The Tai Lopez Show

“If people like your vibe, they will be likely to buy from you” - Tai Lopez

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To be successful in anything in life takes an ability to sell, or more generally to be persuasive. Whether your focus is business, or even if you’re simply deciding where to go out tonight and have to convince your friends of your idea of where to go, you’re going to be selling.

Today’s episode digs into the specific techniques in sales that will take you from not knowing what you’re doing and having a low level of persuasion, to having the ability to effectively persuade others, and so be able to lead your best life and see the success you are desiring in it.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Enthusiasm will go a long ways in sales” Tai Lopez

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Points to Keep In Mind

  • Good salespeople start with questions, bad salespeople start with features
  • You can’t sell the solution if you don’t know what the need/problem is
  • Keep the prospect talking as much as possible
  • People hate silence on the phone, if you leave silence, people will start to reveal more and more about themselves
  • Choose which “frame” you want to use to show why someone should buy from you
  • Salespeople have to have incredible amount of positiveness in their attitude
  • Enthusiasm will go a long ways in sales
  • Even genius people are not super logical. You have to appeal to emotions
  • If people like your vibe, they will be likely to buy from you
Direct download: tai_lopez_-_10-31-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

When you combine a great tone with a great pitch, that’s when the magic happens

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Getting good at sales has a very specific formula to it, and when you learn that formula, you can dominate the sales industry. Because, instead of flailing around and trying new things out all the time, never knowing if they’ll work or not, when you have a formula you know what works, and from there you can simply hone and refine that formula.

Today, I’m talking with Chris Smith of Curaytor about what goes into highly effective and persuasive sales. We talk about how too many people focus on features over benefits, when the benefits actually sell the product, why you should listen more and talk less, how to use tone, and much more!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

Talented people start with questions

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Points to Keep In Mind

  • If you’re not afraid of the phone, you’ll never be poor
  • Instead of focusing on the features, go “feature, benefit, then tie-down”
  • You must get your prospect to agree with you
  • Don’t jump to the pitch, there are a lot of steps that lead up to the pitch
  • When you combine a great tone with a great pitch, that’s when the magic happens
  • Your sales pitch must not seem too scripted
  • Time destroys all sales. Follow up quickly
  • It’s almost impossible to overpay a good person
  • You need the prospect to speak a lot when you have them on the phone
  • Talented people start with questions
  • You can’t sell a solution if you don’t know what the problem is, and what is needed
  • Enthusiasm is essential to selling
  • Nobody closes all deals, to thick skin is essential
  • Get called out by qualified people who can help you out

Curaytor.com

Direct download: Tai_Lopez_-_EP_10-30-17.mp3
Category:general -- posted at: 2:00am PST

“Do not be afraid of controversy. Controversy is a tool of marketing” - Tai Lopez

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This week, there was so much on the podcast, and today’s episode is a collection of the best moments from the last 7 days. We talk about why ideas don’t mean anything without execution, why you shouldn’t worry too much about keeping ideas a secret, but instead trust your ability to out-execute everyone else, and why you’re really not in competition with anyone else for success.

In addition, we dig into tips, tricks, and secrets to getting good sleep, why sleep is so important to anyone who wants to be successful, and why McDonald’s, one of the most well-known brands in the world, could actually be in trouble. All that and more on this Sunday edition of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The stupidity of other people will make you money” - Tai Lopez

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Points to Keep In Mind

  • Recognize that everyone else’s success is pointing toward the same end-goal
  • When you have an idea, the worst thing you can do is keep it secret
  • You have to believe that you can out-executive everyone else
  • Anyone who tries to balance two things will suck at both
  • The day you become humble is the day you become successful
  • You’re not here to get approval from others, your happiness comes from inside you
  • If you can catch the trends and execute, you will make a lot of money
  • Do not be afraid of controversy. Controversy is a tool of marketing
  • Create an interesting brand story
  • Always include bonuses in anything you sell
  • The stupidity of other people will make you money
  • Good quality sleep is essential to your success, so optimize around it
Direct download: tai_lopez_-_10-29-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“Become a master of seeking out a group of advisors” - Tai Lopez

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Most people think that they have more time in their life to create impact than they really do. But if you do the math, and subtract the time that you spend sleeping (which accounts for about ⅓ of your life), you probably have much less time than you think.

This is why it is so essential that you do not try to learn everything through trial and error. You simply don’t have enough time to take that approach in life and create significant impact!

Instead, you must be very purposeful about constantly learning, seeking out mentors, and making sure that your circle of friends is what you need.

Learn how to do all that on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Guard and carefully purge your social circle” - Tai Lopez

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Points to Keep In Mind

  • You have to be humble enough to realize that you have a short amount of time to make your impact
  • ⅓ of your life will be spent asleep, so the time you have to really make your difference is less than you think
  • Become a master of seeking out a group of advisors
  • Every great athlete has a badass coach
  • If you try to learn on your own, through trial and error, you will run out of time to have an impact in your life
  • Get in the mindset of constantly learning through any method available
  • Most people are either too stubborn, so adapted too slowly, or too sensitive, and so get hurt when people give us advice
  • Guard and carefully purge your social circle
  • Entrepreneurship attracts a lot of psychologically challenged people, so be very careful who you become business partners with
Direct download: tai_lopez_-_10-28-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“Sell to the willing. Figure out through polling what people really want” - Tai Lopez

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This is a recording from some of my time at the Bulletproof conference. I talked a lot about health, but we also dig into why marketing is really more about vibes and then science, how retargeting is really just scaling relationship marketing, which is the most effective type of marketing, how the human brain is risk-averse and why this makes us avoid new things, and why you must optimize your body for stress reduction.

If you want to be able to live the fullest life possible, you must optimize your health, and this episode is full of tips and tricks to do just that.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Marketing is about vibes, not pure logic” - Tai Lopez

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Points to Keep In Mind

  • Sell to the willing. Figure out through polling what people really want
  • Don’t just ask, give people a few options and have them choose
  • Mix entertainment into everything. Consider: 50% entertaining, 50% educational
  • Most people have to see you ten times before they’ll buy from you
  • Relationships marketing works, and retargeting is a way of scaling relationship marketing
  • Marketing is about vibes, not pure logic
  • The human brain is risk-averse, that’s why they try to avoid new things
  • If you want to change your life, try taking a nap every day
  • You can’t optimize your body with optimizing stress reduction
  • Supplements work, but not as quickly as you think
  • Optimize life for adventure in every day
  • Most people are either too stubborn or too sensitive. Either is a problem
  • As soon as you make your first $1 million, there’s someone waiting to steal it from you
  • Business is like war, and you should make war with a multitude of advisors
  • Put your phone in airplane mode when you sleep
Direct download: Tai_Lopez_-_EP_10-27-17.mp3
Category:general -- posted at: 2:00am PST

“You need to be rewired for success” - Tai Lopez

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Dopamine is a substance in your brain that not only makes you feel good in general, but also confident and ambitious. But science has shown that the more that you win, the more dopamine receptors you grow. This makes you more confident and ambitious, which in turn makes you grow even more receptors.

It’s a virtuous cycle.

But it goes both ways, and this is why those who win tend to continue to win, while those who are stuck with a limiting mindset have a very difficult time breaking out of that mindset.

Your mindset might not be your fault. It could be a result of your parents, the public school system, your friends, or any number of factors. But it is holding you back.

This is why I try to show you my own success and the success of others. So that your world expands, and your mindset enlarges. As this happens, and you see the possibilities in the world, you start to win more, you grow more dopamine receptors, and the cycle begins to turn in your favor instead of against you.

And understanding of the above science is essential to being able to motivate yourself to work hard and succeed, and that is what I’m teaching you on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“It’s not enough to know how to do something, you have to have the confidence, ambition, and motivation to follow through on it” - Tai Lopez

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Points to Keep In Mind

  • You have to understand how to motivate yourself
  • Dopamine receptors are what make you feel good, and more importantly, confident
  • When you win, your brain grows more dopamine receptors, and when you lose, you lose dopamine receptors
  • Winning makes you more confident and more ambitious, which then makes you more ambitious, and makes you win more. It’s a virtuous cycle
  • You need to be rewired for success
  • It’s not enough to know how to do something, you have to have the confidence, ambition, and motivation to follow through on it

Direct download: tai_lopez_-_10-256-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“It’s the stuff you DON’T do that will scam you” - Tai Lopez

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Today I am going to show you the 4 steps to making money online. The only way to create serious wealth is to create what I call “robotic income.” This is the income that is happening constantly, without your own actions It’s happening while you do other things, while you sleep, etc.

This means that if you want to make $1,000 per week, you don’t have to divide by that amount by the normal 40 hour workweek (which would come out to $2,5 per hour), but you can divide it by 24 hours per day, coming to 168 hours per week, meaning you only have to figure out how to make $5.95 per hour.

Which seems easier?

This is the power of robotic, passive income. As you ramp up your income and diversify through multiple streams of income, you can get to the point where, like me, you’re able to bring in $100k/day in income.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Money doesn’t guarantee happiness, but lack of money guarantees stress” - Tai Lopez

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Points to Keep In Mind

  • You will figure out how to make money in stages, not all at once. Just make sure you’re always heading the right direction
  • The average billionaire has 3 or more different streams of income
  • You must learn how to create “robotic income”
  • The average person right now is saving 1% of their income. They are not creating any wealth for themselves
  • Figure out how to progressively make more money each month, and each year
  • Reduce what it takes to reach your goals into monthly, weekly, daily, and even hourly
  • Don’t be afraid to be curious, be disruptive to the entrenched companies
  • Don’t be afraid of controversy and standing out
  • Create an interesting brand story
  • In life, you will encounter skeptics. You want those people. They are revealing who they are
  • Find a business partner that compliments you, and fills in where you are lacking
  • Understanding how to motivate yourself is one of the most important things you can do
  • Multiple streams of income will keep you safer during recessions
  • Pretty much every adult regrets the stuff they didn’t do. Don’t be that person!
  • Don’t buy things that depreciate
  • When you understand how humans work, you become good at marketing
  • Include bonuses in what you sell
  • Money doesn’t guarantee happiness, but lack of money guarantees stress
  • It’s the stuff you DON’T do that will scam you

The 4 Steps to Make Money Online

  1. Find common household items that interest you
  2. Use Shopify, Clickfunnels, or Amazon
  3. Connect them to a credit card processor and bank. Use a business bank account
  4. White label and drop ship
Direct download: Tai_Lopez_-_EP_10-25-17.mp3
Category:general -- posted at: 2:00am PST

“Always stay intellectually curious” - Naveen Jain

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The saying goes, “you can lead a horse to water, but you can’t make it drink,” to demonstrate that if someone doesn’t want or is unwilling to do something for themselves that would be good for them, there is little you can do. But if you focus your efforts instead on how you make the horse thirsty, you’ve solved the problem.

This thirst is what Naveen Jain says anyone who wants to be successful needs to cultivate. It is intellectual curiosity, and a desire to constantly learn, and it is what separates the greats, those who are super successful, from the rest.

If you want to be successful, you need to cultivate inside yourself this desire to learn. Find out how billionaire Naveen Jain learns every day, on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“As an entrepreneur, your jobs is not to focus on where the world is now, but where you want it to be” - Naveen Jain

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Points to Keep In Mind

  • Google everything
  • Always stay intellectually curious
  • Learn based on the future more than the present
  • As an entrepreneur, your jobs is not to focus on where the world is now, but where you want it to be
  • Instead of leading someone to water or making them drink, consider instead what would happen if you just made them thirsty
  • Intellectual curiosity is that thirst
  • Every time you read something, it’s like connecting a dot, and sometimes you don’t see the picture until the last dot
  • Think of the life of an entrepreneur as a heartbeat: When it’s smooth, you’re dead
  • The only time you fail in life is when you give up
Direct download: tai_lopez_-_10-24-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“You have to dream so big that people think you’re crazy” - Naveen Jain

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Do you dream big enough?

Billionaire Naveen Jain says that the bigger you dream, and the more audacious your goals, the easier it is to attract top talent to what you’re trying to do. In addition, audacious goals make getting press much easier as well. With top talent and press on your side, raising capital becomes much easier to do, and this is Naveen Jain’s secret to success.

When you measure you success by how many lives you change, you start to think differently. Instead of placing earning money at the top of your priorities, your attention is now focused on the right things, and the money follows.

Learn how to dream bigger with Naveen Jain on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“When you think big, you attract other big thinkers, and the best and brightest in the world” - Naveen Jain

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Points to Keep In Mind

  • You have to dream so big that people think you’re crazy
  • When you start believing something is impossible, it becomes impossible for you, but not for others
  • When you think big, you attract other big thinkers, and the best and brightest in the world
  • Capital comes easy when you create an amazing team, and teams form around audacious goals
  • When you focus on making money, it’s hard to make a lot of money. Focus on the massive problems, and then the money comes
  • The best starting point is to just do it
  • If you want to disrupt industries in a major way, you have to have the mindset of an outsider
  • Diets should be customized to your specific DNA
  • Success should be measured by how many lives you change
  • Stay intellectually curious, and learn more every day
  • The only time you fail in life is when you give up. Everything else is just a pivot
  • You have to believe your execution is better than anyone else, and if that is the case, you don’t need to protect your idea
  • Your self-worth is not what you own, your self-worth is what you create
  • The day you become humble is the day you become successful
  • If you want to attract the best talent, give them the best problem to work on
  • The best marketing is to have satisfied customers
  • As entrepreneurs, you can get press easier than you think
Direct download: Tai_Lopez_-_EP_10-23-17.mp3
Category:general -- posted at: 2:00am PST

“All marketing is rooted in psychology” - Tai Lopez

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When launching a physical product, start with Amazon. When shopping online, customers have a built-in bias towards making purchases on Amazon, so there is little friction to get someone to buy there, as opposed to other places like your own e-commerce site.

However, as you progress, it will probably be a good idea to start making sales on your own site, whether through Shopify or some other platform, so that you can capture emails and have other methods of communicating with your customers.

We also talk about the psychology of marketing, how to be a better marketer through reading humans, and why females are actually responsible for how the definition of beauty has evolved.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The science shows that people learn slightly better online than in the classroom” - Tai Lopez

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Points to Keep In Mind

  • When you sell on Amazon, people have an existing bias: They are used to purchasing things on Amazon
  • Launch and test on Amazon, and then, once you have good momentum, you can consider moving to your own ecommerce or shopify store
  • You have to look not only at absolutes, but at subjective progress, and relative progress to yourself
  • Entrepreneurs need to be good at marketing
  • All marketing is rooted in psychology
  • Even the non-emotional people listening, who think they make decisions based off pure logic, are more swayed by emotion than they think
  • If people just like you, they buy from you no matter what you’re selling
  • The association bias will make you like things that you associate with other things you like
  • The availability bias makes us attack things that are more obvious and easy to see, while ignoring the bigger problems that are a bit more complicated to think about
  • The science shows that people learn slightly better online than in the classroom
  • Online education allows us to learn from the absolute best teachers in the world
  • In reality, women are determining what is considered beautiful, because they tend to be far more picky than men
  • In humans, females may have evolved to prefer males who were “de-weaponized.” Smiling reveals a lack of fangs
  • Males need to get in touch with their softer side
  • Money is a relatively new invention, and it has changed our culture a lot
  • The long childhood is one of the main things that separates us from apes, and the strong family culture throughout that time
  • Children do better with a dad who participates. Parental investment from both parents contributes in a major way to the quality of childhood
Direct download: tai_lopez_-_10-22-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST