The Tai Lopez Show

“Find a way to start your call in charge of the conversation” - Tai Lopez

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If you know how to pick up the phone and sell, you will never be poor. This week, we talked about a lot of different things, one of the most important of which is learning the ability to sell.

A lot of people don’t like the idea of selling. They cannot help but conjure up images of sleazy salespeople. But the reality is that an ability to be persuasive, which is at the core of good selling, is going to be absolutely essential to any endeavor you might undertake in life, whether it has to do with business or not!

In this best of the week episode, we also dive into why humans are illogical and what to do about it, how to use pattern interruption to take charge of a conversation, why people buy based on vibes and how to take advantage of that, why you must master the art of reading people, and why the solopreneur is not a good route to go long-term.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Humans are not logical, even if they think they are” - Tai Lopez

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Points to Keep In Mind

  • Using the right tools and technology is essential to success in anything, and especially sales
  • Top sales people talk less than 30% of the call
  • Face to face interactions come out of good phone calls
  • Find a way to start your call in charge of the conversation
  • Use pattern interruption to set the tone for who is in charge of the conversation
  • Bring people so much value for free that by the time people get to your landing page, they are ready to buy
  • Humans are not logical, even if they think they are
  • People buy from you based on vibes
  • You have to sell people based on yourself
  • If people buy into you on a personal level, they will buy your product from you
  • Not everyone can vibe with you, and you have to go in understanding and knowing that
  • As a salesman, you must have thick skin
  • You’re probably underestimating the value of polling
  • Sell to the willing
  • You must master the art of reading people
  • Almost no one can scale to 8 figured as a solopreneur
  • You have to learn the fine art of phasing people out of your life
  • A narcissist in your life will inevitably, perhaps accidentally, steal from you
  • Work is 20% of the formula for success
  • To make money, you have to have thick skin
  • Time is precious. You have about 50k hours of your prime, don’t waste it!

Chorus.ai

Direct download: tai_lopez_-_11-5-17v2_-_FINAL_MIX.mp3
Category:general -- posted at: 1:00am PST

“If you want to make money, you have to have thick skin” - Tai Lopez

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The world is full of people who get upset and choose to comment negatively about the strangest, most nonsensical things. But, if you are someone who is trying to do great things in the world, it’s important to remember that when someone hates on you, they are probably saying more about themselves than they are about you.

When people start to look at their life and realize that it hasn’t quite shaped up to be all that they wanted it to be, that’s when they start looking for others to hate on. That’s what you should probably just feel sorry for your haters, since their hate is usually a reflection of themselves more than anything.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Most people who criticize you are saying more about themselves than anyone else” - Tai Lopez

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Points to Keep In Mind

  • If you want to make money, you have to have thick skin
  • Most people who criticise you are saying more about themselves than anyone else
  • People choose the wrong things to protest. Focus on what matters
  • Major in major things, and minor in minor things
Direct download: tai_lopez_-_10-4-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“Make enough money that you can give, not only to yourself, but to others” - Tai Lopez

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Today, I’m talking about 5 business ideas that you can start immediately, this week, that will cost you less than $100 to get started. Lots of people complain about not having enough money to start a business and get ahead, when the reality is that it takes far less capital than you think to start a lot of businesses.

So I am giving away ideas.

I am also willing to give away ideas because I know that building a successful business is in the execution, not the idea. So take action, seize an idea and don’t waste time, and then get down to work executing on your idea!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Many people vastly overestimate the value of their idea. The real value is in the execution” - Tai Lopez

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Points to Keep In Mind

  • Consider reviewing items, and driving traffic through affiliate links to make money
  • Branding takes time, because you are building a perception in others of what you are good at
  • E-commerce can be very lucrative, and today, is extremely inexpensive to start
  • Many people vastly overestimate the value of their idea. The real value is in the execution
  • Creatives should get paid, but they need to look for creative ways to make money in the internet age
  • Cryptocurrency will change a lot about the world we know
  • If you are your own worst critic, nothing anyone says can get to you
  • When you are your own worst critic, you can teach yourself, and self-regulate
  • If you want to make a lot of money, you cannot be easily phased
  • Have better things to do with your life than talk crap to people
  • You have, at most, 50k hours of prime life. Don’t waste it!
  • Make enough money that you can give, not only to yourself, but to others
  • The world does not need more opinions, it needs real action, focused in the right direction
Direct download: tai_lopez_-_11-3-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“Early adopters will buy even when your marketing is bad. You need to appeal to more than these people” - Tai Lopez

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The average woman needs about 20 hours spent with a man before she is willing to sleep with him, and this teaches us something very important about sales: Just as women are risk-averse, and so do not want to sleep with anything, the average customer needs to get to know you before they will feel comfortable giving you their money.

This is why you content needs to be long enough, while still staying consistently interesting and engaging, to get enough “face-time” for your prospective customers to trust you. In addition, being able to actually see your face, via video, will also go a long way to building trust quicker.

When you combine all of these factors, you will be able to build a sales funnel that brings in new people and convinces them to trust you enough to buy from you.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Most people need to be making longer content than they are” Tai Lopez

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Points to Keep In Mind

  • Understand that it takes time, and repeatedly showing up in front of people, to get them to want to buy from you
  • Early adopters will buy even when your marketing is bad. You need to appeal to more than these people
  • Find ways to show up in front of people more often, and increase the number of hours you spend in front of them
  • Most people need to be making longer content than they are
  • Video is powerful- use it!
Direct download: tai_lopez_-_11-2-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“Always ASK your audience what they want- don’t just assume you know!” - Tai Lopez

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When you learn something new, and find out that you’ve been doing something wrong in business or life, you should be happy about it, because it means that you know exactly what you need to change to improve your results!

Today, I’m talking about several of the most common mistakes people make, both in business and life, to help you know exactly what you need to change to improve your results.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Poll your audience once per month at minimum” Tai Lopez

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Points to Keep In Mind

  • Always ASK your audience what they want- don’t just assume you know!
  • Poll your audience once per month at minimum
  • Get excited when you find out that you’re doing something wrong in your business, because that means you know how to improve right now!
  • If you never have people complain about your price, you’re probably doing it wrong
  • As you start to make money, people will try to take that money from you
  • Many people need to learn the fine art of phasing people out of your life who is bad for you
  • Master the 25 cognitive biases
  • Use the VRIN score to judge the likelihood of something to succeed:
    • Value
    • Rarity
    • Inimitable
    • Non-substitutable
  • Hard work is only 20% of what is needed to achieve success
  • Vlogging is powerful, and you should probably be using it
Direct download: Tai_Lopez_-_EP_11-1-17.mp3
Category:general -- posted at: 2:00am PST

“If people like your vibe, they will be likely to buy from you” - Tai Lopez

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To be successful in anything in life takes an ability to sell, or more generally to be persuasive. Whether your focus is business, or even if you’re simply deciding where to go out tonight and have to convince your friends of your idea of where to go, you’re going to be selling.

Today’s episode digs into the specific techniques in sales that will take you from not knowing what you’re doing and having a low level of persuasion, to having the ability to effectively persuade others, and so be able to lead your best life and see the success you are desiring in it.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Enthusiasm will go a long ways in sales” Tai Lopez

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Points to Keep In Mind

  • Good salespeople start with questions, bad salespeople start with features
  • You can’t sell the solution if you don’t know what the need/problem is
  • Keep the prospect talking as much as possible
  • People hate silence on the phone, if you leave silence, people will start to reveal more and more about themselves
  • Choose which “frame” you want to use to show why someone should buy from you
  • Salespeople have to have incredible amount of positiveness in their attitude
  • Enthusiasm will go a long ways in sales
  • Even genius people are not super logical. You have to appeal to emotions
  • If people like your vibe, they will be likely to buy from you
Direct download: tai_lopez_-_10-31-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

When you combine a great tone with a great pitch, that’s when the magic happens

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Getting good at sales has a very specific formula to it, and when you learn that formula, you can dominate the sales industry. Because, instead of flailing around and trying new things out all the time, never knowing if they’ll work or not, when you have a formula you know what works, and from there you can simply hone and refine that formula.

Today, I’m talking with Chris Smith of Curaytor about what goes into highly effective and persuasive sales. We talk about how too many people focus on features over benefits, when the benefits actually sell the product, why you should listen more and talk less, how to use tone, and much more!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

Talented people start with questions

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Points to Keep In Mind

  • If you’re not afraid of the phone, you’ll never be poor
  • Instead of focusing on the features, go “feature, benefit, then tie-down”
  • You must get your prospect to agree with you
  • Don’t jump to the pitch, there are a lot of steps that lead up to the pitch
  • When you combine a great tone with a great pitch, that’s when the magic happens
  • Your sales pitch must not seem too scripted
  • Time destroys all sales. Follow up quickly
  • It’s almost impossible to overpay a good person
  • You need the prospect to speak a lot when you have them on the phone
  • Talented people start with questions
  • You can’t sell a solution if you don’t know what the problem is, and what is needed
  • Enthusiasm is essential to selling
  • Nobody closes all deals, to thick skin is essential
  • Get called out by qualified people who can help you out

Curaytor.com

Direct download: Tai_Lopez_-_EP_10-30-17.mp3
Category:general -- posted at: 2:00am PST

“Do not be afraid of controversy. Controversy is a tool of marketing” - Tai Lopez

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This week, there was so much on the podcast, and today’s episode is a collection of the best moments from the last 7 days. We talk about why ideas don’t mean anything without execution, why you shouldn’t worry too much about keeping ideas a secret, but instead trust your ability to out-execute everyone else, and why you’re really not in competition with anyone else for success.

In addition, we dig into tips, tricks, and secrets to getting good sleep, why sleep is so important to anyone who wants to be successful, and why McDonald’s, one of the most well-known brands in the world, could actually be in trouble. All that and more on this Sunday edition of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The stupidity of other people will make you money” - Tai Lopez

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Points to Keep In Mind

  • Recognize that everyone else’s success is pointing toward the same end-goal
  • When you have an idea, the worst thing you can do is keep it secret
  • You have to believe that you can out-executive everyone else
  • Anyone who tries to balance two things will suck at both
  • The day you become humble is the day you become successful
  • You’re not here to get approval from others, your happiness comes from inside you
  • If you can catch the trends and execute, you will make a lot of money
  • Do not be afraid of controversy. Controversy is a tool of marketing
  • Create an interesting brand story
  • Always include bonuses in anything you sell
  • The stupidity of other people will make you money
  • Good quality sleep is essential to your success, so optimize around it
Direct download: tai_lopez_-_10-29-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“Become a master of seeking out a group of advisors” - Tai Lopez

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Most people think that they have more time in their life to create impact than they really do. But if you do the math, and subtract the time that you spend sleeping (which accounts for about ⅓ of your life), you probably have much less time than you think.

This is why it is so essential that you do not try to learn everything through trial and error. You simply don’t have enough time to take that approach in life and create significant impact!

Instead, you must be very purposeful about constantly learning, seeking out mentors, and making sure that your circle of friends is what you need.

Learn how to do all that on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Guard and carefully purge your social circle” - Tai Lopez

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Points to Keep In Mind

  • You have to be humble enough to realize that you have a short amount of time to make your impact
  • ⅓ of your life will be spent asleep, so the time you have to really make your difference is less than you think
  • Become a master of seeking out a group of advisors
  • Every great athlete has a badass coach
  • If you try to learn on your own, through trial and error, you will run out of time to have an impact in your life
  • Get in the mindset of constantly learning through any method available
  • Most people are either too stubborn, so adapted too slowly, or too sensitive, and so get hurt when people give us advice
  • Guard and carefully purge your social circle
  • Entrepreneurship attracts a lot of psychologically challenged people, so be very careful who you become business partners with
Direct download: tai_lopez_-_10-28-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“Sell to the willing. Figure out through polling what people really want” - Tai Lopez

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This is a recording from some of my time at the Bulletproof conference. I talked a lot about health, but we also dig into why marketing is really more about vibes and then science, how retargeting is really just scaling relationship marketing, which is the most effective type of marketing, how the human brain is risk-averse and why this makes us avoid new things, and why you must optimize your body for stress reduction.

If you want to be able to live the fullest life possible, you must optimize your health, and this episode is full of tips and tricks to do just that.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Marketing is about vibes, not pure logic” - Tai Lopez

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Points to Keep In Mind

  • Sell to the willing. Figure out through polling what people really want
  • Don’t just ask, give people a few options and have them choose
  • Mix entertainment into everything. Consider: 50% entertaining, 50% educational
  • Most people have to see you ten times before they’ll buy from you
  • Relationships marketing works, and retargeting is a way of scaling relationship marketing
  • Marketing is about vibes, not pure logic
  • The human brain is risk-averse, that’s why they try to avoid new things
  • If you want to change your life, try taking a nap every day
  • You can’t optimize your body with optimizing stress reduction
  • Supplements work, but not as quickly as you think
  • Optimize life for adventure in every day
  • Most people are either too stubborn or too sensitive. Either is a problem
  • As soon as you make your first $1 million, there’s someone waiting to steal it from you
  • Business is like war, and you should make war with a multitude of advisors
  • Put your phone in airplane mode when you sleep
Direct download: Tai_Lopez_-_EP_10-27-17.mp3
Category:general -- posted at: 2:00am PST