The Tai Lopez Show

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“It’s good to convey your authority, but it has to be authority that translates to how you can help the customer.” - Tai Lopez

(click to tweet)

Marketing is storytelling. 

And the core of storytelling is simplicity. Take Apple for example. If you visit their website, you will find they are driving you to one product. If you visit an Apple store, the directions are simple: browse. At each customer touchpoint of their business, they are delivering a simple message for you to understand and absorb. 

On today’s episode of The Tai Lopez Show, we are discussing the ins and outs of the storytelling required to effectively market. From how to design your website to what content you should be posting to your personal social media pages, this discussion has answers to all marketing questions. Tune in to apply these insights, so you can ensure a long and healthy career as a marketer!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Go into business in something where a large group of people wake up and say, “You know what’s the problem in my life? This.” - Tai Lopez

(click to tweet)


Points to Keep In Mind

  • Scientific studies use babies to remove societal influence/bias from the experiment
  • Don’t use stock photography in your marketing materials
  • Look at the Kardashians for influence on story and relatability
  • People lie, but numbers don’t 
  • Use case studies on your website (ex: weight loss before/after photos)
  • Answer the Who/What/Where/When/Why of your business on your website
  • Implement urgency into your product messaging
  • Analyze minutes watched instead of views when interpreting your video content
  • Confucius said: “The man who chases two rabbits catches none.” 
  • Follow Jay Samit to learn about internet disruption
  • Position the messaging to answer why the customer should care

Direct download: TLS_7-3-19.mp3
Category:general -- posted at: 11:29am PDT