“Nothing is going to change quickly until you have someone walk you through it.” - Tai Lopez

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We think we can do everything ourselves.

But the reality is that even if we can, it is almost always not the most efficient road to success. Whether it’s building a business or learning a new skill, shouldering the entirety of what’s in front of you will present more obstacles than had you sought out a guide or mentor.

That’s why on today’s episode of The Tai Lopez Show, we are discussing the power of mentorship. When we put ourselves in the company of successful people, our brains turn on their natural learning mechanism: osmosis. We pick up their habits, start thinking how they think, and learn how to navigate problems as swiftfully as they do. Listen to today’s episode to learn how to find these mentors and absorb their knowledge, so you can reach the heights they find themselves on!

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“People lie but numbers don’t. I meet people that say, ‘Tai, I’m super skilled at making money.’ I respond, ‘Okay, show me the money.’” - Tai Lopez

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Points to Keep In Mind

• Instead of blaming external things, take matter into your own hands
• The average person scrolling the Internet is going fast
• Show human faces on your marketing material
• Use the K.I.S.S. (Keep It Simple & Stupid) mentality when marketing
• Don’t use generic photography in your marketing materials
• Use headlines that clearly state the problem you’re solving
• Pick a website URL that is easy-to-understand
• Articulate the emotional benefits, not the features
• Understand that your educational system/upbringing has not equipped you
• Find mentors, guides, and people to shadow in the industries you want to be in
• For personal brands, don’t use underscores in your Instagram name
• Resist the tendency to jump projects as an entrepreneur
• Understand that there is a finite amount of money in the world
• People lie but numbers don’t
• Present yourself as the hardest worker when applying to jobs

“Machiavellianism is when people pursue in an interpersonally exploitative strategy.” - Dr. David Buss

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We are all flawed.

But instead of trying to fix our own issues, we point the flaws in other people. This is an inescapable part of the human condition; it’s easier to look outwards than it is to look inwards.

On today’s episode of The Tai Lopez Show, we are joined by world-renowned evolutionary psychologist, Dr. David Buss, to discuss how to fix ourselves. Professor Buss is the author of The New Science of the Mind, and currently teaches at the University of Texas at Austin. He has previously taught at Harvard and the University of Michigan, and today he explains the mechanics behind human psychology.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“We evolved in small groups, and all groups have status hierarchies. From an evolutionary perspective, reproductively relevant resources always accrue to those with the highest status.” - Dr. David Buss

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Points to Keep In Mind

• Host networking events at your house once a month and invite people you want to connect with
• Bullying is a massive predictor for psychological problems
• Machiavellianism is a trait in people who pursue in an interpersonally exploitative strategy
• • This can be masked in charisma
• Narcissism is a sense of entitlement and skewed value of others vs. value of themselves (welfare-tradeoff ratio)
• Agreeableness is flexibility, patience, gentleness, and forgiveness
• Conscientiousness is diligence, prudence, organization, and perfection
• High psychopathy scores are void of empathy and impermeable to learning how to improve
• Entrepreneurs score the worst on dark triad tests
• Narcissism is tied to creativity and intelligence
• Biggest red flags in long-term mate: high neuroticism or low agreeableness
• High psychopathy scores are incapable of being fixed

Resources

• Read The H Factor of Personality to learn how to categorize people
• Use Dark Triad Personality Test to find out how people score on machiavellianism, narcissism, and psychopathy
• • Narcissism Personality Test to find out which how you score on: authority, self-sufficiency, superiority, exhibitionism, exploitativeness, vanity, entitlement
• Read the 25 Cognitive Biases to learn what elements of human psychology to integrate into your ads

“The easiest money-maker and best service to offer is paid ad management (PPC).” - Neil Patel

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Posting engaging content to social media comes easy to the digital native.

But many business owners today don’t know how to use the platforms. That void is the opportunity for the tech-savvy generation. We can package our photography and tweet skills into a social media marketing agency and provide value to those who need our help.

On today’s episode of The Tai Lopez Show, we are joined by Neil Patel. Neil is a New York Times Bestselling Author, and Entrepreneur magazine named him a Top 10 Marketer. In this discussion, he covers all things related to social media: how to cold-email a CEO, what websites to use when trying to lock in high-paying clients, how much to charge your clients when first starting out. To be successful in business today, you need to know online marketing inside and out, and that’s what we’re teaching you on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Email the investors. They’re the guys who write the check. They’re the guys that say hire this guy.” - Neil Patel

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Points to Keep In Mind

• Recently-funded startups get pressure from investors to spend money to make the next Uber. Use Crunchbase news to find which ones just received their money
• Most business owners don’t know how to use social media.
• Solicit business by explaining your value in a video
• • Point out that you can do the job for cheaper than what the job posting offers
• Craigslist over Indeed.com if you’re just beginning to seek out clients online
• • Those businesses are smaller and more willing to take you on
• When pitching your services via email - email both the CEO and the investors with where you think the company is messing up and how you can fix it
• The easiest money-maker and best service to offer is paid ad management (PPC)
• Google AdWords, Facebook Support Center, and YouTube is the new ad-school
• Start with small adjustments, like slightly improving the banner image on a Facebook page
• Charge a flat fee plus a percentage of spend

Listen to American Innovations on iTunes and learn/listen on the American Innovations website here.

iTunes link: https://itunes.apple.com/us/podcast/american-innovations/id1370092284?mt=2

American Innovations: https://wondery.com/shows/american-innovations/

Search “American Innovations” on Apple Podcasts or wherever you listen to podcasts.

American Innovations is hosted by bestselling author Steven Johnson, who The Wall Street Journal called “one of the most persuasive advocates for the role of collaboration in innovation.” This podcast is brought to you by Wondery, the network behind Business Wars, Tides of History, and Dirty John.