“There’s 4 different levers you can pull to make money online: website design, creative quality, targeting, and advanced Facebook Ads settings.” - Tai Lopez

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If you give a man a fish, he’ll eat for a day.

If you teach a man a fish, he’ll eat for the rest of his life. We’ve all heard this expression, but have we ever thought how it applies to ourselves? For those of us with entrepreneurial dreams, your level of education might be what’s stopping you from launching that business idea or taking a pre existing business to the next level.

That’s why on today’s episode of The Tai Lopez Show, we are discussing how to go from rags to riches by improving the marketing materials on your website. From the website design to the creative quality of your ads, there are many different avenues for you to monetize on the Internet. In this discussion, we dissect each of these and how targeting all of them will help take your business, whether a full-time job or dropshipping side hustle, to the next level!

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Nothing will make your website look less professional than misspellings.” - Tai Lopez

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Points to Keep In Mind

• Read The Millionaire Next Door to learn how to become a millionaire
• On average it takes 12-20 years to become a millionaire in the United States
• Use the K.I.S.S. (Keep It Simple & Stupid) mentality when marketing
• Don’t use generic photography in your marketing materials
• Use headlines that clearly state the problem you’re solving
• Articulate the emotional benefits, not the features
• Understand that your educational system/upbringing has not equipped you
• Find mentors, guides, and people to shadow in the industries you want to be in
• • Every success story has mentors: Dr. Dre, Albert Einstein, Mark Zuckerberg, etc.
• Contrary to popular belief, the social media agency is not saturated
• When starting a social media marketing agency, evaluate the business’ marketing materials
• Don’t blame external factors for your lack of success
• Use .com over .net/.co when choosing a domain name
• Show comparison charts that visualize why your product is better than the competitors
• If your product isn’t selling, take it off your website (opportunity cost)
• Look to Apple’s website design for inspiration
• There are 4 different levers you can pull to make money online: website design, creative quality, targeting, and advanced Facebook Ads settings
• It’s better to follow your visitors than force them into something
• Tell specific stories that clearly articulate the value proposition
• Use the full names on the testimonials of your product/service

“If you get too far behind financially in your life, it’s almost impossible to catch up.” - Tai Lopez

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You can either be right or rich.

So if you’re not rich, then you’re most likely holding onto your opinions too strongly. You’re doing this because you’re afraid of being proved wrong. Well, in educating yourself by listening to others, you learn that you are wrong. And the moment when you accept this is the start to a life of wealth.

On today’s episode of The Tai Lopez Show, we are discussing how to go from rags to riches through self-education. When you pursue profit, the first step is making sure you have your head on straight. What industry are you tackling? What specific niche are you going to carve out? What are you going to do different than the competitors? Tune in today to learn how to approach the path to financial freedom!

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The best investment in life is education.” - Tai Lopez

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Points to Keep In Mind

• Studies show when you write something down, you absorb it 50% better
• The definition of insanity is doing the same thing over and over again, but expecting different results
• The average American saves 2% every year
• Have an interruption pattern that sends you up, not down
• • Most people need massive pain to have interruption
• Use visualization techniques to see what you want to do before doing it
• Attach strong emotion to your goals
• Real estate is the industry that has made the most millionaires  
• Use the P.A.S.E. System (Practical, Action, Social, Emotional) to read people’s personality types and adapt accordingly
• • Practical - slow, accountant-types, think before they speak
  • Action - speak aggressively, say what you want, not easily offended
  • Social - those who believe social chit chat is most important
  • Emotional - introverted, not very talkative to strangers
• Invest in avenues of education that will pay itself off
• Don’t use generic terms; people need specificity
• Integrate reviews into your website design
• Don’t use stock photography on your marketing materials
• Tell stories on your website and any other marketing messaging

“It’s good to convey your authority, but it has to be authority that translates to how you can help the customer.” - Tai Lopez

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Marketing is storytelling.

And the core of storytelling is simplicity. Take Apple for example. If you visit their website, you will find they are driving you to one product. If you visit an Apple store, the directions are simple: browse. At each customer touchpoint of their business, they are delivering a simple message for you to understand and absorb.

On today’s episode of The Tai Lopez Show, we are discussing the ins and outs of the storytelling required to effectively market. From how to design your website to what content you should be posting to your personal social media pages, this discussion has answers to all marketing questions. Tune in to apply these insights, so you can ensure a long and healthy career as a marketer!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Go into business in something where a large group of people wake up and say, “You know what’s the problem in my life? This.” - Tai Lopez

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Points to Keep In Mind

• Scientific studies use babies to remove societal influence/bias from the experiment
• Don’t use stock photography in your marketing materials
• Look at the Kardashians for influence on story and relatability
• People lie, but numbers don’t
• Use case studies on your website (ex: weight loss before/after photos)
• Answer the Who/What/Where/When/Why of your business on your website
• Implement urgency into your product messaging
• Analyze minutes watched instead of views when interpreting your video content
• Confucius said: “The man who chases two rabbits catches none.”
• Follow Jay Samit to learn about internet disruption
• Position the messaging to answer why the customer should care

“To get to the top floor, you go up stairs step-by-step. If you try to jump too many steps ahead, you fall and break your neck. Don’t rush your business growth.” - Tai Lopez

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Being an entrepreneur has its pros and cons.

The same bone that causes you to become an entrepreneur is the thing that will trip you up. You see things in a different way and it bothers you. When you react too passionately to your vision for a better solution, you will try to build your business too quickly and burn it to the ground.

On today’s episode of The Tai Lopez Show, we are discussing the 3 biggest mistakes entrepreneurs make and what they can do instead. It is important to constantly manage your ambition and passion with realistic expectations. Shooting for the stars and missing doesn’t leave you on the clouds; it has you crashing back onto planet earth. Tune in to apply these insights, so you can ensure a long and healthy career as an entrepreneur!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Few people are successful without a business partner. One should be behind-the-scenes, and the other should be in the limelight.” - Tai Lopez

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Points to Keep In Mind

• Treat growing your business like climbing stairs
• • If you try to make your first business a success right away, you will fail
  • Grow your business in stages correctly
• Don’t believe in: if you shoot for the stars then you’ll hit the moon
• • You will probably just crash
• Read Working Together by Michael Eisner to understand business partner dynamics
• Business partners should split introvert/extrovert duties
• Become a learning machine and you will cut the learning curve by 10 years
• Learn from other people’s mistakes: books, seminars, conferences, etc.
• • Don’t be the entrepreneur who only learns from his/her mistakes

“Checking your credit for your own personal use does not hurt your credit. This is a myth that gets passed around because people don’t understand credit.” - Stephen Liao

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Credit is a highly misunderstood space.

We believe myths like checking our credit score hurts the number. We mistakenly think that there’s a limit to how many credit cards we can take out. When we clear up the confusion, we can see the potential and opportunity this space provides.

That’s why on today’s episode of The Tai Lopez Show, we have brought on Stephen Liao to teach us how to sift through the world of credit cards. Stephen dropped out of Stanford to figure out the credit card game just a year ago, and today he has a credit-limit that exceeds $3 million spread across 220 different credit cards. If he’s not flying first-class, he’s on a private jet. And if he’s not staying at the Waldorf Astoria, he’s at the Ritz-Carlton. Tune in today to learn his secrets on building a good credit score and scoring free perks!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Only spend what you have. If you only spend what you have, you never go into debt.” - Stephen Liao

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Points to Keep In Mind

• Use Credit Karma to check credit
• Try to keep your credit card utilization under 9%
• Only spend what you have
• • If you only spend what you have, you never go into debt
• Hard inquiries hurt your credit score and soft inquiries don’t
• If you need to file a dispute, do it at CFPB.gov
• • They have to respond to you within 14 days
  • They will remove hard inquiries 9 out of 10 times
• Age of credit history factors in: oldest account and average age
• • You can’t help your age of credit history
  • Try to have an age of credit history over 9 years
• Try to have at least 21 lines of credit being reported
• Checking your credit for your own personal use does not hurt your credit
• Correlation does not imply causation when opening new credit cards
• Combine hard inquiries by applying for multiple credit cards from a bank on the same day
• Humanize yourself when talking on the phone with the banks
• • This helps the teller see you as a person, not just a number
• There is no direct way to remove hard inquiries

“Knowledge isn’t power. It’s applied knowledge. Wealthy people know the theory and the applied.” - Tai Lopez

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Plateaus are part of the process.

If your business is stagnant, it’s not your fault. But not doing anything about it, that is something you can blame yourself for. Provoking growth inside your business or personal brand requires creativity. And at the core of creativity, is a deeper well of knowledge to draw from.

That’s why on today’s episode of The Tai Lopez Show, we are taking a moment to recap some of this week’s highlights. From understanding the college decision with Patrick Bet-David to learning how to break your customer’s false beliefs, the unprecedented level of knowledge-dropping today will have you thinking twice before your next business move. Tune to harness your personal and professional power and take it to the next level.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Our job as marketers is to break people’s false beliefs. How you do this is by telling personal stories of when you had that same false belief be broken.” - Russell Brunson

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Points to Keep In Mind

• Attack people’s false beliefs when marketing products
• There are very few things you get worse at the more you do them
• To be able to sell to the masses, you have to understand people’s false beliefs
• The three false beliefs people have are about:
• • 1) their need for the product
  • 2) their internal ability to use the product
  • 3) how external factors will influence their use of the product
• Tell stories of you shattering those same false beliefs
• Seeing others’ struggles exposes the illusion of your own suffering
• Recreation is overrated
• Try to embed ‘edutainment’ inside your content
• There is a component of education and another of entertainment
• There is a lot of money inside content that is both funny and educational
• Knowledge is useless unless you learn how to apply it
• Treat your approach to becoming wealthy as engineering an airplane
• Reprogram your mindset to be more efficient
• Bill Gates says he will always choose the lazy person to do the job because that person knows how to do it the quicker way
• Reprogram your mindset to be more efficient
• Don’t go to a 4-year college; instead, take the classes that apply to your career
• Studies show people learn 30% better online than in-person
• The more you learn, the more you earn
• Watch Milton Friedman and Phil Donahue interviews to learn fundamentals of capitalism
• Get specific on your target audience

“What separates people on the path from zero to a million are the people who use better tools. Sharpen your axe.” - Tai Lopez

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It’s easy to feel productive.

If you find tasks and do them, you will finish your days with that feeling of accomplishment. But sometimes we have to ask ourselves: “Is this really what I want to be doing?” Stepping out like this is the application of knowledge, where you put your understanding of how the world works against what you’re doing in your day-to-day to help it.

On today’s episode of The Tai Lopez Show, we are discussing the value how to apply your knowledge. If we think about our brain as axes that chip away at life, we must recognize when ours is becoming dull from the daily grind. Today’s insights will help you reach the conclusion that gathering knowledge is equally (if not more!) important as applying that knowledge in your day-to-day.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Knowledge isn’t power. It’s applied knowledge. Wealthy people know the theory and the applied.” - Tai Lopez

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Points to Keep In Mind

• Shy extroverts are very different than introverts but have similar first impressions
• Read Personality By Daniel Nettle to learn how to read people using the Big 5
• Knowledge is useless unless you learn how to apply it
• Treat your approach to becoming wealthy as engineering an airplane
• Reprogram your mindset to be more efficient
• Bill Gates says he will always choose the lazy person to do the job because that person knows how to do it the quicker way
• Reprogram your mindset to be more efficient
• Spend hours sharpening your brain, and then you will go out and execute
• Don’t be a slave to productivity, and think about how to spend your time instead of just working all the time
• It’s harder to stay in shape for ten years than it is to make money for ten years

“Our job as marketers is to break people’s false beliefs. How you do this is by telling personal stories of when you had that same false belief be broken.” - Russell Brunson

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People aren’t buying your product because they believe a story.

The story is something they’re telling themselves. It’s a list of reasons why they don’t need, can’t use, or won’t value your product/service. How you break this story is by getting them to hear a story about someone with those same false beliefs be broken.

On today’s episode of The Tai Lopez Show, we are joined by Russell Brunson, owner of ClickFunnels.com, a website-builder that has sales funnels cooked into it. How Russell built this 9-digit SaaS company is by attacking people’s false beliefs. Today, we learn how to embed this consumer psychology into our marketing materials. Tune in to take these insights into your business or personal brand!

And you can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The reality is when you first start something you’re gonna suck. But if you keep doing it, the less and less you’re gonna suck and eventually you’ll be good.” - Russell Brunson

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Points to Keep In Mind

• Put $10 in Facebook ads behind videos of you endorsing your product - those who don’t make content lose
• Attack people’s false beliefs when marketing products
• There are very few things you get worse at the more you do them
• To be able to sell to the masses, you have to understand people’s false beliefs
• The three false beliefs people have are about:
• • 1) their need for the product
  • 2) their internal ability to use the product
  • 3) how external factors will influence their use of the product
• Tell stories of you shattering those same false beliefs

“The name isn’t important. What is important is the story behind the name.”- Patrick Bet-David

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You can rely on your own experience to learn.

And you can also learn from others. Those who only pursue the former strategy live a brutal life of challenges that could have been prevented had they opened their ears to the others’ stories. Which brings us to the second, learning from others.

On today’s episode of The Tai Lopez Show, we are learning from Patrick Bet-David, who has succeeded with both his personal and business brands. A child-refugee from Iran, Bet-David ultimately landed in America where he founded his insurance company, PHP Agency, which now employs over 6,000 people. And in more recent years, with the rise of the Internet and social media, Bet-David knew he had to launch his personal brand, Valuetainment, which has 400,000+ subscribers on YouTube.

And don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“I think shadowing is a very useful tool. Learn from others, see what they’re doing right, what they’re doing wrong, and where you can do better.” - Patrick Bet-David

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Points to Keep In Mind

• Shadowing people is the most important lesson in business
• Hire people with fire and ambition
• • Personality is secondary
• Brand yourselves and the company brand
• There needs to be a story behind your company name
• When making content, try to be both educational and entertaining
• Don’t go to a 4-year college; instead, take the classes that apply to your career
• Studies show people learn 30% better online than in-person
• The more you learn, the more you earn
• Watch Milton Friedman and Phil Donahue interviews to learn fundamentals of capitalism
• Get specific on your target audience