The Tai Lopez Show

“I’ve never met two people who are alike—and I’m an identical twin.” - Helen Fisher

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It’s no secret that humans are motivated by sex.

But just how deep does this drive go? When we examine our behavioral similarities and differences with other groups: our ancestors, other modern-day societies, and animal species—we can start to distill the mechanics of what actually lies beneath our sex drive.

That’s why on today’s episode of The Tai Lopez Show, we are joined by Helen Fisher to discuss the ultimate question: is sex everything? Helen Fisher, PhD has conducted extensive research and written six books on the evolution and future of human sex, love, marriage, gender differences in the brain and how your personality style shapes who you are and who you love. She is currently using her knowledge of brain chemistry to discuss the neuroscience of business leadership and innovation.

You can read her latest book Anatomy of Love here

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“We’ve traded security in for autonomy and adventure.” - Helen Fisher

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Points to Keep In Mind

  • Studies show that 86% of Americans will marry by middle-age, we’re just doing it later
  • The 4-year itch can be explained by how long it takes to raise a child past infancy
  • Humans have a tremendous drive to pair-bond and be adulterous
  • We are motivated by the 4 M’s: money, mating, movement/freedom, mastery/status
  • Our cerebral cortex is where we do our thinking
  • Approximately 8,000 of the 9,000 species of birds form pair-bonds
  • The Amish are highly agreeable people who are willing to conform to a group
  • The brain is built for 5-9 choices; after that, you begin to not choose any
  • Perceiving is dopamine-related and judging is serotonin-related
Direct download: TLS_-_5-29-19_FINAL_MIX_V3.mp3
Category:general -- posted at: 1:06pm PDT

“If you spend your life believing that the forces of the universe are raided against you, it’s going to make you miserable and make it impossible for succeed.” - Ben Shapiro
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If you’ve been mildly awake in the past year, you’ve sensed the panic in the air.
 
But the panic is the problem. People displace blame to externalities, so they can justify their own story. Certainly there are causes and social issues that are exempt from this analysis, but for the most part, we as a society underestimate our individual agency when we choose to believe that a government is stopping us from pursuing our goals.

On today’s episode of The Tai Lopez Show, we are joined by political commentator Ben Shapiro. Ben is the editor-in-chief of The Daily Wire. As a controversial political figure, Ben is subject to much criticism and controversy. Today, we hear his thoughts on everything related to politics, the government, the education system, and much more.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You have to believe you can succeed. You have to believe in an individual capacity to do better than what you are doing.” - Ben Shapiro

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Points to Keep In Mind
  • Jealousy fuels tribalism
  • Success requires believing in an individual capacity to succeed
  • According to the Brookings Institute: in the United States, there are 3 things to ensure you’re not poor: don’t have kids before you’re married, graduate high school, and get a job
  • The position of President has too much power
  • Be aware of how media warps messaging 
  • Nothing besides military is solved by a federal government
  • Studies show that quality of education is more determined by factors like how the family treats education than any sort of government system
  • The problem is people looking to the federal government for solutions; localism is the solution
  • The single greatest predictor of poverty is being born into single motherhood
  • The focus of marriage has moved from the production and raising of kids to “are you in love?”
  • The whole reason society has an interest in marriage is to make sure there’s a mom and dad in the home
  • When dating, figure out values not common ground 
  • Tutorial learning (what our education system employs) only works for 85% of the population
  • Albert Einstein, “The thing about smart people is that they seem crazy to stupid people” 
  • Don’t force it, take the opportunities that come to you 
  • The quality of immigration is largely dependent on the quality of the system you are immigrating to 

 






Direct download: TLS5-22ShapiroFINALMIX.mp3
Category:general -- posted at: 12:00pm PDT

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“If you’re pitching an investor and they say no, they’re not saying no. They’re just saying not right now.” - Neil Patel
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In business, regardless of your product or service, an effective online strategy is essential to your success.

Whether that means a well-designed website that converts visitors into customers, or an engaging social media presence that dialogues with customers - it’s mandatory to infiltrate the Internet and show up oan people’s screens if you want to succeed in today’s business world.

However, having the intention to do that and actually doing it are two different things. Fortunately today, we are joined by the best internet marketer around; no person is better at driving traffic than Neil Patel. Neil is a New York Times bestselling author, Entrepreneur magazine named him a Top 10 Marketer, and today he is sharing his secrets by distilling the complicated world of online marketing.

For those of us looking to take our business to the next level - Neil will share his methods to seek out and lock down higher-paying clients and investment money. How do you frame yourself as a social media marketer, what value can you offer in PPC advertising, and what can Google Trends offer you.
 
Learn all of that and much more, on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

 “I look for someone who is very good at one thing, not kind of good at a lot of things” - Neil Patel

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Points to Keep In Mind
  • Don’t go for the big guys and instead seek out smaller clients
  • If you are looking to launch a physical product, use GoogleTrends to find what holes are in the market and opportunities
  • Investing is a long-term game, especially with currency and real estate
  • K.I.S.S. - Keep It Simple and Stupid
  • Helping investors for free and building authentic relationships is the easiest way to make money
  • Scratch their back before you ask them to scratch yours
  • “The man who chases two rabbits catches none.” Focus and be very good at one thing 
  • Don’t act like a stranger (“Nice to e-meet you!”) in cold-emails to CEO. If he/she forwards internally, the new point-of-contact will assume you two know each other
  • An important element in a cold email is to ask for them to forward it: “If you can, please forward this to the person in charge of marketing so that I don’t waste any more time.”
  • For writers, use Udemy and Google Trends to find what topics people are interested in 
  • Get a superpower and build around that superpower
  • Figure out what you do like by figuring out what you don’t like
  • If you’re going to invest, think long-term strategies. Things go up like crazy, and they go down like crazy, the way you win is by thinking long
Direct download: TLS5-15PatelFINALMIX.mp3
Category:general -- posted at: 12:00pm PDT

“The reality is when you first start something you’re gonna suck. But if you keep doing it, the less and less you’re gonna suck and eventually you’ll be good.” - Russell Brunson
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Starting a business once required a lot of time, money, and energy.
But today, if you have an idea for a business, you can launch it almost immediately. Gone are the times of needing to write a business plan and get investments before discovering if your idea fits into the market. Now, in less than an hour, you could find a product source online, open a web store, and begin selling your idea.

Today we are joined by Russell Brunson, owner of ClickFunnels.com, a website-builder that has sales funnels cooked into it—so that you can do one thing very easily and well: get customers landing on your website immediately. This was the problem Russell wanted to solve. He, like many of us, had hundreds of business ideas buzzing in his head and wanted to streamline the process to getting a product into the market.

Learn about Russell’s path to building a 9-digit SaaS company on today’s episode of The Tai Lopez Show!

And you can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“People who buy stuff buy stuff. If someone’s not willing to give me $5 for shipping & handling, they’re never going to give me $100/month for software.” - Russell Brunson

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Points to Keep In Mind
  • “Winnow the wheat from the chaf” - find the customers who will pay by setting up payment walls and go after those that make it past them
  • Extrovert + introvert make best business partners - read Working Together by Michael Eisner if seeking advice on business partnership
  • Best headline: How To [Insert Good Thing] Without [Insert Bad Thing]
  • People are motivated by reward and avoidance of pain - hitting both of those is a double psychological bias, called the Lollapalooza Effect
  • Put $10 in Facebook ads behind videos of you endorsing your product - those who don’t make content lose 
  • Email campaigns will never be replaced
  • Good copywriting isn’t just the right words. It’s putting the right things in the right place
  • The most powerful word in the English language is “imagine” 
  • To be able to sell to the masses, you have to understand people’s false beliefs and shatter them
  • The three false beliefs people have are about: 1) their need for the product, 2) their internal ability to use the product, and then 3) how external factors will influence their use of the product
Direct download: TLS5-10RussellFINALMIX.mp3
Category:general -- posted at: 12:00pm PDT

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