The Tai Lopez Show

“Most of the people in the world want to exploit you. Humans are very tribal.” - Tai Lopez

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Everyone says to network.

But is networking that helpful if we’re just bringing bad people into our world? When we ask ourselves this question, we are forced to take a closer look at our social circles. The people we choose to surround ourselves with are the ones that influence us the most, so we must make sure that they are there for the right reasons.

On today’s episode of The Tai Lopez Show, we are discussing how to control our social circle. As our careers progress, we find more and more people entering our lives. This influx can be overwhelming if we don’t take the time to evaluate whether or not the people around us are serving or hurting our success.

Tune in to today’s episode to better understand people’s intentions, so you know who to surround yourself with.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“New friends are good, but old friends are better.” - Tai Lopez

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Points to Keep In Mind

  • Humans look to exploit those who are not in their tribe
  • Studies show that 1 out of 17 people will be a good match for you
  • One of the biggest problems for entrepreneurs is starting a business with someone they don’t know
  • Create bubbles for your friends, acquaintances, and business partners
  • Understand that new friends are good, but old friends are better
  • The average person you meet will not fit with you
Direct download: TLS_10-26-18_-_FINAL_MIX_V2.mp3
Category:general -- posted at: 2:00am PST

“Humans are less happy now. For many reasons, but it’s really because life has become too complex. And what’s complex is the messaging.” - Tai Lopez

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It’s hard to know who’s telling the truth.

Everywhere we turn, we’re met with someone new feeding us some new bit of information. When it comes to our career and education, we are instructed to go to the academic institutions, acquire the degrees, and then the jobs will be coming to us. But is this reality?

On today’s episode of The Tai Lopez Show, we are discussing how to detect lies. From the media feeding you misleading headlines to your best friends saying they “love you,” convoluted messaging is everywhere. Developing a radar to distill the truth from the nonsense will take you to new heights.

Tune in to today’s episode to understand the lies we are fed, as they relate to career and education.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You don’t need that many hugs. People are getting too soft in the modern world.” - Tai Lopez

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Points to Keep In Mind

  • Deluding bias is the human’s tendency to lie
  • Action is the translation of truth
  • The definition of love is you go above and beyond
  • Stepparents have a 100x higher changer of abusing kids
  • Read The Selfish Gene by Richard Dawkins
  • You will find the true allies in life once you learn to discern the nonsense from truth
  • The longer laws get, the more corruption there is in society
  • When you oversimplify problems, you start to blame others when the fault is yourself
  • Everyone loved Hitler when he first came to power
  • Try to interpret the vibe of those around you over the content/words
  • Read Freud’s Civilization and Its Discontents
  • What’s causing unhappiness is the complexity of the messaging
  • A liar can only see his/her side of the story
  • Variability is the sign of truth
  • Envy is the only sin that doesn’t feel good in the moment
  • Words are always easier than action
  • Use Narcissism Personality Test to find out which how you score on: authority, self-sufficiency, superiority, exhibitionism, exploitativeness, vanity, entitlement
  • Think of breaking off relationships as breaking bones; it’s better when it’s a clean break
Direct download: TLS_-_10-25-18_-_FINAL_MIX.mp3
Category:general -- posted at: 4:10pm PST

“Correct a fool, and they will hate you. Correct a wise person, and they will love you.” - Tai Lopez

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The media paints a very specific picture of what’s required for success.

We watch the movies and see the images of the entrepreneur grinding away late into the night. This mass messaging has us feeling inadequate when we aren’t burning the midnight oil on our side hustles. But what if your recipe for success calls for something different?

On today’s episode of The Tai Lopez Show, we are discussing what’s at the heart of productivity. Diligence, conscientiousness, organization, prudence; these are the core tenants of a reliable and dedicated worker. Tune in today to learn how to apply these fundamental principles to your daily practice and take your professional hustle to the next level!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“When people tell you the truth, it stings for a second. And then it goes away.” - Tai Lopez

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Points to Keep In Mind

  • Working hard has a different definition for everyone
  • It’s not your fault, it’s the system’s fault for not teaching what a day’s work is
  • Be aware of when writing a to-do list is a step backwards
  • Germans instill a sense of discipline in their people: if you have something to do, just start it and you’ll be halfway there
  • Use your common sense: how do you make the situation better than it was before?
  • K.I.S.S. - Keep It Simple Stupid
  • Conscientiousness is diligence, prudence, organization, and perfection
    • This is the number one predictor of success in business
  • One bad apple spoils the whole bunch
  • Prudence translates to decision-making
  • Agreeableness is flexibility, patience, gentleness, and forgiveness
    • This is not that correlated with success
  • Diligence translates to hard work; when something is challenging, you invite the challenge instead of shying away
  • There’s 3 types of people: those who make things happen, those who watch things happen, and those who wonder what happened
Direct download: TLS_10-22-18_-_FINAL_MIX.mp3
Category:general -- posted at: 3:19pm PST

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“Most entrepreneurs fail at targeting. They have OK landing pages, good creative assets, but they don’t know how to target. Spend marketing dollars on the people who will actually purchase your product.” - Dr. Alex Mehr

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Every business must have an online presence.

Whether that’s as simple as a Facebook page or as complex as a custom-built online store, a company must digitize its DNA today. By bringing the business to the cloud, you are able to harness the Internet’s power, making your potential customer base that much bigger.

On today’s episode of The Tai Lopez Show, we are joined by Dr. Alex Mehr to discuss the pillars of an online business. He is the CEO of MentorBox, an online book subscription service. In the past, he has run online businesses that have done over $1 billion in revenue. Today, we hear his insights on what it takes to launch a successful company on the Internet.

Tune in to hear Dr. Mehr’s unique insights, so you can integrate them into your business or brand.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“New entrepreneurs are better off selling other people’s products. That’s the first step. Next step is: white-label someone else’s product or come up with your own proprietary product.” - Dr. Alex Mehr

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Points to Keep In Mind

  • Every online business has 3 elements:
    • How you’re going to drive people to the website
    • A landing page that offers a small exchange of value for email address
    • Lifetime value for visitor moving forward
  • You want to sell things with a price point less than $100
  • Making your online business subscription model will triple your revenue
  • Use ClickFunnels to start a website with sales funnels cooked into it
  • New entrepreneurs are better off selling other people’s products.
    • Next step is: white-label someone else’s product or come up with your own proprietary product
  • Use your iPhone to film intro video that will live on the landing page of the website
  • Difficult for visitors to leave if there is a picture of a human face looking out of the computer
  • Optimize your landing page mobile
  • Jeff Bezos’ original Amazon.com in 1994 cost $100,000
  • Think of Facebook Ads in terms of pizza: campaigns, ad sets, and targeting
  • Always optimize for conversion (usually for sales)
  • Try to make money while you’re doing other stuff
  • The key subscription models is retention
  • Make 3-4 minute video ads on YouTube and Facebook that route visitors to your site
  • Use USPTO.gov to check your name against existing trademarks
  • There’s no chance without a change in your routine
  • Read The H Factor of Personality to learn how to categorize people
  • Be careful of how books become outdated in more tech-related categories

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Direct download: TLS_10-15-18_-_FINAL_MIX.mp3
Category:general -- posted at: 3:13pm PST

“People are procrastinators. Give them a reason to buy right now or else they won’t.” - Tai Lopez

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Opening up a business once meant signing a lease.

But today, the recipe for entrepreneurship calls for something far different. With just a few clicks online, you can have an e-commerce store up and running. Gone are the days of gatekeepers, as most online platforms have removed the barriers to enter entrepreneurship.

That’s why on today’s episode of The Tai Lopez Show, we are discussing how to make money online. By following a simple set of rules, you can create an online revenue stream to supplement whatever income you’re currently generating. Tune in to today’s episode to learn how to launch this side hustle!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“What do you have to do to make money in business? You have to make more money than you spend. And then you have to attract clients.” - Tai Lopez

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Points to Keep In Mind

  • Use video marketing to sell yourself by broadcasting your authority on the subject
  • Sell products that people use, not what you prefer/like
  • Start with products with a price point lower than $100
  • Use ClickFunnels or Shopify to create your e-commerce store
  • It used to take 6 months to make a website, now it takes less than 60 minutes
  • Test your marketing ideas using different Facebook campaigns
  • Sell on Amazon: most people prefer buying online there because credit card is stored
  • Show don’t tell; demonstrate your product and the reward you get from using it
  • People are procrastinators: give people a reason to buy now
  • Display social proof (how many people liked your product) on your website
  • Look to small franchises over small business owners
  • We all want: health, love, wealth, happiness
Direct download: TLS_10-9-18_-_FINAL_MIX.mp3
Category:general -- posted at: 11:44am PST

The more you LEARN, the more you EARN. Go to skillshare.com/tai to get 2 months for $0.99!

“It’s good to convey your authority, but it has to be authority that translates to how you can help the customer.” - Tai Lopez

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Each person has a unique story.

But it’s sometimes hard to see that inside the very noisy marketing world. From all angles, all day, we are bulldozed with branding content that aims to shift our consumer behavior. But how much of it actually work? When we take a step back and examine what messaging is actually effective, we see that it’s those that are derived from truly unique stories.

On today’s episode of The Tai Lopez Show, we are discussing the ins and outs of the storytelling required to effectively market. From how to design your website to what content you should be posting to your personal social media pages, this discussion has answers to all marketing questions. Tune in to apply these insights, so you can ensure a long and healthy career as a marketer!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Go into business in something where a large group of people wake up and say, “You know what’s the problem in my life? This.” - Tai Lopez

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Points to Keep In Mind

  • Scientific studies use babies to remove societal influence/bias from the experiment
  • Don’t use stock photography in your marketing materials
  • Look at the Kardashians for influence on story and relatability
  • People lie, but numbers don’t
  • Use case studies on your website (ex: weight loss before/after photos)
  • Answer the Who/What/Where/When/Why of your business on your website
  • Implement urgency into your product messaging
  • Analyze minutes watched instead of views when interpreting your video content
  • Confucius said: “The man who chases two rabbits catches none.”
  • Follow Jay Samit to learn about internet disruption
  • Position the messaging to answer why the customer should care

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Direct download: TLS_10-3-18_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

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