“Most people build self esteem around being right, good, or something else. Instead, build your self esteem around being the fastest, best learner” - Tom Bilyeu

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Today we’re talking with the founder of Quest Bars about how he was able to build a health bar empire. Quest Bars sell 1.5 million bars per day, and today he is giving us a behind the scenes view of what it takes to do something on that scale, and just importantly, what it feels like to achieve the much success.

Tom places a tremendous amount of emphasis on where your self esteem comes from. If your self esteems comes from being right, you will feel too threatened to admit when you’re wrong, and learn from it. But if your self esteem instead comes from the idea that you are an incredible learner, the best learner in any room, you will be willing to admit when you’re wrong.

Just like he says, your behavior is driven by your identity. So the process of defining to yourself what your own identity is, will change your behavior, and in fact is one of the most powerful ways to change your behavior to be what you want it to be.

Learn how to achieve incredible success in whatever you plan to do in life, on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“When your marketing, there has to be a subconscious thing that vibes with what your customer thinks about themselves” - Tai Lopez

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Points to Keep In Mind

• What you build your self esteem around matters
• Most people build self esteem around being right, good, or something else. Instead, build your self esteem around being the fastest, best learner
• Being a constant learner is the only way that you are going to achieve great things
• Make your goal the adventure, rather than being right
• Influencers are a powerful way to launch
• Business partners are like a marriage: You need to really, really know the person before you agree to anything
• When you do a really good influencer campaign, people will start going into stores, expecting them to be sold there, and asking about it, which will pressure the stores to stock your product
• Say no to stores who want to carry your product, keep building online, evangelize your customers until they love you, and then in a year or so you can negotiate a deal that’s much better for you
• What you chase moves away from you, and what you deny moves closer. So attract what you want, but don’t too much of a chaser
• You have to play the long game
• When your marketing, there has to be a subconscious thing that vibes with what your customer thinks about themselves
• You should believe that you can learn to do literally anything
• Behavior is driven by identity
• Make your identity what you want it to be, and your behavior must follow
• Use mentors instead of constantly trying to reinvent the wheel

“Machiavellianism is when people pursue in an interpersonally exploitative strategy.” - Dr. David Buss

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We are all flawed.

But instead of trying to fix our own issues, we point the flaws in other people. This is an inescapable part of the human condition; it’s easier to look outwards than it is to look inwards.

On today’s episode of The Tai Lopez Show, we are joined by world-renowned evolutionary psychologist, Dr. David Buss, to discuss how to fix ourselves. Professor Buss is the author of The New Science of the Mind, and currently teaches at the University of Texas at Austin. He has previously taught at Harvard and the University of Michigan, and today he explains the mechanics behind human psychology.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“We evolved in small groups, and all groups have status hierarchies. From an evolutionary perspective, reproductively relevant resources always accrue to those with the highest status.” - Dr. David Buss

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Points to Keep In Mind

• Host networking events at your house once a month and invite people you want to connect with
• Bullying is a massive predictor for psychological problems
• Machiavellianism is a trait in people who pursue in an interpersonally exploitative strategy
• • This can be masked in charisma
• Narcissism is a sense of entitlement and skewed value of others vs. value of themselves (welfare-tradeoff ratio)
• Agreeableness is flexibility, patience, gentleness, and forgiveness
• Conscientiousness is diligence, prudence, organization, and perfection
• High psychopathy scores are void of empathy and impermeable to learning how to improve
• Entrepreneurs score the worst on dark triad tests
• Narcissism is tied to creativity and intelligence
• Biggest red flags in long-term mate: high neuroticism or low agreeableness
• High psychopathy scores are incapable of being fixed

Resources

• Read The H Factor of Personality to learn how to categorize people
• Use Dark Triad Personality Test to find out how people score on machiavellianism, narcissism, and psychopathy
• • Narcissism Personality Test to find out which how you score on: authority, self-sufficiency, superiority, exhibitionism, exploitativeness, vanity, entitlement
• Read the 25 Cognitive Biases to learn what elements of human psychology to integrate into your ads

Try ZipRecruiter FOR FREE at ziprecruiter.com/tai

“You have to know more about your business than everyone else in the world. Otherwise, someone’s going to kick your ass.” - Mark Cuban

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There are only a few billionaires in the world. 

And when we sit down and talk to them, we learn that that there is only one thing separating them and us. That is the level of hard work they were willing to put in, day in and day out.

On today’s episode of The Tai Lopez Show, we are joined by the billionaire to discuss what lies behind this work ethic.  As a young 20-something, after discovering that he was skilled at technology, Cuban founded his first company, MicroSolutions. Since then, he’s gone on to forging a net worth of over $3 billion. He is the star of Shark Tank, the owner of the Dallas Mavericks, the author of How to Win at the Sport of Business, and a source of knowledge for all of us to tap into. 

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“I’d be lying if I said I knew I was going to be a billionaire or that I thought it was even possible. It never crossed my mind. I just found whatever it took to motivate me.” - Mark Cuban

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Points to Keep In Mind

• The one thing you can control is effort
• Find something you love to do, be great at, and find a way to sell it
• Follow your curiosity, not your passions
• Don’t look to others for answers, find them yourself
• Find out what motivates you and do that
• Look at how technology is being used today to figure out where it’s going tomorrow
• Age is relevant to your entertainment-watching decisions
• As you get older, you take the path of least-resistance 

“You better not just be happy with a 9-to-5 job.” - Tai Lopez

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Making a million dollars isn’t for everybody. 

But for those of us who wish to pursue this financial milestone, we’ll need a framework to follow. Without such a thing, the stress and stimuli that come with this endeavor is too much for a human being to bear. Thus, it’s important to set parameters on what you can can’t do during this pocket of your life. 

That’s why on today’s episode of The Tai Lopez Show, we are discussing the 8 rules of making your first million. When we pursue our entrepreneurial dreams, we must do our due diligence to have the best chance at success. Tune in to this episode to learn the intricacies of the the jungle of making money, so you know what to expect when you decide to pursue your passion with full force!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The best time management is spending the majority of the day on things you’re naturally good at.” - Tai Lopez

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Points to Keep In Mind

• Warren Buffet says the most correlated factor to making your first million dollars is the age in which you start
• The #1 reason why people give up on making their first million is an expectation of it being easy
• Your first business should be service-based where you sell your time (dog-walking, personal training, etc.)
• Today, you should start Internet-based businesses (social media marketing, home-sharing, e-commerce, etc.)
• As you rise in wealth, prepare for betrayal by developing thick skin
• “A nation is born stoic, and dies epicurean.” - Will Durant
• Read Managing Oneself by Peter Drucker to learn about time management
• Read Quiet: The Power of Introverts in a World That Can't Stop Talking
• Be sure you’re only working hard once you figure out what works for you
• Experiment with at least 12 different business ideas before settling on one
• There are 4 M’s to motivation: money/materialism, mating/love, movement/freedom, mastery/status
• Start with reading every day to develop repetitive skills 

Visit netsuite.com/tai to download your FREE guide, “Seven Key Strategies to Grow your Profits”

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“Be firm with your beliefs. You will find people who try to move you to what they want to do. Resist. Resist. Resist.” - Tai Lopez

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We all want to do everything. 

But when we try to attack this idea, we often get lost in the tsunami of action items. Do I open a business account? Build a website? Buy advertising? From the outside, this may look like stagnation. But the truth is that it’s part of the process, and we just haven’t distilled our goals down yet. This is the first step to forward progress. 

On today’s episode of The Tai Lopez Show, we are unpacking the essential components of effective time management. By uncovering the bare bones, we can more optimally approach our day-to-day and maximize what life has to offer. 

Tune in to this conversation to learn how to double how much you do with half the time!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Clarify your goals. If you had more time, in an ideal world, what would you do with it?” - Tai Lopez

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Points to Keep In Mind

• Distinguish between your conscious and subconscious goals
• Read Civilization and Its Discontents by Sigmund Freud
• Evaluate human behavior to get to the core of what they care about
• There are many schools of philosophical thought that say work is the meaning of life
• Know what your goal is, and then back into what’s required to achieve the goal
• Use Whatsapp voice memos as an alternate communication medium

The #1 Mistake in Business: How You Can Avoid It

Go to lumen5.com/tai and you’ll get 50% off your first month. 

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Visit netsuite.com/taito download your FREE guide, “Seven Key Strategies to Grow your Profits”

“People love people that subconsciously remind them of themselves. Narcissists love narcissists.” - Tai Lopez

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Change is difficult. 

In our businesses, in our relationships, whatever the area of our life is that we’re seeking change in, it is a challenge. To initiate the shift, we have to of course look outward and examine the externalities of our lives. But the real momentum change comes when we look inward and assess ourselves. 

On today’s episode of The Tai Lopez Show, we are discussing The 67 Steps. When we take personality tests, we can pinpoint what areas of ourselves need to be addressed. This helps us determine a course of action when trying to create the optimal health, wealth, love, and happiness.

Listen to this episode to learn about key personality traits, so you can better understand the people around you!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If you go to entrepreneur conferences and walk into a room with 500 entrepreneurs, you are now in a room of 500 insane people.” - Tai Lopez

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Points to Keep In Mind

• The 6 attributes of narcissism: authority, self-sufficiency, superiority, exhibitionism, exploitativeness, vanity, entitlement 
• Read The H Factor of Personality to learn how to categorize people
• Most narcissists don’t see themselves as narcissists
• Extroverts like new things; introverts like routines
• Machiavellianism is sneaky, two-faced, manipulative; linked to being bullied as a child
• Characterized as people who pursue in an interpersonally exploitative strategy
• Higher narcissism means higher extroversion and creativity
• Childhood bullying is tied to higher levels of machiavellianism
• Narcissism leads to higher levels of stress
• Scientists say it takes the average person 67 days to break a habit
• Conscientiousness is diligence, prudence, organization, and perfection
• Scientists laugh at the Myers-Briggs test
• We celebrate people with mental problems in the modern world
• Men are more psychopathic than women

Problems hiring? Go to ziprecruiter.com/taifor a smarter way to hire for FREE!

Visit netsuite.com/tai to download your FREE guide, “Seven Key Strategies to Grow your Profits”

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“You don’t want to be surrounded by ‘yes-men.’ You want to be surrounded by people who are going to say, “Hey Boss, I have a better way.” - Jocko Willink

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Everybody has goals they want to accomplish. 

But very few are making the daily steps to make it happen. Too often in life we get caught up in the winds of obligation and commitment, and we leave our bigger dreams by the wayside. To combat this tendency, we must learn the keys to productivity. 

That’s why on today’s episode of The Tai Lopez Show, we are joined by Navy SEAL Jocko Willink to discuss productivity. Jocko is the author of 3 New York Times Bestsellers, most notably Extreme Ownership: How U.S. Navy SEALs Lead and Win. Willink’s insights spread across multiple domains: from discipline to foreign policy, all the way to how to run a business. Tune in to hear his insights, so you can learn how to do the most with your given schedule. 

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“I wake up at 4:30. That’s a really good root of personal discipline. When you make the decision to not snuggle back with your pillow, you will feel better.” - Jocko Willink

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Points to Keep In Mind

• It something doesn’t make sense, put a stop to it
• If you struggle with discipline, seek out martial arts to train yourself
• Under Saddam Hussein, Afghanistan civilians were being tortured 
• In the initial phases of the Iraq War, American troops fought alongside Iraqi soldiers
• The problem on the battlefield is that there is not enough decentralized command
• Most of the door-to-door fighting has been done by Iraqi soldiers
• • ISIS has gone from 70,000 to just over 1,000
• Personal discipline will set you free by making you feel good in the long-run. 
• • Thus, you won’t make choices that try to make you feel good in the short-term
• Napoleon said if you execute a plan that you know is wrong, you’re culpable
• Life is part art (the human gut instinct) and part science (the metrics)
• Once you’re no longer afraid to die, then you will just care about the people around you
• Contrary to popular belief, the military doesn’t stifle creativity
• Subjects in school should be taught together, as the interwoven story they are
• There’s people who aren’t more anti-war than those who serve
• Quick wars are good wars and heavily influenced by level of preparation

• “You get paid in direct proportion to the difficulty of problems you solve." - Elon Musk
• Understand that recreation is overrated
• Social media is a truth-teller
• Hire people who have energy, integrity, innovation, learning ability, adaptability, and humility
• Read The Secret Language of Money, Managing Oneself, and The Happiness Hypothesis.
• Emotional people are fear-based and action-oriented people rely on pride, so adjust your approach accordingly
• If you want financial advice, don’t talk to the person who wrote the Wall Street Journal article; talk to the person who owns the Wall Street Journal
• Write out what you want your eulogy to be and pursue that life
• Shrinking the problem allows you to see the problem
• Pull your information from disparate sources to forge an evenly balanced point-of-view
• Understand the four Ps of marketing: product, price, place and promotion
• Test the viability of your product by understanding if it can reroute traffic

“You have to take your destiny into your own hands and try to recreate what you missed out on.” - Tai Lopez

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Sometimes the cards aren’t dealt our way. 

Personal or professional, at home or at work, the fact of the matter is that conflict is a constant in our day-to-day. Life, at its core, is filled with challenge and struggle, so we must learn how to best traverse these bumps in the road with the utmost elegance and efficiency.

That’s why on today’s episode of The Tai Lopez Show, we are breaking down how to control your destiny. Often times in life, we find ourselves inside challenging situations where the answers aren’t so clear. This foggy vision is likely due to the fact that we have yet to cease the power to control our own destiny. 

Tune in to this episode to learn how to move through life more proactively with the law of 33%.

This segment was produced by Goalcast. To learn more about Goalcast, you can visit their website or Youtube channel.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The most pain we get in life is when we think life is a straight line.” - Tai Lopez

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Points to Keep In Mind

• View your life as an adventure by choosing to interpret challenges as puzzles
• One of the biggest predictors in life is where you’re born; for the most part, poverty is systemic
• All greatness comes from the pondering that comes from failure
• "Insanity is doing the same thing over and over again and expecting different results." - Albert Einstein
• Get curious and creative for new solutions when selling product/services
• You can recreate the cards that are dealt to you

Problems hiring? Go to ziprecruiter.com/taifor a smarter way to hire for FREE!

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“The largest taxi service in the world owns no cars—Uber. The largest hotel service in the world owns no buildings—Airbnb. The largest journalistic magazine and media company has no reporters—Facebook.” - Tai Lopez

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Real estate has made the most millionaires. 

When we evaluate the profitability of each industry, nothing compares to real estate. The buying and selling of property has produced the most wealth. However, because of technological advancements like smartphones and mobile applications like Airbnb, a new opportunity exists: sharing property. 

On today’s episode of The Tai Lopez Show, we are discussing how to make $1K-$10K/month using Airbnb. Whether we’re renting or owning properties, opportunities exist to profit from the unused space. But before we watch the money pour in, we must know what to look out for. 

Listen to this episode to learn the insider secrets, so you can create wealth from the property you live in. 

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“A great way to network with billionaires is to not know who they are. That way you act normal.” - Tai Lopez

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Points to Keep In Mind

• Implement screening filters on tenants when renting your home out on Airbnb
• 92% of the cities in the United States allow home-sharing
• Ignore the people who don’t believe in you
• Start home-sharing with the empty bedrooms inside the place you currently live in
• No matter the industry, find out ways to join the sharing economy
• Make sure you have the right to sublease when you sign your lease
• Services are the most inexpensive type of business to start
• Don’t believe verbal agreements. Instead, make sure everything is spelled out in writing
• Credit isn’t a black-and-white indicator of quality of tenant
• When purchasing real estate, you want to buy from unsophisticated sellers
• Create a separate website to advertise your property (use Wordpress, Wix, Squarespace)

• Understand evolutionary psychology and risk-aversion to become a good public speaker
• Slow down your speech if you start to feel anxiety or nervousness
• Find that balance between improvisation and preparation
• “Builder” personality-types like to listen to more structured speaking styles
• Master emotional transference, the act of transferring your strongly held beliefs to another perosn
• Understand that the only thing words are good for is transferring emotions
• Pursue your life with logic ahead of anything else
• What makes you a great speaker is the same that makes you great at anything: practice
  
  

• The first component of creating a beautiful product is making sure it provokes instant attraction
• Get rave reviews and testimonials right away in the product’s lifespan
• Integrate the “can’t-live-without” factor into your product
• Create systems to minimize mistakes and encourage organization
• The 10 richest people in the world have a combined worth greater than the lowest 3.5 billion
• Humans, by nature, have an exploitative trait
• Conscientiousness is the only personality trait correlated with financial success
• Six Sigma (6σ) is a set of techniques and tools for process improvement
• Conscientiousness is broken down to: organization, prudence, perfectionism, diligence
• Free cash flow is defined as excess cash that exceeds your expenses
  
  

• The 2 longest-lasting organizational structures in history are: family and the military
• There are 3 areas of discipline: emotional, mental, and physical
• Research shows that 90% of business owners fail within 5 years
• “All of humanity's problems stem from man's inability to sit quietly in a room alone.” - Blaise Pascal
• The universe doesn’t care whether or not you have discipline
• Download the app Headspace to learn how to quiet your emotions 

Problems hiring? Go to ziprecruiter.com/taifor a smarter way to hire for FREE!

Visit netsuite.com/tai to download your FREE guide, “Seven Key Strategies to Grow your Profits”

Go to stamps.com, and click on the microphone at the top of the homepage and type in TAI—to get a 4-week trial plus free postage and a digital scale without any long-term commitment.

“Don’t ever let people oversimplify.” - Tai Lopez

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Most of us got a job the moment we turned 16. 

Little did we know that this would program us to believe that employment was the only way to make money. Go into work, do what’s told of you, and a deposit will land inside your checking account every 2 weeks. 

On today’s episode of The Tai Lopez Show, we are breaking down income from a passive vs. active perspective. By addressing the myths and truths, we can distinguish between the two, and prioritize what our next venture should look like. 

Tune in to this episode, so you know how to find the balance between passive and active sources of revenue!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“I personally don’t want 100% passive income.” - Tai Lopez

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Points to Keep In Mind

• Semantics means how you define the word, passive depends on your definition
• The active/passive income conversation is a false dichotomy
• The truth is somewhere in the middle, not in the extremes
• Start your own Home Sharing Management Company (HSMC) on Airbnb
• Seek out affiliate digital marketing as another passive income source
• Don’t get paralyzed by overthinking
• Your brain’s amygdala stores your fear/memories
• Read Civilization and Its Discontents

Get a trial month of hims for just $5 today right now while supplies last. Go to forhims.com/tai

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Go to lumen5.com/tai and you’ll get 50% off your first month. 

“It’s good to convey your authority, but it has to be authority that translates to how you can help the customer.” - Tai Lopez

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Marketing is storytelling. 

And the core of storytelling is simplicity. Take Apple for example. If you visit their website, you will find they are driving you to one product. If you visit an Apple store, the directions are simple: browse. At each customer touchpoint of their business, they are delivering a simple message for you to understand and absorb. 

On today’s episode of The Tai Lopez Show, we are discussing the ins and outs of the storytelling required to effectively market. From how to design your website to what content you should be posting to your personal social media pages, this discussion has answers to all marketing questions. Tune in to apply these insights, so you can ensure a long and healthy career as a marketer!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Go into business in something where a large group of people wake up and say, “You know what’s the problem in my life? This.” - Tai Lopez

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Points to Keep In Mind

• Scientific studies use babies to remove societal influence/bias from the experiment
• Don’t use stock photography in your marketing materials
• Look at the Kardashians for influence on story and relatability
• People lie, but numbers don’t 
• Use case studies on your website (ex: weight loss before/after photos)
• Answer the Who/What/Where/When/Why of your business on your website
• Implement urgency into your product messaging
• Analyze minutes watched instead of views when interpreting your video content
• Confucius said: “The man who chases two rabbits catches none.” 
• Follow Jay Samit to learn about internet disruption
• Position the messaging to answer why the customer should care

• Checking your credit for your own personal use does not hurt your credit
• Use Credit Karma to check credit
• VantageScore is less accurate than FICO score
• 850 is a perfect credit score
• Try to keep your credit card utilization under 9%
• Treat your credit limit as how much money you have
• Utilization rate, payment history, and derogatory marks affect your credit score
• Age of credit history factors in: oldest account and average age
• You can’t help your age of credit history
• Try to have an age of credit history over 9 years
• Try to have at least 21 lines of credit being reported 
• Correlation does not imply causation when opening new credit cards
• For those under 18, get authorized on your parents/relatives’ cards to build rapport with banks 
• Get Chase Freedom for first card
• $150 cash back for $500 spent
• 5% money back (MB) for an intermediate credit card
• You need a credit score of at least 600 to receive credit card perks
• Try to get status with each card (ex: Delta’s status for travel allows you to upgrade to first-class for free)
• If you’re in debt, look into Citi Simplicity to balance-transfer your debt (also, Chase Slate and Bank Americard)

• The ventromedial prefrontal cortex is highly linked to remembering the negative
• When egg meets sperm, there are about 8 million different possible combinations
• Read Compelling Peopleto understand the distribution of warmth and strength in people
• Go to The Anatomy of Love to learn about love from a team of neuroscientists
• The biggest problem in corporations is people hiring similar-minded individuals
• Men lie about how tall they are and how much money they make. Women lie about how old they are and how much they weigh
• Read Civilization and Its Discontents to understand how humans seek pleasure and avoid pain
• In general, groups want to exploit each other, so bring good people into your bubble 

“I’ve never met two people who are alike—and I’m an identical twin.” - Helen Fisher

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It’s no secret that humans are motivated by sex.

But just how deep does this drive go? When we examine our behavioral similarities and differences with other groups: our ancestors, other modern-day societies, and animal species—we can start to distill the mechanics of what actually lies beneath our sex drive.

That’s why on today’s episode of The Tai Lopez Show, we are joined by Helen Fisher to discuss the ultimate question: is sex everything? Helen Fisher, PhD has conducted extensive research and written six books on the evolution and future of human sex, love, marriage, gender differences in the brain and how your personality style shapes who you are and who you love. She is currently using her knowledge of brain chemistry to discuss the neuroscience of business leadership and innovation.

You can read her latest book Anatomy of Love here

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“We’ve traded security in for autonomy and adventure.” - Helen Fisher

(click to tweet)

Points to Keep In Mind

• Studies show that 86% of Americans will marry by middle-age, we’re just doing it later
• The 4-year itch can be explained by how long it takes to raise a child past infancy
• Humans have a tremendous drive to pair-bond and be adulterous
• We are motivated by the 4 M’s: money, mating, movement/freedom, mastery/status
• Our cerebral cortex is where we do our thinking
• Approximately 8,000 of the 9,000 species of birds form pair-bonds
• The Amish are highly agreeable people who are willing to conform to a group
• The brain is built for 5-9 choices; after that, you begin to not choose any
• Perceiving is dopamine-related and judging is serotonin-related

• Jealousy fuels tribalism
• Success requires believing in an individual capacity to succeed
• According to the Brookings Institute: in the United States, there are 3 things to ensure you’re not poor: don’t have kids before you’re married, graduate high school, and get a job
• The position of President has too much power
• Be aware of how media warps messaging 
• Nothing besides military is solved by a federal government
• Studies show that quality of education is more determined by factors like how the family treats education than any sort of government system
• The problem is people looking to the federal government for solutions; localism is the solution
• The single greatest predictor of poverty is being born into single motherhood
• The focus of marriage has moved from the production and raising of kids to “are you in love?”
• The whole reason society has an interest in marriage is to make sure there’s a mom and dad in the home
• When dating, figure out values not common ground 
• Tutorial learning (what our education system employs) only works for 85% of the population
• Albert Einstein, “The thing about smart people is that they seem crazy to stupid people” 
• Don’t force it, take the opportunities that come to you 
• The quality of immigration is largely dependent on the quality of the system you are immigrating to 

• Don’t go for the big guys and instead seek out smaller clients
• If you are looking to launch a physical product, use GoogleTrends to find what holes are in the market and opportunities
• Investing is a long-term game, especially with currency and real estate
• K.I.S.S. - Keep It Simple and Stupid
• Helping investors for free and building authentic relationships is the easiest way to make money
• Scratch their back before you ask them to scratch yours
• “The man who chases two rabbits catches none.” Focus and be very good at one thing 
• Don’t act like a stranger (“Nice to e-meet you!”) in cold-emails to CEO. If he/she forwards internally, the new point-of-contact will assume you two know each other
• An important element in a cold email is to ask for them to forward it: “If you can, please forward this to the person in charge of marketing so that I don’t waste any more time.”
• For writers, use Udemy and Google Trends to find what topics people are interested in 
• Get a superpower and build around that superpower
• Figure out what you do like by figuring out what you don’t like
• If you’re going to invest, think long-term strategies. Things go up like crazy, and they go down like crazy, the way you win is by thinking long

• “Winnow the wheat from the chaf” - find the customers who will pay by setting up payment walls and go after those that make it past them
• Extrovert + introvert make best business partners - read Working Together by Michael Eisner if seeking advice on business partnership
• Best headline: How To [Insert Good Thing] Without [Insert Bad Thing]
• People are motivated by reward and avoidance of pain - hitting both of those is a double psychological bias, called the Lollapalooza Effect
• Put $10 in Facebook ads behind videos of you endorsing your product - those who don’t make content lose 
• Email campaigns will never be replaced
• Good copywriting isn’t just the right words. It’s putting the right things in the right place
• The most powerful word in the English language is “imagine” 
• To be able to sell to the masses, you have to understand people’s false beliefs and shatter them
• The three false beliefs people have are about: 1) their need for the product, 2) their internal ability to use the product, and then 3) how external factors will influence their use of the product

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“Emotional intelligence is knowing how to control your own emotions in sync with also reading how others feel about you.” - Tai Lopez

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Great marketing requires a storytelling finesse.

This is because audiences are smart, and can detect the tricks you might be trying to play. Say your video’s call-to-action is too explicit; a viewer will see that and turn the other way. Or if the product’s need is not rooted in enough emotional weight, the potential customer might not feel incentivized enough to purchase. Whatever the case may be, the cure to this is to tell relatable stories.

A relatable story is an emotional story. From the failure stories to the love stories, if the core of the messaging is rooted in something that the viewer or reader can relate to, the storytelling becomes much easier. No longer are you tiptoeing through the tripwires in the potential customer’s head; he or she is on the same page and will inevitably feel motivated to buy your product.

On today’s episode of The Tai Lopez Show, we are taking a close look at relatability. In a conversation with my brother, we discuss all things related to storytelling, marketing, and interpersonal relations. How can you be more relatable in each of these domains is the question we answer in today’s episode.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Anything you can do to make people see themselves in your story will automatically connect them with you. Next time a police officer pulls you over, make him see himself in the driver’s seat.” - Tai Lopez

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Points to Keep In Mind

• Being real is being relatable
• When trying to get what you want, present your need in a way that people can relate to
• The Kardashians are successful because their family dysfunction, at its core, is relatable
• Love is the most relatable theme in any marketing or storytelling material
• Everyone can relate to being hurt, and the vulnerability that creates
• You have to make the person see yourself in your shoes
• People relate to the failure story; another reason to launch businesses and fail, it will help you relate in the future
• Emotional intelligence is the soft skills, far different than the IQ they teach in school
• If you’re ever losing the crowd, say “I want to tell a story about someone close to me who betrayed me”
• Optimism bias causes a person to believe that they are at a lesser risk of experiencing a negative event compared to others

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“Humans are less happy now. For many reasons, but it’s really because life has become too complex. And what’s complex is the messaging.” - Tai Lopez

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On today’s episode of The Tai Lopez Show, we are discussing the importance of being able to detect lies. From the media feeding you misleading headlines to your best friends saying they “love you,” convoluted messaging is everywhere. Developing a radar to distill the truth from the nonsense can be what takes you to new heights. Tune in right now to make a step in that direction.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You don’t need that many hugs. People are getting too soft in the modern world.” - Tai Lopez

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Points to Keep In Mind

• Deluding bias is the human’s tendency to lie
• Action is the translation of truth
• The definition of love is you go above and beyond
• Stepparents have a 100x higher changer of abusing kids
• Read The Selfish Gene by Richard Dawkins
• You will find the true allies in life once you learn to discern the nonsense from truth
• The longer laws get, the more corruption there is in society
• When you oversimplify problems, you start to blame others when the fault is yourself
• Everyone loved Hitler when he first came to power
• Try to interpret the vibe of those around you over the content/words
• Read Freud’s Civilization and Its Discontents
• What’s causing unhappiness is the complexity of the messaging
• A liar can only see his/her side of the story
• Variability is the sign of truth
• Envy is the only sin that doesn’t feel good in the moment
• Words are always easier than action
• Use Narcissism Personality Test to find out which how you score on: authority, self-sufficiency, superiority, exhibitionism, exploitativeness, vanity, entitlement
• Think of breaking off relationships as breaking bones; it’s better when it’s a clean break

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“If you get too far behind financially in your life, it’s almost impossible to catch up.” - Tai Lopez

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You can either be right or rich.

So if you’re not rich, then you’re most likely holding onto your opinions too strongly. You’re doing this because you’re afraid of being proved wrong. Well, in educating yourself by listening to others, you learn that you are wrong. And the moment when you accept this is the start to a life of wealth.

On today’s episode of The Tai Lopez Show, we are discussing how to go from rags to riches through self-education. When you pursue profit, the first step is making sure you have your head on straight. What industry are you tackling? What specific niche are you going to carve out? What are you going to do different than the competitors? Tune in today to learn how to approach the path to financial freedom!

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The best investment in life is education.” - Tai Lopez

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Points to Keep In Mind

• Studies show when you write something down, you absorb it 50% better
• The definition of insanity is doing the same thing over and over again, but expecting different results
• The average American saves 2% every year
• Have an interruption pattern that sends you up, not down
• • Most people need massive pain to have interruption
• Use visualization techniques to see what you want to do before doing it
• Attach strong emotion to your goals
• Real estate is the industry that has made the most millionaires  
• Use the P.A.S.E. System (Practical, Action, Social, Emotional) to read people’s personality types and adapt accordingly
• • Practical - slow, accountant-types, think before they speak
  • Action - speak aggressively, say what you want, not easily offended
  • Social - those who believe social chit chat is most important
  • Emotional - introverted, not very talkative to strangers
• Invest in avenues of education that will pay itself off
• Don’t use generic terms; people need specificity
• Integrate reviews into your website design
• Don’t use stock photography on your marketing materials
• Tell stories on your website and any other marketing messaging

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“I’m all about having mentors in your life. Successful people who push you and are positive to be around. Because there’s a lot of haters out there.” - Matt Altman

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We all have side hustles.

But are these things we do with our spare time actually making us money or just wasting our time?

On today’s episode of The Tai Lopez Show, we are joined by The Altman Brothers. In 2008, after the market collapsed, they moved out of their multi-million dollar mansion into two-bedroom apartment. Now, in the past 5 years, they’ve sold over $2 billion in property. How they achieved their success was through a unique type of hustling that involved walking the hills of Hollywood and talking to the people standing in line at Starbucks. Tune in to learn their tricks and take your hustling mindset to the next level!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“I love cold-calling because people hang up on me and I move onto the next one. It fuels the fire inside because you want to make that sale.” - Josh Altman

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Points to Keep In Mind

• Don’t invest too heavily in one thing; be diversified across the board
• You have to be proactive; take people out to lunch
• Many different avenues to make money in real estate: Commercial, lending, buy/hold, agent
• In real estate, sit in at other people’s open houses; but don’t sit, get up and walk around with the visitors
• You have to pay your dues to become successful
• • When you start out, you need a ‘servant’s heart’ and to put in ‘sweat equity’
• Frame your candidacy as no-risk for the employer
• The younger generation’s instant gratification mindset is frustrating for older employers
• Invest in things you can touch, and/or things you believe in
• Love what you do and you will work no day in your life
• Real estate is one of the few jobs where you are your own boss

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“The problem is we have not structured our medicine to look at it in a holistic, global way.” - Dr. Kim

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You can’t stop aging.

And that’s a good thing. There are many important benefits that come from aging. Our brain develops, our muscles form, and our systems mature. But at some point during the aging process, it turns on us and our body begins to break down.

Right now, depending on the ailment, we respond with treatment. Physical therapy for the injured back, blood-thinners for hypertension, and a new diet for diabetes. But scientists today are learning how to respond before the ailment presents itself. And as our technology continues to grow exponentially more powerful, the question of, “Can we live to 700?” becomes less and less unreasonable.

On today’s episode of The Tai Lopez Show, we are joined by gerontologist Dr. Paul H. Kim MD to discuss how realistic living to 700 will be. Dr. Kim’s expertise in genetics, aging, and hematology helps us determine how to best approach aging in the healthiest way possible.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If half of your lifespan is met with chronic diseases that you’re dealing with and ailing with, are you really enjoying life or able to be functional?” - Dr. Kim

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Points to Keep In Mind

• Clean your blood and look what’s occurring at your cellular level
• The problem with lab testing is we’re responding to the results as parameters to treat you
• Medicine looks at things too black-and-white when most diseases are grey
• Diabetes and hypertension can be noticed far before the manifest (pre-hypertension and pre-diabetes)
• Look at your genetic makeup to find out where to start your regimen
• We are 1% human and 99% bacteria
• Hormones are important for signaling in our aging
• Hormones are more than testosterone: thyroid, cortisol, human growth hormones, insulin
• Studies show that managing sleep, stress management, physical activity, and diet/nutrition is equivalent to the potency of pharmaceutical medication
• VO2 max training looks at how efficiently your system burns calories
• We aren’t creatures of intellect, we are creatures of movement
• Heavy lifting activates hormone release
• Telomere study tells us that there is a finite number of divisions to each cell
• • This is called “the hayflick limit”
• New DNA technology uses microscissors to alter DNA code
• Studies show young blood plasma transplants rejuvenates older patients
• • In plasma, it’s the mixture of beneficial molecules
• At some point stem cells will enable us to build organ tissue to replace our decaying organs
• We used to think stem cells were irreversible but new technology allows them to be engineered in multiple directions
• Look at oxidative stress markers for indication of risk to cancer

“You better not just be happy with a 9-to-5 job.” - Tai Lopez

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The jungle isn’t for everybody.

But for those of us not fulfilled at our 9-to-5, we may be feeling the urge to bite off a new challenge. This is where it can get tricky if we’re not careful. Our gut tells us to leave, that our full potential will never be reached if we don’t take the leap of faith, yet we don’t know the exact territory we’re walking into.

That’s why on today’s episode of The Tai Lopez Show, we are discussing the 8 rules of the jungle. When we pursue our entrepreneurial dreams, we must do our due diligence to have the best chance at success. Tune in to this episode to learn the intricacies of the jungle, so you know what to expect when you decide to pursue your passion with full force!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The best time management is spending the majority of the day on things you’re naturally good at.” - Tai Lopez

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Points to Keep In Mind

• Warren Buffet says the most correlated factor to making your first million dollars is the age in which you start
• The #1 reason why people give up on making their first million is an expectation of it being easy
• Your first business should be service-based where you sell your time (dog-walking, personal training, etc.)
• Today, you should start Internet-based businesses (social media marketing, home-sharing, e-commerce, etc.)
• As you rise in wealth, prepare for betrayal by developing thick skin
• “A nation is born stoic, and dies epicurean.” - Will Durant
• Read Managing Oneself by Peter Drucker to learn about time management
• Read Quiet: The Power of Introverts in a World That Can't Stop Talking
• Be sure you’re only working hard once you figure out what works for you
• Experiment with at least 12 different business ideas before settling on one
• There are 4 M’s to motivation: money/materialism, mating/love, movement/freedom, mastery/status
• Start with reading every day to develop repetitive skills

“People think entrepreneurs are risk-takers, but they’re actually the exact opposite.” - Anik Singal

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Sales textbooks say the same thing.

Focus on the key benefits. Provide value. Don’t hesitate on the ask. The more we read these bulletpoints, the more we learn about ‘how to sell.’ But are these lessons really helping us get our product or service inside people’s doors?

The answer is no. On today’s episode of The Tai Lopez Show, we are joined by Anik Singal, founder of e-learning company Lurn, to learn the real truth to sales. Anik’s insights spread across many different domains of business: from picking yourself up out of rock bottom to making deals in the boardroom, we can take our entrepreneur game to the next level from learning Anik’s story.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Most people think they need to be Batman in a sales situation. Instead, position yourself as Robin and make the thing you’re selling Batman.” - Anik Singal

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Points to Keep In Mind

• You can tell who your real friends are in failure
• Failure provokes introspection; take note of your answers to “Why?” during this time period
• Don’t let ego get in the way of your methodology during times of success; do the risk analysis
• Listen to your mentors
• Study your past patterns/cycles to figure out what was behind times of success and failure
• Implement and take action
• Hire how many people can be supervised, not how many people you can hire
• The introduction of an ad needs to grab attention by answering: what’s in it for you
• Position yourself as Robin and make the thing you’re selling Batman
• Integrate storytelling to create connection, not credibility
• We live in the age of interactive marketing; the day of direct marketing is gone
• Use content to deliver value and build credibility
• • Make your content linear: lists or diagrams
• Aim for 3-5 ‘Aha moments’; any more will be exhausting for your audience, any less will be disengaging
• Integrate reason-respecting bias to shed perspective on the price of your product
• The purpose of the pitch is to ask for a sale, but it’s really to provide value
• Copywriting is not about trigger-words; it’s a sequence of a specific words that create a story
• The best e-commerce content is a demo of the product

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“You have to know more about your business than everyone else in the world. Otherwise, someone’s going to kick your ass.” - Mark Cuban

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Success has no singular definition.

For some, it’s a number in the bank account. For others, it’s a feeling of happiness and fulfillment. And for many others, it’s somewhere in between these two ideas. There is no right or wrong definition of success; thus, we must evaluate it holistically before driving ourselves towards any version of it.

On today’s episode of The Tai Lopez Show, we are joined by the billionaire, Mark Cuban, to discuss what it takes to reach his level of success. As a young 20-something, after discovering that he was skilled at technology, Cuban founded his first company, MicroSolutions. Since then, he’s gone on to forging a net worth of over $3 billion. He is the star of Shark Tank, the owner of the Dallas Mavericks, the author of How to Win at the Sport of Business, and a source of knowledge for all of us to tap into.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“I’d be lying if I said I knew I was going to be a billionaire or that I thought it was even possible. It never crossed my mind. I just found whatever it took to motivate me.” - Mark Cuban

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Points to Keep In Mind

• The one thing you can control is effort
• Find something you love to do, be great at, and find a way to sell it
• Follow your curiosity, not your passions
• Don’t look to others for answers, find them yourself
• Find out what motivates you and do that
• Look at how technology is being used today to figure out where it’s going tomorrow
• Age is relevant to your entertainment-watching decisions
• As you get older, you take the path of least-resistance

• Get specific on your target audience
• Confucius said: “The man who chases two rabbits catches none.” Read Gary Keller’s The One Thing to figure out your one rabbit
• Find competitive markets that you can put one twist to make new markets with no competitors - The Blue Ocean Strategy
• Find a way to minimize mission, the smaller you get the more you can make
• When hiring, view talent as talent
• A genius maid will be better at marketing than someone who thinks he/she is a genius at marketing
• Use personality questionnaires for hiring (ex: STAR); most will tell you the same thing
• When interviewing, find the interviewees point of motivation to take action
• Read The Quiet Power of Introverts 
• You can judge a lot by how long someone works with their family
• Shadowing people is the most important lesson in business
• Social media will equalize the world by sharing information barrier-free 

• Try to embed ‘edutainment’ inside your content
• There is a component of education and another of entertainment
• There is a lot of money inside content that is both funny and educational
• Our education system is flawed because we are taught subjects we do not need
• Recreation is overrated compared to making money
• Viral videos need to start with entertaining and bleed into educational
• Look at books as someone (the author) giving you all his/her wisdom for $10
• YouTube clicks cost much more nowadays
• Try to work smart, not hard
• Try to sense what the next big trend is and get there before the masses

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“People are procrastinators. Give them a reason to buy right now or else they won’t.” - Tai Lopez

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Marketing is storytelling.

And any great story needs to answer the fundamental questions. What is being sold? Where can it be purchased? Why should it be purchased? Who should purchase it? And when should it be sold?

On today’s episode of The Tai Lopez Show, we are discussing how to make money online. By following a simple set of rules, you can create an online revenue stream to supplement whatever income you’re currently generating. Tune in today to hear how to integrate this into your product or service.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“What do you have to do to make money in business? You have to make more money than you spend. And then you have to attract clients.” - Tai Lopez

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Points to Keep In Mind

• 2 rules to business: make more money than you spend and attract clients
• Force your website visitors into sales funnel conversions
• Read The Selfish Gene by Richard Dawkins to learn how to simulate the future without doing it yourself
• When first starting out, create a more clean website
• Use video marketing to sell yourself by broadcasting your authority on the subject
• Sell products that people use, not what you prefer/like
• Start with products with a price point lower than $100
• Use ClickFunnels or Shopify to create your e-commerce store
• It used to take 6 months to make a website, now it takes less than 60 minutes
• Test your marketing ideas using different Facebook campaigns
• Sell on Amazon: most people prefer buying online there because credit card is stored
• Show don’t tell; demonstrate your product and the reward you get from using it
• People are procrastinators: give people a reason to buy now
• Display social proof (how many people liked your product) on your website
• Look to small franchises over small business owners
• We all want: health, love, wealth, happiness

• It takes the average person 12-20 years to become a millionaire
• Learn how to read people, write headlines, and speak persuasively without being manipulative
• Offer promotions that create shock and awe in the potential customer
• Don’t split-test things that you know already work
• Integrate ‘free’ verbiage and offers to encourage email sign-ups
• Pitch potential customers on achieving status upon purchase of your product/service 

Go to tailopez.com/salespodcast to learn more!

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“Don’t be afraid of a little controversy. It makes you viral.” - Tai Lopez

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People don’t just pull out their wallets.

No matter the product or service, sales is essential to the growth of any business. In client meetings, pitching to investors, negotiating with vendors—these are all moments that call for in-depth sales knowledge and expertise.

That’s why on today’s episode of The Tai Lopez Show, we are talking about what they didn’t teach you in school: sales. Whether we’re just beginning to build the business of our dreams or trying to take it to that next level, proficiency in sales is essential to the growth equation. 

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You have to master the Internet in the digital age.” - Tai Lopez

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Points to Keep In Mind

• Contrary to popular belief, sales doesn’t mean manipulation and pushiness
• The core of sales is: can you get people to listen to your side of the story
• Read The Laws of Human Nature by Robert Greene
• “When all you have is a hammer, everything looks like a nail.” - Charlie Munger
• Use the P.A.S.E. System (Practical, Action, Social, Emotional) to read people’s personality types and adapt accordingly
• • Practical - slow, accountant-types, think before they speak
  • Action - speak aggressively, say what you want, not easily offended
  • Social - those who believe social chit chat is most important
  • Emotional - introverted, not very talkative to strangers
• Listen to people’s language, the words they use, to determine where they are on the P.A.S.E System
• Harness the power of the Internet when selling in the modern-day economy
• Understand that nothing is free in this world, Google and Facebook run on ads
• Studies show that narcissists often speak in the third-person
• Watch A Beautiful Mind to understand the fundamentals of game theory
• Every action has an opposite and equal reaction
• Research shows 60-70% of self-made billionaires started in sales

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“You don’t want to be surrounded by ‘yes-men.’ You want to be surrounded by people who are going to say, “Hey Boss, I have a better way.” - Jocko Willink

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Commitments are part of life.

From our jobs to our relationships, each demands our time and a specific role for us to play. When these become too much, we can feel our identity being crushed by lack of freedom. That’s why, to defend against this, we must harness a new level of personal discipline, so that we can use the free time to unlock new heights.

That’s why on today’s episode of The Tai Lopez Show, we are joined by Navy SEAL Jocko Willink to discuss his personal habits. Jocko is the author of 3 New York Times Bestsellers, most notably Extreme Ownership: How U.S. Navy SEALs Lead and Win. Willink’s insights spread across multiple domains: from discipline to foreign policy, all the way to how to run a business. Tune in to hear his insights, so you can optimize your day to find the best routine possible.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“I wake up at 4:30. That’s a really good root of personal discipline. When you make the decision to not snuggle back with your pillow, you will feel better.” - Jocko Willink

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Points to Keep In Mind

• It something doesn’t make sense, put a stop to it
• If you struggle with discipline, seek out martial arts to train yourself
• Under Saddam Hussein, Afghanistan civilians were being tortured
• In the initial phases of the Iraq War, American troops fought alongside Iraqi soldiers
• The problem on the battlefield is that there is not enough decentralized command
• Most of the door-to-door fighting has been done by Iraqi soldiers
• • ISIS has gone from 70,000 to just over 1,000
• Personal discipline will set you free by making you feel good in the long-run.
• • Thus, you won’t make choices that try to make you feel good in the short-term
• Napoleon said if you execute a plan that you know is wrong, you’re culpable
• Life is part art (the human gut instinct) and part science (the metrics)
• Once you’re no longer afraid to die, then you will just care about the people around you
• Contrary to popular belief, the military doesn’t stifle creativity
• Subjects in school should be taught together, as the interwoven story they are
• There’s people who aren’t more anti-war than those who serve
• Quick wars are good wars and heavily influenced by level of preparation

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“We’ve grown up in under an antibiotic umbrella where we think antibiotics are going to cover and cure everything.” - Dr. Martin Blaser

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It’s a no-brainer.

When we’re feeling under the weather, we seek out the antibiotic prescription. For bacterial infections, this works incredibly well. Within days, the sickness has cleared out from our system, and we can return to our normal life. But what happens over the long-run from this quick-fix?

On today’s episode of The Tai Lopez Show, we are joined by Dr. Martin Blaser, the Director of The Human Microbiome Project at NYU’s School of Medicine, to discuss the dangers of antibiotic use. Dr. Blaser has 28 patents, and is the author of Missing Microbes, a book that examines how our species is devolving with the declining supply of microbes in our system.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Our system is completely backwards. It’s a false economy. People are making a lot of money out of germaphobia.” - Dr. Martin Blaser

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Points to Keep In Mind

• Humans are actually a partnership between microbes and us (equal numbers of cells)
• Without microbes we would not be alive
• There is evidence that our supply of microbes is disappearing
• • Evidence that this is at the root of the rising rates of autism, celiac disease, Alzheimer’s, etc.
• Most probiotics have not been tested in scientific studies over the long term
• Kids who take on average more antibiotics than others turn out fatter
• We only look at the benefits of antibiotics because doctors are too concerned about liability
• Babies pick up their mother’s microbes in the birth canal
• • Rising rates of cesarean sections are preventing this from happening
• 70 years ago, agriculture experts figured out that if you feed antibiotics to animals, they gain weight faster
• Some cities have an antibiotics in their drinking water
• Sweden uses 40% of the antibiotics we use
• Epidemics come from the lack of diversity in our current living situations
• Kids born by C-section are more prone to disease (celiac disease, juvenile diabetes, etc.)
• The rate of juvenile diabetes is doubling every 25 years
• A Denmark study showed that antibiotics increase risk of inflammatory bowel disease by 14% in kids
• We’ve engineered a system where the doctor-patient relationship is sterile
• Antibiotics change the metabolism in adults
• We need better diagnostics to determine viral vs. bacterial infections
• Food preservatives are antibacterials destroying our microbiome
• Our good bacteria fights the bad bacteria; this is the problem with anti-bacterial products
• Hospitals and doctors like C-sections because they’re scheduled

Get NetSuite’s guide “Crushing the Five Barriers to Growth” when you go to netsuite.com/tai

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“Our infrastructure determines what we do. And we’ve become emotionally and economically dependent on our infrastructure.” - Joel Salatin

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There are too many problems to count.

From the education system to financial inequality, climate change to public health, unemployment to immigration, everywhere we turn there are issues worth talking about.

On today’s episode of The Tai Lopez Show, we are not just discussing these issues but rather, we are proposing solutions. At a roundtable with Dr. David Buss, Alex Mehr, and Joel Salatin, we address the pressing issues in today’s political/social climate. This conversation traverses free will, politics, the human condition, blockchain technology, evolutionary psychology, and much more. Tune in to carve a more nuanced lens on the world.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The only model of leadership that works is putting those who don’t want to lead in leadership positions.” -  Tai Lopez

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• Frame the Republican vs. Democratic debate as a man vs. woman personality type difference
• How tribes handle hunting vs. gathering with differing variance foods reveals how we should cooperate
• Blockchain technology could empower people to vote with less barriers
• Our infrastructure determines what we do
• • We’ve become emotionally and economically dependent on our infrastructure
• Centralization of people causes problems
• Our survival is no longer dependent on us making good decisions
• Journalists are related to high traits of psychopathy
• Twitter and current surveillance methods are a Blockchain 1.0
• We create a set of idealized beliefs about people because we no longer live in small villages and know their histories
• There are 33 states with active secession in play
• Read The Sovereign Individual

“Reciprocal altruism means if you scratch my back, I’ll scratch yours.” - Tai Lopez

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Try ZipRecruiter FOR FREE at ziprecruiter.com/tai

It’s easy to find yourself in the wrong crowd.

As our careers and businesses grow, more and more people come into our lives. They may want connection or friendship, but more often than not, they are acting from a place of selfish intention.

On today’s episode of The Tai Lopez Show, we are discussing the importance of screening these people before letting them inside our social circles. By implementing a stronger filter, we can ensure that those we spend our time with are the people having the greatest impact on our lives.

Tune in to today’s episode to learn what to look for when reading others, so you can make sure you’re only partnering with the best!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If your goal is to make $1,000,000 because that’s what you’ve calculated is required to retire on—that’s not greed. That’s goal-setting. That’s logic.” - Tai Lopez

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Points to Keep In Mind

• “For what profits a man if he gains the whole world but loses his own soul.”
• On a neurological level, narcissism is a lack of brain matter in certain areas
• The number 1 mistake people make in business is selecting the wrong business partner
• Seek out sales jobs (60% of billionaires started in sales)
• Find balance, rather than jumping to the extreme ideologies
• You can only learn business by being in the trenches
• If hesitant about college, start by taking just one class at a time
• Distill the law of attraction by taking action towards who you want to attract

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Get NetSuite’s guide “Crushing the Five Barriers to Growth” when you go to netsuite.com/tai

Go to squarespace.com/tai for a free trial and use the offer code TAI to save 10% off your first purchase of a website or domain.

“The largest taxi service in the world owns no cars—Uber. The largest hotel service in the world owns no buildings—Airbnb. The largest journalistic magazine and media company has no reporters—Facebook.” - Tai Lopez

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Real estate has made the most millionaires.

When we evaluate the profitability of each industry, nothing compares to real estate. The buying and selling of property has produced the most wealth. However, because of technological advancements like smartphones and mobile applications like Airbnb, a new opportunity exists: sharing property.

On today’s episode of The Tai Lopez Show, we are discussing how to make $1K-$10K/month using Airbnb. Whether we’re renting or owning properties, opportunities exist to profit from the unused space. But before we watch the money pour in, we must know what to look out for.

Listen to this episode to learn the insider secrets, so you can create wealth from the property you live in.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“A great way to network with billionaires is to not know who they are. That way you act normal.” - Tai Lopez

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Points to Keep In Mind

• Implement screening filters on tenants when renting your home out on Airbnb
• 92% of the cities in the United States allow home-sharing
• Ignore the people who don’t believe in you
• Start home-sharing with the empty bedrooms inside the place you currently live in
• No matter the industry, find out ways to join the sharing economy
• Make sure you have the right to sublease when you sign your lease
• Services are the most inexpensive type of business to start
• Don’t believe verbal agreements. Instead, make sure everything is spelled out in writing
• Credit isn’t a black-and-white indicator of quality of tenant
• When purchasing real estate, you want to buy from unsophisticated sellers
• Create a separate website to advertise your property (use Wordpress, Wix, Squarespace)

Go to squarespace.com/tai for a free trial and use the offer code TAI to save 10% off your first purchase of a website or domain.

Try ZipRecruiter FOR FREE at ziprecruiter.com/tai

Get NetSuite’s guide “Crushing the Five Barriers to Growth” when you go to netsuite.com/tai

“People love people that subconsciously remind them of themselves. Narcissists love narcissists.” - Tai Lopez

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We all want to change our situations.

But often times, we don’t have the skills necessary to initiate the shift. For whatever the reason is, we get stuck in a state of stagnation and can’t push the needle. How we overcome this blockage is by looking inward and assessing our own identity, so we can then navigate the world!

On today’s episode of The Tai Lopez Show, we are discussing narcissism and other personality traits. When we take personality tests, we can then decide where to push our efforts for self-improvement.

Listen to this episode to learn about key personality traits, so you can better understand the people around you!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If you go to entrepreneur conferences and walk into a room with 500 entrepreneurs, you are now in a room of 500 insane people.” - Tai Lopez

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Points to Keep In Mind

• The 6 attributes of narcissism: authority, self-sufficiency, superiority, exhibitionism, exploitativeness, vanity, entitlement
• Read The H Factor of Personality to learn how to categorize people
• Most narcissists don’t see themselves as narcissists
• Extroverts like new things; introverts like routines
• Machiavellianism is sneaky, two-faced, manipulative; linked to being bullied as a child
• • Characterized as people who pursue in an interpersonally exploitative strategy
• Higher narcissism means higher extroversion and creativity
• Childhood bullying is tied to higher levels of machiavellianism
• Narcissism leads to higher levels of stress
• Scientists say it takes the average person 67 days to break a habit
• Conscientiousness is diligence, prudence, organization, and perfection
• Scientists laugh at the Myers-Briggs test
• We celebrate people with mental problems in the modern world
• Men are more psychopathic than women

Get unlimited access to 20,000+ free and premium classes at skillshare.com/tai

Go to netsuite.com/tai to download their FREE “Crushing the Five Barriers to Growth”

“Humans are meant to live in community life. Not as independent organisms.” - Tai Lopez

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Goals are easy to make.

But setting attainable goals and putting forth the necessary steps to achieve them requires effort and thought. With the new year, and our coworkers now discussing gym memberships and diet plans at the water cooler, we have to consider our own motivations before setting any halfhearted goals.

That’s why on today’s episode of The Tai Lopez Show, we are discussing the way of the Amish people. By understanding their methods of living, we can tap into their secrets for happiness, and apply those to our lives.

Tune in to this episode to learn how to achieve your goals by first finding your purpose.

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Not being connected to the natural cycles that we evolved to be in is the biggest problem.” - Tai Lopez

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Points to Keep In Mind

• Choose apprenticeships over institutional education
• Anthropomorphism is when you treat non-human things like humans
• Examine the ways in which you are connecting to nature
• When you try to live outside of nature’s laws, nature laughs last
• Science shows that the human brain is wired to handle relationships with roughly 150 people in a network
• When you don’t see different generations every day, you are less happy
• Read The Power of Now by Eckhart Tolle
• Conscientiousness is diligence, prudence, organization, and perfection
• Write out your plan for tomorrow at the end of each day
• Amish people, on average, work 15 hour days

“You don’t need a college degree to understand social media.” - Tai Lopez

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Go to netsuite.com/tai to download their FREE “Crushing the Five Barriers to Growth”

We all want to make more money.

But our emotions often get in the way of this goal. On the path of entrepreneurship, we are constantly greeted by the tsunami of human emotion. When we’re first getting started, the struggle for clients might cause depression and anxiety. And on the other end of the spectrum, when the workload becomes overwhelming, we can get anxious and stressed. Knowing how to sift through these complex emotions is the key to success.

That’s why on today’s episode of The Tai Lopez Show, we are discussing how to manage our emotions. In the pursuit of profit, we can often become overwhelmed by stress, anxiety, and any other crippling feelings.

Tune in to this episode to learn how to keep a level head during the toughest of times for the entrepreneur!  

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“There isn’t anything in your life that you spend money on that you don’t have an emotional connection with.” - Tai Lopez

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Points to Keep In Mind

• Wealth moves around to those who are skilled
• Understand that the GDP has gone up every year for the last 100 years
• See what other people can’t see because of their skepticism
• Find mentors to bypass the often lengthy learning curve for a specific craft
• Get simplistic with the laws of supply and demand
• Emotionally differentiate yourself from the rest of the competition
• Master your emotions, especially fear, and then money will come to you
• Read Gary Keller’s The ONE Thing

Get unlimited access to 20,000+ free and premium classes at skillshare.com/tai

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“Your most precious unit of measurement is your time.” - Tai Lopez

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With success comes the limelight.

And when people see you, they form an opinion. This is the unfortunate reality of achievement and accolades. When you garner success, public perception becomes something you must pay attention to. And if we don’t know how to properly sift through it, we will likely be driven crazy by the negative noise.

That’s why on today’s episode of The Tai Lopez Show, we are talking about responding to our haters. When we are just starting out, this is something that we most likely don’t have to worry about. However, once our career starts to gain momentum, we must be equipped to keep our eyes on the prize and not become distracted by the haters.

Tune in to this episode to form a healthy relationship with the people trying to steer you off course.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“It’s not just how much you make. It’s how much you make for the time you put in.” - Tai Lopez

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Points to Keep In Mind

• Understand that people lie but numbers don’t
• Respond to your haters, so good people don’t get confused
• “Avoid extreme ideologies.” - Charlie Monger
• When you respond appropriately, it is just and fair
• Recognize that there are situations where rage is warranted
• You will only have haters if you are doing big things
• Find the angry-nice balance in your relationships
• Game theory is the understanding that if you do one thing, another things happens

“Knowledge is the embodiment of practically applied information.” - Tai Lopez

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The more you LEARN, the more you EARN. Go to skillshare.com/tai to get 2 months for $0.99!

Go to netsuite.com/tai to download their FREE “Crushing the Five Barriers to Growth”

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Finances are taboo.

We gather together with our friends, and don’t mention paychecks and savings accounts because our society has conditioned us to do so. This lack of conversation fuels ignorance, and we enter our adult years not knowing how to properly accumulate wealth.

On today’s episode of The Tai Lopez Show, we are discussing the importance of money. In today’s society, we are bludgeoned by imagery of the superficial. If we’re not careful, these can form an inaccurate picture in our mind regarding money, and we will start to chase the wrong things.

Tune in to this episode to learn how to properly orient yourself toward money, so you can achieve health, wealth, love, and happiness!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Money isn’t the goal. Money are the steps that get you to the top floor.” - Tai Lopez

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Points to Keep In Mind

• The number one cause of divorce is stress over finances
• The top reason people are not healthy is low socioeconomic status
• Get specific with your financial experiments
• There are legal hacks to building good credit
• Don’t be less materialistic, be less superficially materialistic
• The 4 pillars of the good life: health, wealth, love, happiness

“There are 2 sides to every story and people complicate them.” - Tai Lopez

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The more you LEARN, the more you EARN. Go to skillshare.com/tai to get 2 months for $0.99!

NetSuite is the business management software that handles every aspect of your business. Go to netsuite.com/tai to download their FREE “Crushing the Five Barriers to Growth”

War is inevitable.

No matter where we look in the history of human civilization, nations have sought battle against each other. While most of us don’t live a life in the trenches of war, we can learn the essence of what it means to be a human when we study the nuances of these events.

On today’s episode of The Tai Lopez Show, we are talking about the implications of war. When we understand the intricacies of this human phenomenon, we can gain an added insight about the people we interact with in our day-to-day.

Tune in to this episode so you can bring a new knowledge set to your life!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

Points to Keep In Mind

• Read Freakonomics by Steven D. Levitt and Stephen J Dubner
• Adolf Hitler started his movement after being rejected from school in Vienna
• The longest running empire of all time is the Austro-Hungarian Empire
• Compared to the other empires, America has the history of the nicest behavior
• There are 2 parts of human evolution: selfishness and altruism
• Humans are too altruistic get wiped off the gene pool
• Understand that most people are hypocrites and there is always another side to the story

NetSuite is the business management software that handles every aspect of your business. Go to netsuite.com/tai to download their FREE “Crushing the Five Barriers to Growth”

“Not all crazy ideas are smart, but all smart ideas are crazy.” - Tai Lopez

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The more time you spend inside a classroom, the less time you’re in the real world.

This is the dilemma most of us face, as we grow up. The accumulation of book smarts results in a lack of street smarts, and vice versa. So, the question becomes: how do we manage our time? How do we best equip ourselves to master both the interpersonal and intellectual languages?

On today’s episode of The Tai Lopez Show, we are discussing the balance of street smarts and book smarts. When we lean too heavily in one direction, our skills become lopsided and as a result, our career trajectory may flatten.

Tune in to today’s episode to learn how to manage these sometimes opposing forces, so you can maximize your potential!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If you’re too selfish, you get categorized as evil. If you’re too altruistic, you get taken advantage of and taken off the planet.” - Tai Lopez

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Points to Keep In Mind

• Be skeptical of people who claim to do things for purely altruistic reasons
• Top executives like Warren Buffett, Mark Zuckerberg, and Bill Gates are ruthless when they need to be
• Street smarts is how well you navigate the real world, and wisdom is street smarts combined with book smarts
• Agreeableness is flexibility, patience, gentleness, and forgiveness
• Conscientiousness is diligence, prudence, organization, and perfection
• • This is the number one predictor of success in business
• At their core, humans are risk-averse beings
• Agriculture (not cars) is the most responsible factor for environmental degradation
• Be careful of when you oversimplify, it’s neither just nature or just nurture
• The biggest scams in America are the education and food systems
• The spark of attraction is your body genetically registering reproductive health
• Ask yourself how you solve problems when the situation is unfair
• Language isn’t about grammar, rather it’s about communication
• Be careful of who you choose to have kids with
• Game theory says that every action has an equal and opposite reaction

“Common sense is no longer common.” - Tai Lopez

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The to-do list is infinite.

From business matters to personal chores, we can find something to do at any given moment. This nonstop treadmill will take us through our lives if we don’t make a conscientious effort to get off. When we take breaks, we can then create the space in our minds to generate new ideas, that will create new and more exciting to-do lists.

That’s why on today’s episode of The Tai Lopez Show, we are discussing the elements of human behavior. When we drill down the core essence of what it means to be human, we can then navigate our day-to-day in a more thoughtful manner.

Tune in to today’s episode to learn these fundamentals, so you can start to draw up your most creative business ideas!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The world is very hectic. Most people aren’t thinking about anything.” - Tai Lopez

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Points to Keep In Mind

• Walk 20 minutes/day to encourage creativity in new idea-generation
• Make time to step outside of your life to analyze what you’re doing right/wrong
• Once you understand variance, the world starts to make sense
• Read Civilization and Its Discontents by Sigmund Freud
• At the core, people seek pleasure and avoid pain
• Most pain comes from people
• Research shows that dating sites attract more promiscuous people
• Behavior is a combination of genetics and nurture/environmental factors

“Age is irrelevant. You don’t know when you’re going to die.” - Tai Lopez

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People lie, but numbers don’t.

As our businesses and brands grow, we attract more and more people into our network. These individuals will have things to say about our success, and if we’re not careful, we can become distracted by that external noise and lose focus of what’s actually important.

That’s why on today’s episode of The Tai Lopez Show, we are debating a hater online. When we acknowledge the peanut gallery, we gain insight into the lapses in judgement in those around us. Thus, we are able to move forward with a more accurate vision for our future.

Tune in to today’s episode to learn how to best respond to your haters!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If you’re ruthless, you want a recession to happen.” - Tai Lopez

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Points to Keep In Mind

• Ask yourself what the most famous people in the world have done for you
• You want businesses that move in the opposite direction of the economy (inverse correlation)
• The stages of capitalism: recession, expansion, bubble, and then repeat cycle
• A recession happens about once every 7 years
• Understand that you can make more money at that bottom if you’re ruthless
• Normal unemployment rates are at 5-6%
• People lie, but numbers don’t

“You want to learn how to make more money? Go find somebody who is making more money than you and shadow them.” - Tai Lopez

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The more you LEARN, the more you EARN. Go to skillshare.com/tai to get 2 months for $0.99!

Learning doesn’t mean school.

But we grow up thinking that books, worksheets, and homework is the only way to learn something. So we spend our days trying to cram information into our brains via a system that doesn’t work.

On today’s episode of The Tai Lopez Show, we are discussing the best way to learn: by shadowing someone else. When we go the opposite way of school, we tap into our human instincts like osmosis, and are able to learn with an ease we’ve never felt before.

Tune in to today’s episode to learn how why this is so valuable, so you can shift your education efforts in that direction.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You have to remember what Pablo Picasso said in the early 1900s. ‘Good artists copy, great artists steal.’” - Tai Lopez

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Points to Keep In Mind

• Historically speaking, apprenticeship is the most effective way to learn
• Pre-World War II, most of the world lived in the rural countryside
• Permaculture is defined as the development of agricultural ecosystems intended to be sustainable and self-sufficient
• According to research, the Amish have 500% lower rates of depression
• “Good artists copy. Great artists steal.” - Pablo Picasso
• If you decide to go to college, consider spreading it out over a longer period of time to make room for entrepreneuership

“Most of the people in the world want to exploit you. Humans are very tribal.” - Tai Lopez

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NetSuite is the business management software that handles every aspect of your business. Go to netsuite.com/tai to download their FREE “Crushing the Five Barriers to Growth”

Everyone says to network.

But is networking that helpful if we’re just bringing bad people into our world? When we ask ourselves this question, we are forced to take a closer look at our social circles. The people we choose to surround ourselves with are the ones that influence us the most, so we must make sure that they are there for the right reasons.

On today’s episode of The Tai Lopez Show, we are discussing how to control our social circle. As our careers progress, we find more and more people entering our lives. This influx can be overwhelming if we don’t take the time to evaluate whether or not the people around us are serving or hurting our success.

Tune in to today’s episode to better understand people’s intentions, so you know who to surround yourself with.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“New friends are good, but old friends are better.” - Tai Lopez

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Points to Keep In Mind

• Humans look to exploit those who are not in their tribe
• Studies show that 1 out of 17 people will be a good match for you
• One of the biggest problems for entrepreneurs is starting a business with someone they don’t know
• Create bubbles for your friends, acquaintances, and business partners
• Understand that new friends are good, but old friends are better
• The average person you meet will not fit with you

“Humans are less happy now. For many reasons, but it’s really because life has become too complex. And what’s complex is the messaging.” - Tai Lopez

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No doctor visits and a full-head of hair. Go to forhims.com/tai to start your trial for $5.

The more you LEARN, the more you EARN. Go to skillshare.com/tai to get 2 months for $0.99!

Talkspace has over 2,000 licensed therapists. To sign up go to Talkspace.com/TAI

It’s hard to know who’s telling the truth.

Everywhere we turn, we’re met with someone new feeding us some new bit of information. When it comes to our career and education, we are instructed to go to the academic institutions, acquire the degrees, and then the jobs will be coming to us. But is this reality?

On today’s episode of The Tai Lopez Show, we are discussing how to detect lies. From the media feeding you misleading headlines to your best friends saying they “love you,” convoluted messaging is everywhere. Developing a radar to distill the truth from the nonsense will take you to new heights.

Tune in to today’s episode to understand the lies we are fed, as they relate to career and education.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You don’t need that many hugs. People are getting too soft in the modern world.” - Tai Lopez

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Points to Keep In Mind

• Deluding bias is the human’s tendency to lie
• Action is the translation of truth
• The definition of love is you go above and beyond
• Stepparents have a 100x higher changer of abusing kids
• Read The Selfish Gene by Richard Dawkins
• You will find the true allies in life once you learn to discern the nonsense from truth
• The longer laws get, the more corruption there is in society
• When you oversimplify problems, you start to blame others when the fault is yourself
• Everyone loved Hitler when he first came to power
• Try to interpret the vibe of those around you over the content/words
• Read Freud’s Civilization and Its Discontents
• What’s causing unhappiness is the complexity of the messaging
• A liar can only see his/her side of the story
• Variability is the sign of truth
• Envy is the only sin that doesn’t feel good in the moment
• Words are always easier than action
• Use Narcissism Personality Test to find out which how you score on: authority, self-sufficiency, superiority, exhibitionism, exploitativeness, vanity, entitlement
• Think of breaking off relationships as breaking bones; it’s better when it’s a clean break

“When people tell you the truth, it stings for a second. And then it goes away.” - Tai Lopez

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StockX is where you can buy and sell deadstock Adidas Yeezy, Jordans, and much more. Go to stockx.com/tai to learn more

The media paints a very specific picture of what’s required for success.

We watch the movies and see the images of the entrepreneur grinding away late into the night. This mass messaging has us feeling inadequate when we aren’t burning the midnight oil on our side hustles. But what if your recipe for success calls for something different?

On today’s episode of The Tai Lopez Show, we are discussing what’s at the heart of productivity. Diligence, conscientiousness, organization, prudence; these are the core tenants of a reliable and dedicated worker. Tune in today to learn how to apply these fundamental principles to your daily practice and take your professional hustle to the next level!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

Points to Keep In Mind

• Working hard has a different definition for everyone
• It’s not your fault, it’s the system’s fault for not teaching what a day’s work is
• Be aware of when writing a to-do list is a step backwards
• Germans instill a sense of discipline in their people: if you have something to do, just start it and you’ll be halfway there
• Use your common sense: how do you make the situation better than it was before?
• K.I.S.S. - Keep It Simple Stupid
• Conscientiousness is diligence, prudence, organization, and perfection
• • This is the number one predictor of success in business
• One bad apple spoils the whole bunch
• Prudence translates to decision-making
• Agreeableness is flexibility, patience, gentleness, and forgiveness
• • This is not that correlated with success
• Diligence translates to hard work; when something is challenging, you invite the challenge instead of shying away
• There’s 3 types of people: those who make things happen, those who watch things happen, and those who wonder what happened

Learn about a smarter way to hire for FREE at ziprecruiter.com/tai!

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“Most entrepreneurs fail at targeting. They have OK landing pages, good creative assets, but they don’t know how to target. Spend marketing dollars on the people who will actually purchase your product.” - Dr. Alex Mehr

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Every business must have an online presence.

Whether that’s as simple as a Facebook page or as complex as a custom-built online store, a company must digitize its DNA today. By bringing the business to the cloud, you are able to harness the Internet’s power, making your potential customer base that much bigger.

On today’s episode of The Tai Lopez Show, we are joined by Dr. Alex Mehr to discuss the pillars of an online business. He is the CEO of MentorBox, an online book subscription service. In the past, he has run online businesses that have done over $1 billion in revenue. Today, we hear his insights on what it takes to launch a successful company on the Internet.

Tune in to hear Dr. Mehr’s unique insights, so you can integrate them into your business or brand.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“New entrepreneurs are better off selling other people’s products. That’s the first step. Next step is: white-label someone else’s product or come up with your own proprietary product.” - Dr. Alex Mehr

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Points to Keep In Mind

• Every online business has 3 elements:
• • How you’re going to drive people to the website
  • A landing page that offers a small exchange of value for email address
  • Lifetime value for visitor moving forward
• You want to sell things with a price point less than $100
• Making your online business subscription model will triple your revenue
• Use ClickFunnels to start a website with sales funnels cooked into it
• New entrepreneurs are better off selling other people’s products.
• • Next step is: white-label someone else’s product or come up with your own proprietary product
• Use your iPhone to film intro video that will live on the landing page of the website
• Difficult for visitors to leave if there is a picture of a human face looking out of the computer
• Optimize your landing page mobile
• Jeff Bezos’ original Amazon.com in 1994 cost $100,000
• Think of Facebook Ads in terms of pizza: campaigns, ad sets, and targeting
• Always optimize for conversion (usually for sales)
• Try to make money while you’re doing other stuff
• The key subscription models is retention
• Make 3-4 minute video ads on YouTube and Facebook that route visitors to your site
• Use USPTO.gov to check your name against existing trademarks
• There’s no chance without a change in your routine
• Read The H Factor of Personality to learn how to categorize people
• Be careful of how books become outdated in more tech-related categories

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“People are procrastinators. Give them a reason to buy right now or else they won’t.” - Tai Lopez

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Opening up a business once meant signing a lease.

But today, the recipe for entrepreneurship calls for something far different. With just a few clicks online, you can have an e-commerce store up and running. Gone are the days of gatekeepers, as most online platforms have removed the barriers to enter entrepreneurship.

That’s why on today’s episode of The Tai Lopez Show, we are discussing how to make money online. By following a simple set of rules, you can create an online revenue stream to supplement whatever income you’re currently generating. Tune in to today’s episode to learn how to launch this side hustle!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“What do you have to do to make money in business? You have to make more money than you spend. And then you have to attract clients.” - Tai Lopez

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Points to Keep In Mind

• Use video marketing to sell yourself by broadcasting your authority on the subject
• Sell products that people use, not what you prefer/like
• Start with products with a price point lower than $100
• Use ClickFunnels or Shopify to create your e-commerce store
• It used to take 6 months to make a website, now it takes less than 60 minutes
• Test your marketing ideas using different Facebook campaigns
• Sell on Amazon: most people prefer buying online there because credit card is stored
• Show don’t tell; demonstrate your product and the reward you get from using it
• People are procrastinators: give people a reason to buy now
• Display social proof (how many people liked your product) on your website
• Look to small franchises over small business owners
• We all want: health, love, wealth, happiness

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“It’s good to convey your authority, but it has to be authority that translates to how you can help the customer.” - Tai Lopez

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Each person has a unique story.

But it’s sometimes hard to see that inside the very noisy marketing world. From all angles, all day, we are bulldozed with branding content that aims to shift our consumer behavior. But how much of it actually work? When we take a step back and examine what messaging is actually effective, we see that it’s those that are derived from truly unique stories.

On today’s episode of The Tai Lopez Show, we are discussing the ins and outs of the storytelling required to effectively market. From how to design your website to what content you should be posting to your personal social media pages, this discussion has answers to all marketing questions. Tune in to apply these insights, so you can ensure a long and healthy career as a marketer!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Go into business in something where a large group of people wake up and say, “You know what’s the problem in my life? This.” - Tai Lopez

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Points to Keep In Mind

• Scientific studies use babies to remove societal influence/bias from the experiment
• Don’t use stock photography in your marketing materials
• Look at the Kardashians for influence on story and relatability
• People lie, but numbers don’t
• Use case studies on your website (ex: weight loss before/after photos)
• Answer the Who/What/Where/When/Why of your business on your website
• Implement urgency into your product messaging
• Analyze minutes watched instead of views when interpreting your video content
• Confucius said: “The man who chases two rabbits catches none.”
• Follow Jay Samit to learn about internet disruption
• Position the messaging to answer why the customer should care

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“The best marketing is to demonstrate. I don’t tell you why you should listen to me. I show you.” - Tai Lopez

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Marketing is storytelling.

And there is no greater venue for storytelling than the Internet. Today, the opportunity to market your business is unprecedented with an online presence. With no barrier to entry on social platforms, you can launch your business or brand to the top.

On today’s episode of The Tai Lopez Show, we are discussing how to make money online. There are many steps involved: selecting a domain name, purchasing a URL, driving traffic to your site or product through social media advertising. Executing each of these steps is the key to launching a successful business on the Internet. Tune in to today’s discussion to learn how and generate a revenue stream that puts you one step closer to financial freedom!

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“It used to cost at least $100,000 to $200,000 to get into business. Today, you can literally start a business for under $100.” - Tai Lopez

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Points to Keep In Mind

• Think about business ideas from an angle of what you use in the house
• You want to launch businesses that have competition
• • Example: McDonald’s only has 10% of the fast-food market
• Choose a simple, memorable domain name
• Use GoDaddy or Namecheap when purchasing a domain name
• Look through AliExpress when finding a source for your product
• • AliExpress will do the shipping for you when someone orders your product
• Use Shopify or ClickFunnels to build an online store on your domain
• Today, you can literally start a business for under $100
• When Jeff Bezos started Amazon in 1994, the website cost $100,000
• Use Facebook ads to target specific demographics of people online
• The best marketing is demonstration; show, don’t tell
• To become rich, you must become a master of common sense
• Understand that huge brands can disappear (ex: Myspace and American Apparel)
• There’s no change without a change in routine
• Don’t blame external resources
• There are 3 reasons people are broke: procrastination, fear, and overanalysis

“If you spend your life believing that the forces of the universe are raided against you, it’s going to make you miserable and make it impossible for succeed.” - Ben Shapiro

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It’s easy to blame externalities.

When we zoom out to examine our lives, we often find ourselves disappointed in the position we’re in. The immediate response to this is to try to find reason for why we’re not where we want to be. By placing the fault on things outside of ourselves, we relieve ourselves of the responsibility, ultimately not addressing the problem and instead fueling the stagnation.

That’s why on today’s episode of The Tai Lopez Show, we are talking about how to find the power inside ourselves with political commentator Ben Shapiro. Ben is the editor-in-chief of The Daily Wire. As a controversial political figure, Ben is subject to much criticism and controversy. Today, we hear his thoughts on everything related to politics, the government, the education system, and much more.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You have to believe you can succeed. You have to believe in an individual capacity to do better than what you are doing.” - Ben Shapiro

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Points to Keep In Mind

• Jealousy fuels tribalism
• Success requires believing in an individual capacity to succeed
• According to the Brookings Institute: in the United States, there are 3 things to ensure you’re not poor: don’t have kids before you’re married, graduate high school, and get a job
• The position of President has too much power
• Be aware of how media warps messaging
• Nothing besides military is solved by a federal government
• Studies show that quality of education is more determined by factors like how the family treats education than any sort of government system
• The problem is people looking to the federal government for solutions; localism is the solution
• The single greatest predictor of poverty is being born into single motherhood
• The focus of marriage has moved from the production and raising of kids to “are you in love?”
• The whole reason society has an interest in marriage is to make sure there’s a mom and dad in the home
• When dating, figure out values not common ground
• Tutorial learning (what our education system employs) only works for 85% of the population
• Albert Einstein, “The thing about smart people is that they seem crazy to stupid people”
• Don’t force it, take the opportunities that come to you
• The quality of immigration is largely dependent on the quality of the system you are immigrating to

“Catch trends before most people. You’ll make a hell of a lot more money. In the long-run, there’s no excess profits of anything.” - Tai Lopez

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We all want the next big thing.

But most people sit back, thinking that the inspiration will just come upon them one day. This is the false idea of success that prevents us from achieving our dreams. If we instead look at the trends, we can calculate and manifest a different reality by riding the waves of what tides are rising.

On today’s episode of The Tai Lopez Show, we are discussing how to catch trends early. Through my experience affiliate marketing over the past ten years, we look at big developments in the online marketing world. These success stories illuminate the indicators to be on the lookout for when trying to catch the next big trend.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If you download enough books, you will become a money-making machine.” - Tai Lopez

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Points to Keep In Mind

• If you don’t have a college degree, get into commission sales (cars, financial services, etc.)
• Find mentors and tell them, “If you teach me what you know, I’ll work for you for free”
• Selling life insurance is the most difficult sell
• A click in financial services used to cost around $.20/click
• • Today, life insurance services cost $17/click
• Catch trends before most people
• • In the long-run, there’s no excess profits of anything
• The top-ranking ETF of 2017 was in cryptocurrency
• Current trends: tiny houses, cannabis, backpacks
• If you only push others’ products, try to to develop your own product this year
• Try to embed ‘edutainment’ inside your content
• • There is a lot of money inside content that is both funny and educational
• Recreation is overrated
• Try to sense what the next big trend is and get there before the masses

Since the founding of the United States, in every generation, in every field of business, politics, sports and society, we’ve watched in shock as corruption, deceit and desire bring down heroes, titans and those we thought we could trust.

In the aftermath, we’re left with too many questions, how did this happen? Who is to blame?

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“The President, in my opinion, is a reflection of what’s already there. They don’t cause anything.” - Tai Lopez

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Our President is everywhere.

No matter where you turn, his face and some news headline is screaming at you. The mass media makes it near impossible for us to focus on anything else. However, some of the blame must be put on ourselves for keeping those Twitter feeds open, leaving the TV on, and letting our Facebook friends dictate our thoughts.

On today’s episode of The Tai Lopez Show, we are discussing the importance of the President. By examining this, we can better understand what’s actually happening in our day-to-day when we become distracted by the mass hysteria. Inside this discussion, we unpack the other things that are important in life: diet, exercise, lifestyle, etc.

Tune in to this conversation to learn how to reframe your understanding of the President’s importance.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“People who aspire to be leaders usually have mental problems.” - Tai Lopez

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Points to Keep In Mind

• Distinguish between correlation and causation to find the truth
• Read Freakonomics by Steven D. Levitt and Stephen Dubner
• Be aware of how little mass media and news outlets are helping your life
• To live the best life, be a contrarian by paying attention to what mass media doesn’t acknowledge
• Washington D.C attracts narcissism, machiavellianism, and psychopathy
• Ask the question if your politician changes views because of principle or politics
• There are no more lifelong jobs inside today’s economy
• Take note when politicians take credit versus blaming others
• Studies show that people who focus on externalities don’t do as well in life
• Your body is mostly a reflection of your diet, exercise, and lifestyle
• Make sure the proportion of energy you spend on politics is aligned with other priorities

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“People think entrepreneurs are risk-takers, but they’re actually the exact opposite.” - Anik Singal

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There are the people who care about you and the people who don’t.

Deciphering who belongs in which camp can sometimes be challenging. As our stock grows, more and more people come into our lives, wanting to be a part of the rising tide. But are they there to contribute or just ride the waves?

On today’s episode of The Tai Lopez Show, we are joined by Anik Singal, founder of e-learning company Lurn. Anik’s insights spread across many different domains of business: from picking yourself up out of rock bottom to making deals in the boardroom, we can take our entrepreneur game to the next level from learning Anik’s story.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Most people think they need to be Batman in a sales situation. Instead, position yourself as Robin and make the thing you’re selling Batman.” - Anik Singal

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Points to Keep In Mind

• You can tell who your real friends are in failure
• Failure provokes introspection; take note of your answers to “Why?” during this time period
• Don’t let ego get in the way of your methodology during times of success; do the risk analysis
• Listen to your mentors
• Study your past patterns/cycles to figure out what was behind times of success and failure
• Implement and take action
• Hire how many people can be supervised, not how many people you can hire
• The introduction of an ad needs to grab attention by answering: what’s in it for you
• Position yourself as Robin and make the thing you’re selling Batman
• Integrate storytelling to create connection, not credibility
• We live in the age of interactive marketing; the day of direct marketing is gone
• Use content to deliver value and build credibility
• • Make your content linear: lists or diagrams
• Aim for 3-5 ‘Aha moments’; any more will be exhausting for your audience, any less will be disengaging
• Integrate reason-respecting bias to shed perspective on the price of your product
• The purpose of the pitch is to ask for a sale, but it’s really to provide value
• Copywriting is not about trigger-words; it’s a sequence of a specific words that create a story
• The best e-commerce content is a demo of the product

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“We’ve grown up in under an antibiotic umbrella where we think antibiotics are going to cover and cure everything.” - Dr. Martin Blaser

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It’s a no-brainer.

When we’re feeling under the weather, we seek out the antibiotic prescription. For bacterial infections, this works incredibly well. Within days, the sickness has cleared out from our system, and we can return to our normal life. But what happens over the long-run from this quick-fix?

On today’s episode of The Tai Lopez Show, we are joined by Dr. Martin Blaser, the Director of The Human Microbiome Project at NYU’s School of Medicine, to discuss the dangers of antibiotic use. Dr. Blaser has 28 patents, and is the author of Missing Microbes, a book that examines how our species is devolving with the declining supply of microbes in our system.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Our system is completely backwards. It’s a false economy. People are making a lot of money out of germaphobia.” - Dr. Martin Blaser

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Points to Keep In Mind

• Humans are actually a partnership between microbes and us (equal numbers of cells)
• Without microbes we would not be alive
• There is evidence that our supply of microbes is disappearing
• • Evidence that this is at the root of the rising rates of autism, celiac disease, Alzheimer’s, etc.
• Most probiotics have not been tested in scientific studies over the long term
• Kids who take on average more antibiotics than others turn out fatter
• We only look at the benefits of antibiotics because doctors are too concerned about liability
• Babies pick up their mother’s microbes in the birth canal
• • Rising rates of cesarean sections are preventing this from happening
• 70 years ago, agriculture experts figured out that if you feed antibiotics to animals, they gain weight faster
• Some cities have an antibiotics in their drinking water
• Sweden uses 40% of the antibiotics we use
• Epidemics come from the lack of diversity in our current living situations
• Kids born by C-section are more prone to disease (celiac disease, juvenile diabetes, etc.)
• The rate of juvenile diabetes is doubling every 25 years
• A Denmark study showed that antibiotics increase risk of inflammatory bowel disease by 14% in kids
• We’ve engineered a system where the doctor-patient relationship is sterile
• Antibiotics change the metabolism in adults
• We need better diagnostics to determine viral vs. bacterial infections
• Food preservatives are antibacterials destroying our microbiome
• Our good bacteria fights the bad bacteria; this is the problem with anti-bacterial products
• Hospitals and doctors like C-sections because they’re scheduled

“When I first started meditation, it didn’t make me feel good. It made me feel like a bad person.” - Jay Shetty

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Introspection is a luxury.

In our busy lives, we become so consumed by our day-to-day that we rarely take the time to think and breathe. The irony of this is that looking inward is required for personal and professional growth. So, while we might think that filling our calendars is taking us to the next level, we must simultaneously be taking time for ourselves to process and learn.  

And on today’s episode of The Tai Lopez Show, we are talking best meditation practices with Jay Shetty. Jay, who was once a practicing monk in India, is now an award-winning host & storyteller with the Huffington Post. He is part of the 2017 Class of Forbes 30 Under 30, and today we are fortunate to here his insights on meditation and mindfulness.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“When I have an idea, I want to know as much what the Dalai Lama thinks as what the Mark Zuckerberg thinks.” - Jay Shetty

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Points to Keep In Mind

• Detachment doesn’t mean “you own nothing,” rather, it means that “nothing owns you”
• Don’t get trapped in the perception of yourself
• • Charles Cooley, “I am not what I think I am, and I am not what you think I am. I am what I think you think I am.”
• Seeing others’ struggles exposes the illusion of your own suffering
• Gandhi, “I was sad that I didn’t have any shoes, but then I saw a man with no feet.”
• Let your consciousness evolve from survival to service for others
• Remember that awareness doesn’t always feel good, but is the first step to self-improvement
• The most successful people in the world choose education over entertainment
• The more specific your gratitude is, the deeper it is
• Read Thinking, Fast and Slow by Daniel Kahneman to separate the voice of your mind from the voice of your intelligence
• Use social media to start curating your feed with mindfulness/meditation sources

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“You don’t want to be surrounded by ‘yes-men.’ You want to be surrounded by people who are going to say, “Hey Boss, I have a better way.” - Jocko Willink

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Sleep is a requirement for success

But how much sleep is too much? And how many hours of sleep is too few? When we go to bed every night, we must calibrate the necessary amount of sleep to sustain an optimal day. This life hack, when executed, can take your daily hustle to the next level.

That’s why on today’s episode of The Tai Lopez Show, we are joined by Navy SEAL Jocko Willink to discuss his sleep patterns. Jocko is the author of 3 New York Times Bestsellers, most notably Extreme Ownership: How U.S. Navy SEALs Lead and Win. Willink’s insights spread across multiple domains: from discipline to foreign policy, all the way to how to run a business. Tune in to hear his insights, so you can optimize your sleep habits to perfection.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“I wake up at 4:30. That’s a really good root of personal discipline. When you make the decision to not snuggle back with your pillow, you will feel better.” - Jocko Willink

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Points to Keep In Mind

• It something doesn’t make sense, put a stop to it
• If you struggle with discipline, seek out martial arts to train yourself
• Under Saddam Hussein, Afghanistan civilians were being tortured
• In the initial phases of the Iraq War, American troops fought alongside Iraqi soldiers
• The problem on the battlefield is that there is not enough decentralized command
• Most of the door-to-door fighting has been done by Iraqi soldiers
• • ISIS has gone from 70,000 to just over 1,000
• Personal discipline will set you free by making you feel good in the long-run.
• • Thus, you won’t make choices that try to make you feel good in the short-term
• Napoleon said if you execute a plan that you know is wrong, you’re culpable
• Life is part art (the human gut instinct) and part science (the metrics)
• Once you’re no longer afraid to die, then you will just care about the people around you
• Contrary to popular belief, the military doesn’t stifle creativity
• Subjects in school should be taught together, as the interwoven story they are
• There’s people who aren’t more anti-war than those who serve
• Quick wars are good wars and heavily influenced by level of preparation

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“The #1 reason small businesses fail is because of overfunding.” - Daymond John

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In a competitive marketplace, our customers demand a lot.

At any point in a sales journey, a potential customer can opt out and seek a competitor for a similar product or service. This challenge makes the marketing and advertising messaging of utmost importance. And it doesn’t stop there. Once a customer is acquired, the challenge to keep them a customer remains.

On today’s episode of The Tai Lopez Show, we are joined by Daymond John to discuss how to treat our customers. He is most well-known for his appearance on the hit show Shark Tank. As a teenager, he started the hip hop-inspired clothing line FUBU, while working his job at Red Lobster for $30,000/year. In this interview, we hear his insights on entrepreneurship, productivity, and what money actually means. He is the author of Rise and Grind. Tune in to hear his insights and take your daily hustle to the next level!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Obsession with your business is the same as obsession with your kid. You don’t look it as a daily job; you look at it as the process. You know you’re not going away, just like you know you aren’t giving your child up for adoption.” - Daymond John

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Points to Keep In Mind

• 2 ways to operate business: either reduce costs and/or increase sales
• 3 ways to deal with customers: buy new one, upsell current one, or make one buy more frequently
• Read The Power of Broke to learn how money is a superficial high
• Over 60% of Forbes 1000 are self-made men and women
• The #1 reason small businesses fail is because of overfunding
• The people who tell you to quit your day job are selling insecurity
• Money is a great slave and horrible master
• If you have to take a vacation from your job, you shouldn’t go back
• Be careful of the email inbox trap where you are focusing on fixing other people’s problems and not your own
• Read The Everything Store to learn the story behind Amazon
• The top 10 richest men have more money than the bottom 3.5 billion combined
• Productive people are selfish, give praise to themselves, and meditate on their goals
• An entrepreneur questions the system and everything around them
• Sometimes being born into wealth is a disadvantage

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“People love people that subconsciously remind them of themselves. Narcissists love narcissists.” - Tai Lopez

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Narcissists are everywhere.

Today, more than ever before, the ego is inflated. With the rise of social media, our smartphones have become devices that pump our self-esteem through Instagram likes. If we rely to heavily on this for our self-worth, we run the risk of falling into the trap of narcissism.

On today’s episode of The Tai Lopez Show, we are discussing narcissism and other personality traits. When we take personality tests, we can then decide where to push our efforts for self-improvement. Listen to this episode to learn how to detect the narcissists around you, and then best navigate their complex personality.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If you go to entrepreneur conferences and walk into a room with 500 entrepreneurs, you are now in a room of 500 insane people.” - Tai Lopez

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Points to Keep In Mind

• The 6 attributes of narcissism: authority, self-sufficiency, superiority, exhibitionism, exploitativeness, vanity, entitlement
• Read The H Factor of Personality to learn how to categorize people
• Most narcissists don’t see themselves as narcissists
• Extroverts like new things; introverts like routines
• Machiavellianism is sneaky, two-faced, manipulative; linked to being bullied as a child
• • Characterized as people who pursue in an interpersonally exploitative strategy
• Higher narcissism means higher extroversion and creativity
• Childhood bullying is tied to higher levels of machiavellianism
• Narcissism leads to higher levels of stress
• Scientists say it takes the average person 67 days to break a habit
• Conscientiousness is diligence, prudence, organization, and perfection
• Scientists laugh at the Myers-Briggs test
• We celebrate people with mental problems in the modern world
• Men are more psychopathic than women

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Liked what you heard? Subscribe and listen to Raising The Bar here 

A show for entrepreneurs, for anyone who wants to know about business, or how to have a life while having a business. Founders Alli Webb and Michael Landau speak to budding and successful business owners whose ideas they love. Alli started their business Drybar by driving herself around to homes in Los Angeles to give blow-outs to clients, but then their business took off. Now, Drybar has over a hundred stores across the country. Alli and Michael share what it takes to risk everything on a great idea, they share the things they’re obsessed with -- and they fight like brother and sister. Oh, did we forget to mention that Alli and Michael are also siblings?

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“The greatest regret is growing older and realizing you got good at the wrong thing.” - Tai Lopez

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The problem isn’t the amount of time in a day.

It is how we use it. As our businesses and brands grow, managing our time becomes more and more difficult. With the mountain of to-do lists piling up, we are left with no choice but to focus in on what’s most important and execute from there.

On today’s episode of The Tai Lopez Show, we are joined by James Swanwick to discuss how to best focus our time as we find success. James is a former anchor on the Australia and New Zealand version of ESPN’s Sportscenter, and now the Founder of Swannies, a glasses company that helps prevent sore eyes, headaches, fatigue & blurred vision.

Tune in to this discussion to learn James’ tricks for building the business of your dreams.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

You can order James Swanwick’s Swannies here

“What makes you happy doesn’t always make you rich. And what makes you rich doesn’t always make you happy.” - Tai Lopez

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Points to Keep In Mind

• Read Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi
• What makes you happy doesn’t always make you rich. And what makes you rich doesn’t always make you happy
• Spend more time thinking, and less time working
• Reframe your thinking about age to consider time left more than time passed
• Be patiently impatient, rather than the impatiently patient
• You start to become rich when you do what you want to do on your own timeline
• The 4 M’s of Motivation: Material, Mating, Mastery, Momentum
• Anxiety is not functional because you are worrying about what’s obvious
• Read The Folly of Fools: The Logic of Deceit and Self-Deception in Human Life by Robert Trivers
• We self-deceive because it makes us more effectively read other people
• Nothing will degrade your body faster than not sleeping

“A high utilization rate hurts your credit score as much as missing a payment.” - Stephen Liao

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Get unlimited access to 20,000+ free and premium classes at skillshare.com/tai

Banks are willing to lend us credit cards.

With these credit cards, our purchasing power increases. We are able to purchase the things we want, as long as we pay the bank back. But these credit card companies also incentivize us to purchase more with bonuses and gifts. So the question becomes: how can we use these free perks to pay off our credit cards?

On today’s episode of The Tai Lopez Show, Stephen Liao teaches us how to sift through the world of credit card perks to be able to do just this. Stephen dropped out of Stanford to figure out the credit card game just a year ago, and today he has a credit-limit that exceeds $3 million spread across 220 different credit cards. If he’s not flying first-class, he’s on a private jet. And if he’s not staying at the Waldorf Astoria, he’s at the Ritz-Carlton. Tune in today to learn his secrets on building a good credit score!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Essentially, it’s legal money laundering. You pay off your credit card with cash equivalence, get your sign up bonus, and then pocket the $150.” - Stephen Liao

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The more you LEARN, the more you EARN. Go to skillshare.com/tai to get 2 months for $0.99!

Points to Keep In Mind

• Checking your credit for your own personal use does not hurt your credit
• • Use Credit Karma to check credit
• VantageScore is less accurate than FICO score
• 850 is a perfect credit score
• Try to keep your credit card utilization under 9%
• Treat your credit limit as how much money you have
• Utilization rate, payment history, and derogatory marks affect your credit score
• Age of credit history factors in: oldest account and average age
• • You can’t help your age of credit history
  • Try to have an age of credit history over 9 years
• Try to have at least 21 lines of credit being reported
• Correlation does not imply causation when opening new credit cards
• For those under 18, get authorized on your parents/relatives’ cards to build rapport with banks
• Get Chase Freedom for first card
• • $150 cash back for $500 spent
  • 5% money back (MB) for an intermediate credit card
• You need a credit score of at least 600 to receive credit card perks
• Try to get status with each card (ex: Delta’s status for travel allows you to upgrade to first-class for free)
• If you’re in debt, look into Citi Simplicity to balance-transfer your debt (also, Chase Slate and Bank Americard)

Want to learn a new skill? Get 2 months of Skillshare for just   $0.99! Sign up at skillshare.com/tai!

Credit card debt? Student debt? Mortgage? Check out lightstream.com/tai to learn about your best loan ever.

“Humans aren’t really logical. They just think they are.” - Tai Lopez

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We get stuck in our routine.

It’s inevitable that between a full-time job, demands at home, and extra-curricular activities, we can become robotic as we tend to each commitment and obligation. This predictable behavior can feel comfortable and yield a healthy paycheck, but if we’re not careful, we can become confined by it.

That’s why on today’s episode of The Tai Lopez Show, we are discussing interruption patterns. In our society of comfort and predictability, our days become clones of the previous. In order to break the norm, we must seek out experiences and wakeup calls that interrupt our traditional modes of thinking. When we do this, we can induce that growth and change we have always wanted. Suddenly, we are starting the business that’s been sitting in the back of our head instead of talking about it.

Tune in to today’s episode to learn how to go towards the interruption patterns in your life, so you can start your path to financial freedom!

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You only change when something massively interrupts you.” - Tai Lopez

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Low rates, great service. Your best loan ever, guaranteed. Visit lightstream.com/tai to learn more.

Points to Keep In Mind

• Studies show when you write something down, you absorb it 50% better
• The definition of insanity is doing the same thing over and over again, but expecting different results
• The average American saves 2% every year
• Have an interruption pattern that sends you up, not down
• • Most people need massive pain to have interruption
• Use visualization techniques to see what you want to do before doing it
• Create clear goals with realistic timelines
• Attach strong emotion to your goals and you will be motivated to reach them
• Real estate is the industry that has made the most millionaires  
• Use the P.A.S.E. System (Practical, Action, Social, Emotional) to read people’s personality types and adapt accordingly
• • Practical - slow, accountant-types, think before they speak
  • Action - speak aggressively, say what you want, not easily offended
  • Social - those who believe social chit chat is most important
  • Emotional - introverted, not very talkative to strangers
• Invest in avenues of education that will pay itself off
• You don’t value what you don’t pay for

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Problems hiring? Go to ziprecruiter.com/tai for a smarter way to hire for FREE!

“Not being connected to the natural cycles that we evolved to be in is the biggest problem.” - Tai Lopez

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We are stuck in our bubbles.

In the modern world, we get trapped in the sterile nature of highly industrialized life. From working in an office to sleeping in an apartment, our days are spent in air-conditioned units, away from the natural environment we evolved to be in.

That’s why on today’s episode of The Tai Lopez Show, we are discussing the way of the Amish people. By understanding their methods of living, we can tap into their secrets for happiness, and apply those to our lives. Tune in to this episode to learn how to approach your day-to-day in this most natural way, so you can connect with your evolutionarily built hardwiring.

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Humans are meant to live in community life. Not as independent organisms.” - Tai Lopez

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Receding hairline? Go to forhims.com/tai to turn it around with your $5 trial!

The more you LEARN, the more you EARN. Go to skillshare.com/tai to get 2 months for $0.99!

Learn about a smarter way to hire for FREE at ziprecruiter.com/tai!

Points to Keep In Mind

• Choose apprenticeships over institutional education
• Anthropomorphism is when you treat non-human things like humans
• Examine the ways in which you are connecting to nature
• When you try to live outside of nature’s laws, nature laughs last
• Science shows that the human brain is wired to handle relationships with roughly 150 people in a network
• When you don’t see different generations every day, you are less happy
• Read The Power of Now by Eckhart Tolle
• Conscientiousness is diligence, prudence, organization, and perfection
• Write out your plan for tomorrow at the end of each day
• Amish people, on average, work 15 hour days

Baldness is optional! Go to forhims.com/tai to remove it from your options.

Want to learn a new skill? Get 2 months of Skillshare for just $0.99! Sign up at skillshare.com/tai!

You can’t do everything alone! Go to ziprecruiter.com/tai for a smarter way to hire!

Want to learn more? Visit tailopez.com/alliance or mastermarketeralliance.com to join the group!

“I know a lot of companies send emails as a brand. That’s a mistake. You should actually send it as a person.” - Alex Mehr

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A website is useless without traffic.

It doesn’t matter how beautiful the design is. If nobody is landing on the site, then you’re unable to sell your product or service. And furthermore, you cannot refine the site to make it most optimized for purchases.

That’s why on today’s episode of The Tai Lopez Show, we are continuing last week’s conversation about online marketing with Dr. Alex Mehr. He is the CEO of MentorBox, an online book subscription service. In the past, he has run online businesses that have done over $1 billion in revenue, like the online dating website Zoosk. Tune in to learn his online marketing tips, so you can implement similar strategies to drive traffic to get customers to purchase your product or service.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“When you’re optimizing for link-clicks—a lot of time you will end up with inferior traffic.” - Alex Mehr

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Points to Keep In Mind

• For video marketing, create videos under 1 minute for Instagram
• Identify your dimensions or variables before testing your thesis
• To sell higher price-point items, sell lower-price point items to have customers enter sales funnel
• Optimize your websites to purchase or add to cart
• People are making buying decisions based 100% off emotions
• Use familiar faces on your advertisements to build page authority
• Bombard a specific geographical region with ads and then extrapolate insights to the entire country
• Try to put $.50 of every $1 of return back into marketing efforts
• Do not test for the one winning ad; different ads resonate with different people
• If you have a hook that works, repeat it over and over again
• Optimizing for link-clicks or impressions will send inferior traffic for potential purchase
• Play with different backgrounds on your ads
• Read The 7 Habits of Highly Effective People and Pre-Suasion

To learn more visit tailopez.com/alliance or mastermarketeralliance.com!

The Tai Lopez Show is produced and managed by Kast Media. Learn more at KastMedia.com

Get unlimited access to 20,000+ free and premium classes at skillshare.com/tai

“If you are a master marketer, you will not be broke for the rest of your life.” - Tai Lopez

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Marketing is noise.

But great marketing cuts through that noise and speaks to the consumer in ways that other products do not. That’s why a great product needs great marketing. Without the proper messaging, the product will never reach the public and remain on the shelves inside the factory.

On today’s episode of The Tai Lopez Show, we are discussing how to be a master marketer. Whether it’s creating content that immediately hooks the audience or using Facebook and Instagram ad platforms, this conversation will help no matter what industry or product you are marketing. Tune in to learn these strategies, so you can apply them to your product or service.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“More video marketing. Even Amazon now allows video reviews of products. People watch video.” - Tai Lopez

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The more you LEARN, the more you EARN. Go to skillshare.com/tai to get 2 months for $0.99!

Points to Keep In Mind

• Develop a ninja sixth sense by trial & error and osmosis
• Studies show that it’s not so much your salary as much as the direction it’s moving
• • The human brain operates around momentum
• Be skeptical of the modern education system
• Great marketing hooks the viewer immediately upon seeing it
• Every marketing window closes in about 7 years
• Ads on Instagram is still a growing ecosystem
• Livestreaming is a type of interactive marketing
• Facebook now has a built-in coupon feature for restaurants
• Juxtapose tones by making a serious brand funny or a funny brand serious
• Understand the 25 Cognitive Biases to be a human whisperer
• Real estate has made the most millionaires out of any industry in history
• Read Hooked or Contagious to understand marketing

Want to learn a new skill? Get 2 months of Skillshare for just $0.99! Sign up at skillshare.com/tai!

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“I hope your cholesterol is high because high cholesterol is associated with living a longer time and being smarter.” - Ben Greenfield

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Every year there’s a new diet.

And with enough publicity, we will latch onto whatever promise it preaches. The unfortunate truth is that no one diet will fix our problems. Health comes from a combination of diet, exercise, nutrition, and lifestyle. When we combine all of these forces, our body will respond in the positive direction.  

That’s why on today’s episode of The Tai Lopez Show, we are discussing how to assess our cholesterol and other blood-related metrics with Ben Greenfield. This is Part 2 of our conversation with the immersive journalist. Ben has written articles for Men’s Health and other widely known publications about his experience with the latest supplements, injections, and surgeries. From stem cells to high-intensity training, Ben gathers a unique vantage point from subjecting his body to this array of tests and experiments. Tune in to today’s episode to learn how to best navigate the often confusing health landscape!

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“In the absence of plant matter, saturated fat is inflammatory.” - Ben Greenfield

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Low rates, great service. Your best loan ever, guaranteed. Visit lightstream.com/tai to learn more.

Points to Keep In Mind

• Most corn-based products are GMO, but most popcorn is non-GMO
• Cholesterol acts as a repair mechanism in the body, transporting fats throughout the body
• As you age, your cholesterol rises because you need more cholesterol for repair
• There is talk in the nutrition sector of high HDL being indicative of systemic inflammation
• Your HDL to triglyceride ratio should be favorable
• High cholesterol is associated with living a longer time and being smarter
• You don’t want high cholesterol in the presence of high hemoglobin or H1C
• Glucose can adhere to cholesterol particles
• The problem with the ketogenic diet is the lack of fiber

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“My telomere length has shown that my biological age has dropped from 37 to 20.” - Ben Greenfield

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Aging is no fun.

But it’s an inevitable part of life, right? Well, as science evolves, technologies are brought to the public that can in fact reverse aging. Whether it’s stem cell therapy or NAD injections, the consumer now has options to bend space and time.

On today’s episode of The Tai Lopez Show, we are discussing the power of these technologies with Ben Greenfield. Ben is an immersive journalist who takes it upon himself to try out these supplements, injections, and surgeries himself. From his vantage point, we learn firsthand what is involved through this process. Listen to today’s episode to learn about Ben’s experience, so you can be an informed consumer if you choose to try out any of these methods.

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“HGH can actually increase aging due to excess anabolism. I’m a bigger fan of things like colostrum and goat milk, things that cause endogenous growth hormone production.” - Ben Greenfield

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Learn about a smarter way to hire for FREE at ziprecruiter.com/tai!

Points to Keep In Mind

• Our bodies require stem cells to heal properly
• The best type of muscle to have is what powerlifters has
• Studies show that using blood-restriction devices can have anti-aging effects
• Physicians aren’t legally allowed to inject you with stem cells
• Dark, rich foods like blueberries, chocolate, and wine increase stem cell production
• Stem cell therapy requires removing stem cells from your fat
• Bone marrow is better for anti-aging, and stem cells from fat is better for joints
• Stem cells are too large to cross the blood-brain barrier
• Sugar increases the permeability of your blood-brain barrier
• NAD injections are more bang-for-buck than stem cell therapy
• HGH has a time and place, but can actually increase aging due to excess anabolism

You can’t do everything alone! Go to ziprecruiter.com/tai for a smarter way to hire!

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“Nothing is going to change quickly until you have someone walk you through it.” - Tai Lopez

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We think we can do everything ourselves.

But the reality is that even if we can, it is almost always not the most efficient road to success. Whether it’s building a business or learning a new skill, shouldering the entirety of what’s in front of you will present more obstacles than had you sought out a guide or mentor.

That’s why on today’s episode of The Tai Lopez Show, we are discussing the power of mentorship. When we put ourselves in the company of successful people, our brains turn on their natural learning mechanism: osmosis. We pick up their habits, start thinking how they think, and learn how to navigate problems as swiftfully as they do. Listen to today’s episode to learn how to find these mentors and absorb their knowledge, so you can reach the heights they find themselves on!

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“People lie but numbers don’t. I meet people that say, ‘Tai, I’m super skilled at making money.’ I respond, ‘Okay, show me the money.’” - Tai Lopez

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Points to Keep In Mind

• Instead of blaming external things, take matter into your own hands
• The average person scrolling the Internet is going fast
• Show human faces on your marketing material
• Use the K.I.S.S. (Keep It Simple & Stupid) mentality when marketing
• Don’t use generic photography in your marketing materials
• Use headlines that clearly state the problem you’re solving
• Pick a website URL that is easy-to-understand
• Articulate the emotional benefits, not the features
• Understand that your educational system/upbringing has not equipped you
• Find mentors, guides, and people to shadow in the industries you want to be in
• For personal brands, don’t use underscores in your Instagram name
• Resist the tendency to jump projects as an entrepreneur
• Understand that there is a finite amount of money in the world
• People lie but numbers don’t
• Present yourself as the hardest worker when applying to jobs

“Machiavellianism is when people pursue in an interpersonally exploitative strategy.” - Dr. David Buss

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We are all flawed.

But instead of trying to fix our own issues, we point the flaws in other people. This is an inescapable part of the human condition; it’s easier to look outwards than it is to look inwards.

On today’s episode of The Tai Lopez Show, we are joined by world-renowned evolutionary psychologist, Dr. David Buss, to discuss how to fix ourselves. Professor Buss is the author of The New Science of the Mind, and currently teaches at the University of Texas at Austin. He has previously taught at Harvard and the University of Michigan, and today he explains the mechanics behind human psychology.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“We evolved in small groups, and all groups have status hierarchies. From an evolutionary perspective, reproductively relevant resources always accrue to those with the highest status.” - Dr. David Buss

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Points to Keep In Mind

• Host networking events at your house once a month and invite people you want to connect with
• Bullying is a massive predictor for psychological problems
• Machiavellianism is a trait in people who pursue in an interpersonally exploitative strategy
• • This can be masked in charisma
• Narcissism is a sense of entitlement and skewed value of others vs. value of themselves (welfare-tradeoff ratio)
• Agreeableness is flexibility, patience, gentleness, and forgiveness
• Conscientiousness is diligence, prudence, organization, and perfection
• High psychopathy scores are void of empathy and impermeable to learning how to improve
• Entrepreneurs score the worst on dark triad tests
• Narcissism is tied to creativity and intelligence
• Biggest red flags in long-term mate: high neuroticism or low agreeableness
• High psychopathy scores are incapable of being fixed

Resources

• Read The H Factor of Personality to learn how to categorize people
• Use Dark Triad Personality Test to find out how people score on machiavellianism, narcissism, and psychopathy
• • Narcissism Personality Test to find out which how you score on: authority, self-sufficiency, superiority, exhibitionism, exploitativeness, vanity, entitlement
• Read the 25 Cognitive Biases to learn what elements of human psychology to integrate into your ads

“The easiest money-maker and best service to offer is paid ad management (PPC).” - Neil Patel

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Posting engaging content to social media comes easy to the digital native.

But many business owners today don’t know how to use the platforms. That void is the opportunity for the tech-savvy generation. We can package our photography and tweet skills into a social media marketing agency and provide value to those who need our help.

On today’s episode of The Tai Lopez Show, we are joined by Neil Patel. Neil is a New York Times Bestselling Author, and Entrepreneur magazine named him a Top 10 Marketer. In this discussion, he covers all things related to social media: how to cold-email a CEO, what websites to use when trying to lock in high-paying clients, how much to charge your clients when first starting out. To be successful in business today, you need to know online marketing inside and out, and that’s what we’re teaching you on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Email the investors. They’re the guys who write the check. They’re the guys that say hire this guy.” - Neil Patel

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Points to Keep In Mind

• Recently-funded startups get pressure from investors to spend money to make the next Uber. Use Crunchbase news to find which ones just received their money
• Most business owners don’t know how to use social media.
• Solicit business by explaining your value in a video
• • Point out that you can do the job for cheaper than what the job posting offers
• Craigslist over Indeed.com if you’re just beginning to seek out clients online
• • Those businesses are smaller and more willing to take you on
• When pitching your services via email - email both the CEO and the investors with where you think the company is messing up and how you can fix it
• The easiest money-maker and best service to offer is paid ad management (PPC)
• Google AdWords, Facebook Support Center, and YouTube is the new ad-school
• Start with small adjustments, like slightly improving the banner image on a Facebook page
• Charge a flat fee plus a percentage of spend

Listen to American Innovations on iTunes and learn/listen on the American Innovations website here.

iTunes link: https://itunes.apple.com/us/podcast/american-innovations/id1370092284?mt=2

American Innovations: https://wondery.com/shows/american-innovations/

Search “American Innovations” on Apple Podcasts or wherever you listen to podcasts.

American Innovations is hosted by bestselling author Steven Johnson, who The Wall Street Journal called “one of the most persuasive advocates for the role of collaboration in innovation.” This podcast is brought to you by Wondery, the network behind Business Wars, Tides of History, and Dirty John.

Get unlimited access to 20,000+ free and premium classes at skillshare.com/tai

“How do you figure out what career to choose? You have to think of yourself as a detective and look for clues.” - Tai Lopez

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Your 6-pack doesn’t matter if your bank account stresses you out.

And it doesn’t matter how much money you have if your friends aren’t supportive of you. The juggling act of life is not easy, but if we don’t rise to the challenge of it, then we will end up with lopsided strengths and crippling weaknesses.

On today’s episode of The Tai Lopez Show, we are discussing the 12 foundations to health, wealth, love, and happiness. To live the good life, you must conquer each of these four domains at the same time. How you do this is by deliberately and methodically placing energy into finding your strengths in each. By examining your mind map or conducting The Saturday Test, you will find your passions and move forward in the right direction. Tune into today’s episode to apply these learnings to your life plan.

You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“At the end of the day, what does it matter if you have a 6-pack if your bank account stresses you out?” - Tai Lopez

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The more you LEARN, the more you EARN. Go to skillshare.com/tai to get 2 months for $0.99!

Points to Keep In Mind

• Studies show 80% of people don’t like their career
• It is very possible entrepreneurs start businesses they don’t like
• Think of yourself as a detective looking for clues when figuring out a career
• Use The Saturday Night Test to understand your true interests
• • What do you talk about on a Saturday night, when no work is needed to be done?
• If you have to take a vacation from your job, you should never come back
• Read Flow by Mihaly Csikszentmihalyi to achieve optimal performance
• Set up your business to be on the Internet, so you can achieve automatic income
• The scientist Helen Fisher says that our mind map is formed between the ages 14-18
• • This determines our interests and passion; what we should choose as a career
• Take a psychometric test to figure out what you should do for a living
• Do not underestimate the power of what you grew up around

Want to learn a new skill? Get 2 months of Skillshare for just $0.99! Sign up at skillshare.com/tai!

Download the highest-rated podcast app Castbox for FREE here!

The Tai Lopez Show is produced and managed by Kast Media. Learn more at KastMedia.com

Problems hiring? Go to ziprecruiter.com/tai for a smarter way to hire for FREE!

“Biology works by trial & error, and then it keeps the best. If you apply that to business, it’s a very powerful heuristic.” - Tai Lopez

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In evolution, the environment selects which genes to push forward.

And in business, the market determines which ideas are successful. Both biology and entrepreneurship rely on something external to tell them what to do. Thus, we can learn how to build a business from examining the principles of biology.

On today’s episode of The Tai Lopez Show, we are discussing why trial and error is the most effective approach to building something great. While developing your product or service inside a locked room might seem like the right thing to do, you must let the environment influence the design. If you don’t, you run the risk of building an idea that people won’t want. So tune in to today’s episode to learn why your $1-million idea only comes from listening to your environment!

You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“People learn the most by osmosis. Just being around other people. There should be more internships, apprenticeships, and shadowing.” - Tai Lopez

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Learn about a smarter way to hire for FREE at ziprecruiter.com/tai!

Points to Keep In Mind

• Shadow mentors in careers or industries that you’re interested in
• Get out of the city at least once/month
• • Go back to your roots and be amongst nature, animals, and serenity
• Writing down 3 things you’re thankful for every night has the same effectiveness as anti-depressant medication
• Understand that you get what you pay for in life
• Carbohydrates are produced through photosynthesis in plants, grains, etc.
• Protein costs significantly more than carbs to produce
• They can now genetically engineer foods to have amino acids people are deficient in
• Apply biology’s trial & error system to your business
• Your body has built-in defense mechanisms to prevent disease

You can’t do everything alone! Go to ziprecruiter.com/tai for a smarter way to hire!

Download the highest-rated podcast app Castbox for FREE here!

The Tai Lopez Show is produced and managed by Kast Media. Learn more at KastMedia.com

“Go shadow people. A dentist, a doctor, a business person. Go shadow for a day or two and see if you like it before you shell out $47,000 per year.” - Tai Lopez

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Nobody is skeptical of traditional academic institutions.

Yet everyone has an opinion about self-education. The total student loan debt in the United States is now $1.3 trillion, but the attention gets put on the $500 online course that teaches relevant skills like social media marketing or real estate principles.

That’s why on today’s episode of The Tai Lopez Show, we are responding to a comment from Reddit on the validity of self-education. This post accuses those who sell self-education as being scam artists, and by picking apart this argument, we are able to see the value in self-education compared to its alternatives. For a substantially smaller portion of the academic institution’s price, one can receive better and more applicable education. Tune in to today’s episode to learn the value and relevance of what you’re learning on The Tai Lopez Show!

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Don’t root against the underdog. The system is what fights progress.” - Tai Lopez

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Points to Keep In Mind

• It’s important to clarify the things people have mixed-up ideas about
• Compare self-education to traditional academic institutions to put the money in perspective
• Uber cut out the middleman to create a decentralized business
• Shadow people working in the professions you’re interested in before committing your own money to studying them
• On average, becoming a millionaire takes 12-20 years
• Understand that nothing is free in this world
• Be prepared for the upsell academic institutions will try for at the end of your undergraduate degree

“The best marketing is to demonstrate. I don’t tell you why you should listen to me. I show you.” - Tai Lopez

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If everybody knew how to do e-commerce, this opportunity wouldn’t exist.

But instead people choose skepticism over knowledge. They hear the words “dropshipping” and “e-commerce” and immediately think “That’s a scam!” Why they do this is for their own personal problems, but the reality of making money online is that it’s the great frontier of 21st century business. For under $100 today, you can start a business that can net you millions in under a year.

On today’s episode of The Tai Lopez Show, we are discussing how to make money online. There are many steps involved: selecting a domain name, purchasing a URL, driving traffic to your site or product through social media advertising. Executing each of these steps is the key to launching a successful business on the Internet. Tune in to today’s discussion to learn how and generate a revenue stream that puts you one step closer to financial freedom!

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“It used to cost at least $100,000 to $200,000 to get into business. Today, you can literally start a business for under $100.” - Tai Lopez

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Points to Keep In Mind

• Think about business ideas from an angle of what you use in the house
• You want to launch businesses that have competition
• • Example: McDonald’s only has 10% of the fast-food market
• Choose a simple, memorable domain name
• Use GoDaddy or Namecheap when purchasing a domain name
• Look through AliExpress when finding a source for your product
• • AliExpress will do the shipping for you when someone orders your product
• Use Shopify or ClickFunnels to build an online store on your domain
• Today, you can literally start a business for under $100
• When Jeff Bezos started Amazon in 1994, the website cost $100,000
• Use Facebook ads to target specific demographics of people online
• The best marketing is demonstration; show, don’t tell
• To become rich, you must become a master of common sense
• Understand that huge brands can disappear (ex: Myspace and American Apparel)
• There’s no change without a change in routine
• Don’t blame external resources
• There are 3 reasons people are broke: procrastination, fear, and overanalysis

“Most people today drive traffic using Facebook Ads or Instagram. Especially if you have a visual product that looks interesting.” - Dr. Alex Mehr

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Learn powerful skills for FREE here with MentorBox!

Creating a website isn’t enough.

While you listened to the advice that you need an online presence, you haven’t fully captured the message. A website without traffic is like a store without people. But the difference between having a website and owning a store is that you can manually bring in traffic by harnessing the power of online advertising platforms.

On today’s episode of The Tai Lopez Show, we are joined by Dr. Alex Mehr. He is the CEO of MentorBox, an online book subscription service. In the past, he has run online businesses that have done over $1 billion in revenue, like the online dating website Zoosk. Today, we hear his insights on what it takes to launch a successful online business. Tune in to hear his expertise and take your business to new heights!

Learn new skills insanely fast for FREE with MentorBox here!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“There’s no change without a change in routine. The only way you hit goals is by changing your ways.” - Tai Lopez

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Points to Keep In Mind

• Try to start businesses in industries with pre existing competition over completely unknown markets
• Try not to ask your friends how much money their companies are making
• You can use 3 word domains for your business URL
• Research your domain name to make sure you’re not infringing on copyright
• U.S college debt is currently anywhere from $1.3 billion to $2 billion
• Use Shopify over ClickFunnels for design purposes
• Use apps like Recurly, Bold, or Recharge to turn your online business into a subscription model
• The average person makes a 3% raise every year
• Create non overlapping ad sets to make sure you’re hitting all demographics
• Think of Facebook Ads in terms of pizza: campaigns, ad sets, and targeting
• Consider the pricing structure that labels the product as free but charges for shipping
• Use Aliexpress to dropship products from overseas
• Integrate video into your website for better storytelling
• Understand that people don’t want to stand out; they want to be part of a group

Learn new skills insanely fast with MentorBox here!

“There’s 4 different levers you can pull to make money online: website design, creative quality, targeting, and advanced Facebook Ads settings.” - Tai Lopez

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If you give a man a fish, he’ll eat for a day.

If you teach a man a fish, he’ll eat for the rest of his life. We’ve all heard this expression, but have we ever thought how it applies to ourselves? For those of us with entrepreneurial dreams, your level of education might be what’s stopping you from launching that business idea or taking a pre existing business to the next level.

That’s why on today’s episode of The Tai Lopez Show, we are discussing how to go from rags to riches by improving the marketing materials on your website. From the website design to the creative quality of your ads, there are many different avenues for you to monetize on the Internet. In this discussion, we dissect each of these and how targeting all of them will help take your business, whether a full-time job or dropshipping side hustle, to the next level!

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Nothing will make your website look less professional than misspellings.” - Tai Lopez

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Points to Keep In Mind

• Read The Millionaire Next Door to learn how to become a millionaire
• On average it takes 12-20 years to become a millionaire in the United States
• Use the K.I.S.S. (Keep It Simple & Stupid) mentality when marketing
• Don’t use generic photography in your marketing materials
• Use headlines that clearly state the problem you’re solving
• Articulate the emotional benefits, not the features
• Understand that your educational system/upbringing has not equipped you
• Find mentors, guides, and people to shadow in the industries you want to be in
• • Every success story has mentors: Dr. Dre, Albert Einstein, Mark Zuckerberg, etc.
• Contrary to popular belief, the social media agency is not saturated
• When starting a social media marketing agency, evaluate the business’ marketing materials
• Don’t blame external factors for your lack of success
• Use .com over .net/.co when choosing a domain name
• Show comparison charts that visualize why your product is better than the competitors
• If your product isn’t selling, take it off your website (opportunity cost)
• Look to Apple’s website design for inspiration
• There are 4 different levers you can pull to make money online: website design, creative quality, targeting, and advanced Facebook Ads settings
• It’s better to follow your visitors than force them into something
• Tell specific stories that clearly articulate the value proposition
• Use the full names on the testimonials of your product/service

“If you get too far behind financially in your life, it’s almost impossible to catch up.” - Tai Lopez

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You can either be right or rich.

So if you’re not rich, then you’re most likely holding onto your opinions too strongly. You’re doing this because you’re afraid of being proved wrong. Well, in educating yourself by listening to others, you learn that you are wrong. And the moment when you accept this is the start to a life of wealth.

On today’s episode of The Tai Lopez Show, we are discussing how to go from rags to riches through self-education. When you pursue profit, the first step is making sure you have your head on straight. What industry are you tackling? What specific niche are you going to carve out? What are you going to do different than the competitors? Tune in today to learn how to approach the path to financial freedom!

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The best investment in life is education.” - Tai Lopez

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Points to Keep In Mind

• Studies show when you write something down, you absorb it 50% better
• The definition of insanity is doing the same thing over and over again, but expecting different results
• The average American saves 2% every year
• Have an interruption pattern that sends you up, not down
• • Most people need massive pain to have interruption
• Use visualization techniques to see what you want to do before doing it
• Attach strong emotion to your goals
• Real estate is the industry that has made the most millionaires  
• Use the P.A.S.E. System (Practical, Action, Social, Emotional) to read people’s personality types and adapt accordingly
• • Practical - slow, accountant-types, think before they speak
  • Action - speak aggressively, say what you want, not easily offended
  • Social - those who believe social chit chat is most important
  • Emotional - introverted, not very talkative to strangers
• Invest in avenues of education that will pay itself off
• Don’t use generic terms; people need specificity
• Integrate reviews into your website design
• Don’t use stock photography on your marketing materials
• Tell stories on your website and any other marketing messaging

“It’s good to convey your authority, but it has to be authority that translates to how you can help the customer.” - Tai Lopez

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Marketing is storytelling.

And the core of storytelling is simplicity. Take Apple for example. If you visit their website, you will find they are driving you to one product. If you visit an Apple store, the directions are simple: browse. At each customer touchpoint of their business, they are delivering a simple message for you to understand and absorb.

On today’s episode of The Tai Lopez Show, we are discussing the ins and outs of the storytelling required to effectively market. From how to design your website to what content you should be posting to your personal social media pages, this discussion has answers to all marketing questions. Tune in to apply these insights, so you can ensure a long and healthy career as a marketer!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Go into business in something where a large group of people wake up and say, “You know what’s the problem in my life? This.” - Tai Lopez

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Points to Keep In Mind

• Scientific studies use babies to remove societal influence/bias from the experiment
• Don’t use stock photography in your marketing materials
• Look at the Kardashians for influence on story and relatability
• People lie, but numbers don’t
• Use case studies on your website (ex: weight loss before/after photos)
• Answer the Who/What/Where/When/Why of your business on your website
• Implement urgency into your product messaging
• Analyze minutes watched instead of views when interpreting your video content
• Confucius said: “The man who chases two rabbits catches none.”
• Follow Jay Samit to learn about internet disruption
• Position the messaging to answer why the customer should care

“To get to the top floor, you go up stairs step-by-step. If you try to jump too many steps ahead, you fall and break your neck. Don’t rush your business growth.” - Tai Lopez

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Being an entrepreneur has its pros and cons.

The same bone that causes you to become an entrepreneur is the thing that will trip you up. You see things in a different way and it bothers you. When you react too passionately to your vision for a better solution, you will try to build your business too quickly and burn it to the ground.

On today’s episode of The Tai Lopez Show, we are discussing the 3 biggest mistakes entrepreneurs make and what they can do instead. It is important to constantly manage your ambition and passion with realistic expectations. Shooting for the stars and missing doesn’t leave you on the clouds; it has you crashing back onto planet earth. Tune in to apply these insights, so you can ensure a long and healthy career as an entrepreneur!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Few people are successful without a business partner. One should be behind-the-scenes, and the other should be in the limelight.” - Tai Lopez

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Points to Keep In Mind

• Treat growing your business like climbing stairs
• • If you try to make your first business a success right away, you will fail
  • Grow your business in stages correctly
• Don’t believe in: if you shoot for the stars then you’ll hit the moon
• • You will probably just crash
• Read Working Together by Michael Eisner to understand business partner dynamics
• Business partners should split introvert/extrovert duties
• Become a learning machine and you will cut the learning curve by 10 years
• Learn from other people’s mistakes: books, seminars, conferences, etc.
• • Don’t be the entrepreneur who only learns from his/her mistakes

“Checking your credit for your own personal use does not hurt your credit. This is a myth that gets passed around because people don’t understand credit.” - Stephen Liao

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Credit is a highly misunderstood space.

We believe myths like checking our credit score hurts the number. We mistakenly think that there’s a limit to how many credit cards we can take out. When we clear up the confusion, we can see the potential and opportunity this space provides.

That’s why on today’s episode of The Tai Lopez Show, we have brought on Stephen Liao to teach us how to sift through the world of credit cards. Stephen dropped out of Stanford to figure out the credit card game just a year ago, and today he has a credit-limit that exceeds $3 million spread across 220 different credit cards. If he’s not flying first-class, he’s on a private jet. And if he’s not staying at the Waldorf Astoria, he’s at the Ritz-Carlton. Tune in today to learn his secrets on building a good credit score and scoring free perks!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Only spend what you have. If you only spend what you have, you never go into debt.” - Stephen Liao

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Points to Keep In Mind

• Use Credit Karma to check credit
• Try to keep your credit card utilization under 9%
• Only spend what you have
• • If you only spend what you have, you never go into debt
• Hard inquiries hurt your credit score and soft inquiries don’t
• If you need to file a dispute, do it at CFPB.gov
• • They have to respond to you within 14 days
  • They will remove hard inquiries 9 out of 10 times
• Age of credit history factors in: oldest account and average age
• • You can’t help your age of credit history
  • Try to have an age of credit history over 9 years
• Try to have at least 21 lines of credit being reported
• Checking your credit for your own personal use does not hurt your credit
• Correlation does not imply causation when opening new credit cards
• Combine hard inquiries by applying for multiple credit cards from a bank on the same day
• Humanize yourself when talking on the phone with the banks
• • This helps the teller see you as a person, not just a number
• There is no direct way to remove hard inquiries

“Knowledge isn’t power. It’s applied knowledge. Wealthy people know the theory and the applied.” - Tai Lopez

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Plateaus are part of the process.

If your business is stagnant, it’s not your fault. But not doing anything about it, that is something you can blame yourself for. Provoking growth inside your business or personal brand requires creativity. And at the core of creativity, is a deeper well of knowledge to draw from.

That’s why on today’s episode of The Tai Lopez Show, we are taking a moment to recap some of this week’s highlights. From understanding the college decision with Patrick Bet-David to learning how to break your customer’s false beliefs, the unprecedented level of knowledge-dropping today will have you thinking twice before your next business move. Tune to harness your personal and professional power and take it to the next level.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Our job as marketers is to break people’s false beliefs. How you do this is by telling personal stories of when you had that same false belief be broken.” - Russell Brunson

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Points to Keep In Mind

• Attack people’s false beliefs when marketing products
• There are very few things you get worse at the more you do them
• To be able to sell to the masses, you have to understand people’s false beliefs
• The three false beliefs people have are about:
• • 1) their need for the product
  • 2) their internal ability to use the product
  • 3) how external factors will influence their use of the product
• Tell stories of you shattering those same false beliefs
• Seeing others’ struggles exposes the illusion of your own suffering
• Recreation is overrated
• Try to embed ‘edutainment’ inside your content
• There is a component of education and another of entertainment
• There is a lot of money inside content that is both funny and educational
• Knowledge is useless unless you learn how to apply it
• Treat your approach to becoming wealthy as engineering an airplane
• Reprogram your mindset to be more efficient
• Bill Gates says he will always choose the lazy person to do the job because that person knows how to do it the quicker way
• Reprogram your mindset to be more efficient
• Don’t go to a 4-year college; instead, take the classes that apply to your career
• Studies show people learn 30% better online than in-person
• The more you learn, the more you earn
• Watch Milton Friedman and Phil Donahue interviews to learn fundamentals of capitalism
• Get specific on your target audience

“What separates people on the path from zero to a million are the people who use better tools. Sharpen your axe.” - Tai Lopez

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It’s easy to feel productive.

If you find tasks and do them, you will finish your days with that feeling of accomplishment. But sometimes we have to ask ourselves: “Is this really what I want to be doing?” Stepping out like this is the application of knowledge, where you put your understanding of how the world works against what you’re doing in your day-to-day to help it.

On today’s episode of The Tai Lopez Show, we are discussing the value how to apply your knowledge. If we think about our brain as axes that chip away at life, we must recognize when ours is becoming dull from the daily grind. Today’s insights will help you reach the conclusion that gathering knowledge is equally (if not more!) important as applying that knowledge in your day-to-day.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Knowledge isn’t power. It’s applied knowledge. Wealthy people know the theory and the applied.” - Tai Lopez

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Points to Keep In Mind

• Shy extroverts are very different than introverts but have similar first impressions
• Read Personality By Daniel Nettle to learn how to read people using the Big 5
• Knowledge is useless unless you learn how to apply it
• Treat your approach to becoming wealthy as engineering an airplane
• Reprogram your mindset to be more efficient
• Bill Gates says he will always choose the lazy person to do the job because that person knows how to do it the quicker way
• Reprogram your mindset to be more efficient
• Spend hours sharpening your brain, and then you will go out and execute
• Don’t be a slave to productivity, and think about how to spend your time instead of just working all the time
• It’s harder to stay in shape for ten years than it is to make money for ten years

“Our job as marketers is to break people’s false beliefs. How you do this is by telling personal stories of when you had that same false belief be broken.” - Russell Brunson

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People aren’t buying your product because they believe a story.

The story is something they’re telling themselves. It’s a list of reasons why they don’t need, can’t use, or won’t value your product/service. How you break this story is by getting them to hear a story about someone with those same false beliefs be broken.

On today’s episode of The Tai Lopez Show, we are joined by Russell Brunson, owner of ClickFunnels.com, a website-builder that has sales funnels cooked into it. How Russell built this 9-digit SaaS company is by attacking people’s false beliefs. Today, we learn how to embed this consumer psychology into our marketing materials. Tune in to take these insights into your business or personal brand!

And you can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The reality is when you first start something you’re gonna suck. But if you keep doing it, the less and less you’re gonna suck and eventually you’ll be good.” - Russell Brunson

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Points to Keep In Mind

• Put $10 in Facebook ads behind videos of you endorsing your product - those who don’t make content lose
• Attack people’s false beliefs when marketing products
• There are very few things you get worse at the more you do them
• To be able to sell to the masses, you have to understand people’s false beliefs
• The three false beliefs people have are about:
• • 1) their need for the product
  • 2) their internal ability to use the product
  • 3) how external factors will influence their use of the product
• Tell stories of you shattering those same false beliefs

“The name isn’t important. What is important is the story behind the name.”- Patrick Bet-David

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You can rely on your own experience to learn.

And you can also learn from others. Those who only pursue the former strategy live a brutal life of challenges that could have been prevented had they opened their ears to the others’ stories. Which brings us to the second, learning from others.

On today’s episode of The Tai Lopez Show, we are learning from Patrick Bet-David, who has succeeded with both his personal and business brands. A child-refugee from Iran, Bet-David ultimately landed in America where he founded his insurance company, PHP Agency, which now employs over 6,000 people. And in more recent years, with the rise of the Internet and social media, Bet-David knew he had to launch his personal brand, Valuetainment, which has 400,000+ subscribers on YouTube.

And don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“I think shadowing is a very useful tool. Learn from others, see what they’re doing right, what they’re doing wrong, and where you can do better.” - Patrick Bet-David

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Points to Keep In Mind

• Shadowing people is the most important lesson in business
• Hire people with fire and ambition
• • Personality is secondary
• Brand yourselves and the company brand
• There needs to be a story behind your company name
• When making content, try to be both educational and entertaining
• Don’t go to a 4-year college; instead, take the classes that apply to your career
• Studies show people learn 30% better online than in-person
• The more you learn, the more you earn
• Watch Milton Friedman and Phil Donahue interviews to learn fundamentals of capitalism
• Get specific on your target audience

“If you can make something that’s genuinely educational and funny simultaneously, there’s serious money in that.” - Tai Lopez

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People get too fixated on genre.

They think their personal brand needs to convey a specific tone all the time. Funny, thought-provoking, artistic, whatever the obsession is doesn’t make sense; genre is a categorization structure created by the gatekeepers. But today, with the Internet having torched those gates and made the Wild West of content, there is no such thing as genre. You can create whatever you want.

That’s why on today’s episode of The Tai Lopez Show, we are discussing a new genre called edutainment. By combining elements of education and entertainment, you are able to blur the lines between the two. This has your audience seeing content they never thought existed. Tune in to learn the process and implement this tone into your marketing materials!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If you download enough books, you will become a money-making machine.” - Tai Lopez

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Points to Keep In Mind

• Try to embed ‘edutainment’ inside your content
• There is a component of education and another of entertainment
• There is a lot of money inside content that is both funny and educational
• Our education system is flawed because we are taught subjects we do not need
• Recreation is overrated compared to making money
• Viral videos need to start with entertaining and bleed into educational
• Look at books as someone (the author) giving you all his/her wisdom for $10
• YouTube clicks cost much more nowadays
• Try to work smart, not hard
• Try to sense what the next big trend is and get there before the masses

“Correct a fool, and they will hate you. Correct a wise person, and they will love you.” - Tai Lopez

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We can’t work harder if the system is broken.

Well, we actually can and many of us do, but that’s exactly the problem. Putting more energy into a leaky infrastructure is the wrong allocation of resources. We should constantly be evaluating and tinkering our workflow, as we learn more about ourselves and what our strengths and weaknesses are.

On today’s episode of The Tai Lopez Show, we are discussing what’s at the heart of productivity. Diligence, conscientiousness, organization, prudence; these are the core tenants of a reliable and dedicated worker. Tune in today to learn how to apply these fundamental principles to your daily practice and take your professional hustle to the next level!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“When people tell you the truth, it stings for a second. And then it goes away.” - Tai Lopez

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Points to Keep In Mind

• Working hard has a different definition for everyone
• It’s not your fault, it’s the system’s fault for not teaching what a day’s work is
• Be aware of when writing a to-do list is a step backwards
• Germans instill a sense of discipline in their people: if you have something to do, just start it and you’ll be halfway there
• Use your common sense: how do you make the situation better than it was before?
• K.I.S.S. - Keep It Simple Stupid
• Conscientiousness is diligence, prudence, organization, and perfection
• • This is the number one predictor of success in business
• One bad apple spoils the whole bunch
• Prudence translates to decision-making
• Agreeableness is flexibility, patience, gentleness, and forgiveness
• • This is not that correlated with success
• Diligence translates to hard work; when something is challenging, you invite the challenge instead of shying away
• There’s 3 types of people: those who make things happen, those who watch things happen, and those who wonder what happened