The Tai Lopez Show (general)

“Most people build self esteem around being right, good, or something else. Instead, build your self esteem around being the fastest, best learner” - Tom Bilyeu

(click to tweet)

Today we’re talking with the founder of Quest Bars about how he was able to build a health bar empire. Quest Bars sell 1.5 million bars per day, and today he is giving us a behind the scenes view of what it takes to do something on that scale, and just importantly, what it feels like to achieve the much success.

Tom places a tremendous amount of emphasis on where your self esteem comes from. If your self esteems comes from being right, you will feel too threatened to admit when you’re wrong, and learn from it. But if your self esteem instead comes from the idea that you are an incredible learner, the best learner in any room, you will be willing to admit when you’re wrong.

Just like he says, your behavior is driven by your identity. So the process of defining to yourself what your own identity is, will change your behavior, and in fact is one of the most powerful ways to change your behavior to be what you want it to be.

Learn how to achieve incredible success in whatever you plan to do in life, on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“When your marketing, there has to be a subconscious thing that vibes with what your customer thinks about themselves” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • What you build your self esteem around matters
  • Most people build self esteem around being right, good, or something else. Instead, build your self esteem around being the fastest, best learner
  • Being a constant learner is the only way that you are going to achieve great things
  • Make your goal the adventure, rather than being right
  • Influencers are a powerful way to launch
  • Business partners are like a marriage: You need to really, really know the person before you agree to anything
  • When you do a really good influencer campaign, people will start going into stores, expecting them to be sold there, and asking about it, which will pressure the stores to stock your product
  • Say no to stores who want to carry your product, keep building online, evangelize your customers until they love you, and then in a year or so you can negotiate a deal that’s much better for you
  • What you chase moves away from you, and what you deny moves closer. So attract what you want, but don’t too much of a chaser
  • You have to play the long game
  • When your marketing, there has to be a subconscious thing that vibes with what your customer thinks about themselves
  • You should believe that you can learn to do literally anything
  • Behavior is driven by identity
  • Make your identity what you want it to be, and your behavior must follow
  • Use mentors instead of constantly trying to reinvent the wheel
Direct download: Tai_Lopez_-_EP_11-15-17.mp3
Category:general -- posted at: 2:00am PST

“Knowing more languages will always help you make more money” - Tai Lopez

(click to tweet)

Today, a lot of people discount the value of learning other languages, thinking that you can always use an interpreter, or soon even a machine to interpret for you, in the event that you need to communicate with someone who does not speak your language.

In reality, if you speak another language, you will be able to make more money. It’s as simple as that. People buy from you based on whether they like you or not, and if you can communicate with them in a more real, personal way, without the barriers imposed by an interpreter or machine, you will have the opportunity to make far more money.

In addition, the exercise to your brain, and expanding your thought processes through learning other languages, is incredibly valuable.

Learn how to go about learning new languages quickly, with David Mills, on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“To learn languages, make it conversational and natural, don’t start with rules” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Knowing more languages will always help you make more money
  • Negotiations and business goes good or bad, often, based on how much someone likes you
  • To learn languages, make it conversational and natural, don’t start with rules
  • In order to get good at something, you need to make it very important to your subconscious
  • Full immersion in language learning works so well because it makes learning the language incredibly important to you
  • Your brain can learn incredible amounts, but it has to get the idea that it is important in order to learn
Direct download: tai_lopez_-_11-14-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“You don’t necessarily want to start with your best idea, because it will be your worst execution. Just start something!” - Tai Lopez

(click to tweet)

David Mills has made $40 million off of his internet business, and currently makes $11,000 in pure profit per day online, so today I am talking with him about how exactly he was able to accomplish all of that, so that you can learn from it and achieve those same kinds of results in your own business.

A lot of today’s episode is about SEO, which stands for Search Engine Optimization, and is absolutely essential if you want to generate organic traffic from Google. If you master SEO, you will always have free traffic to your business, which means you will not need to spend as much on paid traffic, which is how you can increase your profit margin.

Learn on this and more, on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Only about 1% of entrepreneurs understand how important organic traffic is” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Even if your website is terrible, find a way to go through the full process of getting it up, so you know how to do it
  • Your first attempt will always be the worst
  • You don’t necessarily want to start with your best idea, because it will be your worst execution. Just start something!
  • Only about 1% of entrepreneurs understand how important organic traffic is
  • One of the best places to hide a dead body is on page 2 of Google. You have to be on page 1
  • Whatever you are selling, try to buy a domain name that matches a few of the words people will be typing in
  • You need to get links to your website from other websites around the content of your website
  • Reach out to the top 20 websites, and offer to swap interviews with them
  • Practice reading with something that is making you read faster and faster
  • When you’re practicing something, you have to let go of being a master of it
  • It’s been proven over and over again that you will make more money if you know more than one language
  • Learning language needs to be conversational, and full immersion is the best
  • Your brain can learn an incredible amount, but you have to show your brain subconsciously that it is important
  • To make money online, sell a simple product that you use everyday, and you know how to improve
  • You don’t have to be intimidated by SEO

TaiLopez.com/OMG

Direct download: tai_lopez_-_11-13-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“Never tell people how much you make, especially if it is a lot. It just puts a target on you” - Tai Lopez

(click to tweet)

The wise general does not reveal his secrets. That is what Sun Tzu tells us in The Art of War. Too many entrepreneurs and business people want to brag about how much they make, their accomplishments, and what they’re doing. But in reality, if you do that, you are just putting a big target on their head.

Instead, making people think you’re doing less than you are. That you’re making less money than you are. At least until it is the right time. In this way, you do not draw too much attention, until you can handle that attention.

There are a lot of parallels between business and war, this is just one of them. Learn about it, and so much more, on this special best of the week edition of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Break your larger goals into smaller, specific goals” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Never tell people how much you make, especially if it is a lot. It just puts a target on you
  • Entrepreneurs should read The Art of War
  • Don’t negotiate with fools, cut them out
  • Start a business around something you are curious about
  • With enough time and specific goals, you can do almost anything
  • For many, when you see something that is beyond you reach right now, the drive to get that thing will drive you to the next level
  • What goes you out of procrastination is ambition, and ambition comes from having a specific goal
  • Give yourself the advice you would give your younger sibling
  • Break your larger goals into smaller, specific goals
  • Everyone needs allies
  • ICO’s provide a way to give users and everyone in the world an opportunity to own a portion of the company
  • Marketing requires a fundamental understanding of human behavior
  • Humans make decisions based on emotion much more than they think they do
  • If you want to raise capital, you need to be likeable
  • In business, treat everyone like they’re your family
  • You need to get started, and see small success at first, to get motivated to do the rest of the work to be successful
  • The most important sale is to yourself: You must believe in the product in order to sell
  • Obscurity is the real reason you will fail
  • Use money to get attention
  • In real estate, if you invest in multi-family units, you spread out the risk
  • The middle class lulls you into complacency
  • It’s ok to be grateful, but never be satisfied
  • You can do anything, as long as it’s not forever. Don’t be too picky, especially if you’re broke
  • As long as you maintain cash flow, you don’t lose when markets go down
Direct download: tai_lopez_-_11-12-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“Find a way to make a very small amount of money, to show yourself that you can do it. Then, you expand from there”

(click to tweet)

It can be difficult to start building wealth when you’re at zero or lower. But you can definitely start from anywhere, and, in reality, that is every self-made entrepreneur’s starting point.

Grant Cardone stopped by the house to talk about the process of building wealth through sales and real estate. Learning sales is important to any starting point in building wealth, and selling something immediately, no matter how small, will give you the confidence required to start gaining momentum and cashflow in your business.

If you want to learn how to build wealth starting from nothing, listen to this conversation with Grant Cardone on the Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If you’re going to get rich, it will be from helping other people get rich”

(click to tweet)

Points to Keep In Mind

  • Find a way to make a very small amount of money, to show yourself that you can do it. Then, you expand from there
  • If you’re going to get rich, it will be from helping other people get rich
  • Don’t be too picky about what you do when you’re broke
  • Don’t ever get so fancy that you’re not willing to do the dirty work
  • When you have cash flow, it doesn’t matter if your investment goes down in value
  • With enough time, value will return in the real estate market. If you have cash flow, you can wait through the touch times until it goes back up
  • America is headed more and more toward renting instead of owning, so it’s a good time to become a landlord
  • Selling is survival
  • Trust your intuition when you’re an expert in the space
  • You have to look at a lot of deals to find the right one
Direct download: tai_lopez_-_11-11-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“Haters give me energy, and spur my on to greater things” - Grant Cardone

(click to tweet)

Grant Cardone is on the podcast today to bring some of his characteristic fire and educate you on how to make money. If you’re at all interested in sales or real estate, you probably know Grant’s name, and today we’re talking about why sales is essential to success in every area of life, as well as how to generate real wealth and cash flow through a careful, thoughtful real estate strategy.

Whether you’re interested in sales, real estate, business in general, or just in living your best life, this conversation with Grant Cardone will leave you with new ideas, and tactics to get the most out of your time on earth.

Learn how to get obsessed and live life at the peak of your ability with Grant Cardone, today on the Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The middle class is a trap that lures you into empathy” - Grant Cardone

(click to tweet)

Points to Keep In Mind

  • You should have massive vision, and then break that massive vision down into mini-goals
  • Money doesn’t make you happy, but lack of money can make you very unhappy
  • The world is dangerous, you have to look out for yourself first
  • Everybody needs a plan for when things go wrong
  • Obscurity is why you will fail
  • “Haters give me energy, and spur my on to greater things” - Grant Cardone
  • Use money to get attention
  • When you look for real estate, you look for big, healthy, long-lasting trees
  • Houses were built, not for you to have a dream, but for banks to make money
  • Always ask if you’re on the winning or the losing end of every transaction
  • The middle class is a trap that lures you into empathy
  • Always be grateful, but never be satisfied
  • Live frugally enough that you can get on the right side of cashflow
  • Everything goes in a cycle. The market will go up and the market will go down
  • Safety is created by diversity, but wealth is created by focus
  • Most people don’t bet big enough. Don’t play a little game, go all in
  • Don’t get too fancy in sales. Have a full pipeline
  • Treat objections not as objections but as complaints
  • Everything you do in life will have some component of sales
  • You should only be afraid of one thing: Leading a crappy life
  • You can build multiple flows of income, but do not neglect the first one
  • People need to stop hating on things they don’t understand
  • As long as you have cash flow, your real estate investments are pretty safe
  • You need to constantly be keeping the right people in your friend group, and getting rid of the bad influences
Direct download: tai_lopez_-_11-10-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“Raising capital is very difficult, but often very necessary”

(click to tweet)

Crystal has raised $6 million for her startup, so on this episode she is teaching the exact path to raising capital. Whether you’re looking to raise money from investors, considering an ICO, or any other path to raising money, Crystal is walking through exactly what you need to know.

But one of the most important things when raising money is to avoid the temptation to fall into complacency, seeing how long your runway to profitability is, and how much money you can spend before you run out. Even after you have raised money, you have to be frugal in your choices to really turn your business into something that generates consistent profit.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Not having a ton of money at first forces you to be practical”

(click to tweet)

Points to Keep In Mind

  • Raising capital is very difficult, but often very necessary
  • While raising capital is essential, it is also dangerous, because it can make you apathetic
  • Have a specific plan for a specific dollar amount, and how you will use the capital. Go in with all the math figured out
  • Do a seed round, then figure out how to get traction, and then raise more once you have the traction part figured out
  • Not having a ton of money at first forces you to be practical
  • Never throw money at a problem
  • Capital is very important, whether it is money, social capital, or another kind

TaiLopez.com/Sense Use the promo code “Tai” for a discount!

Direct download: tai_lopez_-_11-9-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“Often times, leveraging other people’s money is a better and faster route to profitability than bootstrapping” - Tai Lopez

(click to tweet)

Bitcoin is all over the news these days, but do you understand it? If you want a primer on what bitcoin and cryptocurrency is all about, this episode is for you.

Crystal raised $6 million for her crypto startup, so she is the expert. If you want to understand the future of currency, especially in the digital space, this episode will teach you exactly what you need to know.

Catch the trend, and understand where the future is headed, on this episode of the Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“When you raise money, you need to be careful not to get apathetic about still hitting revenue goals” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Collaborative intelligence is coming
  • Often times, leveraging other people’s money is a better and faster route to profitability than bootstrapping
  • Raise money when you need it, and have a plan for what exactly you are going to spend it on
  • When you raise money, you need to be careful not to get apathetic about still hitting revenue goals
  • Low funds force you to be disciplined, so be careful not to get undisciplined if you raise money
  • At the end of the day, in business, you need to know how to connect with people
  • Most people think they are logical, but very few are
  • Digital currency is looking more and more like it will be the way of the future

TaiLopez.com/Sense Use the promo code “Tai” for a discount!

Direct download: tai_lopez_-_11-8-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“You should be testing at least 17 things per day if you can” - Tai Lopez

(click to tweet)

Are you experimenting every single day?

A lot of people either don’t like to experiment, or don’t think to. But, in reality, experimentation is the only way that you can take the guesswork out of your decisions.

If you have been working on a decision, and trying to figure out which is the best way to go with something, you need to find a way to break the components of the decision down into experimental aspects, and then measure the results.

You should try to do at least 17 different small experiments every single day.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Experiment and test every aspect of your life, and measure the results” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • You should be testing at least 17 things per day if you can
  • Experiment and test every aspect of your life, and measure the results
  • When you experiment, you will be surprised at the small things that will actually make a difference in your life
  • People lie, but numbers don’t
  • If you think or say you’re smart, prove it
  • Any attack on your current states is not an attack on your person. Use it as an attempt to mold who you will be in the future
Direct download: tai_lopez_-_11-7-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“Ambition comes from a goal, and often a finite, dollar-sign, goal” - Tai Lopez

(click to tweet)

Goal-setting is one of the most important skills for you to develop. Without real, tangible and specific goals, you will have a very hard time motivating yourself to beat procrastination. But if you instill the right goals in your life, they will motivate you to get off the couch, conquer your procrastination tendencies, and do great things!

But it is very important that you understand how to set the right goals. If your goals are completely selfish, they will not feel like they have enough of a higher, more noble goal behind them to get you to really get to work. But if your goals are purely for others and lack any element of selfishness, you will lack the motivation

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Pick tangible items that are a little bit selfish to give motivation to your goals” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • The more money that people think you have, the more you’ll get sued, gold diggers, etc
  • The wise general doesn’t reveal all his strengths
  • Business is like war: You have to think several weeks ahead
  • Don’t go to war with idiots, because they don’t have anything to lose
  • Fade away from people rather than making a big deal out of cutting them out of your life
  • Always start business that take little startup capital
  • Test your products for cheap before putting money into it
  • People will find money for the things that they really want
  • Often the drive to get something that seems too expensive will drive you to make more money
  • Ambition comes from a goal, and often a finite, dollar-sign, goal
  • Give yourself realistic time-lines for your goals
  • Pick tangible items that are a little bit selfish to give motivation to your goals
Direct download: tai_lopez_-_11-6-17_-_FINAL_MIX.mp3
Category:general -- posted at: 1:21pm PST