The Tai Lopez Show

“People think entrepreneurs are risk-takers, but they’re actually the exact opposite.” - Anik Singal

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Sales textbooks say the same thing.

Focus on the key benefits. Provide value. Don’t hesitate on the ask. The more we read these bulletpoints, the more we learn about ‘how to sell.’ But are these lessons really helping us get our product or service inside people’s doors?

The answer is no. On today’s episode of The Tai Lopez Show, we are joined by Anik Singal, founder of e-learning company Lurn, to learn the real truth to sales. Anik’s insights spread across many different domains of business: from picking yourself up out of rock bottom to making deals in the boardroom, we can take our entrepreneur game to the next level from learning Anik’s story.

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“Most people think they need to be Batman in a sales situation. Instead, position yourself as Robin and make the thing you’re selling Batman.” - Anik Singal

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Points to Keep In Mind

  • You can tell who your real friends are in failure
  • Failure provokes introspection; take note of your answers to “Why?” during this time period
  • Don’t let ego get in the way of your methodology during times of success; do the risk analysis
  • Listen to your mentors
  • Study your past patterns/cycles to figure out what was behind times of success and failure
  • Implement and take action
  • Hire how many people can be supervised, not how many people you can hire
  • The introduction of an ad needs to grab attention by answering: what’s in it for you
  • Position yourself as Robin and make the thing you’re selling Batman
  • Integrate storytelling to create connection, not credibility
  • We live in the age of interactive marketing; the day of direct marketing is gone
  • Use content to deliver value and build credibility
    • Make your content linear: lists or diagrams
  • Aim for 3-5 ‘Aha moments’; any more will be exhausting for your audience, any less will be disengaging
  • Integrate reason-respecting bias to shed perspective on the price of your product
  • The purpose of the pitch is to ask for a sale, but it’s really to provide value
  • Copywriting is not about trigger-words; it’s a sequence of a specific words that create a story
  • The best e-commerce content is a demo of the product
Direct download: Tai_Lopez_-_3-28-18_-_With_New_AdsFINAL_MIX.mp3
Category:general -- posted at: 2:25pm PST