The Tai Lopez Show
“Choose well. Your career, your friends, your mates, your investments. The person who becomes the best at choosing—I think lives the best.” - Tai Lopez
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Relationships can be the most difficult algorithm.

When we partner up with a mate, the bowl of emotions doubles in quantity and suddenly, there’s two spoons stirring inside. If we’re not careful with who we choose, it can quickly become a mess too great for us to handle.

That’s why breaking down personality types is so important.

On today’s episode of The Tai Lopez Show, we are wrapping up our discussion with Dr. Helen Fisher by discussing the 4 personality types: explorers, builders, negotiators, and directors. Helen Fisher, PhD has conducted extensive research and written six books on the evolution and future of human sex, love, marriage, gender differences in the brain and how your personality style shapes who you are and who you love. She is currently using her knowledge of brain chemistry to discuss the neuroscience of business leadership and innovation.

You can learn more at helenfisher.com   Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Men lie about how tall they are and how much money they make. Women lie about how old they are and how much they weigh.” - Dr. Helen Fisher

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Points to Keep In Mind
  • The ventromedial prefrontal cortex is highly linked to remembering the negative
  • When egg meets sperm, there are about 8 million different possible combinations
  • Read Compelling Peopleto understand the distribution of warmth and strength in people
  • Go to The Anatomy of Love to learn about love from a team of neuroscientists
  • The biggest problem in corporations is people hiring similar-minded individuals
  • Men lie about how tall they are and how much money they make. Women lie about how old they are and how much they weigh
  • Read Civilization and Its Discontents to understand how humans seek pleasure and avoid pain
  • In general, groups want to exploit each other, so bring good people into your bubble 





Direct download: TLS_6-14_Helen_Part_3.mp3
Category:general -- posted at: 2:49pm PDT

“I’ve never met two people who are alike—and I’m an identical twin.” - Helen Fisher

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It’s no secret that humans are motivated by sex.

But just how deep does this drive go? When we examine our behavioral similarities and differences with other groups: our ancestors, other modern-day societies, and animal species—we can start to distill the mechanics of what actually lies beneath our sex drive.

That’s why on today’s episode of The Tai Lopez Show, we are joined by Helen Fisher to discuss the ultimate question: is sex everything? Helen Fisher, PhD has conducted extensive research and written six books on the evolution and future of human sex, love, marriage, gender differences in the brain and how your personality style shapes who you are and who you love. She is currently using her knowledge of brain chemistry to discuss the neuroscience of business leadership and innovation.

You can read her latest book Anatomy of Love here

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“We’ve traded security in for autonomy and adventure.” - Helen Fisher

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Points to Keep In Mind

  • Studies show that 86% of Americans will marry by middle-age, we’re just doing it later
  • The 4-year itch can be explained by how long it takes to raise a child past infancy
  • Humans have a tremendous drive to pair-bond and be adulterous
  • We are motivated by the 4 M’s: money, mating, movement/freedom, mastery/status
  • Our cerebral cortex is where we do our thinking
  • Approximately 8,000 of the 9,000 species of birds form pair-bonds
  • The Amish are highly agreeable people who are willing to conform to a group
  • The brain is built for 5-9 choices; after that, you begin to not choose any
  • Perceiving is dopamine-related and judging is serotonin-related
Direct download: TLS_-_5-29-19_FINAL_MIX_V3.mp3
Category:general -- posted at: 1:06pm PDT

“If you spend your life believing that the forces of the universe are raided against you, it’s going to make you miserable and make it impossible for succeed.” - Ben Shapiro
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If you’ve been mildly awake in the past year, you’ve sensed the panic in the air.
 
But the panic is the problem. People displace blame to externalities, so they can justify their own story. Certainly there are causes and social issues that are exempt from this analysis, but for the most part, we as a society underestimate our individual agency when we choose to believe that a government is stopping us from pursuing our goals.

On today’s episode of The Tai Lopez Show, we are joined by political commentator Ben Shapiro. Ben is the editor-in-chief of The Daily Wire. As a controversial political figure, Ben is subject to much criticism and controversy. Today, we hear his thoughts on everything related to politics, the government, the education system, and much more.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You have to believe you can succeed. You have to believe in an individual capacity to do better than what you are doing.” - Ben Shapiro

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Points to Keep In Mind
  • Jealousy fuels tribalism
  • Success requires believing in an individual capacity to succeed
  • According to the Brookings Institute: in the United States, there are 3 things to ensure you’re not poor: don’t have kids before you’re married, graduate high school, and get a job
  • The position of President has too much power
  • Be aware of how media warps messaging 
  • Nothing besides military is solved by a federal government
  • Studies show that quality of education is more determined by factors like how the family treats education than any sort of government system
  • The problem is people looking to the federal government for solutions; localism is the solution
  • The single greatest predictor of poverty is being born into single motherhood
  • The focus of marriage has moved from the production and raising of kids to “are you in love?”
  • The whole reason society has an interest in marriage is to make sure there’s a mom and dad in the home
  • When dating, figure out values not common ground 
  • Tutorial learning (what our education system employs) only works for 85% of the population
  • Albert Einstein, “The thing about smart people is that they seem crazy to stupid people” 
  • Don’t force it, take the opportunities that come to you 
  • The quality of immigration is largely dependent on the quality of the system you are immigrating to 

 






Direct download: TLS5-22ShapiroFINALMIX.mp3
Category:general -- posted at: 12:00pm PDT

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“If you’re pitching an investor and they say no, they’re not saying no. They’re just saying not right now.” - Neil Patel
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In business, regardless of your product or service, an effective online strategy is essential to your success.

Whether that means a well-designed website that converts visitors into customers, or an engaging social media presence that dialogues with customers - it’s mandatory to infiltrate the Internet and show up oan people’s screens if you want to succeed in today’s business world.

However, having the intention to do that and actually doing it are two different things. Fortunately today, we are joined by the best internet marketer around; no person is better at driving traffic than Neil Patel. Neil is a New York Times bestselling author, Entrepreneur magazine named him a Top 10 Marketer, and today he is sharing his secrets by distilling the complicated world of online marketing.

For those of us looking to take our business to the next level - Neil will share his methods to seek out and lock down higher-paying clients and investment money. How do you frame yourself as a social media marketer, what value can you offer in PPC advertising, and what can Google Trends offer you.
 
Learn all of that and much more, on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

 “I look for someone who is very good at one thing, not kind of good at a lot of things” - Neil Patel

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Points to Keep In Mind
  • Don’t go for the big guys and instead seek out smaller clients
  • If you are looking to launch a physical product, use GoogleTrends to find what holes are in the market and opportunities
  • Investing is a long-term game, especially with currency and real estate
  • K.I.S.S. - Keep It Simple and Stupid
  • Helping investors for free and building authentic relationships is the easiest way to make money
  • Scratch their back before you ask them to scratch yours
  • “The man who chases two rabbits catches none.” Focus and be very good at one thing 
  • Don’t act like a stranger (“Nice to e-meet you!”) in cold-emails to CEO. If he/she forwards internally, the new point-of-contact will assume you two know each other
  • An important element in a cold email is to ask for them to forward it: “If you can, please forward this to the person in charge of marketing so that I don’t waste any more time.”
  • For writers, use Udemy and Google Trends to find what topics people are interested in 
  • Get a superpower and build around that superpower
  • Figure out what you do like by figuring out what you don’t like
  • If you’re going to invest, think long-term strategies. Things go up like crazy, and they go down like crazy, the way you win is by thinking long
Direct download: TLS5-15PatelFINALMIX.mp3
Category:general -- posted at: 12:00pm PDT

“The reality is when you first start something you’re gonna suck. But if you keep doing it, the less and less you’re gonna suck and eventually you’ll be good.” - Russell Brunson
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Starting a business once required a lot of time, money, and energy.
But today, if you have an idea for a business, you can launch it almost immediately. Gone are the times of needing to write a business plan and get investments before discovering if your idea fits into the market. Now, in less than an hour, you could find a product source online, open a web store, and begin selling your idea.

Today we are joined by Russell Brunson, owner of ClickFunnels.com, a website-builder that has sales funnels cooked into it—so that you can do one thing very easily and well: get customers landing on your website immediately. This was the problem Russell wanted to solve. He, like many of us, had hundreds of business ideas buzzing in his head and wanted to streamline the process to getting a product into the market.

Learn about Russell’s path to building a 9-digit SaaS company on today’s episode of The Tai Lopez Show!

And you can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“People who buy stuff buy stuff. If someone’s not willing to give me $5 for shipping & handling, they’re never going to give me $100/month for software.” - Russell Brunson

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Points to Keep In Mind
  • “Winnow the wheat from the chaf” - find the customers who will pay by setting up payment walls and go after those that make it past them
  • Extrovert + introvert make best business partners - read Working Together by Michael Eisner if seeking advice on business partnership
  • Best headline: How To [Insert Good Thing] Without [Insert Bad Thing]
  • People are motivated by reward and avoidance of pain - hitting both of those is a double psychological bias, called the Lollapalooza Effect
  • Put $10 in Facebook ads behind videos of you endorsing your product - those who don’t make content lose 
  • Email campaigns will never be replaced
  • Good copywriting isn’t just the right words. It’s putting the right things in the right place
  • The most powerful word in the English language is “imagine” 
  • To be able to sell to the masses, you have to understand people’s false beliefs and shatter them
  • The three false beliefs people have are about: 1) their need for the product, 2) their internal ability to use the product, and then 3) how external factors will influence their use of the product
Direct download: TLS5-10RussellFINALMIX.mp3
Category:general -- posted at: 12:00pm PDT

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“Emotional intelligence is knowing how to control your own emotions in sync with also reading how others feel about you.” - Tai Lopez

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Great marketing requires a storytelling finesse.

This is because audiences are smart, and can detect the tricks you might be trying to play. Say your video’s call-to-action is too explicit; a viewer will see that and turn the other way. Or if the product’s need is not rooted in enough emotional weight, the potential customer might not feel incentivized enough to purchase. Whatever the case may be, the cure to this is to tell relatable stories.

A relatable story is an emotional story. From the failure stories to the love stories, if the core of the messaging is rooted in something that the viewer or reader can relate to, the storytelling becomes much easier. No longer are you tiptoeing through the tripwires in the potential customer’s head; he or she is on the same page and will inevitably feel motivated to buy your product.

On today’s episode of The Tai Lopez Show, we are taking a close look at relatability. In a conversation with my brother, we discuss all things related to storytelling, marketing, and interpersonal relations. How can you be more relatable in each of these domains is the question we answer in today’s episode.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Anything you can do to make people see themselves in your story will automatically connect them with you. Next time a police officer pulls you over, make him see himself in the driver’s seat.” - Tai Lopez

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Points to Keep In Mind

  • Being real is being relatable
  • When trying to get what you want, present your need in a way that people can relate to
  • The Kardashians are successful because their family dysfunction, at its core, is relatable
  • Love is the most relatable theme in any marketing or storytelling material
  • Everyone can relate to being hurt, and the vulnerability that creates
  • You have to make the person see yourself in your shoes
  • People relate to the failure story; another reason to launch businesses and fail, it will help you relate in the future
  • Emotional intelligence is the soft skills, far different than the IQ they teach in school
  • If you’re ever losing the crowd, say “I want to tell a story about someone close to me who betrayed me”
  • Optimism bias causes a person to believe that they are at a lesser risk of experiencing a negative event compared to others

 

 

Direct download: TLS_-_4-30-19_.mp3
Category:general -- posted at: 3:40pm PDT

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“Humans are less happy now. For many reasons, but it’s really because life has become too complex. And what’s complex is the messaging.” - Tai Lopez

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On today’s episode of The Tai Lopez Show, we are discussing the importance of being able to detect lies. From the media feeding you misleading headlines to your best friends saying they “love you,” convoluted messaging is everywhere. Developing a radar to distill the truth from the nonsense can be what takes you to new heights. Tune in right now to make a step in that direction.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You don’t need that many hugs. People are getting too soft in the modern world.” - Tai Lopez

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Points to Keep In Mind

  • Deluding bias is the human’s tendency to lie
  • Action is the translation of truth
  • The definition of love is you go above and beyond
  • Stepparents have a 100x higher changer of abusing kids
  • Read The Selfish Gene by Richard Dawkins
  • You will find the true allies in life once you learn to discern the nonsense from truth
  • The longer laws get, the more corruption there is in society
  • When you oversimplify problems, you start to blame others when the fault is yourself
  • Everyone loved Hitler when he first came to power
  • Try to interpret the vibe of those around you over the content/words
  • Read Freud’s Civilization and Its Discontents
  • What’s causing unhappiness is the complexity of the messaging
  • A liar can only see his/her side of the story
  • Variability is the sign of truth
  • Envy is the only sin that doesn’t feel good in the moment
  • Words are always easier than action
  • Use Narcissism Personality Test to find out which how you score on: authority, self-sufficiency, superiority, exhibitionism, exploitativeness, vanity, entitlement
  • Think of breaking off relationships as breaking bones; it’s better when it’s a clean break
Direct download: TLS_4-26-19.mp3
Category:general -- posted at: 12:32pm PDT

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“If you get too far behind financially in your life, it’s almost impossible to catch up.” - Tai Lopez

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You can either be right or rich.

So if you’re not rich, then you’re most likely holding onto your opinions too strongly. You’re doing this because you’re afraid of being proved wrong. Well, in educating yourself by listening to others, you learn that you are wrong. And the moment when you accept this is the start to a life of wealth.

On today’s episode of The Tai Lopez Show, we are discussing how to go from rags to riches through self-education. When you pursue profit, the first step is making sure you have your head on straight. What industry are you tackling? What specific niche are you going to carve out? What are you going to do different than the competitors? Tune in today to learn how to approach the path to financial freedom!

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The best investment in life is education.” - Tai Lopez

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Points to Keep In Mind

  • Studies show when you write something down, you absorb it 50% better
  • The definition of insanity is doing the same thing over and over again, but expecting different results
  • The average American saves 2% every year
  • Have an interruption pattern that sends you up, not down
    • Most people need massive pain to have interruption
  • Use visualization techniques to see what you want to do before doing it
  • Attach strong emotion to your goals
  • Real estate is the industry that has made the most millionaires  
  • Use the P.A.S.E. System (Practical, Action, Social, Emotional) to read people’s personality types and adapt accordingly
    • Practical - slow, accountant-types, think before they speak
    • Action - speak aggressively, say what you want, not easily offended
    • Social - those who believe social chit chat is most important
    • Emotional - introverted, not very talkative to strangers
  • Invest in avenues of education that will pay itself off
  • Don’t use generic terms; people need specificity
  • Integrate reviews into your website design
  • Don’t use stock photography on your marketing materials
  • Tell stories on your website and any other marketing messaging




Direct download: TLS_4-25-19_withZR.mp3
Category:general -- posted at: 5:29pm PDT

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“I’m all about having mentors in your life. Successful people who push you and are positive to be around. Because there’s a lot of haters out there.” - Matt Altman

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We all have side hustles.

But are these things we do with our spare time actually making us money or just wasting our time?

On today’s episode of The Tai Lopez Show, we are joined by The Altman Brothers. In 2008, after the market collapsed, they moved out of their multi-million dollar mansion into two-bedroom apartment. Now, in the past 5 years, they’ve sold over $2 billion in property. How they achieved their success was through a unique type of hustling that involved walking the hills of Hollywood and talking to the people standing in line at Starbucks. Tune in to learn their tricks and take your hustling mindset to the next level!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“I love cold-calling because people hang up on me and I move onto the next one. It fuels the fire inside because you want to make that sale.” - Josh Altman

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Points to Keep In Mind

  • Don’t invest too heavily in one thing; be diversified across the board
  • You have to be proactive; take people out to lunch
  • Many different avenues to make money in real estate: Commercial, lending, buy/hold, agent
  • In real estate, sit in at other people’s open houses; but don’t sit, get up and walk around with the visitors
  • You have to pay your dues to become successful
    • When you start out, you need a ‘servant’s heart’ and to put in ‘sweat equity’
  • Frame your candidacy as no-risk for the employer
  • The younger generation’s instant gratification mindset is frustrating for older employers
  • Invest in things you can touch, and/or things you believe in
  • Love what you do and you will work no day in your life
  • Real estate is one of the few jobs where you are your own boss



 




Direct download: TLS_-_4-19.mp3
Category:general -- posted at: 2:15pm PDT

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“The problem is we have not structured our medicine to look at it in a holistic, global way.” - Dr. Kim

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You can’t stop aging.

And that’s a good thing. There are many important benefits that come from aging. Our brain develops, our muscles form, and our systems mature. But at some point during the aging process, it turns on us and our body begins to break down.

Right now, depending on the ailment, we respond with treatment. Physical therapy for the injured back, blood-thinners for hypertension, and a new diet for diabetes. But scientists today are learning how to respond before the ailment presents itself. And as our technology continues to grow exponentially more powerful, the question of, “Can we live to 700?” becomes less and less unreasonable.

On today’s episode of The Tai Lopez Show, we are joined by gerontologist Dr. Paul H. Kim MD to discuss how realistic living to 700 will be. Dr. Kim’s expertise in genetics, aging, and hematology helps us determine how to best approach aging in the healthiest way possible.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If half of your lifespan is met with chronic diseases that you’re dealing with and ailing with, are you really enjoying life or able to be functional?” - Dr. Kim

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Points to Keep In Mind

  • Clean your blood and look what’s occurring at your cellular level
  • The problem with lab testing is we’re responding to the results as parameters to treat you
  • Medicine looks at things too black-and-white when most diseases are grey
  • Diabetes and hypertension can be noticed far before the manifest (pre-hypertension and pre-diabetes)
  • Look at your genetic makeup to find out where to start your regimen
  • We are 1% human and 99% bacteria
  • Hormones are important for signaling in our aging
  • Hormones are more than testosterone: thyroid, cortisol, human growth hormones, insulin
  • Studies show that managing sleep, stress management, physical activity, and diet/nutrition is equivalent to the potency of pharmaceutical medication
  • VO2 max training looks at how efficiently your system burns calories
  • We aren’t creatures of intellect, we are creatures of movement
  • Heavy lifting activates hormone release
  • Telomere study tells us that there is a finite number of divisions to each cell
    • This is called “the hayflick limit”
  • New DNA technology uses microscissors to alter DNA code
  • Studies show young blood plasma transplants rejuvenates older patients
    • In plasma, it’s the mixture of beneficial molecules
  • At some point stem cells will enable us to build organ tissue to replace our decaying organs
  • We used to think stem cells were irreversible but new technology allows them to be engineered in multiple directions
  • Look at oxidative stress markers for indication of risk to cancer
Direct download: TLS_4-10_mixdown.mp3
Category:general -- posted at: 4:15pm PDT

“You better not just be happy with a 9-to-5 job.” - Tai Lopez

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The jungle isn’t for everybody.

But for those of us not fulfilled at our 9-to-5, we may be feeling the urge to bite off a new challenge. This is where it can get tricky if we’re not careful. Our gut tells us to leave, that our full potential will never be reached if we don’t take the leap of faith, yet we don’t know the exact territory we’re walking into.

That’s why on today’s episode of The Tai Lopez Show, we are discussing the 8 rules of the jungle. When we pursue our entrepreneurial dreams, we must do our due diligence to have the best chance at success. Tune in to this episode to learn the intricacies of the jungle, so you know what to expect when you decide to pursue your passion with full force!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The best time management is spending the majority of the day on things you’re naturally good at.” - Tai Lopez

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Points to Keep In Mind

  • Warren Buffet says the most correlated factor to making your first million dollars is the age in which you start
  • The #1 reason why people give up on making their first million is an expectation of it being easy
  • Your first business should be service-based where you sell your time (dog-walking, personal training, etc.)
  • Today, you should start Internet-based businesses (social media marketing, home-sharing, e-commerce, etc.)
  • As you rise in wealth, prepare for betrayal by developing thick skin
  • “A nation is born stoic, and dies epicurean.” - Will Durant
  • Read Managing Oneself by Peter Drucker to learn about time management
  • Read Quiet: The Power of Introverts in a World That Can't Stop Talking
  • Be sure you’re only working hard once you figure out what works for you
  • Experiment with at least 12 different business ideas before settling on one
  • There are 4 M’s to motivation: money/materialism, mating/love, movement/freedom, mastery/status
  • Start with reading every day to develop repetitive skills





Direct download: TLS_3-29-19_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“People think entrepreneurs are risk-takers, but they’re actually the exact opposite.” - Anik Singal

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Sales textbooks say the same thing.

Focus on the key benefits. Provide value. Don’t hesitate on the ask. The more we read these bulletpoints, the more we learn about ‘how to sell.’ But are these lessons really helping us get our product or service inside people’s doors?

The answer is no. On today’s episode of The Tai Lopez Show, we are joined by Anik Singal, founder of e-learning company Lurn, to learn the real truth to sales. Anik’s insights spread across many different domains of business: from picking yourself up out of rock bottom to making deals in the boardroom, we can take our entrepreneur game to the next level from learning Anik’s story.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Most people think they need to be Batman in a sales situation. Instead, position yourself as Robin and make the thing you’re selling Batman.” - Anik Singal

(click to tweet)

Points to Keep In Mind

  • You can tell who your real friends are in failure
  • Failure provokes introspection; take note of your answers to “Why?” during this time period
  • Don’t let ego get in the way of your methodology during times of success; do the risk analysis
  • Listen to your mentors
  • Study your past patterns/cycles to figure out what was behind times of success and failure
  • Implement and take action
  • Hire how many people can be supervised, not how many people you can hire
  • The introduction of an ad needs to grab attention by answering: what’s in it for you
  • Position yourself as Robin and make the thing you’re selling Batman
  • Integrate storytelling to create connection, not credibility
  • We live in the age of interactive marketing; the day of direct marketing is gone
  • Use content to deliver value and build credibility
    • Make your content linear: lists or diagrams
  • Aim for 3-5 ‘Aha moments’; any more will be exhausting for your audience, any less will be disengaging
  • Integrate reason-respecting bias to shed perspective on the price of your product
  • The purpose of the pitch is to ask for a sale, but it’s really to provide value
  • Copywriting is not about trigger-words; it’s a sequence of a specific words that create a story
  • The best e-commerce content is a demo of the product
Direct download: Tai_Lopez_-_3-28-18_-_With_New_AdsFINAL_MIX.mp3
Category:general -- posted at: 2:25pm PDT

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“You have to know more about your business than everyone else in the world. Otherwise, someone’s going to kick your ass.” - Mark Cuban

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Success has no singular definition.

For some, it’s a number in the bank account. For others, it’s a feeling of happiness and fulfillment. And for many others, it’s somewhere in between these two ideas. There is no right or wrong definition of success; thus, we must evaluate it holistically before driving ourselves towards any version of it.

On today’s episode of The Tai Lopez Show, we are joined by the billionaire, Mark Cuban, to discuss what it takes to reach his level of success. As a young 20-something, after discovering that he was skilled at technology, Cuban founded his first company, MicroSolutions. Since then, he’s gone on to forging a net worth of over $3 billion. He is the star of Shark Tank, the owner of the Dallas Mavericks, the author of How to Win at the Sport of Business, and a source of knowledge for all of us to tap into.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“I’d be lying if I said I knew I was going to be a billionaire or that I thought it was even possible. It never crossed my mind. I just found whatever it took to motivate me.” - Mark Cuban

(click to tweet)

Points to Keep In Mind

  • The one thing you can control is effort
  • Find something you love to do, be great at, and find a way to sell it
  • Follow your curiosity, not your passions
  • Don’t look to others for answers, find them yourself
  • Find out what motivates you and do that
  • Look at how technology is being used today to figure out where it’s going tomorrow
  • Age is relevant to your entertainment-watching decisions
  • As you get older, you take the path of least-resistance



Direct download: TLS_-_Cuban__Ads_-_FINAL.mp3
Category:general -- posted at: 2:00am PDT

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“The name isn’t important. What is important is the story behind the name.”- Patrick Bet-David

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Personal brands are required.

Today’s digital-driven landscape calls all those CEOs and founders to step in front of the camera and tell your story. This call-to-action creates an upnprecedented opportunity for the companies of today to connect with the consumer.

On today’s episode of The Tai Lopez Show, we are joined by Patrick Bet-David, who has succeeded with both his personal and business brands. A child-refugee from Iran, Bet-David ultimately landed in America where he founded his insurance company, PHP Agency, which now employs over 6,000 people. And in more recent years, with the rise of the Internet and social media, Bet-David knew he had to launch his personal brand, Valuetainment, which has 400,000+ subscribers on YouTube.

Patrick discusses the challenges one faces when growing a business or brand in today’s episode. From selling such an unsexy product like insurance figuring out who to hire when growing his team, Patrick Bet-David has a lot to teach us and we are hear to listen and learn.

And don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!
  • Get specific on your target audience
  • Confucius said: “The man who chases two rabbits catches none.” Read Gary Keller’s The One Thing to figure out your one rabbit
  • Find competitive markets that you can put one twist to make new markets with no competitors - The Blue Ocean Strategy
  • Find a way to minimize mission, the smaller you get the more you can make
  • When hiring, view talent as talent
  • A genius maid will be better at marketing than someone who thinks he/she is a genius at marketing
  • Use personality questionnaires for hiring (ex: STAR); most will tell you the same thing
  • When interviewing, find the interviewees point of motivation to take action
  • Read The Quiet Power of Introverts 
  • You can judge a lot by how long someone works with their family
  • Shadowing people is the most important lesson in business
  • Social media will equalize the world by sharing information barrier-free 





Direct download: Tai_Lopez_-_3-21-15_-_FINAL_MIX_V5_NEW_ADS.mp3
Category:general -- posted at: 3:10pm PDT

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“If you can make something that’s genuinely educational and funny simultaneously, there’s serious money in that.” - Tai Lopez

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On today’s episode of The Tai Lopez Show, we are discussing a new genre called edutainment. By combining elements of education and entertainment, you are able to blur the lines between the two. This has your audience seeing content they never thought existed. Tune in to learn the process and implement this tone into your marketing materials!
Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If you download enough books, you will become a money-making machine.” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Try to embed ‘edutainment’ inside your content
  • There is a component of education and another of entertainment
  • There is a lot of money inside content that is both funny and educational
  • Our education system is flawed because we are taught subjects we do not need
  • Recreation is overrated compared to making money
  • Viral videos need to start with entertaining and bleed into educational
  • Look at books as someone (the author) giving you all his/her wisdom for $10
  • YouTube clicks cost much more nowadays
  • Try to work smart, not hard
  • Try to sense what the next big trend is and get there before the masses
Direct download: TLS_-_3-16_-_FINAL_MIX.mp3
Category:general -- posted at: 11:07am PDT

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“People are procrastinators. Give them a reason to buy right now or else they won’t.” - Tai Lopez

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Marketing is storytelling.

And any great story needs to answer the fundamental questions. What is being sold? Where can it be purchased? Why should it be purchased? Who should purchase it? And when should it be sold?

On today’s episode of The Tai Lopez Show, we are discussing how to make money online. By following a simple set of rules, you can create an online revenue stream to supplement whatever income you’re currently generating. Tune in today to hear how to integrate this into your product or service.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“What do you have to do to make money in business? You have to make more money than you spend. And then you have to attract clients.” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • 2 rules to business: make more money than you spend and attract clients
  • Force your website visitors into sales funnel conversions
  • Read The Selfish Gene by Richard Dawkins to learn how to simulate the future without doing it yourself
  • When first starting out, create a more clean website
  • Use video marketing to sell yourself by broadcasting your authority on the subject
  • Sell products that people use, not what you prefer/like
  • Start with products with a price point lower than $100
  • Use ClickFunnels or Shopify to create your e-commerce store
  • It used to take 6 months to make a website, now it takes less than 60 minutes
  • Test your marketing ideas using different Facebook campaigns
  • Sell on Amazon: most people prefer buying online there because credit card is stored
  • Show don’t tell; demonstrate your product and the reward you get from using it
  • People are procrastinators: give people a reason to buy now
  • Display social proof (how many people liked your product) on your website
  • Look to small franchises over small business owners
  • We all want: health, love, wealth, happiness




Direct download: TLS_-_3-15-19_-_FINAL_MIX.mp3
Category:general -- posted at: 1:28pm PDT

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“Learn how to read people. Learn how to write headlines. And learn how to speak persuasively.” - Tai Lopez

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Becoming a millionaire sounds like a dream.

But when we focus on creating the business of our dreams, the money starts to naturally flow our way. How we do this is with an unrelenting commitment to the project and purpose.

That’s why on today’s episode of The Tai Lopez Show, we are discussing how to make a million dollars. When we set a tangible goal of this amount, we then know exactly what we’re shooting for. That focus creates forward momentum, and before we know it, we are achieving the wealth and abundance we dreamed of having.   
Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!


“Cognitive dissonance kills your chance at making $1,000,000.” - Tai Lopez

(click to tweet)

Points to Keep In Mind
  • It takes the average person 12-20 years to become a millionaire
  • Learn how to read people, write headlines, and speak persuasively without being manipulative
  • Offer promotions that create shock and awe in the potential customer
  • Don’t split-test things that you know already work
  • Integrate ‘free’ verbiage and offers to encourage email sign-ups
  • Pitch potential customers on achieving status upon purchase of your product/service 






Direct download: TLS3-6-19-FINALMIXV2.mp3
Category:general -- posted at: 4:30pm PDT

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“Don’t be afraid of a little controversy. It makes you viral.” - Tai Lopez

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People don’t just pull out their wallets.

No matter the product or service, sales is essential to the growth of any business. In client meetings, pitching to investors, negotiating with vendors—these are all moments that call for in-depth sales knowledge and expertise.

That’s why on today’s episode of The Tai Lopez Show, we are talking about what they didn’t teach you in school: sales. Whether we’re just beginning to build the business of our dreams or trying to take it to that next level, proficiency in sales is essential to the growth equation. 

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You have to master the Internet in the digital age.” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Contrary to popular belief, sales doesn’t mean manipulation and pushiness
  • The core of sales is: can you get people to listen to your side of the story
  • Read The Laws of Human Nature by Robert Greene
  • “When all you have is a hammer, everything looks like a nail.” - Charlie Munger
  • Use the P.A.S.E. System (Practical, Action, Social, Emotional) to read people’s personality types and adapt accordingly
    • Practical - slow, accountant-types, think before they speak
    • Action - speak aggressively, say what you want, not easily offended
    • Social - those who believe social chit chat is most important
    • Emotional - introverted, not very talkative to strangers
  • Listen to people’s language, the words they use, to determine where they are on the P.A.S.E System
  • Harness the power of the Internet when selling in the modern-day economy
  • Understand that nothing is free in this world, Google and Facebook run on ads
  • Studies show that narcissists often speak in the third-person
  • Watch A Beautiful Mind to understand the fundamentals of game theory
  • Every action has an opposite and equal reaction
  • Research shows 60-70% of self-made billionaires started in sales
Direct download: TLS_-_3-1-19_-_FINAL_MIX.mp3
Category:general -- posted at: 2:38pm PDT

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“You don’t want to be surrounded by ‘yes-men.’ You want to be surrounded by people who are going to say, “Hey Boss, I have a better way.” - Jocko Willink

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Commitments are part of life.

From our jobs to our relationships, each demands our time and a specific role for us to play. When these become too much, we can feel our identity being crushed by lack of freedom. That’s why, to defend against this, we must harness a new level of personal discipline, so that we can use the free time to unlock new heights.

That’s why on today’s episode of The Tai Lopez Show, we are joined by Navy SEAL Jocko Willink to discuss his personal habits. Jocko is the author of 3 New York Times Bestsellers, most notably Extreme Ownership: How U.S. Navy SEALs Lead and Win. Willink’s insights spread across multiple domains: from discipline to foreign policy, all the way to how to run a business. Tune in to hear his insights, so you can optimize your day to find the best routine possible.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“I wake up at 4:30. That’s a really good root of personal discipline. When you make the decision to not snuggle back with your pillow, you will feel better.” - Jocko Willink

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Points to Keep In Mind

  • It something doesn’t make sense, put a stop to it
  • If you struggle with discipline, seek out martial arts to train yourself
  • Under Saddam Hussein, Afghanistan civilians were being tortured
  • In the initial phases of the Iraq War, American troops fought alongside Iraqi soldiers
  • The problem on the battlefield is that there is not enough decentralized command
  • Most of the door-to-door fighting has been done by Iraqi soldiers
    • ISIS has gone from 70,000 to just over 1,000
  • Personal discipline will set you free by making you feel good in the long-run.
    • Thus, you won’t make choices that try to make you feel good in the short-term
  • Napoleon said if you execute a plan that you know is wrong, you’re culpable
  • Life is part art (the human gut instinct) and part science (the metrics)
  • Once you’re no longer afraid to die, then you will just care about the people around you
  • Contrary to popular belief, the military doesn’t stifle creativity
  • Subjects in school should be taught together, as the interwoven story they are
  • There’s people who aren’t more anti-war than those who serve
  • Quick wars are good wars and heavily influenced by level of preparation

 

Direct download: TLS_2-22-19_-_FINAL_MIX.mp3
Category:general -- posted at: 2:51pm PDT

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“We’ve grown up in under an antibiotic umbrella where we think antibiotics are going to cover and cure everything.” - Dr. Martin Blaser

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It’s a no-brainer.

When we’re feeling under the weather, we seek out the antibiotic prescription. For bacterial infections, this works incredibly well. Within days, the sickness has cleared out from our system, and we can return to our normal life. But what happens over the long-run from this quick-fix?

On today’s episode of The Tai Lopez Show, we are joined by Dr. Martin Blaser, the Director of The Human Microbiome Project at NYU’s School of Medicine, to discuss the dangers of antibiotic use. Dr. Blaser has 28 patents, and is the author of Missing Microbes, a book that examines how our species is devolving with the declining supply of microbes in our system.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Our system is completely backwards. It’s a false economy. People are making a lot of money out of germaphobia.” - Dr. Martin Blaser

(click to tweet)

Points to Keep In Mind

  • Humans are actually a partnership between microbes and us (equal numbers of cells)
  • Without microbes we would not be alive
  • There is evidence that our supply of microbes is disappearing
    • Evidence that this is at the root of the rising rates of autism, celiac disease, Alzheimer’s, etc.
  • Most probiotics have not been tested in scientific studies over the long term
  • Kids who take on average more antibiotics than others turn out fatter
  • We only look at the benefits of antibiotics because doctors are too concerned about liability
  • Babies pick up their mother’s microbes in the birth canal
    • Rising rates of cesarean sections are preventing this from happening
  • 70 years ago, agriculture experts figured out that if you feed antibiotics to animals, they gain weight faster
  • Some cities have an antibiotics in their drinking water
  • Sweden uses 40% of the antibiotics we use
  • Epidemics come from the lack of diversity in our current living situations
  • Kids born by C-section are more prone to disease (celiac disease, juvenile diabetes, etc.)
  • The rate of juvenile diabetes is doubling every 25 years
  • A Denmark study showed that antibiotics increase risk of inflammatory bowel disease by 14% in kids
  • We’ve engineered a system where the doctor-patient relationship is sterile
  • Antibiotics change the metabolism in adults
  • We need better diagnostics to determine viral vs. bacterial infections
  • Food preservatives are antibacterials destroying our microbiome
  • Our good bacteria fights the bad bacteria; this is the problem with anti-bacterial products
  • Hospitals and doctors like C-sections because they’re scheduled
Direct download: TLS_-_2-13-19_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

Get NetSuite’s guide “Crushing the Five Barriers to Growth” when you go to netsuite.com/tai

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“Our infrastructure determines what we do. And we’ve become emotionally and economically dependent on our infrastructure.” - Joel Salatin

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There are too many problems to count.

From the education system to financial inequality, climate change to public health, unemployment to immigration, everywhere we turn there are issues worth talking about.

On today’s episode of The Tai Lopez Show, we are not just discussing these issues but rather, we are proposing solutions. At a roundtable with Dr. David Buss, Alex Mehr, and Joel Salatin, we address the pressing issues in today’s political/social climate. This conversation traverses free will, politics, the human condition, blockchain technology, evolutionary psychology, and much more. Tune in to carve a more nuanced lens on the world.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The only model of leadership that works is putting those who don’t want to lead in leadership positions.” -  Tai Lopez

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  • Frame the Republican vs. Democratic debate as a man vs. woman personality type difference
  • How tribes handle hunting vs. gathering with differing variance foods reveals how we should cooperate
  • Blockchain technology could empower people to vote with less barriers
  • Our infrastructure determines what we do
    • We’ve become emotionally and economically dependent on our infrastructure
  • Centralization of people causes problems
  • Our survival is no longer dependent on us making good decisions
  • Journalists are related to high traits of psychopathy
  • Twitter and current surveillance methods are a Blockchain 1.0
  • We create a set of idealized beliefs about people because we no longer live in small villages and know their histories
  • There are 33 states with active secession in play
  • Read The Sovereign Individual

 

Direct download: TLS_-_2-8-19_-_FINAL_MIX_V2.mp3
Category:general -- posted at: 4:42pm PDT

“Reciprocal altruism means if you scratch my back, I’ll scratch yours.” - Tai Lopez

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It’s easy to find yourself in the wrong crowd.

As our careers and businesses grow, more and more people come into our lives. They may want connection or friendship, but more often than not, they are acting from a place of selfish intention.

On today’s episode of The Tai Lopez Show, we are discussing the importance of screening these people before letting them inside our social circles. By implementing a stronger filter, we can ensure that those we spend our time with are the people having the greatest impact on our lives.

Tune in to today’s episode to learn what to look for when reading others, so you can make sure you’re only partnering with the best!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If your goal is to make $1,000,000 because that’s what you’ve calculated is required to retire on—that’s not greed. That’s goal-setting. That’s logic.” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • “For what profits a man if he gains the whole world but loses his own soul.”
  • On a neurological level, narcissism is a lack of brain matter in certain areas
  • The number 1 mistake people make in business is selecting the wrong business partner
  • Seek out sales jobs (60% of billionaires started in sales)
  • Find balance, rather than jumping to the extreme ideologies
  • You can only learn business by being in the trenches
  • If hesitant about college, start by taking just one class at a time
  • Distill the law of attraction by taking action towards who you want to attract
Direct download: TLS_-_2-1-19_-_FINAL_MIX.mp3
Category:general -- posted at: 3:39pm PDT

Join the Home Sharing Management Company Program at tailopez.com/hsmclive

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“The largest taxi service in the world owns no cars—Uber. The largest hotel service in the world owns no buildings—Airbnb. The largest journalistic magazine and media company has no reporters—Facebook.” - Tai Lopez

(click to tweet)

Real estate has made the most millionaires.

When we evaluate the profitability of each industry, nothing compares to real estate. The buying and selling of property has produced the most wealth. However, because of technological advancements like smartphones and mobile applications like Airbnb, a new opportunity exists: sharing property.

On today’s episode of The Tai Lopez Show, we are discussing how to make $1K-$10K/month using Airbnb. Whether we’re renting or owning properties, opportunities exist to profit from the unused space. But before we watch the money pour in, we must know what to look out for.

Listen to this episode to learn the insider secrets, so you can create wealth from the property you live in.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“A great way to network with billionaires is to not know who they are. That way you act normal.” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Implement screening filters on tenants when renting your home out on Airbnb
  • 92% of the cities in the United States allow home-sharing
  • Ignore the people who don’t believe in you
  • Start home-sharing with the empty bedrooms inside the place you currently live in
  • No matter the industry, find out ways to join the sharing economy
  • Make sure you have the right to sublease when you sign your lease
  • Services are the most inexpensive type of business to start
  • Don’t believe verbal agreements. Instead, make sure everything is spelled out in writing
  • Credit isn’t a black-and-white indicator of quality of tenant
  • When purchasing real estate, you want to buy from unsophisticated sellers
  • Create a separate website to advertise your property (use Wordpress, Wix, Squarespace)
Direct download: TLS_-_1-21-19_-_FINAL_MIX_V2.mp3
Category:general -- posted at: 1:55pm PDT

Go to squarespace.com/tai for a free trial and use the offer code TAI to save 10% off your first purchase of a website or domain.

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Get NetSuite’s guide “Crushing the Five Barriers to Growth” when you go to netsuite.com/tai

“People love people that subconsciously remind them of themselves. Narcissists love narcissists.” - Tai Lopez

(click to tweet)

We all want to change our situations.

But often times, we don’t have the skills necessary to initiate the shift. For whatever the reason is, we get stuck in a state of stagnation and can’t push the needle. How we overcome this blockage is by looking inward and assessing our own identity, so we can then navigate the world!

On today’s episode of The Tai Lopez Show, we are discussing narcissism and other personality traits. When we take personality tests, we can then decide where to push our efforts for self-improvement.

Listen to this episode to learn about key personality traits, so you can better understand the people around you!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If you go to entrepreneur conferences and walk into a room with 500 entrepreneurs, you are now in a room of 500 insane people.” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • The 6 attributes of narcissism: authority, self-sufficiency, superiority, exhibitionism, exploitativeness, vanity, entitlement
  • Read The H Factor of Personality to learn how to categorize people
  • Most narcissists don’t see themselves as narcissists
  • Extroverts like new things; introverts like routines
  • Machiavellianism is sneaky, two-faced, manipulative; linked to being bullied as a child
    • Characterized as people who pursue in an interpersonally exploitative strategy
  • Higher narcissism means higher extroversion and creativity
  • Childhood bullying is tied to higher levels of machiavellianism
  • Narcissism leads to higher levels of stress
  • Scientists say it takes the average person 67 days to break a habit
  • Conscientiousness is diligence, prudence, organization, and perfection
  • Scientists laugh at the Myers-Briggs test
  • We celebrate people with mental problems in the modern world
  • Men are more psychopathic than women
Direct download: TLS_-_1-9-19_-_FINAL_MIX_V2.mp3
Category:general -- posted at: 2:58pm PDT

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“Humans are meant to live in community life. Not as independent organisms.” - Tai Lopez

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Goals are easy to make.

But setting attainable goals and putting forth the necessary steps to achieve them requires effort and thought. With the new year, and our coworkers now discussing gym memberships and diet plans at the water cooler, we have to consider our own motivations before setting any halfhearted goals.

That’s why on today’s episode of The Tai Lopez Show, we are discussing the way of the Amish people. By understanding their methods of living, we can tap into their secrets for happiness, and apply those to our lives.

Tune in to this episode to learn how to achieve your goals by first finding your purpose.

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Not being connected to the natural cycles that we evolved to be in is the biggest problem.” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Choose apprenticeships over institutional education
  • Anthropomorphism is when you treat non-human things like humans
  • Examine the ways in which you are connecting to nature
  • When you try to live outside of nature’s laws, nature laughs last
  • Science shows that the human brain is wired to handle relationships with roughly 150 people in a network
  • When you don’t see different generations every day, you are less happy
  • Read The Power of Now by Eckhart Tolle
  • Conscientiousness is diligence, prudence, organization, and perfection
  • Write out your plan for tomorrow at the end of each day
  • Amish people, on average, work 15 hour days
Direct download: TLS_-_12-31-18_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

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