The Tai Lopez Show

“Emotional intelligence is knowing how to control your own emotions in sync with also reading how others feel about you.” - Tai Lopez

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Great marketing requires a storytelling finesse.

This is because audiences are smart, and can detect the tricks you might be trying to play. Say your video’s call-to-action is too explicit; a viewer will see that and turn the other way. Or if the product’s need is not rooted in enough emotional weight, the potential customer might not feel incentivized enough to purchase. Whatever the case may be, the cure to this is to tell relatable stories.

A relatable story is an emotional story. From the failure stories to the love stories, if the core of the messaging is rooted in something that the viewer or reader can relate to, the storytelling becomes much easier. No longer are you tiptoeing through the tripwires in the potential customer’s head; he or she is on the same page and will inevitably feel motivated to buy your product.

On today’s episode of The Tai Lopez Show, we are taking a close look at relatability. In a conversation with my brother, we discuss all things related to storytelling, marketing, and interpersonal relations. How can you be more relatable in each of these domains is the question we answer in today’s episode.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Anything you can do to make people see themselves in your story will automatically connect them with you. Next time a police officer pulls you over, make him see himself in the driver’s seat.” - Tai Lopez

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Points to Keep In Mind

  • Being real is being relatable
  • When trying to get what you want, present your need in a way that people can relate to
  • The Kardashians are successful because their family dysfunction, at its core, is relatable
  • Love is the most relatable theme in any marketing or storytelling material
  • Everyone can relate to being hurt, and the vulnerability that creates
  • You have to make the person see yourself in your shoes
  • People relate to the failure story; another reason to launch businesses and fail, it will help you relate in the future
  • Emotional intelligence is the soft skills, far different than the IQ they teach in school
  • If you’re ever losing the crowd, say “I want to tell a story about someone close to me who betrayed me”
  • Optimism bias causes a person to believe that they are at a lesser risk of experiencing a negative event compared to others
Direct download: Tai_Lopez_-_12-22-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“We evolved in small groups, and all groups have status hierarchies. From an evolutionary perspective, reproductively relevant resources always accrue to those with the highest status.” - Dr. David Buss

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It’s no secret that a greater understanding of people will lead you to more success in business.

From hiring to collaborating to managing to pitching, almost every touchpoint of business involves interacting with people. And if you’re not interacting, you are most likely working on your product that will ultimately affect or influence people. Thus, a greater understanding of human behavior and psychology will undoubtedly help you take your business to the next level.

But how you choose to learn about human behavior is what will determine your level of knowledge and ultimately separate you from the competition. And that is why we are so focused on evolutionary psychology. To study evolutionary psychology is to understand the human being from the core; how did we evolve over the past hundreds of millions of years to be the way we are today.

On today’s episode of The Tai Lopez Show, we are joined by world-renowned evolutionary psychologist, Dr. David Buss. Professor Buss is the author of The New Science of the Mind, and currently teaches at the University of Texas at Austin. He has previously taught at Harvard and the University of Michigan, and today he explains how the principles of evolutionary psychology can be applied to business.   

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Aside from intelligence, conscientiousness is the best single predictor of work performance.” - Dr. David Buss

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Points to Keep In Mind

  • Try to raise the status of your product
  • Speak at conferences, no matter how big or small; reach out to the person in charge and say you will blast your email list
  • Host networking events at your house once a month and invite people you want to connect with
  • Machiavellianism is a trait in people who pursue in an interpersonally exploitative strategy
  • Narcissism is a sense of entitlement and skewed value of others vs. value of themselves (welfare-tradeoff ratio)
  • Agreeableness is flexibility, patience, gentleness, and forgiveness
  • Conscientiousness is diligence, prudence, organization, and perfection
  • High psychopathy scores are void of empathy and impermeable to learning how to improve
  • Entrepreneurs score the worst on dark triad tests
  • Narcissism is tied to creativity and intelligence
  • Biggest red flags in long-term mate: high neuroticism or low agreeableness
  • Neuroticism is tied to people who cannot handle stress well
  • Surround yourself with people who are most things normal
  • The most powerful entrepreneurs are the most normal people
  • Personality characteristics are half-heritable, half-environmental
  • Watch ads and outline the psychological elements that tap into the 25 cognitive biases
    • The Lollapalooza Effect is when so many cognitive biases are being hit that people can’t help but buy
  • If you’re product isn’t selling, people aren’t being rewarded enough when being marketed

Resources

Direct download: Tai_Lopez_-_12-21-17_V2_SMALLER_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“Don’t outsource marketing. Only you will understand you and your business in the intricate and intimate way that’s necessary to convey a marketing message.” - Tai Lopez

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It’s your duty to find your superpower and figure out a way to market it to the world.

But laziness, procrastination, and every other excuse in the book prevent us from achieving that. We tell ourselves stories that are convincing enough in the moment to justify sitting on the couch instead of burning the midnight oil chipping away at our dreams. But our awareness of this pattern is the first step to changing the reality.

On today’s episode of The Tai Lopez Show, we have an audio diary that covers the mechanics of this behavior. If you struggle to find motivation or want to solve your laziness, then today’s episode will not only shed light on what wires need to be recircuited but how you can go about fixing them.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Reach down, find your differentiating superpower (small or large), and ride that as far as you can go.” - Tai Lopez

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Points to Keep In Mind

  • Go on retreats to catch up on reading, writing, thinking, projects, or anything
    • Travel 50-100 miles away from house to a rural place
    • Bring members of your team or go solo
  • The anxiety around procrastination is the root of laziness
    • Instead of thinking about the pain of doing something, just do it
    • In a sense become a robot by thinking the task is your duty
  • Studies show procrastination can be rooted in a fear of isolation
    • Tackle it in a group/social structure or don’t view it as so isolating
  • Don’t outsource marketing
  • Be careful how you judge others without personal interaction
  • The best marketing advice is to be you
  • Whenever you do sales or marketing, people live to find objections with it
  • There’s 4 types of stubborness: self-importance, sensitivity, sensuality, and stupidity
Direct download: Tai_Lopez_-_12-20-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“In order for me to be happy in life, I have to have two things: changing the world at scale and having fun. And it’s a constant rebalancing.” - Jeremy Gardner

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Everyone has an opinion on Bitcoin.

Some think it’s fairy dust, and others feel like they know the magnitude of what’s coming. Regardless of who is speaking, a cryptocurrency conversation will have a range of perspective and conviction.

But the truth is, that to understand cryptocurrency, you have to immerse yourself in conversations with expert opinions. They are the ones closest to the action, so their perspective is the one we must check all rumors and news headlines against.

On today’s episode of The Tai Lopez Show, we are joined by crypto-expert, Jeremy Gardner. Since 2012, Jeremy has had front-row seats to all things crypto-related. He is the founder of the decentralized prediction blockchain Augur, which at a market-cap of $300 million is said to be the most undervalued crypto-project in Silicon Valley. He is also the brains behind San Francisco’s ‘Crypto Castle,’ a residence for crypto-experts to live, meet, and converse. Jeremy’s diverse crypto-resumé qualifies him as a premier resource in understanding how each technology informs our investment decisions.

* For the full interview, check the BitcoinCrypto Mentor Mastermind podcast. And don’t forget, you can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The whole crypto market is based off of speculative value right now. That doesn’t mean I’m going to sell. It can still continue to go up exponentially.” - Jeremy Gardner

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Points to Keep In Mind

  • Bitcoin assets can be undervalued and in a bubble at the same time
  • Ripple is a chain of ledgers designed to transfer large sums of money between financial institutions with more liquidity and speed
  • Rebalancing a portfolio is checking your assets against your investment thesis
  • When investing in tech, have a thesis about both the technology and the value of the technology
    • Unless your thesis on the technology (as opposed to the value of the technology) changes, you should always be rebalancing your portfolio
  • Algorithmic trading is the only way to trade; you will get burnt on sentiment analysis and social media alone, you need machine-learning
  • Only invest in long-term value
  • Be skeptical of any crypto company with a $1 billion valuation and a centralized team
  • Businesses are either parasitic (exploiting others) or symbiotic (helping others) or anywhere in between
Direct download: Tai_Lopez_-_12-19-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“Crypto and Bitcoin assets can go down 90% tomorrow, and they’ll still be higher than their all-time high a year ago.” - Jeremy Gardner

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Cryptocurrency isn’t just about Bitcoin.

There’s Stellar, Eos, Steem, Salt, and many more blockchains, tokens, technologies, and coins to bet on. Sure, Bitcoin’s price is a reliable glimpse into the market’s pulse on cryptocurrency, but if you’re looking to invest in any of the alternative crypto technologies, research beyond Bitcoin is required.

Luckily, on today’s episode of The Tai Lopez Show, we are joined by the expert on alternative crypto technologies. Jeremy Gardner is the founder of the decentralized prediction blockchain Augur, which at a market-cap of $300 million is said to be the most undervalued crypto-project in Silicon Valley. Jeremy specializes in evaluating each crypto from an unbiased point of view. His thorough understanding of how each technology works and fits into the greater landscape will help us navigate more nuanced investment decisions.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“People remember what you were right about not what you were wrong about.” - Jeremy Gardner

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Points to Keep In Mind

  • When investing in tech, have a thesis about both the technology and the value of the technology
    • Unless your thesis on the technology changes (as opposed to the value of the technology) you should always be rebalancing your portfolio
  • Algorithmic trading is the only way to trade; you will get burnt on sentiment analysis and social media alone, you need machine-learning
  • Only invest in long-term value
  • Be skeptical of any $1 billion + crypto company valuation without real world application
  • Net neutrality will just cause the Internet to innovate, a Web 3.0
  • No better place to learn than Twitter; brilliant people having conversations in real time
  • ‘Proof of stake’ vs. ‘proof of work’ when evaluating mining technologies
    • Proof of stake is less computationally intensive
  • 70% of applications don’t need censorship-resistance

Resources

  • Stellar is an open-source protocol for value exchange
  • Iota is a very scalable blockchain for Internet Of Things (IOT) and supply chain
    • Can handle mass transactions
  • Ethereum is the technology many cryptos are built on top of in the real-world
  • Neo is the Chinese Ethereum, not recommended
  • Quantum over Neo because of real-world application
  • Steem is a crypto Reddit, runs on the Eos network which can handle mass transactions
  • Salt helps you secure cash from your cryptocurrency
  • Eos is more decentralized but less censorship-resistant
    • Can take tens of thousands of CC transactions per year
Direct download: Tai_Lopez_-_12-18-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“Our job as marketers is to break people’s false beliefs. How you do this is by telling personal stories of when you had that same false belief be broken.” - Russell Brunson

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This past week was filled with some of the best knowledge-dropping ever witnessed on The Tai Lopez Show. From Russell Brunson sharing how to make $100 million by marketing to the masses to Brock Pierce explaining the nuts & bolts of cryptocurrency to Jay Samit showing us why augmented reality will take over the world, this week’s interviews deserve a second look, and today we’re taking the time to recap some of the best moments.

To continue your self-education, subscribe wherever you listen to podcasts (Spotify, iTunes, SoundCloud, etc.) to transform your time at the gym into a physical AND mental workout, or your daily commute into the inspiring hour of story and business insight required to take your entrepreneurial visions to the market.

And don’t forget to subscribe to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Augmented reality technology will enable us to have access to all of mankind’s knowledge up until that point, so that we can make the best decision possible every time.” - Jay Samit

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Points to Keep In Mind

  • Be excited when people shoot your ideas down
    • Stubbornness or sensitivity will kill you, you can either be right or rich
  • Become the Steven Spielberg of telling the movie that is your brand
    • If you have a family business, show pictures of your family on your website
  • People buy into people: Steve Jobs said buy into me, not Apple
  • Look at your website analytics and figure out how to tell a simple story
  • Make content and put a little money behind in ads to figure out your voice
  • Just start: there’s few things in this world you do more than once that you get worse at
  • To be able to sell to the masses, you have to understand people’s false beliefs and shatter them
    • The three false beliefs people have are about: 1) their need for the product, 2) their internal ability to use the product, and then 3) how external factors will influence their use of the product
  • Get the customer to trust you, then your company, then the product (in that order)
  • Augmented reality will empower the older, wiser generations to help inform the machine-learning software to grow smarter
  • If you put $100 into cryptocurrency in 2010, you would have $100 million right now
  • There are many ways to make money if you find a market nobody’s looking at  
  • Confucius said: “The man who chases two rabbits catches none.”
  • When hiring, view talent as talent
    • A genius maid will be better at marketing than someone who thinks he/she is a genius at marketing
  • The reason people build a personal brand is because the one thing you can differentiate for sure is your personal brand.
  • Use personality questionnaires when hiring to understand people (ex: STAR)
    • S is Structure/System: the engineer, person who builds the bridge
    • T is Thinker: the strategist, person who foresees problems with the bridge
    • A is Action: the visionary, person thinking about the next bridge/solution
    • R is Relationship: the synergist, person who keeps people together
  • Cryptocurrency is currently in an emotional market based on sentiment being driving force of prices
  • A good teacher transfers knowledge to you, not tells you what to do
  • A huge investment sector will break out once real estate goes to blockchain technology, (“I want to buy $100 of that house”)
  • Read the Innovator’s Dilemma to learn how the incumbent gets disrupted by the startup
Direct download: Tai_Lopez_-_12-17-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“Augmented reality will eliminate the fear of others and make the world a better place.” - Jay Samit

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Over the past few years, we’ve witnessed augmented reality technologies develop.

But products like Google Glass and QR codes made us skeptical of whether this technology had a place in the real world. Then there was Pokémon Go, which caught the world’s attention, made over $1 billion dollars, and made any AR-related doubts vanish from our minds.

On today’s episode of The Tai Lopez Show, we are joined by augmented reality-expert Jay Samit. He is the Independent Vice Chairman of Deloitte and the bestselling author of Disrupt You! Jay joins us today to widen our understanding of augmented reality. He shares what the latest developments are in AR technologies, and how they will undoubtedly influence our industries and lifestyles in the years to come.

Also you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“We’ll now have more control over our environment because our environment will conspire with us to succeed. Not against us.” - Jay Samit

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Points to Keep In Mind

  • Augmented reality isn’t just about adding to the environment, it’s about subtracting
  • An example of the implementation of AR in an industry is the airplane cargo-packers
    • AR glasses would make it 3D tetris and save airlines billions in jet fuel
  • AR softwares can tell if a person’s gait is suspicious or body temperature is high (risk for ebola)
  • Think about opportunity first and then worry about privacy
  • Tinder goggles would make profile apparent in real-life (ex: halo hologram above person)
  • Machine-learning allows the software to get smarter with each new data point
    • AR would allow people to always have access to all of mankind’s knowledge up until that point.
Direct download: Tai_Lopez_-_12-16-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“If the PC changed the world. And then the Web changed the world. And then mobile changed the world. Then augmented reality is exponentially bigger because all of those feed into it.” - Jay Samit

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It wasn’t just the miners who got rich during the Gold Rush.

It was the apparel companies, the shovel manufacturers, the restaurants and bars in the area; with any trillion dollar industry comes the opportunity for many million dollar businesses to pop up. Augmented reality is the next trillion dollar industry, and it’s time you carve out your portion of the pie.

On today’s episode of The Tai Lopez Show, we are joined by Jay Samit, the bestselling author of Disrupt You! to educate us on how to disrupt the augmented reality world. He is the Independent Vice Chairman of Deloitte, and his experience in technology spans across many different industries. His insights on how technology disrupts industry will help you carve out your million-dollar niche in augmented reality before anyone else does.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Every month there’s a new self-made billionaire. They didn’t go to the right schools, they don’t come from the right families, but they are looking at how the world changes and how to seize an opportunity from that change.” - Jay Samit

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Points to Keep In Mind

  • Pick a competitor-free industry and stake your claim as the world’s expert
  • When dinosaurs fight for turf, be the mammal that sneaks in and carves out a corner
  • Augmented reality isn’t just about adding to the environment, it’s about subtracting
  • Examples of new AR technologies: software that can tell if a person’s gait is suspicious or if body temperature is high/at risk for ebola
  • Big opportunity with AR to bypass employee training and equip new-hires with technology that makes them a professional (ex: electricians)
  • Lots of opportunity in the UI/UX of AR-technologies
  • Moore’s Law says the price of AR or any tech will halve each year
  • AR integrates perfectly with cryptocurrency  
Direct download: Tai_Lopez_-_12-15-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“Pay attention to trends. What I do know, is that I’ve never met somebody born in April who I haven’t gotten along with. It’s not 100% perfect science, but there is something there.” - Patrick Bet-David

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Hiring is one of the greatest challenges in growing a business.

How do you know who to hire? What defines a good candidate? Is it focus? Charisma? Technical ability? Obviously it depends on the position and ideally you'd want the best of all worlds, but that’s hard to achieve and compromise has to be made.

So the real challenge becomes understanding people. To hire right requires knowing what types of people are required to succeed, what types of people you’re currently employing, and thus, what type of person you need to hire.

On today's episode of The Tai Lopez Show, we are joined by Patrick Bet-David, Founder and CEO of PHP Agency, and also the face of his personal brand Valuetainment. Patrick fled Iran at age 10 and stayed in a refugee camp in Germany before eventually landing in America. He now runs a multi-million dollar insurance company, and today he provides us with his views on the types of people required to launch and grow a successful company.

You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Once an introvert believes, you have to get out of their way. They’re gonna get what they want.” - Patrick Bet-David

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Points to Keep In Mind

  • Use personality questionnaires when hiring to understand people (ex: STAR)
    • S is Structure/System: the engineer, person who builds the bridge
    • T is Thinker: the strategist, person who foresees problems with the bridge
    • A is Action: the visionary, person thinking about the next bridge/solution
    • R is Relationship: the synergist, person who keeps people together
  • When interviewing, find the interviewees point of motivation to take action
    • If it’s it not there, do not hire that person
  • The wealthiest people in the world are mostly introverts
  • You can judge a lot by how long someone works with their family
  • Shadowing people is the most important lesson in business
  • Hire people with fire and ambition
    • Personality is secondary
Direct download: Tai_Lopez_-_12-14-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“The name isn’t important. What is important is the story behind the name.”- Patrick Bet-David

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The opportunity for your personal brand is greater than the opportunity for your business' brand.

The people who ask, "Do you really need both?" are failing to see this truth. With a personal brand, you are able to differentiate yourself from the competition in a wildly unique way. The landscape caters to individuality; it’s a platform for self-expression. However, with a business’ brand, the story behind the product or service inevitably gets diluted by the fact that it is a product or service and not an individual.

This means that succeeding with both brands requires different sets of skills. Maybe you’re shy and don’t believe you can be in front of a camera promoting who you are or what you represent. Or maybe it’s the opposite, that you aren’t sure what the story is behind your product or service, or if you do, you don’t know how to tell it.

On today’s episode of The Tai Lopez Show, we are joined by Patrick Bet-David, who has succeeded with both his personal and business brands. A child-refugee from Iran, Bet-David ultimately landed in America where he founded his insurance company, PHP Agency, which now employs over 6,000 people. And in more recent years, with the rise of the Internet and social media, Bet-David knew he had to launch his personal brand, Valuetainment, which has 400,000+ subscribers on YouTube.

Patrick discusses the challenges one faces when growing a business or brand in today’s episode. From selling such an unsexy product like insurance figuring out who to hire when growing his team, Patrick Bet-David has a lot to teach us and we are hear to listen and learn.

And don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“I think shadowing is a very useful tool. Learn from others, see what they’re doing right, what they’re doing wrong, and where you can do better.” - Patrick Bet-David

(click to tweet)

Points to Keep In Mind

  • Get specific on your target audience
  • Confucius said: “The man who chases two rabbits catches none.” Read Gary Keller’s The One Thing to figure out your one rabbit
  • Find competitive markets that you can put one twist to make new markets with no competitors - The Blue Ocean Strategy
  • Find a way to minimize mission, the smaller you get the more you can make
  • When hiring, view talent as talent
    • A genius maid will be better at marketing than someone who thinks he/she is a genius at marketing
  • Use personality questionnaires for hiring (ex: STAR); most will tell you the same thing
  • When interviewing, find the interviewees point of motivation to take action
  • Read The Quiet Power of Introverts
  • You can judge a lot by how long someone works with their family
  • Shadowing people is the most important lesson in business
  • Social media will equalize the world by sharing information barrier-free
Direct download: Tai_Lopez_-_12-13-17_-_FINAL_MIX_V4.mp3
Category:general -- posted at: 2:00am PST