“If I would have told you to buy Bitcoin or Ethereum back in March, you would have looked at me like I have three heads. But now you have 13 million new Coinbase accounts.” - Dan Fleyshman

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As we wrap up 2017, it’s time to look at this week’s highlights on The Tai Lopez Show.  

From dissecting crypto trends to understanding productivity, this week saw every dimension of The Tai Lopez Show. These moments deserve a second look, and today we’re taking the time to revisit the details discussed on air.

To continue your self-education, subscribe wherever you listen to podcasts (Spotify, iTunes, SoundCloud, etc.) to transform your time at the gym into a physical AND mental workout, or your daily commute into the inspiring hour of story and business insight required to take your entrepreneurial visions to the market.

And don’t forget to subscribe to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“I understand there’s a hierarchy. I don’t care that my mom told me I’m special. I understand that this person’s more special than me in this area. So whatever he says, I’m going to listen to.” - Tai Lopez

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Points to Keep In Mind

• People procrastinate because they don’t know what to do
• Steem is a decentralized Reddit (get paid to make good content)
• Be careful of any cryptos under 100 Bitcoin of volume
• This is unlike any other market because the people closest to the news aren’t mainstream outlets (use Telegram app for leaks)
• All problems are rooted in stubbornness: sensitivity, sensual, stupidity, and self-importance
• Prevent injuries; Lebron James spends $1 million/year on his body; spend the $10 on a mousepad that prevents carpal tunnel syndrome
• Not all cryptocurrencies need to be mined
• People aren’t hiding who they are in the beginning of marriage; rather, it takes time for the full picture to be revealed
• Think about how you can drive a car with a license; but no screening is required to have kids
• Best exchange to get started is Coinbase
• • FDIC-insured and won’t crash as often as competitors

“If you want to increase your income in 2018, you have to increase your organization and reduce laziness and procrastination.” - Tai Lopez

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A new year means time for a new you.

As 2017 comes to a close, we must take a moment to reorient our mindset before heading into the new year. What goals did we have for 2017 that we accomplished? And then what about the ones we weren’t able to? Why was this so? And how can we change our mindset so that we aren’t saying this same thing one year from now?

On today’s episode of The Tai Lopez Show, we are making a call to arms: how do you get the most out of your upcoming year? Laziness, procrastination, organization, conscientiousness: these are all the things we must be most mindful of in the upcoming year.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“People procrastinate because they don’t know what to do. Conscientiousness is everything.” - Tai Lopez

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“I saw Hitler. It was outside. I thought he was crazy. The way he talked. Anyone who sees him knows he’s crazy.”

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You can either learn history from a primary or secondary source.

With a secondary source, you’ll get the distanced bullet points: what year the war started, how many people died, which political parties ruled, and all those other dry details you need for your history test. With a primary source, however, you’re able to gain direct access into the emotion of that time period.

And right now, in the year 2017, the number of primary resources available for World War II is becoming increasingly smaller.

On today’s episode of The Tai Lopez Show, we are fortunate to be joined by a primary source, Tai’s grandmother. At 99 years old, she has lived through multiple world wars, and today we are gathering her firsthand account of the global climate. Her wisdom and insight on political and social issues has us thinking about how to see the world in the right way.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“All wars are terrible. Maybe you could get together, but you couldn’t with Hitler. He thought he could win the world.”

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Points to Keep In Mind

• Tai’s grandma’s best friend was Melita Maschmann, author of Account Rendered: A Dossier on my Former Self
• There were close but unsuccessful assassination attempts on Hitler
• Having students teach each other in groups, based on talent-level, has stronger education benefits
• Language should be taught with speaking and understanding content, not by learning grammar rules
• The elites were able to bypass the draft, lower socioeconomic classes were the ones drafted
• People aren’t hiding who they are in the beginning of marriage; rather, it takes time for the full picture to be revealed
• Think about how you can drive a car with a license; but no screening is required to have kids

“Bloomberg’s been talking about how crypto’s worth nothing for the past 4 years. That’s not playing out well for them right now.” - William Duplessie

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Bitcoin took a dip last week.

But now it’s back to where it was, and the skeptics return to silence. As the market validates that cryptocurrency is here to stay, we must continue our education to stay one step ahead of the trends.

On today’s episode of The Tai Lopez Show, we are joined by Dan Fleyshman, William Duplessie, and Ben Greenburg to discuss the future of cryptocurrency. Their range of expertise in the crypto world spreads from business to technology, and on today’s episode they review what coins to look out for as we approach the new year.

For the full interview, check out The Bitcoin Crytpo Mentor Mastermind show, Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“6 times this year, Bitcoin has crashed has 30%. And every single time, it increased from 70% to 260% within three days.” - Dan Fleyshman

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Points to Keep In Mind

• Fiat money is currency that a government has declared to be legal tender, but it is not backed by a physical commodity
• • People are innately scared by these but blockchain technology is fixing that
• You can bet for or against cryptocurrency
• Not all cryptocurrencies need to be mined but there is a shortage of machinery required to do the mining
• The main problem with cryptocurrency right now is the exchange networks are slow
• • 13 million new Coinbase accounts in the past year, and 1.3 million customer support complaints on backorder
• Technical analysis applies to crypto markets because they aren’t mature
• Increased volatility - the books are small because the blockchain can only support a certain amount of traffic
• Decentralize your thinking by not getting your information from mainstream media

“I understand there’s a hierarchy. I don’t care that my mom told me I’m special. I understand that this person’s more special than me in this area, so I am going to listen to what they have to say.” - Tai Lopez

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Becoming the best is not rocket science.

If you hang around someone great and ask questions, then pretty soon you will be adopting their habits via osmosis. This is how humans learn, but the education system makes us believe learning has to involve classrooms and memorization.

On today’s episode of The Tai Lopez Show, we are taking a close look at how to be great. It’s something we all want but don’t know how to achieve. The good news is that the formula is simple but requires that we check our egos at the door and reflect honestly on why we haven’t achieved greatness just yet. Once we complete this step, the sky’s the limit.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Your life changes the day you say enough is enough.” - Tai Lopez

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Points to Keep In Mind

• Recognize who is great and take notes of what they did to get to their level
• All problems are rooted in stubbornness; there are 4 types of stubbornness
• • Sensitivity: having too thin of skin
  • Sensual: being addicted to feeling good
  • Stupidity: not having the IQ to seek out advice/expert opinion
  • Self-importance: thinking your way is the best
• Prevent injuries: Lebron James spends $1 million/year on his body; spend the $10 on a mousepad that prevents carpal tunnel syndrome
• The school system doesn’t teach us how to organize our day
• Conscientiousness is most important, defined as a combination of organization, diligence, prudence, and perfectionism

“Who knows what the fundamentals are? This isn’t traditional trading. You can’t be a value investor in the way you can on Wall Street.” - William Duplessie

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Making money from cryptocurrency is daunting.

Sure, you can create an account on Coinbase, do the the traditional Bitcoin buy, and watch the money trickle into your account. But to maximize the opportunity that exists right now with crypto requires extensive education.

Even then, distilling data charts and juggling the news articles is an enormous to-do. From market cap to total volume, making sense of these numbers and conducting the additional qualitative research can send an eager investor into a spiral of not knowing what to think.

On today’s episode of The Tai Lopez Show, we are joined by cryptocurrency-expert, William Duplessie. William is an Associate at Science Blockchain, and his deep understanding of digital currency spreads across many domains. As he says, it’s all he “eats, sleeps, and breathes.” And in today’s episode, we are fortunate to learn his strategies on making sense of today’s crypto-world.

You can listen to the full interview at the Bitcoin Crypto Mentor Mastermind show and don’t forget you can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You don’t ever want to risk more money than you can afford to lose. And you really want to be educated before you trade cryptocurrency.” - William Duplessie

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Points to Keep In Mind

• Mining technology is transforming the cost to run cryptocurrency (a million dollars a day used to be spent on computing power)
• • Eos will be the first scalable blockchain because of it uses proof of stake, not proof of work
• Beware of cryptocurrency ponzi schemes (Ethereum cash)
• • These are bad players taking advantage of a new industry, but will slowly disappear
• George Soros almost bankrupt England with arbitrage tactics
• Don’t ever invest more than you can afford to lose
• Be educated when trading]
• • Use Coinmarketcap.com to learn about coins
• Steem is a decentralized Reddit (get paid to make good content)
• Be careful of any cryptos under 100 Bitcoin of volume
• This is unlike any other market because the people closest to the news aren’t mainstream outlets (use Telegram app for leaks)

“I’m witnessing people make obscene amounts of money. I’m watching people clear hundreds of thousands of dollars in a day.” - William Duplessie

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The Bitcoin headlines are taking over.

What was just $7,000 last month is now over $13,000. People are making millions, and the growth isn’t stopping anytime soon. Cryptocurrency is the new gold rush, and it is up to you to make the most out of it.

How to do this is through education. Blockchain, wallets, ledgers, ICOs - the terms surrounding cryptocurrency are dense and require research, education, and expert opinion to fully understand the entire landscape.

That is why on today’s episode of The Tai Lopez Show, I have brought on cryptocurrency-expert  William Duplessie. Since first discovering cryptocurrency in 2012, William has fully committed himself to understanding and analyzing the world of cryptocurrency. Now an Associate at Science Blockchain and a collaborator with the crypto-guru Brock Pierce, it’s all he “thinks, eats, and breathes.” In today’s episode, Duplessie shares his views on where cryptocurrency is headed, what are the best tools and products to use, and how to make the most out of your investment.

You can listen to the full interview at the Bitcoin Crypto Mentor Mastermind show and don’t forget you can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“What I can tell you is that the S&P 500 has done a 220% gain (adjusted for inflation) over the past 20 years. Bitcoin, over the past 5 years, has gone up over 7500%.” - William Duplessie

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Points to Keep In Mind

• Cryptocurrency isn’t equity or stock, it’s more like gold in that its limited in its circulation
• Start largest market cap coins and move down to the smaller markets
• • Bitcoin > Ethereum > Litecoin > Bitcoin Cash
• When storing your physical wallets, bolt your safe to the ground
• When evaluating cryptocurrencies, think duration of investment
• There are no fundamentals in cryptocurrency trading
• You can buy and hold all day, but trading requires extensive education

Resources

• Coinmarketcap.com to learn about coins
• Telegram app to monitor progress on cryptocurrency channels
• Best exchange to get started is Coinbase
• • FDIC-insured and won’t crash as often as competitors
• Use physical wallet to store (options: Trezor and Ledger)

“Kobe Bryant admitted that he purposefully copied Michael Jordan’s basketball game. Pablo Picasso said, “Good artists copy, great artists steal.” The question is: are you good or are you great?” - Tai Lopez

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Making money is not an IQ thing.

If it were, the valedictorians would be the richest people in the world. But that’s not the case; in fact, it’s the opposite. The wealthiest entrepreneurs in the world are the ones who abandoned the traditional education system to go on to pave their own road.

So, what determines wealth if it isn’t intelligence?

On today’s episode of The Tai Lopez Show, we answer this question by reviewing some of the best moments from this past week. From being methodical about your daily routine to figuring out the best way to learn from others, the tips and tricks discussed in today’s highlight reel will help you catapult your business and wealth to the next level.

To continue your self-education, subscribe wherever you listen to podcasts (Spotify, iTunes, SoundCloud, etc.) to transform your time at the gym into a physical AND mental workout, or your daily commute into the inspiring hour of story and business insight required to take your entrepreneurial visions to the market.

And don’t forget to subscribe to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Over time, the funny looking chimpanzee rose in status, not because he was funny looking, but because all the other chimpanzees were staring at him. This is how attention and status works with humans.” - Dr. David Buss

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Points to Keep In Mind

• Many experts have an East Asia cryptocurrency investment thesis
• Surround yourself with smart people, always try to be the dumbest person in the room
• Net neutrality will induce Internet innovation and cause Web 3.0
• Google is god (you no longer pray for answers), Amazon is our supermarket, Facebook is our social circle, and Apple is genitals (status symbol points to your reproductive health)
• Try to increase the status of your product/business
• Speak at conferences, no matter how big or small; reach out to the person in charge and say you will blast your email list
• Host networking events at your house once a month and invite people you want to connect with
• Machiavellianism is a trait in people who pursue in an interpersonally exploitative strategy
• Rebalancing your portfolio requires checking your profits against the thesis of your investment
• Studies show procrastination can be rooted in a fear of isolation
• • Tackle it in a group/social structure or don’t view it as so isolating
• Don’t outsource marketing. Only you will understand you and your business in the intricate and intimate way that’s necessary to convey a marketing message.
• Be careful of judging people without interpersonal interaction
• In marketing, tell stories that make the audience see themselves in you; next time a police officer pulls you over, make him see himself in the driver’s seat
• All problems are rooted in stubbornness; there are 4 types of stubbornness: sensitivity, sensual, stupidity, and self-importance
• Use Dark Triad Personality Test to find out how people score on machiavellianism, narcissism, and psychopathy

“We are sponges. Find a mentor and get inspired by hanging around that person.” - Tai Lopez

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A productive daily routine is difficult to achieve.

We all wake up in the morning, check our phones, and then go about our days doing the best we can. But then we finish our day and go to bed thinking: was that really the best I could do?  

Your daily life should be composed of tasks dedicated to either maintaining the life you’re living or trying to improve your life for some future date. If you’re disappointed with your daily routine, it’s because you aren’t attending to this rule. And if you believe you are, some trait is preventing you from seeing the picture clearly.

On today’s episode of The Tai Lopez Show, we are taking a close look at productivity. How can you squeeze the most juice out of your day? The first step is to be honest with yourself. Self-deception will disguise laziness as procrastination or stubbornness as ‘your opinion.’ So, before listening to this podcast, take a second to check your ego at the door and get ready to make the changes required to take your daily routine to the next level.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“We are born with animal brains. We only care about the now, and we are bad at planning for the future. The school system does not teach us how to rewire this. So now it’s your responsibility.” - Tai Lopez

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Points to Keep In Mind

• Studies show using analog is more effective than digital, so use notepads to write down tasks, to-do’s, and ideas and use apps like Evernote to take pictures/back up
• Be methodical; K.I.S.S. - Keep It Short and Simple
• Get a PC with ergonomic keyboard and mouse; Macbooks are not made for productivity
• Pay attention to how you spend your time at work
• Recognize the greats and take notes of what they do to get to their level
• All problems are rooted in stubbornness: sensitivity, sensual, stupidity, and self-importance
• Prevent injuries; Lebron James spends $1 million/year on his body; spend the $10 on a mousepad that prevents carpal tunnel syndrome
• Specify what message you are replying to in messaging tools like WhatsApp or iMessage
• Conscientiousness is most important, defined as a combination of organization, diligence, prudence, and perfectionism
• Spend 30 minutes to 1 hour organizing your day
• Hack your reward system by rewarding yourself for accomplished tasks
• You can’t enable progress without creating monotonous maintenance routines
• Ask yourself what are your bad brain habits and then figure out how to rewire them
• Parents love you because they see themselves/their DNA in you
• In the morning, a) look at the big picture/scan your emails, b) then methodically go through your emails, c) write down a priority list
• • And at the end of the day, a) figure out what you’re doing wrong, and b) write down a short hypothesis on how to fix that
• Find a mentor and get inspired by hanging around that person
• No good habits are formed from people being nice to you
• Powerful people take power naps, set a timer for 18 minutes

“Emotional intelligence is knowing how to control your own emotions in sync with also reading how others feel about you.” - Tai Lopez

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Great marketing requires a storytelling finesse.

This is because audiences are smart, and can detect the tricks you might be trying to play. Say your video’s call-to-action is too explicit; a viewer will see that and turn the other way. Or if the product’s need is not rooted in enough emotional weight, the potential customer might not feel incentivized enough to purchase. Whatever the case may be, the cure to this is to tell relatable stories.

A relatable story is an emotional story. From the failure stories to the love stories, if the core of the messaging is rooted in something that the viewer or reader can relate to, the storytelling becomes much easier. No longer are you tiptoeing through the tripwires in the potential customer’s head; he or she is on the same page and will inevitably feel motivated to buy your product.

On today’s episode of The Tai Lopez Show, we are taking a close look at relatability. In a conversation with my brother, we discuss all things related to storytelling, marketing, and interpersonal relations. How can you be more relatable in each of these domains is the question we answer in today’s episode.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Anything you can do to make people see themselves in your story will automatically connect them with you. Next time a police officer pulls you over, make him see himself in the driver’s seat.” - Tai Lopez

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Points to Keep In Mind

• Being real is being relatable
• When trying to get what you want, present your need in a way that people can relate to
• The Kardashians are successful because their family dysfunction, at its core, is relatable
• Love is the most relatable theme in any marketing or storytelling material
• Everyone can relate to being hurt, and the vulnerability that creates
• You have to make the person see yourself in your shoes
• People relate to the failure story; another reason to launch businesses and fail, it will help you relate in the future
• Emotional intelligence is the soft skills, far different than the IQ they teach in school
• If you’re ever losing the crowd, say “I want to tell a story about someone close to me who betrayed me”
• Optimism bias causes a person to believe that they are at a lesser risk of experiencing a negative event compared to others

“We evolved in small groups, and all groups have status hierarchies. From an evolutionary perspective, reproductively relevant resources always accrue to those with the highest status.” - Dr. David Buss

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It’s no secret that a greater understanding of people will lead you to more success in business.

From hiring to collaborating to managing to pitching, almost every touchpoint of business involves interacting with people. And if you’re not interacting, you are most likely working on your product that will ultimately affect or influence people. Thus, a greater understanding of human behavior and psychology will undoubtedly help you take your business to the next level.

But how you choose to learn about human behavior is what will determine your level of knowledge and ultimately separate you from the competition. And that is why we are so focused on evolutionary psychology. To study evolutionary psychology is to understand the human being from the core; how did we evolve over the past hundreds of millions of years to be the way we are today.

On today’s episode of The Tai Lopez Show, we are joined by world-renowned evolutionary psychologist, Dr. David Buss. Professor Buss is the author of The New Science of the Mind, and currently teaches at the University of Texas at Austin. He has previously taught at Harvard and the University of Michigan, and today he explains how the principles of evolutionary psychology can be applied to business.   

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Aside from intelligence, conscientiousness is the best single predictor of work performance.” - Dr. David Buss

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Points to Keep In Mind

• Try to raise the status of your product
• Speak at conferences, no matter how big or small; reach out to the person in charge and say you will blast your email list
• Host networking events at your house once a month and invite people you want to connect with
• Machiavellianism is a trait in people who pursue in an interpersonally exploitative strategy
• Narcissism is a sense of entitlement and skewed value of others vs. value of themselves (welfare-tradeoff ratio)
• Agreeableness is flexibility, patience, gentleness, and forgiveness
• Conscientiousness is diligence, prudence, organization, and perfection
• High psychopathy scores are void of empathy and impermeable to learning how to improve
• Entrepreneurs score the worst on dark triad tests
• Narcissism is tied to creativity and intelligence
• Biggest red flags in long-term mate: high neuroticism or low agreeableness
• Neuroticism is tied to people who cannot handle stress well
• Surround yourself with people who are most things normal
• The most powerful entrepreneurs are the most normal people
• Personality characteristics are half-heritable, half-environmental
• Watch ads and outline the psychological elements that tap into the 25 cognitive biases
• • The Lollapalooza Effect is when so many cognitive biases are being hit that people can’t help but buy
• If you’re product isn’t selling, people aren’t being rewarded enough when being marketed

Resources

• Read The H Factor of Personality to learn how to categorize people
• Use Dark Triad Personality Test to find out how people score on machiavellianism, narcissism, and psychopathy
• • Narcissism Personality Test to find out which how you score on: authority, self-sufficiency, superiority, exhibitionism, exploitativeness, vanity, entitlement
• Read the 25 Cognitive Biases to learn what elements of human psychology to integrate into your ads

“Don’t outsource marketing. Only you will understand you and your business in the intricate and intimate way that’s necessary to convey a marketing message.” - Tai Lopez

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It’s your duty to find your superpower and figure out a way to market it to the world.

But laziness, procrastination, and every other excuse in the book prevent us from achieving that. We tell ourselves stories that are convincing enough in the moment to justify sitting on the couch instead of burning the midnight oil chipping away at our dreams. But our awareness of this pattern is the first step to changing the reality.

On today’s episode of The Tai Lopez Show, we have an audio diary that covers the mechanics of this behavior. If you struggle to find motivation or want to solve your laziness, then today’s episode will not only shed light on what wires need to be recircuited but how you can go about fixing them.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Reach down, find your differentiating superpower (small or large), and ride that as far as you can go.” - Tai Lopez

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Points to Keep In Mind

• Go on retreats to catch up on reading, writing, thinking, projects, or anything
• • Travel 50-100 miles away from house to a rural place
  • Bring members of your team or go solo
• The anxiety around procrastination is the root of laziness
• • Instead of thinking about the pain of doing something, just do it
  • In a sense become a robot by thinking the task is your duty
• Studies show procrastination can be rooted in a fear of isolation
• • Tackle it in a group/social structure or don’t view it as so isolating
• Don’t outsource marketing
• Be careful how you judge others without personal interaction
• The best marketing advice is to be you
• Whenever you do sales or marketing, people live to find objections with it
• There’s 4 types of stubborness: self-importance, sensitivity, sensuality, and stupidity

“In order for me to be happy in life, I have to have two things: changing the world at scale and having fun. And it’s a constant rebalancing.” - Jeremy Gardner

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Everyone has an opinion on Bitcoin.

Some think it’s fairy dust, and others feel like they know the magnitude of what’s coming. Regardless of who is speaking, a cryptocurrency conversation will have a range of perspective and conviction.

But the truth is, that to understand cryptocurrency, you have to immerse yourself in conversations with expert opinions. They are the ones closest to the action, so their perspective is the one we must check all rumors and news headlines against.

On today’s episode of The Tai Lopez Show, we are joined by crypto-expert, Jeremy Gardner. Since 2012, Jeremy has had front-row seats to all things crypto-related. He is the founder of the decentralized prediction blockchain Augur, which at a market-cap of $300 million is said to be the most undervalued crypto-project in Silicon Valley. He is also the brains behind San Francisco’s ‘Crypto Castle,’ a residence for crypto-experts to live, meet, and converse. Jeremy’s diverse crypto-resumé qualifies him as a premier resource in understanding how each technology informs our investment decisions.

* For the full interview, check the BitcoinCrypto Mentor Mastermind podcast. And don’t forget, you can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The whole crypto market is based off of speculative value right now. That doesn’t mean I’m going to sell. It can still continue to go up exponentially.” - Jeremy Gardner

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Points to Keep In Mind

• Bitcoin assets can be undervalued and in a bubble at the same time
• Ripple is a chain of ledgers designed to transfer large sums of money between financial institutions with more liquidity and speed
• Rebalancing a portfolio is checking your assets against your investment thesis
• When investing in tech, have a thesis about both the technology and the value of the technology
• • Unless your thesis on the technology (as opposed to the value of the technology) changes, you should always be rebalancing your portfolio
• Algorithmic trading is the only way to trade; you will get burnt on sentiment analysis and social media alone, you need machine-learning
• Only invest in long-term value
• Be skeptical of any crypto company with a $1 billion valuation and a centralized team
• Businesses are either parasitic (exploiting others) or symbiotic (helping others) or anywhere in between

“Crypto and Bitcoin assets can go down 90% tomorrow, and they’ll still be higher than their all-time high a year ago.” - Jeremy Gardner

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Cryptocurrency isn’t just about Bitcoin.

There’s Stellar, Eos, Steem, Salt, and many more blockchains, tokens, technologies, and coins to bet on. Sure, Bitcoin’s price is a reliable glimpse into the market’s pulse on cryptocurrency, but if you’re looking to invest in any of the alternative crypto technologies, research beyond Bitcoin is required.

Luckily, on today’s episode of The Tai Lopez Show, we are joined by the expert on alternative crypto technologies. Jeremy Gardner is the founder of the decentralized prediction blockchain Augur, which at a market-cap of $300 million is said to be the most undervalued crypto-project in Silicon Valley. Jeremy specializes in evaluating each crypto from an unbiased point of view. His thorough understanding of how each technology works and fits into the greater landscape will help us navigate more nuanced investment decisions.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“People remember what you were right about not what you were wrong about.” - Jeremy Gardner

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Points to Keep In Mind

• When investing in tech, have a thesis about both the technology and the value of the technology
• • Unless your thesis on the technology changes (as opposed to the value of the technology) you should always be rebalancing your portfolio
• Algorithmic trading is the only way to trade; you will get burnt on sentiment analysis and social media alone, you need machine-learning
• Only invest in long-term value
• Be skeptical of any $1 billion + crypto company valuation without real world application
• Net neutrality will just cause the Internet to innovate, a Web 3.0
• No better place to learn than Twitter; brilliant people having conversations in real time
• ‘Proof of stake’ vs. ‘proof of work’ when evaluating mining technologies
• • Proof of stake is less computationally intensive
• 70% of applications don’t need censorship-resistance

Resources

• Stellar is an open-source protocol for value exchange
• Iota is a very scalable blockchain for Internet Of Things (IOT) and supply chain
• • Can handle mass transactions
• Ethereum is the technology many cryptos are built on top of in the real-world
• Neo is the Chinese Ethereum, not recommended
• Quantum over Neo because of real-world application
• Steem is a crypto Reddit, runs on the Eos network which can handle mass transactions
• Salt helps you secure cash from your cryptocurrency
• Eos is more decentralized but less censorship-resistant
• • Can take tens of thousands of CC transactions per year

“Our job as marketers is to break people’s false beliefs. How you do this is by telling personal stories of when you had that same false belief be broken.” - Russell Brunson

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This past week was filled with some of the best knowledge-dropping ever witnessed on The Tai Lopez Show. From Russell Brunson sharing how to make $100 million by marketing to the masses to Brock Pierce explaining the nuts & bolts of cryptocurrency to Jay Samit showing us why augmented reality will take over the world, this week’s interviews deserve a second look, and today we’re taking the time to recap some of the best moments.

To continue your self-education, subscribe wherever you listen to podcasts (Spotify, iTunes, SoundCloud, etc.) to transform your time at the gym into a physical AND mental workout, or your daily commute into the inspiring hour of story and business insight required to take your entrepreneurial visions to the market.

And don’t forget to subscribe to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Augmented reality technology will enable us to have access to all of mankind’s knowledge up until that point, so that we can make the best decision possible every time.” - Jay Samit

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Points to Keep In Mind

• Be excited when people shoot your ideas down
• • Stubbornness or sensitivity will kill you, you can either be right or rich
• Become the Steven Spielberg of telling the movie that is your brand
• • If you have a family business, show pictures of your family on your website
• People buy into people: Steve Jobs said buy into me, not Apple
• Look at your website analytics and figure out how to tell a simple story
• Make content and put a little money behind in ads to figure out your voice
• Just start: there’s few things in this world you do more than once that you get worse at
• To be able to sell to the masses, you have to understand people’s false beliefs and shatter them
• • The three false beliefs people have are about: 1) their need for the product, 2) their internal ability to use the product, and then 3) how external factors will influence their use of the product
• Get the customer to trust you, then your company, then the product (in that order)
• Augmented reality will empower the older, wiser generations to help inform the machine-learning software to grow smarter
• If you put $100 into cryptocurrency in 2010, you would have $100 million right now
• There are many ways to make money if you find a market nobody’s looking at  
• • Read the The Blue Ocean Strategy to learn more about this
• Confucius said: “The man who chases two rabbits catches none.”
• • Read Gary Keller’s The One Thing to figure out your one rabbit
• When hiring, view talent as talent
• • A genius maid will be better at marketing than someone who thinks he/she is a genius at marketing
• The reason people build a personal brand is because the one thing you can differentiate for sure is your personal brand.
• Use personality questionnaires when hiring to understand people (ex: STAR)
• • S is Structure/System: the engineer, person who builds the bridge
  • T is Thinker: the strategist, person who foresees problems with the bridge
  • A is Action: the visionary, person thinking about the next bridge/solution
  • R is Relationship: the synergist, person who keeps people together
• Cryptocurrency is currently in an emotional market based on sentiment being driving force of prices
• A good teacher transfers knowledge to you, not tells you what to do
• A huge investment sector will break out once real estate goes to blockchain technology, (“I want to buy $100 of that house”)
• Read the Innovator’s Dilemma to learn how the incumbent gets disrupted by the startup

“Augmented reality will eliminate the fear of others and make the world a better place.” - Jay Samit

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Over the past few years, we’ve witnessed augmented reality technologies develop.

But products like Google Glass and QR codes made us skeptical of whether this technology had a place in the real world. Then there was Pokémon Go, which caught the world’s attention, made over $1 billion dollars, and made any AR-related doubts vanish from our minds.

On today’s episode of The Tai Lopez Show, we are joined by augmented reality-expert Jay Samit. He is the Independent Vice Chairman of Deloitte and the bestselling author of Disrupt You! Jay joins us today to widen our understanding of augmented reality. He shares what the latest developments are in AR technologies, and how they will undoubtedly influence our industries and lifestyles in the years to come.

Also you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“We’ll now have more control over our environment because our environment will conspire with us to succeed. Not against us.” - Jay Samit

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Points to Keep In Mind

• Augmented reality isn’t just about adding to the environment, it’s about subtracting
• An example of the implementation of AR in an industry is the airplane cargo-packers
• • AR glasses would make it 3D tetris and save airlines billions in jet fuel
• AR softwares can tell if a person’s gait is suspicious or body temperature is high (risk for ebola)
• Think about opportunity first and then worry about privacy
• Tinder goggles would make profile apparent in real-life (ex: halo hologram above person)
• Machine-learning allows the software to get smarter with each new data point
• • AR would allow people to always have access to all of mankind’s knowledge up until that point.

“If the PC changed the world. And then the Web changed the world. And then mobile changed the world. Then augmented reality is exponentially bigger because all of those feed into it.” - Jay Samit

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It wasn’t just the miners who got rich during the Gold Rush.

It was the apparel companies, the shovel manufacturers, the restaurants and bars in the area; with any trillion dollar industry comes the opportunity for many million dollar businesses to pop up. Augmented reality is the next trillion dollar industry, and it’s time you carve out your portion of the pie.

On today’s episode of The Tai Lopez Show, we are joined by Jay Samit, the bestselling author of Disrupt You! to educate us on how to disrupt the augmented reality world. He is the Independent Vice Chairman of Deloitte, and his experience in technology spans across many different industries. His insights on how technology disrupts industry will help you carve out your million-dollar niche in augmented reality before anyone else does.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Every month there’s a new self-made billionaire. They didn’t go to the right schools, they don’t come from the right families, but they are looking at how the world changes and how to seize an opportunity from that change.” - Jay Samit

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Points to Keep In Mind

• Pick a competitor-free industry and stake your claim as the world’s expert
• When dinosaurs fight for turf, be the mammal that sneaks in and carves out a corner
• Augmented reality isn’t just about adding to the environment, it’s about subtracting
• Examples of new AR technologies: software that can tell if a person’s gait is suspicious or if body temperature is high/at risk for ebola
• Big opportunity with AR to bypass employee training and equip new-hires with technology that makes them a professional (ex: electricians)
• Lots of opportunity in the UI/UX of AR-technologies
• Moore’s Law says the price of AR or any tech will halve each year
• AR integrates perfectly with cryptocurrency  

“Pay attention to trends. What I do know, is that I’ve never met somebody born in April who I haven’t gotten along with. It’s not 100% perfect science, but there is something there.” - Patrick Bet-David

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Hiring is one of the greatest challenges in growing a business.

How do you know who to hire? What defines a good candidate? Is it focus? Charisma? Technical ability? Obviously it depends on the position and ideally you'd want the best of all worlds, but that’s hard to achieve and compromise has to be made.

So the real challenge becomes understanding people. To hire right requires knowing what types of people are required to succeed, what types of people you’re currently employing, and thus, what type of person you need to hire.

On today's episode of The Tai Lopez Show, we are joined by Patrick Bet-David, Founder and CEO of PHP Agency, and also the face of his personal brand Valuetainment. Patrick fled Iran at age 10 and stayed in a refugee camp in Germany before eventually landing in America. He now runs a multi-million dollar insurance company, and today he provides us with his views on the types of people required to launch and grow a successful company.

You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Once an introvert believes, you have to get out of their way. They’re gonna get what they want.” - Patrick Bet-David

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Points to Keep In Mind

• Use personality questionnaires when hiring to understand people (ex: STAR)
• • S is Structure/System: the engineer, person who builds the bridge
  • T is Thinker: the strategist, person who foresees problems with the bridge
  • A is Action: the visionary, person thinking about the next bridge/solution
  • R is Relationship: the synergist, person who keeps people together
• When interviewing, find the interviewees point of motivation to take action
• • If it’s it not there, do not hire that person
• The wealthiest people in the world are mostly introverts
• • Read The Quiet Power of Introverts to understand their motivation
• You can judge a lot by how long someone works with their family
• Shadowing people is the most important lesson in business
• Hire people with fire and ambition
• • Personality is secondary

“The name isn’t important. What is important is the story behind the name.”- Patrick Bet-David

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The opportunity for your personal brand is greater than the opportunity for your business' brand.

The people who ask, "Do you really need both?" are failing to see this truth. With a personal brand, you are able to differentiate yourself from the competition in a wildly unique way. The landscape caters to individuality; it’s a platform for self-expression. However, with a business’ brand, the story behind the product or service inevitably gets diluted by the fact that it is a product or service and not an individual.

This means that succeeding with both brands requires different sets of skills. Maybe you’re shy and don’t believe you can be in front of a camera promoting who you are or what you represent. Or maybe it’s the opposite, that you aren’t sure what the story is behind your product or service, or if you do, you don’t know how to tell it.

On today’s episode of The Tai Lopez Show, we are joined by Patrick Bet-David, who has succeeded with both his personal and business brands. A child-refugee from Iran, Bet-David ultimately landed in America where he founded his insurance company, PHP Agency, which now employs over 6,000 people. And in more recent years, with the rise of the Internet and social media, Bet-David knew he had to launch his personal brand, Valuetainment, which has 400,000+ subscribers on YouTube.

Patrick discusses the challenges one faces when growing a business or brand in today’s episode. From selling such an unsexy product like insurance figuring out who to hire when growing his team, Patrick Bet-David has a lot to teach us and we are hear to listen and learn.

And don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“I think shadowing is a very useful tool. Learn from others, see what they’re doing right, what they’re doing wrong, and where you can do better.” - Patrick Bet-David

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Points to Keep In Mind

• Get specific on your target audience
• Confucius said: “The man who chases two rabbits catches none.” Read Gary Keller’s The One Thing to figure out your one rabbit
• Find competitive markets that you can put one twist to make new markets with no competitors - The Blue Ocean Strategy
• Find a way to minimize mission, the smaller you get the more you can make
• When hiring, view talent as talent
• • A genius maid will be better at marketing than someone who thinks he/she is a genius at marketing
• Use personality questionnaires for hiring (ex: STAR); most will tell you the same thing
• When interviewing, find the interviewees point of motivation to take action
• Read The Quiet Power of Introverts
• You can judge a lot by how long someone works with their family
• Shadowing people is the most important lesson in business
• Social media will equalize the world by sharing information barrier-free

Sign up for my new Bitcoin Cryptocurrency Mastermind Here

“It’s not hard to see the future. Getting the timing right is the part you need to get right.” - Brock Pierce

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The golden rule is: Only invest in things you understand.

And with cryptocurrency, what needs to be understood is more complex than the average investment decision. It’s not a company’s stock or sector of the economy you’re betting on. It’s an entirely new monetary system you’re saying that people will adopt.

This extra dimension to the investment adds research. Terms like ‘blockchain’ and ‘ICO’ are things we must know. Understanding when and where to use virtual vs. physical wallets is part of the investor’s responsibility. And trying to learn why Bitcoin can go from $7,000 to now $14,000 in one month will separate you from the other crypto-investors.

Fortunately, we live in an age where we can seek out expert opinions, and today we are joined by the Chairman of the Bitcoin Foundation and Cofounder of Blockchain Capital, Brock Pierce. Brock has been in the digital currency game for the past 20 years, and on today’s episode of The Tai Lopez Show, he covers everything cryptocurrency-related.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“A billionaire isn’t someone with a billion dollars. A billionaire is someone who has positively impacted the lives of a billion people.”- Brock Pierce

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Points to Keep In Mind

• Cryptocurrency technically defined is a monetary system based on math and cryptology governed on a peer-to-peer basis.
• • It works on a blockchain technology - which is a decentralized and distributed digital ledger, used to record transactions across many computers. This makes it so that the record cannot be altered retroactively.
• If cryptocurrency reinvents money, then ‘money is power’ will shift to ‘technology is power’ or ‘consciousness is power.’
• Easier to think about cryptocurrency as digital gold or Gold 2.0 because it isn’t good for transactions (yet)
• Cryptocurrency is a bubble but so is everything else
• Currently in an emotional market based on sentiment being driving force of prices
• The blockchain will bring security to Data Transport Protocol
• Read the Innovator’s Dilemma to learn how the incumbent gets disrupted by the startup
• If buying your first coins, use exchanges (these are your on/off-ramps into this world)
• • Good exchanges are: Coinbase, Gemini, Kraken, or
• Once you have procured coin, move it to both a virtual wallet and a physical (hardware) wallet
• For virtual, think about desktop/mobile needs for security purposes
• • For bitcoin - Bitcoin Red, Airbitz Jaxx
  • Other options: MyEtherWallet and Exodus,
  • Bitgo for large amounts of money
• For physical wallets, have a backup placed in another location
• • Options: Trezor and Ledger

Sign up for my new Bitcoin Cryptocurrency Mastermind Here

“Tell a story. Each of you needs to become a Steven Spielberg. Someone who can tell the amazing story that is the movie of your brand.” - Tai Lopez

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Marketing is storytelling. And with your website, the story must be simple.

Who are you? What product are you selling? Why are you selling it? These are the questions floating around in the visitor’s head, so it is the company’s responsibility to provide those answers on their website.

But so many times I visit a company’s website and am blown away by how they choose to bombard me with information I don’t need.

On today’s episode of The Tai Lopez Show, we teach you how to make money from your website by going through a number of followers’ websites and diagnosing the issues with each. From copywriting to photography choices to overall site layout/design, the opportunity to tell a killer story requires executing on all fronts, and that’s why I’m here to help.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Education is the most outdated part of the global system. Online education is the future. Your kids and grandkids are going to look at you and say, “You didn’t learn online? You went to schools and buildings? What’s wrong with you?” - Tai Lopez

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Points to Keep In Mind

• A good story is one that can be easily understood
• Showcase what you sell and the faces behind the company
• • Kim Kardashian’s Instagram posts get twice the engagement when she shows her face
  • Studies show 6-month olds track human eye movement
• You have to sell reward not pain
• Don’t be self-important, Apple and Amazon don’t have a big logo on their website
• Use video: Google conducted a survey that by 2020 all internet activity will be watching video
• ‘Before and after’ imagery sells, especially with weight-loss products
• About Us section needs to be about the person, not the company
• Nobody ever woke up thinking “I need to register today,” so don’t use the CTA ‘Register Now’
• You have to sell high-appetite products
• Robotic income is when you make money online while doing something else
• Use Alibaba or Amazon fulfillment for a white-label, drop-shipping brand

“We built a tribe of people who have a shared belief, a vision, that they’re going somewhere.” - Russell Brunson

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This past week was filled with highlights on The Tai Lopez Show, and today we’re taking a second to recap some of the best moments. From learning strategies on how to drive online traffic to understanding the ins and outs of credit card perks to reframing our understanding of branding as a tribe’s movement - this week saw guests Neil Patel, Stephen Liao, Lavar Ball, and Russell Brunson take our knowledge to the next level.

This caliber of education and knowledge-dropping is routine on The Tai Lopez Show. Subscribe wherever you listen to podcasts (Spotify, iTunes, SoundCloud, etc.) and transform your workout or daily commute into the inspiring hour that gets you taking your entrepreneurial visions to the market.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You don’t have to get customers with Google Trends. If it’s up and coming, that means everyone is Googling it. If you create the product, you can make a ton of money.” - Neil Patel

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Points to Keep In Mind

• Use Google Trends to find what holes are in the market with little competition
• Get certified on Google Adwords and use YouTube to learn how to do Facebook Ads
• Don’t act like a stranger (“Nice to e-meet you!”) in cold-emails to CEO. If he/she forwards internally, the new point-of-contact will assume you two know each other
• Establish relationships with banks by paying 90-100% of your credit card payment. This will make the time when you need to do a CLI (credit card line increase) easier
• For those under 18, get authorized on your parents/relatives’ cards to inherit rapport with banks
• In marketing, tell the stories necessary to break people’s false beliefs
• Introverts can still make great content despite what they might think.
• Extrovert + introvert make best business partners - read Working Together by Michael Eisner if seeking advice on business partnership
• Real estate is where dumb people get rich

“I thought if we’re a software company, then we’re just a commodity that will eventually get priced out. We needed to build something bigger, where people felt part of a movement.” - Russell Brunson

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The movement behind a product is more important than the product itself.

Take Apple for example. Yes they create some of the sleekest and most well-functioning products in the space, but it's not the iPhones and Macbooks that fueled the tech-giant's rise to what is now valued at over $900 billion. It's what having an iPhone or Macbook says about you.

This is the reality of today's business landscape. Brands operate as tribes, and if you own the brand's product, then you are behind that tribe’s movement or message. You’re wearing the ID badge that tells others you speak the language of that tribe, and if you see others with the same product as you, you know you can have a conversation with them.

On today’s episode, we have Russell Brunson, owner of ClickFunnels.com, talking about brand tribalism. In the early days of Russell’s launch, he had ClickFunnels enthusiasts create a tribe called “FunnelHackers.” Since then, Russell has helped business owners spell out the message of their tribe as well through the use of his tool.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“I’m a big pattern guy. If I see a pattern, I look at the pieces to understand the elements of the movement. Then I know how to amplify it.” - Russell Brunson

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Points to Keep In Mind

• If you don’t create a movement behind your brand, you will lose to those who do
• Apply Maslow’s hierarchy of needs: 1) physiological, 2) safety, 3) love/belonging, 4) esteem, and 5) self-actualization to your brand
• Be on the lookout for what users of your product begin to call themselves - ClickFunnels users coined the term “FunnelHackers” and Russell followed by making t-shirts
• If you succeed building a tribe, users of your product will not view your product as a tool but rather as part of their identity
• • Therefore, they will view the competition as threatening, not enticing
• People just want to belong to something  
• • The rise of gang membership tracks with the decline of the family unit (David Buss)

“The reality is when you first start something you’re gonna suck. But if you keep doing it, the less and less you’re gonna suck and eventually you’ll be good.” - Russell Brunson

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Starting a business once required a lot of time, money, and energy.

But today, if you have an idea for a business, you can launch it almost immediately. Gone are the times of needing to write a business plan and get investments before discovering if your idea fits into the market. Now, in less than an hour, you could find a product source online, open a web store, and begin selling your idea.

Today we are joined by Russell Brunson, owner of ClickFunnels.com, a website-builder that has sales funnels cooked into it so that you can do one thing very easily and well: get customers landing on your website immediately. This was the problem Russell wanted to solve. He, like many of us, had hundreds of business ideas buzzing in his head and wanted to streamline the process to getting a product into the market.

Learn about Russell’s path to building a 9-digit SaaS company on today’s episode of The Tai Lopez Show!

And you can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“People who buy stuff buy stuff. If someone’s not willing to give me $5 for shipping & handling, they’re never going to give me $100/month for software.” - Russell Brunson

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Points to Keep In Mind

• “Winnow the wheat from the chaf” - find the customers who will pay by setting up payment walls and go after those that make it past them
• Extrovert + introvert make best business partners - read Working Together by Michael Eisner if seeking advice on business partnership
• Best headline: How To [Insert Good Thing] Without [Insert Bad Thing]
• • People are motivated by reward and avoidance of pain - hitting both of those is a double psychological bias, called the Lollapalooza Effect
• Put $10 in Facebook ads behind videos of you endorsing your product - those who don’t make content lose
• Email campaigns will never be replaced
• Good copywriting isn’t just the right words. It’s putting the right things in the right place
• The most powerful word in the English language is “imagine”
• To be able to sell to the masses, you have to understand people’s false beliefs and shatter them
• • The three false beliefs people have are about: 1) their need for the product, 2) their internal ability to use the product, and then 3) how external factors will influence their use of the product

“When I first started, I had no idea what credit card points were. Now I stay at Ritz-Carltons and fly first-class for free.” - Stephen Liao

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The best way to learn history is to travel the world for free.

But our school system doesn’t teach us this. We’re tested on the year the Mongols invaded Europe instead of learning how to score free travel points from credit card companies so we can actually go visit Europe.

Today, Stephen Liao teaches us how to sift through the world of credit card perks to be able to do just this. Stephen dropped out of Stanford to figure out the credit card game just a year ago, and today he has a credit-limit that exceeds $3 million spread across 220 different credit cards. If he’s not flying first-class, he’s on a private jet. And if he’s not staying at the Waldorf Astoria, he’s at the Ritz-Carlton.

This is all because he’s figured out how to hack the credit card companies and beat them at their own game. Between the cash back, the flight miles, the discounts at other vendors, he distills all of it on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Make this a law in your brain: only spend money that you physically have in your bank account. That way you’ll never go into debt and never miss a payment.” - Stephen Liao

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Points to Keep In Mind

• Play the long game on credit cards. Don’t ever spend money you don’t have
• If you need to file a dispute, do it at CFPB.gov
• Discover it® for a beginner credit card
• Chase Freedom with 5% money back (MB) for an intermediate credit card
• Chase Sapphire Reserve for an advanced credit card
• Establish relationships with banks by paying 90-100% of your credit card payment. This will make the time when you need to do a CLI (credit card line increase) easier
• For those under 18, get authorized on your parents/relatives’ cards to build rapport with banks
• Ask friendly questions to the people at call-centers
• For people with bankruptcy history, adopt HUCA (Hang Up Call Again) philosophy when dealing with credit card companies over the phone
• Use uscreditcardguide.com to research each card’s points
• Figure out how to get ‘status’ with each credit card
• With Chase Sapphire Reserve/Preferred call annually to waive retention fees
• Try to get status with each card (ex: Delta’s status for travel allows you to upgrade to first-class for free)
• Join Tai Lopez’ credit mentorship at tailopez.com/credit
• Build business credit for business owners
• Don’t just seek out credit cards with cash back
• • There are some that let you convert membership rewards (MR) points to cash back
• Secured credit cards are for students or the unemployed
• • You give the amount of money that starts your beginning credit line (ex: Capital One Platinum)

“Whatever you do, you’re gonna have to suffer the consequences good or bad. So do you.” - Lavar Ball

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There’s nobody out there like Lavar Ball.

For the past year, we’ve seen him take over headlines, making controversial statements about the talent of his son Lonzo or justifying the $495 price tag on his Big Baller Brand sneakers. For the critics, this is fodder to create the next news story. But for us marketers, this is utter genius to watch and learn from.

There’s an old saying that any press is good press, and it seems that Lavar Ball lives by that. But the more you listen to him in interviews, the more you learn that he’s just doing him. He actually believes his son is better than Stephen Curry, and that his shoe is worth that price. He’s not doing it for the headlines; he’s doing it to be true to himself.

On today’s episode of The Tai Lopez Show, we catch Lavar for a few minutes to talk about his marketing and life philosophies. If there’s one thing we can take away from Lavar, it’s that staying true to your vision is what’s most important.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The key to life is doing what you love to do, and if you happen to get paid for it, you won.” - Lavar Ball

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Points to Keep In Mind

• Be true to yourself and do marketing your way
• Anytime you’re in the limelight you’re gonna have 50% of the people like you, and 50% of the people who don’t
• Get behind your children’s passions and make it fun
• To get the best out of people, you have to know their strengths and play to them.
• Sometimes less coaching is the best coaching
• Your team will lose if there’s no flow between the members

“Email the investors. They’re the guys who write the check. They’re the guys that say hire this guy.” - Neil Patel

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When soliciting business or seeking out clients online, it’s important to be as efficient and effective as possible. But too often we get trapped in our old habits that aren’t producing the results we need. Not only is it hard to realize when this is going on, but even if you can - it’s equally, if not more challenging, to find out who has the answers and what advice they can offer you to change your ways.

Luckily, Neil Patel is here to clear up the whole picture. He’s a New York Times Bestselling Author, Entrepreneur magazine named him a Top 10 Marketer, and today - he spells it all out for us: How to cold-email a CEO, what websites to use when trying to lock in high-paying clients, and finally what (free) online resources are there to help you become the best online marketer.

To be successful in business today, you need to know online marketing inside and out, and that’s what we’re teaching you on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The easiest money-maker and best service to offer is paid ad management (PPC).” - Neil Patel

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Points to Keep In Mind

• Don’t go after the big guys when engaging on social media or seeking out clients
• Craigslist over Indeed.com if you’re just beginning to seek out clients online
• Recently-funded startups get pressure from investors to spend money to make the next Uber. Use Crunchbase news to find which ones just received their money
• When pitching your services via email - email both the CEO and the investors with where you think the company is messing up and how you can fix it
• Google AdWords, Facebook Support Center, and YouTube is the new ad-school
• You just have to be better than most people

“If you’re pitching an investor and they say no, they’re not saying no. They’re just saying not right now.” - Neil Patel

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In business, regardless of your product or service, an effective online strategy is essential to your success.

Whether that means a well-designed website that converts visitors into customers, or an engaging social media presence that dialogues with customers - it’s mandatory to infiltrate the Internet and show up on people’s screens if you want to succeed in today’s business world.

However, having the intention to do that and actually doing it are two different things. Fortunately today, we are joined by the best internet marketer around; no person is better at driving traffic than Neil Patel. Neil is a New York Times bestselling author, Entrepreneur magazine named him a Top 10 Marketer, and today he is sharing his secrets by distilling the complicated world of online marketing.

For those of us looking to take our business to the next level - Neil will share his methods to seek out and lock down higher-paying clients and investment money. How do you frame yourself as a social media marketer, what value can you offer in PPC advertising, and what can Google Trends offer you.

Learn all of that and much more, on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“I look for someone who is very good at one thing, not kind of good at a lot of things” - Neil Patel

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Points to Keep In Mind

• Don’t go for the big guys and instead seek out smaller clients
• If you are looking to launch a physical product, use GoogleTrends to find what holes are in the market and opportunities
• Investing is a long-term game, especially with currency and real estate
• K.I.S.S. - Keep It Simple and Stupid
• Helping investors for free and building authentic relationships is the easiest way to make money
• Scratch their back before you ask them to scratch yours
• “The man who chases two rabbits catches none.” Focus and be very good at one thing
• Don’t act like a stranger (“Nice to e-meet you!”) in cold-emails to CEO. If he/she forwards internally, the new point-of-contact will assume you two know each other
• An important element in a cold email is to ask for them to forward it: “If you can, please forward this to the person in charge of marketing so that I don’t waste any more time.”
• For writers, use Udemy and Google Trends to find what topics people are interested in
• Get a superpower and build around that superpower
• Figure out what you do like by figuring out what you don’t like
• If you’re going to invest, think long-term strategies. Things go up like crazy, and they go down like crazy, the way you win is by thinking long

“When you poll your audience, you discover their values, which allows you to align your content/product/service better with what they value” - Tai Lopez

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While a lot of people can make some money even with poor marketing techniques, when you start talking about 8-figure and above businesses, you need to really, REALLY know what you’re doing.

Today, I am talking about how you can use social media and an understanding of human behavior to create a funnel that takes cold traffic and brings them all the way to the point of purchase.

In dating, most people will not sleep with a potential mate until they have spent a minimum of 7 hours with them, and in marketing we see a very similar thing: Unless you can find a way to spend a good amount of time with potential buyers, you will have a very hard time converting cold traffic into customers.

But if, through social media and carefully crafted funnels, you are able to continually show up to them, time and time again until, over time, you have achieved those 7 hours, the likelihood that they will become customers increases exponentially.

That is what I am teaching you how to do on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Hard work is only 20-25% of the formula for success” - Tai Lopez

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Points to Keep In Mind

• Master the 25 cognitive biases to understand the fundamentals required to grow your social media following
• Use the VRIN score:
• 1. Value
  2. Rarity
  3. Inimitable (could you do it yourself?)
  4. Non-substitutable
• When you poll your audience, you discover their values, which allows you to align your content/product/service better with what they value
• Don’t post if the average of the 4 VRIN factors is less than an 8
• To get to an 8-figure business, you have to have a funnel that is incredibly convincing
• Hard work is only 20-25% of the formula for success
• A certain amount of time is required to build enough trust to get a sale, and this can be accomplished either in-person, or through social media
• There will always be a small amount of people who buy from you even when your marketing is bad. But to get to the 8-figure level, you need to be very, very good at marketing

“Consider reaching out to the top 20 websites in your space, and asking if you can interview them, and they interview you, to get some powerful backlinks to your site” - Tai Lopez

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If you sell anything through a website, good organic traffic will be absolutely essential to your potential success.

When it comes to being able to achieve really good traffic from google, you need to understand “Search Engine Optimization,” or SEO, and that is what we’re talking about on this episode of The Tai Lopez Show.

So whether you have a site that you currently sell through, or are considering heading that direction anytime in the future, this episode will be essential for you to listen to and learn from, to sell more online.

Learn how, on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Page 1 of Google for a term that is relevant to your business is absolutely essential to good organic traffic” - Tai Lopez

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Points to Keep In Mind

• Ranking well on google will bring a lot of free traffic to your site and to your product
• Page 1 of Google for a term that is relevant to your business is absolutely essential to good organic traffic
• Consider buying a domain name that matches the keyword you are looking for
• You can add an extra word if you need to, in order to get the domain name that has your keyword phrase in it, but avoid dashes
• You need to get links pointing back to your site from other sites that are relevant and trusted in your space
• Consider reaching out to the top 20 websites in your space, and asking if you can interview them, and they interview you, to get some powerful backlinks to your site

“Irrational in the consumer world is latin for huge margins” - Scott Galloway

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When you can introduce sex appeal into both your product and your marketing, you will see your margins and profits soar. This is one of the secrets to the appeal and massive margins of Apple, and today Scott Galloway is digging into how to use sex appeal and an appeal to the irrational urges in marketing and product design to be massively successful in business.

Humans can sense beauty in someone else, even at 50 paces away, and from any angle, because we are programmed to sense it even before we see it, so when you can find a way to bring that element into your business, you will find that you are far more successful.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If you can tap into sex appeal in your marketing and product design, you will be able to attain massive margins” - Scott Galloway

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Points to Keep In Mind

• If you can tap into sex appeal in your marketing and product design, you will be able to attain massive margins
• Even if you’re in a monogamous relationship, increasing your sex appeal will still be a strong urge for you because of evolution
• You need to tap into irrational margins in business, because the margins created by sex appeal will be the largest of any margins
• Someone can tell of someone else is beautiful from any angle, from 50 paces away. We sense it
• Markets value recurring revenue companies at a multiple of revenue versus a multiple of profits, so a business built on this model can get a much more favorable valuation