“If people like your vibe, they will be likely to buy from you” - Tai Lopez

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To be successful in anything in life takes an ability to sell, or more generally to be persuasive. Whether your focus is business, or even if you’re simply deciding where to go out tonight and have to convince your friends of your idea of where to go, you’re going to be selling.

Today’s episode digs into the specific techniques in sales that will take you from not knowing what you’re doing and having a low level of persuasion, to having the ability to effectively persuade others, and so be able to lead your best life and see the success you are desiring in it.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Enthusiasm will go a long ways in sales” Tai Lopez

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Points to Keep In Mind

• Good salespeople start with questions, bad salespeople start with features
• You can’t sell the solution if you don’t know what the need/problem is
• Keep the prospect talking as much as possible
• People hate silence on the phone, if you leave silence, people will start to reveal more and more about themselves
• Choose which “frame” you want to use to show why someone should buy from you
• Salespeople have to have incredible amount of positiveness in their attitude
• Enthusiasm will go a long ways in sales
• Even genius people are not super logical. You have to appeal to emotions
• If people like your vibe, they will be likely to buy from you

When you combine a great tone with a great pitch, that’s when the magic happens

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Getting good at sales has a very specific formula to it, and when you learn that formula, you can dominate the sales industry. Because, instead of flailing around and trying new things out all the time, never knowing if they’ll work or not, when you have a formula you know what works, and from there you can simply hone and refine that formula.

Today, I’m talking with Chris Smith of Curaytor about what goes into highly effective and persuasive sales. We talk about how too many people focus on features over benefits, when the benefits actually sell the product, why you should listen more and talk less, how to use tone, and much more!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

Talented people start with questions

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Points to Keep In Mind

• If you’re not afraid of the phone, you’ll never be poor
• Instead of focusing on the features, go “feature, benefit, then tie-down”
• You must get your prospect to agree with you
• Don’t jump to the pitch, there are a lot of steps that lead up to the pitch
• When you combine a great tone with a great pitch, that’s when the magic happens
• Your sales pitch must not seem too scripted
• Time destroys all sales. Follow up quickly
• It’s almost impossible to overpay a good person
• You need the prospect to speak a lot when you have them on the phone
• Talented people start with questions
• You can’t sell a solution if you don’t know what the problem is, and what is needed
• Enthusiasm is essential to selling
• Nobody closes all deals, to thick skin is essential
• Get called out by qualified people who can help you out

Curaytor.com

“Do not be afraid of controversy. Controversy is a tool of marketing” - Tai Lopez

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This week, there was so much on the podcast, and today’s episode is a collection of the best moments from the last 7 days. We talk about why ideas don’t mean anything without execution, why you shouldn’t worry too much about keeping ideas a secret, but instead trust your ability to out-execute everyone else, and why you’re really not in competition with anyone else for success.

In addition, we dig into tips, tricks, and secrets to getting good sleep, why sleep is so important to anyone who wants to be successful, and why McDonald’s, one of the most well-known brands in the world, could actually be in trouble. All that and more on this Sunday edition of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The stupidity of other people will make you money” - Tai Lopez

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Points to Keep In Mind

• Recognize that everyone else’s success is pointing toward the same end-goal
• When you have an idea, the worst thing you can do is keep it secret
• You have to believe that you can out-executive everyone else
• Anyone who tries to balance two things will suck at both
• The day you become humble is the day you become successful
• You’re not here to get approval from others, your happiness comes from inside you
• If you can catch the trends and execute, you will make a lot of money
• Do not be afraid of controversy. Controversy is a tool of marketing
• Create an interesting brand story
• Always include bonuses in anything you sell
• The stupidity of other people will make you money
• Good quality sleep is essential to your success, so optimize around it

“Become a master of seeking out a group of advisors” - Tai Lopez

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Most people think that they have more time in their life to create impact than they really do. But if you do the math, and subtract the time that you spend sleeping (which accounts for about ⅓ of your life), you probably have much less time than you think.

This is why it is so essential that you do not try to learn everything through trial and error. You simply don’t have enough time to take that approach in life and create significant impact!

Instead, you must be very purposeful about constantly learning, seeking out mentors, and making sure that your circle of friends is what you need.

Learn how to do all that on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Guard and carefully purge your social circle” - Tai Lopez

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Points to Keep In Mind

• You have to be humble enough to realize that you have a short amount of time to make your impact
• ⅓ of your life will be spent asleep, so the time you have to really make your difference is less than you think
• Become a master of seeking out a group of advisors
• Every great athlete has a badass coach
• If you try to learn on your own, through trial and error, you will run out of time to have an impact in your life
• Get in the mindset of constantly learning through any method available
• Most people are either too stubborn, so adapted too slowly, or too sensitive, and so get hurt when people give us advice
• Guard and carefully purge your social circle
• Entrepreneurship attracts a lot of psychologically challenged people, so be very careful who you become business partners with

“Sell to the willing. Figure out through polling what people really want” - Tai Lopez

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This is a recording from some of my time at the Bulletproof conference. I talked a lot about health, but we also dig into why marketing is really more about vibes and then science, how retargeting is really just scaling relationship marketing, which is the most effective type of marketing, how the human brain is risk-averse and why this makes us avoid new things, and why you must optimize your body for stress reduction.

If you want to be able to live the fullest life possible, you must optimize your health, and this episode is full of tips and tricks to do just that.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Marketing is about vibes, not pure logic” - Tai Lopez

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Points to Keep In Mind

• Sell to the willing. Figure out through polling what people really want
• Don’t just ask, give people a few options and have them choose
• Mix entertainment into everything. Consider: 50% entertaining, 50% educational
• Most people have to see you ten times before they’ll buy from you
• Relationships marketing works, and retargeting is a way of scaling relationship marketing
• Marketing is about vibes, not pure logic
• The human brain is risk-averse, that’s why they try to avoid new things
• If you want to change your life, try taking a nap every day
• You can’t optimize your body with optimizing stress reduction
• Supplements work, but not as quickly as you think
• Optimize life for adventure in every day
• Most people are either too stubborn or too sensitive. Either is a problem
• As soon as you make your first $1 million, there’s someone waiting to steal it from you
• Business is like war, and you should make war with a multitude of advisors
• Put your phone in airplane mode when you sleep

“You need to be rewired for success” - Tai Lopez

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Dopamine is a substance in your brain that not only makes you feel good in general, but also confident and ambitious. But science has shown that the more that you win, the more dopamine receptors you grow. This makes you more confident and ambitious, which in turn makes you grow even more receptors.

It’s a virtuous cycle.

But it goes both ways, and this is why those who win tend to continue to win, while those who are stuck with a limiting mindset have a very difficult time breaking out of that mindset.

Your mindset might not be your fault. It could be a result of your parents, the public school system, your friends, or any number of factors. But it is holding you back.

This is why I try to show you my own success and the success of others. So that your world expands, and your mindset enlarges. As this happens, and you see the possibilities in the world, you start to win more, you grow more dopamine receptors, and the cycle begins to turn in your favor instead of against you.

And understanding of the above science is essential to being able to motivate yourself to work hard and succeed, and that is what I’m teaching you on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“It’s not enough to know how to do something, you have to have the confidence, ambition, and motivation to follow through on it” - Tai Lopez

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Points to Keep In Mind

• You have to understand how to motivate yourself
• Dopamine receptors are what make you feel good, and more importantly, confident
• When you win, your brain grows more dopamine receptors, and when you lose, you lose dopamine receptors
• Winning makes you more confident and more ambitious, which then makes you more ambitious, and makes you win more. It’s a virtuous cycle
• You need to be rewired for success
• It’s not enough to know how to do something, you have to have the confidence, ambition, and motivation to follow through on it
  
  

“It’s the stuff you DON’T do that will scam you” - Tai Lopez

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Today I am going to show you the 4 steps to making money online. The only way to create serious wealth is to create what I call “robotic income.” This is the income that is happening constantly, without your own actions It’s happening while you do other things, while you sleep, etc.

This means that if you want to make $1,000 per week, you don’t have to divide by that amount by the normal 40 hour workweek (which would come out to $2,5 per hour), but you can divide it by 24 hours per day, coming to 168 hours per week, meaning you only have to figure out how to make $5.95 per hour.

Which seems easier?

This is the power of robotic, passive income. As you ramp up your income and diversify through multiple streams of income, you can get to the point where, like me, you’re able to bring in $100k/day in income.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Money doesn’t guarantee happiness, but lack of money guarantees stress” - Tai Lopez

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Points to Keep In Mind

• You will figure out how to make money in stages, not all at once. Just make sure you’re always heading the right direction
• The average billionaire has 3 or more different streams of income
• You must learn how to create “robotic income”
• The average person right now is saving 1% of their income. They are not creating any wealth for themselves
• Figure out how to progressively make more money each month, and each year
• Reduce what it takes to reach your goals into monthly, weekly, daily, and even hourly
• Don’t be afraid to be curious, be disruptive to the entrenched companies
• Don’t be afraid of controversy and standing out
• Create an interesting brand story
• In life, you will encounter skeptics. You want those people. They are revealing who they are
• Find a business partner that compliments you, and fills in where you are lacking
• Understanding how to motivate yourself is one of the most important things you can do
• Multiple streams of income will keep you safer during recessions
• Pretty much every adult regrets the stuff they didn’t do. Don’t be that person!
• Don’t buy things that depreciate
• When you understand how humans work, you become good at marketing
• Include bonuses in what you sell
• Money doesn’t guarantee happiness, but lack of money guarantees stress
• It’s the stuff you DON’T do that will scam you

The 4 Steps to Make Money Online

1. Find common household items that interest you
2. Use Shopify, Clickfunnels, or Amazon
3. Connect them to a credit card processor and bank. Use a business bank account
4. White label and drop ship

“Always stay intellectually curious” - Naveen Jain

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The saying goes, “you can lead a horse to water, but you can’t make it drink,” to demonstrate that if someone doesn’t want or is unwilling to do something for themselves that would be good for them, there is little you can do. But if you focus your efforts instead on how you make the horse thirsty, you’ve solved the problem.

This thirst is what Naveen Jain says anyone who wants to be successful needs to cultivate. It is intellectual curiosity, and a desire to constantly learn, and it is what separates the greats, those who are super successful, from the rest.

If you want to be successful, you need to cultivate inside yourself this desire to learn. Find out how billionaire Naveen Jain learns every day, on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“As an entrepreneur, your jobs is not to focus on where the world is now, but where you want it to be” - Naveen Jain

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Points to Keep In Mind

• Google everything
• Always stay intellectually curious
• Learn based on the future more than the present
• As an entrepreneur, your jobs is not to focus on where the world is now, but where you want it to be
• Instead of leading someone to water or making them drink, consider instead what would happen if you just made them thirsty
• Intellectual curiosity is that thirst
• Every time you read something, it’s like connecting a dot, and sometimes you don’t see the picture until the last dot
• Think of the life of an entrepreneur as a heartbeat: When it’s smooth, you’re dead
• The only time you fail in life is when you give up

“You have to dream so big that people think you’re crazy” - Naveen Jain

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Do you dream big enough?

Billionaire Naveen Jain says that the bigger you dream, and the more audacious your goals, the easier it is to attract top talent to what you’re trying to do. In addition, audacious goals make getting press much easier as well. With top talent and press on your side, raising capital becomes much easier to do, and this is Naveen Jain’s secret to success.

When you measure you success by how many lives you change, you start to think differently. Instead of placing earning money at the top of your priorities, your attention is now focused on the right things, and the money follows.

Learn how to dream bigger with Naveen Jain on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“When you think big, you attract other big thinkers, and the best and brightest in the world” - Naveen Jain

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Points to Keep In Mind

• You have to dream so big that people think you’re crazy
• When you start believing something is impossible, it becomes impossible for you, but not for others
• When you think big, you attract other big thinkers, and the best and brightest in the world
• Capital comes easy when you create an amazing team, and teams form around audacious goals
• When you focus on making money, it’s hard to make a lot of money. Focus on the massive problems, and then the money comes
• The best starting point is to just do it
• If you want to disrupt industries in a major way, you have to have the mindset of an outsider
• Diets should be customized to your specific DNA
• Success should be measured by how many lives you change
• Stay intellectually curious, and learn more every day
• The only time you fail in life is when you give up. Everything else is just a pivot
• You have to believe your execution is better than anyone else, and if that is the case, you don’t need to protect your idea
• Your self-worth is not what you own, your self-worth is what you create
• The day you become humble is the day you become successful
• If you want to attract the best talent, give them the best problem to work on
• The best marketing is to have satisfied customers
• As entrepreneurs, you can get press easier than you think

“All marketing is rooted in psychology” - Tai Lopez

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When launching a physical product, start with Amazon. When shopping online, customers have a built-in bias towards making purchases on Amazon, so there is little friction to get someone to buy there, as opposed to other places like your own e-commerce site.

However, as you progress, it will probably be a good idea to start making sales on your own site, whether through Shopify or some other platform, so that you can capture emails and have other methods of communicating with your customers.

We also talk about the psychology of marketing, how to be a better marketer through reading humans, and why females are actually responsible for how the definition of beauty has evolved.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The science shows that people learn slightly better online than in the classroom” - Tai Lopez

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Points to Keep In Mind

• When you sell on Amazon, people have an existing bias: They are used to purchasing things on Amazon
• Launch and test on Amazon, and then, once you have good momentum, you can consider moving to your own ecommerce or shopify store
• You have to look not only at absolutes, but at subjective progress, and relative progress to yourself
• Entrepreneurs need to be good at marketing
• All marketing is rooted in psychology
• Even the non-emotional people listening, who think they make decisions based off pure logic, are more swayed by emotion than they think
• If people just like you, they buy from you no matter what you’re selling
• The association bias will make you like things that you associate with other things you like
• The availability bias makes us attack things that are more obvious and easy to see, while ignoring the bigger problems that are a bit more complicated to think about
• The science shows that people learn slightly better online than in the classroom
• Online education allows us to learn from the absolute best teachers in the world
• In reality, women are determining what is considered beautiful, because they tend to be far more picky than men
• In humans, females may have evolved to prefer males who were “de-weaponized.” Smiling reveals a lack of fangs
• Males need to get in touch with their softer side
• Money is a relatively new invention, and it has changed our culture a lot
• The long childhood is one of the main things that separates us from apes, and the strong family culture throughout that time
• Children do better with a dad who participates. Parental investment from both parents contributes in a major way to the quality of childhood

“When you’re stubborn, you limit your opportunities and your potential” - Tai Lopez

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Stubbornness is a character trait that, if left undealt with, will wreak havoc on your attempts at success. Anytime you start to get on the right road, a tendency to be stubborn will sabotage your attempts, hold you down, and keep you where you are.

The successful in life are the constant learners, and the only way to be constantly learning new things is to let go of stubbornness, your tendencies to cling to your own ways and reject outside input, and embrace a mindset that is always learning from any input you receive.

Learn why and how to develop that mindset on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Very few lives are full of opportunities, so seize them when the appear” - Tai Lopez

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Points to Keep In Mind

• When you’re stubborn, you limit your opportunities and your potential
• Stubbornness, if you let it, will make you blind to the potential for happiness right in front of you
• Very few lives are full of opportunities, so seize them when the appear
• Many people are overly sensitive to correction
• Anytime you are corrected, you are closer to success. But a lot of people get mad when they’re corrected!

“To be good in business, you have to be able to listen carefully and read people” - Tai Lopez

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Stubbornness is a primary reason for most people’s inability to achieve what they want, and be successful on their own terms. When you are stubborn, you limit your opportunities. But the truth is that really good opportunities do not come around too often in life, so if you really want to be successful you have to seize them when they do, and take full advantage of them.

In addition, a lot of people are completely unwilling and even unable to see their own faults, because of their sensitivity to input and correction from others. When you are corrected, but all you can see or feel is how hurt you are that someone else doesn’t think you know everything, you are setting yourself up for failure.

Listen to this episode to hear the 3 reasons most people fail, and how you can avoid them, to achieve great things in your life.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If things change, you acquire new evidence, you need to change and not be stubborn” - Tai Lopez

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Points to Keep In Mind

• The number 1 reasons people aren’t successful is because they are stubborn and unable to change
• To be good in business, you have to be able to listen carefully and read people
• Most people are completely unwilling to change their routine
• If things change, you acquire new evidence, you need to change and not be stubborn
• By being stubborn, you limit your opportunities
• Do not be overly optimistic. Very few lives are full of opportunities, so seize them when you do
• Many people are overly sensitive to advice or correction

“The idea of machismo as the core of attraction is deeply flawed, and a recipe for unhappiness” - Richard Prum

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The idea of the macho-male at the forefront of what we consider attractive in males is a deeply flawed construct, and one that leads to a lot of unhappiness among humans and in relationships.

While machismo can play a role, it is important that males also get in touch with their more tender and caring side. Developing that side more fully will lead to more happy relationships on both sides, and also do a lot of good for the world socially.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Get in touch with what it means to be caring, both for partner and offspring” - Richard Prum

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Points to Keep In Mind

• The idea of machismo as the core of attraction is deeply flawed, and a recipe for unhappiness
• The modern idea of maleness has taken a direction that leads to everyone being more unhappy
• Get in touch with what it means to be caring, both for partner and offspring
• The evolutionary idea is that sperm is cheap and eggs are expensive, so males should be profligate and females should be coy. But that doesn’t explain the entirety of the human experience
• The female pursuit of sexual pleasure is large part of the human evolutionary course, but is something that is de-emphasized today
• Studies show that people lie in ways that bring them more in line with what they feel culture demands of them

“Beauty can function somewhat like an irrationally exuberant market bubble” - Richard Prum

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The evolutionary view of beauty has traditionally been that humans evolved a sense of what was beautiful based on practically. We’re often taught that things like the waist to hip ratio are a long-ingrained sign of fertility to men, which is why we find them attractive.

My guest today, Richard Prum, has a different view. He says that beauty can be viewed more as an “irrationally exuberant financial market bubble.” In other words, it’s not so cut and dry, and natural selection has led each of us, within our own cultures, to develop a sense of what we consider attractive, not dependent on the practicality of evolutionary considerations.

What do you think? Let me know! Leave a rating and review in iTunes, and tell me your thoughts in the review!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Beauty is a social contrivance. It’s invented by us” - Richard Prum

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Points to Keep In Mind

• Certain aspects of science seem to be completely unexplainable
• Beauty can function somewhat like an irrationally exuberant market bubble
• Beauty is a social contrivance. It’s invented by us
• Humans are evolved to be satisfied, and to find satisfying relationships
• The evolutionary idea of beauty being practical neglects some of the concepts of natural selection in the human animal
• In society, it could be argued that it is actually women who are defining the idea of beauty more than men
• The idea of machismo and dominance as the core of attraction is deeply flawed and a cause of unhappiness
• Get in touch with the idea of what it means to be really caring for your partner
• Human diversity is a result of the diversity of mate-choice, therefore standards of beauty can be far different across cultures
• The men who are most attractive tend to be socially attentive

“Some people think online learning is a scam, but consider the scam that is college debt with no guarantee” - Tai Lopez

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People are quick to label online education a scam, when traditional education is much closer to a scam than almost any education online. Think about it: When you go to college, you have no money-back guarantee, and often very subpar educators.

When you learn online, you have the opportunity to learn from some of the very best in the world, without any consideration of location, and not only that but many online courses, like mine, come with money-back guarantees, so that if you are unsatisfied for some reason, you can get a refund.

Plus, studies have been done which show that, in general, people learn a small amount better online than in person.

As it turns out, the science is in. People sometimes think online education is a scam just because they are not willing to put in the work to get the results, but that is a problem with the student, not teacher, and not with the education itself.

If you’re quick to label online education a scam, think it through, and ask yourself what you really mean.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Online education allows people to learn from the absolute best in the world” - Tai Lopez

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Points to Keep In Mind

• Some people think online learning is a scam, but consider the scam that is college debt with no guarantee
• People are skeptical of online classes, when the reality is that most people learn better online than in the classroom
• Online education allows people to learn from the absolute best in the world
• The classroom system, and in-person learning, is a setup that makes more people learn from subpar educators
• A lot of people like to brag about reading books, without actually putting anything into practice
• Change occurs in groups much better than on their own

“Look for existing ideas and improve on them” - James Swanwick

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Today’s episode is all about launching a physical product. I’m talking with James Swanwick about the process of launching Swanwick Sleep, and specifically their breakout product Swannies Blue Light Blocking Glasses. Swanwick Sleep is on track to do $2 million sales this year, and we’re going through what it took to get Swannies to that point.

If you are interested in starting launching a physical product, this episode will show you the steps. In addition, understand the power of Amazon when it comes to physical products. If you know how to use Amazon to it’s fullest potential, you will be able to tap into their massive customer base to move a lot of physical product.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You should always sell stuff that you really use” -Tai Lopez

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Points to Keep In Mind

• Don’t try to come up with something completely new. Instead take something that is already working well and improve on it
• Look for existing ideas and improve on them
• Find a way to shrink the size of the problem through doing the math required to get to where you want to be
• Focus initially on the minimum viable product. It doesn’t have to be perfect at first
• Don’t only look at absolute results, but relative results to where you were before
• Going too fast can get you in trouble, just like going too slow can
• You should always sell stuff that you really use
• Connect with influencers around your product
• To be good at marketing you have to understand psychology
• A lot of mindset things are hardwired from the day you’re born, in your DNA
• Blue light, after the sun goes down, is killing your sleep. Use Swannies to block the blue light after the sun goes down

Swannies Blue Light Blocking Glasses

JamesSwanwick.com

“The true definition of “luck” in this modern age is learning early” - Tai Lopez

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To determine the financial value potential of something right now, there is a simple formula: Future value = present value of future revenue. This is the formula that you can use when examining business ideas and opportunities, when looking into investments, and all other areas of financial potential.

Today, I am talking about that formula, as well as why apartments are one of the lower risk real estate opportunities, the 2 ways you make money, how to monetize a brand beyond normal operations, why life is like poker, 3 ways to start a side hustle, why haters hate, why mindset is the main thing holding people back, and what the butterfly effect means for the importance of the little decisions you make everyday.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Think about life like poker: You don’t have to win every hand, just don’t go all in when you have a bad hand” -Tai Lopez

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Points to Keep In Mind

• In the long term, something is worth: Present value of future revenue
• Ask yourself: How much would you pay today to have a future revenue?
• Apartments allow you to diversify your future revenue
• 2 ways you make money in anything:
• • Capital appreciation
  • Cashflow
• If you build a brand that is recognizable and has good connotations with it, you can make money through licensing deals without actually running the business
• The true definition of “luck” in this modern age is learning early
• Think about life like poker: You don’t have to win every hand, just don’t go all in when you have a bad hand
• 3 ways to start your side hustle:
• • Look at the skills you already have instead of trying to get new skills
  • Don’t just have an idea. Go from idea to offer
  • Launch before you think you’re ready
• A lot of ideas cannot be validated until you actually do them
• At the end of the day, we’re all going to the grave at around the same pace, but some people go their with a more happy life than others
• Haters are usually just projecting their own insecurities on others
• Too many people want to remove all insecurity from life, but that is simply not possible
• Life goes through the process of seasons, so expect the changes
• You have to be 100% convinced and sold on your own product to be good at sales
• Mindset is the main thing holding most people back
• Just as a butterfly flapping its wings can start a hurricane, very small bad decisions in your life can lead to terrible consequences down the road
• Likewise, small intelligent decisions can help you in incredible ways down the road
• You must structure fun and entertainment in your life to stay motivated in the long run

“Break your goals down into small steps to reduce the intimidation around them” - Tai Lopez

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In order to achieve something, you must know the steps between where you are now, and where you want to be. A lot of people have big goals, but unless those goals are broken down into the required, manageable steps, you will not know the path forward.

This is why I recommend the practice of inversion: Invert where you want to be, by what it will take to get there. If you want to make $100,000 per year, find out how much that is per day, and then find out how much per hour. Then, focus on achieving that hourly goal.

Follow this formula to break your goals down into their manageable steps, to know the specifics of the way forward to achieve them.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The reality is that you can achieve almost anything within your circle of competence” -Tai Lopez

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Points to Keep In Mind

• Use the practice of inversion to find out the small details required to achieve your high-level goals
• Break your goals down into small steps to reduce the intimidation around them
• Everyone's a millionaire: Either 1 million dollars or 1 million excuses
• Some people have a mindset that always looks for the negative
• People are taught to be pessimistic by society
• The reality is that you can achieve almost anything within your circle of competence
• To get to the next level, just do more of what you’re already doing

“You have to be able to see possibilities before you pursue possibilities” - Tai Lopez

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Your potential will be what you decide it is. The reality is that what holds most people back is their own mindset. If you think you have unlimited potential, within your circle of competence, you really do have unlimited potential within that circle.

The circle of competence refers the range of things that you are really competent in. For instance, if you are not at all naturally athletic, you do not have unlimited potential in athletic pursuits. But provided you have a certain level of competence within a pursuit or skill, your potential is probably only being limited by what you mindset is.

So increase the range of your mindset, and what you believe is possible for you to achieve. As you do that, you will see your results begin to increase in kind.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“About 90% of the world only operates at 10% of their potential” -Tai Lopez

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Points to Keep In Mind

• You have to be able to see possibilities before you pursue possibilities
• About 90% of the world only operates at 10% of their potential
• Nothing happens unless you, at some point, really believe it is doable
• There are a lot of things that are required to live a good life, but money is one of the most measurable
• See risk as opportunity
• Look for balance in your work life
• 70% of billionaires did sales. It’s a great early education
• Most of society is not ready or willing to learn
• You have to believe it is possible before you can achieve it
• Each thought starts to create a groove in your mind. As you continue to think negative thoughts, you reinforce bad mental habits that will keep you down
• Your mental frameworks of thought will define what is really possible for you
• You are not entitled to a good life, just the pursuit of a good life
• If you solve problems, you will make money. The harder the problem you solve, the more money you will make
• Understand your audience, and make an impression on them
• Up your vocabulary to seem smarter
• Whatever you can conceive, within your circle of competence, you can achieve
• Find what’s working, and then double down
• Obstacles are the sign that you’re about to make big money
• Anything that is easy will likely not make much money
• Make up for problems with volume
• You will always have a job of you are not afraid of the phone

“You can never remove all uncertainty from your life, you just need to stack the deck in your favor” - Tai Lopez

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Do you understand the natural cycles of life? There are season of prosperity in any life, and the winter is when things dry up, when you don’t have as much going on, when your income is down and it seems like you can’t get anything off the ground. This is the time that you have to prepare for.

Those who have built real wealth have done so through an understanding of this, and a preparation for the winter. As long as you are prepared for the winter, you can weather the storm. The winter only destroys those who were foolish enough to think it would never come, and so never prepared for it.

Understand which season you are in, and live your life accordingly, with an understanding of the coming changes of season and preparation for those changes.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“When things are good, prepare for the coming winter” -Tai Lopez

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Points to Keep In Mind

• College can be one of the worst scams, depending on what your goals are
• Colleges don’t even come with a money-back guarantee, which would force them to be useful to their students
• You can never remove all uncertainty from your life, you just need to stack the deck in your favor
• Understand the natural rhythms, and seasons, of life, and that not all times will be the best times for you
• When things are good, prepare for the coming winter
• The way you fight the winter is actively: Through education and preparation
• The reason you don’t have as much money coming as you want is always because you don’t know well enough what you’re doing
• We’re educated with a core premise that if you finish school and get a good job you will have security. That is no longer the case
• You have a high chance of making money from something you already know how to do

“Build on your strengths, rather than trying to get a different strength” - Tai Lopez

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People are much closer to their side hustle than they think. A lot of people think that they need to acquire new skills in order to start a side hustle, but the reality is that most people already have a fantastic skill, probably several, that could be turned into a side hustle.

Today, we’re talking with Chris Guillebeau about the 3 ways you can start building a side hustle immediately. Procrastination is the killer of hopes and dreams, so there really is no reason to wait, and Chris talks us through the 3 ways that you can start earning money on your own terms today.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think.

“Procrastination is the killer of hopes and dreams” -Tai Lopez

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Points to Keep In Mind

• Build on your strengths, rather than trying to get a different strength
• Everyone's an expert in something, they just don’t always know it
• Brainstorm through the things you’re good at, write them all down, to organize your potential ideas
• Get things out in the world, even if you feel like it’s not ready, because you probably won’t ever think it’s ready
• Procrastination is the killer of hopes and dreams
• Some of those closest to you will become the people who mess up your world the most, because the will externalize their own paranoia
• Don’t project your own insecurities about yourself on other people
• If you can come up with $100, you can change your life financially
• People are often looking for a way to remove all insecurity in their life, but that is the wrong goal
• Understand the cycles that will always come

3 Ways the Average Person Can Start a Side Hustle

1. Look at the skills you already have, rather trying to get a new skill
2. Don’t just have idea, go from idea to OFFER. The promise. How will this change your life?
3. Launch before you think you’re ready

“Expect market crashes every 8 years or so” - Tai Lopez

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The stock market is on a steady schedule, it seems, of crashes every 8 years or so, with booms in between. The key is being able to make money both when the markets are up, and when they are down.

This episode shows you how to read the markets, to know the general trends, and have a good shot at being able to predict them correctly. While there are no guarantees, the trick is, just like poker, being able to play the hand you're dealt is what will help you win in the long run. It’s not about always being dealt the best hand, it’s about knowing how to play whichever hand you are dealt.

This episode will give you the tools you need to be able to understand the market swings and trends, and know how to make money during any market environment.

“The more risk, the higher the potential return. Understand that progression” -Tai Lopez

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Points to Keep In Mind

• Capital markets will always swing back and forth
• Contraction and expansion is just the natural state of things, including the market
• Expect market crashes every 8 years or so
• Learn how to make money both when the market goes up, and when it goes down
• You don’t have to win all the time, you just have to do is win more than you lose
• You have to learn how to adapt to the hand that is dealt you
• Some of the wisest generals retreated
• The more risk, the higher the potential return. Understand that progression

“The true value of anything is: The present value of future revenue” - Tai Lopez

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There are many different ways to go about the process of multiplying the money that you have, but the foundational first step is to begin to save. Americans on average save somewhere between -1% and 5%, which is far too little to make very good progress in building wealth.

But, after you have instilled the habits of saving required to be able to multiply your money and turn it into a significantly larger amount. Today I’m walking you through 9 ways to turn the money you have into much more, and going through some of the details involved in all of these methods.

While you do not have to have money to make money, it certainly is one of the fastest ways to go about it, and today you will learn the techniques you need to know to be able to multiply your money.

“The stock market is half real, and half based entirely on publicity” -Tai Lopez

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Points to Keep In Mind

• The true value of anything is: The present value of future revenue
• Apartments allow you to diversify your income
• When you have both cashflow and equity in a project, that is the best diversification
• The average savings rate is between -1% - 5%
• The ability to save significant amounts will allow you to employ the below strategies to begin with. That is the foundation for the 9 ways
• The stock market is half real, and half based entirely on publicity
• Find ways to mix together the different ways listed below
• If you’re not in a dominant position, don’t try to take a dominant stance in negotiation
• Always take into consideration not exclusively what will make you the most money, but also what you will enjoy doing
• Not having enough money is often used as an excuse, when there are almost always ways around it
• You can expect cycles in markets every 4 years or so, with some level of “crash” around the 8 year period
• In money, understand the natural progression of risk to return: The higher the return, the higher the risk usually
• Always look for ways to make money beyond your own energy
• Think about money like baseball: You don’t always need a homerun to win, singles get you ahead over time

9 Ways to Multiply Your Money

1. Business/entrepreneurship
2. 1. Sales jobs
   2. E-commerce
   3. Physical
   1. Real estate
   2. Gold/Silver
   3. Commodities
3. Hard assets
   1. Currencies
   2. Crypto
   3. The stock market
4. Intangibles

“A big percentage of the population compromises when it comes to relationships” - Tai Lopez

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On this best of the week episode, we’re talking about love and why its closest analogy may be hypnotism, why you can’t really trust someone who is in love, and why you need to treat your relationships and love life like you have a short amount of time left to live: Would you really be with this person if you only had a few months left to live?

We also dig into the topic of procrastination, and why people fall into the habit: The reality is that procrastination almost always stems from an incorrect understanding of the pain to reward ratio. If you understood exactly how worth it the pain was for the reward, or goal, you are seeking, you would not struggle so much with procrastination. Therefore, you must do whatever it takes to have that goal always in front of you, in mind, very tangible and very specific, to beat procrastination.

Plus, we talk about why regulations often lead to a worsening of the problem they were supposed to fix, and why mother nature will always laugh last.

“Respect yourself too much to stay with someone after you know they’re not right for you” -Tai Lopez

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Points to Keep In Mind

• A big percentage of the population compromises when it comes to relationships
• The closest analogy to love is hypnotism
• Some people just love being in love, more than loving anyone individually
• Most people have been messed up so badly by the time that they are 18 years old that they need a lot of help to get their mentality figured out
• Do not have kids unless you think you’re ready to raise kids without messing up their mentality
• Be very careful of anyone who scores highly on a dark triad test
• Respect yourself too much to stay with someone after you know they’re not right for you
• Keep your eye on a very specific prize to stay motivated and stop procrastinating
• Most procrastination comes from an un-realistic view of the reward/pain ratio
• If you knew the value of the rewards and goals you are striving toward, in their entirety, you would not struggle with procrastination
• Develop good associations with the work you have to do
• A lot of regulations have unintended side effects and consequence, some of which actually contribute to the problem that the regulation was trying to solve
• Mother nature always laughs last
  

“Imagine you have 7 more months left in your life: What would you change?” - Tai Lopez

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A lot of people wish they had more attention from the opposite sex, especially guys wishing girls were always chasing them. But have you considered that the personality traits of someone who is likely to chase you may not ultimately be the personality traits you are looking for in a relationships?

Today’s episode is all about personalities, the dark triad of personality traits, and how you can use tests and an understanding of human behavior to spot people that may not be ideally suited to you and your own personality.

If you want to have a good life, relationships will be essential to that, and if you want good relationships, you need an understanding of personalities. That’s what we’re learning about on this episode of the Tai Lopez Show!

“Be very careful about anyone who scores high on the dark triad of personality characteristics” - Tai Lopez

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Points to Keep In Mind

• Be very careful about anyone who scores high on the dark triad of personality characteristics:
• • Narcissism
  • Machiavellianism
  • Psychopathy
• There are 5 aspects of narcissism:
• • Authority
  • Superiority
  • Exhibition
  • Vanity
  • Exploitativeness
• Imagine you have 7 more months left in your life: What would you change?

“The closest analogy to love is hypnotism, so be very careful if you think you’re in love” - Tai Lopez

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Understanding people, and have a core, foundational understanding of personality types is essential if you want to know who you should date, who you should have a relationships with, and who you should avoid.

The closest analogy to love is hypnotism, which is why you simply cannot trust your own feelings when it comes to relationships. Sometimes, you need to rely on models and personality tests to show you the warning signs.

Then, as you get better and better at reading personality types, you will get better at making judgement-calls about the people you meet. Just be extremely careful if you feel like you might be in love in any way.

“People know to get body-trainers, but more people need ‘brain trainers’” -Tai Lopez

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Points to Keep In Mind

• The closest analogy to love is hypnotism, so be very careful if you think you’re in love
• Often, if you are “in love,” you’re blinded to reality and common sense
• Most people can’t really change more than 10-20%
• Having “low impulse control” is genetic and can be passed on to children
• Use personality tests to understand people better, especially before getting into relationships
• The earlier you try to change your thought patterns, the easier it will be
• People know to get body-trainers, but more people need “brain trainers”
• Like attracts like, so unfortunately this means that a lot of people with problems will be attracted to people with similar problems

“Keep your eye on the TANGIBLE prize at the end of the hard work” - Tai Lopez

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Learn how to rebalance your own ideas of the reward/pain ratio, to get your butt out of the chair and get to work, on today’s episode of the Tai Lopez Show.

If you struggle with procrastination, this episode will give you the tools that you need to kick that bad habit for good. The problem comes from a mental bias which, once you define it and are aware of it, you can adjust to show yourself how much the momentary pain is worth it for the reward at the end of the tunnel.

It’s all about changing your own subconscious perceptions of the reward/pain ratio, and this episode will teach you how to do just that.

“Don’t think about broad goals, get specific” -Tai Lopez

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Points to Keep In Mind

• Keep your eye on the TANGIBLE prize at the end of the hard work
• Don’t think about broad goals, get specific
• Pick a dollar number, whatever it is that is meaningful to you
• Balance the reward/pain ratio, and try to tip the scales to see how worth it the work really is

“Your goals and prizes should be tangible” - Tai Lopez

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Very few people understand the the risk/reward bias in human brains, and how it can hold you back from achieving what you want to achieve.

Many people have an inaccurate understanding of the amount of pain, or work, that it will take for them to achieve their goals, as compared to the amount of happiness it will bring them when they finally do achieve those goals.

This is why humans procrastinate.

If they really understood the value, to them, of achieving what they were striving for in all its detail, they would not procrastinate but would be motivated to do the amount of work necessary to achieve that goal.

This episode shows you how you can change that subsconscious misunderstanding in your own life, to help you overcome the instinct to procrastinate, and rather get down to work creating the life of your dreams!

Also, make sure to checkout the new Tai Lopez Flash Briefing on Alexa!

“Change your perception of the reward/pain ratio, and understand how worth it the pain is” - Tai Lopez

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Points to Keep In Mind

• Your goals and prizes should be tangible
• The best way to avoid procrastination is to stop thinking about the work, and start thinking about the thing you want
• People’s tendency to procrastinate comes from a misunderstanding of the pain to reward ratio
• Find a way to really see, and keep constantly on your mind, your goals and the reason why you are working hard to achieve them
• Don’t make things too complicated with different theories, ideas and techniques. Just focus on the end game
• Change your perception of the reward/pain ratio, and understand how worth it the pain is
• Build associations with rewards for the work that you do
• Don’t focus as much on the process as compared with getting down to real, hard work

“The current education system doesn’t focus on the right things” - Tai Lopez

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Today’s educational system is not setup for people to learn in a way that will really help them in the future. Because of standardized tests, rules, and regulations, the school system actually encourages people to pump as much information as possible into their brain before a test, and then simply dump it out as soon as they are done with the test.

An educational system that would work much better would be one that focused on teaching people how to think creatively, how to have common sense, and how to have a strong work ethic.

Instead of learning how to memorize facts that anyone can pull up on their phone at a moment’s notice, we should be encouraging students to focus on the skills that will really get them far in life.

Also, make sure to checkout the new Tai Lopez Flash Briefing on Alexa!

“Think about each question from more than one perspective” - Tai Lopez

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Points to Keep In Mind

• The current education system doesn’t focus on the right things
• Even if they do focus on them, they do so in a boring way
• The whole school system has turned into pumping info for a test, and then dumping that info after the test
• We tend to focus on things that are easily understandable, and ignore things that are more complex
• Think about each question from more than one perspective

“Spend at least a couple hours per day really thinking through what you’re doing in your life” - Tai Lopez

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Unintended consequences often negate the good that a regulation or ruling in government is trying to do. In fact, often the problem that was supposed to be solved is simply magnified through the unintended consequences, and the same thing can be true for your life.

That is why I believe that entrepreneurs, and really everyone else as well, need to learn game theory, to understand the various ways in which their decisions will affect other people’s decisions, thereby potentially changing the outcome, and sometimes reversing the good you were trying to do with the decision in the first place.

Listen to this episode to learn more about game theory and how it can apply to the decisions you make.

Also, make sure to checkout the new Tai Lopez Flash Briefing on Alexa!

“In the modern world, you need to be careful not to be overstimulated” - Tai Lopez

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Points to Keep In Mind

• A lot of regulations have unintended side effects that must be considered
• For every action, there is an equal and opposite reaction
• Humans have a desire to simplify complex topic to understand them, with the result often being that the wrong conclusion is reached
• Mother nature always laughs last
• Entrepreneurs need to understand game theory
• Always consider how your actions will be perceived by others, not just the immediate impact
• The current education system encourages students to pump information into their brain and then dump it out once they finish the test
• In the modern world, you need to be careful not to be overstimulated
• Spend at least a couple hours per day really thinking through what you’re doing in your life
• The human body is built to do HIIT: High Intensity Interval Training
• It’s always better to sell to the willing

“Why does life have to be about going from one pleasant experience to another?” - Tai Lopez

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This week was all about learning how to live the best life you possibly can, on your own terms. This means thinking through very carefully what that specifically means for you, what is most important to you, and what you would like written on your tombstone, and then optimizing your entire life around that end-goal.

We also talk about the science of making decisions, why the modern world’s endless possibilities actually paralyzes our decision-making ability, why and how to cross-pollinate in business networking, and much, much more, on this episode of the Tai Lopez Show.

Don’t forget to checkout Tai’s Daily Flash Briefing on Alexa.

“Organisms that only learn through trial and error tend to die out”

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Points to Keep In Mind

• Write the outline of your autobiography up until now and be honest: Would anyone want to read it? If not, you might need to make some changes
• Use the above biography test regularly to evaluate your decisions
• The modern lifestyle gives us so much convenience that it’s almost like the life is sucked out of it
• Know where to go to business network: Go to somewhat unexpected places for who you are and what you do
• Try to cross-pollinate with other business in networking and learning
• Go to places and categories where the smartest people are
• To grow any physical business, make sure you get out to meet people in different categories
• Organisms that only learn through trial and error tend to die out
• Know what you want out of life, and optimize your life aggressively around that goal
• You must understand the psychology of people, and know how to read them, if you want to be able to make money
• Look for people that compliment you by having strengths that are different than you
• Diversity is essential in the workplace for enough variety of background to be effective
• Hire people who have characteristic you don’t know how to train