The Tai Lopez Show

“The devil you know is better than the devil you don’t know.” - Tai Lopez

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Think of split testing as dating.

By comparing performance, you can make choices on which path you’d like to go down. This is the reality of online marketing, that we are able to put users through funnels of testing and then analyze the metrics to optimize site performance.

On today’s episode of The Tai Lopez Show, we are reviewing A/B testing. Which metrics should you be on the lookout for? What do they say about your site performance? How can you improve your copy headlines to engage more users? The answers to these questions are in today’s episode of The Tai Lopez Show.

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“There’s 2 trillion average people you can hire. Wait for the outliers.” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Read Outliers By Malcolm Gladwell
  • When conducting marketing split tests, you need at least 52 results for statistical significance
  • Using statistical significance calculations, seek out over 98% certainty in the math
  • Call the page you are testing “the challenger”
  • Think of split testing as dating to understand pros/cons
  • Have your copywriters develop different headlines
Direct download: Tai_Lopez_-_1-23-18_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT