“Most people build self esteem around being right, good, or something else. Instead, build your self esteem around being the fastest, best learner” - Tom Bilyeu

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Today we’re talking with the founder of Quest Bars about how he was able to build a health bar empire. Quest Bars sell 1.5 million bars per day, and today he is giving us a behind the scenes view of what it takes to do something on that scale, and just importantly, what it feels like to achieve the much success.

Tom places a tremendous amount of emphasis on where your self esteem comes from. If your self esteems comes from being right, you will feel too threatened to admit when you’re wrong, and learn from it. But if your self esteem instead comes from the idea that you are an incredible learner, the best learner in any room, you will be willing to admit when you’re wrong.

Just like he says, your behavior is driven by your identity. So the process of defining to yourself what your own identity is, will change your behavior, and in fact is one of the most powerful ways to change your behavior to be what you want it to be.

Learn how to achieve incredible success in whatever you plan to do in life, on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“When your marketing, there has to be a subconscious thing that vibes with what your customer thinks about themselves” - Tai Lopez

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Points to Keep In Mind

• What you build your self esteem around matters
• Most people build self esteem around being right, good, or something else. Instead, build your self esteem around being the fastest, best learner
• Being a constant learner is the only way that you are going to achieve great things
• Make your goal the adventure, rather than being right
• Influencers are a powerful way to launch
• Business partners are like a marriage: You need to really, really know the person before you agree to anything
• When you do a really good influencer campaign, people will start going into stores, expecting them to be sold there, and asking about it, which will pressure the stores to stock your product
• Say no to stores who want to carry your product, keep building online, evangelize your customers until they love you, and then in a year or so you can negotiate a deal that’s much better for you
• What you chase moves away from you, and what you deny moves closer. So attract what you want, but don’t too much of a chaser
• You have to play the long game
• When your marketing, there has to be a subconscious thing that vibes with what your customer thinks about themselves
• You should believe that you can learn to do literally anything
• Behavior is driven by identity
• Make your identity what you want it to be, and your behavior must follow
• Use mentors instead of constantly trying to reinvent the wheel

“Machiavellianism is when people pursue in an interpersonally exploitative strategy.” - Dr. David Buss

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We are all flawed.

But instead of trying to fix our own issues, we point the flaws in other people. This is an inescapable part of the human condition; it’s easier to look outwards than it is to look inwards.

On today’s episode of The Tai Lopez Show, we are joined by world-renowned evolutionary psychologist, Dr. David Buss, to discuss how to fix ourselves. Professor Buss is the author of The New Science of the Mind, and currently teaches at the University of Texas at Austin. He has previously taught at Harvard and the University of Michigan, and today he explains the mechanics behind human psychology.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“We evolved in small groups, and all groups have status hierarchies. From an evolutionary perspective, reproductively relevant resources always accrue to those with the highest status.” - Dr. David Buss

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Points to Keep In Mind

• Host networking events at your house once a month and invite people you want to connect with
• Bullying is a massive predictor for psychological problems
• Machiavellianism is a trait in people who pursue in an interpersonally exploitative strategy
• • This can be masked in charisma
• Narcissism is a sense of entitlement and skewed value of others vs. value of themselves (welfare-tradeoff ratio)
• Agreeableness is flexibility, patience, gentleness, and forgiveness
• Conscientiousness is diligence, prudence, organization, and perfection
• High psychopathy scores are void of empathy and impermeable to learning how to improve
• Entrepreneurs score the worst on dark triad tests
• Narcissism is tied to creativity and intelligence
• Biggest red flags in long-term mate: high neuroticism or low agreeableness
• High psychopathy scores are incapable of being fixed

Resources

• Read The H Factor of Personality to learn how to categorize people
• Use Dark Triad Personality Test to find out how people score on machiavellianism, narcissism, and psychopathy
• • Narcissism Personality Test to find out which how you score on: authority, self-sufficiency, superiority, exhibitionism, exploitativeness, vanity, entitlement
• Read the 25 Cognitive Biases to learn what elements of human psychology to integrate into your ads