“I’ve never met two people who are alike—and I’m an identical twin.” - Helen Fisher

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It’s no secret that humans are motivated by sex.

But just how deep does this drive go? When we examine our behavioral similarities and differences with other groups: our ancestors, other modern-day societies, and animal species—we can start to distill the mechanics of what actually lies beneath our sex drive.

That’s why on today’s episode of The Tai Lopez Show, we are joined by Helen Fisher to discuss the ultimate question: is sex everything? Helen Fisher, PhD has conducted extensive research and written six books on the evolution and future of human sex, love, marriage, gender differences in the brain and how your personality style shapes who you are and who you love. She is currently using her knowledge of brain chemistry to discuss the neuroscience of business leadership and innovation.

You can read her latest book Anatomy of Love here

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“We’ve traded security in for autonomy and adventure.” - Helen Fisher

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Points to Keep In Mind

• Studies show that 86% of Americans will marry by middle-age, we’re just doing it later
• The 4-year itch can be explained by how long it takes to raise a child past infancy
• Humans have a tremendous drive to pair-bond and be adulterous
• We are motivated by the 4 M’s: money, mating, movement/freedom, mastery/status
• Our cerebral cortex is where we do our thinking
• Approximately 8,000 of the 9,000 species of birds form pair-bonds
• The Amish are highly agreeable people who are willing to conform to a group
• The brain is built for 5-9 choices; after that, you begin to not choose any
• Perceiving is dopamine-related and judging is serotonin-related

• Jealousy fuels tribalism
• Success requires believing in an individual capacity to succeed
• According to the Brookings Institute: in the United States, there are 3 things to ensure you’re not poor: don’t have kids before you’re married, graduate high school, and get a job
• The position of President has too much power
• Be aware of how media warps messaging 
• Nothing besides military is solved by a federal government
• Studies show that quality of education is more determined by factors like how the family treats education than any sort of government system
• The problem is people looking to the federal government for solutions; localism is the solution
• The single greatest predictor of poverty is being born into single motherhood
• The focus of marriage has moved from the production and raising of kids to “are you in love?”
• The whole reason society has an interest in marriage is to make sure there’s a mom and dad in the home
• When dating, figure out values not common ground 
• Tutorial learning (what our education system employs) only works for 85% of the population
• Albert Einstein, “The thing about smart people is that they seem crazy to stupid people” 
• Don’t force it, take the opportunities that come to you 
• The quality of immigration is largely dependent on the quality of the system you are immigrating to 

• Don’t go for the big guys and instead seek out smaller clients
• If you are looking to launch a physical product, use GoogleTrends to find what holes are in the market and opportunities
• Investing is a long-term game, especially with currency and real estate
• K.I.S.S. - Keep It Simple and Stupid
• Helping investors for free and building authentic relationships is the easiest way to make money
• Scratch their back before you ask them to scratch yours
• “The man who chases two rabbits catches none.” Focus and be very good at one thing 
• Don’t act like a stranger (“Nice to e-meet you!”) in cold-emails to CEO. If he/she forwards internally, the new point-of-contact will assume you two know each other
• An important element in a cold email is to ask for them to forward it: “If you can, please forward this to the person in charge of marketing so that I don’t waste any more time.”
• For writers, use Udemy and Google Trends to find what topics people are interested in 
• Get a superpower and build around that superpower
• Figure out what you do like by figuring out what you don’t like
• If you’re going to invest, think long-term strategies. Things go up like crazy, and they go down like crazy, the way you win is by thinking long

• “Winnow the wheat from the chaf” - find the customers who will pay by setting up payment walls and go after those that make it past them
• Extrovert + introvert make best business partners - read Working Together by Michael Eisner if seeking advice on business partnership
• Best headline: How To [Insert Good Thing] Without [Insert Bad Thing]
• People are motivated by reward and avoidance of pain - hitting both of those is a double psychological bias, called the Lollapalooza Effect
• Put $10 in Facebook ads behind videos of you endorsing your product - those who don’t make content lose 
• Email campaigns will never be replaced
• Good copywriting isn’t just the right words. It’s putting the right things in the right place
• The most powerful word in the English language is “imagine” 
• To be able to sell to the masses, you have to understand people’s false beliefs and shatter them
• The three false beliefs people have are about: 1) their need for the product, 2) their internal ability to use the product, and then 3) how external factors will influence their use of the product