“People think entrepreneurs are risk-takers, but they’re actually the exact opposite.” - Anik Singal

(click to tweet)

Get a trial month of hims for just $5 today right now while supplies last. Go to forhims.com/tai

Get $150 off your purchase when you go to eightsleep.com/tai

Go to netsuite.com/tai to download their FREE “Crushing the Five Barriers to Growth”

Sales textbooks say the same thing.

Focus on the key benefits. Provide value. Don’t hesitate on the ask. The more we read these bulletpoints, the more we learn about ‘how to sell.’ But are these lessons really helping us get our product or service inside people’s doors?

The answer is no. On today’s episode of The Tai Lopez Show, we are joined by Anik Singal, founder of e-learning company Lurn, to learn the real truth to sales. Anik’s insights spread across many different domains of business: from picking yourself up out of rock bottom to making deals in the boardroom, we can take our entrepreneur game to the next level from learning Anik’s story.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Most people think they need to be Batman in a sales situation. Instead, position yourself as Robin and make the thing you’re selling Batman.” - Anik Singal

(click to tweet)

Points to Keep In Mind

• You can tell who your real friends are in failure
• Failure provokes introspection; take note of your answers to “Why?” during this time period
• Don’t let ego get in the way of your methodology during times of success; do the risk analysis
• Listen to your mentors
• Study your past patterns/cycles to figure out what was behind times of success and failure
• Implement and take action
• Hire how many people can be supervised, not how many people you can hire
• The introduction of an ad needs to grab attention by answering: what’s in it for you
• Position yourself as Robin and make the thing you’re selling Batman
• Integrate storytelling to create connection, not credibility
• We live in the age of interactive marketing; the day of direct marketing is gone
• Use content to deliver value and build credibility
• • Make your content linear: lists or diagrams
• Aim for 3-5 ‘Aha moments’; any more will be exhausting for your audience, any less will be disengaging
• Integrate reason-respecting bias to shed perspective on the price of your product
• The purpose of the pitch is to ask for a sale, but it’s really to provide value
• Copywriting is not about trigger-words; it’s a sequence of a specific words that create a story
• The best e-commerce content is a demo of the product

For 20% off your first order, visit mackweldon.com and enter promo code: TAI at checkout!

Get $100 of free delivery credit for your first 7 days by downloading the Postmates and using code TAI: postmates.com

“You have to know more about your business than everyone else in the world. Otherwise, someone’s going to kick your ass.” - Mark Cuban

(click to tweet)

Success has no singular definition.

For some, it’s a number in the bank account. For others, it’s a feeling of happiness and fulfillment. And for many others, it’s somewhere in between these two ideas. There is no right or wrong definition of success; thus, we must evaluate it holistically before driving ourselves towards any version of it.

On today’s episode of The Tai Lopez Show, we are joined by the billionaire, Mark Cuban, to discuss what it takes to reach his level of success. As a young 20-something, after discovering that he was skilled at technology, Cuban founded his first company, MicroSolutions. Since then, he’s gone on to forging a net worth of over $3 billion. He is the star of Shark Tank, the owner of the Dallas Mavericks, the author of How to Win at the Sport of Business, and a source of knowledge for all of us to tap into.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“I’d be lying if I said I knew I was going to be a billionaire or that I thought it was even possible. It never crossed my mind. I just found whatever it took to motivate me.” - Mark Cuban

(click to tweet)

Points to Keep In Mind

• The one thing you can control is effort
• Find something you love to do, be great at, and find a way to sell it
• Follow your curiosity, not your passions
• Don’t look to others for answers, find them yourself
• Find out what motivates you and do that
• Look at how technology is being used today to figure out where it’s going tomorrow
• Age is relevant to your entertainment-watching decisions
• As you get older, you take the path of least-resistance

• Get specific on your target audience
• Confucius said: “The man who chases two rabbits catches none.” Read Gary Keller’s The One Thing to figure out your one rabbit
• Find competitive markets that you can put one twist to make new markets with no competitors - The Blue Ocean Strategy
• Find a way to minimize mission, the smaller you get the more you can make
• When hiring, view talent as talent
• A genius maid will be better at marketing than someone who thinks he/she is a genius at marketing
• Use personality questionnaires for hiring (ex: STAR); most will tell you the same thing
• When interviewing, find the interviewees point of motivation to take action
• Read The Quiet Power of Introverts 
• You can judge a lot by how long someone works with their family
• Shadowing people is the most important lesson in business
• Social media will equalize the world by sharing information barrier-free 

• Try to embed ‘edutainment’ inside your content
• There is a component of education and another of entertainment
• There is a lot of money inside content that is both funny and educational
• Our education system is flawed because we are taught subjects we do not need
• Recreation is overrated compared to making money
• Viral videos need to start with entertaining and bleed into educational
• Look at books as someone (the author) giving you all his/her wisdom for $10
• YouTube clicks cost much more nowadays
• Try to work smart, not hard
• Try to sense what the next big trend is and get there before the masses

Get $150 off your purchase when you go to eightsleep.com/tai

Try ZipRecruiter FOR FREE at ziprecruiter.com/tai

“People are procrastinators. Give them a reason to buy right now or else they won’t.” - Tai Lopez

(click to tweet)

Marketing is storytelling.

And any great story needs to answer the fundamental questions. What is being sold? Where can it be purchased? Why should it be purchased? Who should purchase it? And when should it be sold?

On today’s episode of The Tai Lopez Show, we are discussing how to make money online. By following a simple set of rules, you can create an online revenue stream to supplement whatever income you’re currently generating. Tune in today to hear how to integrate this into your product or service.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“What do you have to do to make money in business? You have to make more money than you spend. And then you have to attract clients.” - Tai Lopez

(click to tweet)

Points to Keep In Mind

• 2 rules to business: make more money than you spend and attract clients
• Force your website visitors into sales funnel conversions
• Read The Selfish Gene by Richard Dawkins to learn how to simulate the future without doing it yourself
• When first starting out, create a more clean website
• Use video marketing to sell yourself by broadcasting your authority on the subject
• Sell products that people use, not what you prefer/like
• Start with products with a price point lower than $100
• Use ClickFunnels or Shopify to create your e-commerce store
• It used to take 6 months to make a website, now it takes less than 60 minutes
• Test your marketing ideas using different Facebook campaigns
• Sell on Amazon: most people prefer buying online there because credit card is stored
• Show don’t tell; demonstrate your product and the reward you get from using it
• People are procrastinators: give people a reason to buy now
• Display social proof (how many people liked your product) on your website
• Look to small franchises over small business owners
• We all want: health, love, wealth, happiness

• It takes the average person 12-20 years to become a millionaire
• Learn how to read people, write headlines, and speak persuasively without being manipulative
• Offer promotions that create shock and awe in the potential customer
• Don’t split-test things that you know already work
• Integrate ‘free’ verbiage and offers to encourage email sign-ups
• Pitch potential customers on achieving status upon purchase of your product/service 

Go to tailopez.com/salespodcast to learn more!

Get a trial month of hims for just $5 today right now while supplies last. Go to forhims.com/tai

Get $150 off your purchase when you go to eightsleep.com/tai

Go to netsuite.com/tai to download their FREE “Crushing the Five Barriers to Growth”

“Don’t be afraid of a little controversy. It makes you viral.” - Tai Lopez

(click to tweet) 

People don’t just pull out their wallets.

No matter the product or service, sales is essential to the growth of any business. In client meetings, pitching to investors, negotiating with vendors—these are all moments that call for in-depth sales knowledge and expertise.

That’s why on today’s episode of The Tai Lopez Show, we are talking about what they didn’t teach you in school: sales. Whether we’re just beginning to build the business of our dreams or trying to take it to that next level, proficiency in sales is essential to the growth equation. 

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You have to master the Internet in the digital age.” - Tai Lopez

(click to tweet)

Points to Keep In Mind

• Contrary to popular belief, sales doesn’t mean manipulation and pushiness
• The core of sales is: can you get people to listen to your side of the story
• Read The Laws of Human Nature by Robert Greene
• “When all you have is a hammer, everything looks like a nail.” - Charlie Munger
• Use the P.A.S.E. System (Practical, Action, Social, Emotional) to read people’s personality types and adapt accordingly
• • Practical - slow, accountant-types, think before they speak
  • Action - speak aggressively, say what you want, not easily offended
  • Social - those who believe social chit chat is most important
  • Emotional - introverted, not very talkative to strangers
• Listen to people’s language, the words they use, to determine where they are on the P.A.S.E System
• Harness the power of the Internet when selling in the modern-day economy
• Understand that nothing is free in this world, Google and Facebook run on ads
• Studies show that narcissists often speak in the third-person
• Watch A Beautiful Mind to understand the fundamentals of game theory
• Every action has an opposite and equal reaction
• Research shows 60-70% of self-made billionaires started in sales