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“Emotional intelligence is knowing how to control your own emotions in sync with also reading how others feel about you.” - Tai Lopez

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Great marketing requires a storytelling finesse.

This is because audiences are smart, and can detect the tricks you might be trying to play. Say your video’s call-to-action is too explicit; a viewer will see that and turn the other way. Or if the product’s need is not rooted in enough emotional weight, the potential customer might not feel incentivized enough to purchase. Whatever the case may be, the cure to this is to tell relatable stories.

A relatable story is an emotional story. From the failure stories to the love stories, if the core of the messaging is rooted in something that the viewer or reader can relate to, the storytelling becomes much easier. No longer are you tiptoeing through the tripwires in the potential customer’s head; he or she is on the same page and will inevitably feel motivated to buy your product.

On today’s episode of The Tai Lopez Show, we are taking a close look at relatability. In a conversation with my brother, we discuss all things related to storytelling, marketing, and interpersonal relations. How can you be more relatable in each of these domains is the question we answer in today’s episode.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Anything you can do to make people see themselves in your story will automatically connect them with you. Next time a police officer pulls you over, make him see himself in the driver’s seat.” - Tai Lopez

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Points to Keep In Mind

• Being real is being relatable
• When trying to get what you want, present your need in a way that people can relate to
• The Kardashians are successful because their family dysfunction, at its core, is relatable
• Love is the most relatable theme in any marketing or storytelling material
• Everyone can relate to being hurt, and the vulnerability that creates
• You have to make the person see yourself in your shoes
• People relate to the failure story; another reason to launch businesses and fail, it will help you relate in the future
• Emotional intelligence is the soft skills, far different than the IQ they teach in school
• If you’re ever losing the crowd, say “I want to tell a story about someone close to me who betrayed me”
• Optimism bias causes a person to believe that they are at a lesser risk of experiencing a negative event compared to others

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“Humans are less happy now. For many reasons, but it’s really because life has become too complex. And what’s complex is the messaging.” - Tai Lopez

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On today’s episode of The Tai Lopez Show, we are discussing the importance of being able to detect lies. From the media feeding you misleading headlines to your best friends saying they “love you,” convoluted messaging is everywhere. Developing a radar to distill the truth from the nonsense can be what takes you to new heights. Tune in right now to make a step in that direction.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You don’t need that many hugs. People are getting too soft in the modern world.” - Tai Lopez

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Points to Keep In Mind

• Deluding bias is the human’s tendency to lie
• Action is the translation of truth
• The definition of love is you go above and beyond
• Stepparents have a 100x higher changer of abusing kids
• Read The Selfish Gene by Richard Dawkins
• You will find the true allies in life once you learn to discern the nonsense from truth
• The longer laws get, the more corruption there is in society
• When you oversimplify problems, you start to blame others when the fault is yourself
• Everyone loved Hitler when he first came to power
• Try to interpret the vibe of those around you over the content/words
• Read Freud’s Civilization and Its Discontents
• What’s causing unhappiness is the complexity of the messaging
• A liar can only see his/her side of the story
• Variability is the sign of truth
• Envy is the only sin that doesn’t feel good in the moment
• Words are always easier than action
• Use Narcissism Personality Test to find out which how you score on: authority, self-sufficiency, superiority, exhibitionism, exploitativeness, vanity, entitlement
• Think of breaking off relationships as breaking bones; it’s better when it’s a clean break

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“If you get too far behind financially in your life, it’s almost impossible to catch up.” - Tai Lopez

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You can either be right or rich.

So if you’re not rich, then you’re most likely holding onto your opinions too strongly. You’re doing this because you’re afraid of being proved wrong. Well, in educating yourself by listening to others, you learn that you are wrong. And the moment when you accept this is the start to a life of wealth.

On today’s episode of The Tai Lopez Show, we are discussing how to go from rags to riches through self-education. When you pursue profit, the first step is making sure you have your head on straight. What industry are you tackling? What specific niche are you going to carve out? What are you going to do different than the competitors? Tune in today to learn how to approach the path to financial freedom!

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The best investment in life is education.” - Tai Lopez

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Points to Keep In Mind

• Studies show when you write something down, you absorb it 50% better
• The definition of insanity is doing the same thing over and over again, but expecting different results
• The average American saves 2% every year
• Have an interruption pattern that sends you up, not down
• • Most people need massive pain to have interruption
• Use visualization techniques to see what you want to do before doing it
• Attach strong emotion to your goals
• Real estate is the industry that has made the most millionaires  
• Use the P.A.S.E. System (Practical, Action, Social, Emotional) to read people’s personality types and adapt accordingly
• • Practical - slow, accountant-types, think before they speak
  • Action - speak aggressively, say what you want, not easily offended
  • Social - those who believe social chit chat is most important
  • Emotional - introverted, not very talkative to strangers
• Invest in avenues of education that will pay itself off
• Don’t use generic terms; people need specificity
• Integrate reviews into your website design
• Don’t use stock photography on your marketing materials
• Tell stories on your website and any other marketing messaging

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“I’m all about having mentors in your life. Successful people who push you and are positive to be around. Because there’s a lot of haters out there.” - Matt Altman

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We all have side hustles.

But are these things we do with our spare time actually making us money or just wasting our time?

On today’s episode of The Tai Lopez Show, we are joined by The Altman Brothers. In 2008, after the market collapsed, they moved out of their multi-million dollar mansion into two-bedroom apartment. Now, in the past 5 years, they’ve sold over $2 billion in property. How they achieved their success was through a unique type of hustling that involved walking the hills of Hollywood and talking to the people standing in line at Starbucks. Tune in to learn their tricks and take your hustling mindset to the next level!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“I love cold-calling because people hang up on me and I move onto the next one. It fuels the fire inside because you want to make that sale.” - Josh Altman

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Points to Keep In Mind

• Don’t invest too heavily in one thing; be diversified across the board
• You have to be proactive; take people out to lunch
• Many different avenues to make money in real estate: Commercial, lending, buy/hold, agent
• In real estate, sit in at other people’s open houses; but don’t sit, get up and walk around with the visitors
• You have to pay your dues to become successful
• • When you start out, you need a ‘servant’s heart’ and to put in ‘sweat equity’
• Frame your candidacy as no-risk for the employer
• The younger generation’s instant gratification mindset is frustrating for older employers
• Invest in things you can touch, and/or things you believe in
• Love what you do and you will work no day in your life
• Real estate is one of the few jobs where you are your own boss

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“The problem is we have not structured our medicine to look at it in a holistic, global way.” - Dr. Kim

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You can’t stop aging.

And that’s a good thing. There are many important benefits that come from aging. Our brain develops, our muscles form, and our systems mature. But at some point during the aging process, it turns on us and our body begins to break down.

Right now, depending on the ailment, we respond with treatment. Physical therapy for the injured back, blood-thinners for hypertension, and a new diet for diabetes. But scientists today are learning how to respond before the ailment presents itself. And as our technology continues to grow exponentially more powerful, the question of, “Can we live to 700?” becomes less and less unreasonable.

On today’s episode of The Tai Lopez Show, we are joined by gerontologist Dr. Paul H. Kim MD to discuss how realistic living to 700 will be. Dr. Kim’s expertise in genetics, aging, and hematology helps us determine how to best approach aging in the healthiest way possible.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If half of your lifespan is met with chronic diseases that you’re dealing with and ailing with, are you really enjoying life or able to be functional?” - Dr. Kim

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Points to Keep In Mind

• Clean your blood and look what’s occurring at your cellular level
• The problem with lab testing is we’re responding to the results as parameters to treat you
• Medicine looks at things too black-and-white when most diseases are grey
• Diabetes and hypertension can be noticed far before the manifest (pre-hypertension and pre-diabetes)
• Look at your genetic makeup to find out where to start your regimen
• We are 1% human and 99% bacteria
• Hormones are important for signaling in our aging
• Hormones are more than testosterone: thyroid, cortisol, human growth hormones, insulin
• Studies show that managing sleep, stress management, physical activity, and diet/nutrition is equivalent to the potency of pharmaceutical medication
• VO2 max training looks at how efficiently your system burns calories
• We aren’t creatures of intellect, we are creatures of movement
• Heavy lifting activates hormone release
• Telomere study tells us that there is a finite number of divisions to each cell
• • This is called “the hayflick limit”
• New DNA technology uses microscissors to alter DNA code
• Studies show young blood plasma transplants rejuvenates older patients
• • In plasma, it’s the mixture of beneficial molecules
• At some point stem cells will enable us to build organ tissue to replace our decaying organs
• We used to think stem cells were irreversible but new technology allows them to be engineered in multiple directions
• Look at oxidative stress markers for indication of risk to cancer

“You better not just be happy with a 9-to-5 job.” - Tai Lopez

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The jungle isn’t for everybody.

But for those of us not fulfilled at our 9-to-5, we may be feeling the urge to bite off a new challenge. This is where it can get tricky if we’re not careful. Our gut tells us to leave, that our full potential will never be reached if we don’t take the leap of faith, yet we don’t know the exact territory we’re walking into.

That’s why on today’s episode of The Tai Lopez Show, we are discussing the 8 rules of the jungle. When we pursue our entrepreneurial dreams, we must do our due diligence to have the best chance at success. Tune in to this episode to learn the intricacies of the jungle, so you know what to expect when you decide to pursue your passion with full force!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The best time management is spending the majority of the day on things you’re naturally good at.” - Tai Lopez

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Points to Keep In Mind

• Warren Buffet says the most correlated factor to making your first million dollars is the age in which you start
• The #1 reason why people give up on making their first million is an expectation of it being easy
• Your first business should be service-based where you sell your time (dog-walking, personal training, etc.)
• Today, you should start Internet-based businesses (social media marketing, home-sharing, e-commerce, etc.)
• As you rise in wealth, prepare for betrayal by developing thick skin
• “A nation is born stoic, and dies epicurean.” - Will Durant
• Read Managing Oneself by Peter Drucker to learn about time management
• Read Quiet: The Power of Introverts in a World That Can't Stop Talking
• Be sure you’re only working hard once you figure out what works for you
• Experiment with at least 12 different business ideas before settling on one
• There are 4 M’s to motivation: money/materialism, mating/love, movement/freedom, mastery/status
• Start with reading every day to develop repetitive skills