The Tai Lopez Show

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“I know a lot of companies send emails as a brand. That’s a mistake. You should actually send it as a person.” - Alex Mehr

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A website is useless without traffic.

It doesn’t matter how beautiful the design is. If nobody is landing on the site, then you’re unable to sell your product or service. And furthermore, you cannot refine the site to make it most optimized for purchases.

That’s why on today’s episode of The Tai Lopez Show, we are continuing last week’s conversation about online marketing with Dr. Alex Mehr. He is the CEO of MentorBox, an online book subscription service. In the past, he has run online businesses that have done over $1 billion in revenue, like the online dating website Zoosk. Tune in to learn his online marketing tips, so you can implement similar strategies to drive traffic to get customers to purchase your product or service.

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“When you’re optimizing for link-clicks—a lot of time you will end up with inferior traffic.” - Alex Mehr

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Points to Keep In Mind

  • For video marketing, create videos under 1 minute for Instagram
  • Identify your dimensions or variables before testing your thesis
  • To sell higher price-point items, sell lower-price point items to have customers enter sales funnel
  • Optimize your websites to purchase or add to cart
  • People are making buying decisions based 100% off emotions
  • Use familiar faces on your advertisements to build page authority
  • Bombard a specific geographical region with ads and then extrapolate insights to the entire country
  • Try to put $.50 of every $1 of return back into marketing efforts
  • Do not test for the one winning ad; different ads resonate with different people
  • If you have a hook that works, repeat it over and over again
  • Optimizing for link-clicks or impressions will send inferior traffic for potential purchase
  • Play with different backgrounds on your ads
  • Read The 7 Habits of Highly Effective People and Pre-Suasion

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Direct download: TLS_6-25-18_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT