“When what you say vibes with what people already think, it will be well received” - Tai Lopez

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When it comes to selling physical products, you will gain massive amounts of value through getting your product placed on retailers shelves. In fact, for many small business owners, getting a distribution deal with a massive chain store is a dream.

But that is the problem: The companies know that, which means that their first offer will probably be a terrible deal for you, and could likely even put you out of business!

That is why today we’re talking about the right way to negotiate a deal with a large retailer, to get your product on their shelves without getting screwed in the process.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“In negotiating, you need to be the flame not the moth, meaning you need people to chase you, not the other way around” - Tai Lopez

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Points to Keep In Mind

• When it comes to selling physical products, getting your foot in the door at retailers can be a massive advantage
• After you have your product, you need to get it out to influencers so that they will start talking about it and getting people excited about it
• When you do this well, people will start walking into stores, expecting to see your product, and will start asking about it
• At first, the stores won’t think anything of it, until 2-3 people per day are asking about it, and then they will start to dig into it
• At this point they will reach out to you, but they know that they have all the leverage at this point, so this is not the right time to make a deal with them
• As they come and ask, you need to find ways to say no nicely for about a year while you build online and evangelize your customers until they are raving fans of your product
• The whole point of all of this is to get to the point where you have power and can negotiate a contract that is fair
• You will only be able to negotiate a deal that is fair with retailers after you have had the self control to say no for long enough until they want your product badly enough that they are willing to come to good terms with you
• In negotiating, you need to be the flame not the moth, meaning you need people to chase you, not the other way around
• If you want to meet someone at a networking event, the best impression you can make is if you know someone who knows the person, and can tell them that they “have to meet you” for whatever reason
• For some reason, astrology will go a long way with women
• In marketing, you should always consider that people love themselves the most, so anything that reflects themselves back to them will be well-loved
• When what you say vibes with what people already think, it will be well received

“Motivation is essential to success, but you need to LEARN how to motivate yourself” - Tai Lopez

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Motivation is required for success. It’s as simple as that. But while most people understand this truth, few people take the time to learn how to motivate themselves effectively and well. People learn a few of the things that motivate them, like money, or relationships, or achievement, and they put all their energy into that one aspect.

But below I’m outlining the 17 different aspects of what motivates you, and how you can use them to achieve more.

In all of this, it’s importance to have balance. Too often people get all caught up in one or two of the below, and put 90% of their effort into those things. Instead, work on spreading these out evenly in your life, around 5% or so for each, to make sure your life is as fulfilling and happy as possible.

“The secret to being able to change is understanding why things are the way they are” - Tai Lopez

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Points to Keep In Mind

• Motivation is essential to success, but you need to LEARN how to motivate yourself
• Life is about doing and enjoying stuff
• The secret to being able to change is understanding why things are the way they are
• Everything in life is a trade-off of some good and some bad
• One of the most painful things in life is not being able to make sense of what happens
• ALL 17 of the below things must be experienced to feel fulfilled
• Don’t focus on any single one of the below things. Work for a mix of all 17

17 Reasons

Ambition

• Achievement: Accomplish difficult tasks, overcome obstacles, and become an expert
• Recognition: Be recognized for what you do
• Exhibition: Impress others with your actions or words

Materialism

• Acquisition: It’s ok to have some materialistic goals. Use it as motivation
• Order: Make things clean, neat, and tidy
• Retention: Hoarding things- within balance
• Construction: Build some things, get your hands dirty

Defense of Status

• Infavoidance: Concealing a handicap or a failing
• Defense: Defend yourself
• Counteraction: Make up for failure by trying again, have pride

Human Power

• Dominance: Control one’s environment
• Deference: Admire a superior person, praising and yielding to them
• Autonomy: Breaking free from constraints
• Contrarience: Being oppositional
• Aggression: Forcefully overcome an opponent
• Abasement: Surround and submit to others, and accept punishment
• Blame Avoidance: Shifting and stifling blame-worthy impulses
• Harm Avoidance: Desire to avoid harm
• Infavoidance: Avoiding being humiliated or embarrassed

Affection Between People

• Affiliation: To be close and loyal to another person
• Sex: To form relationships that lead to sexual intercourse
• Rejection: Reject certain people and things
• Nurturance: Help the helpless, feed and keep them from danger
• Succorance: To have one’s needs met by someone else
• Play: Have fun, laugh, and relax

Exchange of Information

• Sentience: Seek out and enjoy sensual experiences
• Cognisance: Understand, be curious, ask questions and find answers
• Exposition: Deliver information to others

“Good eating lifestyle is not a diet, because it’s not limiting. It’s a lifestyle” - Tai Lopez

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The Gracie Diet is an eating lifestyle, developed by the Gracie family of Brazilian Jiu Jitsu fame, and designed to combine the correct foods with each other, to give you energy and health to accomplish what you want in life.

But even more fundamentally, in this episode I talk about why it is important to be willing to experiment. Those who have done incredible things have always been willing to experiment, to try things out and see if they work, and whether that’s diet, lifestyle, habits, or anything else, everyone is different, and so experimentation is often the only way you can know if something is right for you specifically.

“When starting a new lifestyle, take it slowly and in stages” -Tai Lopez

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Points to Keep In Mind

• The fuel you put in your body is going to affect your performance in a powerful way
• Most people don’t pay nearly enough attention to how certain foods make them feel
• Many people are guided almost entirely by the pleasure of eating
• Good eating lifestyle is not a diet, because it’s not limiting. It’s a lifestyle
• Most people lack potassium in their diet
• Eat fruit for dessert
• A 24 fast once per month is a great cleanse
• If you write down everything that you eat, you will realize that you’re not eating the way you want
• When starting a new lifestyle, take it slowly and in stages
• Make sure you hang out with people who eat similarly to the way you want to eat, because it will affect you greatly
• Be constantly willing to try out different things, to find out what works for you
• Willingness to experiment is extremely important to success
• Take naps

“Willingness to experiment is extremely important to success” - Tai Lopez

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“The moment someone meets you, they need to get the impression that you can help them reach their goals” - Jordan Belfort

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Last week was a blockbuster week for the Tai Lopez Show, and today we’re reviewing some of the highlights, from the real “Wolf of Wall Street,” Jordan Belfort’s crazy stories and advice on how to become a master salesman, to the specific techniques I use to grow my social media 10 10.9 million followers, to Scott Galloway’s incredibly insightful analysis of the “big four,” Google, Apple Amazon and Facebook, why they have achieved the massive success that they have, how we can learn for them, and what it means for society as a whole.

If you are not subscribed to The Tai Lopez Show, you need to be, because this is the kind of information and education that we are bringing to you every single day. Subscribe in Spotify, iTunes, or wherever you listen to podcasts, and make it a part of your daily commute, when you’re working out, or doing anything else, so that you can systemize learning to make it a daily pursuit, and get a little better every single day.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Study the most successful companies in history of develop a model for what you want to do” - Scott Galloway

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Points to Keep In Mind

• We all enter adulthood with certain insecurities that can screw up our motivation for what we are doing
• When you have all those insecurities, you think fame and wealth will solve them, then you become rich and famous and still feel the same way, you start looking for other outlets
• Every idea has a certain amount of value intrinsic to it, but that amount is either multiplied or subtracted from, depending on how the person is able to express it to others
• Human communication is 45% body language, 45% tone of voice, and 10% words
• Eye contact is essential to developing any level of trust
• The moment someone meets you, they need to get the impression that you can help them reach their goals
• If you make a bad impression, it takes 7 subsequent meetings to change that
• We’ve been conditioned to respect elders and allow them to control the flow of the conversation, so getting into that position will allow you to control the sale
• You have to act as if before you can become that way
• Persuasion is a linchpin skill for success
• If someone is really committed to learning the skills required and putting in the time required, it’s almost impossible for you not to succeed
• Without fear there is no courage
• The fastest growing company in history was built off social media
• The social proof of your following on social media is very important
• Start with a global campaign to grow your Facebook following, to decrease the cost per follower
• You should shoot for a minimum of 10k followers on each platform
• If you grow your Facebook fan page, you can redirect a lot of them to Instagram
• Use share for shares to grow Instagram, but share somebody else’s content before asking them to share yours
• I recommend posting approximately 7X per day
• Twitter is the platform that allows the most activity
• Use live streams for intense attention
• Companies in the past would underpromise and overdeliver, big tech has flipped that formula and reporters seem to put up with it
• 80% of our phone time is spent in-app, and 6 of the top 10 apps are owned by Facebook
• In the age of big tech, we need to start thinking about if what is good for the consumer always good for society
• Study the most successful companies in history to develop a model for what you want to do
• Our instinct, since we emerged from caves, is to always want more, because the penalty for less was death
• Apple has the margins of a lamborghini with the production capabilities of a Toyota
• Irrational in the consumer world is Latin for ‘huge margins’
• Recurring revenue business models allow companies to not have to discover new customers constantly
• As a company, you will be in a good position if you are perceived as a career accelerant
• Apple is able to control the customer experience through their physical stores
• Get a job, and whether you think you will stay there long term or not, focus aggressively on it while you’re there

Buy Scott’s book “The Four” and his others here.

“Our instincts, ever since we emerged from caves, is more. We always want more, because the penalty for less was death” - Scott Galloway

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Apple has managed to do something that no other company in history has: Combine the lowest cost of goods through mass production with the highest profit margins available only to luxury brands.

This combination has resulted in a company that has massive profits, and the most valuable company in the world.

This demonstrates the value of finding a way to appeal to irrational urges and instincts, like status and mate-worthiness, in your marketing and product design.

Learn how Apple was able to pull this off, and what it means for how you can achieve massive margins in business, on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The more for less business strategy is usually the company that is the most valuable in the world” - Scott Galloway

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Points to Keep In Mind

• In the modern age, we don’t tend to depend as much on a superbeing “God” for answers, but we still have anxieties, so Google is now filling that role
• Google is our modern-man’s God
• Facebook taps into our need to love and be loved
• The number one indicator of your chances to make it to 100 is the number of people that you love
• Our instincts, ever since we emerged from caves, is more. We always want more, because the penalty for less was death
• The more for less business strategy is usually the company that is the most valuable in the world
• Apple is the new signal that you have good genes, and are a good mate
• Apple has been able to pull off the impossible: It can secure components for the lowest price, and then charge the highest price for it
• Because Apple taps into our irrational urges, it is the most profitable company ever

TaiLopez.com/TheFour

Buy Scott’s book “The Four” and his others here.

“Old media has basically been co-opted into being the investor relations PR department for big tech” - Scott Galloway

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Scott Galloway is here today to talk about his new book “The Four,” which discusses the major four tech companies, Apple, Google, Amazon, and Facebook, and the ramifications of the world we live in.

In the process, we talk about how marketing works in today’s information economy, why irrational urges are the best space to work in because they provide massive margins, how Google has come to replace God in our lives, and why the more boring, less sexy industries are often the best opportunities to make good money.

Learn about all of that and more on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The question we have to wrestle with is: Is what is good for the consumer always good for society?” - Scott Galloway

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Points to Keep In Mind

• Amazon does a very good job of dominating the news cycle with features announced carefully for this purpose, sometimes more for the purpose of the PR than for the feature itself
• Old media has basically been co-opted into being the investor PR department for big tech
• Traditionally, companies would try to under promise and over deliver. Because of the current news cycle, the reverse is the case with big tech
• The big four tech companies are getting to the point where they are starting to effectively replace religion in our lives
• Big tech is bringing very complex moral questions with it
• 80% of our phone time is spent in app, and 6 of the top 10 apps are owned by one company: Facebook
• Most of the money spent on advertising is with big tech companies
• As tech does better, it lowers prices, the reverse of the trend we see in traditional companies
• People now look to Google for truth, rather than traditional sources
• The question we have to wrestle with is: Is what is good for the consumer always good for society?
• We’ve had job destruction in the past, we’ve just never had companies as good at it as big tech is today
• Our evolutionary instinct is to want more, because lack causes starvation. But in the current first-world dynamic of plenty, this has some unintended consequences
• Irrational urges on the part of the consumer can lead to massive margins
• More households have a recurring revenue relationship with Amazon Prime than voted in the 2016 presidential election or have a landline
• Brands may need to start to open stores to maintain their irrational margins
• The more boring the industry, the higher the potential ROI

TaiLopez.com/TheFour

“The more followers you have, the easier it is to get more followers” - Tai Lopez

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When you are starting to grow your social media following, you need to remember the impact that “social proof” will have on your results. Social proof means that people see that other people are interested in you, and it makes them more likely to check you out, and ultimately follow you on social media platforms.

This is why it is not of paramount importance, starting out, that you only target the customers that will be worth the most to you, but rather that you initially focus on the followers that will be less expensive to acquire, before reaching out to the followers that will be the more expensive to acquire, and potentially worth more to your business in the long run.

Do not forget this essential step of developing social proof, early on in the process of building your social media following. Learn how to do it on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Shoot for a minimum of 10k followers on each platform” - Tai Lopez

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Points to Keep In Mind

• Use a global campaign on Facebook to start
• Use the format: “If you like X, like my page”
• Starting with a global campaign makes it less expensive to get your first followers
• The more followers you have, the easier it is to get more followers
• Shoot for a minimum of 10k followers on each platform
• Use Facebook to grow other platforms
• On Instagram, share someone else’s content, and then ask them to share yours- only AFTER you have shared theirs

TaiLopez.com/Manage

Only 18 hours left to let me grow your social media for you! TaiLopez.com/Manage

“Social media is responsible for the fastest growing business in history” - Tai Lopez

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Social media has turned into the most valuable asset you can build, whether for your business, or even for your personal brand. These days, social media can skyrocket your business, and some of the fastest growing businesses today rely on it for their marketing.

Today on the podcast, I am teaching you the 10 strategies that I use to grow my social media following by massive numbers every single day, so that you can do the same thing. Or, I am simply offering you the opportunity to let me grow your social media for you.

Whether you want to do it yourself, or let me do it for you, investing in social media growth is essential to your long-term success, and I am showing you exactly how to do it on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Profit in business comes from repeat customers, so do a good job for people and they will come back” - Tai Lopez

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Points to Keep In Mind

• Social media is responsible for the fastest growing business in history
• You must master the game of social media if you want to be successful
• Learn and understand how to use Facebook pages
• You can use Facebook to get followers on all of the other platforms
• Start with a global campaign, and boost certain content with very simple call to actions, telling people to like the page
• Starting with a global campaign allows you to get the cost per action down to a low price point
• High follower count is important because the more you have, the easier it is for you to get more, because of the social proof of your follower count
• 10k followers on each of the main platforms is a minimum you should shoot for to start
• A good format is, “If you like X, like my page.” Consider adding a photo of you with X
• If you grow your Facebook page, it becomes much more easy to grow your other platforms, especially Instagram because the ad platform is the same
• Instagram share for share:
• • First, share somebody else’s content
  • Let them know that you did
  • Then, you can come back later and ask for them to reshare something of yours
• While Twitter is more difficult to make money from, it is still very valuable, and often undervalued today
• On Twitter, you have to post more often. I recommend approximately 7 times per day, and you have to post natively to Twitter, not through other platforms like Instagram
• While more people watched Instagram stories than Snapchat, Snapchat has better user engagement
• When a platform is difficult to grow, it can be easier to compete, if you can crack the code
• Again, with Snapchat, you can take your Facebook followers and redirect them to follow you on Snapchat
• Use Facebook as the anchor to grow your other social media accounts
• Use live for powerful, intense, urgent attention
• Social media followers are not just for your ego, they are the new way to reach people
• Email marketing is still extremely important
• The game of business is to invest, and social media, when done right, can have a very high return on investment
• Social media followers are very valuable in the long term because, after you have initially paid to gain them, you can then still get in front of them continually in the future
• You do not need to do blackhat social media activity in order to grow. You can do it the real way!
• You can gauge the quality of your life by your level of stress when you go to bed, and when you wake up
• Profit in business comes from repeat customers, so do a good job for people and they will come back
• Always start out by building a relationship, and then do bigger and bigger things

TaiLopez.com/Manage

“Body language has a way of slipping under the radar of the conscious mind, and communicating directly with the unconscious mind” - Jordan Belfort

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If you want to get good at sales, you have to learn how to be perceived as an expert in whatever it is that you are selling. This is because when you speak and act as an expert, and the person you are talking to starts to view you as an expert, you are allowed to control the flow of the conversation, which is one of the most important things when it comes to being good at sales.

But there are specific steps to being perceived as an expert, and a lot of it has to do with the way you talk, your body language, tonality, and what you are saying. Today, Jordan Belfort is explaining exactly how to be perceived as an expert in whatever it is that you are selling.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If you make a bad first impression, it takes 7 subsequent good impressions to change that” - Jordan Belfort

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Points to Keep In Mind

• Human communication is 45% body language, 45% tonality, and only 10% words
• Words matter greatly when you’re speaking, but you need to understand that you’re communicating even when you’re not speaking
• Body language has a way of slipping under the radar of the conscious mind, and communicating directly with the unconscious mind
• Lack of eye contact will make people not trust you
• When someone has first contact with you, they need to believe that you are worthy of making a sale
• If you make a bad first impression, it takes 7 subsequent good impressions to change that
• The only way that you can make every sale the same is by being perceived as an expert, because that is the only way you will be allowed to control the conversation
• Confidence starts with “acting as if”

“A lot of people have great ideas and concepts, but if you don’t know how to express them to others and persuade them, you will not be able to do much with your ideas” - Jordan Belfort

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Today’s guest is none other than the Wolf of Wall Street Himself, Jordan Belfort, and we’re talking about sales, how to learn to be a better salesman, and more generally, how to become more persuasive in everything you do in life.

A lot of business people have good ideas and concepts for their business, but in reality, the value of their idea is either multiplied or drastically reduced by their ability to persuade others of their idea!

This is why sales is important to everyone, not just people who do or plan to make their living as a “salesman.” If you want to be successful, you will have to learn how to convince others, and Jordan’s Straight Line System is the proven strategy to teach you how to do that.

Learn all of that and much more, on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Strategic preparation is essential to good sales” - Jordan Belfort

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TaiLopez.com/Wolf

Points to Keep In Mind

• A lot of people have great ideas and concepts, but if you don’t know how to express it to others and persuade them, you will not be able to do much with your ideas
• Even people who are natural at something follow certain rules and strategies, they just do it naturally. But anyone can learn them
• Strategic preparation is essential to good sales
• Your prospect needs to be 10 out of 10 on your product, trusting you, and your company, before closing
• Rookie salespeople skip the qualifying section of the sales process. First of all, you need to make sure your prospect is in the market in the first place
• By asking smart questions, you can get into solid rapport with prospects
• Your prospect has to believe that you really care about them
• Your prospect has to understand that, fundamentally, you’re just like them
• Every idea has a certain amount of value to it. But the way it is presented either multiplies that value, or takes away from it
• Persuasion is a learnable thing
• Human communication is 45% tone of voice, 45% body language, and only 10% words
• Body language has a way of slipping under the radar, and going right to the unconscious mind and creating a gut reaction
• When someone makes their first impression of you, they should be thinking:
• • This person is sharp as a tac
  • This person is enthusiastic
  • This person is an expert in the field
• If you make a bad first impression, it takes 7 subsequent meetings to turn that around
• When you’re perceived as an expert, it gives you the opportunity to control the flow of the conversation
• The first stage of confidence comes from acting as if
• Study the best, in detail, to model it and eventually become it
• Resilience has to do with the fundamental belief that you have what it takes to be successful
• Once you learn how to communicate, it changes who you are, and you become the successful person you could be
• Without fear, there is no courage
• Objections are nothing more than smoke-screens for uncertainty

TaiLopez.com/Wolf

“See life as an adventure, rather than an accomplishment” - Tai Lopez

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This week, we had powerhouse guests on, talking about the practical things you need to know to be successful in business and life in general.

On this best of the week episode, we’re talking about how to become a faster reader, how languages help you and how to learn them faster, why it’s better to view life as an adventure rather than a list of accomplishments, why you should set your identity as a lifelong learner, and how to choose the best business to go into online and then be successful in it.

Learn all of the above, plus so much more, on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“It’s better to be rich than to be right” - Tai Lopez

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Points to Keep In Mind

• Scan at least 3 words at a time, to read faster with better comprehension
• Use a pacer when reading, and set the pace for your eyes to follow
• You will make more money if you know more languages
• If you have children, one of the best gifts you can give them is an education in different languages while they’re young
• Total immersion, without all of the rules, etc, is the best way to learn a language
• To learn something, it has to feel important
• See life as an adventure, rather than an accomplishment
• Your goal is not always to be right, your goal is to figure out what is right no matter what it is
• It’s exhausting to work on something that you’re not passionate about
• A business partner is like a marriage, so you need to very carefully vet anyone you are considering bringing on as a partner
• It’s better to be rich than to be right
• Approach life with the idea that you can learn to do anything
• Mentors are essential. Learn from them instead of trying to reinvent the wheel
• Working hard is only 25% of the formula
• Tools are essential to the process of making money online
• Teaching people how to do things, and how to make money doing those things, is one of the easiest and fastest ways to start making money online
• A lot of people take for granted what they do for their job, when there are actually more ways to make money with it than you may be thinking of
• If there are no competitors for your business, it might be because there is no demand for it
• A lot of times, it’s a good idea to choose a market where there are competitors, but you know what differentiates you

The REAL Wolf of Wall Street stopped by the house, and wanted to drive my Lamborghini. Stay tuned, full interview coming Monday!

“Start marketing by giving away things for free” - Travis Rosser

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Business ideas are everywhere, if you know where to look for them. Today, we’re talking through some business ideas that can get you up and earning money online fast.

The key is to take either your profession or your passion, educate people around it, build an online course, ideally include a business component to it (like how to earn money doing whatever you are teaching), and then sell and host it through a platform like Kajabi.

Using this formula, you can get setup earning passive income fast. Get all the details on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Most people will not be paying customers, so the top of your funnel needs to be wide” - Tai Lopez

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Points to Keep In Mind

• You can turn your profession or your passion into a business
• To market, just get out into the world and be yourself!
• If people think they know you, they will buy from you
• Start marketing by giving away things for free
• Most people will not be paying customers, so the top of your funnel needs to be wide
• Ideally, you want to be in a space where there is some demand, but you can also create a monopolistic effect

“Working hard is only 25% of the success formula” - Tai Lopez

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Today we’re talking with Travis Rosser, the founder of Kajabi, about what it takes to start to generate revenue online.

Even if you don’t instantly get rich or start making millions per month, if you can just learn how to generate a few hundred, and then a few thousand, dollars on the side each month, you are starting to get closer and closer to being able to quit your day job, and put all your time and effort into doing what you love!

That is what Kajabi helps people do, and that is what we are teaching you how to do, on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Conscientiousness is the personality trait most associated with success” - Tai Lopez

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Points to Keep In Mind

• In order to make money online, the first thing you need to figure out is what tools you are going to use
• Too many people are trying to reinvent the wheel. Instead, get very good at learning and using the tools online
• Working hard is only 25% of the success formula
• Conscientiousness is the personality trait most associated with success
• Do your research!
• Today, it’s usually not a good use of your time to build your tools from the ground up, because usually there is something out there that already does it
• Educational programs are one of the quickest, easiest ways to start making money online
• Consider your profession when thinking about how to make money online: What is your profession, and can you create education around it?
• No matter what you do, most people will not be your customer, and that is ok
• Competitors prove that there is a market for what you’re doing
• You have to learn to think deeper than the surface takeaway
• Figure out your specific niche, and then go find those people!

“We fall in love with people and things that remind them of themselves” - Tai Lopez

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What you believe about your own identity will drive your behavior. This is why, if you give yourself the identity of a learner, of the best and fastest learner in any room, and really convince yourself that that truly is your identity, your behavior will follow and you actually will become that learner.

This is an important truth: Identity drives behavior. So be purposeful about what you set as your identity! Our identities are not set in stone. Instead, they are defined by us. Too many people allow other people to define their identity, when it is yours to define!

Learn how to do all of this, to truly define what you want your identity to be, on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Throw out the idea that there are limits to what you can learn” - Tai Lopez

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Points to Keep In Mind

• We fall in love with people and things that remind them of themselves
• Marketing has to vibe with what people already believe
• Start in Marketing with people who already have a similar view to yours. Then, in the coming years, you can expand to evangelize from there
• Throw out the idea that there are limits to what you can learn
• Behavior is driven by identity, to make your identity never to back down from a problem
• While the vast majority of knowledge is unknown to you at the moment, change your mindset to one that understand that almost any of it can be known and understood
• Don’t invest time and energy into inventing the whole. Instead, have mentors!

“Most people build self esteem around being right, good, or something else. Instead, build your self esteem around being the fastest, best learner” - Tom Bilyeu

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Today we’re talking with the founder of Quest Bars about how he was able to build a health bar empire. Quest Bars sell 1.5 million bars per day, and today he is giving us a behind the scenes view of what it takes to do something on that scale, and just importantly, what it feels like to achieve the much success.

Tom places a tremendous amount of emphasis on where your self esteem comes from. If your self esteems comes from being right, you will feel too threatened to admit when you’re wrong, and learn from it. But if your self esteem instead comes from the idea that you are an incredible learner, the best learner in any room, you will be willing to admit when you’re wrong.

Just like he says, your behavior is driven by your identity. So the process of defining to yourself what your own identity is, will change your behavior, and in fact is one of the most powerful ways to change your behavior to be what you want it to be.

Learn how to achieve incredible success in whatever you plan to do in life, on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“When your marketing, there has to be a subconscious thing that vibes with what your customer thinks about themselves” - Tai Lopez

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Points to Keep In Mind

• What you build your self esteem around matters
• Most people build self esteem around being right, good, or something else. Instead, build your self esteem around being the fastest, best learner
• Being a constant learner is the only way that you are going to achieve great things
• Make your goal the adventure, rather than being right
• Influencers are a powerful way to launch
• Business partners are like a marriage: You need to really, really know the person before you agree to anything
• When you do a really good influencer campaign, people will start going into stores, expecting them to be sold there, and asking about it, which will pressure the stores to stock your product
• Say no to stores who want to carry your product, keep building online, evangelize your customers until they love you, and then in a year or so you can negotiate a deal that’s much better for you
• What you chase moves away from you, and what you deny moves closer. So attract what you want, but don’t too much of a chaser
• You have to play the long game
• When your marketing, there has to be a subconscious thing that vibes with what your customer thinks about themselves
• You should believe that you can learn to do literally anything
• Behavior is driven by identity
• Make your identity what you want it to be, and your behavior must follow
• Use mentors instead of constantly trying to reinvent the wheel

“Knowing more languages will always help you make more money” - Tai Lopez

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Today, a lot of people discount the value of learning other languages, thinking that you can always use an interpreter, or soon even a machine to interpret for you, in the event that you need to communicate with someone who does not speak your language.

In reality, if you speak another language, you will be able to make more money. It’s as simple as that. People buy from you based on whether they like you or not, and if you can communicate with them in a more real, personal way, without the barriers imposed by an interpreter or machine, you will have the opportunity to make far more money.

In addition, the exercise to your brain, and expanding your thought processes through learning other languages, is incredibly valuable.

Learn how to go about learning new languages quickly, with David Mills, on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“To learn languages, make it conversational and natural, don’t start with rules” - Tai Lopez

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Points to Keep In Mind

• Knowing more languages will always help you make more money
• Negotiations and business goes good or bad, often, based on how much someone likes you
• To learn languages, make it conversational and natural, don’t start with rules
• In order to get good at something, you need to make it very important to your subconscious
• Full immersion in language learning works so well because it makes learning the language incredibly important to you
• Your brain can learn incredible amounts, but it has to get the idea that it is important in order to learn

“You don’t necessarily want to start with your best idea, because it will be your worst execution. Just start something!” - Tai Lopez

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David Mills has made $40 million off of his internet business, and currently makes $11,000 in pure profit per day online, so today I am talking with him about how exactly he was able to accomplish all of that, so that you can learn from it and achieve those same kinds of results in your own business.

A lot of today’s episode is about SEO, which stands for Search Engine Optimization, and is absolutely essential if you want to generate organic traffic from Google. If you master SEO, you will always have free traffic to your business, which means you will not need to spend as much on paid traffic, which is how you can increase your profit margin.

Learn on this and more, on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Only about 1% of entrepreneurs understand how important organic traffic is” - Tai Lopez

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Points to Keep In Mind

• Even if your website is terrible, find a way to go through the full process of getting it up, so you know how to do it
• Your first attempt will always be the worst
• You don’t necessarily want to start with your best idea, because it will be your worst execution. Just start something!
• Only about 1% of entrepreneurs understand how important organic traffic is
• One of the best places to hide a dead body is on page 2 of Google. You have to be on page 1
• Whatever you are selling, try to buy a domain name that matches a few of the words people will be typing in
• You need to get links to your website from other websites around the content of your website
• Reach out to the top 20 websites, and offer to swap interviews with them
• Practice reading with something that is making you read faster and faster
• When you’re practicing something, you have to let go of being a master of it
• It’s been proven over and over again that you will make more money if you know more than one language
• Learning language needs to be conversational, and full immersion is the best
• Your brain can learn an incredible amount, but you have to show your brain subconsciously that it is important
• To make money online, sell a simple product that you use everyday, and you know how to improve
• You don’t have to be intimidated by SEO

TaiLopez.com/OMG

“Never tell people how much you make, especially if it is a lot. It just puts a target on you” - Tai Lopez

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The wise general does not reveal his secrets. That is what Sun Tzu tells us in The Art of War. Too many entrepreneurs and business people want to brag about how much they make, their accomplishments, and what they’re doing. But in reality, if you do that, you are just putting a big target on their head.

Instead, making people think you’re doing less than you are. That you’re making less money than you are. At least until it is the right time. In this way, you do not draw too much attention, until you can handle that attention.

There are a lot of parallels between business and war, this is just one of them. Learn about it, and so much more, on this special best of the week edition of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Break your larger goals into smaller, specific goals” - Tai Lopez

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Points to Keep In Mind

• Never tell people how much you make, especially if it is a lot. It just puts a target on you
• Entrepreneurs should read The Art of War
• Don’t negotiate with fools, cut them out
• Start a business around something you are curious about
• With enough time and specific goals, you can do almost anything
• For many, when you see something that is beyond you reach right now, the drive to get that thing will drive you to the next level
• What goes you out of procrastination is ambition, and ambition comes from having a specific goal
• Give yourself the advice you would give your younger sibling
• Break your larger goals into smaller, specific goals
• Everyone needs allies
• ICO’s provide a way to give users and everyone in the world an opportunity to own a portion of the company
• Marketing requires a fundamental understanding of human behavior
• Humans make decisions based on emotion much more than they think they do
• If you want to raise capital, you need to be likeable
• In business, treat everyone like they’re your family
• You need to get started, and see small success at first, to get motivated to do the rest of the work to be successful
• The most important sale is to yourself: You must believe in the product in order to sell
• Obscurity is the real reason you will fail
• Use money to get attention
• In real estate, if you invest in multi-family units, you spread out the risk
• The middle class lulls you into complacency
• It’s ok to be grateful, but never be satisfied
• You can do anything, as long as it’s not forever. Don’t be too picky, especially if you’re broke
• As long as you maintain cash flow, you don’t lose when markets go down

“Find a way to make a very small amount of money, to show yourself that you can do it. Then, you expand from there”

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It can be difficult to start building wealth when you’re at zero or lower. But you can definitely start from anywhere, and, in reality, that is every self-made entrepreneur’s starting point.

Grant Cardone stopped by the house to talk about the process of building wealth through sales and real estate. Learning sales is important to any starting point in building wealth, and selling something immediately, no matter how small, will give you the confidence required to start gaining momentum and cashflow in your business.

If you want to learn how to build wealth starting from nothing, listen to this conversation with Grant Cardone on the Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If you’re going to get rich, it will be from helping other people get rich”

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Points to Keep In Mind

• Find a way to make a very small amount of money, to show yourself that you can do it. Then, you expand from there
• If you’re going to get rich, it will be from helping other people get rich
• Don’t be too picky about what you do when you’re broke
• Don’t ever get so fancy that you’re not willing to do the dirty work
• When you have cash flow, it doesn’t matter if your investment goes down in value
• With enough time, value will return in the real estate market. If you have cash flow, you can wait through the touch times until it goes back up
• America is headed more and more toward renting instead of owning, so it’s a good time to become a landlord
• Selling is survival
• Trust your intuition when you’re an expert in the space
• You have to look at a lot of deals to find the right one

“Haters give me energy, and spur my on to greater things” - Grant Cardone

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Grant Cardone is on the podcast today to bring some of his characteristic fire and educate you on how to make money. If you’re at all interested in sales or real estate, you probably know Grant’s name, and today we’re talking about why sales is essential to success in every area of life, as well as how to generate real wealth and cash flow through a careful, thoughtful real estate strategy.

Whether you’re interested in sales, real estate, business in general, or just in living your best life, this conversation with Grant Cardone will leave you with new ideas, and tactics to get the most out of your time on earth.

Learn how to get obsessed and live life at the peak of your ability with Grant Cardone, today on the Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The middle class is a trap that lures you into empathy” - Grant Cardone

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Points to Keep In Mind

• You should have massive vision, and then break that massive vision down into mini-goals
• Money doesn’t make you happy, but lack of money can make you very unhappy
• The world is dangerous, you have to look out for yourself first
• Everybody needs a plan for when things go wrong
• Obscurity is why you will fail
• “Haters give me energy, and spur my on to greater things” - Grant Cardone
• Use money to get attention
• When you look for real estate, you look for big, healthy, long-lasting trees
• Houses were built, not for you to have a dream, but for banks to make money
• Always ask if you’re on the winning or the losing end of every transaction
• The middle class is a trap that lures you into empathy
• Always be grateful, but never be satisfied
• Live frugally enough that you can get on the right side of cashflow
• Everything goes in a cycle. The market will go up and the market will go down
• Safety is created by diversity, but wealth is created by focus
• Most people don’t bet big enough. Don’t play a little game, go all in
• Don’t get too fancy in sales. Have a full pipeline
• Treat objections not as objections but as complaints
• Everything you do in life will have some component of sales
• You should only be afraid of one thing: Leading a crappy life
• You can build multiple flows of income, but do not neglect the first one
• People need to stop hating on things they don’t understand
• As long as you have cash flow, your real estate investments are pretty safe
• You need to constantly be keeping the right people in your friend group, and getting rid of the bad influences

“Raising capital is very difficult, but often very necessary”

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Crystal has raised $6 million for her startup, so on this episode she is teaching the exact path to raising capital. Whether you’re looking to raise money from investors, considering an ICO, or any other path to raising money, Crystal is walking through exactly what you need to know.

But one of the most important things when raising money is to avoid the temptation to fall into complacency, seeing how long your runway to profitability is, and how much money you can spend before you run out. Even after you have raised money, you have to be frugal in your choices to really turn your business into something that generates consistent profit.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Not having a ton of money at first forces you to be practical”

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Points to Keep In Mind

• Raising capital is very difficult, but often very necessary
• While raising capital is essential, it is also dangerous, because it can make you apathetic
• Have a specific plan for a specific dollar amount, and how you will use the capital. Go in with all the math figured out
• Do a seed round, then figure out how to get traction, and then raise more once you have the traction part figured out
• Not having a ton of money at first forces you to be practical
• Never throw money at a problem
• Capital is very important, whether it is money, social capital, or another kind

TaiLopez.com/Sense Use the promo code “Tai” for a discount!

“Often times, leveraging other people’s money is a better and faster route to profitability than bootstrapping” - Tai Lopez

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Bitcoin is all over the news these days, but do you understand it? If you want a primer on what bitcoin and cryptocurrency is all about, this episode is for you.

Crystal raised $6 million for her crypto startup, so she is the expert. If you want to understand the future of currency, especially in the digital space, this episode will teach you exactly what you need to know.

Catch the trend, and understand where the future is headed, on this episode of the Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“When you raise money, you need to be careful not to get apathetic about still hitting revenue goals” - Tai Lopez

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Points to Keep In Mind

• Collaborative intelligence is coming
• Often times, leveraging other people’s money is a better and faster route to profitability than bootstrapping
• Raise money when you need it, and have a plan for what exactly you are going to spend it on
• When you raise money, you need to be careful not to get apathetic about still hitting revenue goals
• Low funds force you to be disciplined, so be careful not to get undisciplined if you raise money
• At the end of the day, in business, you need to know how to connect with people
• Most people think they are logical, but very few are
• Digital currency is looking more and more like it will be the way of the future

TaiLopez.com/Sense Use the promo code “Tai” for a discount!

“You should be testing at least 17 things per day if you can” - Tai Lopez

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Are you experimenting every single day?

A lot of people either don’t like to experiment, or don’t think to. But, in reality, experimentation is the only way that you can take the guesswork out of your decisions.

If you have been working on a decision, and trying to figure out which is the best way to go with something, you need to find a way to break the components of the decision down into experimental aspects, and then measure the results.

You should try to do at least 17 different small experiments every single day.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Experiment and test every aspect of your life, and measure the results” - Tai Lopez

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Points to Keep In Mind

• You should be testing at least 17 things per day if you can
• Experiment and test every aspect of your life, and measure the results
• When you experiment, you will be surprised at the small things that will actually make a difference in your life
• People lie, but numbers don’t
• If you think or say you’re smart, prove it
• Any attack on your current states is not an attack on your person. Use it as an attempt to mold who you will be in the future

“Ambition comes from a goal, and often a finite, dollar-sign, goal” - Tai Lopez

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Goal-setting is one of the most important skills for you to develop. Without real, tangible and specific goals, you will have a very hard time motivating yourself to beat procrastination. But if you instill the right goals in your life, they will motivate you to get off the couch, conquer your procrastination tendencies, and do great things!

But it is very important that you understand how to set the right goals. If your goals are completely selfish, they will not feel like they have enough of a higher, more noble goal behind them to get you to really get to work. But if your goals are purely for others and lack any element of selfishness, you will lack the motivation

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Pick tangible items that are a little bit selfish to give motivation to your goals” - Tai Lopez

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Points to Keep In Mind

• The more money that people think you have, the more you’ll get sued, gold diggers, etc
• The wise general doesn’t reveal all his strengths
• Business is like war: You have to think several weeks ahead
• Don’t go to war with idiots, because they don’t have anything to lose
• Fade away from people rather than making a big deal out of cutting them out of your life
• Always start business that take little startup capital
• Test your products for cheap before putting money into it
• People will find money for the things that they really want
• Often the drive to get something that seems too expensive will drive you to make more money
• Ambition comes from a goal, and often a finite, dollar-sign, goal
• Give yourself realistic time-lines for your goals
• Pick tangible items that are a little bit selfish to give motivation to your goals

“Find a way to start your call in charge of the conversation” - Tai Lopez

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If you know how to pick up the phone and sell, you will never be poor. This week, we talked about a lot of different things, one of the most important of which is learning the ability to sell.

A lot of people don’t like the idea of selling. They cannot help but conjure up images of sleazy salespeople. But the reality is that an ability to be persuasive, which is at the core of good selling, is going to be absolutely essential to any endeavor you might undertake in life, whether it has to do with business or not!

In this best of the week episode, we also dive into why humans are illogical and what to do about it, how to use pattern interruption to take charge of a conversation, why people buy based on vibes and how to take advantage of that, why you must master the art of reading people, and why the solopreneur is not a good route to go long-term.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Humans are not logical, even if they think they are” - Tai Lopez

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Points to Keep In Mind

• Using the right tools and technology is essential to success in anything, and especially sales
• Top sales people talk less than 30% of the call
• Face to face interactions come out of good phone calls
• Find a way to start your call in charge of the conversation
• Use pattern interruption to set the tone for who is in charge of the conversation
• Bring people so much value for free that by the time people get to your landing page, they are ready to buy
• Humans are not logical, even if they think they are
• People buy from you based on vibes
• You have to sell people based on yourself
• If people buy into you on a personal level, they will buy your product from you
• Not everyone can vibe with you, and you have to go in understanding and knowing that
• As a salesman, you must have thick skin
• You’re probably underestimating the value of polling
• Sell to the willing
• You must master the art of reading people
• Almost no one can scale to 8 figured as a solopreneur
• You have to learn the fine art of phasing people out of your life
• A narcissist in your life will inevitably, perhaps accidentally, steal from you
• Work is 20% of the formula for success
• To make money, you have to have thick skin
• Time is precious. You have about 50k hours of your prime, don’t waste it!

Chorus.ai

“If you want to make money, you have to have thick skin” - Tai Lopez

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The world is full of people who get upset and choose to comment negatively about the strangest, most nonsensical things. But, if you are someone who is trying to do great things in the world, it’s important to remember that when someone hates on you, they are probably saying more about themselves than they are about you.

When people start to look at their life and realize that it hasn’t quite shaped up to be all that they wanted it to be, that’s when they start looking for others to hate on. That’s what you should probably just feel sorry for your haters, since their hate is usually a reflection of themselves more than anything.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Most people who criticize you are saying more about themselves than anyone else” - Tai Lopez

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Points to Keep In Mind

• If you want to make money, you have to have thick skin
• Most people who criticise you are saying more about themselves than anyone else
• People choose the wrong things to protest. Focus on what matters
• Major in major things, and minor in minor things

“Make enough money that you can give, not only to yourself, but to others” - Tai Lopez

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Today, I’m talking about 5 business ideas that you can start immediately, this week, that will cost you less than $100 to get started. Lots of people complain about not having enough money to start a business and get ahead, when the reality is that it takes far less capital than you think to start a lot of businesses.

So I am giving away ideas.

I am also willing to give away ideas because I know that building a successful business is in the execution, not the idea. So take action, seize an idea and don’t waste time, and then get down to work executing on your idea!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Many people vastly overestimate the value of their idea. The real value is in the execution” - Tai Lopez

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Points to Keep In Mind

• Consider reviewing items, and driving traffic through affiliate links to make money
• Branding takes time, because you are building a perception in others of what you are good at
• E-commerce can be very lucrative, and today, is extremely inexpensive to start
• Many people vastly overestimate the value of their idea. The real value is in the execution
• Creatives should get paid, but they need to look for creative ways to make money in the internet age
• Cryptocurrency will change a lot about the world we know
• If you are your own worst critic, nothing anyone says can get to you
• When you are your own worst critic, you can teach yourself, and self-regulate
• If you want to make a lot of money, you cannot be easily phased
• Have better things to do with your life than talk crap to people
• You have, at most, 50k hours of prime life. Don’t waste it!
• Make enough money that you can give, not only to yourself, but to others
• The world does not need more opinions, it needs real action, focused in the right direction

“Early adopters will buy even when your marketing is bad. You need to appeal to more than these people” - Tai Lopez

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The average woman needs about 20 hours spent with a man before she is willing to sleep with him, and this teaches us something very important about sales: Just as women are risk-averse, and so do not want to sleep with anything, the average customer needs to get to know you before they will feel comfortable giving you their money.

This is why you content needs to be long enough, while still staying consistently interesting and engaging, to get enough “face-time” for your prospective customers to trust you. In addition, being able to actually see your face, via video, will also go a long way to building trust quicker.

When you combine all of these factors, you will be able to build a sales funnel that brings in new people and convinces them to trust you enough to buy from you.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Most people need to be making longer content than they are” Tai Lopez

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Points to Keep In Mind

• Understand that it takes time, and repeatedly showing up in front of people, to get them to want to buy from you
• Early adopters will buy even when your marketing is bad. You need to appeal to more than these people
• Find ways to show up in front of people more often, and increase the number of hours you spend in front of them
• Most people need to be making longer content than they are
• Video is powerful- use it!

“Always ASK your audience what they want- don’t just assume you know!” - Tai Lopez

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When you learn something new, and find out that you’ve been doing something wrong in business or life, you should be happy about it, because it means that you know exactly what you need to change to improve your results!

Today, I’m talking about several of the most common mistakes people make, both in business and life, to help you know exactly what you need to change to improve your results.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Poll your audience once per month at minimum” Tai Lopez

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Points to Keep In Mind

• Always ASK your audience what they want- don’t just assume you know!
• Poll your audience once per month at minimum
• Get excited when you find out that you’re doing something wrong in your business, because that means you know how to improve right now!
• If you never have people complain about your price, you’re probably doing it wrong
• As you start to make money, people will try to take that money from you
• Many people need to learn the fine art of phasing people out of your life who is bad for you
• Master the 25 cognitive biases
• Use the VRIN score to judge the likelihood of something to succeed:
• • Value
  • Rarity
  • Inimitable
  • Non-substitutable
• Hard work is only 20% of what is needed to achieve success
• Vlogging is powerful, and you should probably be using it