Tai Lopez "Book Of The Day" Show (general)

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“What you’re selling matters far more than all the best practices, tips, and hacks about how to sell” - Tai Lopez

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We’ve been over why there is not a correlation between working hard and having more money. The idea is disproven time and time again, even though it continues to be put forward is a reputable concept.

I would even put forward that, unless you’re in a flow state where time seems to slow down (and fly by at the same time) and it basically doesn’t even feel like work, even 8 hours a day is too much! If you’re consistently working 8 hours a day in a non-flow state, you need to look into how you can decrease your input (hours worked) while keeping your output (money in) the same or increasing it.

We’re going over all of that, as well as the skill of hiring the right people, why it’s a fool’s errand to try to predict outcomes, and why Dan Bilzerian might just be smarter than Coca Cola...

“Hiring is a talent and skill that take time to develop and practice” - Tai Lopez

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Points to Keep In Mind

  • Work much smarter than you work hard
  • You need turnover in your business. If you don’t have that, it means something is wrong, people aren’t being let go who should be
  • Hiring is a talent and skill that take time to develop and practice
  • If you have to train your employees too much, your input is too much. Try training less and see who makes it
  • The only time you should work more than 8 hours a day is when you’re in flow
  • In social media, simply post and compare results constantly
  • It’s a fool’s game to try to predict outcomes. You almost never can!
  • What you’re selling matters far more than all the best practices, tips, and hacks about how to sell
Direct download: tai_lopez_-_Ep_3-9-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“You MUST know what motivates you. This is the most important” - Tai Lopez

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Almost everybody would like to be making more money, if they’re completely honest with themselves. But there are so many mindset problems that people have around money, how it’s made, and how you can get more of it.

Most importantly, you MUST know what motivates you, and be very clear about it. If you’re motivated by fast cars, great, use that! If you’re motivating by doing good, great, us that! With the correct motivation, you could do a lot more than you are doing, so the reality is that motivation is often a major missing piece of the puzzle.

In addition, don’t make the common mistake of equating hard work with money. The hardest workers in the world are not the richest. There’s simply not a correlation. Learn how to use tools effectively, be smart, and be willing to put in the hard work. But look at the hard work as just one aspect. The input (hard work) should be minimized and the output maximized.

Learn how to upgrade your mindset around money to make more of it on this episode of the Tai Lopez Show!

“Retrain your mind to see hard things as how hard they ACTUALLY are, and not more” - Tai Lopez

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Points to Keep In Mind

  • You MUST know what motivates you. This is the most important
  • Think of yourself as an investor, and study investing
  • You can always find reasons why you don’t think you can make money, but there are also always examples of people in your circumstances that are making money
  • The people who make the most money are simple about their motivation
  • You will get paid according to the difficulty of the problems you solve
  • Train yourself to keep things absolute, to keep from turning something small into a big problem
  • Retrain your mind to see hard things as how hard they ACTUALLY are, and not more
  • Working hard does not correlate with wealth
  • The goal is not to maximize input, but rather to maximize output
  • Better tools beat harder work every time
  • If you are feeling burnt out, it’s a sign that you’re doing it wrong

 

Direct download: tai_lopez_-_Ep_3-7-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“As a marketer, think in terms of experimentation, learning, and then tweaking” - Tai Lopez

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A lot of people want to be an influencer, but not very many people know how to do it well. In fact, not very many people or brands know how to leverage and build social media effectively. If you look at top brands in industries, for instance people like Tony Robbins or brands like Coca Cola, their social media platforms have far too few followers and far too poor engagement for how wide and broad their reach is. Yet, having strong social media is so important that it could be argued that it won the presidency in the last election!

The problem is that most people are not actively creating experiments, measuring, analyzing, and then tweaking their strategy to be as effective as possible. They think they already know what to do, but most people don’t. This episode is about how to set up effective experiments to grow your social media and influence.

“Brands tend to be way behind in advertising, and they’re wasting a lot of money” - Tai Lopez

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Points to Keep In Mind

  • Building apps are a huge business opportunity, even if you can’t build them yourself
  • Brands tend to be way behind in advertising, and they’re wasting a lot of money
  • Use your brainpower to build good experiments and learn from them
  • As a marketer, think in terms of experimentation, learning, and then tweaking
  • In social media, keep it entertaining

 

Direct download: tai_lopez_-_Ep_3-6-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“Focus in on a niche to differentiate yourself and build influence” - Tai Lopez

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A lot of people want to know how to become an influencer. It’s a sexy thing to do these days, with the bragging rights and fame that come with large numbers of social media followers and influence. But how do you build yourself into an influencer?

This episode is about how to use social media to growing your following and turn yourself into an influencer. I’m talking about which platforms are ideal for what types of influence and demographics, how to approach different platforms, and how to win on any of them.

“A lot of people simply won’t take the steps and do the work” - Tai Lopez

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Points to Keep In Mind

  • The influencer field is getting crowded, and much more difficult to stand out in
  • Focus in on a niche to differentiate yourself
  • Pick something that is authentic to you to hone in on
  • Don’t be afraid to have a small following, because smaller niche followings can be very active and powerful
  • You’re socials don’t need to be all about your business
  • A lot of people simply won’t take the steps and do the work to see success
  • Be very responsive to what the customer is telling you
  • Research other people’s social media to see what’s working for them and learn from it
  • Over time, you can broaden your niche
  • Facebook ads are one of the most important skills to have
  • The opportunity of social media is only getting bigger
Direct download: tai_lopez_-_Ep_3-3-17_FINAL_MIX.mp3
Category:general -- posted at: 3:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“It’s not the smartest, but the most adaptable, who survive” - Tai Lopez

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Too many people are copying the wrong people. They don’t realize that you can almost never achieve 100% of the what the people you are emulating have done, so you need to overshoot by a lot, so that when you don’t achieve as much as they did, you still end up pretty well off.

This episode is about some of the best business models to emulate. Who you copy is extremely important, and I’m breaking down the different business models out there, the good and the bad, and whether you should be copying them or not.

 

“Go straight to the top: Learn from the very best” - Tai Lopez

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Points to Keep In Mind

  • It’s not the smartest, but the most adaptable, who survive
  • Spreading out and building multiple sources of income is the most powerful method of wealth creation
  • Go straight to the top: Learn from the very best
  • Seek out mentors who are so incredible that if you achieve just 1% of what they did, you will be happy with the result
  • Copy the best
Direct download: tai_lopez_-_Ep_2-27-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“If you don’t know how to use tools, it’s almost impossible to keep up with the competition” - Tai Lopez

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A lot of entrepreneurs have it backwards. They think that hustle is the goal, that hard work is something to brag about and even to strive for. The truth is that hustle and hard work constitute the input, while the goal of any business is to maximize output while simultaneously minimizing input.

This is the confusion that is so pervasive to the entrepreneurial community, and it is holding people back. The hardest working people in the world are, unfortunately, often also the poorest, so there is no correlation. While it is important during times and seasons to work very hard, this should never be the main goal.

“Humans got ahead mainly because of their ability to use tools, not because they worked harder” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • If you don’t know how to use tools, it’s almost impossible to keep up with the competition
  • Sadly, the hardest workers in the world often make the least money
  • Humans got ahead mainly because of their ability to use tools, not because they worked harder
  • Hard work is important sometimes, but it will not make up for ignoring and not learning how to use tools well
  • The goal is to not have to work hard
  • Hard work is a cost, not a benefit
  • The goal is to maximize output with as little input as possible

 

Direct download: tai_lopez_-_Ep_2-24-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“Most businesses suck, because businesses are created by people, and too many people are dumb” - Tai Lopez

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That’s quite a claim, right? But it’s true, most businesses suck. And it’s because businesses are created by people, and most people are dumb.

So look for your competitive advantage, and what you can bring to the world that’s truly unique. There was a time when having a college degree was a competitive advantage, but no more. However, if you know how to sell and bring value, you will always be in high demand.

“If you know how to sell, you will always be in demand” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Most businesses suck, because businesses are created by people, and too many people are dumb
  • You can always make money by showing people what is new and effective
  • College used to be a competitive advantage, because less people went. No longer the case
  • If you know how to sell, you will always be in demand
Direct download: tai_lopez_-_Ep_2-23-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“When you try to jump ahead too fast in life, you often fall on your face” - Tai Lopez

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People talk a big game. I’ve heard people talk about their “billion dollar idea,” but when asked if they’ve ever made $100 million, $1 million, $100,000, or even $10,00, the answer is no.

Success comes in steps, gradually and over time. And believe it or not, this is actually a really good thing. While there are examples of people who have become extremely successful nearly instantly, the large majority of them fell flat on their face immediately thereafter. When steps are skipped, smaller mistakes are skipped, which means you miss the opportunity to learn from small mistakes, and instead make big mistakes.

This is the value of taking the long-view in life. Try to become successful too fast, and you’re likely to fall flat on your face. Instead, strive to live each day better, to be more successful, to do better, slowly but gradually, and you’ll be surprised how far you get! Enjoy the journey!

“Think about success as 1st base, 2nd base, 3rd base, home run in that order” - Tai Lopez

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Points to Keep In Mind

  • When you try to jump ahead too fast in life, you often fall on your face
  • When you get too much money too fast, you often haven’t made enough mistakes along the way, and you’ll probably make a big mistake and lose a lot
  • Think about success as 1st base, 2nd base, 3rd base, home run
  • You don’t need a home run, you just need continual improvement
  • You have to earn the right to do big things
  • “Make haste slowly” - Joel Salatin
  • Don’t go backwards, but don’t go forwards too fast
  • Consider the power of compounding interest: Over time, small amounts really add up. Be patient and apply that same logic to the rest of your life
Direct download: tai_lopez_-_Ep_2-21-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“The real basis of America is free-thought, not free press. So be a free thinker!” - Tai Lopez

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If you know your history, you know that society, and the status quo, is almost never right. Whether it was the belief that the world was flat, slavery, or any other number of examples, if you have a tendency to simply accept the status quo and what society dictates, you’re setting yourself up to be horribly wrong.

Today’s rant is about this idea. The concept that you should fight the power. Or at least, fight to think outside the status quo of the power. Because, as it turns out, the power is almost always wrong! Be a free thinker! America was built upon the basis of free thought, not free press, so exercise the muscles of thought that will allow you to see beyond the society’s status quo and into reality.

“Anyone who doesn’t question the status quo is in severe danger of being very wrong. It’s proven throughout history” - Tai Lopez

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Points to Keep In Mind

  • Almost everybody cares about money more than they would want you to know
  • Become a free thinker, and think for yourself
  • The real basis of America is free-thought, not free press. So be a free thinker!
  • Conventional thinking will get you conventional results
  • Anyone who doesn’t question the status quo is in severe danger of being very wrong. It’s proven throughout history
  • Fight the system, and stand up for what you believe in and what you believe is right
  • Society is almost never right
Direct download: tai_lopez_-_Ep_2-20-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“When you’re in the valleys of life, never isolate yourself. Surround yourself with friends” - Tai Lopez

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Almost every major figure throughout history has encountered some sort of tremendous failure. A moment in their life when they made an absolutely huge mistake, were forced to deal with the consequences, and then, to make the decision that would shape the rest of their lives: Would they let the failure defeat them for good, or would they pick themselves up, and start again?

Their answer to that question often defined whether they would become somebody who would be remembered or forgotten by history, and it will define the impact and success that you are able to achieve in your life.

Everybody fails. The way you respond to failure, however, sets you apart from the crowd. Learn how to respond, how to pick yourself up, and how to have the strength and willpower to try again, to climb out of the valleys of life, and to become something great, on this episode of the Tai Lopez Show.

“Almost every major historical figure has had a moment of tremendous failure, where they faced the decision of whether to persevere and keep going or give up” - Tai Lopez

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Points to Keep In Mind

  • Almost every major historical figure has had a moment of tremendous failure, where they faced the decision of whether to persevere and keep going or give up
  • History is full of people who have lost a ton of money and recovered
  • Maintain a level of activity, excitement, and optimism that you know you can keep up for the long run
  • Happiness has more to do with relativity to where you were before, not absolute values
  • When you’re in the valleys of life, never isolate yourself. Surround yourself with friends
  • The human brain is wired in social terms, so the minute you isolate yourself, you’re in danger
  • You should be able to come up with about 150 friends, family and acquaintances, who would attend your funeral
Direct download: tai_lopez_-_Ep_2-17-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT