The Tai Lopez Show

I had Murray Newlands, a contributor to Forbes and Entrepreneur Magazine from the Silicon Valley, over at my house to speak about the two M's every entrepreneur wants to learn more about - marketing and motivation.

Murray says that it is important to focus on what your customer’s problem is and how you can solve that. Then you have to communicate how you are solving that problem in a way that people will understand.

You have to understand your target persona and ask:

- Who is my person?
- What resonates with them?
- What do they love?
- How do I combine what they love with my product so they can absorb it?

Doing these really well are the keys to successful marketing.

What is the best way to reach the exact audience that you're targeting as an entrepreneur?

You can follow Murray Newlands at:

Everyone wants to be great. Most are relegated to the status quo. I get thousands of people telling me daily about their hopes and dreams. But will they work for them... will you?