The Tai Lopez Show (general)

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“You don’t want to be surrounded by ‘yes-men.’ You want to be surrounded by people who are going to say, “Hey Boss, I have a better way.” - Jocko Willink

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Sleep is a requirement for success

But how much sleep is too much? And how many hours of sleep is too few? When we go to bed every night, we must calibrate the necessary amount of sleep to sustain an optimal day. This life hack, when executed, can take your daily hustle to the next level.

That’s why on today’s episode of The Tai Lopez Show, we are joined by Navy SEAL Jocko Willink to discuss his sleep patterns. Jocko is the author of 3 New York Times Bestsellers, most notably Extreme Ownership: How U.S. Navy SEALs Lead and Win. Willink’s insights spread across multiple domains: from discipline to foreign policy, all the way to how to run a business. Tune in to hear his insights, so you can optimize your sleep habits to perfection.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“I wake up at 4:30. That’s a really good root of personal discipline. When you make the decision to not snuggle back with your pillow, you will feel better.” - Jocko Willink

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Want to learn a new skill? Get 2 months of Skillshare for just   $0.99! Sign up at skillshare.com/tai!

 

Points to Keep In Mind

  • It something doesn’t make sense, put a stop to it
  • If you struggle with discipline, seek out martial arts to train yourself
  • Under Saddam Hussein, Afghanistan civilians were being tortured
  • In the initial phases of the Iraq War, American troops fought alongside Iraqi soldiers
  • The problem on the battlefield is that there is not enough decentralized command
  • Most of the door-to-door fighting has been done by Iraqi soldiers
    • ISIS has gone from 70,000 to just over 1,000
  • Personal discipline will set you free by making you feel good in the long-run.
    • Thus, you won’t make choices that try to make you feel good in the short-term
  • Napoleon said if you execute a plan that you know is wrong, you’re culpable
  • Life is part art (the human gut instinct) and part science (the metrics)
  • Once you’re no longer afraid to die, then you will just care about the people around you
  • Contrary to popular belief, the military doesn’t stifle creativity
  • Subjects in school should be taught together, as the interwoven story they are
  • There’s people who aren’t more anti-war than those who serve
  • Quick wars are good wars and heavily influenced by level of preparation

Get unlimited access to 20,000+ free and premium classes at skillshare.com/tai

Direct download: TLS_8-13-18_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

Casper is the award-winning mattress w/ 20,000 5-star reviews. Get $50 off yours at casper.com/lopez.

“The #1 reason small businesses fail is because of overfunding.” - Daymond John

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In a competitive marketplace, our customers demand a lot.

At any point in a sales journey, a potential customer can opt out and seek a competitor for a similar product or service. This challenge makes the marketing and advertising messaging of utmost importance. And it doesn’t stop there. Once a customer is acquired, the challenge to keep them a customer remains.

On today’s episode of The Tai Lopez Show, we are joined by Daymond John to discuss how to treat our customers. He is most well-known for his appearance on the hit show Shark Tank. As a teenager, he started the hip hop-inspired clothing line FUBU, while working his job at Red Lobster for $30,000/year. In this interview, we hear his insights on entrepreneurship, productivity, and what money actually means. He is the author of Rise and Grind. Tune in to hear his insights and take your daily hustle to the next level!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Obsession with your business is the same as obsession with your kid. You don’t look it as a daily job; you look at it as the process. You know you’re not going away, just like you know you aren’t giving your child up for adoption.” - Daymond John

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Casper is the award-winning mattress w/ 20,000 5-star reviews. Get $50 off yours at casper.com/lopez.

Points to Keep In Mind

  • 2 ways to operate business: either reduce costs and/or increase sales
  • 3 ways to deal with customers: buy new one, upsell current one, or make one buy more frequently
  • Read The Power of Broke to learn how money is a superficial high
  • Over 60% of Forbes 1000 are self-made men and women
  • The #1 reason small businesses fail is because of overfunding
  • The people who tell you to quit your day job are selling insecurity
  • Money is a great slave and horrible master
  • If you have to take a vacation from your job, you shouldn’t go back
  • Be careful of the email inbox trap where you are focusing on fixing other people’s problems and not your own
  • Read The Everything Store to learn the story behind Amazon
  • The top 10 richest men have more money than the bottom 3.5 billion combined
  • Productive people are selfish, give praise to themselves, and meditate on their goals
  • An entrepreneur questions the system and everything around them
  • Sometimes being born into wealth is a disadvantage

Casper is the award-winning mattress w/ 20,000 5-star reviews. Get $50 off yours at casper.com/lopez.

Direct download: TLS_8-6-18_-_FINAL_MIX.mp3
Category:general -- posted at: 5:12pm PDT

No doctor visits and a full-head of hair. Go to forhims.com/tai to start your trial for $5.

The more you LEARN, the more you EARN. Go to skillshare.com/tai to get 2 months for $0.99!

Learn about a smarter way to hire for FREE at ziprecruiter.com/tai!

“People love people that subconsciously remind them of themselves. Narcissists love narcissists.” - Tai Lopez

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Narcissists are everywhere.

Today, more than ever before, the ego is inflated. With the rise of social media, our smartphones have become devices that pump our self-esteem through Instagram likes. If we rely to heavily on this for our self-worth, we run the risk of falling into the trap of narcissism.

On today’s episode of The Tai Lopez Show, we are discussing narcissism and other personality traits. When we take personality tests, we can then decide where to push our efforts for self-improvement. Listen to this episode to learn how to detect the narcissists around you, and then best navigate their complex personality.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If you go to entrepreneur conferences and walk into a room with 500 entrepreneurs, you are now in a room of 500 insane people.” - Tai Lopez

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Receding hairline? Go to forhims.com/tai to turn it around with your $5 trial!

Want to learn a new skill? Get 2 months of Skillshare for just   $0.99! Sign up at skillshare.com/tai!

You can’t do everything alone! Go to ziprecruiter.com/tai for a smarter way to hire!

Points to Keep In Mind

  • The 6 attributes of narcissism: authority, self-sufficiency, superiority, exhibitionism, exploitativeness, vanity, entitlement
  • Read The H Factor of Personality to learn how to categorize people
  • Most narcissists don’t see themselves as narcissists
  • Extroverts like new things; introverts like routines
  • Machiavellianism is sneaky, two-faced, manipulative; linked to being bullied as a child
    • Characterized as people who pursue in an interpersonally exploitative strategy
  • Higher narcissism means higher extroversion and creativity
  • Childhood bullying is tied to higher levels of machiavellianism
  • Narcissism leads to higher levels of stress
  • Scientists say it takes the average person 67 days to break a habit
  • Conscientiousness is diligence, prudence, organization, and perfection
  • Scientists laugh at the Myers-Briggs test
  • We celebrate people with mental problems in the modern world
  • Men are more psychopathic than women

Baldness is optional! Go to forhims.com/tai to remove it from your options.

Get unlimited access to 20,000+ free and premium classes at skillshare.com/tai

Problems hiring? Go to ziprecruiter.com/tai for a smarter way to hire for FREE!

Direct download: TLS_7-30-18_-_FINAL_MIX.mp3
Category:general -- posted at: 11:14am PDT

Liked what you heard? Subscribe and listen to Raising The Bar here 

A show for entrepreneurs, for anyone who wants to know about business, or how to have a life while having a business. Founders Alli Webb and Michael Landau speak to budding and successful business owners whose ideas they love. Alli started their business Drybar by driving herself around to homes in Los Angeles to give blow-outs to clients, but then their business took off. Now, Drybar has over a hundred stores across the country. Alli and Michael share what it takes to risk everything on a great idea, they share the things they’re obsessed with -- and they fight like brother and sister. Oh, did we forget to mention that Alli and Michael are also siblings?

Subscribe and listen to Raising The Bar here

Direct download: RTB_MiniEp_v.2_48000_1.mp3
Category:general -- posted at: 12:05am PDT

“The greatest regret is growing older and realizing you got good at the wrong thing.” - Tai Lopez

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The problem isn’t the amount of time in a day.

It is how we use it. As our businesses and brands grow, managing our time becomes more and more difficult. With the mountain of to-do lists piling up, we are left with no choice but to focus in on what’s most important and execute from there.

On today’s episode of The Tai Lopez Show, we are joined by James Swanwick to discuss how to best focus our time as we find success. James is a former anchor on the Australia and New Zealand version of ESPN’s Sportscenter, and now the Founder of Swannies, a glasses company that helps prevent sore eyes, headaches, fatigue & blurred vision.

Tune in to this discussion to learn James’ tricks for building the business of your dreams.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

You can order James Swanwick’s Swannies here

“What makes you happy doesn’t always make you rich. And what makes you rich doesn’t always make you happy.” - Tai Lopez

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Points to Keep In Mind

  • Read Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi
  • What makes you happy doesn’t always make you rich. And what makes you rich doesn’t always make you happy
  • Spend more time thinking, and less time working
  • Reframe your thinking about age to consider time left more than time passed
  • Be patiently impatient, rather than the impatiently patient
  • You start to become rich when you do what you want to do on your own timeline
  • The 4 M’s of Motivation: Material, Mating, Mastery, Momentum
  • Anxiety is not functional because you are worrying about what’s obvious
  • Read The Folly of Fools: The Logic of Deceit and Self-Deception in Human Life by Robert Trivers
  • We self-deceive because it makes us more effectively read other people
  • Nothing will degrade your body faster than not sleeping

 

Direct download: TLS_-_7-24-18_-_FINAL_MIX.mp3
Category:general -- posted at: 1:50pm PDT

“A high utilization rate hurts your credit score as much as missing a payment.” - Stephen Liao

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Get unlimited access to 20,000+ free and premium classes at skillshare.com/tai

Banks are willing to lend us credit cards.

With these credit cards, our purchasing power increases. We are able to purchase the things we want, as long as we pay the bank back. But these credit card companies also incentivize us to purchase more with bonuses and gifts. So the question becomes: how can we use these free perks to pay off our credit cards?

On today’s episode of The Tai Lopez Show, Stephen Liao teaches us how to sift through the world of credit card perks to be able to do just this. Stephen dropped out of Stanford to figure out the credit card game just a year ago, and today he has a credit-limit that exceeds $3 million spread across 220 different credit cards. If he’s not flying first-class, he’s on a private jet. And if he’s not staying at the Waldorf Astoria, he’s at the Ritz-Carlton. Tune in today to learn his secrets on building a good credit score!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Essentially, it’s legal money laundering. You pay off your credit card with cash equivalence, get your sign up bonus, and then pocket the $150.” - Stephen Liao

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The more you LEARN, the more you EARN. Go to skillshare.com/tai to get 2 months for $0.99!

Points to Keep In Mind

  • Checking your credit for your own personal use does not hurt your credit
  • VantageScore is less accurate than FICO score
  • 850 is a perfect credit score
  • Try to keep your credit card utilization under 9%
  • Treat your credit limit as how much money you have
  • Utilization rate, payment history, and derogatory marks affect your credit score
  • Age of credit history factors in: oldest account and average age
    • You can’t help your age of credit history
    • Try to have an age of credit history over 9 years
  • Try to have at least 21 lines of credit being reported
  • Correlation does not imply causation when opening new credit cards
  • For those under 18, get authorized on your parents/relatives’ cards to build rapport with banks
  • Get Chase Freedom for first card
    • $150 cash back for $500 spent
    • 5% money back (MB) for an intermediate credit card
  • You need a credit score of at least 600 to receive credit card perks
  • Try to get status with each card (ex: Delta’s status for travel allows you to upgrade to first-class for free)
  • If you’re in debt, look into Citi Simplicity to balance-transfer your debt (also, Chase Slate and Bank Americard)

Want to learn a new skill? Get 2 months of Skillshare for just   $0.99! Sign up at skillshare.com/tai!

Direct download: TLS_7-16-18_-_FINAL_MIX.mp3
Category:general -- posted at: 12:55am PDT

Credit card debt? Student debt? Mortgage? Check out lightstream.com/tai to learn about your best loan ever.

“Humans aren’t really logical. They just think they are.” - Tai Lopez

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We get stuck in our routine.

It’s inevitable that between a full-time job, demands at home, and extra-curricular activities, we can become robotic as we tend to each commitment and obligation. This predictable behavior can feel comfortable and yield a healthy paycheck, but if we’re not careful, we can become confined by it.

That’s why on today’s episode of The Tai Lopez Show, we are discussing interruption patterns. In our society of comfort and predictability, our days become clones of the previous. In order to break the norm, we must seek out experiences and wakeup calls that interrupt our traditional modes of thinking. When we do this, we can induce that growth and change we have always wanted. Suddenly, we are starting the business that’s been sitting in the back of our head instead of talking about it.

Tune in to today’s episode to learn how to go towards the interruption patterns in your life, so you can start your path to financial freedom!

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You only change when something massively interrupts you.” - Tai Lopez

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Points to Keep In Mind

  • Studies show when you write something down, you absorb it 50% better
  • The definition of insanity is doing the same thing over and over again, but expecting different results
  • The average American saves 2% every year
  • Have an interruption pattern that sends you up, not down
    • Most people need massive pain to have interruption
  • Use visualization techniques to see what you want to do before doing it
  • Create clear goals with realistic timelines
  • Attach strong emotion to your goals and you will be motivated to reach them
  • Real estate is the industry that has made the most millionaires  
  • Use the P.A.S.E. System (Practical, Action, Social, Emotional) to read people’s personality types and adapt accordingly
    • Practical - slow, accountant-types, think before they speak
    • Action - speak aggressively, say what you want, not easily offended
    • Social - those who believe social chit chat is most important
    • Emotional - introverted, not very talkative to strangers
  • Invest in avenues of education that will pay itself off
  • You don’t value what you don’t pay for

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Direct download: TLS_7-9-18_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

No doctor visits and a full-head of hair. Go to forhims.com/tai to start your trial for $5.

Get unlimited access to 20,000+ free and premium classes at skillshare.com/tai

Problems hiring? Go to ziprecruiter.com/tai for a smarter way to hire for FREE!

“Not being connected to the natural cycles that we evolved to be in is the biggest problem.” - Tai Lopez

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We are stuck in our bubbles.

In the modern world, we get trapped in the sterile nature of highly industrialized life. From working in an office to sleeping in an apartment, our days are spent in air-conditioned units, away from the natural environment we evolved to be in.

That’s why on today’s episode of The Tai Lopez Show, we are discussing the way of the Amish people. By understanding their methods of living, we can tap into their secrets for happiness, and apply those to our lives. Tune in to this episode to learn how to approach your day-to-day in this most natural way, so you can connect with your evolutionarily built hardwiring.

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Humans are meant to live in community life. Not as independent organisms.” - Tai Lopez

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Receding hairline? Go to forhims.com/tai to turn it around with your $5 trial!

The more you LEARN, the more you EARN. Go to skillshare.com/tai to get 2 months for $0.99!

Learn about a smarter way to hire for FREE at ziprecruiter.com/tai!

Points to Keep In Mind

  • Choose apprenticeships over institutional education
  • Anthropomorphism is when you treat non-human things like humans
  • Examine the ways in which you are connecting to nature
  • When you try to live outside of nature’s laws, nature laughs last
  • Science shows that the human brain is wired to handle relationships with roughly 150 people in a network
  • When you don’t see different generations every day, you are less happy
  • Read The Power of Now by Eckhart Tolle
  • Conscientiousness is diligence, prudence, organization, and perfection
  • Write out your plan for tomorrow at the end of each day
  • Amish people, on average, work 15 hour days

Baldness is optional! Go to forhims.com/tai to remove it from your options.

Want to learn a new skill? Get 2 months of Skillshare for just $0.99! Sign up at skillshare.com/tai!

You can’t do everything alone! Go to ziprecruiter.com/tai for a smarter way to hire!

 

Direct download: TLS_7-2-18_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

Want to learn more? Visit tailopez.com/alliance or mastermarketeralliance.com to join the group!

“I know a lot of companies send emails as a brand. That’s a mistake. You should actually send it as a person.” - Alex Mehr

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A website is useless without traffic.

It doesn’t matter how beautiful the design is. If nobody is landing on the site, then you’re unable to sell your product or service. And furthermore, you cannot refine the site to make it most optimized for purchases.

That’s why on today’s episode of The Tai Lopez Show, we are continuing last week’s conversation about online marketing with Dr. Alex Mehr. He is the CEO of MentorBox, an online book subscription service. In the past, he has run online businesses that have done over $1 billion in revenue, like the online dating website Zoosk. Tune in to learn his online marketing tips, so you can implement similar strategies to drive traffic to get customers to purchase your product or service.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“When you’re optimizing for link-clicks—a lot of time you will end up with inferior traffic.” - Alex Mehr

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Points to Keep In Mind

  • For video marketing, create videos under 1 minute for Instagram
  • Identify your dimensions or variables before testing your thesis
  • To sell higher price-point items, sell lower-price point items to have customers enter sales funnel
  • Optimize your websites to purchase or add to cart
  • People are making buying decisions based 100% off emotions
  • Use familiar faces on your advertisements to build page authority
  • Bombard a specific geographical region with ads and then extrapolate insights to the entire country
  • Try to put $.50 of every $1 of return back into marketing efforts
  • Do not test for the one winning ad; different ads resonate with different people
  • If you have a hook that works, repeat it over and over again
  • Optimizing for link-clicks or impressions will send inferior traffic for potential purchase
  • Play with different backgrounds on your ads
  • Read The 7 Habits of Highly Effective People and Pre-Suasion

To learn more visit tailopez.com/alliance or mastermarketeralliance.com!

The Tai Lopez Show is produced and managed by Kast Media. Learn more at KastMedia.com

Direct download: TLS_6-25-18_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

Get unlimited access to 20,000+ free and premium classes at skillshare.com/tai

“If you are a master marketer, you will not be broke for the rest of your life.” - Tai Lopez

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Marketing is noise.

But great marketing cuts through that noise and speaks to the consumer in ways that other products do not. That’s why a great product needs great marketing. Without the proper messaging, the product will never reach the public and remain on the shelves inside the factory.

On today’s episode of The Tai Lopez Show, we are discussing how to be a master marketer. Whether it’s creating content that immediately hooks the audience or using Facebook and Instagram ad platforms, this conversation will help no matter what industry or product you are marketing. Tune in to learn these strategies, so you can apply them to your product or service.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“More video marketing. Even Amazon now allows video reviews of products. People watch video.” - Tai Lopez

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The more you LEARN, the more you EARN. Go to skillshare.com/tai to get 2 months for $0.99!

Points to Keep In Mind

  • Develop a ninja sixth sense by trial & error and osmosis
  • Studies show that it’s not so much your salary as much as the direction it’s moving
    • The human brain operates around momentum
  • Be skeptical of the modern education system
  • Great marketing hooks the viewer immediately upon seeing it
  • Every marketing window closes in about 7 years
  • Ads on Instagram is still a growing ecosystem
  • Livestreaming is a type of interactive marketing
  • Facebook now has a built-in coupon feature for restaurants
  • Juxtapose tones by making a serious brand funny or a funny brand serious
  • Understand the 25 Cognitive Biases to be a human whisperer
  • Real estate has made the most millionaires out of any industry in history
  • Read Hooked or Contagious to understand marketing

Want to learn a new skill? Get 2 months of Skillshare for just $0.99! Sign up at skillshare.com/tai!

Direct download: TLS_6-18-18_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT