The Tai Lopez Show

“When what you say vibes with what people already think, it will be well received” - Tai Lopez

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When it comes to selling physical products, you will gain massive amounts of value through getting your product placed on retailers shelves. In fact, for many small business owners, getting a distribution deal with a massive chain store is a dream.

But that is the problem: The companies know that, which means that their first offer will probably be a terrible deal for you, and could likely even put you out of business!

That is why today we’re talking about the right way to negotiate a deal with a large retailer, to get your product on their shelves without getting screwed in the process.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“In negotiating, you need to be the flame not the moth, meaning you need people to chase you, not the other way around” - Tai Lopez

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Points to Keep In Mind

  • When it comes to selling physical products, getting your foot in the door at retailers can be a massive advantage
  • After you have your product, you need to get it out to influencers so that they will start talking about it and getting people excited about it
  • When you do this well, people will start walking into stores, expecting to see your product, and will start asking about it
  • At first, the stores won’t think anything of it, until 2-3 people per day are asking about it, and then they will start to dig into it
  • At this point they will reach out to you, but they know that they have all the leverage at this point, so this is not the right time to make a deal with them
  • As they come and ask, you need to find ways to say no nicely for about a year while you build online and evangelize your customers until they are raving fans of your product
  • The whole point of all of this is to get to the point where you have power and can negotiate a contract that is fair
  • You will only be able to negotiate a deal that is fair with retailers after you have had the self control to say no for long enough until they want your product badly enough that they are willing to come to good terms with you
  • In negotiating, you need to be the flame not the moth, meaning you need people to chase you, not the other way around
  • If you want to meet someone at a networking event, the best impression you can make is if you know someone who knows the person, and can tell them that they “have to meet you” for whatever reason
  • For some reason, astrology will go a long way with women
  • In marketing, you should always consider that people love themselves the most, so anything that reflects themselves back to them will be well-loved
  • When what you say vibes with what people already think, it will be well received
Direct download: tai_lopez_-_11-30-17_v3_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Motivation is essential to success, but you need to LEARN how to motivate yourself” - Tai Lopez

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Motivation is required for success. It’s as simple as that. But while most people understand this truth, few people take the time to learn how to motivate themselves effectively and well. People learn a few of the things that motivate them, like money, or relationships, or achievement, and they put all their energy into that one aspect.

But below I’m outlining the 17 different aspects of what motivates you, and how you can use them to achieve more.

In all of this, it’s importance to have balance. Too often people get all caught up in one or two of the below, and put 90% of their effort into those things. Instead, work on spreading these out evenly in your life, around 5% or so for each, to make sure your life is as fulfilling and happy as possible.

“The secret to being able to change is understanding why things are the way they are” - Tai Lopez

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Points to Keep In Mind

  • Motivation is essential to success, but you need to LEARN how to motivate yourself
  • Life is about doing and enjoying stuff
  • The secret to being able to change is understanding why things are the way they are
  • Everything in life is a trade-off of some good and some bad
  • One of the most painful things in life is not being able to make sense of what happens
  • ALL 17 of the below things must be experienced to feel fulfilled
  • Don’t focus on any single one of the below things. Work for a mix of all 17

17 Reasons

Ambition

  • Achievement: Accomplish difficult tasks, overcome obstacles, and become an expert
  • Recognition: Be recognized for what you do
  • Exhibition: Impress others with your actions or words

Materialism

  • Acquisition: It’s ok to have some materialistic goals. Use it as motivation
  • Order: Make things clean, neat, and tidy
  • Retention: Hoarding things- within balance
  • Construction: Build some things, get your hands dirty

Defense of Status

  • Infavoidance: Concealing a handicap or a failing
  • Defense: Defend yourself
  • Counteraction: Make up for failure by trying again, have pride

Human Power

  • Dominance: Control one’s environment
  • Deference: Admire a superior person, praising and yielding to them
  • Autonomy: Breaking free from constraints
  • Contrarience: Being oppositional
  • Aggression: Forcefully overcome an opponent
  • Abasement: Surround and submit to others, and accept punishment
  • Blame Avoidance: Shifting and stifling blame-worthy impulses
  • Harm Avoidance: Desire to avoid harm
  • Infavoidance: Avoiding being humiliated or embarrassed

Affection Between People

  • Affiliation: To be close and loyal to another person
  • Sex: To form relationships that lead to sexual intercourse
  • Rejection: Reject certain people and things
  • Nurturance: Help the helpless, feed and keep them from danger
  • Succorance: To have one’s needs met by someone else
  • Play: Have fun, laugh, and relax

Exchange of Information

  • Sentience: Seek out and enjoy sensual experiences
  • Cognisance: Understand, be curious, ask questions and find answers
  • Exposition: Deliver information to others
Direct download: tai_lopez_-_Ep_3-24-17_re-release_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Good eating lifestyle is not a diet, because it’s not limiting. It’s a lifestyle” - Tai Lopez

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The Gracie Diet is an eating lifestyle, developed by the Gracie family of Brazilian Jiu Jitsu fame, and designed to combine the correct foods with each other, to give you energy and health to accomplish what you want in life.

But even more fundamentally, in this episode I talk about why it is important to be willing to experiment. Those who have done incredible things have always been willing to experiment, to try things out and see if they work, and whether that’s diet, lifestyle, habits, or anything else, everyone is different, and so experimentation is often the only way you can know if something is right for you specifically.

“When starting a new lifestyle, take it slowly and in stages” -Tai Lopez

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Points to Keep In Mind

  • The fuel you put in your body is going to affect your performance in a powerful way
  • Most people don’t pay nearly enough attention to how certain foods make them feel
  • Many people are guided almost entirely by the pleasure of eating
  • Good eating lifestyle is not a diet, because it’s not limiting. It’s a lifestyle
  • Most people lack potassium in their diet
  • Eat fruit for dessert
  • A 24 fast once per month is a great cleanse
  • If you write down everything that you eat, you will realize that you’re not eating the way you want
  • When starting a new lifestyle, take it slowly and in stages
  • Make sure you hang out with people who eat similarly to the way you want to eat, because it will affect you greatly
  • Be constantly willing to try out different things, to find out what works for you
  • Willingness to experiment is extremely important to success
  • Take naps

“Willingness to experiment is extremely important to success” - Tai Lopez

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Direct download: tai_lopez_-_Ep_2-1-17_rerelease_-_FINAL_MIX.mp3
Category:general -- posted at: 7:48am PDT

“The moment someone meets you, they need to get the impression that you can help them reach their goals” - Jordan Belfort

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Last week was a blockbuster week for the Tai Lopez Show, and today we’re reviewing some of the highlights, from the real “Wolf of Wall Street,” Jordan Belfort’s crazy stories and advice on how to become a master salesman, to the specific techniques I use to grow my social media 10 10.9 million followers, to Scott Galloway’s incredibly insightful analysis of the “big four,” Google, Apple Amazon and Facebook, why they have achieved the massive success that they have, how we can learn for them, and what it means for society as a whole.

If you are not subscribed to The Tai Lopez Show, you need to be, because this is the kind of information and education that we are bringing to you every single day. Subscribe in Spotify, iTunes, or wherever you listen to podcasts, and make it a part of your daily commute, when you’re working out, or doing anything else, so that you can systemize learning to make it a daily pursuit, and get a little better every single day.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Study the most successful companies in history of develop a model for what you want to do” - Scott Galloway

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Points to Keep In Mind

  • We all enter adulthood with certain insecurities that can screw up our motivation for what we are doing
  • When you have all those insecurities, you think fame and wealth will solve them, then you become rich and famous and still feel the same way, you start looking for other outlets
  • Every idea has a certain amount of value intrinsic to it, but that amount is either multiplied or subtracted from, depending on how the person is able to express it to others
  • Human communication is 45% body language, 45% tone of voice, and 10% words
  • Eye contact is essential to developing any level of trust
  • The moment someone meets you, they need to get the impression that you can help them reach their goals
  • If you make a bad impression, it takes 7 subsequent meetings to change that
  • We’ve been conditioned to respect elders and allow them to control the flow of the conversation, so getting into that position will allow you to control the sale
  • You have to act as if before you can become that way
  • Persuasion is a linchpin skill for success
  • If someone is really committed to learning the skills required and putting in the time required, it’s almost impossible for you not to succeed
  • Without fear there is no courage
  • The fastest growing company in history was built off social media
  • The social proof of your following on social media is very important
  • Start with a global campaign to grow your Facebook following, to decrease the cost per follower
  • You should shoot for a minimum of 10k followers on each platform
  • If you grow your Facebook fan page, you can redirect a lot of them to Instagram
  • Use share for shares to grow Instagram, but share somebody else’s content before asking them to share yours
  • I recommend posting approximately 7X per day
  • Twitter is the platform that allows the most activity
  • Use live streams for intense attention
  • Companies in the past would underpromise and overdeliver, big tech has flipped that formula and reporters seem to put up with it
  • 80% of our phone time is spent in-app, and 6 of the top 10 apps are owned by Facebook
  • In the age of big tech, we need to start thinking about if what is good for the consumer always good for society
  • Study the most successful companies in history to develop a model for what you want to do
  • Our instinct, since we emerged from caves, is to always want more, because the penalty for less was death
  • Apple has the margins of a lamborghini with the production capabilities of a Toyota
  • Irrational in the consumer world is Latin for ‘huge margins’
  • Recurring revenue business models allow companies to not have to discover new customers constantly
  • As a company, you will be in a good position if you are perceived as a career accelerant
  • Apple is able to control the customer experience through their physical stores
  • Get a job, and whether you think you will stay there long term or not, focus aggressively on it while you’re there
Direct download: tai_lopez_-_11-26-17v2_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

Buy Scott’s book “The Four” and his others here.

“Our instincts, ever since we emerged from caves, is more. We always want more, because the penalty for less was death” - Scott Galloway

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Apple has managed to do something that no other company in history has: Combine the lowest cost of goods through mass production with the highest profit margins available only to luxury brands.

This combination has resulted in a company that has massive profits, and the most valuable company in the world.

This demonstrates the value of finding a way to appeal to irrational urges and instincts, like status and mate-worthiness, in your marketing and product design.

Learn how Apple was able to pull this off, and what it means for how you can achieve massive margins in business, on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The more for less business strategy is usually the company that is the most valuable in the world” - Scott Galloway

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Points to Keep In Mind

  • In the modern age, we don’t tend to depend as much on a superbeing “God” for answers, but we still have anxieties, so Google is now filling that role
  • Google is our modern-man’s God
  • Facebook taps into our need to love and be loved
  • The number one indicator of your chances to make it to 100 is the number of people that you love
  • Our instincts, ever since we emerged from caves, is more. We always want more, because the penalty for less was death
  • The more for less business strategy is usually the company that is the most valuable in the world
  • Apple is the new signal that you have good genes, and are a good mate
  • Apple has been able to pull off the impossible: It can secure components for the lowest price, and then charge the highest price for it
  • Because Apple taps into our irrational urges, it is the most profitable company ever

TaiLopez.com/TheFour

Direct download: tai_lopez_-_11-25-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

Buy Scott’s book “The Four” and his others here.

“Old media has basically been co-opted into being the investor relations PR department for big tech” - Scott Galloway

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Scott Galloway is here today to talk about his new book “The Four,” which discusses the major four tech companies, Apple, Google, Amazon, and Facebook, and the ramifications of the world we live in.

In the process, we talk about how marketing works in today’s information economy, why irrational urges are the best space to work in because they provide massive margins, how Google has come to replace God in our lives, and why the more boring, less sexy industries are often the best opportunities to make good money.

Learn about all of that and more on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The question we have to wrestle with is: Is what is good for the consumer always good for society?” - Scott Galloway

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Points to Keep In Mind

  • Amazon does a very good job of dominating the news cycle with features announced carefully for this purpose, sometimes more for the purpose of the PR than for the feature itself
  • Old media has basically been co-opted into being the investor PR department for big tech
  • Traditionally, companies would try to under promise and over deliver. Because of the current news cycle, the reverse is the case with big tech
  • The big four tech companies are getting to the point where they are starting to effectively replace religion in our lives
  • Big tech is bringing very complex moral questions with it
  • 80% of our phone time is spent in app, and 6 of the top 10 apps are owned by one company: Facebook
  • Most of the money spent on advertising is with big tech companies
  • As tech does better, it lowers prices, the reverse of the trend we see in traditional companies
  • People now look to Google for truth, rather than traditional sources
  • The question we have to wrestle with is: Is what is good for the consumer always good for society?
  • We’ve had job destruction in the past, we’ve just never had companies as good at it as big tech is today
  • Our evolutionary instinct is to want more, because lack causes starvation. But in the current first-world dynamic of plenty, this has some unintended consequences
  • Irrational urges on the part of the consumer can lead to massive margins
  • More households have a recurring revenue relationship with Amazon Prime than voted in the 2016 presidential election or have a landline
  • Brands may need to start to open stores to maintain their irrational margins
  • The more boring the industry, the higher the potential ROI

TaiLopez.com/TheFour

Direct download: Tai_Lopez_-_EP_11-24-17.mp3
Category:general -- posted at: 2:00am PDT

“The more followers you have, the easier it is to get more followers” - Tai Lopez

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When you are starting to grow your social media following, you need to remember the impact that “social proof” will have on your results. Social proof means that people see that other people are interested in you, and it makes them more likely to check you out, and ultimately follow you on social media platforms.

This is why it is not of paramount importance, starting out, that you only target the customers that will be worth the most to you, but rather that you initially focus on the followers that will be less expensive to acquire, before reaching out to the followers that will be the more expensive to acquire, and potentially worth more to your business in the long run.

Do not forget this essential step of developing social proof, early on in the process of building your social media following. Learn how to do it on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Shoot for a minimum of 10k followers on each platform” - Tai Lopez

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Points to Keep In Mind

  • Use a global campaign on Facebook to start
  • Use the format: “If you like X, like my page”
  • Starting with a global campaign makes it less expensive to get your first followers
  • The more followers you have, the easier it is to get more followers
  • Shoot for a minimum of 10k followers on each platform
  • Use Facebook to grow other platforms
  • On Instagram, share someone else’s content, and then ask them to share yours- only AFTER you have shared theirs

TaiLopez.com/Manage

Direct download: tai_lopez_-_11-23-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

Only 18 hours left to let me grow your social media for you! TaiLopez.com/Manage

“Social media is responsible for the fastest growing business in history” - Tai Lopez

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Social media has turned into the most valuable asset you can build, whether for your business, or even for your personal brand. These days, social media can skyrocket your business, and some of the fastest growing businesses today rely on it for their marketing.

Today on the podcast, I am teaching you the 10 strategies that I use to grow my social media following by massive numbers every single day, so that you can do the same thing. Or, I am simply offering you the opportunity to let me grow your social media for you.

Whether you want to do it yourself, or let me do it for you, investing in social media growth is essential to your long-term success, and I am showing you exactly how to do it on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Profit in business comes from repeat customers, so do a good job for people and they will come back” - Tai Lopez

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Points to Keep In Mind

  • Social media is responsible for the fastest growing business in history
  • You must master the game of social media if you want to be successful
  • Learn and understand how to use Facebook pages
  • You can use Facebook to get followers on all of the other platforms
  • Start with a global campaign, and boost certain content with very simple call to actions, telling people to like the page
  • Starting with a global campaign allows you to get the cost per action down to a low price point
  • High follower count is important because the more you have, the easier it is for you to get more, because of the social proof of your follower count
  • 10k followers on each of the main platforms is a minimum you should shoot for to start
  • A good format is, “If you like X, like my page.” Consider adding a photo of you with X
  • If you grow your Facebook page, it becomes much more easy to grow your other platforms, especially Instagram because the ad platform is the same
  • Instagram share for share:
    • First, share somebody else’s content
    • Let them know that you did
    • Then, you can come back later and ask for them to reshare something of yours
  • While Twitter is more difficult to make money from, it is still very valuable, and often undervalued today
  • On Twitter, you have to post more often. I recommend approximately 7 times per day, and you have to post natively to Twitter, not through other platforms like Instagram
  • While more people watched Instagram stories than Snapchat, Snapchat has better user engagement
  • When a platform is difficult to grow, it can be easier to compete, if you can crack the code
  • Again, with Snapchat, you can take your Facebook followers and redirect them to follow you on Snapchat
  • Use Facebook as the anchor to grow your other social media accounts
  • Use live for powerful, intense, urgent attention
  • Social media followers are not just for your ego, they are the new way to reach people
  • Email marketing is still extremely important
  • The game of business is to invest, and social media, when done right, can have a very high return on investment
  • Social media followers are very valuable in the long term because, after you have initially paid to gain them, you can then still get in front of them continually in the future
  • You do not need to do blackhat social media activity in order to grow. You can do it the real way!
  • You can gauge the quality of your life by your level of stress when you go to bed, and when you wake up
  • Profit in business comes from repeat customers, so do a good job for people and they will come back
  • Always start out by building a relationship, and then do bigger and bigger things

TaiLopez.com/Manage

Direct download: tai_lopez_-_11-22-17_-_FINAL_MIX.mp3
Category:general -- posted at: 10:24am PDT

“Body language has a way of slipping under the radar of the conscious mind, and communicating directly with the unconscious mind” - Jordan Belfort

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If you want to get good at sales, you have to learn how to be perceived as an expert in whatever it is that you are selling. This is because when you speak and act as an expert, and the person you are talking to starts to view you as an expert, you are allowed to control the flow of the conversation, which is one of the most important things when it comes to being good at sales.

But there are specific steps to being perceived as an expert, and a lot of it has to do with the way you talk, your body language, tonality, and what you are saying. Today, Jordan Belfort is explaining exactly how to be perceived as an expert in whatever it is that you are selling.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If you make a bad first impression, it takes 7 subsequent good impressions to change that” - Jordan Belfort

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Points to Keep In Mind

  • Human communication is 45% body language, 45% tonality, and only 10% words
  • Words matter greatly when you’re speaking, but you need to understand that you’re communicating even when you’re not speaking
  • Body language has a way of slipping under the radar of the conscious mind, and communicating directly with the unconscious mind
  • Lack of eye contact will make people not trust you
  • When someone has first contact with you, they need to believe that you are worthy of making a sale
  • If you make a bad first impression, it takes 7 subsequent good impressions to change that
  • The only way that you can make every sale the same is by being perceived as an expert, because that is the only way you will be allowed to control the conversation
  • Confidence starts with “acting as if”
Direct download: tai_lopez_-_11-21-17_V2_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“A lot of people have great ideas and concepts, but if you don’t know how to express them to others and persuade them, you will not be able to do much with your ideas” - Jordan Belfort

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Today’s guest is none other than the Wolf of Wall Street Himself, Jordan Belfort, and we’re talking about sales, how to learn to be a better salesman, and more generally, how to become more persuasive in everything you do in life.

A lot of business people have good ideas and concepts for their business, but in reality, the value of their idea is either multiplied or drastically reduced by their ability to persuade others of their idea!

This is why sales is important to everyone, not just people who do or plan to make their living as a “salesman.” If you want to be successful, you will have to learn how to convince others, and Jordan’s Straight Line System is the proven strategy to teach you how to do that.

Learn all of that and much more, on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Strategic preparation is essential to good sales” - Jordan Belfort

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TaiLopez.com/Wolf

Points to Keep In Mind

  • A lot of people have great ideas and concepts, but if you don’t know how to express it to others and persuade them, you will not be able to do much with your ideas
  • Even people who are natural at something follow certain rules and strategies, they just do it naturally. But anyone can learn them
  • Strategic preparation is essential to good sales
  • Your prospect needs to be 10 out of 10 on your product, trusting you, and your company, before closing
  • Rookie salespeople skip the qualifying section of the sales process. First of all, you need to make sure your prospect is in the market in the first place
  • By asking smart questions, you can get into solid rapport with prospects
  • Your prospect has to believe that you really care about them
  • Your prospect has to understand that, fundamentally, you’re just like them
  • Every idea has a certain amount of value to it. But the way it is presented either multiplies that value, or takes away from it
  • Persuasion is a learnable thing
  • Human communication is 45% tone of voice, 45% body language, and only 10% words
  • Body language has a way of slipping under the radar, and going right to the unconscious mind and creating a gut reaction
  • When someone makes their first impression of you, they should be thinking:
    • This person is sharp as a tac
    • This person is enthusiastic
    • This person is an expert in the field
  • If you make a bad first impression, it takes 7 subsequent meetings to turn that around
  • When you’re perceived as an expert, it gives you the opportunity to control the flow of the conversation
  • The first stage of confidence comes from acting as if
  • Study the best, in detail, to model it and eventually become it
  • Resilience has to do with the fundamental belief that you have what it takes to be successful
  • Once you learn how to communicate, it changes who you are, and you become the successful person you could be
  • Without fear, there is no courage
  • Objections are nothing more than smoke-screens for uncertainty

 

TaiLopez.com/Wolf

Direct download: tai_lopez_-_11-20-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT