The Tai Lopez Show (general)

“When people tell you the truth, it stings for a second. And then it goes away.” - Tai Lopez

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If you struggle with laziness, learn more about laziness.

In the age of information, where the answer to any question is a tap on the smartphone away, we no longer have the excuse, “Well, I just didn’t understand.” Gone are the days where the blind lead the blind. If you struggle with procrastination, learn more about procrastination to pinpoint where and why you struggle with it. In doing this, you will be able to change your behavior and come out on top.  

On today’s episode of The Tai Lopez Show, we are discussing productivity and conscientiousness. These are the top predictors of business success, so we are digging beneath the surface to understand why they are so important.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Correct a fool, and they will hate you. Correct a wise person, and they will love you.” - Tai Lopez

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Points to Keep In Mind

  • Working hard has a different definition for everyone
  • It’s not your fault, it’s the system’s fault for not teaching what a day’s work is
  • Be aware of when writing a to-do list is a step backwards
  • Germans instill a sense of discipline in their people: if you have something to do, just start it and you’ll be halfway there
  • Use your common sense: how do you make the situation better than it was before?
  • Conscientiousness is diligence, prudence, organization, and perfection
    • This is the number one predictor of success in business
  • Prudence translates to decision-making
  • Agreeableness is flexibility, patience, gentleness, and forgiveness
    • This is not that correlated with success
  • There’s 3 types of people: those who make things happen, those who watch things happen, and those who wonder what happened
  • Be careful of paralysis by over analysis
  • Laziness is rooted in your body, trying to conserve
  • The death of dreams is in procrastination
  • K.I.S.S. - Keep It Simple and Stupid
  • The education system robs you of your common sense
Direct download: Tai_Lopez_-_1-17-18_-_FINAL_MIX_V2.mp3
Category:general -- posted at: 2:00am PST

“You’d be surprised what happens when you speak in the way that comes natural to people.” - Tai Lopez

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Don’t talk in a scripted way.

Humans can easily detect who is being a phony and who is not. This is something we must take into consideration when we’re in meetings, on sales calls, and presenting to clients. Above any piece of advice you’ve ever received, always remember that being yourself is the top priority.

On today’s episode of The Tai Lopez Show, we are discussing how to be natural in business meetings. With all the material we read on how to close the deal, it’s difficult to remember to be yourself. Today, we reinforce this lesson by stressing the importance of adapting yourself by recognizing who is on the other side of table.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You don’t just sit down at a business meeting and automatically talk about business. You have to build rapport and you have to ease into it.” - Tai Lopez

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Points to Keep In Mind

  • Walk 4-6 miles a day
  • Don’t sound fake when talking
  • Use the P.A.S.E. System (Practical, Action, Social, Emotional) to read people’s personality types and adapt accordingly
    • Practical - slow, accountant-types, think before they speak
    • Action - speak aggressively, say what you want, not easily offended
    • Social - those who believe social chit chat is most important
    • Emotional - introverted, not very talkative to strangers
  • Get people’s phone number; e-mails are going extinct

 

Direct download: Tai_Lopez_-_1-17-18_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

The Psychology of Sales with Anik Singal

“People think entrepreneurs are risk-takers, but they’re actually the exact opposite.” - Anik Singal

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All sales textbooks seem to say the same thing.

Focus on the key benefits. Provide value. Don’t hesitate on the ask. The more we read these bulletpoints, the more we learn about ‘how to sell.’ But how do we integrate these tips into actually making deals?

The first step is to tell a story. Sales is not the right words; rather, it’s a sequence of the right plot points in a bigger story. Whether it’s telling that story through a pitch deck or a demo, the moment you captivate an audience’s curiosity for what’s going to happen next in a greater narrative is the moment you are making the sale.

On today’s episode of The Tai Lopez Show, we are joined by Anik Singal, founder of e-learning company Lurn. Anik’s insights spread across many different domains of business: from picking yourself up out of rock bottom to making deals in the boardroom, we can take our entrepreneur game to the next level from learning Anik’s story.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Most people think they need to be Batman in a sales situation. Instead, position yourself as Robin and make the thing you’re selling Batman.” - Anik Singal

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Points to Keep In Mind

  • You can tell who your real friends are in failure
  • Failure provokes introspection; take note of your answers to “Why?” during this time period
  • Don’t let ego get in the way of your methodology during times of success; do the risk analysis
  • Listen to your mentors
  • Study your past patterns/cycles to figure out what was behind times of success and failure
  • Implement and take action
  • Hire how many people can be supervised, not how many people you can hire
  • The introduction of an ad needs to grab attention by answering: what’s in it for you
  • Position yourself as Robin and make the thing you’re selling Batman
  • Integrate storytelling to create connection, not credibility
  • We live in the age of interactive marketing; the day of direct marketing is gone
  • Use content to deliver value and build credibility
    • Make your content linear: lists or diagrams
  • Aim for 3-5 ‘Aha moments’; any more will be exhausting for your audience, any less will be disengaging
  • Integrate reason-respecting bias to shed perspective on the price of your product
  • The purpose of the pitch is to ask for a sale, but it’s really to provide value
  • Copywriting is not about trigger-words; it’s a sequence of a specific words that create a story
  • The best e-commerce content is a demo of the product



Direct download: Tai_Lopez_-_1-16-18_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“Warren Buffett says, ‘The secret to wealth is to put all your eggs in one basket and then watch the basket.’ He’s not saying don’t diversify. He’s saying pay attention to what you’re doing.” - Tai Lopez

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As your business grows, more hands will enter the pot.

People will want to work for you, clients will demand more from you, and investors will want to get in on the action. Knowing who to let in and who to let out is the key to ensuring that no cancerous cells enter your system. Because it only takes one to seriously set back the mission.

On today’s episode of The Tai Lopez Show, we are discussing how to stay aware of the intricacies of your business and life as they each grow more complex. Undoubtedly, more people requires more oversight, but there are ways to stay focused while not getting swallowed whole.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“There’s a misperception that automatic means: guaranteed. There’s a misperception that automatic means: no energy required.” - Tai Lopez

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Points to Keep In Mind

  • Be sure to supervise if you delegate a task
  • Don’t let people borrow your equipment
  • Keep the things that are important to you close to you
  • Nobody cares about your business and your life as much as you do
    • Even your friends and family
  • Watch everything, even automated income
  • There’s no such thing as an automaton because the law of the entropy
    • A car is an automatic machine but still needs to be driven and maintained
Direct download: Tai_Lopez_-_1-15-18_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“It’s an unfair advantage. You’re literally in the same pool with all the people of Facebook instead of saying, “Hey come jump in my pool over here.” Anthony Morrison”

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Do you build a website or use Facebook?

To drive traffic to your website requires diverting people away from their comfort zones. But building a following within Facebook, the world’s most used social media platform, is tending to the user. And thus, its higher conversion rate can be turned into a more profitable revenue stream.

On today’s episode of The Tai Lopez Show, we are joined by internet marketer and entrepreneur Anthony Morrison. Anthony specializes in harnessing Facebook fan pages into the valuable following/monetization avenue they have the potential to be.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Make the fan page grow virally without advertising. And while it’s growing, build an email list.” - Anthony Morrison

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Points to Keep In Mind

  • Making money online requires traffic; Facebook already has the traffic
  • There are 2 billion active accounts on Facebook
  • Most people who have a Snapchat also have a Facebook
  • Facebook gives you insight on what’s working/not working on your fan page
  • People love vacation destination fan pages
  • Best niches/industries to build fan pages: travel and pets
  • Selling stuff isn’t the only way to make money online (ex: clicks, impressions, etc.)
  • Elon Musk said, “You get paid in proportion to the problem you solve.”
  • Hassle and headache accompanies selling physical products, not so much with digital
  • You don’t need to post your own stuff when building a Facebook fan page
  • People are conditioned to follow steps; incorporate that psychology into your marketing materials
Direct download: Tai_Lopez_-_1-14-18_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“The only thing you should be focused on is how life works.” - Tai Lopez

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Today, it’s easy to be a ghost.

Amazon will instantly ship whatever you need, Netflix will broadcast whatever you want to watch, and Facebook will provide the virtual social interaction you think suffices. Across the board, the mental and physical requirement to be aware and present is the lowest it’s ever been. The effect of this is that we have become disembodied ghosts floating through our day-to-day.

On today’s episode of The Tai Lopez Show, we are discussing how to reverse this mental framework by addressing why we have become this way. How did the education system rob us of our curiosity? How did our parents love (or not love) us? Why did our ex cheat us on us and what does that say about me? Tune in to hear the details, and shed light on your daily stressors and anxiety.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Maybe we can enlighten ourselves (or each other) by studying the tactics the techniques of the outliers.” - Tai Lopez

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Points to Keep In Mind

  • Some doctors believe that we will one day be able to live until 700 years old
    • Involves managing oxidative stress,
  • Happiness requires managing stress and anxiety
  • Disembodied ghosts is a way to describe how today’s mental framework feels
  • The Dalai Lama has low stress because he meditates 3-6 hours a day
  • Lectures are not how people learn, instead seek out mentorship and osmosis
  • Love is a verb, not a sentiment
  • Love is not giving your kids hugs and keeping them off crack/cocaine
    • Love is sending them into the world with the major life skills mastered
  • Stop being confused by life; everything has causal relationships
  • Sleep has the same potency as pharmaceutical drugs
  • Energy is the most correlated factor to making money
  • Use others’ wisdom, don’t rely on your own experience to learn
  • Read Collapse by Jared Diamond
  • People who seek power have high narcissism, machiavellianism, and psychopathy
  • Learn by doing experiments on other people
Direct download: Tai_Lopez_-_1-13-18_-_FINAL_MIX.mp3
Category:general -- posted at: 12:41pm PST

“Once you identify what you’re best at delivering, only sell that one thing.” - Billy Gene

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A marketing agency is easy to start.

But it is difficult to scale. As you gather clients, problems arise. How do you hire the right people? How do you create systems so you can train your new-hires to do the job the same way you were doing? Answering these questions while simultaneously running the business can send us running into the woods.

On today’s episode of The Tai Lopez Show, we are joined by digital marketing expert Billy Gene. Billy specializes in marketing for small businesses, and today he shares his insights on how to take your marketing agency to the next level by addressing all our questions.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The trick is to simplify. You can build a 7-figure agency by simply charging clients to have you retarget customers to their website.” - Billy Gene

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Points to Keep In Mind

  • The reason you’re stuck is because when clients come to you, you do everything for them
    • Somebody you hire has to have 10 different skills to help you and your clients
  • Pick one service that gets people results and sell that
  • Results means customers and profit
  • Once you simplify, the sky is the limit
  • Identify 2-4 niches and repeat your process across the different areas
  • To scale quickly, train people by recording every single thing you do
  • If done properly, one account manager should be able to handle 30-50 accounts by themselves
Direct download: Tai_Lopez_-_1-12-18_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“In 20 years, the Golden Globes will be completely different. The votes will be done through the blockchain and it will be verified and honest.” - Tai Lopez

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Why wasn’t Wind River nominated for Best Movie?

Because The Golden Globes are centralized. The moment a system becomes centralized, it becomes corrupt. As soon as elected officials meet in a boardroom or votes are tallied behind closed doors, whatever that system’s goal was, is now compromised. This is the reality of centralization, and if you look across our society, you see it in every sector.

On today’s episode of The Tai Lopez Show, we are discussing centralization and how it permeates through every industry. With the advent of blockchain technology, we can be certain that this will not be the case in the near future.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“It’s like a calculator. Crypto and blockchain technology have the power to take out human emotion so you get better answers.” - Tai Lopez

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Points to Keep In Mind

  • Centralization leads to corruption
  • Blockchain technology removes corruption by decentralizing
  • Integrate the 25 cognitive biases into your marketing material
  • In theory, democracy is supposed to elect the best candidate but this doesn’t happen
  • Laziness and procrastination are the killers to productivity
  • Invest in the causes you believe in

 

Direct download: Tai_Lopez_-_1-11-18_-_FINAL_MIX_V2.mp3
Category:general -- posted at: 2:00am PST

“A lot of people make the mistake of ‘Oh I like this product, therefore I want to sell and market it.’ You can’t do that. You have to figure out what other people want and then just market that.” - Adrian Morrison

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In digital marketing, there are many different avenues to choose from.

Email campaigns, social media, Google AdWords, the list goes on. How do you know which channel is the best for your product? And even if you do know which, how can you maximize the utility of the platform?

On today’s episode of The Tai Lopez Show, we are joined by internet marketer and entrepreneur Adrian Morrison. Adrian specializes in harnessing the Internet’s power to precisely target the most motivated sellers of your product. Tune in to learn more about his strategy.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You can’t be emotionally attached to the stuff you’re marketing because the goal is to make money.” - Adrian Morrison

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Points to Keep In Mind

  • Facebook ads allows you to target specific age groups, demographics, groups of interest, etc.
  • You’re either winning or learning when running ads
  • If you’re doing a low-ticket sale ($10-$25), you want to see 1 sale in the first 3 days
  • Always be checking your progress against the question, “Do you want to be right or do you want to be rich?”
  • It’s very easy to see the formulas for success on social media by looking at others’ pages
  • Look at what other people are selling, not the products you think people need
  • Use AliExpress to find products to start drop-shipping brands
Direct download: Tai_Lopez_-_1-10-18_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“The most powerful words in life are ‘Can you help me?’ Don’t be proud. I don’t value pride.” - Tai Lopez

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Productivity is a tricky thing to master.

That's because the more time we spend learning about it, the less productive we feel. The productivity books we read and podcasts we listen to are, in a sense, a distraction from the work we know we need to do. But that is all just our mind playing tricks on us. You have to spend time sharpening your axe. And our axe is our mind, and our sharpener is knowledge.

On today’s episode of The Tai Lopez Show, we are digging into productivity. 2018 is the year of getting ten times the output with half the effort. How you achieve these numbers is through a more productive daily routine.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Sometimes repercussions are all we need to fix our bad habits.” - Tai Lopez

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Points to Keep In Mind

  • The good news is: procrastination, laziness, and inefficiency are fixable problems
  • Work hard play hard, you cannot work every hour of every day
  • An efficiency goal is to create 2x the output with ½ the effort
  • Check your pride at the door when collaborating with others
  • Sam Walton’s management style is looking over the shoulder, not micro-managing
  • Respect people who make decisions
  • It’s the not the strongest or smartest who survive, it’s the most adaptable to the environment that they find themselves in
    • Learn to love change
  • Move forward with people by imagining a reality where you could choose whether or not you had this person in your life
Direct download: Tai_Lopez_-_1-9-18_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST