“You don’t need a college degree to understand social media.” - Tai Lopez

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We all want to make more money.

But our emotions often get in the way of this goal. On the path of entrepreneurship, we are constantly greeted by the tsunami of human emotion. When we’re first getting started, the struggle for clients might cause depression and anxiety. And on the other end of the spectrum, when the workload becomes overwhelming, we can get anxious and stressed. Knowing how to sift through these complex emotions is the key to success.

That’s why on today’s episode of The Tai Lopez Show, we are discussing how to manage our emotions. In the pursuit of profit, we can often become overwhelmed by stress, anxiety, and any other crippling feelings.

Tune in to this episode to learn how to keep a level head during the toughest of times for the entrepreneur!  

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“There isn’t anything in your life that you spend money on that you don’t have an emotional connection with.” - Tai Lopez

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Points to Keep In Mind

• Wealth moves around to those who are skilled
• Understand that the GDP has gone up every year for the last 100 years
• See what other people can’t see because of their skepticism
• Find mentors to bypass the often lengthy learning curve for a specific craft
• Get simplistic with the laws of supply and demand
• Emotionally differentiate yourself from the rest of the competition
• Master your emotions, especially fear, and then money will come to you
• Read Gary Keller’s The ONE Thing

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“Your most precious unit of measurement is your time.” - Tai Lopez

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With success comes the limelight.

And when people see you, they form an opinion. This is the unfortunate reality of achievement and accolades. When you garner success, public perception becomes something you must pay attention to. And if we don’t know how to properly sift through it, we will likely be driven crazy by the negative noise.

That’s why on today’s episode of The Tai Lopez Show, we are talking about responding to our haters. When we are just starting out, this is something that we most likely don’t have to worry about. However, once our career starts to gain momentum, we must be equipped to keep our eyes on the prize and not become distracted by the haters.

Tune in to this episode to form a healthy relationship with the people trying to steer you off course.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“It’s not just how much you make. It’s how much you make for the time you put in.” - Tai Lopez

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Points to Keep In Mind

• Understand that people lie but numbers don’t
• Respond to your haters, so good people don’t get confused
• “Avoid extreme ideologies.” - Charlie Monger
• When you respond appropriately, it is just and fair
• Recognize that there are situations where rage is warranted
• You will only have haters if you are doing big things
• Find the angry-nice balance in your relationships
• Game theory is the understanding that if you do one thing, another things happens

“Knowledge is the embodiment of practically applied information.” - Tai Lopez

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The more you LEARN, the more you EARN. Go to skillshare.com/tai to get 2 months for $0.99!

Go to netsuite.com/tai to download their FREE “Crushing the Five Barriers to Growth”

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Finances are taboo.

We gather together with our friends, and don’t mention paychecks and savings accounts because our society has conditioned us to do so. This lack of conversation fuels ignorance, and we enter our adult years not knowing how to properly accumulate wealth.

On today’s episode of The Tai Lopez Show, we are discussing the importance of money. In today’s society, we are bludgeoned by imagery of the superficial. If we’re not careful, these can form an inaccurate picture in our mind regarding money, and we will start to chase the wrong things.

Tune in to this episode to learn how to properly orient yourself toward money, so you can achieve health, wealth, love, and happiness!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Money isn’t the goal. Money are the steps that get you to the top floor.” - Tai Lopez

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Points to Keep In Mind

• The number one cause of divorce is stress over finances
• The top reason people are not healthy is low socioeconomic status
• Get specific with your financial experiments
• There are legal hacks to building good credit
• Don’t be less materialistic, be less superficially materialistic
• The 4 pillars of the good life: health, wealth, love, happiness

“There are 2 sides to every story and people complicate them.” - Tai Lopez

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The more you LEARN, the more you EARN. Go to skillshare.com/tai to get 2 months for $0.99!

NetSuite is the business management software that handles every aspect of your business. Go to netsuite.com/tai to download their FREE “Crushing the Five Barriers to Growth”

War is inevitable.

No matter where we look in the history of human civilization, nations have sought battle against each other. While most of us don’t live a life in the trenches of war, we can learn the essence of what it means to be a human when we study the nuances of these events.

On today’s episode of The Tai Lopez Show, we are talking about the implications of war. When we understand the intricacies of this human phenomenon, we can gain an added insight about the people we interact with in our day-to-day.

Tune in to this episode so you can bring a new knowledge set to your life!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

Points to Keep In Mind

• Read Freakonomics by Steven D. Levitt and Stephen J Dubner
• Adolf Hitler started his movement after being rejected from school in Vienna
• The longest running empire of all time is the Austro-Hungarian Empire
• Compared to the other empires, America has the history of the nicest behavior
• There are 2 parts of human evolution: selfishness and altruism
• Humans are too altruistic get wiped off the gene pool
• Understand that most people are hypocrites and there is always another side to the story

NetSuite is the business management software that handles every aspect of your business. Go to netsuite.com/tai to download their FREE “Crushing the Five Barriers to Growth”

“Not all crazy ideas are smart, but all smart ideas are crazy.” - Tai Lopez

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The more time you spend inside a classroom, the less time you’re in the real world.

This is the dilemma most of us face, as we grow up. The accumulation of book smarts results in a lack of street smarts, and vice versa. So, the question becomes: how do we manage our time? How do we best equip ourselves to master both the interpersonal and intellectual languages?

On today’s episode of The Tai Lopez Show, we are discussing the balance of street smarts and book smarts. When we lean too heavily in one direction, our skills become lopsided and as a result, our career trajectory may flatten.

Tune in to today’s episode to learn how to manage these sometimes opposing forces, so you can maximize your potential!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If you’re too selfish, you get categorized as evil. If you’re too altruistic, you get taken advantage of and taken off the planet.” - Tai Lopez

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Points to Keep In Mind

• Be skeptical of people who claim to do things for purely altruistic reasons
• Top executives like Warren Buffett, Mark Zuckerberg, and Bill Gates are ruthless when they need to be
• Street smarts is how well you navigate the real world, and wisdom is street smarts combined with book smarts
• Agreeableness is flexibility, patience, gentleness, and forgiveness
• Conscientiousness is diligence, prudence, organization, and perfection
• • This is the number one predictor of success in business
• At their core, humans are risk-averse beings
• Agriculture (not cars) is the most responsible factor for environmental degradation
• Be careful of when you oversimplify, it’s neither just nature or just nurture
• The biggest scams in America are the education and food systems
• The spark of attraction is your body genetically registering reproductive health
• Ask yourself how you solve problems when the situation is unfair
• Language isn’t about grammar, rather it’s about communication
• Be careful of who you choose to have kids with
• Game theory says that every action has an equal and opposite reaction

“Common sense is no longer common.” - Tai Lopez

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The to-do list is infinite.

From business matters to personal chores, we can find something to do at any given moment. This nonstop treadmill will take us through our lives if we don’t make a conscientious effort to get off. When we take breaks, we can then create the space in our minds to generate new ideas, that will create new and more exciting to-do lists.

That’s why on today’s episode of The Tai Lopez Show, we are discussing the elements of human behavior. When we drill down the core essence of what it means to be human, we can then navigate our day-to-day in a more thoughtful manner.

Tune in to today’s episode to learn these fundamentals, so you can start to draw up your most creative business ideas!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The world is very hectic. Most people aren’t thinking about anything.” - Tai Lopez

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Points to Keep In Mind

• Walk 20 minutes/day to encourage creativity in new idea-generation
• Make time to step outside of your life to analyze what you’re doing right/wrong
• Once you understand variance, the world starts to make sense
• Read Civilization and Its Discontents by Sigmund Freud
• At the core, people seek pleasure and avoid pain
• Most pain comes from people
• Research shows that dating sites attract more promiscuous people
• Behavior is a combination of genetics and nurture/environmental factors

“Age is irrelevant. You don’t know when you’re going to die.” - Tai Lopez

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People lie, but numbers don’t.

As our businesses and brands grow, we attract more and more people into our network. These individuals will have things to say about our success, and if we’re not careful, we can become distracted by that external noise and lose focus of what’s actually important.

That’s why on today’s episode of The Tai Lopez Show, we are debating a hater online. When we acknowledge the peanut gallery, we gain insight into the lapses in judgement in those around us. Thus, we are able to move forward with a more accurate vision for our future.

Tune in to today’s episode to learn how to best respond to your haters!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If you’re ruthless, you want a recession to happen.” - Tai Lopez

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Points to Keep In Mind

• Ask yourself what the most famous people in the world have done for you
• You want businesses that move in the opposite direction of the economy (inverse correlation)
• The stages of capitalism: recession, expansion, bubble, and then repeat cycle
• A recession happens about once every 7 years
• Understand that you can make more money at that bottom if you’re ruthless
• Normal unemployment rates are at 5-6%
• People lie, but numbers don’t

“You want to learn how to make more money? Go find somebody who is making more money than you and shadow them.” - Tai Lopez

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The more you LEARN, the more you EARN. Go to skillshare.com/tai to get 2 months for $0.99!

Learning doesn’t mean school.

But we grow up thinking that books, worksheets, and homework is the only way to learn something. So we spend our days trying to cram information into our brains via a system that doesn’t work.

On today’s episode of The Tai Lopez Show, we are discussing the best way to learn: by shadowing someone else. When we go the opposite way of school, we tap into our human instincts like osmosis, and are able to learn with an ease we’ve never felt before.

Tune in to today’s episode to learn how why this is so valuable, so you can shift your education efforts in that direction.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You have to remember what Pablo Picasso said in the early 1900s. ‘Good artists copy, great artists steal.’” - Tai Lopez

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Points to Keep In Mind

• Historically speaking, apprenticeship is the most effective way to learn
• Pre-World War II, most of the world lived in the rural countryside
• Permaculture is defined as the development of agricultural ecosystems intended to be sustainable and self-sufficient
• According to research, the Amish have 500% lower rates of depression
• “Good artists copy. Great artists steal.” - Pablo Picasso
• If you decide to go to college, consider spreading it out over a longer period of time to make room for entrepreneuership

“Most of the people in the world want to exploit you. Humans are very tribal.” - Tai Lopez

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NetSuite is the business management software that handles every aspect of your business. Go to netsuite.com/tai to download their FREE “Crushing the Five Barriers to Growth”

Everyone says to network.

But is networking that helpful if we’re just bringing bad people into our world? When we ask ourselves this question, we are forced to take a closer look at our social circles. The people we choose to surround ourselves with are the ones that influence us the most, so we must make sure that they are there for the right reasons.

On today’s episode of The Tai Lopez Show, we are discussing how to control our social circle. As our careers progress, we find more and more people entering our lives. This influx can be overwhelming if we don’t take the time to evaluate whether or not the people around us are serving or hurting our success.

Tune in to today’s episode to better understand people’s intentions, so you know who to surround yourself with.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“New friends are good, but old friends are better.” - Tai Lopez

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Points to Keep In Mind

• Humans look to exploit those who are not in their tribe
• Studies show that 1 out of 17 people will be a good match for you
• One of the biggest problems for entrepreneurs is starting a business with someone they don’t know
• Create bubbles for your friends, acquaintances, and business partners
• Understand that new friends are good, but old friends are better
• The average person you meet will not fit with you

“Humans are less happy now. For many reasons, but it’s really because life has become too complex. And what’s complex is the messaging.” - Tai Lopez

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It’s hard to know who’s telling the truth.

Everywhere we turn, we’re met with someone new feeding us some new bit of information. When it comes to our career and education, we are instructed to go to the academic institutions, acquire the degrees, and then the jobs will be coming to us. But is this reality?

On today’s episode of The Tai Lopez Show, we are discussing how to detect lies. From the media feeding you misleading headlines to your best friends saying they “love you,” convoluted messaging is everywhere. Developing a radar to distill the truth from the nonsense will take you to new heights.

Tune in to today’s episode to understand the lies we are fed, as they relate to career and education.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You don’t need that many hugs. People are getting too soft in the modern world.” - Tai Lopez

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Points to Keep In Mind

• Deluding bias is the human’s tendency to lie
• Action is the translation of truth
• The definition of love is you go above and beyond
• Stepparents have a 100x higher changer of abusing kids
• Read The Selfish Gene by Richard Dawkins
• You will find the true allies in life once you learn to discern the nonsense from truth
• The longer laws get, the more corruption there is in society
• When you oversimplify problems, you start to blame others when the fault is yourself
• Everyone loved Hitler when he first came to power
• Try to interpret the vibe of those around you over the content/words
• Read Freud’s Civilization and Its Discontents
• What’s causing unhappiness is the complexity of the messaging
• A liar can only see his/her side of the story
• Variability is the sign of truth
• Envy is the only sin that doesn’t feel good in the moment
• Words are always easier than action
• Use Narcissism Personality Test to find out which how you score on: authority, self-sufficiency, superiority, exhibitionism, exploitativeness, vanity, entitlement
• Think of breaking off relationships as breaking bones; it’s better when it’s a clean break

“When people tell you the truth, it stings for a second. And then it goes away.” - Tai Lopez

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The media paints a very specific picture of what’s required for success.

We watch the movies and see the images of the entrepreneur grinding away late into the night. This mass messaging has us feeling inadequate when we aren’t burning the midnight oil on our side hustles. But what if your recipe for success calls for something different?

On today’s episode of The Tai Lopez Show, we are discussing what’s at the heart of productivity. Diligence, conscientiousness, organization, prudence; these are the core tenants of a reliable and dedicated worker. Tune in today to learn how to apply these fundamental principles to your daily practice and take your professional hustle to the next level!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

Points to Keep In Mind

• Working hard has a different definition for everyone
• It’s not your fault, it’s the system’s fault for not teaching what a day’s work is
• Be aware of when writing a to-do list is a step backwards
• Germans instill a sense of discipline in their people: if you have something to do, just start it and you’ll be halfway there
• Use your common sense: how do you make the situation better than it was before?
• K.I.S.S. - Keep It Simple Stupid
• Conscientiousness is diligence, prudence, organization, and perfection
• • This is the number one predictor of success in business
• One bad apple spoils the whole bunch
• Prudence translates to decision-making
• Agreeableness is flexibility, patience, gentleness, and forgiveness
• • This is not that correlated with success
• Diligence translates to hard work; when something is challenging, you invite the challenge instead of shying away
• There’s 3 types of people: those who make things happen, those who watch things happen, and those who wonder what happened

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“Most entrepreneurs fail at targeting. They have OK landing pages, good creative assets, but they don’t know how to target. Spend marketing dollars on the people who will actually purchase your product.” - Dr. Alex Mehr

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Every business must have an online presence.

Whether that’s as simple as a Facebook page or as complex as a custom-built online store, a company must digitize its DNA today. By bringing the business to the cloud, you are able to harness the Internet’s power, making your potential customer base that much bigger.

On today’s episode of The Tai Lopez Show, we are joined by Dr. Alex Mehr to discuss the pillars of an online business. He is the CEO of MentorBox, an online book subscription service. In the past, he has run online businesses that have done over $1 billion in revenue. Today, we hear his insights on what it takes to launch a successful company on the Internet.

Tune in to hear Dr. Mehr’s unique insights, so you can integrate them into your business or brand.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“New entrepreneurs are better off selling other people’s products. That’s the first step. Next step is: white-label someone else’s product or come up with your own proprietary product.” - Dr. Alex Mehr

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Points to Keep In Mind

• Every online business has 3 elements:
• • How you’re going to drive people to the website
  • A landing page that offers a small exchange of value for email address
  • Lifetime value for visitor moving forward
• You want to sell things with a price point less than $100
• Making your online business subscription model will triple your revenue
• Use ClickFunnels to start a website with sales funnels cooked into it
• New entrepreneurs are better off selling other people’s products.
• • Next step is: white-label someone else’s product or come up with your own proprietary product
• Use your iPhone to film intro video that will live on the landing page of the website
• Difficult for visitors to leave if there is a picture of a human face looking out of the computer
• Optimize your landing page mobile
• Jeff Bezos’ original Amazon.com in 1994 cost $100,000
• Think of Facebook Ads in terms of pizza: campaigns, ad sets, and targeting
• Always optimize for conversion (usually for sales)
• Try to make money while you’re doing other stuff
• The key subscription models is retention
• Make 3-4 minute video ads on YouTube and Facebook that route visitors to your site
• Use USPTO.gov to check your name against existing trademarks
• There’s no chance without a change in your routine
• Read The H Factor of Personality to learn how to categorize people
• Be careful of how books become outdated in more tech-related categories

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“People are procrastinators. Give them a reason to buy right now or else they won’t.” - Tai Lopez

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Get unlimited access to 20,000+ free and premium classes at skillshare.com/tai

NetSuite is the business management software that handles every aspect of your business. Go to netsuite.com/tai to download their FREE “Crushing the Five Barriers to Growth”

Opening up a business once meant signing a lease.

But today, the recipe for entrepreneurship calls for something far different. With just a few clicks online, you can have an e-commerce store up and running. Gone are the days of gatekeepers, as most online platforms have removed the barriers to enter entrepreneurship.

That’s why on today’s episode of The Tai Lopez Show, we are discussing how to make money online. By following a simple set of rules, you can create an online revenue stream to supplement whatever income you’re currently generating. Tune in to today’s episode to learn how to launch this side hustle!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“What do you have to do to make money in business? You have to make more money than you spend. And then you have to attract clients.” - Tai Lopez

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Points to Keep In Mind

• Use video marketing to sell yourself by broadcasting your authority on the subject
• Sell products that people use, not what you prefer/like
• Start with products with a price point lower than $100
• Use ClickFunnels or Shopify to create your e-commerce store
• It used to take 6 months to make a website, now it takes less than 60 minutes
• Test your marketing ideas using different Facebook campaigns
• Sell on Amazon: most people prefer buying online there because credit card is stored
• Show don’t tell; demonstrate your product and the reward you get from using it
• People are procrastinators: give people a reason to buy now
• Display social proof (how many people liked your product) on your website
• Look to small franchises over small business owners
• We all want: health, love, wealth, happiness

The more you LEARN, the more you EARN. Go to skillshare.com/tai to get 2 months for $0.99!

“It’s good to convey your authority, but it has to be authority that translates to how you can help the customer.” - Tai Lopez

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Each person has a unique story.

But it’s sometimes hard to see that inside the very noisy marketing world. From all angles, all day, we are bulldozed with branding content that aims to shift our consumer behavior. But how much of it actually work? When we take a step back and examine what messaging is actually effective, we see that it’s those that are derived from truly unique stories.

On today’s episode of The Tai Lopez Show, we are discussing the ins and outs of the storytelling required to effectively market. From how to design your website to what content you should be posting to your personal social media pages, this discussion has answers to all marketing questions. Tune in to apply these insights, so you can ensure a long and healthy career as a marketer!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Go into business in something where a large group of people wake up and say, “You know what’s the problem in my life? This.” - Tai Lopez

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Points to Keep In Mind

• Scientific studies use babies to remove societal influence/bias from the experiment
• Don’t use stock photography in your marketing materials
• Look at the Kardashians for influence on story and relatability
• People lie, but numbers don’t
• Use case studies on your website (ex: weight loss before/after photos)
• Answer the Who/What/Where/When/Why of your business on your website
• Implement urgency into your product messaging
• Analyze minutes watched instead of views when interpreting your video content
• Confucius said: “The man who chases two rabbits catches none.”
• Follow Jay Samit to learn about internet disruption
• Position the messaging to answer why the customer should care

Get unlimited access to 20,000+ free and premium classes at skillshare.com/tai

“The best marketing is to demonstrate. I don’t tell you why you should listen to me. I show you.” - Tai Lopez

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Marketing is storytelling.

And there is no greater venue for storytelling than the Internet. Today, the opportunity to market your business is unprecedented with an online presence. With no barrier to entry on social platforms, you can launch your business or brand to the top.

On today’s episode of The Tai Lopez Show, we are discussing how to make money online. There are many steps involved: selecting a domain name, purchasing a URL, driving traffic to your site or product through social media advertising. Executing each of these steps is the key to launching a successful business on the Internet. Tune in to today’s discussion to learn how and generate a revenue stream that puts you one step closer to financial freedom!

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“It used to cost at least $100,000 to $200,000 to get into business. Today, you can literally start a business for under $100.” - Tai Lopez

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Points to Keep In Mind

• Think about business ideas from an angle of what you use in the house
• You want to launch businesses that have competition
• • Example: McDonald’s only has 10% of the fast-food market
• Choose a simple, memorable domain name
• Use GoDaddy or Namecheap when purchasing a domain name
• Look through AliExpress when finding a source for your product
• • AliExpress will do the shipping for you when someone orders your product
• Use Shopify or ClickFunnels to build an online store on your domain
• Today, you can literally start a business for under $100
• When Jeff Bezos started Amazon in 1994, the website cost $100,000
• Use Facebook ads to target specific demographics of people online
• The best marketing is demonstration; show, don’t tell
• To become rich, you must become a master of common sense
• Understand that huge brands can disappear (ex: Myspace and American Apparel)
• There’s no change without a change in routine
• Don’t blame external resources
• There are 3 reasons people are broke: procrastination, fear, and overanalysis

“If you spend your life believing that the forces of the universe are raided against you, it’s going to make you miserable and make it impossible for succeed.” - Ben Shapiro

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Talkspace has over 2,000 licensed therapists. To sign up go to talkspace.com/tai

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It’s easy to blame externalities.

When we zoom out to examine our lives, we often find ourselves disappointed in the position we’re in. The immediate response to this is to try to find reason for why we’re not where we want to be. By placing the fault on things outside of ourselves, we relieve ourselves of the responsibility, ultimately not addressing the problem and instead fueling the stagnation.

That’s why on today’s episode of The Tai Lopez Show, we are talking about how to find the power inside ourselves with political commentator Ben Shapiro. Ben is the editor-in-chief of The Daily Wire. As a controversial political figure, Ben is subject to much criticism and controversy. Today, we hear his thoughts on everything related to politics, the government, the education system, and much more.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You have to believe you can succeed. You have to believe in an individual capacity to do better than what you are doing.” - Ben Shapiro

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Points to Keep In Mind

• Jealousy fuels tribalism
• Success requires believing in an individual capacity to succeed
• According to the Brookings Institute: in the United States, there are 3 things to ensure you’re not poor: don’t have kids before you’re married, graduate high school, and get a job
• The position of President has too much power
• Be aware of how media warps messaging
• Nothing besides military is solved by a federal government
• Studies show that quality of education is more determined by factors like how the family treats education than any sort of government system
• The problem is people looking to the federal government for solutions; localism is the solution
• The single greatest predictor of poverty is being born into single motherhood
• The focus of marriage has moved from the production and raising of kids to “are you in love?”
• The whole reason society has an interest in marriage is to make sure there’s a mom and dad in the home
• When dating, figure out values not common ground
• Tutorial learning (what our education system employs) only works for 85% of the population
• Albert Einstein, “The thing about smart people is that they seem crazy to stupid people”
• Don’t force it, take the opportunities that come to you
• The quality of immigration is largely dependent on the quality of the system you are immigrating to

“Catch trends before most people. You’ll make a hell of a lot more money. In the long-run, there’s no excess profits of anything.” - Tai Lopez

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We all want the next big thing.

But most people sit back, thinking that the inspiration will just come upon them one day. This is the false idea of success that prevents us from achieving our dreams. If we instead look at the trends, we can calculate and manifest a different reality by riding the waves of what tides are rising.

On today’s episode of The Tai Lopez Show, we are discussing how to catch trends early. Through my experience affiliate marketing over the past ten years, we look at big developments in the online marketing world. These success stories illuminate the indicators to be on the lookout for when trying to catch the next big trend.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If you download enough books, you will become a money-making machine.” - Tai Lopez

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Points to Keep In Mind

• If you don’t have a college degree, get into commission sales (cars, financial services, etc.)
• Find mentors and tell them, “If you teach me what you know, I’ll work for you for free”
• Selling life insurance is the most difficult sell
• A click in financial services used to cost around $.20/click
• • Today, life insurance services cost $17/click
• Catch trends before most people
• • In the long-run, there’s no excess profits of anything
• The top-ranking ETF of 2017 was in cryptocurrency
• Current trends: tiny houses, cannabis, backpacks
• If you only push others’ products, try to to develop your own product this year
• Try to embed ‘edutainment’ inside your content
• • There is a lot of money inside content that is both funny and educational
• Recreation is overrated
• Try to sense what the next big trend is and get there before the masses

Since the founding of the United States, in every generation, in every field of business, politics, sports and society, we’ve watched in shock as corruption, deceit and desire bring down heroes, titans and those we thought we could trust.

In the aftermath, we’re left with too many questions, how did this happen? Who is to blame?

Subscribe to American Scandal today. www.wondery.fm/scandal

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“The President, in my opinion, is a reflection of what’s already there. They don’t cause anything.” - Tai Lopez

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Our President is everywhere.

No matter where you turn, his face and some news headline is screaming at you. The mass media makes it near impossible for us to focus on anything else. However, some of the blame must be put on ourselves for keeping those Twitter feeds open, leaving the TV on, and letting our Facebook friends dictate our thoughts.

On today’s episode of The Tai Lopez Show, we are discussing the importance of the President. By examining this, we can better understand what’s actually happening in our day-to-day when we become distracted by the mass hysteria. Inside this discussion, we unpack the other things that are important in life: diet, exercise, lifestyle, etc.

Tune in to this conversation to learn how to reframe your understanding of the President’s importance.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“People who aspire to be leaders usually have mental problems.” - Tai Lopez

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Points to Keep In Mind

• Distinguish between correlation and causation to find the truth
• Read Freakonomics by Steven D. Levitt and Stephen Dubner
• Be aware of how little mass media and news outlets are helping your life
• To live the best life, be a contrarian by paying attention to what mass media doesn’t acknowledge
• Washington D.C attracts narcissism, machiavellianism, and psychopathy
• Ask the question if your politician changes views because of principle or politics
• There are no more lifelong jobs inside today’s economy
• Take note when politicians take credit versus blaming others
• Studies show that people who focus on externalities don’t do as well in life
• Your body is mostly a reflection of your diet, exercise, and lifestyle
• Make sure the proportion of energy you spend on politics is aligned with other priorities

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“People think entrepreneurs are risk-takers, but they’re actually the exact opposite.” - Anik Singal

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There are the people who care about you and the people who don’t.

Deciphering who belongs in which camp can sometimes be challenging. As our stock grows, more and more people come into our lives, wanting to be a part of the rising tide. But are they there to contribute or just ride the waves?

On today’s episode of The Tai Lopez Show, we are joined by Anik Singal, founder of e-learning company Lurn. Anik’s insights spread across many different domains of business: from picking yourself up out of rock bottom to making deals in the boardroom, we can take our entrepreneur game to the next level from learning Anik’s story.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Most people think they need to be Batman in a sales situation. Instead, position yourself as Robin and make the thing you’re selling Batman.” - Anik Singal

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Points to Keep In Mind

• You can tell who your real friends are in failure
• Failure provokes introspection; take note of your answers to “Why?” during this time period
• Don’t let ego get in the way of your methodology during times of success; do the risk analysis
• Listen to your mentors
• Study your past patterns/cycles to figure out what was behind times of success and failure
• Implement and take action
• Hire how many people can be supervised, not how many people you can hire
• The introduction of an ad needs to grab attention by answering: what’s in it for you
• Position yourself as Robin and make the thing you’re selling Batman
• Integrate storytelling to create connection, not credibility
• We live in the age of interactive marketing; the day of direct marketing is gone
• Use content to deliver value and build credibility
• • Make your content linear: lists or diagrams
• Aim for 3-5 ‘Aha moments’; any more will be exhausting for your audience, any less will be disengaging
• Integrate reason-respecting bias to shed perspective on the price of your product
• The purpose of the pitch is to ask for a sale, but it’s really to provide value
• Copywriting is not about trigger-words; it’s a sequence of a specific words that create a story
• The best e-commerce content is a demo of the product

Get unlimited access to 20,000+ free and premium classes at skillshare.com/tai

“We’ve grown up in under an antibiotic umbrella where we think antibiotics are going to cover and cure everything.” - Dr. Martin Blaser

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It’s a no-brainer.

When we’re feeling under the weather, we seek out the antibiotic prescription. For bacterial infections, this works incredibly well. Within days, the sickness has cleared out from our system, and we can return to our normal life. But what happens over the long-run from this quick-fix?

On today’s episode of The Tai Lopez Show, we are joined by Dr. Martin Blaser, the Director of The Human Microbiome Project at NYU’s School of Medicine, to discuss the dangers of antibiotic use. Dr. Blaser has 28 patents, and is the author of Missing Microbes, a book that examines how our species is devolving with the declining supply of microbes in our system.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Our system is completely backwards. It’s a false economy. People are making a lot of money out of germaphobia.” - Dr. Martin Blaser

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Points to Keep In Mind

• Humans are actually a partnership between microbes and us (equal numbers of cells)
• Without microbes we would not be alive
• There is evidence that our supply of microbes is disappearing
• • Evidence that this is at the root of the rising rates of autism, celiac disease, Alzheimer’s, etc.
• Most probiotics have not been tested in scientific studies over the long term
• Kids who take on average more antibiotics than others turn out fatter
• We only look at the benefits of antibiotics because doctors are too concerned about liability
• Babies pick up their mother’s microbes in the birth canal
• • Rising rates of cesarean sections are preventing this from happening
• 70 years ago, agriculture experts figured out that if you feed antibiotics to animals, they gain weight faster
• Some cities have an antibiotics in their drinking water
• Sweden uses 40% of the antibiotics we use
• Epidemics come from the lack of diversity in our current living situations
• Kids born by C-section are more prone to disease (celiac disease, juvenile diabetes, etc.)
• The rate of juvenile diabetes is doubling every 25 years
• A Denmark study showed that antibiotics increase risk of inflammatory bowel disease by 14% in kids
• We’ve engineered a system where the doctor-patient relationship is sterile
• Antibiotics change the metabolism in adults
• We need better diagnostics to determine viral vs. bacterial infections
• Food preservatives are antibacterials destroying our microbiome
• Our good bacteria fights the bad bacteria; this is the problem with anti-bacterial products
• Hospitals and doctors like C-sections because they’re scheduled

“When I first started meditation, it didn’t make me feel good. It made me feel like a bad person.” - Jay Shetty

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Introspection is a luxury.

In our busy lives, we become so consumed by our day-to-day that we rarely take the time to think and breathe. The irony of this is that looking inward is required for personal and professional growth. So, while we might think that filling our calendars is taking us to the next level, we must simultaneously be taking time for ourselves to process and learn.  

And on today’s episode of The Tai Lopez Show, we are talking best meditation practices with Jay Shetty. Jay, who was once a practicing monk in India, is now an award-winning host & storyteller with the Huffington Post. He is part of the 2017 Class of Forbes 30 Under 30, and today we are fortunate to here his insights on meditation and mindfulness.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“When I have an idea, I want to know as much what the Dalai Lama thinks as what the Mark Zuckerberg thinks.” - Jay Shetty

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Low rates, great service. Your best loan ever, guaranteed. Visit lightstream.com/tai to learn more.

Points to Keep In Mind

• Detachment doesn’t mean “you own nothing,” rather, it means that “nothing owns you”
• Don’t get trapped in the perception of yourself
• • Charles Cooley, “I am not what I think I am, and I am not what you think I am. I am what I think you think I am.”
• Seeing others’ struggles exposes the illusion of your own suffering
• Gandhi, “I was sad that I didn’t have any shoes, but then I saw a man with no feet.”
• Let your consciousness evolve from survival to service for others
• Remember that awareness doesn’t always feel good, but is the first step to self-improvement
• The most successful people in the world choose education over entertainment
• The more specific your gratitude is, the deeper it is
• Read Thinking, Fast and Slow by Daniel Kahneman to separate the voice of your mind from the voice of your intelligence
• Use social media to start curating your feed with mindfulness/meditation sources

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“You don’t want to be surrounded by ‘yes-men.’ You want to be surrounded by people who are going to say, “Hey Boss, I have a better way.” - Jocko Willink

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Sleep is a requirement for success

But how much sleep is too much? And how many hours of sleep is too few? When we go to bed every night, we must calibrate the necessary amount of sleep to sustain an optimal day. This life hack, when executed, can take your daily hustle to the next level.

That’s why on today’s episode of The Tai Lopez Show, we are joined by Navy SEAL Jocko Willink to discuss his sleep patterns. Jocko is the author of 3 New York Times Bestsellers, most notably Extreme Ownership: How U.S. Navy SEALs Lead and Win. Willink’s insights spread across multiple domains: from discipline to foreign policy, all the way to how to run a business. Tune in to hear his insights, so you can optimize your sleep habits to perfection.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“I wake up at 4:30. That’s a really good root of personal discipline. When you make the decision to not snuggle back with your pillow, you will feel better.” - Jocko Willink

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Points to Keep In Mind

• It something doesn’t make sense, put a stop to it
• If you struggle with discipline, seek out martial arts to train yourself
• Under Saddam Hussein, Afghanistan civilians were being tortured
• In the initial phases of the Iraq War, American troops fought alongside Iraqi soldiers
• The problem on the battlefield is that there is not enough decentralized command
• Most of the door-to-door fighting has been done by Iraqi soldiers
• • ISIS has gone from 70,000 to just over 1,000
• Personal discipline will set you free by making you feel good in the long-run.
• • Thus, you won’t make choices that try to make you feel good in the short-term
• Napoleon said if you execute a plan that you know is wrong, you’re culpable
• Life is part art (the human gut instinct) and part science (the metrics)
• Once you’re no longer afraid to die, then you will just care about the people around you
• Contrary to popular belief, the military doesn’t stifle creativity
• Subjects in school should be taught together, as the interwoven story they are
• There’s people who aren’t more anti-war than those who serve
• Quick wars are good wars and heavily influenced by level of preparation

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Casper is the award-winning mattress w/ 20,000 5-star reviews. Get $50 off yours at casper.com/lopez.

“The #1 reason small businesses fail is because of overfunding.” - Daymond John

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In a competitive marketplace, our customers demand a lot.

At any point in a sales journey, a potential customer can opt out and seek a competitor for a similar product or service. This challenge makes the marketing and advertising messaging of utmost importance. And it doesn’t stop there. Once a customer is acquired, the challenge to keep them a customer remains.

On today’s episode of The Tai Lopez Show, we are joined by Daymond John to discuss how to treat our customers. He is most well-known for his appearance on the hit show Shark Tank. As a teenager, he started the hip hop-inspired clothing line FUBU, while working his job at Red Lobster for $30,000/year. In this interview, we hear his insights on entrepreneurship, productivity, and what money actually means. He is the author of Rise and Grind. Tune in to hear his insights and take your daily hustle to the next level!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Obsession with your business is the same as obsession with your kid. You don’t look it as a daily job; you look at it as the process. You know you’re not going away, just like you know you aren’t giving your child up for adoption.” - Daymond John

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Casper is the award-winning mattress w/ 20,000 5-star reviews. Get $50 off yours at casper.com/lopez.

Points to Keep In Mind

• 2 ways to operate business: either reduce costs and/or increase sales
• 3 ways to deal with customers: buy new one, upsell current one, or make one buy more frequently
• Read The Power of Broke to learn how money is a superficial high
• Over 60% of Forbes 1000 are self-made men and women
• The #1 reason small businesses fail is because of overfunding
• The people who tell you to quit your day job are selling insecurity
• Money is a great slave and horrible master
• If you have to take a vacation from your job, you shouldn’t go back
• Be careful of the email inbox trap where you are focusing on fixing other people’s problems and not your own
• Read The Everything Store to learn the story behind Amazon
• The top 10 richest men have more money than the bottom 3.5 billion combined
• Productive people are selfish, give praise to themselves, and meditate on their goals
• An entrepreneur questions the system and everything around them
• Sometimes being born into wealth is a disadvantage

Casper is the award-winning mattress w/ 20,000 5-star reviews. Get $50 off yours at casper.com/lopez.

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“People love people that subconsciously remind them of themselves. Narcissists love narcissists.” - Tai Lopez

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Narcissists are everywhere.

Today, more than ever before, the ego is inflated. With the rise of social media, our smartphones have become devices that pump our self-esteem through Instagram likes. If we rely to heavily on this for our self-worth, we run the risk of falling into the trap of narcissism.

On today’s episode of The Tai Lopez Show, we are discussing narcissism and other personality traits. When we take personality tests, we can then decide where to push our efforts for self-improvement. Listen to this episode to learn how to detect the narcissists around you, and then best navigate their complex personality.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If you go to entrepreneur conferences and walk into a room with 500 entrepreneurs, you are now in a room of 500 insane people.” - Tai Lopez

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Points to Keep In Mind

• The 6 attributes of narcissism: authority, self-sufficiency, superiority, exhibitionism, exploitativeness, vanity, entitlement
• Read The H Factor of Personality to learn how to categorize people
• Most narcissists don’t see themselves as narcissists
• Extroverts like new things; introverts like routines
• Machiavellianism is sneaky, two-faced, manipulative; linked to being bullied as a child
• • Characterized as people who pursue in an interpersonally exploitative strategy
• Higher narcissism means higher extroversion and creativity
• Childhood bullying is tied to higher levels of machiavellianism
• Narcissism leads to higher levels of stress
• Scientists say it takes the average person 67 days to break a habit
• Conscientiousness is diligence, prudence, organization, and perfection
• Scientists laugh at the Myers-Briggs test
• We celebrate people with mental problems in the modern world
• Men are more psychopathic than women

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Liked what you heard? Subscribe and listen to Raising The Bar here 

A show for entrepreneurs, for anyone who wants to know about business, or how to have a life while having a business. Founders Alli Webb and Michael Landau speak to budding and successful business owners whose ideas they love. Alli started their business Drybar by driving herself around to homes in Los Angeles to give blow-outs to clients, but then their business took off. Now, Drybar has over a hundred stores across the country. Alli and Michael share what it takes to risk everything on a great idea, they share the things they’re obsessed with -- and they fight like brother and sister. Oh, did we forget to mention that Alli and Michael are also siblings?

Subscribe and listen to Raising The Bar here

“The greatest regret is growing older and realizing you got good at the wrong thing.” - Tai Lopez

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The problem isn’t the amount of time in a day.

It is how we use it. As our businesses and brands grow, managing our time becomes more and more difficult. With the mountain of to-do lists piling up, we are left with no choice but to focus in on what’s most important and execute from there.

On today’s episode of The Tai Lopez Show, we are joined by James Swanwick to discuss how to best focus our time as we find success. James is a former anchor on the Australia and New Zealand version of ESPN’s Sportscenter, and now the Founder of Swannies, a glasses company that helps prevent sore eyes, headaches, fatigue & blurred vision.

Tune in to this discussion to learn James’ tricks for building the business of your dreams.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

You can order James Swanwick’s Swannies here

“What makes you happy doesn’t always make you rich. And what makes you rich doesn’t always make you happy.” - Tai Lopez

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Points to Keep In Mind

• Read Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi
• What makes you happy doesn’t always make you rich. And what makes you rich doesn’t always make you happy
• Spend more time thinking, and less time working
• Reframe your thinking about age to consider time left more than time passed
• Be patiently impatient, rather than the impatiently patient
• You start to become rich when you do what you want to do on your own timeline
• The 4 M’s of Motivation: Material, Mating, Mastery, Momentum
• Anxiety is not functional because you are worrying about what’s obvious
• Read The Folly of Fools: The Logic of Deceit and Self-Deception in Human Life by Robert Trivers
• We self-deceive because it makes us more effectively read other people
• Nothing will degrade your body faster than not sleeping

“A high utilization rate hurts your credit score as much as missing a payment.” - Stephen Liao

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Banks are willing to lend us credit cards.

With these credit cards, our purchasing power increases. We are able to purchase the things we want, as long as we pay the bank back. But these credit card companies also incentivize us to purchase more with bonuses and gifts. So the question becomes: how can we use these free perks to pay off our credit cards?

On today’s episode of The Tai Lopez Show, Stephen Liao teaches us how to sift through the world of credit card perks to be able to do just this. Stephen dropped out of Stanford to figure out the credit card game just a year ago, and today he has a credit-limit that exceeds $3 million spread across 220 different credit cards. If he’s not flying first-class, he’s on a private jet. And if he’s not staying at the Waldorf Astoria, he’s at the Ritz-Carlton. Tune in today to learn his secrets on building a good credit score!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Essentially, it’s legal money laundering. You pay off your credit card with cash equivalence, get your sign up bonus, and then pocket the $150.” - Stephen Liao

(click to tweet)

The more you LEARN, the more you EARN. Go to skillshare.com/tai to get 2 months for $0.99!

Points to Keep In Mind

• Checking your credit for your own personal use does not hurt your credit
• • Use Credit Karma to check credit
• VantageScore is less accurate than FICO score
• 850 is a perfect credit score
• Try to keep your credit card utilization under 9%
• Treat your credit limit as how much money you have
• Utilization rate, payment history, and derogatory marks affect your credit score
• Age of credit history factors in: oldest account and average age
• • You can’t help your age of credit history
  • Try to have an age of credit history over 9 years
• Try to have at least 21 lines of credit being reported
• Correlation does not imply causation when opening new credit cards
• For those under 18, get authorized on your parents/relatives’ cards to build rapport with banks
• Get Chase Freedom for first card
• • $150 cash back for $500 spent
  • 5% money back (MB) for an intermediate credit card
• You need a credit score of at least 600 to receive credit card perks
• Try to get status with each card (ex: Delta’s status for travel allows you to upgrade to first-class for free)
• If you’re in debt, look into Citi Simplicity to balance-transfer your debt (also, Chase Slate and Bank Americard)

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“Humans aren’t really logical. They just think they are.” - Tai Lopez

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We get stuck in our routine.

It’s inevitable that between a full-time job, demands at home, and extra-curricular activities, we can become robotic as we tend to each commitment and obligation. This predictable behavior can feel comfortable and yield a healthy paycheck, but if we’re not careful, we can become confined by it.

That’s why on today’s episode of The Tai Lopez Show, we are discussing interruption patterns. In our society of comfort and predictability, our days become clones of the previous. In order to break the norm, we must seek out experiences and wakeup calls that interrupt our traditional modes of thinking. When we do this, we can induce that growth and change we have always wanted. Suddenly, we are starting the business that’s been sitting in the back of our head instead of talking about it.

Tune in to today’s episode to learn how to go towards the interruption patterns in your life, so you can start your path to financial freedom!

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You only change when something massively interrupts you.” - Tai Lopez

(click to tweet)

Low rates, great service. Your best loan ever, guaranteed. Visit lightstream.com/tai to learn more.

Points to Keep In Mind

• Studies show when you write something down, you absorb it 50% better
• The definition of insanity is doing the same thing over and over again, but expecting different results
• The average American saves 2% every year
• Have an interruption pattern that sends you up, not down
• • Most people need massive pain to have interruption
• Use visualization techniques to see what you want to do before doing it
• Create clear goals with realistic timelines
• Attach strong emotion to your goals and you will be motivated to reach them
• Real estate is the industry that has made the most millionaires  
• Use the P.A.S.E. System (Practical, Action, Social, Emotional) to read people’s personality types and adapt accordingly
• • Practical - slow, accountant-types, think before they speak
  • Action - speak aggressively, say what you want, not easily offended
  • Social - those who believe social chit chat is most important
  • Emotional - introverted, not very talkative to strangers
• Invest in avenues of education that will pay itself off
• You don’t value what you don’t pay for

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“Not being connected to the natural cycles that we evolved to be in is the biggest problem.” - Tai Lopez

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We are stuck in our bubbles.

In the modern world, we get trapped in the sterile nature of highly industrialized life. From working in an office to sleeping in an apartment, our days are spent in air-conditioned units, away from the natural environment we evolved to be in.

That’s why on today’s episode of The Tai Lopez Show, we are discussing the way of the Amish people. By understanding their methods of living, we can tap into their secrets for happiness, and apply those to our lives. Tune in to this episode to learn how to approach your day-to-day in this most natural way, so you can connect with your evolutionarily built hardwiring.

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Humans are meant to live in community life. Not as independent organisms.” - Tai Lopez

(click to tweet)

Receding hairline? Go to forhims.com/tai to turn it around with your $5 trial!

The more you LEARN, the more you EARN. Go to skillshare.com/tai to get 2 months for $0.99!

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Points to Keep In Mind

• Choose apprenticeships over institutional education
• Anthropomorphism is when you treat non-human things like humans
• Examine the ways in which you are connecting to nature
• When you try to live outside of nature’s laws, nature laughs last
• Science shows that the human brain is wired to handle relationships with roughly 150 people in a network
• When you don’t see different generations every day, you are less happy
• Read The Power of Now by Eckhart Tolle
• Conscientiousness is diligence, prudence, organization, and perfection
• Write out your plan for tomorrow at the end of each day
• Amish people, on average, work 15 hour days

Baldness is optional! Go to forhims.com/tai to remove it from your options.

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Want to learn more? Visit tailopez.com/alliance or mastermarketeralliance.com to join the group!

“I know a lot of companies send emails as a brand. That’s a mistake. You should actually send it as a person.” - Alex Mehr

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A website is useless without traffic.

It doesn’t matter how beautiful the design is. If nobody is landing on the site, then you’re unable to sell your product or service. And furthermore, you cannot refine the site to make it most optimized for purchases.

That’s why on today’s episode of The Tai Lopez Show, we are continuing last week’s conversation about online marketing with Dr. Alex Mehr. He is the CEO of MentorBox, an online book subscription service. In the past, he has run online businesses that have done over $1 billion in revenue, like the online dating website Zoosk. Tune in to learn his online marketing tips, so you can implement similar strategies to drive traffic to get customers to purchase your product or service.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“When you’re optimizing for link-clicks—a lot of time you will end up with inferior traffic.” - Alex Mehr

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Points to Keep In Mind

• For video marketing, create videos under 1 minute for Instagram
• Identify your dimensions or variables before testing your thesis
• To sell higher price-point items, sell lower-price point items to have customers enter sales funnel
• Optimize your websites to purchase or add to cart
• People are making buying decisions based 100% off emotions
• Use familiar faces on your advertisements to build page authority
• Bombard a specific geographical region with ads and then extrapolate insights to the entire country
• Try to put $.50 of every $1 of return back into marketing efforts
• Do not test for the one winning ad; different ads resonate with different people
• If you have a hook that works, repeat it over and over again
• Optimizing for link-clicks or impressions will send inferior traffic for potential purchase
• Play with different backgrounds on your ads
• Read The 7 Habits of Highly Effective People and Pre-Suasion

To learn more visit tailopez.com/alliance or mastermarketeralliance.com!

The Tai Lopez Show is produced and managed by Kast Media. Learn more at KastMedia.com

Get unlimited access to 20,000+ free and premium classes at skillshare.com/tai

“If you are a master marketer, you will not be broke for the rest of your life.” - Tai Lopez

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Marketing is noise.

But great marketing cuts through that noise and speaks to the consumer in ways that other products do not. That’s why a great product needs great marketing. Without the proper messaging, the product will never reach the public and remain on the shelves inside the factory.

On today’s episode of The Tai Lopez Show, we are discussing how to be a master marketer. Whether it’s creating content that immediately hooks the audience or using Facebook and Instagram ad platforms, this conversation will help no matter what industry or product you are marketing. Tune in to learn these strategies, so you can apply them to your product or service.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“More video marketing. Even Amazon now allows video reviews of products. People watch video.” - Tai Lopez

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The more you LEARN, the more you EARN. Go to skillshare.com/tai to get 2 months for $0.99!

Points to Keep In Mind

• Develop a ninja sixth sense by trial & error and osmosis
• Studies show that it’s not so much your salary as much as the direction it’s moving
• • The human brain operates around momentum
• Be skeptical of the modern education system
• Great marketing hooks the viewer immediately upon seeing it
• Every marketing window closes in about 7 years
• Ads on Instagram is still a growing ecosystem
• Livestreaming is a type of interactive marketing
• Facebook now has a built-in coupon feature for restaurants
• Juxtapose tones by making a serious brand funny or a funny brand serious
• Understand the 25 Cognitive Biases to be a human whisperer
• Real estate has made the most millionaires out of any industry in history
• Read Hooked or Contagious to understand marketing

Want to learn a new skill? Get 2 months of Skillshare for just $0.99! Sign up at skillshare.com/tai!

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“I hope your cholesterol is high because high cholesterol is associated with living a longer time and being smarter.” - Ben Greenfield

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Every year there’s a new diet.

And with enough publicity, we will latch onto whatever promise it preaches. The unfortunate truth is that no one diet will fix our problems. Health comes from a combination of diet, exercise, nutrition, and lifestyle. When we combine all of these forces, our body will respond in the positive direction.  

That’s why on today’s episode of The Tai Lopez Show, we are discussing how to assess our cholesterol and other blood-related metrics with Ben Greenfield. This is Part 2 of our conversation with the immersive journalist. Ben has written articles for Men’s Health and other widely known publications about his experience with the latest supplements, injections, and surgeries. From stem cells to high-intensity training, Ben gathers a unique vantage point from subjecting his body to this array of tests and experiments. Tune in to today’s episode to learn how to best navigate the often confusing health landscape!

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“In the absence of plant matter, saturated fat is inflammatory.” - Ben Greenfield

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Low rates, great service. Your best loan ever, guaranteed. Visit lightstream.com/tai to learn more.

Points to Keep In Mind

• Most corn-based products are GMO, but most popcorn is non-GMO
• Cholesterol acts as a repair mechanism in the body, transporting fats throughout the body
• As you age, your cholesterol rises because you need more cholesterol for repair
• There is talk in the nutrition sector of high HDL being indicative of systemic inflammation
• Your HDL to triglyceride ratio should be favorable
• High cholesterol is associated with living a longer time and being smarter
• You don’t want high cholesterol in the presence of high hemoglobin or H1C
• Glucose can adhere to cholesterol particles
• The problem with the ketogenic diet is the lack of fiber

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“My telomere length has shown that my biological age has dropped from 37 to 20.” - Ben Greenfield

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Aging is no fun.

But it’s an inevitable part of life, right? Well, as science evolves, technologies are brought to the public that can in fact reverse aging. Whether it’s stem cell therapy or NAD injections, the consumer now has options to bend space and time.

On today’s episode of The Tai Lopez Show, we are discussing the power of these technologies with Ben Greenfield. Ben is an immersive journalist who takes it upon himself to try out these supplements, injections, and surgeries himself. From his vantage point, we learn firsthand what is involved through this process. Listen to today’s episode to learn about Ben’s experience, so you can be an informed consumer if you choose to try out any of these methods.

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“HGH can actually increase aging due to excess anabolism. I’m a bigger fan of things like colostrum and goat milk, things that cause endogenous growth hormone production.” - Ben Greenfield

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Learn about a smarter way to hire for FREE at ziprecruiter.com/tai!

Points to Keep In Mind

• Our bodies require stem cells to heal properly
• The best type of muscle to have is what powerlifters has
• Studies show that using blood-restriction devices can have anti-aging effects
• Physicians aren’t legally allowed to inject you with stem cells
• Dark, rich foods like blueberries, chocolate, and wine increase stem cell production
• Stem cell therapy requires removing stem cells from your fat
• Bone marrow is better for anti-aging, and stem cells from fat is better for joints
• Stem cells are too large to cross the blood-brain barrier
• Sugar increases the permeability of your blood-brain barrier
• NAD injections are more bang-for-buck than stem cell therapy
• HGH has a time and place, but can actually increase aging due to excess anabolism

You can’t do everything alone! Go to ziprecruiter.com/tai for a smarter way to hire!

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“Nothing is going to change quickly until you have someone walk you through it.” - Tai Lopez

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We think we can do everything ourselves.

But the reality is that even if we can, it is almost always not the most efficient road to success. Whether it’s building a business or learning a new skill, shouldering the entirety of what’s in front of you will present more obstacles than had you sought out a guide or mentor.

That’s why on today’s episode of The Tai Lopez Show, we are discussing the power of mentorship. When we put ourselves in the company of successful people, our brains turn on their natural learning mechanism: osmosis. We pick up their habits, start thinking how they think, and learn how to navigate problems as swiftfully as they do. Listen to today’s episode to learn how to find these mentors and absorb their knowledge, so you can reach the heights they find themselves on!

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“People lie but numbers don’t. I meet people that say, ‘Tai, I’m super skilled at making money.’ I respond, ‘Okay, show me the money.’” - Tai Lopez

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Points to Keep In Mind

• Instead of blaming external things, take matter into your own hands
• The average person scrolling the Internet is going fast
• Show human faces on your marketing material
• Use the K.I.S.S. (Keep It Simple & Stupid) mentality when marketing
• Don’t use generic photography in your marketing materials
• Use headlines that clearly state the problem you’re solving
• Pick a website URL that is easy-to-understand
• Articulate the emotional benefits, not the features
• Understand that your educational system/upbringing has not equipped you
• Find mentors, guides, and people to shadow in the industries you want to be in
• For personal brands, don’t use underscores in your Instagram name
• Resist the tendency to jump projects as an entrepreneur
• Understand that there is a finite amount of money in the world
• People lie but numbers don’t
• Present yourself as the hardest worker when applying to jobs

“Machiavellianism is when people pursue in an interpersonally exploitative strategy.” - Dr. David Buss

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We are all flawed.

But instead of trying to fix our own issues, we point the flaws in other people. This is an inescapable part of the human condition; it’s easier to look outwards than it is to look inwards.

On today’s episode of The Tai Lopez Show, we are joined by world-renowned evolutionary psychologist, Dr. David Buss, to discuss how to fix ourselves. Professor Buss is the author of The New Science of the Mind, and currently teaches at the University of Texas at Austin. He has previously taught at Harvard and the University of Michigan, and today he explains the mechanics behind human psychology.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“We evolved in small groups, and all groups have status hierarchies. From an evolutionary perspective, reproductively relevant resources always accrue to those with the highest status.” - Dr. David Buss

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Points to Keep In Mind

• Host networking events at your house once a month and invite people you want to connect with
• Bullying is a massive predictor for psychological problems
• Machiavellianism is a trait in people who pursue in an interpersonally exploitative strategy
• • This can be masked in charisma
• Narcissism is a sense of entitlement and skewed value of others vs. value of themselves (welfare-tradeoff ratio)
• Agreeableness is flexibility, patience, gentleness, and forgiveness
• Conscientiousness is diligence, prudence, organization, and perfection
• High psychopathy scores are void of empathy and impermeable to learning how to improve
• Entrepreneurs score the worst on dark triad tests
• Narcissism is tied to creativity and intelligence
• Biggest red flags in long-term mate: high neuroticism or low agreeableness
• High psychopathy scores are incapable of being fixed

Resources

• Read The H Factor of Personality to learn how to categorize people
• Use Dark Triad Personality Test to find out how people score on machiavellianism, narcissism, and psychopathy
• • Narcissism Personality Test to find out which how you score on: authority, self-sufficiency, superiority, exhibitionism, exploitativeness, vanity, entitlement
• Read the 25 Cognitive Biases to learn what elements of human psychology to integrate into your ads

“The easiest money-maker and best service to offer is paid ad management (PPC).” - Neil Patel

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Posting engaging content to social media comes easy to the digital native.

But many business owners today don’t know how to use the platforms. That void is the opportunity for the tech-savvy generation. We can package our photography and tweet skills into a social media marketing agency and provide value to those who need our help.

On today’s episode of The Tai Lopez Show, we are joined by Neil Patel. Neil is a New York Times Bestselling Author, and Entrepreneur magazine named him a Top 10 Marketer. In this discussion, he covers all things related to social media: how to cold-email a CEO, what websites to use when trying to lock in high-paying clients, how much to charge your clients when first starting out. To be successful in business today, you need to know online marketing inside and out, and that’s what we’re teaching you on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Email the investors. They’re the guys who write the check. They’re the guys that say hire this guy.” - Neil Patel

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Points to Keep In Mind

• Recently-funded startups get pressure from investors to spend money to make the next Uber. Use Crunchbase news to find which ones just received their money
• Most business owners don’t know how to use social media.
• Solicit business by explaining your value in a video
• • Point out that you can do the job for cheaper than what the job posting offers
• Craigslist over Indeed.com if you’re just beginning to seek out clients online
• • Those businesses are smaller and more willing to take you on
• When pitching your services via email - email both the CEO and the investors with where you think the company is messing up and how you can fix it
• The easiest money-maker and best service to offer is paid ad management (PPC)
• Google AdWords, Facebook Support Center, and YouTube is the new ad-school
• Start with small adjustments, like slightly improving the banner image on a Facebook page
• Charge a flat fee plus a percentage of spend

Listen to American Innovations on iTunes and learn/listen on the American Innovations website here.

iTunes link: https://itunes.apple.com/us/podcast/american-innovations/id1370092284?mt=2

American Innovations: https://wondery.com/shows/american-innovations/

Search “American Innovations” on Apple Podcasts or wherever you listen to podcasts.

American Innovations is hosted by bestselling author Steven Johnson, who The Wall Street Journal called “one of the most persuasive advocates for the role of collaboration in innovation.” This podcast is brought to you by Wondery, the network behind Business Wars, Tides of History, and Dirty John.

Get unlimited access to 20,000+ free and premium classes at skillshare.com/tai

“How do you figure out what career to choose? You have to think of yourself as a detective and look for clues.” - Tai Lopez

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Your 6-pack doesn’t matter if your bank account stresses you out.

And it doesn’t matter how much money you have if your friends aren’t supportive of you. The juggling act of life is not easy, but if we don’t rise to the challenge of it, then we will end up with lopsided strengths and crippling weaknesses.

On today’s episode of The Tai Lopez Show, we are discussing the 12 foundations to health, wealth, love, and happiness. To live the good life, you must conquer each of these four domains at the same time. How you do this is by deliberately and methodically placing energy into finding your strengths in each. By examining your mind map or conducting The Saturday Test, you will find your passions and move forward in the right direction. Tune into today’s episode to apply these learnings to your life plan.

You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“At the end of the day, what does it matter if you have a 6-pack if your bank account stresses you out?” - Tai Lopez

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The more you LEARN, the more you EARN. Go to skillshare.com/tai to get 2 months for $0.99!

Points to Keep In Mind

• Studies show 80% of people don’t like their career
• It is very possible entrepreneurs start businesses they don’t like
• Think of yourself as a detective looking for clues when figuring out a career
• Use The Saturday Night Test to understand your true interests
• • What do you talk about on a Saturday night, when no work is needed to be done?
• If you have to take a vacation from your job, you should never come back
• Read Flow by Mihaly Csikszentmihalyi to achieve optimal performance
• Set up your business to be on the Internet, so you can achieve automatic income
• The scientist Helen Fisher says that our mind map is formed between the ages 14-18
• • This determines our interests and passion; what we should choose as a career
• Take a psychometric test to figure out what you should do for a living
• Do not underestimate the power of what you grew up around

Want to learn a new skill? Get 2 months of Skillshare for just $0.99! Sign up at skillshare.com/tai!

Download the highest-rated podcast app Castbox for FREE here!

The Tai Lopez Show is produced and managed by Kast Media. Learn more at KastMedia.com

Problems hiring? Go to ziprecruiter.com/tai for a smarter way to hire for FREE!

“Biology works by trial & error, and then it keeps the best. If you apply that to business, it’s a very powerful heuristic.” - Tai Lopez

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In evolution, the environment selects which genes to push forward.

And in business, the market determines which ideas are successful. Both biology and entrepreneurship rely on something external to tell them what to do. Thus, we can learn how to build a business from examining the principles of biology.

On today’s episode of The Tai Lopez Show, we are discussing why trial and error is the most effective approach to building something great. While developing your product or service inside a locked room might seem like the right thing to do, you must let the environment influence the design. If you don’t, you run the risk of building an idea that people won’t want. So tune in to today’s episode to learn why your $1-million idea only comes from listening to your environment!

You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“People learn the most by osmosis. Just being around other people. There should be more internships, apprenticeships, and shadowing.” - Tai Lopez

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Learn about a smarter way to hire for FREE at ziprecruiter.com/tai!

Points to Keep In Mind

• Shadow mentors in careers or industries that you’re interested in
• Get out of the city at least once/month
• • Go back to your roots and be amongst nature, animals, and serenity
• Writing down 3 things you’re thankful for every night has the same effectiveness as anti-depressant medication
• Understand that you get what you pay for in life
• Carbohydrates are produced through photosynthesis in plants, grains, etc.
• Protein costs significantly more than carbs to produce
• They can now genetically engineer foods to have amino acids people are deficient in
• Apply biology’s trial & error system to your business
• Your body has built-in defense mechanisms to prevent disease

You can’t do everything alone! Go to ziprecruiter.com/tai for a smarter way to hire!

Download the highest-rated podcast app Castbox for FREE here!

The Tai Lopez Show is produced and managed by Kast Media. Learn more at KastMedia.com

“Go shadow people. A dentist, a doctor, a business person. Go shadow for a day or two and see if you like it before you shell out $47,000 per year.” - Tai Lopez

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Nobody is skeptical of traditional academic institutions.

Yet everyone has an opinion about self-education. The total student loan debt in the United States is now $1.3 trillion, but the attention gets put on the $500 online course that teaches relevant skills like social media marketing or real estate principles.

That’s why on today’s episode of The Tai Lopez Show, we are responding to a comment from Reddit on the validity of self-education. This post accuses those who sell self-education as being scam artists, and by picking apart this argument, we are able to see the value in self-education compared to its alternatives. For a substantially smaller portion of the academic institution’s price, one can receive better and more applicable education. Tune in to today’s episode to learn the value and relevance of what you’re learning on The Tai Lopez Show!

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Don’t root against the underdog. The system is what fights progress.” - Tai Lopez

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Points to Keep In Mind

• It’s important to clarify the things people have mixed-up ideas about
• Compare self-education to traditional academic institutions to put the money in perspective
• Uber cut out the middleman to create a decentralized business
• Shadow people working in the professions you’re interested in before committing your own money to studying them
• On average, becoming a millionaire takes 12-20 years
• Understand that nothing is free in this world
• Be prepared for the upsell academic institutions will try for at the end of your undergraduate degree

“The best marketing is to demonstrate. I don’t tell you why you should listen to me. I show you.” - Tai Lopez

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If everybody knew how to do e-commerce, this opportunity wouldn’t exist.

But instead people choose skepticism over knowledge. They hear the words “dropshipping” and “e-commerce” and immediately think “That’s a scam!” Why they do this is for their own personal problems, but the reality of making money online is that it’s the great frontier of 21st century business. For under $100 today, you can start a business that can net you millions in under a year.

On today’s episode of The Tai Lopez Show, we are discussing how to make money online. There are many steps involved: selecting a domain name, purchasing a URL, driving traffic to your site or product through social media advertising. Executing each of these steps is the key to launching a successful business on the Internet. Tune in to today’s discussion to learn how and generate a revenue stream that puts you one step closer to financial freedom!

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“It used to cost at least $100,000 to $200,000 to get into business. Today, you can literally start a business for under $100.” - Tai Lopez

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Points to Keep In Mind

• Think about business ideas from an angle of what you use in the house
• You want to launch businesses that have competition
• • Example: McDonald’s only has 10% of the fast-food market
• Choose a simple, memorable domain name
• Use GoDaddy or Namecheap when purchasing a domain name
• Look through AliExpress when finding a source for your product
• • AliExpress will do the shipping for you when someone orders your product
• Use Shopify or ClickFunnels to build an online store on your domain
• Today, you can literally start a business for under $100
• When Jeff Bezos started Amazon in 1994, the website cost $100,000
• Use Facebook ads to target specific demographics of people online
• The best marketing is demonstration; show, don’t tell
• To become rich, you must become a master of common sense
• Understand that huge brands can disappear (ex: Myspace and American Apparel)
• There’s no change without a change in routine
• Don’t blame external resources
• There are 3 reasons people are broke: procrastination, fear, and overanalysis

“Most people today drive traffic using Facebook Ads or Instagram. Especially if you have a visual product that looks interesting.” - Dr. Alex Mehr

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Learn powerful skills for FREE here with MentorBox!

Creating a website isn’t enough.

While you listened to the advice that you need an online presence, you haven’t fully captured the message. A website without traffic is like a store without people. But the difference between having a website and owning a store is that you can manually bring in traffic by harnessing the power of online advertising platforms.

On today’s episode of The Tai Lopez Show, we are joined by Dr. Alex Mehr. He is the CEO of MentorBox, an online book subscription service. In the past, he has run online businesses that have done over $1 billion in revenue, like the online dating website Zoosk. Today, we hear his insights on what it takes to launch a successful online business. Tune in to hear his expertise and take your business to new heights!

Learn new skills insanely fast for FREE with MentorBox here!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“There’s no change without a change in routine. The only way you hit goals is by changing your ways.” - Tai Lopez

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Points to Keep In Mind

• Try to start businesses in industries with pre existing competition over completely unknown markets
• Try not to ask your friends how much money their companies are making
• You can use 3 word domains for your business URL
• Research your domain name to make sure you’re not infringing on copyright
• U.S college debt is currently anywhere from $1.3 billion to $2 billion
• Use Shopify over ClickFunnels for design purposes
• Use apps like Recurly, Bold, or Recharge to turn your online business into a subscription model
• The average person makes a 3% raise every year
• Create non overlapping ad sets to make sure you’re hitting all demographics
• Think of Facebook Ads in terms of pizza: campaigns, ad sets, and targeting
• Consider the pricing structure that labels the product as free but charges for shipping
• Use Aliexpress to dropship products from overseas
• Integrate video into your website for better storytelling
• Understand that people don’t want to stand out; they want to be part of a group

Learn new skills insanely fast with MentorBox here!

“There’s 4 different levers you can pull to make money online: website design, creative quality, targeting, and advanced Facebook Ads settings.” - Tai Lopez

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If you give a man a fish, he’ll eat for a day.

If you teach a man a fish, he’ll eat for the rest of his life. We’ve all heard this expression, but have we ever thought how it applies to ourselves? For those of us with entrepreneurial dreams, your level of education might be what’s stopping you from launching that business idea or taking a pre existing business to the next level.

That’s why on today’s episode of The Tai Lopez Show, we are discussing how to go from rags to riches by improving the marketing materials on your website. From the website design to the creative quality of your ads, there are many different avenues for you to monetize on the Internet. In this discussion, we dissect each of these and how targeting all of them will help take your business, whether a full-time job or dropshipping side hustle, to the next level!

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Nothing will make your website look less professional than misspellings.” - Tai Lopez

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Points to Keep In Mind

• Read The Millionaire Next Door to learn how to become a millionaire
• On average it takes 12-20 years to become a millionaire in the United States
• Use the K.I.S.S. (Keep It Simple & Stupid) mentality when marketing
• Don’t use generic photography in your marketing materials
• Use headlines that clearly state the problem you’re solving
• Articulate the emotional benefits, not the features
• Understand that your educational system/upbringing has not equipped you
• Find mentors, guides, and people to shadow in the industries you want to be in
• • Every success story has mentors: Dr. Dre, Albert Einstein, Mark Zuckerberg, etc.
• Contrary to popular belief, the social media agency is not saturated
• When starting a social media marketing agency, evaluate the business’ marketing materials
• Don’t blame external factors for your lack of success
• Use .com over .net/.co when choosing a domain name
• Show comparison charts that visualize why your product is better than the competitors
• If your product isn’t selling, take it off your website (opportunity cost)
• Look to Apple’s website design for inspiration
• There are 4 different levers you can pull to make money online: website design, creative quality, targeting, and advanced Facebook Ads settings
• It’s better to follow your visitors than force them into something
• Tell specific stories that clearly articulate the value proposition
• Use the full names on the testimonials of your product/service

“If you get too far behind financially in your life, it’s almost impossible to catch up.” - Tai Lopez

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You can either be right or rich.

So if you’re not rich, then you’re most likely holding onto your opinions too strongly. You’re doing this because you’re afraid of being proved wrong. Well, in educating yourself by listening to others, you learn that you are wrong. And the moment when you accept this is the start to a life of wealth.

On today’s episode of The Tai Lopez Show, we are discussing how to go from rags to riches through self-education. When you pursue profit, the first step is making sure you have your head on straight. What industry are you tackling? What specific niche are you going to carve out? What are you going to do different than the competitors? Tune in today to learn how to approach the path to financial freedom!

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The best investment in life is education.” - Tai Lopez

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Points to Keep In Mind

• Studies show when you write something down, you absorb it 50% better
• The definition of insanity is doing the same thing over and over again, but expecting different results
• The average American saves 2% every year
• Have an interruption pattern that sends you up, not down
• • Most people need massive pain to have interruption
• Use visualization techniques to see what you want to do before doing it
• Attach strong emotion to your goals
• Real estate is the industry that has made the most millionaires  
• Use the P.A.S.E. System (Practical, Action, Social, Emotional) to read people’s personality types and adapt accordingly
• • Practical - slow, accountant-types, think before they speak
  • Action - speak aggressively, say what you want, not easily offended
  • Social - those who believe social chit chat is most important
  • Emotional - introverted, not very talkative to strangers
• Invest in avenues of education that will pay itself off
• Don’t use generic terms; people need specificity
• Integrate reviews into your website design
• Don’t use stock photography on your marketing materials
• Tell stories on your website and any other marketing messaging

“It’s good to convey your authority, but it has to be authority that translates to how you can help the customer.” - Tai Lopez

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Marketing is storytelling.

And the core of storytelling is simplicity. Take Apple for example. If you visit their website, you will find they are driving you to one product. If you visit an Apple store, the directions are simple: browse. At each customer touchpoint of their business, they are delivering a simple message for you to understand and absorb.

On today’s episode of The Tai Lopez Show, we are discussing the ins and outs of the storytelling required to effectively market. From how to design your website to what content you should be posting to your personal social media pages, this discussion has answers to all marketing questions. Tune in to apply these insights, so you can ensure a long and healthy career as a marketer!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Go into business in something where a large group of people wake up and say, “You know what’s the problem in my life? This.” - Tai Lopez

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Points to Keep In Mind

• Scientific studies use babies to remove societal influence/bias from the experiment
• Don’t use stock photography in your marketing materials
• Look at the Kardashians for influence on story and relatability
• People lie, but numbers don’t
• Use case studies on your website (ex: weight loss before/after photos)
• Answer the Who/What/Where/When/Why of your business on your website
• Implement urgency into your product messaging
• Analyze minutes watched instead of views when interpreting your video content
• Confucius said: “The man who chases two rabbits catches none.”
• Follow Jay Samit to learn about internet disruption
• Position the messaging to answer why the customer should care

“To get to the top floor, you go up stairs step-by-step. If you try to jump too many steps ahead, you fall and break your neck. Don’t rush your business growth.” - Tai Lopez

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Being an entrepreneur has its pros and cons.

The same bone that causes you to become an entrepreneur is the thing that will trip you up. You see things in a different way and it bothers you. When you react too passionately to your vision for a better solution, you will try to build your business too quickly and burn it to the ground.

On today’s episode of The Tai Lopez Show, we are discussing the 3 biggest mistakes entrepreneurs make and what they can do instead. It is important to constantly manage your ambition and passion with realistic expectations. Shooting for the stars and missing doesn’t leave you on the clouds; it has you crashing back onto planet earth. Tune in to apply these insights, so you can ensure a long and healthy career as an entrepreneur!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Few people are successful without a business partner. One should be behind-the-scenes, and the other should be in the limelight.” - Tai Lopez

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Points to Keep In Mind

• Treat growing your business like climbing stairs
• • If you try to make your first business a success right away, you will fail
  • Grow your business in stages correctly
• Don’t believe in: if you shoot for the stars then you’ll hit the moon
• • You will probably just crash
• Read Working Together by Michael Eisner to understand business partner dynamics
• Business partners should split introvert/extrovert duties
• Become a learning machine and you will cut the learning curve by 10 years
• Learn from other people’s mistakes: books, seminars, conferences, etc.
• • Don’t be the entrepreneur who only learns from his/her mistakes

“Checking your credit for your own personal use does not hurt your credit. This is a myth that gets passed around because people don’t understand credit.” - Stephen Liao

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Credit is a highly misunderstood space.

We believe myths like checking our credit score hurts the number. We mistakenly think that there’s a limit to how many credit cards we can take out. When we clear up the confusion, we can see the potential and opportunity this space provides.

That’s why on today’s episode of The Tai Lopez Show, we have brought on Stephen Liao to teach us how to sift through the world of credit cards. Stephen dropped out of Stanford to figure out the credit card game just a year ago, and today he has a credit-limit that exceeds $3 million spread across 220 different credit cards. If he’s not flying first-class, he’s on a private jet. And if he’s not staying at the Waldorf Astoria, he’s at the Ritz-Carlton. Tune in today to learn his secrets on building a good credit score and scoring free perks!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Only spend what you have. If you only spend what you have, you never go into debt.” - Stephen Liao

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Points to Keep In Mind

• Use Credit Karma to check credit
• Try to keep your credit card utilization under 9%
• Only spend what you have
• • If you only spend what you have, you never go into debt
• Hard inquiries hurt your credit score and soft inquiries don’t
• If you need to file a dispute, do it at CFPB.gov
• • They have to respond to you within 14 days
  • They will remove hard inquiries 9 out of 10 times
• Age of credit history factors in: oldest account and average age
• • You can’t help your age of credit history
  • Try to have an age of credit history over 9 years
• Try to have at least 21 lines of credit being reported
• Checking your credit for your own personal use does not hurt your credit
• Correlation does not imply causation when opening new credit cards
• Combine hard inquiries by applying for multiple credit cards from a bank on the same day
• Humanize yourself when talking on the phone with the banks
• • This helps the teller see you as a person, not just a number
• There is no direct way to remove hard inquiries

“Knowledge isn’t power. It’s applied knowledge. Wealthy people know the theory and the applied.” - Tai Lopez

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Plateaus are part of the process.

If your business is stagnant, it’s not your fault. But not doing anything about it, that is something you can blame yourself for. Provoking growth inside your business or personal brand requires creativity. And at the core of creativity, is a deeper well of knowledge to draw from.

That’s why on today’s episode of The Tai Lopez Show, we are taking a moment to recap some of this week’s highlights. From understanding the college decision with Patrick Bet-David to learning how to break your customer’s false beliefs, the unprecedented level of knowledge-dropping today will have you thinking twice before your next business move. Tune to harness your personal and professional power and take it to the next level.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Our job as marketers is to break people’s false beliefs. How you do this is by telling personal stories of when you had that same false belief be broken.” - Russell Brunson

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Points to Keep In Mind

• Attack people’s false beliefs when marketing products
• There are very few things you get worse at the more you do them
• To be able to sell to the masses, you have to understand people’s false beliefs
• The three false beliefs people have are about:
• • 1) their need for the product
  • 2) their internal ability to use the product
  • 3) how external factors will influence their use of the product
• Tell stories of you shattering those same false beliefs
• Seeing others’ struggles exposes the illusion of your own suffering
• Recreation is overrated
• Try to embed ‘edutainment’ inside your content
• There is a component of education and another of entertainment
• There is a lot of money inside content that is both funny and educational
• Knowledge is useless unless you learn how to apply it
• Treat your approach to becoming wealthy as engineering an airplane
• Reprogram your mindset to be more efficient
• Bill Gates says he will always choose the lazy person to do the job because that person knows how to do it the quicker way
• Reprogram your mindset to be more efficient
• Don’t go to a 4-year college; instead, take the classes that apply to your career
• Studies show people learn 30% better online than in-person
• The more you learn, the more you earn
• Watch Milton Friedman and Phil Donahue interviews to learn fundamentals of capitalism
• Get specific on your target audience

“What separates people on the path from zero to a million are the people who use better tools. Sharpen your axe.” - Tai Lopez

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It’s easy to feel productive.

If you find tasks and do them, you will finish your days with that feeling of accomplishment. But sometimes we have to ask ourselves: “Is this really what I want to be doing?” Stepping out like this is the application of knowledge, where you put your understanding of how the world works against what you’re doing in your day-to-day to help it.

On today’s episode of The Tai Lopez Show, we are discussing the value how to apply your knowledge. If we think about our brain as axes that chip away at life, we must recognize when ours is becoming dull from the daily grind. Today’s insights will help you reach the conclusion that gathering knowledge is equally (if not more!) important as applying that knowledge in your day-to-day.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Knowledge isn’t power. It’s applied knowledge. Wealthy people know the theory and the applied.” - Tai Lopez

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Points to Keep In Mind

• Shy extroverts are very different than introverts but have similar first impressions
• Read Personality By Daniel Nettle to learn how to read people using the Big 5
• Knowledge is useless unless you learn how to apply it
• Treat your approach to becoming wealthy as engineering an airplane
• Reprogram your mindset to be more efficient
• Bill Gates says he will always choose the lazy person to do the job because that person knows how to do it the quicker way
• Reprogram your mindset to be more efficient
• Spend hours sharpening your brain, and then you will go out and execute
• Don’t be a slave to productivity, and think about how to spend your time instead of just working all the time
• It’s harder to stay in shape for ten years than it is to make money for ten years

“Our job as marketers is to break people’s false beliefs. How you do this is by telling personal stories of when you had that same false belief be broken.” - Russell Brunson

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People aren’t buying your product because they believe a story.

The story is something they’re telling themselves. It’s a list of reasons why they don’t need, can’t use, or won’t value your product/service. How you break this story is by getting them to hear a story about someone with those same false beliefs be broken.

On today’s episode of The Tai Lopez Show, we are joined by Russell Brunson, owner of ClickFunnels.com, a website-builder that has sales funnels cooked into it. How Russell built this 9-digit SaaS company is by attacking people’s false beliefs. Today, we learn how to embed this consumer psychology into our marketing materials. Tune in to take these insights into your business or personal brand!

And you can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The reality is when you first start something you’re gonna suck. But if you keep doing it, the less and less you’re gonna suck and eventually you’ll be good.” - Russell Brunson

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Points to Keep In Mind

• Put $10 in Facebook ads behind videos of you endorsing your product - those who don’t make content lose
• Attack people’s false beliefs when marketing products
• There are very few things you get worse at the more you do them
• To be able to sell to the masses, you have to understand people’s false beliefs
• The three false beliefs people have are about:
• • 1) their need for the product
  • 2) their internal ability to use the product
  • 3) how external factors will influence their use of the product
• Tell stories of you shattering those same false beliefs

“The name isn’t important. What is important is the story behind the name.”- Patrick Bet-David

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You can rely on your own experience to learn.

And you can also learn from others. Those who only pursue the former strategy live a brutal life of challenges that could have been prevented had they opened their ears to the others’ stories. Which brings us to the second, learning from others.

On today’s episode of The Tai Lopez Show, we are learning from Patrick Bet-David, who has succeeded with both his personal and business brands. A child-refugee from Iran, Bet-David ultimately landed in America where he founded his insurance company, PHP Agency, which now employs over 6,000 people. And in more recent years, with the rise of the Internet and social media, Bet-David knew he had to launch his personal brand, Valuetainment, which has 400,000+ subscribers on YouTube.

And don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“I think shadowing is a very useful tool. Learn from others, see what they’re doing right, what they’re doing wrong, and where you can do better.” - Patrick Bet-David

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Points to Keep In Mind

• Shadowing people is the most important lesson in business
• Hire people with fire and ambition
• • Personality is secondary
• Brand yourselves and the company brand
• There needs to be a story behind your company name
• When making content, try to be both educational and entertaining
• Don’t go to a 4-year college; instead, take the classes that apply to your career
• Studies show people learn 30% better online than in-person
• The more you learn, the more you earn
• Watch Milton Friedman and Phil Donahue interviews to learn fundamentals of capitalism
• Get specific on your target audience

“If you can make something that’s genuinely educational and funny simultaneously, there’s serious money in that.” - Tai Lopez

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People get too fixated on genre.

They think their personal brand needs to convey a specific tone all the time. Funny, thought-provoking, artistic, whatever the obsession is doesn’t make sense; genre is a categorization structure created by the gatekeepers. But today, with the Internet having torched those gates and made the Wild West of content, there is no such thing as genre. You can create whatever you want.

That’s why on today’s episode of The Tai Lopez Show, we are discussing a new genre called edutainment. By combining elements of education and entertainment, you are able to blur the lines between the two. This has your audience seeing content they never thought existed. Tune in to learn the process and implement this tone into your marketing materials!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If you download enough books, you will become a money-making machine.” - Tai Lopez

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Points to Keep In Mind

• Try to embed ‘edutainment’ inside your content
• There is a component of education and another of entertainment
• There is a lot of money inside content that is both funny and educational
• Our education system is flawed because we are taught subjects we do not need
• Recreation is overrated compared to making money
• Viral videos need to start with entertaining and bleed into educational
• Look at books as someone (the author) giving you all his/her wisdom for $10
• YouTube clicks cost much more nowadays
• Try to work smart, not hard
• Try to sense what the next big trend is and get there before the masses

“Correct a fool, and they will hate you. Correct a wise person, and they will love you.” - Tai Lopez

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We can’t work harder if the system is broken.

Well, we actually can and many of us do, but that’s exactly the problem. Putting more energy into a leaky infrastructure is the wrong allocation of resources. We should constantly be evaluating and tinkering our workflow, as we learn more about ourselves and what our strengths and weaknesses are.

On today’s episode of The Tai Lopez Show, we are discussing what’s at the heart of productivity. Diligence, conscientiousness, organization, prudence; these are the core tenants of a reliable and dedicated worker. Tune in today to learn how to apply these fundamental principles to your daily practice and take your professional hustle to the next level!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“When people tell you the truth, it stings for a second. And then it goes away.” - Tai Lopez

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Points to Keep In Mind

• Working hard has a different definition for everyone
• It’s not your fault, it’s the system’s fault for not teaching what a day’s work is
• Be aware of when writing a to-do list is a step backwards
• Germans instill a sense of discipline in their people: if you have something to do, just start it and you’ll be halfway there
• Use your common sense: how do you make the situation better than it was before?
• K.I.S.S. - Keep It Simple Stupid
• Conscientiousness is diligence, prudence, organization, and perfection
• • This is the number one predictor of success in business
• One bad apple spoils the whole bunch
• Prudence translates to decision-making
• Agreeableness is flexibility, patience, gentleness, and forgiveness
• • This is not that correlated with success
• Diligence translates to hard work; when something is challenging, you invite the challenge instead of shying away
• There’s 3 types of people: those who make things happen, those who watch things happen, and those who wonder what happened

“When I have an idea, I want to know as much what the Dalai Lama thinks as what the Mark Zuckerberg thinks. Because that polarity allows me to not get lost in the echo chamber.” - Jay Shetty

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When you have nothing, you figure out what to do when you have something.

For those of us living in the first world, this is a challenging concept to wrap our heads around (because we have so much.) Inducing poverty or struggle would bring us this enlightenment, but the learning curve to get there would be difficult. The next best option is talking to those who have put their minds through this type of growth.

That’s why on today’s episode of The Tai Lopez Show, we are talking with the master of this technique, Jay Shetty. Jay, who was once a practicing monk in India, deprived himself of food and shelter to reach enlightenment. He is now an award-winning host & storyteller with the Huffington Post. He is part of the 2017 Class of Forbes 30 Under 30, and today we are fortunate to here his insights on meditation and mindfulness.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“There’s a great verse in the Bhagavad Gita that says: detachment doesn’t mean you own nothing; detachment means nothing owns you.” - Jay Shetty

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Points to Keep In Mind

• The world of business requires striving
• Detachment doesn’t mean “you own nothing,” rather, it means that “nothing owns you”
• Don’t get trapped in the perception of yourself
• • Charles Cooley, “I am not what I think I am, and I am not what you think I am. I am what I think you think I am.”
• Seeing others’ struggles exposes the illusion of your own suffering
• Gandhi, “I was sad that I didn’t have any shoes, but then I saw a man with no feet.”
• Let your consciousness evolve from survival to service for others
• Remember that awareness doesn’t always feel good, but is the first step to self-improvement
• You elevate your consciousness when you evolve it from survival of yourself to service for others

“Maybe we can enlighten ourselves (or each other) by studying the tactics the techniques of the outliers.” - Tai Lopez

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Everyone has a different version of success.

But that doesn’t mean we can’t learn something from how others achieved their version. By listening to the stories of successful people, we can refresh and reframe our understanding of our own success. In doing this, we develop a more accurate and honest northstar for our day-to-day.

On today’s episode of The Tai Lopez Show, we are taking a moment to recap some of this week’s highlights. From understanding the nuances of the credit card industry to hearing how the greats like Odell Beckham Jr. approaching winning vs. losing, this week’s snapshot will help us take our personal and professional lives to the next level. Tune in to apply these learnings to your daily practice!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You have to believe you can succeed. You have to believe in an individual capacity to do better than what you are doing.” - Ben Shapiro

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Points to Keep In Mind

• Agreeableness is flexibility, patience, gentleness, and forgiveness
• Conscientiousness is diligence, prudence, organization, and perfection
• High psychopathy scores are void of empathy and impermeable to learning how to improve
• Use Dark Triad Personality Test to find out how people score on machiavellianism, narcissism, and psychopathy
• Nothing besides military is solved by a federal government
• Studies show that quality of education is more determined by factors like how the family treats education than any sort of government system
• The problem is people looking to the federal government for solutions; localism is the solution
• The single greatest predictor of poverty is being born into single motherhood
• The focus of marriage has moved from the production and raising of kids to “are you in love?”
• Remember to be patient, even with high ambition
• Being a sore loser is a good thing; it means you want to win that badly
• Diet is the most important exercise, a 5-to-1 influence factor
• Disembodied ghosts is a way to describe how today’s mental framework feels
• Dysfunctional people attract dysfunctional people
• The Dalai Lama has low stress because he meditates 3-6 hours a day
• Lectures are not how people learn, instead seek out mentorship and osmosis
• Love is a verb, not a sentiment
• Love is not giving your kids hugs and keeping them off crack/cocaine
• • Love is sending them into the world with the major life skills mastered
• Try to keep your credit card utilization under 9%
• Treat your credit limit as how much money you have
• Utilization rate, payment history, and derogatory marks affect your credit score
• Age of credit history factors in: oldest account and average age
• • You can’t help your age of credit history
  • Try to have an age of credit history over 9 years
• Try to have at least 21 lines of credit being reported
• Correlation does not imply causation when opening new credit cards
• For those under 18, get authorized on your parents/relatives’ cards to build rapport with banks
• Weightlifting triggers hormone signaling in a way cardio does not

“Teach parents a different definition of ‘love’. Love is not hugging your kids all the time. Love is sending your kids into the world with the major fundamental life skills. Love is a verb, not a sentiment.” - Tai Lopez

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We grow up sitting in classrooms listening to teachers lecture. 

And now, as adults, we look back on those lectures and think: what was the point of that? For most of us, the entire experience, from history to calculus and kindergarten through college, was one big waste of time. The lessons learned are not equipping us get the most out of life today.

On today’s episode of The Tai Lopez Show, we are discussing how to maximize our health, wealth, love, and happiness. With the education system hardwiring an ineffective mental framework, it is now up to us to reverse this and get the most out of life. Tune in to today’s rant to hear how to start the process of prioritizing the big umbrellas of life and move forward in the right direction!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The only thing you should be focused on is how life works.” - Tai Lopez

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Points to Keep In Mind

• Some doctors believe that we will one day be able to live until 700 years old
• • Involves managing oxidative stress
• Decode the way life works by understanding health, wealth, love, happiness.
• Happiness requires managing stress and anxiety
• Disembodied ghosts is a way to describe how today’s mental framework feels
• Dysfunctional people attract dysfunctional people
• The Dalai Lama has low stress because he meditates 3-6 hours a day
• Lectures are not how people learn, instead seek out mentorship and osmosis
• Love is a verb, not a sentiment
• Love is not giving your kids hugs and keeping them off crack/cocaine
• • Love is sending them into the world with the major life skills mastered

“A high utilization rate hurts your credit score as much as missing a payment.” - Stephen Liao

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It’s never too late to start building good credit.

Thinking into the future, there will come a day when you need to take out a large sum of money. This could be the down payment on a house or the seed money to start your business. If you don’t have a good credit score, it will be near impossible to do this without enormous interest rates. So, the time is now to start building the necessary credit foundation for when that day comes.

On today’s episode of The Tai Lopez Show, Stephen Liao teaches us how to sift through the world of credit card perks to be able to do just this. Stephen dropped out of Stanford to figure out the credit card game just a year ago, and today he has a credit-limit that exceeds $3 million spread across 220 different credit cards. If he’s not flying first-class, he’s on a private jet. And if he’s not staying at the Waldorf Astoria, he’s at the Ritz-Carlton. Tune in today to learn his secrets on building a good credit score!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“There are methods for you to purchase cash equivalence. Essentially, it’s legal money laundering. You pay off your credit card with cash equivalence, get your sign up bonus, and then pocket the $150.” - Stephen Liao

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Points to Keep In Mind

• Checking your credit for your own personal use does not hurt your credit
• • Use Credit Karma to check credit
• VantageScore is less accurate than FICO score
• 850 is a perfect credit score
• Try to keep your credit card utilization under 9%
• Treat your credit limit as how much money you have
• Utilization rate, payment history, and derogatory marks affect your credit score
• Age of credit history factors in: oldest account and average age
• • You can’t help your age of credit history
  • Try to have an age of credit history over 9 years
• Try to have at least 21 lines of credit being report
• Correlation does not mean causation when opening new credit cards
• For those under 18, get authorized on your parents/relatives’ cards to build rapport with banks
• Get Chase Freedom for first card
• • $150 cash back for $500 spent
  • 5% money back (MB) for an intermediate credit card
• You need a credit score of at least 600 to receive credit card perks
• Try to get status with each card (ex: Delta’s status for travel allows you to upgrade to first-class for free)
• If you’re in debt, look into Citi Simplicity to balance-transfer your debt (also, Chase Slate and Bank Americard)
• Use Wallaby to use your credit cards more wisely
• If you need to file a dispute, do it at CFPB.gov

“We evolved in small groups, and all groups have status hierarchies. From an evolutionary perspective, reproductively relevant resources always accrue to those with the highest status.” - Dr. David Buss

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We can’t deny how much status means.

As we stand in line waiting to buy the newest iPhone, it’s clear we’re doing it for the status symbol. Our current one works just fine, but the newest model from the most futuristic company on the planet is the microphone we need to tell the world: “I am of high status." 

On today’s episode of The Tai Lopez Show, we are joined by world-renowned evolutionary psychologist, Dr. David Buss, to discuss how we can raise our status. Professor Buss is the author of The New Science of the Mind, and currently teaches at the University of Texas at Austin. He has previously taught at Harvard and the University of Michigan, and today he explains how the principles of evolutionary psychology can be applied to you and your business.   

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Machiavellianism is when people pursue in an interpersonally exploitative strategy.” - Dr. David Buss

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Points to Keep In Mind

• Try to raise the status of your product
• From an evolutionary perspective, reproductively relevant resources accrue to those with the highest status
• Speak at conferences, no matter how big or small; reach out to the person in charge and say you will blast your email list
• Host networking events at your house once a month and invite people you want to connect with
• Bullying is a massive predictor for psychological problems
• Machiavellianism is a trait in people who pursue in an interpersonally exploitative strategy
• • This can be masked in charisma
• Narcissism is a sense of entitlement and skewed value of others vs. value of themselves (welfare-tradeoff ratio)
• Agreeableness is flexibility, patience, gentleness, and forgiveness
• Conscientiousness is diligence, prudence, organization, and perfection
• High psychopathy scores are void of empathy and impermeable to learning how to improve
• Entrepreneurs score the worst on dark triad tests
• Narcissism is tied to creativity and intelligence
• Biggest red flags in long-term mate: high neuroticism or low agreeableness
• High psychopathy scores are incapable of being fixed
• Neuroticism is tied to people who cannot handle stress well
• Acquiring skills that most people don’t have is a minimum required skill
• Surround yourself with people who are most things normal
• The most powerful entrepreneurs are the most normal people
• Personality characteristics are half-heritable, half-environmental
• Watch ads and outline the psychological elements that tap into the 25 cognitive biases
• • The Lollapalooza Effect is when so many cognitive biases are being hit that people can’t help but buy
• How we judge people is usually wrong
• People can change by tweaking certain characteristics but not fundamental core traits

Resources

• Read The H Factor of Personality to learn how to categorize people
• Use Dark Triad Personality Test to find out how people score on machiavellianism, narcissism, and psychopathy
• • Narcissism Personality Test to find out which how you score on: authority, self-sufficiency, superiority, exhibitionism, exploitativeness, vanity, entitlement
• Read the 25 Cognitive Biases to learn what elements of human psychology to integrate into your ads

“I’ve seen a lot of people who hate to lose. I might be the worst loser. If you’re not a sore loser, you’re not a winner.”- Odell Beckham Jr.

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Competitiveness is often frowned upon.

Our friends and family want to see us succeed but don’t understand the level of grit required to get there. As a result, we subdue our inner beast to fit in with others. Reversing that tendency is easier than expected when you listen to the greats talk about their relationship with their competitive spirits.

On today’s episode of The Tai Lopez Show, we are joined by Odell Beckham Jr. of the New York Giants to discuss competitiveness. It is no secret that Beckham Jr. is the best wide receiver in the NFL, so today, he answers the question of what does it take to reach the highest level of success? Listen to Odell’s down-to-earth attitude to capture the newfound keys to the kingdom.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Money is something I’ve never had. It’s something I can provide for my family with. I don’t really care for it. It’s a principle. And it’s unfortunate because it ruins the world. Ultimately it’s not what’s going to determine my happiness.” - Odell Beckham Jr.

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Points to Keep In Mind

• Don’t let money be what determines your happiness
• Embrace competitiveness; it’s what drives many people
• Remember to be patient, even with high ambition
• Being a sore loser is a good thing; it means you want to win that badly
• Diet is the most important exercise, a 5-to-1 influence factor
• • Eat salmon with kale for high nutrition
• Money is not the all-in-one solution to happiness

“The problem is we have not structured our medicine to look at it in a holistic, global way.”

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We all know we need to exercise.

But it’s hard to know how we should exercise. Running, lifting weights, yoga, swimming, every type of exercise has its followers who tell you it’s the best exercise. With this much noise coming in, it can get difficult to determine who to listen to.

That is why on today’s episode of The Tai Lopez Show, we are joined by gerontologist Dr. Paul H. Kim MD to discuss the benefits of certain types of exercise. Dr. Kim’s expertise in genetics and hematology helps us determine how to best approach aging in the healthiest way possible. In today’s interview, we specifically look at the value of weightlifting and its effect on longevity.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“We aren’t creatures of intellect, we are creatures of movement.” - Dr. Kim

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Points to Keep In Mind

• Studies show that managing sleep, stress management, physical activity, and diet/nutrition is equivalent to the potency of pharmaceutical medication
• Lifting weights builds muscle tissue and increases hormone signaling
• K.I.S.S - Keep It Simple and Stupid
• Download PolarBeat to track personal fitness
• Push to exercise 87% of max heart beat for 60 minutes a week
• VO2 max training looks at how efficiently your system burns calories
• We aren’t creatures of intellect, we are creatures of movement

     “You have to believe you can succeed. You have to believe in an individual capacity to do better than what you are doing.” - Ben Shapiro

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We all sit at different positions on the political spectrum.

But regardless of where you stand, we can agree that harnessing the power inside ourselves is a more reliable method of self-help than government programs. Whether or not the government program can be better is a conversation about legislation. Today, we talk about the power in each of us to go about a day-to-day trying to do what’s right.

On today’s episode of The Tai Lopez Show, we are joined by political commentator Ben Shapiro. Ben is the editor-in-chief of The Daily Wire. As a political figure, Ben is subject to much criticism and controversy, but today we hear his raw thoughts on everything related to politics, the government, the education system, and much more!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If you spend your life believing that the forces of the universe are raided against you, it’s going to make your miserable and make it impossible for you to succeed.” - Ben Shapiro

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Points to Keep In Mind

• Nothing besides military is solved by a federal government
• Studies show that quality of education is more determined by factors like how the family treats education than any sort of government system
• The problem is people looking to the federal government for solutions; localism is the solution
• The single greatest predictor of poverty is being born into single motherhood
• The focus of marriage has moved from the production and raising of kids to “are you in love?”
• The whole reason society has an interest in marriage is to make sure there’s a mom and dad in the home
• When dating, figure out values not common ground
• Tutorial learning (what our education system employs) only works for 85% of the population
• Albert Einstein, “The thing about smart people is that they seem crazy to stupid people”
• Don’t force it, take the opportunities that come to you

“Most entrepreneurs fail at targeting. They have OK landing pages, good creative assets, but they don’t know how to target. Spend marketing dollars on the people who will actually purchase your product.” - Dr. Alex Mehr

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You can’t make money without understanding people.

From negotiating deals to managing employees, every touchpoint of operating a business involves working alongside others. Without a basic understanding of human psychology, you will get taken advantage of by others, and as a result be unable to grow the business to its potential.

On today’s episode of The Tai Lopez Show, we are taking a moment to recap some of this week’s highlights. From discussing the most important personality traits to have in your employees to designing the highest-converting website layouts, today’s episode will empower you to push new boundaries in your personal and professional life.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If you go to entrepreneur conferences and walk into a room with 500 entrepreneurs, you are now in a room of 500 insane people.” - Tai Lopez

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Points to Keep In Mind

• When first starting out, create a more clean website
• Use video marketing to sell yourself by broadcasting your authority on the subject
• Sell products that people use, not what you prefer/like
• Start with products with a price point lower than $100
• Use ClickFunnels or Shopify to create your e-commerce store
• It used to take 6 months to make a website, now it takes less than 60 minutes
• Most narcissists don’t see themselves as narcissists
• Extroverts like new things; introverts like routines
• Machiavellianism is sneaky, two-faced, manipulative; linked to being bullied as a child
• • Characterized as people who pursue in an interpersonally exploitative strategy
• Higher narcissism means higher extroversion and creativity
• Childhood bullying is tied to higher levels of machiavellianism
• Studies show men are more psychotic than women
• Use Narcissism Personality Test to find out which how you score on: authority, self-sufficiency, superiority, exhibitionism, exploitativeness, vanity, entitlement
• Don’t only learn from your own experience; listen to others’ mistakes to prevent them from entering your life
• Don’t let ego get in the way of your methodology during times of success; do the risk analysis
• Listen to your mentors
• Study your past patterns/cycles to figure out what was behind times of success and failure
• Refocus on the relationship on your customer
• Being honest can double your click-through rates
• Every online business has 3 elements:
• • How you’re going to drive people to the website
  • A landing page that offers a small exchange of value for email address
  • Lifetime value for visitor moving forward
• You want to sell things with a price point less than $100
• Making your online business subscription model will triple your revenue
• Use ClickFunnels to start a website with sales funnels cooked into it
• New entrepreneurs are better off selling other people’s products.
• • Next step is: white-label someone else’s product or come up with your own proprietary product
• Use your iPhone to film intro video that will live on the landing page of the website
• Difficult for visitors to leave if there is a picture of a human face looking out of the computer
• Optimize your landing page mobile
• Jeff Bezos’ original Amazon.com in 1994 cost $100,000
• Think of Facebook Ads in terms of pizza: campaigns, ad sets, and targeting
• Always optimize for conversion (usually for sales)
• Try to make money while you’re doing other stuff
• The key subscription models is retention
• Make 3-4 minute video ads on YouTube and Facebook that route visitors to your site
• Use USPTO.gov to check your name against existing trademarks
• There’s no chance without a change in your routine

“People are procrastinators. Give them a reason to buy right now or else they won’t.” - Tai Lopez

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The goal is robotic income.

This is the type of revenue stream that doesn’t require active work. Essentially, you’re making money while doing other things. To do this requires building a business that’s big enough to run by itself or selling product online. For us beginning entrepreneurs, we will start with the latter and use the powers of Shopify and Google Trends to supply niche products at their highest points of demand.

On today’s episode of The Tai Lopez Show, we are discussing how to make money online. By following a simple set of rules, you can create an online revenue stream to supplement whatever income you’re currently generating. Tune in today to hear how to integrate this

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“What do you have to do to make money in business? You have to make more money than you spend. And then you have to attract clients.” - Tai Lopez

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Points to Keep In Mind

• 2 rules to business: make more money than you spend and attract clients
• Force your website visitors into sales funnel conversions
• Read The Selfish Gene by Richard Dawkins to learn how to simulate the future without doing it yourself
• When first starting out, create a more clean website
• Use video marketing to sell yourself by broadcasting your authority on the subject
• Sell products that people use, not what you prefer/like
• Start with products with a price point lower than $100
• Use ClickFunnels or Shopify to create your e-commerce store
• It used to take 6 months to make a website, now it takes less than 60 minutes
• Test your marketing ideas using different Facebook campaigns
• Sell on Amazon: most people prefer buying online there because credit card is stored
• Show don’t tell; demonstrate your product and the reward you get from using it
• People are procrastinators: give people a reason to buy now
• Display social proof (how many people liked your product) on your website
• Look to small franchises over small business owners
• We all want: health, love, wealth, happiness

Learn new skills insanely fast with MentorBox here!

“Most entrepreneurs fail at targeting. They have OK landing pages, good creative assets, but they don’t know how to target. Spend marketing dollars on the people who will actually purchase your product.” - Dr. Alex Mehr

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An online presence doesn’t just mean an opportunity to market your business.

It means create an online revenue stream. Even the brick-and-mortar restaurant can bottle their specialty mustard and sell online. As our society shifts more and more to a global digital economy, we must find ways to make money online.

On today’s episode of The Tai Lopez Show, we are joined by Dr. Alex Mehr. He is the CEO of MentorBox, an online book subscription service. In the past, he has run online businesses that have done over $1 billion in revenue. Today, we hear his insights on what it takes to launch a successful online business. Tune in to hear his expertise and take your business to new heights!

Learn powerful skills insanely fast with MentorBox here!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“New entrepreneurs are better off selling other people’s products. That’s the first step. Next step is: white-label someone else’s product or come up with your own proprietary product.” - Dr. Alex Mehr

(click to tweet)

Points to Keep In Mind

• Every online business has 3 elements:
• • How you’re going to drive people to the website
  • A landing page that offers a small exchange of value for email address
  • Lifetime value for visitor moving forward
• You want to sell things with a price point less than $100
• Making your online business subscription model will triple your revenue
• Use ClickFunnels to start a website with sales funnels cooked into it
• New entrepreneurs are better off selling other people’s products.
• • Next step is: white-label someone else’s product or come up with your own proprietary product
• Use your iPhone to film intro video that will live on the landing page of the website
• Difficult for visitors to leave if there is a picture of a human face looking out of the computer
• Optimize your landing page mobile
• Jeff Bezos’ original Amazon.com in 1994 cost $100,000
• Think of Facebook Ads in terms of pizza: campaigns, ad sets, and targeting
• Always optimize for conversion (usually for sales)
• Try to make money while you’re doing other stuff
• The key subscription models is retention
• Make 3-4 minute video ads on YouTube and Facebook that route visitors to your site
• Use USPTO.gov to check your name against existing trademarks
• There’s no chance without a change in your routine
• Read The H Factor of Personality to learn how to categorize people
• Be careful of how books become outdated in more tech-related categories

Learn new skills insanely fast with MentorBox here!

“People think entrepreneurs are risk-takers, but they’re actually the exact opposite.” - Anik Singal

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There’s no worse place than rock bottom.

By definition, it’s the lowest point in your life. You lie on the floor of your office completely hopeless. But also by definition, rock bottom means that it will never get worse. There’s only one way to go from rock bottom, and that is up.

On today’s episode of The Tai Lopez Show, we are joined by Anik Singal, founder of e-learning company Lurn. Anik’s insights spread across many different domains of business: from picking yourself up out of rock bottom to making deals in the boardroom. In this interview, we hear Anik’s story about hitting rock bottom and how we must use honesty to rise from failure.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“It was okay I was in that situation. It wasn’t okay that I didn’t know why. I needed to know what the heck happened.” - Anik Singal

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Points to Keep In Mind

• You can tell who your real friends are in failure
• Failure provokes introspection; take note of your answers to “Why?” during this time period
• Be okay with failure but don’t be okay with ignorance
• Don’t only learn from your own experience; listen to others’ mistakes to prevent them from entering your life
• Don’t let ego get in the way of your methodology during times of success; do the risk analysis
• Listen to your mentors
• Study your past patterns/cycles to figure out what was behind times of success and failure
• Refocus on the relationship on your customer
• Being honest can double your click-through rates

“I feel like once things are over 100 years old, people don’t care anymore.” - Tai Lopez

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Why haven’t you started your own business?

If your answer is time, then you’re not managing your time well enough. If your answer is money, then you’re not seeing the value in failure. The truth about entrepreneurship is there’s no reason not to give it a try.

On today’s episode of The Tai Lopez Show, we are discussing a wide range of topics. From the current political climate to dating/gender norms, today’s discussion will help you take your personal and professional lives to new heights!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Don’t worry about what you look like. Not one guy on the Forbes 100 list is good-looking.” - Tai Lopez

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Points to Keep In Mind

• America got involved in the Vietnam war to contain the spread of communism
• Leeches were a big issue in the Vietnam War
• There are no animal species that don’t have status hierarchies
• Read Quincy Jones’ interview in Vulture
• Learn marketing by looking at the The Beatles’ marketing efforts
• Good-looking men tend to be lazy
• Be aware of gender norms when evaluating who you want to be
• Read Black Elk Speaks
• You will get a phobia of horses if you don’t hop right back on after falling off
• Most religions are founded around the idea of humans coexisting with animals
• Most people forget that they can fail, especially narcissists
• Jolliness is the most important trait in hospitality employees
• Don’t mess with a patient, angry man

“If you go to entrepreneur conferences and walk into a room with 500 entrepreneurs, you are now in a room of 500 insane people.” - Tai Lopez

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The nature-nurture debate misses the point.

Discussing how much of who we are is genetic makeup vs. environmentally influenced is an unproductive conversation. It’s a high amount in both; we are raised by our parents, the same DNA that makes us up. What we need to be talking about is how to shift the hardwiring that comes from this upbringing.

On today’s episode of The Tai Lopez Show, we are discussing the value of personality tests in discovering where to push efforts for self-improvement. Unfortunately or fortunately, most of who we are comes from our parents, and in this conversation we talk about what to do with that reality. Blood is thicker than water, but it’s not thicker than common sense.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“People love people that subconsciously remind them of themselves. Narcissists love narcissists.” - Tai Lopez

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Points to Keep In Mind

• Think about your results as how you see the world
• The 6 attributes of narcissism: authority, self-sufficiency, superiority, exhibitionism, exploitativeness, vanity, entitlement
• Read The H Factor of Personality to learn how to categorize people
• Most narcissists don’t see themselves as narcissists
• Extroverts like new things; introverts like routines
• Machiavellianism is sneaky, two-faced, manipulative; linked to being bullied as a child
• • Characterized as people who pursue in an interpersonally exploitative strategy
• Higher narcissism means higher extroversion and creativity
• Narcissism leads to higher levels of stress
• Scientists say it takes the average person 67 days to break a habit
• Conscientiousness is diligence, prudence, organization, and perfection
• Scientists laugh at the Myers-Briggs test
• We celebrate people with mental problems in the modern world
• Men are more psychopathic than women

“Read every book, blog, and article on the subject. Go to every conference and seminar on the subject. Mastery brings wealth.” - Tai Lopez

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We all want to make more money.

But wanting to isn’t good enough. You have to actually do it. Maybe it’s that your current full-time job provides a steady paycheck, affording you a lifestyle of comfort and flexibility. But what about that business idea that’s been chirping in the back of your head for the past few months? When will you start grinding on that and experience real freedom working for yourself?

On today’s episode of The Tai Lopez Show, we are discussing how to increase your income in 2018. For those of us with entrepreneurial ambition, it’s difficult to know which avenue to take our efforts. We might know we want to start a business, but can’t decide the exact industry or space. Today, we take a moment to bring in the focus and talk about how to increase your income this year.  

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Take something you already know how to do and become a world-class expert at it.” - Tai Lopez

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Points to Keep In Mind

• Mastery brings wealth
• #1 way to increase your income is shadow somebody
• Take something you already know how to do and become a world-class expert at it
• To become an expert on a subject, read every book, blog, and article
• • Go to every conference and seminar
• Rarely do you meet a wealthy person who isn’t a master at some skill
• Another great way to increase wealth is starting a social media marketing agency

“The thing about e-commerce and dropshipping is you can do it part-time. You don’t have to quit your job.” - Tai Lopez

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Hearing others’ stories helps us reframe our own.

When you recognize the fibers of another person’s narrative to be parallel to your own, you rack focus for a second. The typical hamster wheels of thought stop. And when you come back to your own narrative, you have a new, healthier, and more nuanced perspective on that part of the story.

On today’s episode of The Tai Lopez Show, we are taking a moment to recap some of this week’s highlights. From Jocko Willink giving the insider scoop on Navy SEAL training to Daymond John breaking down productivity, the range of content and perspective will allow us to rack focus on our own story. Tune in to push new boundaries in your personal and professional life.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Obsession with your business is the same as obsession with your kid. You don’t look it as a daily job; you look at it as the process. You know you’re not going away, just like you know you aren’t giving your child up for adoption.” - Daymond John

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Points to Keep In Mind

• The world will throw tremendous challenges at you
• • Keep this in mind when you party
• Nietzsche’s ‘will to power’ is what we call willpower today
• • It’s more the power of yourself, not power over other people
• When you party, party hard; and when you work, work hard  
• You won’t instantly make the money you want to make
• Save $15k-$20k before quitting your job
• A liar can only see his/her side of the story
• Variability is the sign of truth
• Envy is the only sin that doesn’t feel good in the moment
• At least 50% of the population suffers from attachment disorder
• Words are always easier than action
• Use Narcissism Personality Test to find out which how you score on: authority, self-sufficiency, superiority, exhibitionism, exploitativeness, vanity, entitlement
• Think of breaking off relationships as breaking bones; it’s better when it’s a clean break
• Money is a great slave and horrible master
• If you have to take a vacation from your job, you shouldn’t go back
• Be careful of the email inbox trap where you are focusing on fixing other people’s problems and not your own
• 80% of Navy SEALs quit during the training
• • Usually 1 hour of sleep per night during peak training
• The idea that we can’t maintain military presence in countries for extended periods is false
• Under Saddam Hussein, Afghanistan civilians were being tortured
• In the initial phases of the Iraq War, American troops fought alongside Iraqi soldiers

“Yes, there’s fun and games, and I like to play them when I can. But I don’t forget the next day, I have to wake up, get out of bed, and face life.” - Tai Lopez

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It’s the weekend.

Your friends want you to go out later tonight. Drinking with them means laughs, stories, and a good time; all essential parts of your formula to happiness. But you also have big plans to grind on your business tomorrow. What is the cost of recreational fun and how does it compare to achieving your entrepreneurial dreams?

On today’s episode of The Tai Lopez Show, we are talking about how to have the proper mindset. With so many temptations of fun and games coming our way, it’s important to recognize that they are not the solution. Yes, it’s important to have fun, but you must always keep a return back to normalcy and work in the back of your head.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“When you party, party hard. And when you work, work hard. But don’t get it twisted. Be disciplined when you work.” - Tai Lopez

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Points to Keep In Mind

• When you party, party hard; and when you work, work hard
• Be disciplined when you work
• Lift weights for both the physical and mental benefits
• The world will throw tremendous challenges at you
• • Keep this in mind when you party
• Nietzsche’s ‘will to power’ is what we call willpower today
• • It’s more the power of yourself, not power over other people

“Wanting to revive house parties is a purely altruistic move. Girls have nothing to do with it. And alcohol has nothing to do with it.” - Tai Lopez

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Most parties are lame.

But every now and then, you come across one that speaks to you. It’s hard to describe why; something about the energy in the room just feels good. You’re meeting people you want to meet and talking others who have interesting things to say. How do you replicate this?

On today’s episode of The Tai Lopez Show, we are joined by comedy group Chad Goes Deep. In this conversation, we clear up the confusion regarding parties, specifically what makes a good house party. Tune in to sharpen your understanding of parties so you know how to throw the best one possible the next time you commit to hosting!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If you take on the responsibility to set up a party, it’s up to you to set the environment up to a certain standard.” - Chad Goes Deep

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Points to Keep In Mind

• The more you earn, the more you learn
• A party doesn’t need to be shut down to be a good party
• A maximum freedom parties means you don’t have to pay for your drinks
• If you take on the responsibility to set up a party, it’s up to you to set the environment up to a certain standard
• Whenever people get commissions, they hustle

“Humans are less happy now. For many reasons, but it’s really because life has become too complex. And what’s complex is the messaging.” - Tai Lopez

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You can’t make money without understanding people.

And the biggest part of understanding people is knowing who are your true allies. Without this ability to decipher, you will start businesses with enemies and get slighted every step of the way. With this skill, you will create productive work environments that foster honest collaboration.

On today’s episode of The Tai Lopez Show, we are discussing the importance of being able to detect lies. From the media feeding you misleading headlines to your best friends saying they “love you,” convoluted messaging is everywhere. Developing a radar to distill the truth from the nonsense can be what takes you to new heights. Tune in right now to make a step in that direction.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You don’t need that many hugs. People are getting too soft in the modern world.” - Tai Lopez

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Points to Keep In Mind

• Deluding bias is the human’s tendency to lie
• Action is the translation of truth
• The definition of love is you go above and beyond
• Stepparents have a 100x higher changer of abusing kids
• Read The Selfish Gene by Richard Dawkins
• You will find the true allies in life once you learn to discern the nonsense from truth
• The longer laws get, the more corruption there is in society
• When you oversimplify problems, you start to blame others when the fault is yourself
• Everyone loved Hitler when he first came to power
• Try to interpret the vibe of those around you over the content/words
• Read Freud’s Civilization and Its Discontents
• What’s causing unhappiness is the complexity of the messaging
• A liar can only see his/her side of the story
• Variability is the sign of truth
• Envy is the only sin that doesn’t feel good in the moment
• Words are always easier than action
• Use Narcissism Personality Test to find out which how you score on: authority, self-sufficiency, superiority, exhibitionism, exploitativeness, vanity, entitlement
• Think of breaking off relationships as breaking bones; it’s better when it’s a clean break

“The thing about e-commerce and dropshipping is you can do it part-time. You don’t have to quit your job.” - Tai Lopez

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We all have full-time jobs.

They provide us with a regular paycheck and health insurance. The side hustle is the thing that, once big enough, will replace your full-time job. And dropshipping is the perfect side hustle to get you to that point where you can finally work for yourself.

On today’s episode of The Tai Lopez Show, we are joined by two fans who have successfully made this transition with an online dropshipping business. By directly targeting their customers using Facebook ads, they are able to successfully convert online traffic into paying customers. The secret to this is that there is no secret. Tune in right now to launch a dropshipping business or take your currently existing operation to the next level!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Don’t try to sell something you would buy.”

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Points to Keep In Mind

• You don’t need a big social media following to sell online
• You won’t instantly make the money you want to make
• Save $15k-$20k before quitting your job
• Don’t sell something you would buy
• Think outside the box
• Use Shopify to sell online
• It’s okay to ‘waste’ about $2,000 in Facebook Ads in the beginning
• Get free browser Chrome extensions (ex: Facebook Audience Plus)

“The #1 reason small businesses fail is because of overfunding.” - Daymond John

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We all want to be more productive.

After our morning coffees, we have great ambitions for the day. And at the end of the day, we are disappointed with not reaching our morning’s goals. The trick to productivity is diagnosing where you go wrong during your day and fixing it. From becoming more selfish to giving yourself praise to working smart vs. working hard, there are many strategies you can integrate into your daily routine.

On today’s episode of The Tai Lopez Show, we are joined by Daymond John. He is most well-known for his appearance on the hit show Shark Tank. As a teenager, he started the hip hop-inspired clothing line FUBU, while working his job at Red Lobster for $30,000/year. In this interview, we hear his insights on entrepreneurship, productivity, and what money actually means. He is the author of Rise and Grind. Tune in to hear his insights and take your daily hustle to the next level!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Obsession with your business is the same as obsession with your kid. You don’t look it as a daily job; you look at it as the process. You know you’re not going away, just like you know you aren’t giving your child up for adoption.” - Daymond John

(click to tweet)

Points to Keep In Mind

• Obsession is being focused on the process, not any sort of results
• 2 ways to operate business: either reduce costs and/or increase sales
• 3 ways to deal with customers: buy new one, upsell current one, or make one buy more frequently
• Read The Power of Broke to learn how money is a superficial high
• Over 60% of Forbes 1000 are self-made men and women
• The #1 reason small businesses fail is because of overfunding
• The people who tell you to quit your day job are selling insecurity
• Money is a great slave and horrible master
• If you have to take a vacation from your job, you shouldn’t go back
• Be careful of the email inbox trap where you are focusing on fixing other people’s problems and not your own
• Read The Everything Store to learn the story behind Amazon
• The top 10 richest men have more money than the bottom 3.5 billion combined
• Productive people are selfish, give praise to themselves, and meditate on their goals
• An entrepreneur questions the system and everything around them
• Sometimes being born into wealth is a disadvantage

“You don’t want to be surrounded by ‘yes-men.’ You want to be surrounded by people who are going to say, “Hey Boss, I have a better way.” - Jocko Willink

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Pick a trait and learn from someone who has mastered it.

For example, if you struggle with discipline, there’s no better person to to learn it from than a Navy SEAL. Their infamous training regimen filled with sleep deprivation and physical exhaustion has granted them access to the highest level of insight on what the human body is capable of. Their discovery is that contrary to popular belief, it’s discipline that helps us break away from our shackles and allows us to be free.

On today’s episode of The Tai Lopez Show, we are joined by Navy SEAL Jocko Willink. He is the author of 3 New York Times Bestsellers, most notably Extreme Ownership: How U.S. Navy SEALs Lead and Win. Willink’s insights spread across multiple domains: from discipline to foreign policy, all the way to how to run a business. Tune in to hear his insights and take your daily hustle to the next level!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“I wake up at 4:30. That’s a really good root of personal discipline. When you make the decision to not snuggle back with your pillow, you will feel better.” - Jocko Willink

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Points to Keep In Mind

• If you struggle with discipline, seek out martial arts to train yourself
• Under Saddam Hussein, Afghanistan civilians were being tortured
• In the initial phases of the Iraq War, American troops fought alongside Iraqi soldiers
• The problem on the battlefield is that there is not enough decentralized command
• Most of the door-to-door fighting has been done by Iraqi soldiers
• • ISIS has gone from 70,000 to just over 1,000
• Personal discipline will set you free by making you feel good in the long-run.
• • Thus, you won’t make choices that try to make you feel good in the short-term
• Napoleon said if you execute a plan that you know is wrong, you’re culpable
• Life is part art (the human gut instinct) and part science (the metrics)
• Once you’re no longer afraid to die, then you will just care about the people around you
• Contrary to popular belief, the military doesn’t stifle creativity
• Subjects in school should be taught together, as the interwoven story they are
• There’s people who aren’t more anti-war than those who serve
• Quick wars are good wars and heavily influenced by level of preparation

“Our infrastructure determines what we do. And we’ve become emotionally and economically dependent on our infrastructure.” - Joel Salatin

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Making money requires being healthy.

And being healthy requires money. The trick to a successful life is balance, and the moment we lean too much in one direction, we compromise the equilibrium. From our dating lives to our entrepreneurial pursuits, our health monitoring to self-education, each sector of our life needs distinctly different but equal attention.

On this week of The Tai Lopez Show, we spoke with a wide range of experts. From Dr. Blaser explaining the effect antibacterials are having on our body to YesJulz sharing how to grow empire using the power of social media, this week’s episodes had us thinking critically about our day-to-day choices. Tune in to hear the highlights and take your game to the next level! 

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“When somebody says social media or paid advertising is expensive, they don’t get it.” - Joe Soto

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Points to Keep In Mind

• Never be the first or last to try a new trend
• In the long-run, there’s no excess profits of anything
• The top-ranking ETF of 2017 was in cryptocurrency
• American Idol made $100 million through SMS text messaging
• Current trends: tiny houses, cannabis, backpacks
• Sweden uses 40% of the antibiotics we use
• Epidemics come from the lack of diversity in our current living situations
• Kids born by C-section are more prone to disease (celiac disease, juvenile diabetes, etc.)
• There’s a lot of overlap between viral and bacterial infections
• A Denmark study showed that antibiotics increase risk of inflammatory bowel disease by 14% in kids
• We’ve engineered a system where the doctor-patient relationship is sterile
• If you examine kids carefully, you will learn most don’t need antibiotics
• Antibiotics change the metabolism in adults
• People are making a lot of money from germaphobia
• Our good bacteria fights the bad bacteria; this is the problem with anti-bacterial products
• Hospitals and doctors like C-sections because they’re scheduled
• Nietzsche’s ‘will to power’ is what we call willpower today
• • Mastering willpower turns obstacles into nothing
• Absolute power corrupts absolute power
• Blockchain technology could empower people to vote with less barriers
• Our infrastructure determines what we do
• • We’ve become emotionally and economically dependent on our infrastructure
• Centralization of people causes problems
• Our survival is no longer dependent on us making good decisions
• • We don’t move in the direction of our skills because of this
• There are 3 ways to grow your Instagram: Waiting, collaboration, and paid advertising/giveaways
• An eBay ‘powerseller’ has done over $100,000 in sales
• Find deal sites that need product like yours to feature/sell when seeking customer acquisition methods
• Understand that you will make mistakes as you grow your business
• There’s power in collaboration across all demographics, gender, and ages
• You can only empower others to fight the fight by sharing with each other
• Have faith in yourself and the journey; believing in something that doesn’t exist requires this

“It’s about willpower. Not the will to have power of others, but the will to have power of yourself. To the point that all obstacles become nothing.” - Tai Lopez

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Don’t label yourself an introvert or extrovert.

Because the moment you do, you will start justifying behavior that fits inside that label. You’ll bail on networking events, telling yourself, “I’m allowed to stay home because I’m an introvert.” And the same goes for extroverts, not locking their door to focus on their latest project.

The truth is there’s no such thing as a pure introvert or extrovert. All of us are somewhere along that spectrum. The trick is figuring out how to maintain equilibrium.  

On today’s episode of The Tai Lopez Show, we are discussing how to harness our willpower to stay in the middle of the introvert-extrovert scale. So often life gets in the way, and we lose sight of the big picture, those skills we know we need to hone to achieve our goals. Today we bring the focus back and take a look inward.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If you’re an introvert, use willpower to get out of your house and meet people. If you don’t have the balance, something will feel wrong in your life.” - Tai Lopez

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Points to Keep In Mind

• Combat the tendency to lean too introverted or extroverted by trying to make it 50/50
• Whenever you’re unsure of how to split a decision, go with a 50/50
• Read Quiet: The Power of Introverts to understand the power of introversion
• Read How to Win Friends & Influence People to understand the power of extroversion
• An ambivert is a person who has a balance in extroversion and introversion
• Read The Story of Philosophy by Will Durant to understand the big philosophers
• Nietzsche’s ‘will to power’ is what we call willpower today
• • Mastering willpower turns obstacles into nothing
• Your willpower is a muscle; exercise it and it will become stronger
• • This is how doing things that don’t make you money actually make you money

To learn more, check out the MentorBox Podcast here!

“Our infrastructure determines what we do. And we’ve become emotionally and economically dependent on our infrastructure.” - Joel Salatin

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Stating the problem does nothing.

But proposing a solution is everything. From poverty to politics, technology to the education system, in just about everywhere you look there is corruption and exploitation. But how can we fix these core issues in society? This is where the conversation should exist, around what sorts of ideas, innovations, and technologies can be integrated to make the world a better place.

And on today’s episode of The Tai Lopez Show, we are having that conversation. At a roundtable with Dr. David Buss, Alex Mehr, and Joel Salatin, we discuss the solutions to the pressing issues in today’s political/social climate. This conversation traverses free will, politics, the human condition, blockchain technology, evolutionary psychology, and much more. Tune in to carve a more nuanced lens on the world.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The only model of leadership that works is putting those who don’t want to lead in leadership positions.” -  Tai Lopez

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Points to Keep In Mind

• Asexual species are not as successful as successful ones
• Read Free Will by Sam Harris to learn why humans don’t have free will
• • The fact that we’re choosing our behaviors is an illusion of free will
• Well-intentioned government projects usually don’t do well (ex: the housing projects)
• Need-based transfer is an indirect reciprocity
• Frame the Republican vs. Democratic debate as a man vs. woman personality type difference
• How tribes handle hunting vs. gathering with differing variance foods reveals how we should cooperate
• Blockchain technology could empower people to vote with less barriers
• Our infrastructure determines what we do
• • We’ve become emotionally and economically dependent on our infrastructure
• Centralization of people causes problems
• Our survival is no longer dependent on us making good decisions
• Journalists are related to high traits of psychopathy
• Twitter and current surveillance methods are a Blockchain 1.0
• We create a set of idealized beliefs about people because we no longer live in small villages and know their histories
• There are 33 states with active secession in play
• Read The Sovereign Individual

To learn more, check out the MentorBox Podcast here! 

“We’ve grown up in under an antibiotic umbrella where we think antibiotics are going to cover and cure everything.” - Dr. Martin Blaser

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When a doctor prescribes an antibiotic, we take it.

We do this because the medicine significantly reduces our pain and suffering. But what we don’t realize are the long-term effects of the antibiotics. Studies show that antibiotics alter our metabolism and contribute to many other diseases like Alzheimer’s and celiac disease. The relief they bring in the moment has attached pain and suffering that we experience later on in life.  

On today’s episode of The Tai Lopez Show, we are joined by Dr. Martin Blaser, the Director of The Human Microbiome Project at NYU’s School of Medicine. Dr. Blaser has 28 patents, and is the author of Missing Microbes, a book that examines how our species is devolving with the declining supply of microbes in our system.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Our system is completely backwards. It’s a false economy. People are making a lot of money out of germaphobia.” - Dr. Martin Blaser

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Points to Keep In Mind

• Humans are actually a partnership between microbes and us (equal numbers of cells)
• Without microbes we would not be alive
• There is evidence that our supply of microbes is disappearing
• • Evidence that this is at the root of the rising rates of autism, celiac disease, Alzheimer’s, etc.
• Most probiotics have not been tested in scientific studies over the long term
• Kids who take on average more antibiotics than others turn out fatter
• We only look at the benefits of antibiotics because doctors are too concerned about liability
• Babies pick up their mother’s microbes in the birth canal
• • Rising rates of cesarean sections are preventing this from happening
• 70 years ago, agriculture experts figured out that if you feed antibiotics to animals, they gain weight faster
• Some cities have an antibiotics in their drinking water
• Sweden uses 40% of the antibiotics we use
• Epidemics come from the lack of diversity in our current living situations
• Kids born by C-section are more prone to disease (celiac disease, juvenile diabetes, etc.)
• The rate of juvenile diabetes is doubling every 25 years
• A Denmark study showed that antibiotics increase risk of inflammatory bowel disease
• We’ve engineered a system where the doctor-patient relationship is sterile
• Antibiotics change the metabolism in adults
• We need better diagnostics to determine viral vs. bacterial infections
• Food preservatives are antibacterials destroying our microbiome
• Our good bacteria fights the bad bacteria; this is the problem with anti-bacterial products
• Hospitals and doctors like C-sections because they’re scheduled

“There’s a great disconnect between the culture and the big brands trying to get our attention.” - YesJulz

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Do you work a 9 to 5?

If your answer is yes and you have any entrepreneur in your blood, then you’re most likely not too happy with your current state. But what if quitting your 9 to 5 to launch your company wasn’t as hard as you thought it was? Hearing others tell their stories sheds light on this indisputable truth.

On today’s episode of The Tai Lopez Show, we are joined by social media influencer and branding expert YesJulz. Her rise to prominence has come through sheer domination on all social media platforms. Check out what she has to say about entrepreneurism, gender dynamics, and quitting your 9 to 5.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“We need women to be more comfortable and feel empowered enough to say exactly how they feel. We’ve grown accustomed to trying to be polite.” - Yes Julz

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Points to Keep In Mind

• We need women to feel comfortable enough to say exactly what they feel
• Where you’re at in your life should influence the city you live in
• Pisces are the most creative types
• Big brands are looking for a way to connect with the consumers
• • This is an opportunity for social media influencers
• Difficult as an entrepreneur to motivate yourself when going through personal life dilemmas
• Understand that you will make mistakes as you grow your business
• There’s power in collaboration across all demographics, gender, and ages
• You can only empower others to fight the fight by sharing with each other
• Have faith in yourself and the journey; believing in something that doesn’t exist requires this

“Catch trends before most people. You’ll make a hell of a lot more money. In the long-run, there’s no excess profits of anything.” - Tai Lopez

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Try to catch trends before they’re trends.

Because once they are, it’s too late. The masses have caught on and CNBC is reporting to the world that they should invest in that asset. To know whether or not something is the next big trend requires seeing the big picture, as well as the small details. Reading books, listening to podcasts, continuing your education in whatever way; this is how you have clear enough vision to see the trends.

On today’s episode of The Tai Lopez Show, we are discussing how to catch trends early. Through my experience affiliate marketing over the past ten years, we look at big developments in the online marketing world. These success stories illuminate the indicators to be on the lookout for when trying to catch the next big trend.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If you download enough books, you will become a money-making machine.” - Tai Lopez

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Points to Keep In Mind

• If you don’t have a college degree, get into commission sales (cars, financial services, etc.)
• Find mentors and tell them, “If you teach me what you know, I’ll work for you for free”
• Selling life insurance is the most difficult sell
• A click in financial services used to cost around $.20/click
• • Today, life insurance services cost $17/click
• Catch trends before most people
• • In the long-run, there’s no excess profits of anything
• The top-ranking ETF of 2017 was in cryptocurrency
• Current trends: tiny houses, cannabis, backpacks
• If you only push others’ products, try to to develop your own product this year
• Try to embed ‘edutainment’ inside your content
• • There is a lot of money inside content that is both funny and educational
• Recreation is overrated
• Try to sense what the next big trend is and get there before the masses

“When somebody says social media or paid advertising is expensive, they don’t get it.” - Joe Soto

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Social media is the most effective marketing channel.

This is because you can target the eyeballs that see your ad. Billboards and TV commercials see the eyes of everyone, but an Instagram/Facebook ad can be purposefully put in front of already-motivated buyers. If you have a type of shoe that millennials are wearing, then display that ad on the news feeds of 24-30 year-olds living in the big cities and watch your conversion rates rise.

On today’s episode of The Tai Lopez Show, we are discussing the importance of social media marketing. From understanding the difference of the live streaming platforms to hearing the insights on taking restaurants on as clients, today’s lesson will help you launch your social media marketing strategies to the new heights.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Ten years ago, it was blogging. You would write an article. Now it’s vlogging. By 2020, 80-90% will be video content.” - Tai Lopez

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Points to Keep In Mind

• You don’t need a huge following to make money from social media
• There are 3 ways to grow your Instagram: Waiting, collaboration, and paid advertising/giveaways
• An eBay ‘powerseller’ has done over $100,000 in sales
• Find deal sites that need product like yours to feature/sell when seeking customer acquisition methods
• Identify podcast influencers you could do guest interviews on
• Vlogging is the future on all platforms
• • By 2020, 80%-90% will be video content
• Use YouTube Live to grow your following

“When something is politically incorrect, that means it’s actually correct. Politically incorrect is just a way to brush over reality.” - Michael Knowles

Curiosity fuels skill.

To get the most out of life means maximizing knowledge in all aspects of it. How to be a better father translates to how to be a better boss. Learning how to talk about politics will better your interview skills for the next job. To gather new skills, you have to constantly be learning and asking questions, and the avalanche of skill development will consequently tumble forward.  

On this week of The Tai Lopez Show, we spoke with a wide range of experts. From political commentators Ben Shapiro and Michael Knowles to NFL wide receiver Odell Beckham Jr. to meditation/mindfulness expert Jay Shetty, this varied insight will help us take our personal and professional lives to the next level.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You need patience. Everything’s fixable. But everyone has their own clock.” - Jay Shetty

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Points to Keep In Mind

• Remember that awareness doesn’t always feel good, but is the first step to self-improvement
• The most successful people in the world choose education over entertainment
• • Entertainment numbs you
• Find 5-10 minutes to think about what you’re grateful for
• • The more specific your gratitude is, the deeper it is
• Read Thinking, Fast and Slow by Daniel Kahneman to separate the voice of your mind from the voice of your intelligence
• When conducting marketing split tests, you need at least 52 results for statistical significance
• Using statistical significance calculations, seek out over 98% certainty in the math
• Create a simple system to better your hiring practices
• • Ask the question: would you date or marry this person?
• Your workstation should have a big monitor, a mouse and keyboard to lessen the risk for carpal tunnel
• iPhone 8 plus is better than the X because it’s simpler
• Too abstract to point out reality vs. theory logic in political arguments
• Pay attention to the the fact that Oprah has never dealt with bad press when considering her for president
• Understand crime and sexual assault happens across the border when thinking about immigration
• Political orientation is rooted in lens/worldview/first principles
• • What does it mean to be a human?
  • Does God exist?
  • Where does my freedom come from? Where do my rights come from?
• The angrier you get about something, the more you’re revealing you don’t understand the issue
• Being a sore loser is a good thing; it means you want to win that badly
• Diet is the most important exercise, a 5-to-1 influence factor
• • Eat salmon with kale for high nutrition
• Money is not the all-in-one solution to happiness
• The problem is people looking to the federal government for solutions; localism is the solution
• Studies show that quality of education is more determined by factors like how the family treats education than any sort of government system
• Nothing besides military is solved by a federal government
• The single greatest predictor of poverty is being born into single motherhood
• The focus of marriage has moved from the production and raising of kids to “are you in love?”
• The whole reason society has an interest in marriage is to make sure there’s a mom and dad in the home
• When dating, figure out values not common ground
• Tutorial learning (what our education system employs) only works for 85% of the population

“Everything that it takes to make $1 million/year, there isn’t one thing that isn’t common sense.” - Tai Lopez

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We’ve all felt analysis paralysis.

Usually it’s because we mistake the detail in front of us for being a productive step towards completing the overall vision. It doesn’t feel good when we fall victim to this cognitive error. We become paralyzed by our mind’s hold over us and can’t see the big picture.

On today’s episode of The Tai Lopez Show, we are talking about the power of simplicity in business. Using boxing as the metaphor, the one who doesn’t overthink the fight usually comes out on top. Learn the strategies here, so you can snap out of analysis paralysis the next time it takes aim at you.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“What makes you win a boxing is conditioning. So you should just jump rope for 30 minutes, but everyone wants the fancy thing.” - Tai Lopez

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Points to Keep In Mind

• Don’t overthink the complexities of business
• Get one big monitor for you workstation
• • Also: a mouse and keyboard to lessen the risk for carpal tunnel
• iPhone 8 plus is better than the X because it’s simpler
• Create a simple system to better your hiring practices
• • Ask the question: would you date or marry this person?
• There are no tricks to business; it is all common sense

“When I first started meditation, it didn’t make me feel good. It made me feel like a bad person.” - Jay Shetty

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We have many different voices inside our heads.

Some tell us to do the right thing, and others don’t. Knowing which to listen to can become confusing in today’s age of distraction. That’s why everyone is meditating, to try to access some sort of unique thought that isn’t the byproduct of an Instagram or Facebook feed.

And if you're not meditating, then one of your meditating friends is prescribing meditation to you. It all makes sense that stillness of mind has risen as the self-help remedy to remove the Internet’s toxins.  

And on today’s episode of The Tai Lopez Show, we are talking best meditation practices with Jay Shetty. Jay, who was once a practicing monk in India, is now an award-winning host & storyteller with the Huffington Post. He is part of the 2017 Class of Forbes 30 Under 30, and today we are fortunate to here his insights on meditation and mindfulness.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“When I have an idea, I want to know as much what the Dalai Lama thinks as what the Mark Zuckerberg thinks. Because that polarity allows me to not get lost in the echo chamber.” - Jay Shetty

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Points to Keep In Mind

• The world of business requires striving
• Detachment doesn’t mean “you own nothing,” rather, it means that “nothing owns you”
• Don’t get trapped in the perception of yourself
• • Charles Cooley, “I am not what I think I am, and I am not what you think I am. I am what I think you think I am.”
• Seeing others’ struggles exposes the illusion of your own suffering
• Gandhi, “I was sad that I didn’t have any shoes, but then I saw a man with no feet.”
• Let your consciousness evolve from survival to service for others
• Remember that awareness doesn’t always feel good, but is the first step to self-improvement
• The most successful people in the world choose education over entertainment
• The more specific your gratitude is, the deeper it is
• Read Thinking, Fast and Slow by Daniel Kahneman to separate the voice of your mind from the voice of your intelligence
• Use social media to start curating your feed with mindfulness/meditation sources

“I wanted to be better than them when I came out of the womb. I was born into competitiveness.” - Odell Beckham Jr.

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To be the best requires unrelenting ambition.

You can never be satisfied with your current status because the moment you are, you stop progressing. But how does that sort of relentless drive affect other aspects of your life? Is it possible to keep that laser focus compartmentalized and live a normal life outside of your passion?

On today’s episode of The Tai Lopez Show, we are joined by Odell Beckham Jr of the New York Giants. It is no secret that Beckham Jr. is the best wide receiver in the NFL, so today, he answers the question of what does it take to reach the highest level of success? Listen to Odell’s down-to-earth attitude to capture the newfound keys to the kingdom.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“I’ve only done stuff that’s touched the surface. When I think about where I’m supposed to be at, I realize I’m short-changing.” - Odell Beckham Jr.

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Points to Keep In Mind

• Remember to be patient, even with high ambition
• Being a sore loser is a good thing; it means you want to win that badly
• Diet is the most important exercise, a 5-to-1 influence factor
• • Eat salmon with kale for high nutrition
• Money is not the all-in-one solution to happiness
• Be aware of fake friends when you become successful
• Don’t think that tomorrow is promised; do whatever you can do today, today
• Follow what your heart desires, the rest is just noise

“When something is politically incorrect, that means it’s actually correct. Politically incorrect is just a way to brush over reality.” - Michael Knowles

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Donald Trump is a controversial figure.

Over the past year, we’ve watched him tweet from his hip, insult his colleagues, and call countries bad names. It’s clear that no previous president has come close to this type of behavior, and from our vantage point, we feel that’s legitimate enough reason to be alarmed. But is anything good coming from this?

On today’s episode of The Tai Lopez Show, we are joined by political commentator Michael Knowles. Michael is known for his book Reasons to Vote for Democrats, which is just a collection of 256 blank pages. Regardless of your political orientation, his insights on the political climate are well thought out and deserve our attention.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Donald Trump cracked that politically correct veneer of mass media and really opened up conversations for Americans.” - Michael Knowles

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Points to Keep In Mind

• All conservatives want to do is shrink government
• Teddy Roosevelt is the founder of progressivism
• Consumer confidence is at an all-time high in recent history
• 80% of Haitians live on less than $2/day
• Too abstract to point out reality vs. theory logic in political arguments
• Pay attention to the the fact that Oprah has never dealt with bad press
• Crime and sexual assault happens across the border  
• You can’t make your own opinion without listening to everybody
• Smart people aren’t omnipotent
• Political orientation is rooted in lens/worldview/first principles
• • What does it mean to be a human?
  • Does God exist?
  • Where does my freedom come from? Where do my rights come from?
• The angrier you get about something, the more you’re revealing you don’t understand the issue
• Thick skin is most important in political conversations
• Never argue something ad hominem
• Entitlement reform is how you protect from the rising national debt

“The devil you know is better than the devil you don’t know.” - Tai Lopez

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Think of split testing as dating.

By comparing performance, you can make choices on which path you’d like to go down. This is the reality of online marketing, that we are able to put users through funnels of testing and then analyze the metrics to optimize site performance.

On today’s episode of The Tai Lopez Show, we are reviewing A/B testing. Which metrics should you be on the lookout for? What do they say about your site performance? How can you improve your copy headlines to engage more users? The answers to these questions are in today’s episode of The Tai Lopez Show.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“There’s 2 trillion average people you can hire. Wait for the outliers.” - Tai Lopez

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Points to Keep In Mind

• Read Outliers By Malcolm Gladwell
• When conducting marketing split tests, you need at least 52 results for statistical significance
• Using statistical significance calculations, seek out over 98% certainty in the math
• Call the page you are testing “the challenger”
• Think of split testing as dating to understand pros/cons
• Have your copywriters develop different headlines

“If you spend your life believing that the forces of the universe are raided against you, it’s going to make you miserable and make it impossible for succeed.” - Ben Shapiro

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What’s wrong with America?

If you’ve been mildly awake in the past year, you’ve sensed the panic in the air. But the panic is the problem. People displace blame to governmental forces, so they can justify their own story. Certainly there are causes and social issues that are exempt from this analysis, but for the most part, we as a society underestimate our individual agency when we choose to believe that a government is stopping us from pursuing our goals.

On today’s episode of The Tai Lopez Show, we are joined by political commentator Ben Shapiro. Ben is the editor-in-chief of The Daily Wire. As a controversial political figure, Ben is subject to much criticism and controversy. Today, we hear his thoughts on everything related to politics, the government, the education system, and much more.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You have to believe you can succeed. You have to believe in an individual capacity to do better than what you are doing.” - Ben Shapiro

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Points to Keep In Mind

• Jealousy fuels tribalism
• Success requires believing in an individual capacity to succeed
• According to the Brookings Institute: in the United States, there are 3 things to ensure you’re not poor: don’t have kids before you’re married, graduate high school, and get a job
• The position of President has too much power
• Be aware of how media warps messaging
• Nothing besides military is solved by a federal government
• Studies show that quality of education is more determined by factors like how the family treats education than any sort of government system
• The problem is people looking to the federal government for solutions; localism is the solution
• The single greatest predictor of poverty is being born into single motherhood
• The focus of marriage has moved from the production and raising of kids to “are you in love?”
• The whole reason society has an interest in marriage is to make sure there’s a mom and dad in the home
• When dating, figure out values not common ground
• Tutorial learning (what our education system employs) only works for 85% of the population
• Albert Einstein, “The thing about smart people is that they seem crazy to stupid people”
• Don’t force it, take the opportunities that come to you
• The quality of immigration is largely dependent on the quality of the system you are immigrating to

“Warren Buffett says, ‘The secret to wealth is to put all your eggs in one basket and then watch the basket.’ He’s not saying don’t diversify. He’s saying pay attention to what you’re doing.” - Tai Lopez

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Success is more than just a bank account.

We constantly hear this but how often are we setting goals in other areas of life and measuring our progress? Physical health, personal projects, the number of domains besides financial status worth our success-oriented attention is vast. What’s important is figuring out what your own definition of success is, and weighting each column appropriately.

On today’s episode of The Tai Lopez Show, we are taking a moment to recap some of the greatest moments from this week. From discussing health and longevity with Dr. Kim to hearing startup insights from Anik Singal, the level of knowledge-dropping has us taking our business and personal health game to the new heights.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“We are 99% bacteria and 1% human.” - Dr. Kim

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Points to Keep In Mind

• The death of dreams is in procrastination
• K.I.S.S. - Keep It Simple and Stupid
• The education system robs you of your common sense
• Think through your ideas before presenting it to other people
• Work on tasks for 20 minutes
• Use the P.A.S.E. System (Practical, Action, Social, Emotional) to read people’s personality types and adapt accordingly
• • Practical - slow, accountant-types, think before they speak
  • Action - speak aggressively, say what you want, not easily offended
  • Social - those who believe social chit chat is most important
  • Emotional - introverted, not very talkative to strangers
• Get people’s phone number; e-mails are going extinct
• Don’t let ego get in the way of your methodology during times of success; do the risk analysis
• Listen to your mentors
• Study your past patterns/cycles to figure out what was behind times of success and failure
• Be honest, open, and implement and take action
• Don’t let people borrow your equipment
• Keep the things that are important to you close to you
• Nobody cares about your business and your life as much as you do
• • Even your friends and family
• Watch everything, even automated income
• There’s no such thing as an automaton because the law of the entropy
• • A car is an automatic machine but still needs to be driven and maintained
• Look at your genetic makeup to find out where to start your regimen
• We are 1% human and 99% bacteria
• Hormones are important for signaling in our aging
• Hormones are more than testosterone: thyroid, cortisol, human growth hormones, insulin
• Studies show that managing sleep, stress management, physical activity, and diet/nutrition is equivalent to the potency of pharmaceutical medication
• VO2 max training looks at how efficiently your system burns calories
• We aren’t creatures of intellect, we are creatures of movement
• Some ICOs don’t allocate 100% of the funds raised to backing the currency
• • HBB is able to send 100% of the funds: how they do this is figuring out the technology before raising funds

“Selling advanced products to people who don’t understand is a really tough formula. Simplify your marketing.” - Com Mirza

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You will not succeed the first time around.

And it might not happen on the second. Or the third. If it takes a few attempts before you strike gold, that’s okay. Failure is a necessary step on the road to success. You learn what a business needs when you’re met by unconquerable blockers. The trick is to keeping your head down and persevering through the storm.  

On today’s episode of The Tai Lopez Show, we are joined by serial entrepreneur Com Mirza. After falling in love with Bill Gates, Com committed his life to starting software companies. It was not until his eighth that he was able to transcend his previous seven failures and launch what is now a net worth of over $500 billion.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The best bow and arrow is better than the first musket. Your first prototype might suck but you’re on the right track.” - Tai Lopez

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Points to Keep In Mind

• Do your due diligence on who is backing the coin to determine legitimacy
• There are rumors that Mark Zuckerberg is going to launch his own ICO at Facebook
• Many people think cryptocurrency is a fad because there is no value exchanging
• All financial cycles operate in bubbles, and then bubbles burst
• Habibi Coin is real estate-backed, currently raising $100 million
• The best tip: make returns from crypto and then invest in real-world assets
• Goldman Sachs is discovering that crypto has real value
• A ponzi scheme is metaphorically described as a game of musical chairs
• Some ICOs don’t allocate 100% of the funds raised to backing the currency
• Get referrals to get past the gatekeepers
• Selling advanced products to people who don’t understand the technology is an unproductive formula
• • The same people who once told you no will say yes once you simplify
• Sell to the willing customers
• Dubai has a great potential
• The majority of millionaires are made through real estate
• Be sure to have real estate assets in your investment portfolio, so you have stable returns to fall back on
• People who invest in real estate typically think they’re going to make more money than they actually will
• Ample investment opportunity in Dubai

“The problem is we have not structured our medicine to look at it in a holistic, global way.” - Dr. Kim

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You can’t stop aging.

And that’s a good thing. There are many important benefits that come from aging. Our brain develops, our muscles form, and our systems mature. But at some point during the aging process, it turns on us and our body begins to break down.

Right now, depending on the ailment, we respond with treatment. Physical therapy for the injured back, blood-thinners for hypertension, and a new diet for diabetes. But scientists today are learning how to respond before the ailment presents itself. And as our technology continues to grow exponentially more powerful, the question of, “Can we live to 700?” becomes less and less unreasonable.

On today’s episode of The Tai Lopez Show, we are joined by gerontologist Dr. Paul H. Kim MD to discuss how realistic living to 700 will be. Dr. Kim’s expertise in genetics, aging, and hematology helps us determine how to best approach aging in the healthiest way possible.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If half of your lifespan is met with chronic diseases that you’re dealing with and ailing with, are you really enjoying life or able to be functional?” - Dr. Kim

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Points to Keep In Mind

• Clean your blood and look what’s occurring at your cellular level
• The problem with lab testing is we’re responding to the results as parameters to treat you
• Medicine looks at things too black-and-white when most diseases are grey
• Diabetes and hypertension can be noticed far before the manifest (pre-hypertension and pre-diabetes)
• Look at your genetic makeup to find out where to start your regimen
• We are 1% human and 99% bacteria
• Hormones are important for signaling in our aging
• Hormones are more than testosterone: thyroid, cortisol, human growth hormones, insulin
• Studies show that managing sleep, stress management, physical activity, and diet/nutrition is equivalent to the potency of pharmaceutical medication
• VO2 max training looks at how efficiently your system burns calories
• We aren’t creatures of intellect, we are creatures of movement
• Heavy lifting activates hormone release
• Telomere study tells us that there is a finite number of divisions to each cell
• • This is called “the hayflick limit”
• New DNA technology uses microscissors to alter DNA code
• Studies show young blood plasma transplants rejuvenates older patients
• • In plasma, it’s the mixture of beneficial molecules
• At some point stem cells will enable us to build organ tissue to replace our decaying organs
• We used to think stem cells were irreversible but new technology allows them to be engineered in multiple directions
• Look at oxidative stress markers for indication of risk to cancer

“When people tell you the truth, it stings for a second. And then it goes away.” - Tai Lopez

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If you struggle with laziness, learn more about laziness.

In the age of information, where the answer to any question is a tap on the smartphone away, we no longer have the excuse, “Well, I just didn’t understand.” Gone are the days where the blind lead the blind. If you struggle with procrastination, learn more about procrastination to pinpoint where and why you struggle with it. In doing this, you will be able to change your behavior and come out on top.  

On today’s episode of The Tai Lopez Show, we are discussing productivity and conscientiousness. These are the top predictors of business success, so we are digging beneath the surface to understand why they are so important.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Correct a fool, and they will hate you. Correct a wise person, and they will love you.” - Tai Lopez

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Points to Keep In Mind

• Working hard has a different definition for everyone
• It’s not your fault, it’s the system’s fault for not teaching what a day’s work is
• Be aware of when writing a to-do list is a step backwards
• Germans instill a sense of discipline in their people: if you have something to do, just start it and you’ll be halfway there
• Use your common sense: how do you make the situation better than it was before?
• Conscientiousness is diligence, prudence, organization, and perfection
• • This is the number one predictor of success in business
• Prudence translates to decision-making
• Agreeableness is flexibility, patience, gentleness, and forgiveness
• • This is not that correlated with success
• There’s 3 types of people: those who make things happen, those who watch things happen, and those who wonder what happened
• Be careful of paralysis by over analysis
• Laziness is rooted in your body, trying to conserve
• The death of dreams is in procrastination
• K.I.S.S. - Keep It Simple and Stupid
• The education system robs you of your common sense

“You’d be surprised what happens when you speak in the way that comes natural to people.” - Tai Lopez

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Don’t talk in a scripted way.

Humans can easily detect who is being a phony and who is not. This is something we must take into consideration when we’re in meetings, on sales calls, and presenting to clients. Above any piece of advice you’ve ever received, always remember that being yourself is the top priority.

On today’s episode of The Tai Lopez Show, we are discussing how to be natural in business meetings. With all the material we read on how to close the deal, it’s difficult to remember to be yourself. Today, we reinforce this lesson by stressing the importance of adapting yourself by recognizing who is on the other side of table.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You don’t just sit down at a business meeting and automatically talk about business. You have to build rapport and you have to ease into it.” - Tai Lopez

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Points to Keep In Mind

• Walk 4-6 miles a day
• • Read The Story of the Human Body by paleoanthropologist Daniel Lieberman
• Don’t sound fake when talking
• Use the P.A.S.E. System (Practical, Action, Social, Emotional) to read people’s personality types and adapt accordingly
• • Practical - slow, accountant-types, think before they speak
  • Action - speak aggressively, say what you want, not easily offended
  • Social - those who believe social chit chat is most important
  • Emotional - introverted, not very talkative to strangers
• Get people’s phone number; e-mails are going extinct

The Psychology of Sales with Anik Singal

“People think entrepreneurs are risk-takers, but they’re actually the exact opposite.” - Anik Singal

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All sales textbooks seem to say the same thing.

Focus on the key benefits. Provide value. Don’t hesitate on the ask. The more we read these bulletpoints, the more we learn about ‘how to sell.’ But how do we integrate these tips into actually making deals?

The first step is to tell a story. Sales is not the right words; rather, it’s a sequence of the right plot points in a bigger story. Whether it’s telling that story through a pitch deck or a demo, the moment you captivate an audience’s curiosity for what’s going to happen next in a greater narrative is the moment you are making the sale.

On today’s episode of The Tai Lopez Show, we are joined by Anik Singal, founder of e-learning company Lurn. Anik’s insights spread across many different domains of business: from picking yourself up out of rock bottom to making deals in the boardroom, we can take our entrepreneur game to the next level from learning Anik’s story.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Most people think they need to be Batman in a sales situation. Instead, position yourself as Robin and make the thing you’re selling Batman.” - Anik Singal

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Points to Keep In Mind

• You can tell who your real friends are in failure
• Failure provokes introspection; take note of your answers to “Why?” during this time period
• Don’t let ego get in the way of your methodology during times of success; do the risk analysis
• Listen to your mentors
• Study your past patterns/cycles to figure out what was behind times of success and failure
• Implement and take action
• Hire how many people can be supervised, not how many people you can hire
• The introduction of an ad needs to grab attention by answering: what’s in it for you
• Position yourself as Robin and make the thing you’re selling Batman
• Integrate storytelling to create connection, not credibility
• We live in the age of interactive marketing; the day of direct marketing is gone
• Use content to deliver value and build credibility
• • Make your content linear: lists or diagrams
• Aim for 3-5 ‘Aha moments’; any more will be exhausting for your audience, any less will be disengaging
• Integrate reason-respecting bias to shed perspective on the price of your product
• The purpose of the pitch is to ask for a sale, but it’s really to provide value
• Copywriting is not about trigger-words; it’s a sequence of a specific words that create a story
• The best e-commerce content is a demo of the product

“Warren Buffett says, ‘The secret to wealth is to put all your eggs in one basket and then watch the basket.’ He’s not saying don’t diversify. He’s saying pay attention to what you’re doing.” - Tai Lopez

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As your business grows, more hands will enter the pot.

People will want to work for you, clients will demand more from you, and investors will want to get in on the action. Knowing who to let in and who to let out is the key to ensuring that no cancerous cells enter your system. Because it only takes one to seriously set back the mission.

On today’s episode of The Tai Lopez Show, we are discussing how to stay aware of the intricacies of your business and life as they each grow more complex. Undoubtedly, more people requires more oversight, but there are ways to stay focused while not getting swallowed whole.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“There’s a misperception that automatic means: guaranteed. There’s a misperception that automatic means: no energy required.” - Tai Lopez

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Points to Keep In Mind

• Be sure to supervise if you delegate a task
• Don’t let people borrow your equipment
• Keep the things that are important to you close to you
• Nobody cares about your business and your life as much as you do
• • Even your friends and family
• Watch everything, even automated income
• There’s no such thing as an automaton because the law of the entropy
• • A car is an automatic machine but still needs to be driven and maintained