The Tai Lopez Show

“Checking your credit for your own personal use does not hurt your credit. This is a myth that gets passed around because people don’t understand credit.” - Stephen Liao

(click to tweet)

Credit is a highly misunderstood space.

We believe myths like checking our credit score hurts the number. We mistakenly think that there’s a limit to how many credit cards we can take out. When we clear up the confusion, we can see the potential and opportunity this space provides.

That’s why on today’s episode of The Tai Lopez Show, we have brought on Stephen Liao to teach us how to sift through the world of credit cards. Stephen dropped out of Stanford to figure out the credit card game just a year ago, and today he has a credit-limit that exceeds $3 million spread across 220 different credit cards. If he’s not flying first-class, he’s on a private jet. And if he’s not staying at the Waldorf Astoria, he’s at the Ritz-Carlton. Tune in today to learn his secrets on building a good credit score and scoring free perks!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Only spend what you have. If you only spend what you have, you never go into debt.” - Stephen Liao

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Points to Keep In Mind

  • Use Credit Karma to check credit
  • Try to keep your credit card utilization under 9%
  • Only spend what you have
    • If you only spend what you have, you never go into debt
  • Hard inquiries hurt your credit score and soft inquiries don’t
  • If you need to file a dispute, do it at CFPB.gov
    • They have to respond to you within 14 days
    • They will remove hard inquiries 9 out of 10 times
  • Age of credit history factors in: oldest account and average age
    • You can’t help your age of credit history
    • Try to have an age of credit history over 9 years
  • Try to have at least 21 lines of credit being reported
  • Checking your credit for your own personal use does not hurt your credit
  • Correlation does not imply causation when opening new credit cards
  • Combine hard inquiries by applying for multiple credit cards from a bank on the same day
  • Humanize yourself when talking on the phone with the banks
    • This helps the teller see you as a person, not just a number
  • There is no direct way to remove hard inquiries
Direct download: TLS_3-5-18_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Knowledge isn’t power. It’s applied knowledge. Wealthy people know the theory and the applied.” - Tai Lopez

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Plateaus are part of the process.

If your business is stagnant, it’s not your fault. But not doing anything about it, that is something you can blame yourself for. Provoking growth inside your business or personal brand requires creativity. And at the core of creativity, is a deeper well of knowledge to draw from.

That’s why on today’s episode of The Tai Lopez Show, we are taking a moment to recap some of this week’s highlights. From understanding the college decision with Patrick Bet-David to learning how to break your customer’s false beliefs, the unprecedented level of knowledge-dropping today will have you thinking twice before your next business move. Tune to harness your personal and professional power and take it to the next level.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Our job as marketers is to break people’s false beliefs. How you do this is by telling personal stories of when you had that same false belief be broken.” - Russell Brunson

(click to tweet)

Points to Keep In Mind

  • Attack people’s false beliefs when marketing products
  • There are very few things you get worse at the more you do them
  • To be able to sell to the masses, you have to understand people’s false beliefs
  • The three false beliefs people have are about:
    • 1) their need for the product
    • 2) their internal ability to use the product
    • 3) how external factors will influence their use of the product
  • Tell stories of you shattering those same false beliefs
  • Seeing others’ struggles exposes the illusion of your own suffering
  • Recreation is overrated
  • Try to embed ‘edutainment’ inside your content
  • There is a component of education and another of entertainment
  • There is a lot of money inside content that is both funny and educational
  • Knowledge is useless unless you learn how to apply it
  • Treat your approach to becoming wealthy as engineering an airplane
  • Reprogram your mindset to be more efficient
  • Bill Gates says he will always choose the lazy person to do the job because that person knows how to do it the quicker way
  • Reprogram your mindset to be more efficient
  • Don’t go to a 4-year college; instead, take the classes that apply to your career
  • Studies show people learn 30% better online than in-person
  • The more you learn, the more you earn
  • Watch Milton Friedman and Phil Donahue interviews to learn fundamentals of capitalism
  • Get specific on your target audience
Direct download: TLS_3-4-18_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“What separates people on the path from zero to a million are the people who use better tools. Sharpen your axe.” - Tai Lopez

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It’s easy to feel productive.

If you find tasks and do them, you will finish your days with that feeling of accomplishment. But sometimes we have to ask ourselves: “Is this really what I want to be doing?” Stepping out like this is the application of knowledge, where you put your understanding of how the world works against what you’re doing in your day-to-day to help it.

On today’s episode of The Tai Lopez Show, we are discussing the value how to apply your knowledge. If we think about our brain as axes that chip away at life, we must recognize when ours is becoming dull from the daily grind. Today’s insights will help you reach the conclusion that gathering knowledge is equally (if not more!) important as applying that knowledge in your day-to-day.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Knowledge isn’t power. It’s applied knowledge. Wealthy people know the theory and the applied.” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Shy extroverts are very different than introverts but have similar first impressions
  • Read Personality By Daniel Nettle to learn how to read people using the Big 5
  • Knowledge is useless unless you learn how to apply it
  • Treat your approach to becoming wealthy as engineering an airplane
  • Reprogram your mindset to be more efficient
  • Bill Gates says he will always choose the lazy person to do the job because that person knows how to do it the quicker way
  • Reprogram your mindset to be more efficient
  • Spend hours sharpening your brain, and then you will go out and execute
  • Don’t be a slave to productivity, and think about how to spend your time instead of just working all the time
  • It’s harder to stay in shape for ten years than it is to make money for ten years
Direct download: TLS_3-3-18_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Our job as marketers is to break people’s false beliefs. How you do this is by telling personal stories of when you had that same false belief be broken.” - Russell Brunson

(click to tweet)

People aren’t buying your product because they believe a story.

The story is something they’re telling themselves. It’s a list of reasons why they don’t need, can’t use, or won’t value your product/service. How you break this story is by getting them to hear a story about someone with those same false beliefs be broken.

On today’s episode of The Tai Lopez Show, we are joined by Russell Brunson, owner of ClickFunnels.com, a website-builder that has sales funnels cooked into it. How Russell built this 9-digit SaaS company is by attacking people’s false beliefs. Today, we learn how to embed this consumer psychology into our marketing materials. Tune in to take these insights into your business or personal brand!

And you can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The reality is when you first start something you’re gonna suck. But if you keep doing it, the less and less you’re gonna suck and eventually you’ll be good.” - Russell Brunson

(click to tweet)

Points to Keep In Mind

  • Put $10 in Facebook ads behind videos of you endorsing your product - those who don’t make content lose
  • Attack people’s false beliefs when marketing products
  • There are very few things you get worse at the more you do them
  • To be able to sell to the masses, you have to understand people’s false beliefs
  • The three false beliefs people have are about:
    • 1) their need for the product
    • 2) their internal ability to use the product
    • 3) how external factors will influence their use of the product
  • Tell stories of you shattering those same false beliefs
Direct download: TLS_3-2-18_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“The name isn’t important. What is important is the story behind the name.”- Patrick Bet-David

(click to tweet)

You can rely on your own experience to learn.

And you can also learn from others. Those who only pursue the former strategy live a brutal life of challenges that could have been prevented had they opened their ears to the others’ stories. Which brings us to the second, learning from others.

On today’s episode of The Tai Lopez Show, we are learning from Patrick Bet-David, who has succeeded with both his personal and business brands. A child-refugee from Iran, Bet-David ultimately landed in America where he founded his insurance company, PHP Agency, which now employs over 6,000 people. And in more recent years, with the rise of the Internet and social media, Bet-David knew he had to launch his personal brand, Valuetainment, which has 400,000+ subscribers on YouTube.

And don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“I think shadowing is a very useful tool. Learn from others, see what they’re doing right, what they’re doing wrong, and where you can do better.” - Patrick Bet-David

(click to tweet)

Points to Keep In Mind

  • Shadowing people is the most important lesson in business
  • Hire people with fire and ambition
    • Personality is secondary
  • Brand yourselves and the company brand
  • There needs to be a story behind your company name
  • When making content, try to be both educational and entertaining
  • Don’t go to a 4-year college; instead, take the classes that apply to your career
  • Studies show people learn 30% better online than in-person
  • The more you learn, the more you earn
  • Watch Milton Friedman and Phil Donahue interviews to learn fundamentals of capitalism
  • Get specific on your target audience
Direct download: TLS_3-1-18_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“If you can make something that’s genuinely educational and funny simultaneously, there’s serious money in that.” - Tai Lopez

(click to tweet)

People get too fixated on genre.

They think their personal brand needs to convey a specific tone all the time. Funny, thought-provoking, artistic, whatever the obsession is doesn’t make sense; genre is a categorization structure created by the gatekeepers. But today, with the Internet having torched those gates and made the Wild West of content, there is no such thing as genre. You can create whatever you want.

That’s why on today’s episode of The Tai Lopez Show, we are discussing a new genre called edutainment. By combining elements of education and entertainment, you are able to blur the lines between the two. This has your audience seeing content they never thought existed. Tune in to learn the process and implement this tone into your marketing materials!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If you download enough books, you will become a money-making machine.” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Try to embed ‘edutainment’ inside your content
  • There is a component of education and another of entertainment
  • There is a lot of money inside content that is both funny and educational
  • Our education system is flawed because we are taught subjects we do not need
  • Recreation is overrated compared to making money
  • Viral videos need to start with entertaining and bleed into educational
  • Look at books as someone (the author) giving you all his/her wisdom for $10
  • YouTube clicks cost much more nowadays
  • Try to work smart, not hard
  • Try to sense what the next big trend is and get there before the masses
Direct download: TLS_2-28-18_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Correct a fool, and they will hate you. Correct a wise person, and they will love you.” - Tai Lopez

(click to tweet)

We can’t work harder if the system is broken.

Well, we actually can and many of us do, but that’s exactly the problem. Putting more energy into a leaky infrastructure is the wrong allocation of resources. We should constantly be evaluating and tinkering our workflow, as we learn more about ourselves and what our strengths and weaknesses are.

On today’s episode of The Tai Lopez Show, we are discussing what’s at the heart of productivity. Diligence, conscientiousness, organization, prudence; these are the core tenants of a reliable and dedicated worker. Tune in today to learn how to apply these fundamental principles to your daily practice and take your professional hustle to the next level!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“When people tell you the truth, it stings for a second. And then it goes away.” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Working hard has a different definition for everyone
  • It’s not your fault, it’s the system’s fault for not teaching what a day’s work is
  • Be aware of when writing a to-do list is a step backwards
  • Germans instill a sense of discipline in their people: if you have something to do, just start it and you’ll be halfway there
  • Use your common sense: how do you make the situation better than it was before?
  • K.I.S.S. - Keep It Simple Stupid
  • Conscientiousness is diligence, prudence, organization, and perfection
    • This is the number one predictor of success in business
  • One bad apple spoils the whole bunch
  • Prudence translates to decision-making
  • Agreeableness is flexibility, patience, gentleness, and forgiveness
    • This is not that correlated with success
  • Diligence translates to hard work; when something is challenging, you invite the challenge instead of shying away
  • There’s 3 types of people: those who make things happen, those who watch things happen, and those who wonder what happened
Direct download: TLS_2-27-18_-_FINAL_MIX_V2.mp3
Category:general -- posted at: 2:00am PDT

“When I have an idea, I want to know as much what the Dalai Lama thinks as what the Mark Zuckerberg thinks. Because that polarity allows me to not get lost in the echo chamber.” - Jay Shetty

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When you have nothing, you figure out what to do when you have something.

For those of us living in the first world, this is a challenging concept to wrap our heads around (because we have so much.) Inducing poverty or struggle would bring us this enlightenment, but the learning curve to get there would be difficult. The next best option is talking to those who have put their minds through this type of growth.

That’s why on today’s episode of The Tai Lopez Show, we are talking with the master of this technique, Jay Shetty. Jay, who was once a practicing monk in India, deprived himself of food and shelter to reach enlightenment. He is now an award-winning host & storyteller with the Huffington Post. He is part of the 2017 Class of Forbes 30 Under 30, and today we are fortunate to here his insights on meditation and mindfulness.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“There’s a great verse in the Bhagavad Gita that says: detachment doesn’t mean you own nothing; detachment means nothing owns you.” - Jay Shetty

(click to tweet)

Points to Keep In Mind

  • The world of business requires striving
  • Detachment doesn’t mean “you own nothing,” rather, it means that “nothing owns you”
  • Don’t get trapped in the perception of yourself
    • Charles Cooley, “I am not what I think I am, and I am not what you think I am. I am what I think you think I am.”
  • Seeing others’ struggles exposes the illusion of your own suffering
  • Gandhi, “I was sad that I didn’t have any shoes, but then I saw a man with no feet.”
  • Let your consciousness evolve from survival to service for others
  • Remember that awareness doesn’t always feel good, but is the first step to self-improvement
  • You elevate your consciousness when you evolve it from survival of yourself to service for others
Direct download: TLS_2-26-18_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Maybe we can enlighten ourselves (or each other) by studying the tactics the techniques of the outliers.” - Tai Lopez

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Everyone has a different version of success.

But that doesn’t mean we can’t learn something from how others achieved their version. By listening to the stories of successful people, we can refresh and reframe our understanding of our own success. In doing this, we develop a more accurate and honest northstar for our day-to-day.

On today’s episode of The Tai Lopez Show, we are taking a moment to recap some of this week’s highlights. From understanding the nuances of the credit card industry to hearing how the greats like Odell Beckham Jr. approaching winning vs. losing, this week’s snapshot will help us take our personal and professional lives to the next level. Tune in to apply these learnings to your daily practice!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You have to believe you can succeed. You have to believe in an individual capacity to do better than what you are doing.” - Ben Shapiro

(click to tweet)

Points to Keep In Mind

  • Agreeableness is flexibility, patience, gentleness, and forgiveness
  • Conscientiousness is diligence, prudence, organization, and perfection
  • High psychopathy scores are void of empathy and impermeable to learning how to improve
  • Use Dark Triad Personality Test to find out how people score on machiavellianism, narcissism, and psychopathy
  • Nothing besides military is solved by a federal government
  • Studies show that quality of education is more determined by factors like how the family treats education than any sort of government system
  • The problem is people looking to the federal government for solutions; localism is the solution
  • The single greatest predictor of poverty is being born into single motherhood
  • The focus of marriage has moved from the production and raising of kids to “are you in love?”
  • Remember to be patient, even with high ambition
  • Being a sore loser is a good thing; it means you want to win that badly
  • Diet is the most important exercise, a 5-to-1 influence factor
  • Disembodied ghosts is a way to describe how today’s mental framework feels
  • Dysfunctional people attract dysfunctional people
  • The Dalai Lama has low stress because he meditates 3-6 hours a day
  • Lectures are not how people learn, instead seek out mentorship and osmosis
  • Love is a verb, not a sentiment
  • Love is not giving your kids hugs and keeping them off crack/cocaine
    • Love is sending them into the world with the major life skills mastered
  • Try to keep your credit card utilization under 9%
  • Treat your credit limit as how much money you have
  • Utilization rate, payment history, and derogatory marks affect your credit score
  • Age of credit history factors in: oldest account and average age
    • You can’t help your age of credit history
    • Try to have an age of credit history over 9 years
  • Try to have at least 21 lines of credit being reported
  • Correlation does not imply causation when opening new credit cards
  • For those under 18, get authorized on your parents/relatives’ cards to build rapport with banks
  • Weightlifting triggers hormone signaling in a way cardio does not
Direct download: TLS_2-25-18_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Teach parents a different definition of ‘love’. Love is not hugging your kids all the time. Love is sending your kids into the world with the major fundamental life skills. Love is a verb, not a sentiment.” - Tai Lopez

(click to tweet)

We grow up sitting in classrooms listening to teachers lecture. 

And now, as adults, we look back on those lectures and think: what was the point of that? For most of us, the entire experience, from history to calculus and kindergarten through college, was one big waste of time. The lessons learned are not equipping us get the most out of life today.

On today’s episode of The Tai Lopez Show, we are discussing how to maximize our health, wealth, love, and happiness. With the education system hardwiring an ineffective mental framework, it is now up to us to reverse this and get the most out of life. Tune in to today’s rant to hear how to start the process of prioritizing the big umbrellas of life and move forward in the right direction!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The only thing you should be focused on is how life works.” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Some doctors believe that we will one day be able to live until 700 years old
    • Involves managing oxidative stress
  • Decode the way life works by understanding health, wealth, love, happiness.
  • Happiness requires managing stress and anxiety
  • Disembodied ghosts is a way to describe how today’s mental framework feels
  • Dysfunctional people attract dysfunctional people
  • The Dalai Lama has low stress because he meditates 3-6 hours a day
  • Lectures are not how people learn, instead seek out mentorship and osmosis
  • Love is a verb, not a sentiment
  • Love is not giving your kids hugs and keeping them off crack/cocaine
    • Love is sending them into the world with the major life skills mastered
Direct download: TLS_2-24-18_-_FINAL_MIX_V2.mp3
Category:general -- posted at: 2:00am PDT