The Tai Lopez Show

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“There’s no single thing that will do as much to increase your ability to earn as much as educating yourself” - Tai Lopez

(click to tweet)

Standing out from the crowd is essential to earning more. If you blend in, you simply will not be noticed by the movers and shakers in any industry, so you won’t be able to climb the ladder to true influence and earning potential.

Today, I’m teaching you how to raise your VRIN score to stand out, and be more valuable in your industry, to earn more. VRIN stands for Valuable, Rare, Inimitable, and Non-Substitutable. A college degree used to be a very efficient way to raise your VRIN score, before they were so common.

But now, in the modern age, we need to find new ways to raise VRIN scores, and I’m teaching you exactly how on this episode.

“Have a combination of learning straight from the source and learning from people. Structure AND experiential learning” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Stand out by learning more than other people
  • You can often get visitor passes to college classes
  • There’s no single thing that will do as much to increase your ability to earn as much as educating yourself
  • You must learn things that are valuable to the world if you want to earn more
  • Understand where you stand as far as your employment status, and your full understanding of what you really want out of your life, and your motivations
  • If you’re unsure of what you should be doing, you’re never going to do a very good job of it
  • VRIN: Valuable, Rare, Inimitable, Non Substitutable
  • College degrees used to raise VRIN, because not too many people had them. Less so now
  • The new version of using college to raise your VRIN score is a combination of formal and self learning
  • Have a combination of learning straight from the source and learning from people. Structure AND experiential learning
  • Don’t underestimate the value of an elite team
  • Formalize your training program
  • Don’t just train once and expect the subject to be retained, review over and over again
Direct download: tai_lopez_-_Ep_4-17-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“If you’re not as well equipped, you’ll always lose, even if you’re a better fighter” - Tai Lopez

(click to tweet)

Put time and effort into developing the right toolset. Too many people think that hustle is all that they need, and that if they have enough hustle, they will get where they want to go. But it’s not true, because having the right tools, and knowing how to effectively us them will take you much farther than hustle.

And HEXACO is a perfect example of that: If you know it, and understand how to apply it to real life, you will know who you should be friends with, go into business with, or have in your life for any reason, while the person who simply sees more hustle as the goal will have to go through a process of trial and error to find the right person, and waste tons of time on the way.

Put effort into developing the right toolset through books, podcasts, seminars, conferences, and anywhere else you can learn.

“Put time, effort, and money into developing the right toolset” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • The Hexaco score is one of the most cutting-edge psychological profiling tool to understand people
  • Hexaco stands for:
    • Honesty/humility
    • Emotionality
    • X- Extroversion
    • Agreeableness
    • Conscientiousness
    • Openness to new experiences
  • Understand Hexaco to know how to pick friends, business partners, investors, and everyone who will be a part of your life
  • If you’re not as well equipped, you’ll always lose, even if you’re a better fighter
  • When you don’t have enough equipment, you work hard, but don’t get the reward
  • Put time, effort, and money into developing the right toolset
  • Be a sponge: Learn from and soak up everything around you, just make sure it’s the right things to learn
  • Think about your life as a “progress pyramid.” Work from a strong foundation at the bottom
  • Having a negative net-worth is a dangerous place to be in
  • If you make below $80k per year, it’s very easy to be in a place of financial insecurity
  • Most people don’t have the focus to accomplish great things
Direct download: tai_lopez_-_Ep_4-14-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“It’s not the strongest or fastest who survive, it’s the most adaptable” - Tai Lopez

(click to tweet)

When raising money, it’s extremely important to be getting in front of the right investors. Just because an investor has a lot of money and is looking for an investment does not mean that they are a good fit for you. You have to match up the right investors for your idea.

This is the part that too many people don’t think about. You have to look for investors who have had previous “wins” in your category. These are the people who will be most excited by your idea, and see the value in it.

Learn how to find the ideal investors and business partners for your idea or venture on today’s episode!

“You know you’ve hit on something big when you starting getting parodied” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • You have to find the right racehorse, that matches the right race course
  • In order to raise money, you have to be able to match up with investors who have real interest, and preferably past success, in your category
  • Find people who have already won through investing in your industry to increase your chances of raising money
  • It’s not the strongest or fastest who survive, it’s the most adaptable
  • The more you’re sold to, the more you ignore selling. This is the case with investors as well, which is why it takes so much effort to stand out to investors
  • You know you’ve hit on something big when you starting getting parodied
  • You must show overwhelming experience to investors in order to stand out
  • The size of the industry does not directly affect how well the company will do
Direct download: tai_lopez_-_Ep_4-13-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“We are all deluded into thinking that we are the center of the universe, but it’s not true” - Tai Lopez

(click to tweet)

Almost everyone in the world makes the ego-centric, which is the error of thinking, often subconsciously, that the world is all about you. That you are, in essence, the “center of the universe.” Whether people think this consciously or not, it manifests itself in the way they behave.

The mistake that this causes in sales and raising money from investors, is that you spend time making assumptions that the potential investor or customer is interested in the same things you are, instead of gathering data about what the other person is really interested in, and what is most important to them.

Learn how to see the world through the wants and desires of those around you, to be able to exert more influence, sell better, and far more effectively raise money, on this episode of the Tai Lopez Show!

“Constantly be gathering data about the world and the people around you” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • We are all deluded into thinking that we are the center of the universe. It’s simply how our minds tend to function
  • When trying to sell or raise money, forget about what you want, and think only about what the person across from you wants
  • Gather as much data about the person you’re pitching as possible
  • Constantly be gathering data about the world and the people around you
  • Customize your presentation to match the reward that the people you’re presenting to want
Direct download: tai_lopez_-_Ep_4-11-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“A lack of the skills of “business-savvy” is the most common constraint to business growth and success” - Tai Lopez

(click to tweet)

Entrepreneurs and business-owners tend to have a misinformed and wrong idea of what exactly is holding them back in business. The most common thought process if that if they had morning money, they could make the business work.

But the truth is that most people are far more business-savvy constrained than money-constrained. The high-earners in the world put large amounts of time and effort into learning through reading, listening to smart people, going to conferences, and other activities.

The world is far more competitive than most people realize when it comes to having the knowledge and skill-sets for making money. Warren Buffett reads 250-1,000 pages every day, and there are many high-earners just like him to who are consuming that much information, to help them grow businesses and create revenue. This is your competition, so focus on building skill-sets!

But, in case you are at the point where you truly do require money for business-growth, this episode will teach you how to raise it from investors.

“People tend to be far more culture-savvy than business-savvy” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • In today's society, it does take a certain amount of money to make money
  • A lot of people think that they’re capital constrained, when there is really something else holding them back
  • A lack of the skills of “business-savvy” is the most common constraint to business growth and success
  • Most people think they have business-savvy, but few people do
  • People tend to be far more culture-savvy than business-savvy, which is much less practical
  • A lot of people don’t realize how competitive the modern world is
Direct download: Tai_Lopez_-_Ep_4-10-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“Evolution has created a mind that is not well-adapted to the modern world. It has to be trained” - Tai Lopez

(click to tweet)

Understanding how to read somebody is one of the most important skills you can develop. While it’s almost never taught in the classroom, the ability to discern aspects of someone else’s character rightfully, asses them and understand enough about them to know if what they will bring to your life will be negative or positive, is one of the most important skills in the world.

On today’s episode, I am discussing specific negative character traits, how to spot them, and why they should be avoided at all costs.

“Be careful not to date or partner with anyone who exhibits high levels of emotional instability” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Evolution has created a mind that is not well-adapted to the modern world. It has to be trained
  • Be careful not to date or partner with anyone who exhibits high levels of emotional instability
  • You never know who you’re dating until there’s stress
  • Avoid people with low levels of agreeableness
  • Narcissistic people use charm to get their way initially, but then you soon find out that they only care about themselves
  • To understand neuroticism, ask yourself if someone is: Fearful, weird, or dramatic
  • Learning how to read people is one of the most important skills to develop
  • Spending a lot of time around people you like will lead to the greatest amount of happiness in your life
  • If you have to choose between money and friends, always choose friends
Direct download: tai_lopez_-_Ep_4-6-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“Create micro-goals, that each get you slightly closer to your goal” - Tai Lopez

(click to tweet)

Do you know how to effectively make decisions? A lot of people find themselves paralyzed by the decision making process, when in reality there is a simple tool to help you always make the right decision: Consider the downside.

In every decision you make, look at what the downside of both options is. After looking at both, you usually will realize that one is far worse than the other, and your decision is instantly made.

In addition, the ability to focus is as valuable as ever, but in far less supply than ever. Being able to focus, to keep away from you phone for chunks at a time, and to focus like a laser on a problem will separate you from the crowd and bring success.

“Focus can solve a lot of your problems. You can solve almost anything if you focus” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Most people know what they should do. The difficult thing is simply doing it
  • People struggle with procrastination because they do not have the force of will to do what they need to do
  • In the “soft” life we live in the modern age, most people don’t experience very many life/death moments. But each moment in your life is life/death, as you choose what kind of life you will have
  • Create micro-goals, that each get you slightly closer to your goal
  • Focus can solve a lot of your problems. You can solve almost anything if you focus
  • Consider the downside in every decision, and use that as a tool to make decisions easy
Direct download: tai_lopez_-_Ep_4-4-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“Don’t waste your time not believing in yourself and your abilities” - Tai Lopez

(click to tweet)

Most people don’t realize how valuable their haters are to them. There is a progression that is very common among the successful. Initially, haters don’t even know who you are. They ignore you. Then, they laugh at and ridicule you. After that, as you become more and more successful, they hate you because it reflects poorly on their own life. And then, gradually and over time, they come to love you.

So understand that you could be in any one of those stages. But it is a process that you are working through. Each stage leads naturally to the next, and the process has been proven over and over again with almost all success stories.

So don’t hate your haters. Love them, appreciate their free PR, and understand which stage you are in.

“First they ignore you, then they laugh, then they hate you, then they love you” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Don’t waste your time not believing in yourself and your abilities
  • Being a hater is such a waste of time, energy, and life
  • Haters are free PR for you
  • First they ignore you, then they laugh, then they hate you, then they love you
  • You must look out for yourself, because no one else will
  • People look out for others according to how much DNA they share
  • Always blame yourself if something goes wrong
Direct download: tai_lopez_-_Ep_4-3-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“Everyone progresses at their own speed. Don’t be in too much of a hurry” - Tai Lopez

(click to tweet)

Today’s episode is a small Q&A I did recently in Norway, while shooting hoops. I’m talking about how to very quickly judge whether or not a business is a good idea, why freemium is one of the best business models available today, and how to find the right category for you to thrive in.

If you’ve ever wondered how you can know what your focus should be, what your business, or passion, or goal should be, this episode deals with how to define that quickly, and it’s through a process I’ve been talking a lot about lately: Experimentation.

But it is a two-step approach to experimentation: Experiment initially to try to find your niche, the thing that you enjoy and are good at, and then experiment constantly once you have defined that, within that space, to optimize your results.

“Freemium is one of the best business models: give things away for free, and then charge for just a few things” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Judge business ideas by whether they can make a small amount of progress, and money, very quickly
  • Businesses should win and be a good experiment very quickly early on, and then it might take years to build
  • Experiment constantly to find the initial thing you want to work in, and then experiment within that category
  • Freemium is one of the best business models: give things away for free, and then charge for just a few things
  • Everyone progresses at their own speed. Don’t be in too much of a hurry
Direct download: tai_lopez_-_Ep_3-31-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“Take care of your family, love the people who love you, and destroy your enemies” - Tai Lopez

(click to tweet)

Running experiments separates the pros from the amateurs in the marketing world. Those who run the most experiments simply win the most. In fact, in my experience, I have to run about 18 experiments for each winner that I pick out and use again.

You will find this to be the fact over and over again in life. The people who refuse to be open minded to other things, to different ideas and ways of doing things, remain stuck in their old ways and don’t innovate, don’t create, and ultimately don’t see the success that they are looking for.

But there are specific concepts and methods to keep in mind when it comes to running experiments, and that is what I am talking about in this episode: How to run experiments, learn from them, and adapt, why authenticity is so important to marketing, how true happiness comes from memories, and why services are such a good first business for entrepreneurs.

“Authenticity in marketing is powerful” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Look for ways to release dopamine in people’s brains through your social media
  • The exact time you post is not nearly as important as what you are posting
  • Take care of your family, love the people who love you, and destroy your enemies
  • Authenticity in marketing is powerful
  • Run experiments, and don’t be afraid to try new things
  • Instead of being so sure of yourself, go try different things out
  • A huge amount of happiness comes from good memories, so invest in creating them
  • Lots of people put too much effort into their experiments. Instead, make them crappy, so you REALLY know if you have a winner
  • The smartest marketers become experiment machines
  • A lot of people tell you you need to make a lot of mistakes, but that’s only because they did. You can skip the mistakes if you can learn from others
  • Service businesses are great as first businesses to learn with. Products are more scalable
  • Be aggressive in life
  • Get a good CPA, instead of an accountant
Direct download: tai_lopez_-_Ep_3-30-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT