The Tai Lopez Show

“If I would have told you to buy Bitcoin or Ethereum back in March, you would have looked at me like I have three heads. But now you have 13 million new Coinbase accounts.” - Dan Fleyshman

(click to tweet)

As we wrap up 2017, it’s time to look at this week’s highlights on The Tai Lopez Show.  

From dissecting crypto trends to understanding productivity, this week saw every dimension of The Tai Lopez Show. These moments deserve a second look, and today we’re taking the time to revisit the details discussed on air.

To continue your self-education, subscribe wherever you listen to podcasts (Spotify, iTunes, SoundCloud, etc.) to transform your time at the gym into a physical AND mental workout, or your daily commute into the inspiring hour of story and business insight required to take your entrepreneurial visions to the market.

And don’t forget to subscribe to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“I understand there’s a hierarchy. I don’t care that my mom told me I’m special. I understand that this person’s more special than me in this area. So whatever he says, I’m going to listen to.” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • People procrastinate because they don’t know what to do
  • Steem is a decentralized Reddit (get paid to make good content)
  • Be careful of any cryptos under 100 Bitcoin of volume
  • This is unlike any other market because the people closest to the news aren’t mainstream outlets (use Telegram app for leaks)
  • All problems are rooted in stubbornness: sensitivity, sensual, stupidity, and self-importance
  • Prevent injuries; Lebron James spends $1 million/year on his body; spend the $10 on a mousepad that prevents carpal tunnel syndrome
  • Not all cryptocurrencies need to be mined
  • People aren’t hiding who they are in the beginning of marriage; rather, it takes time for the full picture to be revealed
  • Think about how you can drive a car with a license; but no screening is required to have kids
  • Best exchange to get started is Coinbase
    • FDIC-insured and won’t crash as often as competitors
Direct download: Tai_Lopez_-_12-31-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“If you want to increase your income in 2018, you have to increase your organization and reduce laziness and procrastination.” - Tai Lopez

(click to tweet)

A new year means time for a new you.

As 2017 comes to a close, we must take a moment to reorient our mindset before heading into the new year. What goals did we have for 2017 that we accomplished? And then what about the ones we weren’t able to? Why was this so? And how can we change our mindset so that we aren’t saying this same thing one year from now?

On today’s episode of The Tai Lopez Show, we are making a call to arms: how do you get the most out of your upcoming year? Laziness, procrastination, organization, conscientiousness: these are all the things we must be most mindful of in the upcoming year.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“People procrastinate because they don’t know what to do. Conscientiousness is everything.” - Tai Lopez

(click to tweet)

Direct download: Tai_Lopez_-_12-30-17_-_FINAL_MIX_with_music.mp3
Category:general -- posted at: 2:00am PDT

“I saw Hitler. It was outside. I thought he was crazy. The way he talked. Anyone who sees him knows he’s crazy.”

(click to tweet)

You can either learn history from a primary or secondary source.

With a secondary source, you’ll get the distanced bullet points: what year the war started, how many people died, which political parties ruled, and all those other dry details you need for your history test. With a primary source, however, you’re able to gain direct access into the emotion of that time period.

And right now, in the year 2017, the number of primary resources available for World War II is becoming increasingly smaller.

On today’s episode of The Tai Lopez Show, we are fortunate to be joined by a primary source, Tai’s grandmother. At 99 years old, she has lived through multiple world wars, and today we are gathering her firsthand account of the global climate. Her wisdom and insight on political and social issues has us thinking about how to see the world in the right way.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“All wars are terrible. Maybe you could get together, but you couldn’t with Hitler. He thought he could win the world.”

(click to tweet)

Points to Keep In Mind

  • Tai’s grandma’s best friend was Melita Maschmann, author of Account Rendered: A Dossier on my Former Self
  • There were close but unsuccessful assassination attempts on Hitler
  • Having students teach each other in groups, based on talent-level, has stronger education benefits
  • Language should be taught with speaking and understanding content, not by learning grammar rules
  • The elites were able to bypass the draft, lower socioeconomic classes were the ones drafted
  • People aren’t hiding who they are in the beginning of marriage; rather, it takes time for the full picture to be revealed
  • Think about how you can drive a car with a license; but no screening is required to have kids

 

Direct download: Tai_Lopez_-_12-29-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Bloomberg’s been talking about how crypto’s worth nothing for the past 4 years. That’s not playing out well for them right now.” - William Duplessie

(click to tweet)

Bitcoin took a dip last week.

But now it’s back to where it was, and the skeptics return to silence. As the market validates that cryptocurrency is here to stay, we must continue our education to stay one step ahead of the trends.

On today’s episode of The Tai Lopez Show, we are joined by Dan Fleyshman, William Duplessie, and Ben Greenburg to discuss the future of cryptocurrency. Their range of expertise in the crypto world spreads from business to technology, and on today’s episode they review what coins to look out for as we approach the new year.

For the full interview, check out The Bitcoin Crytpo Mentor Mastermind show, Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“6 times this year, Bitcoin has crashed has 30%. And every single time, it increased from 70% to 260% within three days.” - Dan Fleyshman

(click to tweet)

Points to Keep In Mind

  • Fiat money is currency that a government has declared to be legal tender, but it is not backed by a physical commodity
    • People are innately scared by these but blockchain technology is fixing that
  • You can bet for or against cryptocurrency
  • Not all cryptocurrencies need to be mined but there is a shortage of machinery required to do the mining
  • The main problem with cryptocurrency right now is the exchange networks are slow
    • 13 million new Coinbase accounts in the past year, and 1.3 million customer support complaints on backorder
  • Technical analysis applies to crypto markets because they aren’t mature
  • Increased volatility - the books are small because the blockchain can only support a certain amount of traffic
  • Decentralize your thinking by not getting your information from mainstream media
Direct download: Tai_Lopez_-_12-28-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“I understand there’s a hierarchy. I don’t care that my mom told me I’m special. I understand that this person’s more special than me in this area, so I am going to listen to what they have to say.” - Tai Lopez

(click to tweet)

Becoming the best is not rocket science.

If you hang around someone great and ask questions, then pretty soon you will be adopting their habits via osmosis. This is how humans learn, but the education system makes us believe learning has to involve classrooms and memorization.

On today’s episode of The Tai Lopez Show, we are taking a close look at how to be great. It’s something we all want but don’t know how to achieve. The good news is that the formula is simple but requires that we check our egos at the door and reflect honestly on why we haven’t achieved greatness just yet. Once we complete this step, the sky’s the limit.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Your life changes the day you say enough is enough.” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Recognize who is great and take notes of what they did to get to their level
  • All problems are rooted in stubbornness; there are 4 types of stubbornness
    • Sensitivity: having too thin of skin
    • Sensual: being addicted to feeling good
    • Stupidity: not having the IQ to seek out advice/expert opinion
    • Self-importance: thinking your way is the best
  • Prevent injuries: Lebron James spends $1 million/year on his body; spend the $10 on a mousepad that prevents carpal tunnel syndrome
  • The school system doesn’t teach us how to organize our day
  • Conscientiousness is most important, defined as a combination of organization, diligence, prudence, and perfectionism

 

Direct download: Tai_Lopez_-_12-27-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Who knows what the fundamentals are? This isn’t traditional trading. You can’t be a value investor in the way you can on Wall Street.” - William Duplessie

(click to tweet)

Making money from cryptocurrency is daunting.

Sure, you can create an account on Coinbase, do the the traditional Bitcoin buy, and watch the money trickle into your account. But to maximize the opportunity that exists right now with crypto requires extensive education.

Even then, distilling data charts and juggling the news articles is an enormous to-do. From market cap to total volume, making sense of these numbers and conducting the additional qualitative research can send an eager investor into a spiral of not knowing what to think.

On today’s episode of The Tai Lopez Show, we are joined by cryptocurrency-expert, William Duplessie. William is an Associate at Science Blockchain, and his deep understanding of digital currency spreads across many domains. As he says, it’s all he “eats, sleeps, and breathes.” And in today’s episode, we are fortunate to learn his strategies on making sense of today’s crypto-world.

You can listen to the full interview at the Bitcoin Crypto Mentor Mastermind show and don’t forget you can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You don’t ever want to risk more money than you can afford to lose. And you really want to be educated before you trade cryptocurrency.” - William Duplessie

(click to tweet)

Points to Keep In Mind

  • Mining technology is transforming the cost to run cryptocurrency (a million dollars a day used to be spent on computing power)
    • Eos will be the first scalable blockchain because of it uses proof of stake, not proof of work
  • Beware of cryptocurrency ponzi schemes (Ethereum cash)
    • These are bad players taking advantage of a new industry, but will slowly disappear
  • George Soros almost bankrupt England with arbitrage tactics
  • Don’t ever invest more than you can afford to lose
  • Be educated when trading]
  • Steem is a decentralized Reddit (get paid to make good content)
  • Be careful of any cryptos under 100 Bitcoin of volume
  • This is unlike any other market because the people closest to the news aren’t mainstream outlets (use Telegram app for leaks)
Direct download: Tai_Lopez_-_12-26-17_-_FINAL_MIX_1.mp3
Category:general -- posted at: 2:00am PDT

“I’m witnessing people make obscene amounts of money. I’m watching people clear hundreds of thousands of dollars in a day.” - William Duplessie

(click to tweet)

The Bitcoin headlines are taking over.

What was just $7,000 last month is now over $13,000. People are making millions, and the growth isn’t stopping anytime soon. Cryptocurrency is the new gold rush, and it is up to you to make the most out of it.

How to do this is through education. Blockchain, wallets, ledgers, ICOs - the terms surrounding cryptocurrency are dense and require research, education, and expert opinion to fully understand the entire landscape.

That is why on today’s episode of The Tai Lopez Show, I have brought on cryptocurrency-expert  William Duplessie. Since first discovering cryptocurrency in 2012, William has fully committed himself to understanding and analyzing the world of cryptocurrency. Now an Associate at Science Blockchain and a collaborator with the crypto-guru Brock Pierce, it’s all he “thinks, eats, and breathes.” In today’s episode, Duplessie shares his views on where cryptocurrency is headed, what are the best tools and products to use, and how to make the most out of your investment.

You can listen to the full interview at the Bitcoin Crypto Mentor Mastermind show and don’t forget you can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“What I can tell you is that the S&P 500 has done a 220% gain (adjusted for inflation) over the past 20 years. Bitcoin, over the past 5 years, has gone up over 7500%.” - William Duplessie

(click to tweet)

Points to Keep In Mind

  • Cryptocurrency isn’t equity or stock, it’s more like gold in that its limited in its circulation
  • Start largest market cap coins and move down to the smaller markets
    • Bitcoin > Ethereum > Litecoin > Bitcoin Cash
  • When storing your physical wallets, bolt your safe to the ground
  • When evaluating cryptocurrencies, think duration of investment
  • There are no fundamentals in cryptocurrency trading
  • You can buy and hold all day, but trading requires extensive education

Resources

  • Coinmarketcap.com to learn about coins
  • Telegram app to monitor progress on cryptocurrency channels
  • Best exchange to get started is Coinbase
    • FDIC-insured and won’t crash as often as competitors
  • Use physical wallet to store (options: Trezor and Ledger)
Direct download: Tai_Lopez_-_12-25-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Kobe Bryant admitted that he purposefully copied Michael Jordan’s basketball game. Pablo Picasso said, “Good artists copy, great artists steal.” The question is: are you good or are you great?” - Tai Lopez

(click to tweet)

Making money is not an IQ thing.

If it were, the valedictorians would be the richest people in the world. But that’s not the case; in fact, it’s the opposite. The wealthiest entrepreneurs in the world are the ones who abandoned the traditional education system to go on to pave their own road.

So, what determines wealth if it isn’t intelligence?

On today’s episode of The Tai Lopez Show, we answer this question by reviewing some of the best moments from this past week. From being methodical about your daily routine to figuring out the best way to learn from others, the tips and tricks discussed in today’s highlight reel will help you catapult your business and wealth to the next level.

To continue your self-education, subscribe wherever you listen to podcasts (Spotify, iTunes, SoundCloud, etc.) to transform your time at the gym into a physical AND mental workout, or your daily commute into the inspiring hour of story and business insight required to take your entrepreneurial visions to the market.

And don’t forget to subscribe to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Over time, the funny looking chimpanzee rose in status, not because he was funny looking, but because all the other chimpanzees were staring at him. This is how attention and status works with humans.” - Dr. David Buss

(click to tweet)

Points to Keep In Mind

  • Many experts have an East Asia cryptocurrency investment thesis
  • Surround yourself with smart people, always try to be the dumbest person in the room
  • Net neutrality will induce Internet innovation and cause Web 3.0
  • Google is god (you no longer pray for answers), Amazon is our supermarket, Facebook is our social circle, and Apple is genitals (status symbol points to your reproductive health)
  • Try to increase the status of your product/business
  • Speak at conferences, no matter how big or small; reach out to the person in charge and say you will blast your email list
  • Host networking events at your house once a month and invite people you want to connect with
  • Machiavellianism is a trait in people who pursue in an interpersonally exploitative strategy
  • Rebalancing your portfolio requires checking your profits against the thesis of your investment
  • Studies show procrastination can be rooted in a fear of isolation
    • Tackle it in a group/social structure or don’t view it as so isolating
  • Don’t outsource marketing. Only you will understand you and your business in the intricate and intimate way that’s necessary to convey a marketing message.
  • Be careful of judging people without interpersonal interaction
  • In marketing, tell stories that make the audience see themselves in you; next time a police officer pulls you over, make him see himself in the driver’s seat
  • All problems are rooted in stubbornness; there are 4 types of stubbornness: sensitivity, sensual, stupidity, and self-importance
  • Use Dark Triad Personality Test to find out how people score on machiavellianism, narcissism, and psychopathy
Direct download: Tai_Lopez_-_12-24-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“We are sponges. Find a mentor and get inspired by hanging around that person.” - Tai Lopez

(click to tweet)

A productive daily routine is difficult to achieve.

We all wake up in the morning, check our phones, and then go about our days doing the best we can. But then we finish our day and go to bed thinking: was that really the best I could do?  

Your daily life should be composed of tasks dedicated to either maintaining the life you’re living or trying to improve your life for some future date. If you’re disappointed with your daily routine, it’s because you aren’t attending to this rule. And if you believe you are, some trait is preventing you from seeing the picture clearly.

On today’s episode of The Tai Lopez Show, we are taking a close look at productivity. How can you squeeze the most juice out of your day? The first step is to be honest with yourself. Self-deception will disguise laziness as procrastination or stubbornness as ‘your opinion.’ So, before listening to this podcast, take a second to check your ego at the door and get ready to make the changes required to take your daily routine to the next level.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“We are born with animal brains. We only care about the now, and we are bad at planning for the future. The school system does not teach us how to rewire this. So now it’s your responsibility.” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Studies show using analog is more effective than digital, so use notepads to write down tasks, to-do’s, and ideas and use apps like Evernote to take pictures/back up
  • Be methodical; K.I.S.S. - Keep It Short and Simple
  • Get a PC with ergonomic keyboard and mouse; Macbooks are not made for productivity
  • Pay attention to how you spend your time at work
  • Recognize the greats and take notes of what they do to get to their level
  • All problems are rooted in stubbornness: sensitivity, sensual, stupidity, and self-importance
  • Prevent injuries; Lebron James spends $1 million/year on his body; spend the $10 on a mousepad that prevents carpal tunnel syndrome
  • Specify what message you are replying to in messaging tools like WhatsApp or iMessage
  • Conscientiousness is most important, defined as a combination of organization, diligence, prudence, and perfectionism
  • Spend 30 minutes to 1 hour organizing your day
  • Hack your reward system by rewarding yourself for accomplished tasks
  • You can’t enable progress without creating monotonous maintenance routines
  • Ask yourself what are your bad brain habits and then figure out how to rewire them
  • Parents love you because they see themselves/their DNA in you
  • In the morning, a) look at the big picture/scan your emails, b) then methodically go through your emails, c) write down a priority list
    • And at the end of the day, a) figure out what you’re doing wrong, and b) write down a short hypothesis on how to fix that
  • Find a mentor and get inspired by hanging around that person
  • No good habits are formed from people being nice to you
  • Powerful people take power naps, set a timer for 18 minutes
Direct download: Tai_Lopez_-_12-23-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Emotional intelligence is knowing how to control your own emotions in sync with also reading how others feel about you.” - Tai Lopez

(click to tweet)

Great marketing requires a storytelling finesse.

This is because audiences are smart, and can detect the tricks you might be trying to play. Say your video’s call-to-action is too explicit; a viewer will see that and turn the other way. Or if the product’s need is not rooted in enough emotional weight, the potential customer might not feel incentivized enough to purchase. Whatever the case may be, the cure to this is to tell relatable stories.

A relatable story is an emotional story. From the failure stories to the love stories, if the core of the messaging is rooted in something that the viewer or reader can relate to, the storytelling becomes much easier. No longer are you tiptoeing through the tripwires in the potential customer’s head; he or she is on the same page and will inevitably feel motivated to buy your product.

On today’s episode of The Tai Lopez Show, we are taking a close look at relatability. In a conversation with my brother, we discuss all things related to storytelling, marketing, and interpersonal relations. How can you be more relatable in each of these domains is the question we answer in today’s episode.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Anything you can do to make people see themselves in your story will automatically connect them with you. Next time a police officer pulls you over, make him see himself in the driver’s seat.” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Being real is being relatable
  • When trying to get what you want, present your need in a way that people can relate to
  • The Kardashians are successful because their family dysfunction, at its core, is relatable
  • Love is the most relatable theme in any marketing or storytelling material
  • Everyone can relate to being hurt, and the vulnerability that creates
  • You have to make the person see yourself in your shoes
  • People relate to the failure story; another reason to launch businesses and fail, it will help you relate in the future
  • Emotional intelligence is the soft skills, far different than the IQ they teach in school
  • If you’re ever losing the crowd, say “I want to tell a story about someone close to me who betrayed me”
  • Optimism bias causes a person to believe that they are at a lesser risk of experiencing a negative event compared to others
Direct download: Tai_Lopez_-_12-22-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“We evolved in small groups, and all groups have status hierarchies. From an evolutionary perspective, reproductively relevant resources always accrue to those with the highest status.” - Dr. David Buss

(click to tweet)

It’s no secret that a greater understanding of people will lead you to more success in business.

From hiring to collaborating to managing to pitching, almost every touchpoint of business involves interacting with people. And if you’re not interacting, you are most likely working on your product that will ultimately affect or influence people. Thus, a greater understanding of human behavior and psychology will undoubtedly help you take your business to the next level.

But how you choose to learn about human behavior is what will determine your level of knowledge and ultimately separate you from the competition. And that is why we are so focused on evolutionary psychology. To study evolutionary psychology is to understand the human being from the core; how did we evolve over the past hundreds of millions of years to be the way we are today.

On today’s episode of The Tai Lopez Show, we are joined by world-renowned evolutionary psychologist, Dr. David Buss. Professor Buss is the author of The New Science of the Mind, and currently teaches at the University of Texas at Austin. He has previously taught at Harvard and the University of Michigan, and today he explains how the principles of evolutionary psychology can be applied to business.   

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Aside from intelligence, conscientiousness is the best single predictor of work performance.” - Dr. David Buss

(click to tweet)

Points to Keep In Mind

  • Try to raise the status of your product
  • Speak at conferences, no matter how big or small; reach out to the person in charge and say you will blast your email list
  • Host networking events at your house once a month and invite people you want to connect with
  • Machiavellianism is a trait in people who pursue in an interpersonally exploitative strategy
  • Narcissism is a sense of entitlement and skewed value of others vs. value of themselves (welfare-tradeoff ratio)
  • Agreeableness is flexibility, patience, gentleness, and forgiveness
  • Conscientiousness is diligence, prudence, organization, and perfection
  • High psychopathy scores are void of empathy and impermeable to learning how to improve
  • Entrepreneurs score the worst on dark triad tests
  • Narcissism is tied to creativity and intelligence
  • Biggest red flags in long-term mate: high neuroticism or low agreeableness
  • Neuroticism is tied to people who cannot handle stress well
  • Surround yourself with people who are most things normal
  • The most powerful entrepreneurs are the most normal people
  • Personality characteristics are half-heritable, half-environmental
  • Watch ads and outline the psychological elements that tap into the 25 cognitive biases
    • The Lollapalooza Effect is when so many cognitive biases are being hit that people can’t help but buy
  • If you’re product isn’t selling, people aren’t being rewarded enough when being marketed

Resources

Direct download: Tai_Lopez_-_12-21-17_V2_SMALLER_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Don’t outsource marketing. Only you will understand you and your business in the intricate and intimate way that’s necessary to convey a marketing message.” - Tai Lopez

(click to tweet)

It’s your duty to find your superpower and figure out a way to market it to the world.

But laziness, procrastination, and every other excuse in the book prevent us from achieving that. We tell ourselves stories that are convincing enough in the moment to justify sitting on the couch instead of burning the midnight oil chipping away at our dreams. But our awareness of this pattern is the first step to changing the reality.

On today’s episode of The Tai Lopez Show, we have an audio diary that covers the mechanics of this behavior. If you struggle to find motivation or want to solve your laziness, then today’s episode will not only shed light on what wires need to be recircuited but how you can go about fixing them.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Reach down, find your differentiating superpower (small or large), and ride that as far as you can go.” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Go on retreats to catch up on reading, writing, thinking, projects, or anything
    • Travel 50-100 miles away from house to a rural place
    • Bring members of your team or go solo
  • The anxiety around procrastination is the root of laziness
    • Instead of thinking about the pain of doing something, just do it
    • In a sense become a robot by thinking the task is your duty
  • Studies show procrastination can be rooted in a fear of isolation
    • Tackle it in a group/social structure or don’t view it as so isolating
  • Don’t outsource marketing
  • Be careful how you judge others without personal interaction
  • The best marketing advice is to be you
  • Whenever you do sales or marketing, people live to find objections with it
  • There’s 4 types of stubborness: self-importance, sensitivity, sensuality, and stupidity
Direct download: Tai_Lopez_-_12-20-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“In order for me to be happy in life, I have to have two things: changing the world at scale and having fun. And it’s a constant rebalancing.” - Jeremy Gardner

(click to tweet)

Everyone has an opinion on Bitcoin.

Some think it’s fairy dust, and others feel like they know the magnitude of what’s coming. Regardless of who is speaking, a cryptocurrency conversation will have a range of perspective and conviction.

But the truth is, that to understand cryptocurrency, you have to immerse yourself in conversations with expert opinions. They are the ones closest to the action, so their perspective is the one we must check all rumors and news headlines against.

On today’s episode of The Tai Lopez Show, we are joined by crypto-expert, Jeremy Gardner. Since 2012, Jeremy has had front-row seats to all things crypto-related. He is the founder of the decentralized prediction blockchain Augur, which at a market-cap of $300 million is said to be the most undervalued crypto-project in Silicon Valley. He is also the brains behind San Francisco’s ‘Crypto Castle,’ a residence for crypto-experts to live, meet, and converse. Jeremy’s diverse crypto-resumé qualifies him as a premier resource in understanding how each technology informs our investment decisions.

* For the full interview, check the BitcoinCrypto Mentor Mastermind podcast. And don’t forget, you can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The whole crypto market is based off of speculative value right now. That doesn’t mean I’m going to sell. It can still continue to go up exponentially.” - Jeremy Gardner

(click to tweet)

Points to Keep In Mind

  • Bitcoin assets can be undervalued and in a bubble at the same time
  • Ripple is a chain of ledgers designed to transfer large sums of money between financial institutions with more liquidity and speed
  • Rebalancing a portfolio is checking your assets against your investment thesis
  • When investing in tech, have a thesis about both the technology and the value of the technology
    • Unless your thesis on the technology (as opposed to the value of the technology) changes, you should always be rebalancing your portfolio
  • Algorithmic trading is the only way to trade; you will get burnt on sentiment analysis and social media alone, you need machine-learning
  • Only invest in long-term value
  • Be skeptical of any crypto company with a $1 billion valuation and a centralized team
  • Businesses are either parasitic (exploiting others) or symbiotic (helping others) or anywhere in between
Direct download: Tai_Lopez_-_12-19-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Crypto and Bitcoin assets can go down 90% tomorrow, and they’ll still be higher than their all-time high a year ago.” - Jeremy Gardner

(click to tweet)

Cryptocurrency isn’t just about Bitcoin.

There’s Stellar, Eos, Steem, Salt, and many more blockchains, tokens, technologies, and coins to bet on. Sure, Bitcoin’s price is a reliable glimpse into the market’s pulse on cryptocurrency, but if you’re looking to invest in any of the alternative crypto technologies, research beyond Bitcoin is required.

Luckily, on today’s episode of The Tai Lopez Show, we are joined by the expert on alternative crypto technologies. Jeremy Gardner is the founder of the decentralized prediction blockchain Augur, which at a market-cap of $300 million is said to be the most undervalued crypto-project in Silicon Valley. Jeremy specializes in evaluating each crypto from an unbiased point of view. His thorough understanding of how each technology works and fits into the greater landscape will help us navigate more nuanced investment decisions.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“People remember what you were right about not what you were wrong about.” - Jeremy Gardner

(click to tweet)

Points to Keep In Mind

  • When investing in tech, have a thesis about both the technology and the value of the technology
    • Unless your thesis on the technology changes (as opposed to the value of the technology) you should always be rebalancing your portfolio
  • Algorithmic trading is the only way to trade; you will get burnt on sentiment analysis and social media alone, you need machine-learning
  • Only invest in long-term value
  • Be skeptical of any $1 billion + crypto company valuation without real world application
  • Net neutrality will just cause the Internet to innovate, a Web 3.0
  • No better place to learn than Twitter; brilliant people having conversations in real time
  • ‘Proof of stake’ vs. ‘proof of work’ when evaluating mining technologies
    • Proof of stake is less computationally intensive
  • 70% of applications don’t need censorship-resistance

Resources

  • Stellar is an open-source protocol for value exchange
  • Iota is a very scalable blockchain for Internet Of Things (IOT) and supply chain
    • Can handle mass transactions
  • Ethereum is the technology many cryptos are built on top of in the real-world
  • Neo is the Chinese Ethereum, not recommended
  • Quantum over Neo because of real-world application
  • Steem is a crypto Reddit, runs on the Eos network which can handle mass transactions
  • Salt helps you secure cash from your cryptocurrency
  • Eos is more decentralized but less censorship-resistant
    • Can take tens of thousands of CC transactions per year
Direct download: Tai_Lopez_-_12-18-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Our job as marketers is to break people’s false beliefs. How you do this is by telling personal stories of when you had that same false belief be broken.” - Russell Brunson

(click to tweet)

This past week was filled with some of the best knowledge-dropping ever witnessed on The Tai Lopez Show. From Russell Brunson sharing how to make $100 million by marketing to the masses to Brock Pierce explaining the nuts & bolts of cryptocurrency to Jay Samit showing us why augmented reality will take over the world, this week’s interviews deserve a second look, and today we’re taking the time to recap some of the best moments.

To continue your self-education, subscribe wherever you listen to podcasts (Spotify, iTunes, SoundCloud, etc.) to transform your time at the gym into a physical AND mental workout, or your daily commute into the inspiring hour of story and business insight required to take your entrepreneurial visions to the market.

And don’t forget to subscribe to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Augmented reality technology will enable us to have access to all of mankind’s knowledge up until that point, so that we can make the best decision possible every time.” - Jay Samit

(click to tweet)

Points to Keep In Mind

  • Be excited when people shoot your ideas down
    • Stubbornness or sensitivity will kill you, you can either be right or rich
  • Become the Steven Spielberg of telling the movie that is your brand
    • If you have a family business, show pictures of your family on your website
  • People buy into people: Steve Jobs said buy into me, not Apple
  • Look at your website analytics and figure out how to tell a simple story
  • Make content and put a little money behind in ads to figure out your voice
  • Just start: there’s few things in this world you do more than once that you get worse at
  • To be able to sell to the masses, you have to understand people’s false beliefs and shatter them
    • The three false beliefs people have are about: 1) their need for the product, 2) their internal ability to use the product, and then 3) how external factors will influence their use of the product
  • Get the customer to trust you, then your company, then the product (in that order)
  • Augmented reality will empower the older, wiser generations to help inform the machine-learning software to grow smarter
  • If you put $100 into cryptocurrency in 2010, you would have $100 million right now
  • There are many ways to make money if you find a market nobody’s looking at  
  • Confucius said: “The man who chases two rabbits catches none.”
  • When hiring, view talent as talent
    • A genius maid will be better at marketing than someone who thinks he/she is a genius at marketing
  • The reason people build a personal brand is because the one thing you can differentiate for sure is your personal brand.
  • Use personality questionnaires when hiring to understand people (ex: STAR)
    • S is Structure/System: the engineer, person who builds the bridge
    • T is Thinker: the strategist, person who foresees problems with the bridge
    • A is Action: the visionary, person thinking about the next bridge/solution
    • R is Relationship: the synergist, person who keeps people together
  • Cryptocurrency is currently in an emotional market based on sentiment being driving force of prices
  • A good teacher transfers knowledge to you, not tells you what to do
  • A huge investment sector will break out once real estate goes to blockchain technology, (“I want to buy $100 of that house”)
  • Read the Innovator’s Dilemma to learn how the incumbent gets disrupted by the startup
Direct download: Tai_Lopez_-_12-17-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Augmented reality will eliminate the fear of others and make the world a better place.” - Jay Samit

(click to tweet)

Over the past few years, we’ve witnessed augmented reality technologies develop.

But products like Google Glass and QR codes made us skeptical of whether this technology had a place in the real world. Then there was Pokémon Go, which caught the world’s attention, made over $1 billion dollars, and made any AR-related doubts vanish from our minds.

On today’s episode of The Tai Lopez Show, we are joined by augmented reality-expert Jay Samit. He is the Independent Vice Chairman of Deloitte and the bestselling author of Disrupt You! Jay joins us today to widen our understanding of augmented reality. He shares what the latest developments are in AR technologies, and how they will undoubtedly influence our industries and lifestyles in the years to come.

Also you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“We’ll now have more control over our environment because our environment will conspire with us to succeed. Not against us.” - Jay Samit

(click to tweet)

Points to Keep In Mind

  • Augmented reality isn’t just about adding to the environment, it’s about subtracting
  • An example of the implementation of AR in an industry is the airplane cargo-packers
    • AR glasses would make it 3D tetris and save airlines billions in jet fuel
  • AR softwares can tell if a person’s gait is suspicious or body temperature is high (risk for ebola)
  • Think about opportunity first and then worry about privacy
  • Tinder goggles would make profile apparent in real-life (ex: halo hologram above person)
  • Machine-learning allows the software to get smarter with each new data point
    • AR would allow people to always have access to all of mankind’s knowledge up until that point.
Direct download: Tai_Lopez_-_12-16-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“If the PC changed the world. And then the Web changed the world. And then mobile changed the world. Then augmented reality is exponentially bigger because all of those feed into it.” - Jay Samit

(click to tweet)

It wasn’t just the miners who got rich during the Gold Rush.

It was the apparel companies, the shovel manufacturers, the restaurants and bars in the area; with any trillion dollar industry comes the opportunity for many million dollar businesses to pop up. Augmented reality is the next trillion dollar industry, and it’s time you carve out your portion of the pie.

On today’s episode of The Tai Lopez Show, we are joined by Jay Samit, the bestselling author of Disrupt You! to educate us on how to disrupt the augmented reality world. He is the Independent Vice Chairman of Deloitte, and his experience in technology spans across many different industries. His insights on how technology disrupts industry will help you carve out your million-dollar niche in augmented reality before anyone else does.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Every month there’s a new self-made billionaire. They didn’t go to the right schools, they don’t come from the right families, but they are looking at how the world changes and how to seize an opportunity from that change.” - Jay Samit

(click to tweet)

Points to Keep In Mind

  • Pick a competitor-free industry and stake your claim as the world’s expert
  • When dinosaurs fight for turf, be the mammal that sneaks in and carves out a corner
  • Augmented reality isn’t just about adding to the environment, it’s about subtracting
  • Examples of new AR technologies: software that can tell if a person’s gait is suspicious or if body temperature is high/at risk for ebola
  • Big opportunity with AR to bypass employee training and equip new-hires with technology that makes them a professional (ex: electricians)
  • Lots of opportunity in the UI/UX of AR-technologies
  • Moore’s Law says the price of AR or any tech will halve each year
  • AR integrates perfectly with cryptocurrency  
Direct download: Tai_Lopez_-_12-15-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Pay attention to trends. What I do know, is that I’ve never met somebody born in April who I haven’t gotten along with. It’s not 100% perfect science, but there is something there.” - Patrick Bet-David

(click to tweet)

Hiring is one of the greatest challenges in growing a business.

How do you know who to hire? What defines a good candidate? Is it focus? Charisma? Technical ability? Obviously it depends on the position and ideally you'd want the best of all worlds, but that’s hard to achieve and compromise has to be made.

So the real challenge becomes understanding people. To hire right requires knowing what types of people are required to succeed, what types of people you’re currently employing, and thus, what type of person you need to hire.

On today's episode of The Tai Lopez Show, we are joined by Patrick Bet-David, Founder and CEO of PHP Agency, and also the face of his personal brand Valuetainment. Patrick fled Iran at age 10 and stayed in a refugee camp in Germany before eventually landing in America. He now runs a multi-million dollar insurance company, and today he provides us with his views on the types of people required to launch and grow a successful company.

You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Once an introvert believes, you have to get out of their way. They’re gonna get what they want.” - Patrick Bet-David

(click to tweet)

Points to Keep In Mind

  • Use personality questionnaires when hiring to understand people (ex: STAR)
    • S is Structure/System: the engineer, person who builds the bridge
    • T is Thinker: the strategist, person who foresees problems with the bridge
    • A is Action: the visionary, person thinking about the next bridge/solution
    • R is Relationship: the synergist, person who keeps people together
  • When interviewing, find the interviewees point of motivation to take action
    • If it’s it not there, do not hire that person
  • The wealthiest people in the world are mostly introverts
  • You can judge a lot by how long someone works with their family
  • Shadowing people is the most important lesson in business
  • Hire people with fire and ambition
    • Personality is secondary
Direct download: Tai_Lopez_-_12-14-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“The name isn’t important. What is important is the story behind the name.”- Patrick Bet-David

(click to tweet)

The opportunity for your personal brand is greater than the opportunity for your business' brand.

The people who ask, "Do you really need both?" are failing to see this truth. With a personal brand, you are able to differentiate yourself from the competition in a wildly unique way. The landscape caters to individuality; it’s a platform for self-expression. However, with a business’ brand, the story behind the product or service inevitably gets diluted by the fact that it is a product or service and not an individual.

This means that succeeding with both brands requires different sets of skills. Maybe you’re shy and don’t believe you can be in front of a camera promoting who you are or what you represent. Or maybe it’s the opposite, that you aren’t sure what the story is behind your product or service, or if you do, you don’t know how to tell it.

On today’s episode of The Tai Lopez Show, we are joined by Patrick Bet-David, who has succeeded with both his personal and business brands. A child-refugee from Iran, Bet-David ultimately landed in America where he founded his insurance company, PHP Agency, which now employs over 6,000 people. And in more recent years, with the rise of the Internet and social media, Bet-David knew he had to launch his personal brand, Valuetainment, which has 400,000+ subscribers on YouTube.

Patrick discusses the challenges one faces when growing a business or brand in today’s episode. From selling such an unsexy product like insurance figuring out who to hire when growing his team, Patrick Bet-David has a lot to teach us and we are hear to listen and learn.

And don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“I think shadowing is a very useful tool. Learn from others, see what they’re doing right, what they’re doing wrong, and where you can do better.” - Patrick Bet-David

(click to tweet)

Points to Keep In Mind

  • Get specific on your target audience
  • Confucius said: “The man who chases two rabbits catches none.” Read Gary Keller’s The One Thing to figure out your one rabbit
  • Find competitive markets that you can put one twist to make new markets with no competitors - The Blue Ocean Strategy
  • Find a way to minimize mission, the smaller you get the more you can make
  • When hiring, view talent as talent
    • A genius maid will be better at marketing than someone who thinks he/she is a genius at marketing
  • Use personality questionnaires for hiring (ex: STAR); most will tell you the same thing
  • When interviewing, find the interviewees point of motivation to take action
  • Read The Quiet Power of Introverts
  • You can judge a lot by how long someone works with their family
  • Shadowing people is the most important lesson in business
  • Social media will equalize the world by sharing information barrier-free
Direct download: Tai_Lopez_-_12-13-17_-_FINAL_MIX_V4.mp3
Category:general -- posted at: 2:00am PDT

Sign up for my new Bitcoin Cryptocurrency Mastermind Here

“It’s not hard to see the future. Getting the timing right is the part you need to get right.” - Brock Pierce

(click to tweet)

The golden rule is: Only invest in things you understand.

And with cryptocurrency, what needs to be understood is more complex than the average investment decision. It’s not a company’s stock or sector of the economy you’re betting on. It’s an entirely new monetary system you’re saying that people will adopt.

This extra dimension to the investment adds research. Terms like ‘blockchain’ and ‘ICO’ are things we must know. Understanding when and where to use virtual vs. physical wallets is part of the investor’s responsibility. And trying to learn why Bitcoin can go from $7,000 to now $14,000 in one month will separate you from the other crypto-investors.

Fortunately, we live in an age where we can seek out expert opinions, and today we are joined by the Chairman of the Bitcoin Foundation and Cofounder of Blockchain Capital, Brock Pierce. Brock has been in the digital currency game for the past 20 years, and on today’s episode of The Tai Lopez Show, he covers everything cryptocurrency-related.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“A billionaire isn’t someone with a billion dollars. A billionaire is someone who has positively impacted the lives of a billion people.”- Brock Pierce

(click to tweet)

Points to Keep In Mind

  • Cryptocurrency technically defined is a monetary system based on math and cryptology governed on a peer-to-peer basis.
    • It works on a blockchain technology - which is a decentralized and distributed digital ledger, used to record transactions across many computers. This makes it so that the record cannot be altered retroactively.
  • If cryptocurrency reinvents money, then ‘money is power’ will shift to ‘technology is power’ or ‘consciousness is power.’
  • Easier to think about cryptocurrency as digital gold or Gold 2.0 because it isn’t good for transactions (yet)
  • Cryptocurrency is a bubble but so is everything else
  • Currently in an emotional market based on sentiment being driving force of prices
  • The blockchain will bring security to Data Transport Protocol
  • Read the Innovator’s Dilemma to learn how the incumbent gets disrupted by the startup
  • If buying your first coins, use exchanges (these are your on/off-ramps into this world)
  • Once you have procured coin, move it to both a virtual wallet and a physical (hardware) wallet
  • For virtual, think about desktop/mobile needs for security purposes
  • For physical wallets, have a backup placed in another location

Sign up for my new Bitcoin Cryptocurrency Mastermind Here

Direct download: Tai_Lopez_-_12-11-17_V3_with_CTAs_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Tell a story. Each of you needs to become a Steven Spielberg. Someone who can tell the amazing story that is the movie of your brand.” - Tai Lopez

(click to tweet)

Marketing is storytelling. And with your website, the story must be simple.

Who are you? What product are you selling? Why are you selling it? These are the questions floating around in the visitor’s head, so it is the company’s responsibility to provide those answers on their website.

But so many times I visit a company’s website and am blown away by how they choose to bombard me with information I don’t need.

On today’s episode of The Tai Lopez Show, we teach you how to make money from your website by going through a number of followers’ websites and diagnosing the issues with each. From copywriting to photography choices to overall site layout/design, the opportunity to tell a killer story requires executing on all fronts, and that’s why I’m here to help.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Education is the most outdated part of the global system. Online education is the future. Your kids and grandkids are going to look at you and say, “You didn’t learn online? You went to schools and buildings? What’s wrong with you?” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • A good story is one that can be easily understood
  • Showcase what you sell and the faces behind the company
    • Kim Kardashian’s Instagram posts get twice the engagement when she shows her face
    • Studies show 6-month olds track human eye movement
  • You have to sell reward not pain
  • Don’t be self-important, Apple and Amazon don’t have a big logo on their website
  • Use video: Google conducted a survey that by 2020 all internet activity will be watching video
  • ‘Before and after’ imagery sells, especially with weight-loss products
  • About Us section needs to be about the person, not the company
  • Nobody ever woke up thinking “I need to register today,” so don’t use the CTA ‘Register Now’
  • You have to sell high-appetite products
  • Robotic income is when you make money online while doing something else
  • Use Alibaba or Amazon fulfillment for a white-label, drop-shipping brand
Direct download: Tai_Lopez_-_12-11-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“We built a tribe of people who have a shared belief, a vision, that they’re going somewhere.” - Russell Brunson

(click to tweet)

This past week was filled with highlights on The Tai Lopez Show, and today we’re taking a second to recap some of the best moments. From learning strategies on how to drive online traffic to understanding the ins and outs of credit card perks to reframing our understanding of branding as a tribe’s movement - this week saw guests Neil Patel, Stephen Liao, Lavar Ball, and Russell Brunson take our knowledge to the next level.

This caliber of education and knowledge-dropping is routine on The Tai Lopez Show. Subscribe wherever you listen to podcasts (Spotify, iTunes, SoundCloud, etc.) and transform your workout or daily commute into the inspiring hour that gets you taking your entrepreneurial visions to the market.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You don’t have to get customers with Google Trends. If it’s up and coming, that means everyone is Googling it. If you create the product, you can make a ton of money.” - Neil Patel

(click to tweet)

Points to Keep In Mind

  • Use Google Trends to find what holes are in the market with little competition
  • Get certified on Google Adwords and use YouTube to learn how to do Facebook Ads
  • Don’t act like a stranger (“Nice to e-meet you!”) in cold-emails to CEO. If he/she forwards internally, the new point-of-contact will assume you two know each other
  • Establish relationships with banks by paying 90-100% of your credit card payment. This will make the time when you need to do a CLI (credit card line increase) easier
  • For those under 18, get authorized on your parents/relatives’ cards to inherit rapport with banks
  • In marketing, tell the stories necessary to break people’s false beliefs
  • Introverts can still make great content despite what they might think.
  • Extrovert + introvert make best business partners - read Working Together by Michael Eisner if seeking advice on business partnership
  • Real estate is where dumb people get rich
Direct download: Tai_Lopez_-_12-10-17_-_FINAL_MIX_V2.mp3
Category:general -- posted at: 2:00am PDT

“I thought if we’re a software company, then we’re just a commodity that will eventually get priced out. We needed to build something bigger, where people felt part of a movement.” - Russell Brunson

(click to tweet)

The movement behind a product is more important than the product itself.

Take Apple for example. Yes they create some of the sleekest and most well-functioning products in the space, but it's not the iPhones and Macbooks that fueled the tech-giant's rise to what is now valued at over $900 billion. It's what having an iPhone or Macbook says about you.

This is the reality of today's business landscape. Brands operate as tribes, and if you own the brand's product, then you are behind that tribe’s movement or message. You’re wearing the ID badge that tells others you speak the language of that tribe, and if you see others with the same product as you, you know you can have a conversation with them.

On today’s episode, we have Russell Brunson, owner of ClickFunnels.com, talking about brand tribalism. In the early days of Russell’s launch, he had ClickFunnels enthusiasts create a tribe called “FunnelHackers.” Since then, Russell has helped business owners spell out the message of their tribe as well through the use of his tool.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“I’m a big pattern guy. If I see a pattern, I look at the pieces to understand the elements of the movement. Then I know how to amplify it.” - Russell Brunson

(click to tweet)

Points to Keep In Mind

  • If you don’t create a movement behind your brand, you will lose to those who do
  • Apply Maslow’s hierarchy of needs: 1) physiological, 2) safety, 3) love/belonging, 4) esteem, and 5) self-actualization to your brand
  • Be on the lookout for what users of your product begin to call themselves - ClickFunnels users coined the term “FunnelHackers” and Russell followed by making t-shirts
  • If you succeed building a tribe, users of your product will not view your product as a tool but rather as part of their identity
    • Therefore, they will view the competition as threatening, not enticing
  • People just want to belong to something  
    • The rise of gang membership tracks with the decline of the family unit (David Buss)
Direct download: Tai_Lopez_-_12-9-17_V2_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“The reality is when you first start something you’re gonna suck. But if you keep doing it, the less and less you’re gonna suck and eventually you’ll be good.” - Russell Brunson

(click to tweet)

Starting a business once required a lot of time, money, and energy.

But today, if you have an idea for a business, you can launch it almost immediately. Gone are the times of needing to write a business plan and get investments before discovering if your idea fits into the market. Now, in less than an hour, you could find a product source online, open a web store, and begin selling your idea.

Today we are joined by Russell Brunson, owner of ClickFunnels.com, a website-builder that has sales funnels cooked into it so that you can do one thing very easily and well: get customers landing on your website immediately. This was the problem Russell wanted to solve. He, like many of us, had hundreds of business ideas buzzing in his head and wanted to streamline the process to getting a product into the market.

Learn about Russell’s path to building a 9-digit SaaS company on today’s episode of The Tai Lopez Show!

And you can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“People who buy stuff buy stuff. If someone’s not willing to give me $5 for shipping & handling, they’re never going to give me $100/month for software.” - Russell Brunson

(click to tweet)

Points to Keep In Mind

  • “Winnow the wheat from the chaf” - find the customers who will pay by setting up payment walls and go after those that make it past them
  • Extrovert + introvert make best business partners - read Working Together by Michael Eisner if seeking advice on business partnership
  • Best headline: How To [Insert Good Thing] Without [Insert Bad Thing]
    • People are motivated by reward and avoidance of pain - hitting both of those is a double psychological bias, called the Lollapalooza Effect
  • Put $10 in Facebook ads behind videos of you endorsing your product - those who don’t make content lose
  • Email campaigns will never be replaced
  • Good copywriting isn’t just the right words. It’s putting the right things in the right place
  • The most powerful word in the English language is “imagine”
  • To be able to sell to the masses, you have to understand people’s false beliefs and shatter them
    • The three false beliefs people have are about: 1) their need for the product, 2) their internal ability to use the product, and then 3) how external factors will influence their use of the product
Direct download: Tai_Lopez_-12-8-17_russel_brunson_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“When I first started, I had no idea what credit card points were. Now I stay at Ritz-Carltons and fly first-class for free.” - Stephen Liao

(click to tweet)

The best way to learn history is to travel the world for free.

But our school system doesn’t teach us this. We’re tested on the year the Mongols invaded Europe instead of learning how to score free travel points from credit card companies so we can actually go visit Europe.

Today, Stephen Liao teaches us how to sift through the world of credit card perks to be able to do just this. Stephen dropped out of Stanford to figure out the credit card game just a year ago, and today he has a credit-limit that exceeds $3 million spread across 220 different credit cards. If he’s not flying first-class, he’s on a private jet. And if he’s not staying at the Waldorf Astoria, he’s at the Ritz-Carlton.

This is all because he’s figured out how to hack the credit card companies and beat them at their own game. Between the cash back, the flight miles, the discounts at other vendors, he distills all of it on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Make this a law in your brain: only spend money that you physically have in your bank account. That way you’ll never go into debt and never miss a payment.” - Stephen Liao

(click to tweet)

Points to Keep In Mind

  • Play the long game on credit cards. Don’t ever spend money you don’t have
  • If you need to file a dispute, do it at CFPB.gov
  • Discover it® for a beginner credit card
  • Chase Freedom with 5% money back (MB) for an intermediate credit card
  • Chase Sapphire Reserve for an advanced credit card
  • Establish relationships with banks by paying 90-100% of your credit card payment. This will make the time when you need to do a CLI (credit card line increase) easier
  • For those under 18, get authorized on your parents/relatives’ cards to build rapport with banks
  • Ask friendly questions to the people at call-centers
  • For people with bankruptcy history, adopt HUCA (Hang Up Call Again) philosophy when dealing with credit card companies over the phone
  • Use uscreditcardguide.com to research each card’s points
  • Figure out how to get ‘status’ with each credit card
  • With Chase Sapphire Reserve/Preferred call annually to waive retention fees
  • Try to get status with each card (ex: Delta’s status for travel allows you to upgrade to first-class for free)
  • Join Tai Lopez’ credit mentorship at tailopez.com/credit
  • Build business credit for business owners
  • Don’t just seek out credit cards with cash back
    • There are some that let you convert membership rewards (MR) points to cash back
  • Secured credit cards are for students or the unemployed
    • You give the amount of money that starts your beginning credit line (ex: Capital One Platinum)
Direct download: Tai_Lopez_-_12-7-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Whatever you do, you’re gonna have to suffer the consequences good or bad. So do you.” - Lavar Ball

(click to tweet)

There’s nobody out there like Lavar Ball.

For the past year, we’ve seen him take over headlines, making controversial statements about the talent of his son Lonzo or justifying the $495 price tag on his Big Baller Brand sneakers. For the critics, this is fodder to create the next news story. But for us marketers, this is utter genius to watch and learn from.

There’s an old saying that any press is good press, and it seems that Lavar Ball lives by that. But the more you listen to him in interviews, the more you learn that he’s just doing him. He actually believes his son is better than Stephen Curry, and that his shoe is worth that price. He’s not doing it for the headlines; he’s doing it to be true to himself.

On today’s episode of The Tai Lopez Show, we catch Lavar for a few minutes to talk about his marketing and life philosophies. If there’s one thing we can take away from Lavar, it’s that staying true to your vision is what’s most important.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The key to life is doing what you love to do, and if you happen to get paid for it, you won.” - Lavar Ball

(click to tweet)

Points to Keep In Mind

  • Be true to yourself and do marketing your way
  • Anytime you’re in the limelight you’re gonna have 50% of the people like you, and 50% of the people who don’t
  • Get behind your children’s passions and make it fun
  • To get the best out of people, you have to know their strengths and play to them.
  • Sometimes less coaching is the best coaching
  • Your team will lose if there’s no flow between the members
Direct download: Tai_Lopez_-_12-6-17_v2_-_Lavar_Ball_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Email the investors. They’re the guys who write the check. They’re the guys that say hire this guy.” - Neil Patel

(click to tweet)

When soliciting business or seeking out clients online, it’s important to be as efficient and effective as possible. But too often we get trapped in our old habits that aren’t producing the results we need. Not only is it hard to realize when this is going on, but even if you can - it’s equally, if not more challenging, to find out who has the answers and what advice they can offer you to change your ways.

Luckily, Neil Patel is here to clear up the whole picture. He’s a New York Times Bestselling Author, Entrepreneur magazine named him a Top 10 Marketer, and today - he spells it all out for us: How to cold-email a CEO, what websites to use when trying to lock in high-paying clients, and finally what (free) online resources are there to help you become the best online marketer.

To be successful in business today, you need to know online marketing inside and out, and that’s what we’re teaching you on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The easiest money-maker and best service to offer is paid ad management (PPC).” - Neil Patel

(click to tweet)

Points to Keep In Mind

  • Don’t go after the big guys when engaging on social media or seeking out clients
  • Craigslist over Indeed.com if you’re just beginning to seek out clients online
  • Recently-funded startups get pressure from investors to spend money to make the next Uber. Use Crunchbase news to find which ones just received their money
  • When pitching your services via email - email both the CEO and the investors with where you think the company is messing up and how you can fix it
  • Google AdWords, Facebook Support Center, and YouTube is the new ad-school
  • You just have to be better than most people
Direct download: Tai_Lopez_-_12-5-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“If you’re pitching an investor and they say no, they’re not saying no. They’re just saying not right now.” - Neil Patel

(click to tweet)

In business, regardless of your product or service, an effective online strategy is essential to your success.

Whether that means a well-designed website that converts visitors into customers, or an engaging social media presence that dialogues with customers - it’s mandatory to infiltrate the Internet and show up on people’s screens if you want to succeed in today’s business world.

However, having the intention to do that and actually doing it are two different things. Fortunately today, we are joined by the best internet marketer around; no person is better at driving traffic than Neil Patel. Neil is a New York Times bestselling author, Entrepreneur magazine named him a Top 10 Marketer, and today he is sharing his secrets by distilling the complicated world of online marketing.

For those of us looking to take our business to the next level - Neil will share his methods to seek out and lock down higher-paying clients and investment money. How do you frame yourself as a social media marketer, what value can you offer in PPC advertising, and what can Google Trends offer you.

Learn all of that and much more, on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“I look for someone who is very good at one thing, not kind of good at a lot of things” - Neil Patel

(click to tweet)

Points to Keep In Mind

  • Don’t go for the big guys and instead seek out smaller clients
  • If you are looking to launch a physical product, use GoogleTrends to find what holes are in the market and opportunities
  • Investing is a long-term game, especially with currency and real estate
  • K.I.S.S. - Keep It Simple and Stupid
  • Helping investors for free and building authentic relationships is the easiest way to make money
  • Scratch their back before you ask them to scratch yours
  • “The man who chases two rabbits catches none.” Focus and be very good at one thing
  • Don’t act like a stranger (“Nice to e-meet you!”) in cold-emails to CEO. If he/she forwards internally, the new point-of-contact will assume you two know each other
  • An important element in a cold email is to ask for them to forward it: “If you can, please forward this to the person in charge of marketing so that I don’t waste any more time.”
  • For writers, use Udemy and Google Trends to find what topics people are interested in
  • Get a superpower and build around that superpower
  • Figure out what you do like by figuring out what you don’t like
  • If you’re going to invest, think long-term strategies. Things go up like crazy, and they go down like crazy, the way you win is by thinking long
Direct download: Tai_Lopez_-_12-4-17v3_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“When you poll your audience, you discover their values, which allows you to align your content/product/service better with what they value” - Tai Lopez

(click to tweet)

While a lot of people can make some money even with poor marketing techniques, when you start talking about 8-figure and above businesses, you need to really, REALLY know what you’re doing.

Today, I am talking about how you can use social media and an understanding of human behavior to create a funnel that takes cold traffic and brings them all the way to the point of purchase.

In dating, most people will not sleep with a potential mate until they have spent a minimum of 7 hours with them, and in marketing we see a very similar thing: Unless you can find a way to spend a good amount of time with potential buyers, you will have a very hard time converting cold traffic into customers.

But if, through social media and carefully crafted funnels, you are able to continually show up to them, time and time again until, over time, you have achieved those 7 hours, the likelihood that they will become customers increases exponentially.

That is what I am teaching you how to do on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Hard work is only 20-25% of the formula for success” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Master the 25 cognitive biases to understand the fundamentals required to grow your social media following
  • Use the VRIN score:
    1. Value
    2. Rarity
    3. Inimitable (could you do it yourself?)
    4. Non-substitutable
  • When you poll your audience, you discover their values, which allows you to align your content/product/service better with what they value
  • Don’t post if the average of the 4 VRIN factors is less than an 8
  • To get to an 8-figure business, you have to have a funnel that is incredibly convincing
  • Hard work is only 20-25% of the formula for success
  • A certain amount of time is required to build enough trust to get a sale, and this can be accomplished either in-person, or through social media
  • There will always be a small amount of people who buy from you even when your marketing is bad. But to get to the 8-figure level, you need to be very, very good at marketing
Direct download: tai_lopez_-_12-3-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Consider reaching out to the top 20 websites in your space, and asking if you can interview them, and they interview you, to get some powerful backlinks to your site” - Tai Lopez

(click to tweet)

If you sell anything through a website, good organic traffic will be absolutely essential to your potential success.

When it comes to being able to achieve really good traffic from google, you need to understand “Search Engine Optimization,” or SEO, and that is what we’re talking about on this episode of The Tai Lopez Show.

So whether you have a site that you currently sell through, or are considering heading that direction anytime in the future, this episode will be essential for you to listen to and learn from, to sell more online.

Learn how, on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Page 1 of Google for a term that is relevant to your business is absolutely essential to good organic traffic” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Ranking well on google will bring a lot of free traffic to your site and to your product
  • Page 1 of Google for a term that is relevant to your business is absolutely essential to good organic traffic
  • Consider buying a domain name that matches the keyword you are looking for
  • You can add an extra word if you need to, in order to get the domain name that has your keyword phrase in it, but avoid dashes
  • You need to get links pointing back to your site from other sites that are relevant and trusted in your space
  • Consider reaching out to the top 20 websites in your space, and asking if you can interview them, and they interview you, to get some powerful backlinks to your site
Direct download: tai_lopez_-_12-2-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Irrational in the consumer world is latin for huge margins” - Scott Galloway

(click to tweet)

When you can introduce sex appeal into both your product and your marketing, you will see your margins and profits soar. This is one of the secrets to the appeal and massive margins of Apple, and today Scott Galloway is digging into how to use sex appeal and an appeal to the irrational urges in marketing and product design to be massively successful in business.

Humans can sense beauty in someone else, even at 50 paces away, and from any angle, because we are programmed to sense it even before we see it, so when you can find a way to bring that element into your business, you will find that you are far more successful.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If you can tap into sex appeal in your marketing and product design, you will be able to attain massive margins” - Scott Galloway

(click to tweet)

Points to Keep In Mind

  • If you can tap into sex appeal in your marketing and product design, you will be able to attain massive margins
  • Even if you’re in a monogamous relationship, increasing your sex appeal will still be a strong urge for you because of evolution
  • You need to tap into irrational margins in business, because the margins created by sex appeal will be the largest of any margins
  • Someone can tell of someone else is beautiful from any angle, from 50 paces away. We sense it
  • Markets value recurring revenue companies at a multiple of revenue versus a multiple of profits, so a business built on this model can get a much more favorable valuation
Direct download: tai_lopez_-_12-1-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“When what you say vibes with what people already think, it will be well received” - Tai Lopez

(click to tweet)

When it comes to selling physical products, you will gain massive amounts of value through getting your product placed on retailers shelves. In fact, for many small business owners, getting a distribution deal with a massive chain store is a dream.

But that is the problem: The companies know that, which means that their first offer will probably be a terrible deal for you, and could likely even put you out of business!

That is why today we’re talking about the right way to negotiate a deal with a large retailer, to get your product on their shelves without getting screwed in the process.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“In negotiating, you need to be the flame not the moth, meaning you need people to chase you, not the other way around” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • When it comes to selling physical products, getting your foot in the door at retailers can be a massive advantage
  • After you have your product, you need to get it out to influencers so that they will start talking about it and getting people excited about it
  • When you do this well, people will start walking into stores, expecting to see your product, and will start asking about it
  • At first, the stores won’t think anything of it, until 2-3 people per day are asking about it, and then they will start to dig into it
  • At this point they will reach out to you, but they know that they have all the leverage at this point, so this is not the right time to make a deal with them
  • As they come and ask, you need to find ways to say no nicely for about a year while you build online and evangelize your customers until they are raving fans of your product
  • The whole point of all of this is to get to the point where you have power and can negotiate a contract that is fair
  • You will only be able to negotiate a deal that is fair with retailers after you have had the self control to say no for long enough until they want your product badly enough that they are willing to come to good terms with you
  • In negotiating, you need to be the flame not the moth, meaning you need people to chase you, not the other way around
  • If you want to meet someone at a networking event, the best impression you can make is if you know someone who knows the person, and can tell them that they “have to meet you” for whatever reason
  • For some reason, astrology will go a long way with women
  • In marketing, you should always consider that people love themselves the most, so anything that reflects themselves back to them will be well-loved
  • When what you say vibes with what people already think, it will be well received
Direct download: tai_lopez_-_11-30-17_v3_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Motivation is essential to success, but you need to LEARN how to motivate yourself” - Tai Lopez

(click to tweet)

Motivation is required for success. It’s as simple as that. But while most people understand this truth, few people take the time to learn how to motivate themselves effectively and well. People learn a few of the things that motivate them, like money, or relationships, or achievement, and they put all their energy into that one aspect.

But below I’m outlining the 17 different aspects of what motivates you, and how you can use them to achieve more.

In all of this, it’s importance to have balance. Too often people get all caught up in one or two of the below, and put 90% of their effort into those things. Instead, work on spreading these out evenly in your life, around 5% or so for each, to make sure your life is as fulfilling and happy as possible.

“The secret to being able to change is understanding why things are the way they are” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Motivation is essential to success, but you need to LEARN how to motivate yourself
  • Life is about doing and enjoying stuff
  • The secret to being able to change is understanding why things are the way they are
  • Everything in life is a trade-off of some good and some bad
  • One of the most painful things in life is not being able to make sense of what happens
  • ALL 17 of the below things must be experienced to feel fulfilled
  • Don’t focus on any single one of the below things. Work for a mix of all 17

17 Reasons

Ambition

  • Achievement: Accomplish difficult tasks, overcome obstacles, and become an expert
  • Recognition: Be recognized for what you do
  • Exhibition: Impress others with your actions or words

Materialism

  • Acquisition: It’s ok to have some materialistic goals. Use it as motivation
  • Order: Make things clean, neat, and tidy
  • Retention: Hoarding things- within balance
  • Construction: Build some things, get your hands dirty

Defense of Status

  • Infavoidance: Concealing a handicap or a failing
  • Defense: Defend yourself
  • Counteraction: Make up for failure by trying again, have pride

Human Power

  • Dominance: Control one’s environment
  • Deference: Admire a superior person, praising and yielding to them
  • Autonomy: Breaking free from constraints
  • Contrarience: Being oppositional
  • Aggression: Forcefully overcome an opponent
  • Abasement: Surround and submit to others, and accept punishment
  • Blame Avoidance: Shifting and stifling blame-worthy impulses
  • Harm Avoidance: Desire to avoid harm
  • Infavoidance: Avoiding being humiliated or embarrassed

Affection Between People

  • Affiliation: To be close and loyal to another person
  • Sex: To form relationships that lead to sexual intercourse
  • Rejection: Reject certain people and things
  • Nurturance: Help the helpless, feed and keep them from danger
  • Succorance: To have one’s needs met by someone else
  • Play: Have fun, laugh, and relax

Exchange of Information

  • Sentience: Seek out and enjoy sensual experiences
  • Cognisance: Understand, be curious, ask questions and find answers
  • Exposition: Deliver information to others
Direct download: tai_lopez_-_Ep_3-24-17_re-release_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Good eating lifestyle is not a diet, because it’s not limiting. It’s a lifestyle” - Tai Lopez

(click to tweet)

The Gracie Diet is an eating lifestyle, developed by the Gracie family of Brazilian Jiu Jitsu fame, and designed to combine the correct foods with each other, to give you energy and health to accomplish what you want in life.

But even more fundamentally, in this episode I talk about why it is important to be willing to experiment. Those who have done incredible things have always been willing to experiment, to try things out and see if they work, and whether that’s diet, lifestyle, habits, or anything else, everyone is different, and so experimentation is often the only way you can know if something is right for you specifically.

“When starting a new lifestyle, take it slowly and in stages” -Tai Lopez

(click to tweet)

Points to Keep In Mind

  • The fuel you put in your body is going to affect your performance in a powerful way
  • Most people don’t pay nearly enough attention to how certain foods make them feel
  • Many people are guided almost entirely by the pleasure of eating
  • Good eating lifestyle is not a diet, because it’s not limiting. It’s a lifestyle
  • Most people lack potassium in their diet
  • Eat fruit for dessert
  • A 24 fast once per month is a great cleanse
  • If you write down everything that you eat, you will realize that you’re not eating the way you want
  • When starting a new lifestyle, take it slowly and in stages
  • Make sure you hang out with people who eat similarly to the way you want to eat, because it will affect you greatly
  • Be constantly willing to try out different things, to find out what works for you
  • Willingness to experiment is extremely important to success
  • Take naps

“Willingness to experiment is extremely important to success” - Tai Lopez

(click to tweet)

Direct download: tai_lopez_-_Ep_2-1-17_rerelease_-_FINAL_MIX.mp3
Category:general -- posted at: 7:48am PDT

“The moment someone meets you, they need to get the impression that you can help them reach their goals” - Jordan Belfort

(click to tweet)

Last week was a blockbuster week for the Tai Lopez Show, and today we’re reviewing some of the highlights, from the real “Wolf of Wall Street,” Jordan Belfort’s crazy stories and advice on how to become a master salesman, to the specific techniques I use to grow my social media 10 10.9 million followers, to Scott Galloway’s incredibly insightful analysis of the “big four,” Google, Apple Amazon and Facebook, why they have achieved the massive success that they have, how we can learn for them, and what it means for society as a whole.

If you are not subscribed to The Tai Lopez Show, you need to be, because this is the kind of information and education that we are bringing to you every single day. Subscribe in Spotify, iTunes, or wherever you listen to podcasts, and make it a part of your daily commute, when you’re working out, or doing anything else, so that you can systemize learning to make it a daily pursuit, and get a little better every single day.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Study the most successful companies in history of develop a model for what you want to do” - Scott Galloway

(click to tweet)

Points to Keep In Mind

  • We all enter adulthood with certain insecurities that can screw up our motivation for what we are doing
  • When you have all those insecurities, you think fame and wealth will solve them, then you become rich and famous and still feel the same way, you start looking for other outlets
  • Every idea has a certain amount of value intrinsic to it, but that amount is either multiplied or subtracted from, depending on how the person is able to express it to others
  • Human communication is 45% body language, 45% tone of voice, and 10% words
  • Eye contact is essential to developing any level of trust
  • The moment someone meets you, they need to get the impression that you can help them reach their goals
  • If you make a bad impression, it takes 7 subsequent meetings to change that
  • We’ve been conditioned to respect elders and allow them to control the flow of the conversation, so getting into that position will allow you to control the sale
  • You have to act as if before you can become that way
  • Persuasion is a linchpin skill for success
  • If someone is really committed to learning the skills required and putting in the time required, it’s almost impossible for you not to succeed
  • Without fear there is no courage
  • The fastest growing company in history was built off social media
  • The social proof of your following on social media is very important
  • Start with a global campaign to grow your Facebook following, to decrease the cost per follower
  • You should shoot for a minimum of 10k followers on each platform
  • If you grow your Facebook fan page, you can redirect a lot of them to Instagram
  • Use share for shares to grow Instagram, but share somebody else’s content before asking them to share yours
  • I recommend posting approximately 7X per day
  • Twitter is the platform that allows the most activity
  • Use live streams for intense attention
  • Companies in the past would underpromise and overdeliver, big tech has flipped that formula and reporters seem to put up with it
  • 80% of our phone time is spent in-app, and 6 of the top 10 apps are owned by Facebook
  • In the age of big tech, we need to start thinking about if what is good for the consumer always good for society
  • Study the most successful companies in history to develop a model for what you want to do
  • Our instinct, since we emerged from caves, is to always want more, because the penalty for less was death
  • Apple has the margins of a lamborghini with the production capabilities of a Toyota
  • Irrational in the consumer world is Latin for ‘huge margins’
  • Recurring revenue business models allow companies to not have to discover new customers constantly
  • As a company, you will be in a good position if you are perceived as a career accelerant
  • Apple is able to control the customer experience through their physical stores
  • Get a job, and whether you think you will stay there long term or not, focus aggressively on it while you’re there
Direct download: tai_lopez_-_11-26-17v2_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

Buy Scott’s book “The Four” and his others here.

“Our instincts, ever since we emerged from caves, is more. We always want more, because the penalty for less was death” - Scott Galloway

(click to tweet)

Apple has managed to do something that no other company in history has: Combine the lowest cost of goods through mass production with the highest profit margins available only to luxury brands.

This combination has resulted in a company that has massive profits, and the most valuable company in the world.

This demonstrates the value of finding a way to appeal to irrational urges and instincts, like status and mate-worthiness, in your marketing and product design.

Learn how Apple was able to pull this off, and what it means for how you can achieve massive margins in business, on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The more for less business strategy is usually the company that is the most valuable in the world” - Scott Galloway

(click to tweet)

Points to Keep In Mind

  • In the modern age, we don’t tend to depend as much on a superbeing “God” for answers, but we still have anxieties, so Google is now filling that role
  • Google is our modern-man’s God
  • Facebook taps into our need to love and be loved
  • The number one indicator of your chances to make it to 100 is the number of people that you love
  • Our instincts, ever since we emerged from caves, is more. We always want more, because the penalty for less was death
  • The more for less business strategy is usually the company that is the most valuable in the world
  • Apple is the new signal that you have good genes, and are a good mate
  • Apple has been able to pull off the impossible: It can secure components for the lowest price, and then charge the highest price for it
  • Because Apple taps into our irrational urges, it is the most profitable company ever

TaiLopez.com/TheFour

Direct download: tai_lopez_-_11-25-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

Buy Scott’s book “The Four” and his others here.

“Old media has basically been co-opted into being the investor relations PR department for big tech” - Scott Galloway

(click to tweet)

Scott Galloway is here today to talk about his new book “The Four,” which discusses the major four tech companies, Apple, Google, Amazon, and Facebook, and the ramifications of the world we live in.

In the process, we talk about how marketing works in today’s information economy, why irrational urges are the best space to work in because they provide massive margins, how Google has come to replace God in our lives, and why the more boring, less sexy industries are often the best opportunities to make good money.

Learn about all of that and more on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The question we have to wrestle with is: Is what is good for the consumer always good for society?” - Scott Galloway

(click to tweet)

Points to Keep In Mind

  • Amazon does a very good job of dominating the news cycle with features announced carefully for this purpose, sometimes more for the purpose of the PR than for the feature itself
  • Old media has basically been co-opted into being the investor PR department for big tech
  • Traditionally, companies would try to under promise and over deliver. Because of the current news cycle, the reverse is the case with big tech
  • The big four tech companies are getting to the point where they are starting to effectively replace religion in our lives
  • Big tech is bringing very complex moral questions with it
  • 80% of our phone time is spent in app, and 6 of the top 10 apps are owned by one company: Facebook
  • Most of the money spent on advertising is with big tech companies
  • As tech does better, it lowers prices, the reverse of the trend we see in traditional companies
  • People now look to Google for truth, rather than traditional sources
  • The question we have to wrestle with is: Is what is good for the consumer always good for society?
  • We’ve had job destruction in the past, we’ve just never had companies as good at it as big tech is today
  • Our evolutionary instinct is to want more, because lack causes starvation. But in the current first-world dynamic of plenty, this has some unintended consequences
  • Irrational urges on the part of the consumer can lead to massive margins
  • More households have a recurring revenue relationship with Amazon Prime than voted in the 2016 presidential election or have a landline
  • Brands may need to start to open stores to maintain their irrational margins
  • The more boring the industry, the higher the potential ROI

TaiLopez.com/TheFour

Direct download: Tai_Lopez_-_EP_11-24-17.mp3
Category:general -- posted at: 2:00am PDT

“The more followers you have, the easier it is to get more followers” - Tai Lopez

(click to tweet)

When you are starting to grow your social media following, you need to remember the impact that “social proof” will have on your results. Social proof means that people see that other people are interested in you, and it makes them more likely to check you out, and ultimately follow you on social media platforms.

This is why it is not of paramount importance, starting out, that you only target the customers that will be worth the most to you, but rather that you initially focus on the followers that will be less expensive to acquire, before reaching out to the followers that will be the more expensive to acquire, and potentially worth more to your business in the long run.

Do not forget this essential step of developing social proof, early on in the process of building your social media following. Learn how to do it on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Shoot for a minimum of 10k followers on each platform” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Use a global campaign on Facebook to start
  • Use the format: “If you like X, like my page”
  • Starting with a global campaign makes it less expensive to get your first followers
  • The more followers you have, the easier it is to get more followers
  • Shoot for a minimum of 10k followers on each platform
  • Use Facebook to grow other platforms
  • On Instagram, share someone else’s content, and then ask them to share yours- only AFTER you have shared theirs

TaiLopez.com/Manage

Direct download: tai_lopez_-_11-23-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

Only 18 hours left to let me grow your social media for you! TaiLopez.com/Manage

“Social media is responsible for the fastest growing business in history” - Tai Lopez

(click to tweet)

Social media has turned into the most valuable asset you can build, whether for your business, or even for your personal brand. These days, social media can skyrocket your business, and some of the fastest growing businesses today rely on it for their marketing.

Today on the podcast, I am teaching you the 10 strategies that I use to grow my social media following by massive numbers every single day, so that you can do the same thing. Or, I am simply offering you the opportunity to let me grow your social media for you.

Whether you want to do it yourself, or let me do it for you, investing in social media growth is essential to your long-term success, and I am showing you exactly how to do it on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Profit in business comes from repeat customers, so do a good job for people and they will come back” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Social media is responsible for the fastest growing business in history
  • You must master the game of social media if you want to be successful
  • Learn and understand how to use Facebook pages
  • You can use Facebook to get followers on all of the other platforms
  • Start with a global campaign, and boost certain content with very simple call to actions, telling people to like the page
  • Starting with a global campaign allows you to get the cost per action down to a low price point
  • High follower count is important because the more you have, the easier it is for you to get more, because of the social proof of your follower count
  • 10k followers on each of the main platforms is a minimum you should shoot for to start
  • A good format is, “If you like X, like my page.” Consider adding a photo of you with X
  • If you grow your Facebook page, it becomes much more easy to grow your other platforms, especially Instagram because the ad platform is the same
  • Instagram share for share:
    • First, share somebody else’s content
    • Let them know that you did
    • Then, you can come back later and ask for them to reshare something of yours
  • While Twitter is more difficult to make money from, it is still very valuable, and often undervalued today
  • On Twitter, you have to post more often. I recommend approximately 7 times per day, and you have to post natively to Twitter, not through other platforms like Instagram
  • While more people watched Instagram stories than Snapchat, Snapchat has better user engagement
  • When a platform is difficult to grow, it can be easier to compete, if you can crack the code
  • Again, with Snapchat, you can take your Facebook followers and redirect them to follow you on Snapchat
  • Use Facebook as the anchor to grow your other social media accounts
  • Use live for powerful, intense, urgent attention
  • Social media followers are not just for your ego, they are the new way to reach people
  • Email marketing is still extremely important
  • The game of business is to invest, and social media, when done right, can have a very high return on investment
  • Social media followers are very valuable in the long term because, after you have initially paid to gain them, you can then still get in front of them continually in the future
  • You do not need to do blackhat social media activity in order to grow. You can do it the real way!
  • You can gauge the quality of your life by your level of stress when you go to bed, and when you wake up
  • Profit in business comes from repeat customers, so do a good job for people and they will come back
  • Always start out by building a relationship, and then do bigger and bigger things

TaiLopez.com/Manage

Direct download: tai_lopez_-_11-22-17_-_FINAL_MIX.mp3
Category:general -- posted at: 10:24am PDT

“Body language has a way of slipping under the radar of the conscious mind, and communicating directly with the unconscious mind” - Jordan Belfort

(click to tweet)

If you want to get good at sales, you have to learn how to be perceived as an expert in whatever it is that you are selling. This is because when you speak and act as an expert, and the person you are talking to starts to view you as an expert, you are allowed to control the flow of the conversation, which is one of the most important things when it comes to being good at sales.

But there are specific steps to being perceived as an expert, and a lot of it has to do with the way you talk, your body language, tonality, and what you are saying. Today, Jordan Belfort is explaining exactly how to be perceived as an expert in whatever it is that you are selling.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If you make a bad first impression, it takes 7 subsequent good impressions to change that” - Jordan Belfort

(click to tweet)

Points to Keep In Mind

  • Human communication is 45% body language, 45% tonality, and only 10% words
  • Words matter greatly when you’re speaking, but you need to understand that you’re communicating even when you’re not speaking
  • Body language has a way of slipping under the radar of the conscious mind, and communicating directly with the unconscious mind
  • Lack of eye contact will make people not trust you
  • When someone has first contact with you, they need to believe that you are worthy of making a sale
  • If you make a bad first impression, it takes 7 subsequent good impressions to change that
  • The only way that you can make every sale the same is by being perceived as an expert, because that is the only way you will be allowed to control the conversation
  • Confidence starts with “acting as if”
Direct download: tai_lopez_-_11-21-17_V2_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“A lot of people have great ideas and concepts, but if you don’t know how to express them to others and persuade them, you will not be able to do much with your ideas” - Jordan Belfort

(click to tweet)

Today’s guest is none other than the Wolf of Wall Street Himself, Jordan Belfort, and we’re talking about sales, how to learn to be a better salesman, and more generally, how to become more persuasive in everything you do in life.

A lot of business people have good ideas and concepts for their business, but in reality, the value of their idea is either multiplied or drastically reduced by their ability to persuade others of their idea!

This is why sales is important to everyone, not just people who do or plan to make their living as a “salesman.” If you want to be successful, you will have to learn how to convince others, and Jordan’s Straight Line System is the proven strategy to teach you how to do that.

Learn all of that and much more, on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Strategic preparation is essential to good sales” - Jordan Belfort

(click to tweet)

TaiLopez.com/Wolf

Points to Keep In Mind

  • A lot of people have great ideas and concepts, but if you don’t know how to express it to others and persuade them, you will not be able to do much with your ideas
  • Even people who are natural at something follow certain rules and strategies, they just do it naturally. But anyone can learn them
  • Strategic preparation is essential to good sales
  • Your prospect needs to be 10 out of 10 on your product, trusting you, and your company, before closing
  • Rookie salespeople skip the qualifying section of the sales process. First of all, you need to make sure your prospect is in the market in the first place
  • By asking smart questions, you can get into solid rapport with prospects
  • Your prospect has to believe that you really care about them
  • Your prospect has to understand that, fundamentally, you’re just like them
  • Every idea has a certain amount of value to it. But the way it is presented either multiplies that value, or takes away from it
  • Persuasion is a learnable thing
  • Human communication is 45% tone of voice, 45% body language, and only 10% words
  • Body language has a way of slipping under the radar, and going right to the unconscious mind and creating a gut reaction
  • When someone makes their first impression of you, they should be thinking:
    • This person is sharp as a tac
    • This person is enthusiastic
    • This person is an expert in the field
  • If you make a bad first impression, it takes 7 subsequent meetings to turn that around
  • When you’re perceived as an expert, it gives you the opportunity to control the flow of the conversation
  • The first stage of confidence comes from acting as if
  • Study the best, in detail, to model it and eventually become it
  • Resilience has to do with the fundamental belief that you have what it takes to be successful
  • Once you learn how to communicate, it changes who you are, and you become the successful person you could be
  • Without fear, there is no courage
  • Objections are nothing more than smoke-screens for uncertainty

 

TaiLopez.com/Wolf

Direct download: tai_lopez_-_11-20-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“See life as an adventure, rather than an accomplishment” - Tai Lopez

(click to tweet)

This week, we had powerhouse guests on, talking about the practical things you need to know to be successful in business and life in general.

On this best of the week episode, we’re talking about how to become a faster reader, how languages help you and how to learn them faster, why it’s better to view life as an adventure rather than a list of accomplishments, why you should set your identity as a lifelong learner, and how to choose the best business to go into online and then be successful in it.

Learn all of the above, plus so much more, on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“It’s better to be rich than to be right” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Scan at least 3 words at a time, to read faster with better comprehension
  • Use a pacer when reading, and set the pace for your eyes to follow
  • You will make more money if you know more languages
  • If you have children, one of the best gifts you can give them is an education in different languages while they’re young
  • Total immersion, without all of the rules, etc, is the best way to learn a language
  • To learn something, it has to feel important
  • See life as an adventure, rather than an accomplishment
  • Your goal is not always to be right, your goal is to figure out what is right no matter what it is
  • It’s exhausting to work on something that you’re not passionate about
  • A business partner is like a marriage, so you need to very carefully vet anyone you are considering bringing on as a partner
  • It’s better to be rich than to be right
  • Approach life with the idea that you can learn to do anything
  • Mentors are essential. Learn from them instead of trying to reinvent the wheel
  • Working hard is only 25% of the formula
  • Tools are essential to the process of making money online
  • Teaching people how to do things, and how to make money doing those things, is one of the easiest and fastest ways to start making money online
  • A lot of people take for granted what they do for their job, when there are actually more ways to make money with it than you may be thinking of
  • If there are no competitors for your business, it might be because there is no demand for it
  • A lot of times, it’s a good idea to choose a market where there are competitors, but you know what differentiates you
Direct download: tai_lopez_-_11-19-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The REAL Wolf of Wall Street stopped by the house, and wanted to drive my Lamborghini. Stay tuned, full interview coming Monday!

Direct download: wolf_of_wall_street_trailer_FINAL_MIX.mp3
Category:general -- posted at: 8:26am PDT

“Start marketing by giving away things for free” - Travis Rosser

(click to tweet)

Business ideas are everywhere, if you know where to look for them. Today, we’re talking through some business ideas that can get you up and earning money online fast.

The key is to take either your profession or your passion, educate people around it, build an online course, ideally include a business component to it (like how to earn money doing whatever you are teaching), and then sell and host it through a platform like Kajabi.

Using this formula, you can get setup earning passive income fast. Get all the details on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Most people will not be paying customers, so the top of your funnel needs to be wide” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • You can turn your profession or your passion into a business
  • To market, just get out into the world and be yourself!
  • If people think they know you, they will buy from you
  • Start marketing by giving away things for free
  • Most people will not be paying customers, so the top of your funnel needs to be wide
  • Ideally, you want to be in a space where there is some demand, but you can also create a monopolistic effect
Direct download: tai_lopez_-_11-18-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Working hard is only 25% of the success formula” - Tai Lopez

(click to tweet)

Today we’re talking with Travis Rosser, the founder of Kajabi, about what it takes to start to generate revenue online.

Even if you don’t instantly get rich or start making millions per month, if you can just learn how to generate a few hundred, and then a few thousand, dollars on the side each month, you are starting to get closer and closer to being able to quit your day job, and put all your time and effort into doing what you love!

That is what Kajabi helps people do, and that is what we are teaching you how to do, on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Conscientiousness is the personality trait most associated with success” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • In order to make money online, the first thing you need to figure out is what tools you are going to use
  • Too many people are trying to reinvent the wheel. Instead, get very good at learning and using the tools online
  • Working hard is only 25% of the success formula
  • Conscientiousness is the personality trait most associated with success
  • Do your research!
  • Today, it’s usually not a good use of your time to build your tools from the ground up, because usually there is something out there that already does it
  • Educational programs are one of the quickest, easiest ways to start making money online
  • Consider your profession when thinking about how to make money online: What is your profession, and can you create education around it?
  • No matter what you do, most people will not be your customer, and that is ok
  • Competitors prove that there is a market for what you’re doing
  • You have to learn to think deeper than the surface takeaway
  • Figure out your specific niche, and then go find those people!
Direct download: Tai_Lopez_-_EP_11-17-17_v2.mp3
Category:general -- posted at: 2:00am PDT

“We fall in love with people and things that remind them of themselves” - Tai Lopez

(click to tweet)

What you believe about your own identity will drive your behavior. This is why, if you give yourself the identity of a learner, of the best and fastest learner in any room, and really convince yourself that that truly is your identity, your behavior will follow and you actually will become that learner.

This is an important truth: Identity drives behavior. So be purposeful about what you set as your identity! Our identities are not set in stone. Instead, they are defined by us. Too many people allow other people to define their identity, when it is yours to define!

Learn how to do all of this, to truly define what you want your identity to be, on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Throw out the idea that there are limits to what you can learn” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • We fall in love with people and things that remind them of themselves
  • Marketing has to vibe with what people already believe
  • Start in Marketing with people who already have a similar view to yours. Then, in the coming years, you can expand to evangelize from there
  • Throw out the idea that there are limits to what you can learn
  • Behavior is driven by identity, to make your identity never to back down from a problem
  • While the vast majority of knowledge is unknown to you at the moment, change your mindset to one that understand that almost any of it can be known and understood
  • Don’t invest time and energy into inventing the whole. Instead, have mentors!
Direct download: tai_lopez_-_11-16-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Most people build self esteem around being right, good, or something else. Instead, build your self esteem around being the fastest, best learner” - Tom Bilyeu

(click to tweet)

Today we’re talking with the founder of Quest Bars about how he was able to build a health bar empire. Quest Bars sell 1.5 million bars per day, and today he is giving us a behind the scenes view of what it takes to do something on that scale, and just importantly, what it feels like to achieve the much success.

Tom places a tremendous amount of emphasis on where your self esteem comes from. If your self esteems comes from being right, you will feel too threatened to admit when you’re wrong, and learn from it. But if your self esteem instead comes from the idea that you are an incredible learner, the best learner in any room, you will be willing to admit when you’re wrong.

Just like he says, your behavior is driven by your identity. So the process of defining to yourself what your own identity is, will change your behavior, and in fact is one of the most powerful ways to change your behavior to be what you want it to be.

Learn how to achieve incredible success in whatever you plan to do in life, on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“When your marketing, there has to be a subconscious thing that vibes with what your customer thinks about themselves” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • What you build your self esteem around matters
  • Most people build self esteem around being right, good, or something else. Instead, build your self esteem around being the fastest, best learner
  • Being a constant learner is the only way that you are going to achieve great things
  • Make your goal the adventure, rather than being right
  • Influencers are a powerful way to launch
  • Business partners are like a marriage: You need to really, really know the person before you agree to anything
  • When you do a really good influencer campaign, people will start going into stores, expecting them to be sold there, and asking about it, which will pressure the stores to stock your product
  • Say no to stores who want to carry your product, keep building online, evangelize your customers until they love you, and then in a year or so you can negotiate a deal that’s much better for you
  • What you chase moves away from you, and what you deny moves closer. So attract what you want, but don’t too much of a chaser
  • You have to play the long game
  • When your marketing, there has to be a subconscious thing that vibes with what your customer thinks about themselves
  • You should believe that you can learn to do literally anything
  • Behavior is driven by identity
  • Make your identity what you want it to be, and your behavior must follow
  • Use mentors instead of constantly trying to reinvent the wheel
Direct download: Tai_Lopez_-_EP_11-15-17.mp3
Category:general -- posted at: 2:00am PDT

“Knowing more languages will always help you make more money” - Tai Lopez

(click to tweet)

Today, a lot of people discount the value of learning other languages, thinking that you can always use an interpreter, or soon even a machine to interpret for you, in the event that you need to communicate with someone who does not speak your language.

In reality, if you speak another language, you will be able to make more money. It’s as simple as that. People buy from you based on whether they like you or not, and if you can communicate with them in a more real, personal way, without the barriers imposed by an interpreter or machine, you will have the opportunity to make far more money.

In addition, the exercise to your brain, and expanding your thought processes through learning other languages, is incredibly valuable.

Learn how to go about learning new languages quickly, with David Mills, on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“To learn languages, make it conversational and natural, don’t start with rules” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Knowing more languages will always help you make more money
  • Negotiations and business goes good or bad, often, based on how much someone likes you
  • To learn languages, make it conversational and natural, don’t start with rules
  • In order to get good at something, you need to make it very important to your subconscious
  • Full immersion in language learning works so well because it makes learning the language incredibly important to you
  • Your brain can learn incredible amounts, but it has to get the idea that it is important in order to learn
Direct download: tai_lopez_-_11-14-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“You don’t necessarily want to start with your best idea, because it will be your worst execution. Just start something!” - Tai Lopez

(click to tweet)

David Mills has made $40 million off of his internet business, and currently makes $11,000 in pure profit per day online, so today I am talking with him about how exactly he was able to accomplish all of that, so that you can learn from it and achieve those same kinds of results in your own business.

A lot of today’s episode is about SEO, which stands for Search Engine Optimization, and is absolutely essential if you want to generate organic traffic from Google. If you master SEO, you will always have free traffic to your business, which means you will not need to spend as much on paid traffic, which is how you can increase your profit margin.

Learn on this and more, on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Only about 1% of entrepreneurs understand how important organic traffic is” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Even if your website is terrible, find a way to go through the full process of getting it up, so you know how to do it
  • Your first attempt will always be the worst
  • You don’t necessarily want to start with your best idea, because it will be your worst execution. Just start something!
  • Only about 1% of entrepreneurs understand how important organic traffic is
  • One of the best places to hide a dead body is on page 2 of Google. You have to be on page 1
  • Whatever you are selling, try to buy a domain name that matches a few of the words people will be typing in
  • You need to get links to your website from other websites around the content of your website
  • Reach out to the top 20 websites, and offer to swap interviews with them
  • Practice reading with something that is making you read faster and faster
  • When you’re practicing something, you have to let go of being a master of it
  • It’s been proven over and over again that you will make more money if you know more than one language
  • Learning language needs to be conversational, and full immersion is the best
  • Your brain can learn an incredible amount, but you have to show your brain subconsciously that it is important
  • To make money online, sell a simple product that you use everyday, and you know how to improve
  • You don’t have to be intimidated by SEO

TaiLopez.com/OMG

Direct download: tai_lopez_-_11-13-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Never tell people how much you make, especially if it is a lot. It just puts a target on you” - Tai Lopez

(click to tweet)

The wise general does not reveal his secrets. That is what Sun Tzu tells us in The Art of War. Too many entrepreneurs and business people want to brag about how much they make, their accomplishments, and what they’re doing. But in reality, if you do that, you are just putting a big target on their head.

Instead, making people think you’re doing less than you are. That you’re making less money than you are. At least until it is the right time. In this way, you do not draw too much attention, until you can handle that attention.

There are a lot of parallels between business and war, this is just one of them. Learn about it, and so much more, on this special best of the week edition of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Break your larger goals into smaller, specific goals” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Never tell people how much you make, especially if it is a lot. It just puts a target on you
  • Entrepreneurs should read The Art of War
  • Don’t negotiate with fools, cut them out
  • Start a business around something you are curious about
  • With enough time and specific goals, you can do almost anything
  • For many, when you see something that is beyond you reach right now, the drive to get that thing will drive you to the next level
  • What goes you out of procrastination is ambition, and ambition comes from having a specific goal
  • Give yourself the advice you would give your younger sibling
  • Break your larger goals into smaller, specific goals
  • Everyone needs allies
  • ICO’s provide a way to give users and everyone in the world an opportunity to own a portion of the company
  • Marketing requires a fundamental understanding of human behavior
  • Humans make decisions based on emotion much more than they think they do
  • If you want to raise capital, you need to be likeable
  • In business, treat everyone like they’re your family
  • You need to get started, and see small success at first, to get motivated to do the rest of the work to be successful
  • The most important sale is to yourself: You must believe in the product in order to sell
  • Obscurity is the real reason you will fail
  • Use money to get attention
  • In real estate, if you invest in multi-family units, you spread out the risk
  • The middle class lulls you into complacency
  • It’s ok to be grateful, but never be satisfied
  • You can do anything, as long as it’s not forever. Don’t be too picky, especially if you’re broke
  • As long as you maintain cash flow, you don’t lose when markets go down
Direct download: tai_lopez_-_11-12-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Find a way to make a very small amount of money, to show yourself that you can do it. Then, you expand from there”

(click to tweet)

It can be difficult to start building wealth when you’re at zero or lower. But you can definitely start from anywhere, and, in reality, that is every self-made entrepreneur’s starting point.

Grant Cardone stopped by the house to talk about the process of building wealth through sales and real estate. Learning sales is important to any starting point in building wealth, and selling something immediately, no matter how small, will give you the confidence required to start gaining momentum and cashflow in your business.

If you want to learn how to build wealth starting from nothing, listen to this conversation with Grant Cardone on the Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If you’re going to get rich, it will be from helping other people get rich”

(click to tweet)

Points to Keep In Mind

  • Find a way to make a very small amount of money, to show yourself that you can do it. Then, you expand from there
  • If you’re going to get rich, it will be from helping other people get rich
  • Don’t be too picky about what you do when you’re broke
  • Don’t ever get so fancy that you’re not willing to do the dirty work
  • When you have cash flow, it doesn’t matter if your investment goes down in value
  • With enough time, value will return in the real estate market. If you have cash flow, you can wait through the touch times until it goes back up
  • America is headed more and more toward renting instead of owning, so it’s a good time to become a landlord
  • Selling is survival
  • Trust your intuition when you’re an expert in the space
  • You have to look at a lot of deals to find the right one
Direct download: tai_lopez_-_11-11-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Haters give me energy, and spur my on to greater things” - Grant Cardone

(click to tweet)

Grant Cardone is on the podcast today to bring some of his characteristic fire and educate you on how to make money. If you’re at all interested in sales or real estate, you probably know Grant’s name, and today we’re talking about why sales is essential to success in every area of life, as well as how to generate real wealth and cash flow through a careful, thoughtful real estate strategy.

Whether you’re interested in sales, real estate, business in general, or just in living your best life, this conversation with Grant Cardone will leave you with new ideas, and tactics to get the most out of your time on earth.

Learn how to get obsessed and live life at the peak of your ability with Grant Cardone, today on the Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The middle class is a trap that lures you into empathy” - Grant Cardone

(click to tweet)

Points to Keep In Mind

  • You should have massive vision, and then break that massive vision down into mini-goals
  • Money doesn’t make you happy, but lack of money can make you very unhappy
  • The world is dangerous, you have to look out for yourself first
  • Everybody needs a plan for when things go wrong
  • Obscurity is why you will fail
  • “Haters give me energy, and spur my on to greater things” - Grant Cardone
  • Use money to get attention
  • When you look for real estate, you look for big, healthy, long-lasting trees
  • Houses were built, not for you to have a dream, but for banks to make money
  • Always ask if you’re on the winning or the losing end of every transaction
  • The middle class is a trap that lures you into empathy
  • Always be grateful, but never be satisfied
  • Live frugally enough that you can get on the right side of cashflow
  • Everything goes in a cycle. The market will go up and the market will go down
  • Safety is created by diversity, but wealth is created by focus
  • Most people don’t bet big enough. Don’t play a little game, go all in
  • Don’t get too fancy in sales. Have a full pipeline
  • Treat objections not as objections but as complaints
  • Everything you do in life will have some component of sales
  • You should only be afraid of one thing: Leading a crappy life
  • You can build multiple flows of income, but do not neglect the first one
  • People need to stop hating on things they don’t understand
  • As long as you have cash flow, your real estate investments are pretty safe
  • You need to constantly be keeping the right people in your friend group, and getting rid of the bad influences
Direct download: tai_lopez_-_11-10-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Raising capital is very difficult, but often very necessary”

(click to tweet)

Crystal has raised $6 million for her startup, so on this episode she is teaching the exact path to raising capital. Whether you’re looking to raise money from investors, considering an ICO, or any other path to raising money, Crystal is walking through exactly what you need to know.

But one of the most important things when raising money is to avoid the temptation to fall into complacency, seeing how long your runway to profitability is, and how much money you can spend before you run out. Even after you have raised money, you have to be frugal in your choices to really turn your business into something that generates consistent profit.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Not having a ton of money at first forces you to be practical”

(click to tweet)

Points to Keep In Mind

  • Raising capital is very difficult, but often very necessary
  • While raising capital is essential, it is also dangerous, because it can make you apathetic
  • Have a specific plan for a specific dollar amount, and how you will use the capital. Go in with all the math figured out
  • Do a seed round, then figure out how to get traction, and then raise more once you have the traction part figured out
  • Not having a ton of money at first forces you to be practical
  • Never throw money at a problem
  • Capital is very important, whether it is money, social capital, or another kind

TaiLopez.com/Sense Use the promo code “Tai” for a discount!

Direct download: tai_lopez_-_11-9-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Often times, leveraging other people’s money is a better and faster route to profitability than bootstrapping” - Tai Lopez

(click to tweet)

Bitcoin is all over the news these days, but do you understand it? If you want a primer on what bitcoin and cryptocurrency is all about, this episode is for you.

Crystal raised $6 million for her crypto startup, so she is the expert. If you want to understand the future of currency, especially in the digital space, this episode will teach you exactly what you need to know.

Catch the trend, and understand where the future is headed, on this episode of the Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“When you raise money, you need to be careful not to get apathetic about still hitting revenue goals” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Collaborative intelligence is coming
  • Often times, leveraging other people’s money is a better and faster route to profitability than bootstrapping
  • Raise money when you need it, and have a plan for what exactly you are going to spend it on
  • When you raise money, you need to be careful not to get apathetic about still hitting revenue goals
  • Low funds force you to be disciplined, so be careful not to get undisciplined if you raise money
  • At the end of the day, in business, you need to know how to connect with people
  • Most people think they are logical, but very few are
  • Digital currency is looking more and more like it will be the way of the future

TaiLopez.com/Sense Use the promo code “Tai” for a discount!

Direct download: tai_lopez_-_11-8-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“You should be testing at least 17 things per day if you can” - Tai Lopez

(click to tweet)

Are you experimenting every single day?

A lot of people either don’t like to experiment, or don’t think to. But, in reality, experimentation is the only way that you can take the guesswork out of your decisions.

If you have been working on a decision, and trying to figure out which is the best way to go with something, you need to find a way to break the components of the decision down into experimental aspects, and then measure the results.

You should try to do at least 17 different small experiments every single day.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Experiment and test every aspect of your life, and measure the results” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • You should be testing at least 17 things per day if you can
  • Experiment and test every aspect of your life, and measure the results
  • When you experiment, you will be surprised at the small things that will actually make a difference in your life
  • People lie, but numbers don’t
  • If you think or say you’re smart, prove it
  • Any attack on your current states is not an attack on your person. Use it as an attempt to mold who you will be in the future
Direct download: tai_lopez_-_11-7-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Ambition comes from a goal, and often a finite, dollar-sign, goal” - Tai Lopez

(click to tweet)

Goal-setting is one of the most important skills for you to develop. Without real, tangible and specific goals, you will have a very hard time motivating yourself to beat procrastination. But if you instill the right goals in your life, they will motivate you to get off the couch, conquer your procrastination tendencies, and do great things!

But it is very important that you understand how to set the right goals. If your goals are completely selfish, they will not feel like they have enough of a higher, more noble goal behind them to get you to really get to work. But if your goals are purely for others and lack any element of selfishness, you will lack the motivation

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Pick tangible items that are a little bit selfish to give motivation to your goals” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • The more money that people think you have, the more you’ll get sued, gold diggers, etc
  • The wise general doesn’t reveal all his strengths
  • Business is like war: You have to think several weeks ahead
  • Don’t go to war with idiots, because they don’t have anything to lose
  • Fade away from people rather than making a big deal out of cutting them out of your life
  • Always start business that take little startup capital
  • Test your products for cheap before putting money into it
  • People will find money for the things that they really want
  • Often the drive to get something that seems too expensive will drive you to make more money
  • Ambition comes from a goal, and often a finite, dollar-sign, goal
  • Give yourself realistic time-lines for your goals
  • Pick tangible items that are a little bit selfish to give motivation to your goals
Direct download: tai_lopez_-_11-6-17_-_FINAL_MIX.mp3
Category:general -- posted at: 1:21pm PDT

“Find a way to start your call in charge of the conversation” - Tai Lopez

(click to tweet)

If you know how to pick up the phone and sell, you will never be poor. This week, we talked about a lot of different things, one of the most important of which is learning the ability to sell.

A lot of people don’t like the idea of selling. They cannot help but conjure up images of sleazy salespeople. But the reality is that an ability to be persuasive, which is at the core of good selling, is going to be absolutely essential to any endeavor you might undertake in life, whether it has to do with business or not!

In this best of the week episode, we also dive into why humans are illogical and what to do about it, how to use pattern interruption to take charge of a conversation, why people buy based on vibes and how to take advantage of that, why you must master the art of reading people, and why the solopreneur is not a good route to go long-term.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Humans are not logical, even if they think they are” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Using the right tools and technology is essential to success in anything, and especially sales
  • Top sales people talk less than 30% of the call
  • Face to face interactions come out of good phone calls
  • Find a way to start your call in charge of the conversation
  • Use pattern interruption to set the tone for who is in charge of the conversation
  • Bring people so much value for free that by the time people get to your landing page, they are ready to buy
  • Humans are not logical, even if they think they are
  • People buy from you based on vibes
  • You have to sell people based on yourself
  • If people buy into you on a personal level, they will buy your product from you
  • Not everyone can vibe with you, and you have to go in understanding and knowing that
  • As a salesman, you must have thick skin
  • You’re probably underestimating the value of polling
  • Sell to the willing
  • You must master the art of reading people
  • Almost no one can scale to 8 figured as a solopreneur
  • You have to learn the fine art of phasing people out of your life
  • A narcissist in your life will inevitably, perhaps accidentally, steal from you
  • Work is 20% of the formula for success
  • To make money, you have to have thick skin
  • Time is precious. You have about 50k hours of your prime, don’t waste it!

Chorus.ai

Direct download: tai_lopez_-_11-5-17v2_-_FINAL_MIX.mp3
Category:general -- posted at: 1:00am PDT

“If you want to make money, you have to have thick skin” - Tai Lopez

(click to tweet)

The world is full of people who get upset and choose to comment negatively about the strangest, most nonsensical things. But, if you are someone who is trying to do great things in the world, it’s important to remember that when someone hates on you, they are probably saying more about themselves than they are about you.

When people start to look at their life and realize that it hasn’t quite shaped up to be all that they wanted it to be, that’s when they start looking for others to hate on. That’s what you should probably just feel sorry for your haters, since their hate is usually a reflection of themselves more than anything.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Most people who criticize you are saying more about themselves than anyone else” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • If you want to make money, you have to have thick skin
  • Most people who criticise you are saying more about themselves than anyone else
  • People choose the wrong things to protest. Focus on what matters
  • Major in major things, and minor in minor things
Direct download: tai_lopez_-_10-4-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Make enough money that you can give, not only to yourself, but to others” - Tai Lopez

(click to tweet)

Today, I’m talking about 5 business ideas that you can start immediately, this week, that will cost you less than $100 to get started. Lots of people complain about not having enough money to start a business and get ahead, when the reality is that it takes far less capital than you think to start a lot of businesses.

So I am giving away ideas.

I am also willing to give away ideas because I know that building a successful business is in the execution, not the idea. So take action, seize an idea and don’t waste time, and then get down to work executing on your idea!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Many people vastly overestimate the value of their idea. The real value is in the execution” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Consider reviewing items, and driving traffic through affiliate links to make money
  • Branding takes time, because you are building a perception in others of what you are good at
  • E-commerce can be very lucrative, and today, is extremely inexpensive to start
  • Many people vastly overestimate the value of their idea. The real value is in the execution
  • Creatives should get paid, but they need to look for creative ways to make money in the internet age
  • Cryptocurrency will change a lot about the world we know
  • If you are your own worst critic, nothing anyone says can get to you
  • When you are your own worst critic, you can teach yourself, and self-regulate
  • If you want to make a lot of money, you cannot be easily phased
  • Have better things to do with your life than talk crap to people
  • You have, at most, 50k hours of prime life. Don’t waste it!
  • Make enough money that you can give, not only to yourself, but to others
  • The world does not need more opinions, it needs real action, focused in the right direction
Direct download: tai_lopez_-_11-3-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Early adopters will buy even when your marketing is bad. You need to appeal to more than these people” - Tai Lopez

(click to tweet)

The average woman needs about 20 hours spent with a man before she is willing to sleep with him, and this teaches us something very important about sales: Just as women are risk-averse, and so do not want to sleep with anything, the average customer needs to get to know you before they will feel comfortable giving you their money.

This is why you content needs to be long enough, while still staying consistently interesting and engaging, to get enough “face-time” for your prospective customers to trust you. In addition, being able to actually see your face, via video, will also go a long way to building trust quicker.

When you combine all of these factors, you will be able to build a sales funnel that brings in new people and convinces them to trust you enough to buy from you.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Most people need to be making longer content than they are” Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Understand that it takes time, and repeatedly showing up in front of people, to get them to want to buy from you
  • Early adopters will buy even when your marketing is bad. You need to appeal to more than these people
  • Find ways to show up in front of people more often, and increase the number of hours you spend in front of them
  • Most people need to be making longer content than they are
  • Video is powerful- use it!
Direct download: tai_lopez_-_11-2-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Always ASK your audience what they want- don’t just assume you know!” - Tai Lopez

(click to tweet)

When you learn something new, and find out that you’ve been doing something wrong in business or life, you should be happy about it, because it means that you know exactly what you need to change to improve your results!

Today, I’m talking about several of the most common mistakes people make, both in business and life, to help you know exactly what you need to change to improve your results.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Poll your audience once per month at minimum” Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Always ASK your audience what they want- don’t just assume you know!
  • Poll your audience once per month at minimum
  • Get excited when you find out that you’re doing something wrong in your business, because that means you know how to improve right now!
  • If you never have people complain about your price, you’re probably doing it wrong
  • As you start to make money, people will try to take that money from you
  • Many people need to learn the fine art of phasing people out of your life who is bad for you
  • Master the 25 cognitive biases
  • Use the VRIN score to judge the likelihood of something to succeed:
    • Value
    • Rarity
    • Inimitable
    • Non-substitutable
  • Hard work is only 20% of what is needed to achieve success
  • Vlogging is powerful, and you should probably be using it
Direct download: Tai_Lopez_-_EP_11-1-17.mp3
Category:general -- posted at: 2:00am PDT

“If people like your vibe, they will be likely to buy from you” - Tai Lopez

(click to tweet)

To be successful in anything in life takes an ability to sell, or more generally to be persuasive. Whether your focus is business, or even if you’re simply deciding where to go out tonight and have to convince your friends of your idea of where to go, you’re going to be selling.

Today’s episode digs into the specific techniques in sales that will take you from not knowing what you’re doing and having a low level of persuasion, to having the ability to effectively persuade others, and so be able to lead your best life and see the success you are desiring in it.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Enthusiasm will go a long ways in sales” Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Good salespeople start with questions, bad salespeople start with features
  • You can’t sell the solution if you don’t know what the need/problem is
  • Keep the prospect talking as much as possible
  • People hate silence on the phone, if you leave silence, people will start to reveal more and more about themselves
  • Choose which “frame” you want to use to show why someone should buy from you
  • Salespeople have to have incredible amount of positiveness in their attitude
  • Enthusiasm will go a long ways in sales
  • Even genius people are not super logical. You have to appeal to emotions
  • If people like your vibe, they will be likely to buy from you
Direct download: tai_lopez_-_10-31-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

When you combine a great tone with a great pitch, that’s when the magic happens

(click to tweet)

Getting good at sales has a very specific formula to it, and when you learn that formula, you can dominate the sales industry. Because, instead of flailing around and trying new things out all the time, never knowing if they’ll work or not, when you have a formula you know what works, and from there you can simply hone and refine that formula.

Today, I’m talking with Chris Smith of Curaytor about what goes into highly effective and persuasive sales. We talk about how too many people focus on features over benefits, when the benefits actually sell the product, why you should listen more and talk less, how to use tone, and much more!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

Talented people start with questions

(click to tweet)

Points to Keep In Mind

  • If you’re not afraid of the phone, you’ll never be poor
  • Instead of focusing on the features, go “feature, benefit, then tie-down”
  • You must get your prospect to agree with you
  • Don’t jump to the pitch, there are a lot of steps that lead up to the pitch
  • When you combine a great tone with a great pitch, that’s when the magic happens
  • Your sales pitch must not seem too scripted
  • Time destroys all sales. Follow up quickly
  • It’s almost impossible to overpay a good person
  • You need the prospect to speak a lot when you have them on the phone
  • Talented people start with questions
  • You can’t sell a solution if you don’t know what the problem is, and what is needed
  • Enthusiasm is essential to selling
  • Nobody closes all deals, to thick skin is essential
  • Get called out by qualified people who can help you out

Curaytor.com

Direct download: Tai_Lopez_-_EP_10-30-17.mp3
Category:general -- posted at: 2:00am PDT

“Do not be afraid of controversy. Controversy is a tool of marketing” - Tai Lopez

(click to tweet)

This week, there was so much on the podcast, and today’s episode is a collection of the best moments from the last 7 days. We talk about why ideas don’t mean anything without execution, why you shouldn’t worry too much about keeping ideas a secret, but instead trust your ability to out-execute everyone else, and why you’re really not in competition with anyone else for success.

In addition, we dig into tips, tricks, and secrets to getting good sleep, why sleep is so important to anyone who wants to be successful, and why McDonald’s, one of the most well-known brands in the world, could actually be in trouble. All that and more on this Sunday edition of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The stupidity of other people will make you money” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Recognize that everyone else’s success is pointing toward the same end-goal
  • When you have an idea, the worst thing you can do is keep it secret
  • You have to believe that you can out-executive everyone else
  • Anyone who tries to balance two things will suck at both
  • The day you become humble is the day you become successful
  • You’re not here to get approval from others, your happiness comes from inside you
  • If you can catch the trends and execute, you will make a lot of money
  • Do not be afraid of controversy. Controversy is a tool of marketing
  • Create an interesting brand story
  • Always include bonuses in anything you sell
  • The stupidity of other people will make you money
  • Good quality sleep is essential to your success, so optimize around it
Direct download: tai_lopez_-_10-29-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Become a master of seeking out a group of advisors” - Tai Lopez

(click to tweet)


Most people think that they have more time in their life to create impact than they really do. But if you do the math, and subtract the time that you spend sleeping (which accounts for about ⅓ of your life), you probably have much less time than you think.

This is why it is so essential that you do not try to learn everything through trial and error. You simply don’t have enough time to take that approach in life and create significant impact!

Instead, you must be very purposeful about constantly learning, seeking out mentors, and making sure that your circle of friends is what you need.

Learn how to do all that on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Guard and carefully purge your social circle” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • You have to be humble enough to realize that you have a short amount of time to make your impact
  • ⅓ of your life will be spent asleep, so the time you have to really make your difference is less than you think
  • Become a master of seeking out a group of advisors
  • Every great athlete has a badass coach
  • If you try to learn on your own, through trial and error, you will run out of time to have an impact in your life
  • Get in the mindset of constantly learning through any method available
  • Most people are either too stubborn, so adapted too slowly, or too sensitive, and so get hurt when people give us advice
  • Guard and carefully purge your social circle
  • Entrepreneurship attracts a lot of psychologically challenged people, so be very careful who you become business partners with
Direct download: tai_lopez_-_10-28-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Sell to the willing. Figure out through polling what people really want” - Tai Lopez

(click to tweet)

This is a recording from some of my time at the Bulletproof conference. I talked a lot about health, but we also dig into why marketing is really more about vibes and then science, how retargeting is really just scaling relationship marketing, which is the most effective type of marketing, how the human brain is risk-averse and why this makes us avoid new things, and why you must optimize your body for stress reduction.

If you want to be able to live the fullest life possible, you must optimize your health, and this episode is full of tips and tricks to do just that.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Marketing is about vibes, not pure logic” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Sell to the willing. Figure out through polling what people really want
  • Don’t just ask, give people a few options and have them choose
  • Mix entertainment into everything. Consider: 50% entertaining, 50% educational
  • Most people have to see you ten times before they’ll buy from you
  • Relationships marketing works, and retargeting is a way of scaling relationship marketing
  • Marketing is about vibes, not pure logic
  • The human brain is risk-averse, that’s why they try to avoid new things
  • If you want to change your life, try taking a nap every day
  • You can’t optimize your body with optimizing stress reduction
  • Supplements work, but not as quickly as you think
  • Optimize life for adventure in every day
  • Most people are either too stubborn or too sensitive. Either is a problem
  • As soon as you make your first $1 million, there’s someone waiting to steal it from you
  • Business is like war, and you should make war with a multitude of advisors
  • Put your phone in airplane mode when you sleep
Direct download: Tai_Lopez_-_EP_10-27-17.mp3
Category:general -- posted at: 2:00am PDT

“You need to be rewired for success” - Tai Lopez

(click to tweet)

Dopamine is a substance in your brain that not only makes you feel good in general, but also confident and ambitious. But science has shown that the more that you win, the more dopamine receptors you grow. This makes you more confident and ambitious, which in turn makes you grow even more receptors.

It’s a virtuous cycle.

But it goes both ways, and this is why those who win tend to continue to win, while those who are stuck with a limiting mindset have a very difficult time breaking out of that mindset.

Your mindset might not be your fault. It could be a result of your parents, the public school system, your friends, or any number of factors. But it is holding you back.

This is why I try to show you my own success and the success of others. So that your world expands, and your mindset enlarges. As this happens, and you see the possibilities in the world, you start to win more, you grow more dopamine receptors, and the cycle begins to turn in your favor instead of against you.

And understanding of the above science is essential to being able to motivate yourself to work hard and succeed, and that is what I’m teaching you on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“It’s not enough to know how to do something, you have to have the confidence, ambition, and motivation to follow through on it” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • You have to understand how to motivate yourself
  • Dopamine receptors are what make you feel good, and more importantly, confident
  • When you win, your brain grows more dopamine receptors, and when you lose, you lose dopamine receptors
  • Winning makes you more confident and more ambitious, which then makes you more ambitious, and makes you win more. It’s a virtuous cycle
  • You need to be rewired for success
  • It’s not enough to know how to do something, you have to have the confidence, ambition, and motivation to follow through on it

Direct download: tai_lopez_-_10-256-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“It’s the stuff you DON’T do that will scam you” - Tai Lopez

(click to tweet)

Today I am going to show you the 4 steps to making money online. The only way to create serious wealth is to create what I call “robotic income.” This is the income that is happening constantly, without your own actions It’s happening while you do other things, while you sleep, etc.

This means that if you want to make $1,000 per week, you don’t have to divide by that amount by the normal 40 hour workweek (which would come out to $2,5 per hour), but you can divide it by 24 hours per day, coming to 168 hours per week, meaning you only have to figure out how to make $5.95 per hour.

Which seems easier?

This is the power of robotic, passive income. As you ramp up your income and diversify through multiple streams of income, you can get to the point where, like me, you’re able to bring in $100k/day in income.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Money doesn’t guarantee happiness, but lack of money guarantees stress” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • You will figure out how to make money in stages, not all at once. Just make sure you’re always heading the right direction
  • The average billionaire has 3 or more different streams of income
  • You must learn how to create “robotic income”
  • The average person right now is saving 1% of their income. They are not creating any wealth for themselves
  • Figure out how to progressively make more money each month, and each year
  • Reduce what it takes to reach your goals into monthly, weekly, daily, and even hourly
  • Don’t be afraid to be curious, be disruptive to the entrenched companies
  • Don’t be afraid of controversy and standing out
  • Create an interesting brand story
  • In life, you will encounter skeptics. You want those people. They are revealing who they are
  • Find a business partner that compliments you, and fills in where you are lacking
  • Understanding how to motivate yourself is one of the most important things you can do
  • Multiple streams of income will keep you safer during recessions
  • Pretty much every adult regrets the stuff they didn’t do. Don’t be that person!
  • Don’t buy things that depreciate
  • When you understand how humans work, you become good at marketing
  • Include bonuses in what you sell
  • Money doesn’t guarantee happiness, but lack of money guarantees stress
  • It’s the stuff you DON’T do that will scam you

The 4 Steps to Make Money Online

  1. Find common household items that interest you
  2. Use Shopify, Clickfunnels, or Amazon
  3. Connect them to a credit card processor and bank. Use a business bank account
  4. White label and drop ship
Direct download: Tai_Lopez_-_EP_10-25-17.mp3
Category:general -- posted at: 2:00am PDT

“Always stay intellectually curious” - Naveen Jain

(click to tweet)

The saying goes, “you can lead a horse to water, but you can’t make it drink,” to demonstrate that if someone doesn’t want or is unwilling to do something for themselves that would be good for them, there is little you can do. But if you focus your efforts instead on how you make the horse thirsty, you’ve solved the problem.

This thirst is what Naveen Jain says anyone who wants to be successful needs to cultivate. It is intellectual curiosity, and a desire to constantly learn, and it is what separates the greats, those who are super successful, from the rest.

If you want to be successful, you need to cultivate inside yourself this desire to learn. Find out how billionaire Naveen Jain learns every day, on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“As an entrepreneur, your jobs is not to focus on where the world is now, but where you want it to be” - Naveen Jain

(click to tweet)

Points to Keep In Mind

  • Google everything
  • Always stay intellectually curious
  • Learn based on the future more than the present
  • As an entrepreneur, your jobs is not to focus on where the world is now, but where you want it to be
  • Instead of leading someone to water or making them drink, consider instead what would happen if you just made them thirsty
  • Intellectual curiosity is that thirst
  • Every time you read something, it’s like connecting a dot, and sometimes you don’t see the picture until the last dot
  • Think of the life of an entrepreneur as a heartbeat: When it’s smooth, you’re dead
  • The only time you fail in life is when you give up
Direct download: tai_lopez_-_10-24-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“You have to dream so big that people think you’re crazy” - Naveen Jain

(click to tweet)

Do you dream big enough?

Billionaire Naveen Jain says that the bigger you dream, and the more audacious your goals, the easier it is to attract top talent to what you’re trying to do. In addition, audacious goals make getting press much easier as well. With top talent and press on your side, raising capital becomes much easier to do, and this is Naveen Jain’s secret to success.

When you measure you success by how many lives you change, you start to think differently. Instead of placing earning money at the top of your priorities, your attention is now focused on the right things, and the money follows.

Learn how to dream bigger with Naveen Jain on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“When you think big, you attract other big thinkers, and the best and brightest in the world” - Naveen Jain

(click to tweet)

Points to Keep In Mind

  • You have to dream so big that people think you’re crazy
  • When you start believing something is impossible, it becomes impossible for you, but not for others
  • When you think big, you attract other big thinkers, and the best and brightest in the world
  • Capital comes easy when you create an amazing team, and teams form around audacious goals
  • When you focus on making money, it’s hard to make a lot of money. Focus on the massive problems, and then the money comes
  • The best starting point is to just do it
  • If you want to disrupt industries in a major way, you have to have the mindset of an outsider
  • Diets should be customized to your specific DNA
  • Success should be measured by how many lives you change
  • Stay intellectually curious, and learn more every day
  • The only time you fail in life is when you give up. Everything else is just a pivot
  • You have to believe your execution is better than anyone else, and if that is the case, you don’t need to protect your idea
  • Your self-worth is not what you own, your self-worth is what you create
  • The day you become humble is the day you become successful
  • If you want to attract the best talent, give them the best problem to work on
  • The best marketing is to have satisfied customers
  • As entrepreneurs, you can get press easier than you think
Direct download: Tai_Lopez_-_EP_10-23-17.mp3
Category:general -- posted at: 2:00am PDT

“All marketing is rooted in psychology” - Tai Lopez

(click to tweet)

When launching a physical product, start with Amazon. When shopping online, customers have a built-in bias towards making purchases on Amazon, so there is little friction to get someone to buy there, as opposed to other places like your own e-commerce site.

However, as you progress, it will probably be a good idea to start making sales on your own site, whether through Shopify or some other platform, so that you can capture emails and have other methods of communicating with your customers.

We also talk about the psychology of marketing, how to be a better marketer through reading humans, and why females are actually responsible for how the definition of beauty has evolved.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The science shows that people learn slightly better online than in the classroom” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • When you sell on Amazon, people have an existing bias: They are used to purchasing things on Amazon
  • Launch and test on Amazon, and then, once you have good momentum, you can consider moving to your own ecommerce or shopify store
  • You have to look not only at absolutes, but at subjective progress, and relative progress to yourself
  • Entrepreneurs need to be good at marketing
  • All marketing is rooted in psychology
  • Even the non-emotional people listening, who think they make decisions based off pure logic, are more swayed by emotion than they think
  • If people just like you, they buy from you no matter what you’re selling
  • The association bias will make you like things that you associate with other things you like
  • The availability bias makes us attack things that are more obvious and easy to see, while ignoring the bigger problems that are a bit more complicated to think about
  • The science shows that people learn slightly better online than in the classroom
  • Online education allows us to learn from the absolute best teachers in the world
  • In reality, women are determining what is considered beautiful, because they tend to be far more picky than men
  • In humans, females may have evolved to prefer males who were “de-weaponized.” Smiling reveals a lack of fangs
  • Males need to get in touch with their softer side
  • Money is a relatively new invention, and it has changed our culture a lot
  • The long childhood is one of the main things that separates us from apes, and the strong family culture throughout that time
  • Children do better with a dad who participates. Parental investment from both parents contributes in a major way to the quality of childhood
Direct download: tai_lopez_-_10-22-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“When you’re stubborn, you limit your opportunities and your potential” - Tai Lopez

(click to tweet)

Stubbornness is a character trait that, if left undealt with, will wreak havoc on your attempts at success. Anytime you start to get on the right road, a tendency to be stubborn will sabotage your attempts, hold you down, and keep you where you are.

The successful in life are the constant learners, and the only way to be constantly learning new things is to let go of stubbornness, your tendencies to cling to your own ways and reject outside input, and embrace a mindset that is always learning from any input you receive.

Learn why and how to develop that mindset on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Very few lives are full of opportunities, so seize them when the appear” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • When you’re stubborn, you limit your opportunities and your potential
  • Stubbornness, if you let it, will make you blind to the potential for happiness right in front of you
  • Very few lives are full of opportunities, so seize them when the appear
  • Many people are overly sensitive to correction
  • Anytime you are corrected, you are closer to success. But a lot of people get mad when they’re corrected!
Direct download: tai_lopez_-_10-21-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“To be good in business, you have to be able to listen carefully and read people” - Tai Lopez

(click to tweet)

Stubbornness is a primary reason for most people’s inability to achieve what they want, and be successful on their own terms. When you are stubborn, you limit your opportunities. But the truth is that really good opportunities do not come around too often in life, so if you really want to be successful you have to seize them when they do, and take full advantage of them.

In addition, a lot of people are completely unwilling and even unable to see their own faults, because of their sensitivity to input and correction from others. When you are corrected, but all you can see or feel is how hurt you are that someone else doesn’t think you know everything, you are setting yourself up for failure.

Listen to this episode to hear the 3 reasons most people fail, and how you can avoid them, to achieve great things in your life.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If things change, you acquire new evidence, you need to change and not be stubborn” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • The number 1 reasons people aren’t successful is because they are stubborn and unable to change
  • To be good in business, you have to be able to listen carefully and read people
  • Most people are completely unwilling to change their routine
  • If things change, you acquire new evidence, you need to change and not be stubborn
  • By being stubborn, you limit your opportunities
  • Do not be overly optimistic. Very few lives are full of opportunities, so seize them when you do
  • Many people are overly sensitive to advice or correction
Direct download: Tai_Lopez_-_EP_10-20-17.mp3
Category:general -- posted at: 2:00am PDT

“The idea of machismo as the core of attraction is deeply flawed, and a recipe for unhappiness” - Richard Prum

(click to tweet)

The idea of the macho-male at the forefront of what we consider attractive in males is a deeply flawed construct, and one that leads to a lot of unhappiness among humans and in relationships.

While machismo can play a role, it is important that males also get in touch with their more tender and caring side. Developing that side more fully will lead to more happy relationships on both sides, and also do a lot of good for the world socially.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Get in touch with what it means to be caring, both for partner and offspring” - Richard Prum

(click to tweet)

Points to Keep In Mind

  • The idea of machismo as the core of attraction is deeply flawed, and a recipe for unhappiness
  • The modern idea of maleness has taken a direction that leads to everyone being more unhappy
  • Get in touch with what it means to be caring, both for partner and offspring
  • The evolutionary idea is that sperm is cheap and eggs are expensive, so males should be profligate and females should be coy. But that doesn’t explain the entirety of the human experience
  • The female pursuit of sexual pleasure is large part of the human evolutionary course, but is something that is de-emphasized today
  • Studies show that people lie in ways that bring them more in line with what they feel culture demands of them
Direct download: Tai_Lopez_-_EP_10-19-17.mp3
Category:general -- posted at: 2:00am PDT

“Beauty can function somewhat like an irrationally exuberant market bubble” - Richard Prum

(click to tweet)

The evolutionary view of beauty has traditionally been that humans evolved a sense of what was beautiful based on practically. We’re often taught that things like the waist to hip ratio are a long-ingrained sign of fertility to men, which is why we find them attractive.

My guest today, Richard Prum, has a different view. He says that beauty can be viewed more as an “irrationally exuberant financial market bubble.” In other words, it’s not so cut and dry, and natural selection has led each of us, within our own cultures, to develop a sense of what we consider attractive, not dependent on the practicality of evolutionary considerations.

What do you think? Let me know! Leave a rating and review in iTunes, and tell me your thoughts in the review!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Beauty is a social contrivance. It’s invented by us” - Richard Prum

(click to tweet)

Points to Keep In Mind

  • Certain aspects of science seem to be completely unexplainable
  • Beauty can function somewhat like an irrationally exuberant market bubble
  • Beauty is a social contrivance. It’s invented by us
  • Humans are evolved to be satisfied, and to find satisfying relationships
  • The evolutionary idea of beauty being practical neglects some of the concepts of natural selection in the human animal
  • In society, it could be argued that it is actually women who are defining the idea of beauty more than men
  • The idea of machismo and dominance as the core of attraction is deeply flawed and a cause of unhappiness
  • Get in touch with the idea of what it means to be really caring for your partner
  • Human diversity is a result of the diversity of mate-choice, therefore standards of beauty can be far different across cultures
  • The men who are most attractive tend to be socially attentive
Direct download: Tai_Lopez_-_10-18-17_EP_V2_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Some people think online learning is a scam, but consider the scam that is college debt with no guarantee” - Tai Lopez

(click to tweet)

People are quick to label online education a scam, when traditional education is much closer to a scam than almost any education online. Think about it: When you go to college, you have no money-back guarantee, and often very subpar educators.

When you learn online, you have the opportunity to learn from some of the very best in the world, without any consideration of location, and not only that but many online courses, like mine, come with money-back guarantees, so that if you are unsatisfied for some reason, you can get a refund.

Plus, studies have been done which show that, in general, people learn a small amount better online than in person.

As it turns out, the science is in. People sometimes think online education is a scam just because they are not willing to put in the work to get the results, but that is a problem with the student, not teacher, and not with the education itself.

If you’re quick to label online education a scam, think it through, and ask yourself what you really mean.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Online education allows people to learn from the absolute best in the world” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Some people think online learning is a scam, but consider the scam that is college debt with no guarantee
  • People are skeptical of online classes, when the reality is that most people learn better online than in the classroom
  • Online education allows people to learn from the absolute best in the world
  • The classroom system, and in-person learning, is a setup that makes more people learn from subpar educators
  • A lot of people like to brag about reading books, without actually putting anything into practice
  • Change occurs in groups much better than on their own
Direct download: tai_lopez_-_10-17-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Look for existing ideas and improve on them” - James Swanwick

(click to tweet)

Today’s episode is all about launching a physical product. I’m talking with James Swanwick about the process of launching Swanwick Sleep, and specifically their breakout product Swannies Blue Light Blocking Glasses. Swanwick Sleep is on track to do $2 million sales this year, and we’re going through what it took to get Swannies to that point.

If you are interested in starting launching a physical product, this episode will show you the steps. In addition, understand the power of Amazon when it comes to physical products. If you know how to use Amazon to it’s fullest potential, you will be able to tap into their massive customer base to move a lot of physical product.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You should always sell stuff that you really use” -Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Don’t try to come up with something completely new. Instead take something that is already working well and improve on it
  • Look for existing ideas and improve on them
  • Find a way to shrink the size of the problem through doing the math required to get to where you want to be
  • Focus initially on the minimum viable product. It doesn’t have to be perfect at first
  • Don’t only look at absolute results, but relative results to where you were before
  • Going too fast can get you in trouble, just like going too slow can
  • You should always sell stuff that you really use
  • Connect with influencers around your product
  • To be good at marketing you have to understand psychology
  • A lot of mindset things are hardwired from the day you’re born, in your DNA
  • Blue light, after the sun goes down, is killing your sleep. Use Swannies to block the blue light after the sun goes down

 

Swannies Blue Light Blocking Glasses

JamesSwanwick.com

Direct download: Tai_Lopez_-_EP_10-16-17_v2_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“The true definition of “luck” in this modern age is learning early” - Tai Lopez

(click to tweet)

To determine the financial value potential of something right now, there is a simple formula: Future value = present value of future revenue. This is the formula that you can use when examining business ideas and opportunities, when looking into investments, and all other areas of financial potential.

Today, I am talking about that formula, as well as why apartments are one of the lower risk real estate opportunities, the 2 ways you make money, how to monetize a brand beyond normal operations, why life is like poker, 3 ways to start a side hustle, why haters hate, why mindset is the main thing holding people back, and what the butterfly effect means for the importance of the little decisions you make everyday.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Think about life like poker: You don’t have to win every hand, just don’t go all in when you have a bad hand” -Tai Lopez

(click to tweet)

Points to Keep In Mind

  • In the long term, something is worth: Present value of future revenue
  • Ask yourself: How much would you pay today to have a future revenue?
  • Apartments allow you to diversify your future revenue
  • 2 ways you make money in anything:
    • Capital appreciation
    • Cashflow
  • If you build a brand that is recognizable and has good connotations with it, you can make money through licensing deals without actually running the business
  • The true definition of “luck” in this modern age is learning early
  • Think about life like poker: You don’t have to win every hand, just don’t go all in when you have a bad hand
  • 3 ways to start your side hustle:
    • Look at the skills you already have instead of trying to get new skills
    • Don’t just have an idea. Go from idea to offer
    • Launch before you think you’re ready
  • A lot of ideas cannot be validated until you actually do them
  • At the end of the day, we’re all going to the grave at around the same pace, but some people go their with a more happy life than others
  • Haters are usually just projecting their own insecurities on others
  • Too many people want to remove all insecurity from life, but that is simply not possible
  • Life goes through the process of seasons, so expect the changes
  • You have to be 100% convinced and sold on your own product to be good at sales
  • Mindset is the main thing holding most people back
  • Just as a butterfly flapping its wings can start a hurricane, very small bad decisions in your life can lead to terrible consequences down the road
  • Likewise, small intelligent decisions can help you in incredible ways down the road
  • You must structure fun and entertainment in your life to stay motivated in the long run
Direct download: Tai_Lopez_-_10-15-17_best_of_the_week_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Break your goals down into small steps to reduce the intimidation around them” - Tai Lopez

(click to tweet)

In order to achieve something, you must know the steps between where you are now, and where you want to be. A lot of people have big goals, but unless those goals are broken down into the required, manageable steps, you will not know the path forward.

This is why I recommend the practice of inversion: Invert where you want to be, by what it will take to get there. If you want to make $100,000 per year, find out how much that is per day, and then find out how much per hour. Then, focus on achieving that hourly goal.

Follow this formula to break your goals down into their manageable steps, to know the specifics of the way forward to achieve them.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The reality is that you can achieve almost anything within your circle of competence” -Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Use the practice of inversion to find out the small details required to achieve your high-level goals
  • Break your goals down into small steps to reduce the intimidation around them
  • Everyone's a millionaire: Either 1 million dollars or 1 million excuses
  • Some people have a mindset that always looks for the negative
  • People are taught to be pessimistic by society
  • The reality is that you can achieve almost anything within your circle of competence
  • To get to the next level, just do more of what you’re already doing
Direct download: tai_lopez_-_10-14-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“You have to be able to see possibilities before you pursue possibilities” - Tai Lopez

(click to tweet)

Your potential will be what you decide it is. The reality is that what holds most people back is their own mindset. If you think you have unlimited potential, within your circle of competence, you really do have unlimited potential within that circle.

The circle of competence refers the range of things that you are really competent in. For instance, if you are not at all naturally athletic, you do not have unlimited potential in athletic pursuits. But provided you have a certain level of competence within a pursuit or skill, your potential is probably only being limited by what you mindset is.

So increase the range of your mindset, and what you believe is possible for you to achieve. As you do that, you will see your results begin to increase in kind.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“About 90% of the world only operates at 10% of their potential” -Tai Lopez

(click to tweet)

Points to Keep In Mind

  • You have to be able to see possibilities before you pursue possibilities
  • About 90% of the world only operates at 10% of their potential
  • Nothing happens unless you, at some point, really believe it is doable
  • There are a lot of things that are required to live a good life, but money is one of the most measurable
  • See risk as opportunity
  • Look for balance in your work life
  • 70% of billionaires did sales. It’s a great early education
  • Most of society is not ready or willing to learn
  • You have to believe it is possible before you can achieve it
  • Each thought starts to create a groove in your mind. As you continue to think negative thoughts, you reinforce bad mental habits that will keep you down
  • Your mental frameworks of thought will define what is really possible for you
  • You are not entitled to a good life, just the pursuit of a good life
  • If you solve problems, you will make money. The harder the problem you solve, the more money you will make
  • Understand your audience, and make an impression on them
  • Up your vocabulary to seem smarter
  • Whatever you can conceive, within your circle of competence, you can achieve
  • Find what’s working, and then double down
  • Obstacles are the sign that you’re about to make big money
  • Anything that is easy will likely not make much money
  • Make up for problems with volume
  • You will always have a job of you are not afraid of the phone
Direct download: Tai_Lopez_-_10-13-17_V2.mp3
Category:general -- posted at: 2:00am PDT

“You can never remove all uncertainty from your life, you just need to stack the deck in your favor” - Tai Lopez

(click to tweet)

Do you understand the natural cycles of life? There are season of prosperity in any life, and the winter is when things dry up, when you don’t have as much going on, when your income is down and it seems like you can’t get anything off the ground. This is the time that you have to prepare for.

Those who have built real wealth have done so through an understanding of this, and a preparation for the winter. As long as you are prepared for the winter, you can weather the storm. The winter only destroys those who were foolish enough to think it would never come, and so never prepared for it.

Understand which season you are in, and live your life accordingly, with an understanding of the coming changes of season and preparation for those changes.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“When things are good, prepare for the coming winter” -Tai Lopez

(click to tweet)

Points to Keep In Mind

  • College can be one of the worst scams, depending on what your goals are
  • Colleges don’t even come with a money-back guarantee, which would force them to be useful to their students
  • You can never remove all uncertainty from your life, you just need to stack the deck in your favor
  • Understand the natural rhythms, and seasons, of life, and that not all times will be the best times for you
  • When things are good, prepare for the coming winter
  • The way you fight the winter is actively: Through education and preparation
  • The reason you don’t have as much money coming as you want is always because you don’t know well enough what you’re doing
  • We’re educated with a core premise that if you finish school and get a good job you will have security. That is no longer the case
  • You have a high chance of making money from something you already know how to do
Direct download: tai_lopez_-_10-12-17_V2_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Build on your strengths, rather than trying to get a different strength” - Tai Lopez

(click to tweet)

People are much closer to their side hustle than they think. A lot of people think that they need to acquire new skills in order to start a side hustle, but the reality is that most people already have a fantastic skill, probably several, that could be turned into a side hustle.

Today, we’re talking with Chris Guillebeau about the 3 ways you can start building a side hustle immediately. Procrastination is the killer of hopes and dreams, so there really is no reason to wait, and Chris talks us through the 3 ways that you can start earning money on your own terms today.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think.

“Procrastination is the killer of hopes and dreams” -Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Build on your strengths, rather than trying to get a different strength
  • Everyone's an expert in something, they just don’t always know it
  • Brainstorm through the things you’re good at, write them all down, to organize your potential ideas
  • Get things out in the world, even if you feel like it’s not ready, because you probably won’t ever think it’s ready
  • Procrastination is the killer of hopes and dreams
  • Some of those closest to you will become the people who mess up your world the most, because the will externalize their own paranoia
  • Don’t project your own insecurities about yourself on other people
  • If you can come up with $100, you can change your life financially
  • People are often looking for a way to remove all insecurity in their life, but that is the wrong goal
  • Understand the cycles that will always come

3 Ways the Average Person Can Start a Side Hustle

  1. Look at the skills you already have, rather trying to get a new skill
  2. Don’t just have idea, go from idea to OFFER. The promise. How will this change your life?
  3. Launch before you think you’re ready
Direct download: Tai_Lopez_-_EP_10-11-17_V2.mp3
Category:general -- posted at: 2:00am PDT

“Expect market crashes every 8 years or so” - Tai Lopez

(click to tweet)

The stock market is on a steady schedule, it seems, of crashes every 8 years or so, with booms in between. The key is being able to make money both when the markets are up, and when they are down.

This episode shows you how to read the markets, to know the general trends, and have a good shot at being able to predict them correctly. While there are no guarantees, the trick is, just like poker, being able to play the hand you're dealt is what will help you win in the long run. It’s not about always being dealt the best hand, it’s about knowing how to play whichever hand you are dealt.

This episode will give you the tools you need to be able to understand the market swings and trends, and know how to make money during any market environment.

“The more risk, the higher the potential return. Understand that progression” -Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Capital markets will always swing back and forth
  • Contraction and expansion is just the natural state of things, including the market
  • Expect market crashes every 8 years or so
  • Learn how to make money both when the market goes up, and when it goes down
  • You don’t have to win all the time, you just have to do is win more than you lose
  • You have to learn how to adapt to the hand that is dealt you
  • Some of the wisest generals retreated
  • The more risk, the higher the potential return. Understand that progression
Direct download: tai_lopez_-_10-10-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“The true value of anything is: The present value of future revenue” - Tai Lopez

(click to tweet)

There are many different ways to go about the process of multiplying the money that you have, but the foundational first step is to begin to save. Americans on average save somewhere between -1% and 5%, which is far too little to make very good progress in building wealth.

But, after you have instilled the habits of saving required to be able to multiply your money and turn it into a significantly larger amount. Today I’m walking you through 9 ways to turn the money you have into much more, and going through some of the details involved in all of these methods.

While you do not have to have money to make money, it certainly is one of the fastest ways to go about it, and today you will learn the techniques you need to know to be able to multiply your money.

“The stock market is half real, and half based entirely on publicity” -Tai Lopez

(click to tweet)

Points to Keep In Mind

  • The true value of anything is: The present value of future revenue
  • Apartments allow you to diversify your income
  • When you have both cashflow and equity in a project, that is the best diversification
  • The average savings rate is between -1% - 5%
  • The ability to save significant amounts will allow you to employ the below strategies to begin with. That is the foundation for the 9 ways
  • The stock market is half real, and half based entirely on publicity
  • Find ways to mix together the different ways listed below
  • If you’re not in a dominant position, don’t try to take a dominant stance in negotiation
  • Always take into consideration not exclusively what will make you the most money, but also what you will enjoy doing
  • Not having enough money is often used as an excuse, when there are almost always ways around it
  • You can expect cycles in markets every 4 years or so, with some level of “crash” around the 8 year period
  • In money, understand the natural progression of risk to return: The higher the return, the higher the risk usually
  • Always look for ways to make money beyond your own energy
  • Think about money like baseball: You don’t always need a homerun to win, singles get you ahead over time

9 Ways to Multiply Your Money

  1. Business/entrepreneurship
    1. Sales jobs
    2. E-commerce
    3. Physical
    1. Real estate
    2. Gold/Silver
    3. Commodities
  2. Hard assets
    1. Currencies
    2. Crypto
    3. The stock market
  3. Intangibles
Direct download: Tai_Lopez_-_10-9-17_EP.mp3
Category:general -- posted at: 2:00am PDT

“A big percentage of the population compromises when it comes to relationships” - Tai Lopez

(click to tweet)

On this best of the week episode, we’re talking about love and why its closest analogy may be hypnotism, why you can’t really trust someone who is in love, and why you need to treat your relationships and love life like you have a short amount of time left to live: Would you really be with this person if you only had a few months left to live?

We also dig into the topic of procrastination, and why people fall into the habit: The reality is that procrastination almost always stems from an incorrect understanding of the pain to reward ratio. If you understood exactly how worth it the pain was for the reward, or goal, you are seeking, you would not struggle so much with procrastination. Therefore, you must do whatever it takes to have that goal always in front of you, in mind, very tangible and very specific, to beat procrastination.

Plus, we talk about why regulations often lead to a worsening of the problem they were supposed to fix, and why mother nature will always laugh last.

“Respect yourself too much to stay with someone after you know they’re not right for you” -Tai Lopez

(click to tweet)

Points to Keep In Mind

  • A big percentage of the population compromises when it comes to relationships
  • The closest analogy to love is hypnotism
  • Some people just love being in love, more than loving anyone individually
  • Most people have been messed up so badly by the time that they are 18 years old that they need a lot of help to get their mentality figured out
  • Do not have kids unless you think you’re ready to raise kids without messing up their mentality
  • Be very careful of anyone who scores highly on a dark triad test
  • Respect yourself too much to stay with someone after you know they’re not right for you
  • Keep your eye on a very specific prize to stay motivated and stop procrastinating
  • Most procrastination comes from an un-realistic view of the reward/pain ratio
  • If you knew the value of the rewards and goals you are striving toward, in their entirety, you would not struggle with procrastination
  • Develop good associations with the work you have to do
  • A lot of regulations have unintended side effects and consequence, some of which actually contribute to the problem that the regulation was trying to solve
  • Mother nature always laughs last
Direct download: tai_lopez_-_10-8-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Imagine you have 7 more months left in your life: What would you change?” - Tai Lopez

(click to tweet)

A lot of people wish they had more attention from the opposite sex, especially guys wishing girls were always chasing them. But have you considered that the personality traits of someone who is likely to chase you may not ultimately be the personality traits you are looking for in a relationships?

Today’s episode is all about personalities, the dark triad of personality traits, and how you can use tests and an understanding of human behavior to spot people that may not be ideally suited to you and your own personality.

If you want to have a good life, relationships will be essential to that, and if you want good relationships, you need an understanding of personalities. That’s what we’re learning about on this episode of the Tai Lopez Show!

“Be very careful about anyone who scores high on the dark triad of personality characteristics” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Be very careful about anyone who scores high on the dark triad of personality characteristics:
    • Narcissism
    • Machiavellianism
    • Psychopathy
  • There are 5 aspects of narcissism:
    • Authority
    • Superiority
    • Exhibition
    • Vanity
    • Exploitativeness
  • Imagine you have 7 more months left in your life: What would you change?
Direct download: tai_lopez_-_10-7-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“The closest analogy to love is hypnotism, so be very careful if you think you’re in love” - Tai Lopez

(click to tweet)

Understanding people, and have a core, foundational understanding of personality types is essential if you want to know who you should date, who you should have a relationships with, and who you should avoid.

The closest analogy to love is hypnotism, which is why you simply cannot trust your own feelings when it comes to relationships. Sometimes, you need to rely on models and personality tests to show you the warning signs.

Then, as you get better and better at reading personality types, you will get better at making judgement-calls about the people you meet. Just be extremely careful if you feel like you might be in love in any way.

“People know to get body-trainers, but more people need ‘brain trainers’” -Tai Lopez

(click to tweet)

Points to Keep In Mind

  • The closest analogy to love is hypnotism, so be very careful if you think you’re in love
  • Often, if you are “in love,” you’re blinded to reality and common sense
  • Most people can’t really change more than 10-20%
  • Having “low impulse control” is genetic and can be passed on to children
  • Use personality tests to understand people better, especially before getting into relationships
  • The earlier you try to change your thought patterns, the easier it will be
  • People know to get body-trainers, but more people need “brain trainers”
  • Like attracts like, so unfortunately this means that a lot of people with problems will be attracted to people with similar problems
Direct download: Tai_Lopez_-_10-6-17_EP.mp3
Category:general -- posted at: 2:00am PDT

“Keep your eye on the TANGIBLE prize at the end of the hard work” - Tai Lopez

(click to tweet)

Learn how to rebalance your own ideas of the reward/pain ratio, to get your butt out of the chair and get to work, on today’s episode of the Tai Lopez Show.

If you struggle with procrastination, this episode will give you the tools that you need to kick that bad habit for good. The problem comes from a mental bias which, once you define it and are aware of it, you can adjust to show yourself how much the momentary pain is worth it for the reward at the end of the tunnel.

It’s all about changing your own subconscious perceptions of the reward/pain ratio, and this episode will teach you how to do just that.

“Don’t think about broad goals, get specific” -Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Keep your eye on the TANGIBLE prize at the end of the hard work
  • Don’t think about broad goals, get specific
  • Pick a dollar number, whatever it is that is meaningful to you
  • Balance the reward/pain ratio, and try to tip the scales to see how worth it the work really is
Direct download: Tai_Lopez_-_10-5-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Your goals and prizes should be tangible” - Tai Lopez

(click to tweet)

Very few people understand the the risk/reward bias in human brains, and how it can hold you back from achieving what you want to achieve.

Many people have an inaccurate understanding of the amount of pain, or work, that it will take for them to achieve their goals, as compared to the amount of happiness it will bring them when they finally do achieve those goals.

This is why humans procrastinate.

If they really understood the value, to them, of achieving what they were striving for in all its detail, they would not procrastinate but would be motivated to do the amount of work necessary to achieve that goal.

This episode shows you how you can change that subsconscious misunderstanding in your own life, to help you overcome the instinct to procrastinate, and rather get down to work creating the life of your dreams!

Also, make sure to checkout the new Tai Lopez Flash Briefing on Alexa!

“Change your perception of the reward/pain ratio, and understand how worth it the pain is” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Your goals and prizes should be tangible
  • The best way to avoid procrastination is to stop thinking about the work, and start thinking about the thing you want
  • People’s tendency to procrastinate comes from a misunderstanding of the pain to reward ratio
  • Find a way to really see, and keep constantly on your mind, your goals and the reason why you are working hard to achieve them
  • Don’t make things too complicated with different theories, ideas and techniques. Just focus on the end game
  • Change your perception of the reward/pain ratio, and understand how worth it the pain is
  • Build associations with rewards for the work that you do
  • Don’t focus as much on the process as compared with getting down to real, hard work
Direct download: Tai_Lopez_-_EP_10-4-17.mp3
Category:general -- posted at: 2:00am PDT

“The current education system doesn’t focus on the right things” - Tai Lopez

(click to tweet)

Today’s educational system is not setup for people to learn in a way that will really help them in the future. Because of standardized tests, rules, and regulations, the school system actually encourages people to pump as much information as possible into their brain before a test, and then simply dump it out as soon as they are done with the test.

An educational system that would work much better would be one that focused on teaching people how to think creatively, how to have common sense, and how to have a strong work ethic.

Instead of learning how to memorize facts that anyone can pull up on their phone at a moment’s notice, we should be encouraging students to focus on the skills that will really get them far in life.

Also, make sure to checkout the new Tai Lopez Flash Briefing on Alexa!

“Think about each question from more than one perspective” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • The current education system doesn’t focus on the right things
  • Even if they do focus on them, they do so in a boring way
  • The whole school system has turned into pumping info for a test, and then dumping that info after the test
  • We tend to focus on things that are easily understandable, and ignore things that are more complex
  • Think about each question from more than one perspective
Direct download: Tai_Lopez_-_10-3-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Spend at least a couple hours per day really thinking through what you’re doing in your life” - Tai Lopez

(click to tweet)

Unintended consequences often negate the good that a regulation or ruling in government is trying to do. In fact, often the problem that was supposed to be solved is simply magnified through the unintended consequences, and the same thing can be true for your life.

That is why I believe that entrepreneurs, and really everyone else as well, need to learn game theory, to understand the various ways in which their decisions will affect other people’s decisions, thereby potentially changing the outcome, and sometimes reversing the good you were trying to do with the decision in the first place.

Listen to this episode to learn more about game theory and how it can apply to the decisions you make.

Also, make sure to checkout the new Tai Lopez Flash Briefing on Alexa!

“In the modern world, you need to be careful not to be overstimulated” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • A lot of regulations have unintended side effects that must be considered
  • For every action, there is an equal and opposite reaction
  • Humans have a desire to simplify complex topic to understand them, with the result often being that the wrong conclusion is reached
  • Mother nature always laughs last
  • Entrepreneurs need to understand game theory
  • Always consider how your actions will be perceived by others, not just the immediate impact
  • The current education system encourages students to pump information into their brain and then dump it out once they finish the test
  • In the modern world, you need to be careful not to be overstimulated
  • Spend at least a couple hours per day really thinking through what you’re doing in your life
  • The human body is built to do HIIT: High Intensity Interval Training
  • It’s always better to sell to the willing
Direct download: Tai_Lopez_-_10-2-17-colin_edit_-_FINAL_MIx.mp3
Category:general -- posted at: 2:00am PDT

“Why does life have to be about going from one pleasant experience to another?” - Tai Lopez

(click to tweet)

This week was all about learning how to live the best life you possibly can, on your own terms. This means thinking through very carefully what that specifically means for you, what is most important to you, and what you would like written on your tombstone, and then optimizing your entire life around that end-goal.

We also talk about the science of making decisions, why the modern world’s endless possibilities actually paralyzes our decision-making ability, why and how to cross-pollinate in business networking, and much, much more, on this episode of the Tai Lopez Show.

Don’t forget to checkout Tai’s Daily Flash Briefing on Alexa.

“Organisms that only learn through trial and error tend to die out”

(click to tweet)

Points to Keep In Mind

  • Write the outline of your autobiography up until now and be honest: Would anyone want to read it? If not, you might need to make some changes
  • Use the above biography test regularly to evaluate your decisions
  • The modern lifestyle gives us so much convenience that it’s almost like the life is sucked out of it
  • Know where to go to business network: Go to somewhat unexpected places for who you are and what you do
  • Try to cross-pollinate with other business in networking and learning
  • Go to places and categories where the smartest people are
  • To grow any physical business, make sure you get out to meet people in different categories
  • Organisms that only learn through trial and error tend to die out
  • Know what you want out of life, and optimize your life aggressively around that goal
  • You must understand the psychology of people, and know how to read them, if you want to be able to make money
  • Look for people that compliment you by having strengths that are different than you
  • Diversity is essential in the workplace for enough variety of background to be effective
  • Hire people who have characteristic you don’t know how to train
Direct download: tai_lopez_-_10-1-17_best_of_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Hire people that know stuff you can’t teach” - Tai Lopez

(click to tweet)

Most people simply fall into the relationships that they have, but today we’re talking about how you can, and why you should, strategically think carefully through who you want around you. Because we have found that humans tend to gravitate to become like the people that they spend the most time with, it is of paramount importance that we surround ourselves with only the best kinds of people, and this episode is showing you how to do that.

In addition, I’m talking about business networking, why too many options makes decisions difficult, and a simple trick to help you out with business networking if you are an introvert.

Did you know that the Tai Lopez Show is on Alexa? Just enable The Official Tai Lopez Flash Briefing, and tune in because there’s a new one every day.

“Have relationships with people who have attributes you lack” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Hire people that know stuff you can’t teach
  • Have relationships with people who have attributes you lack
  • If you are bad at networking, you need to attach yourself to someone who is extroverted
  • It’s easy to get distracted by too many options
  • It’s not just what you know, it’s who you know
  • Mathematically, big cities have better ideas coming out of them
Direct download: Tai_Lopez_-_9-30-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“A lot of people have paralysis by overanalysis” - Tai Lopez

(click to tweet)

Making good money and life decisions is going to be one of the most important skills you will develop. This episode, and this interview with Barry Schwartz, will reveal some of the best ways to make the right decisions, no matter what the decision is about.

Because there are so many options in the world, many people are simply paralyzed and unable to make a decision, because they are under the misunderstanding to an incredibly high level of their happiness is dependant on that decision. Look for good enough, rather than the best, and understand where your happiness really comes from.

The ability to understand yourself, sit down and really come to a deep understanding what is the most important to you, will allow you to be able to take the path that will make you the most happy.

“Look for good enough, instead of the best” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • There is an assumption that more information is better than less, which becomes less and less the case as more information is available
  • In a situation where tons of information is available, people tend to choose based on what is easy to evaluate, versus what is actually best
  • A lot of people have paralysis by overanalysis
  • Look for good enough, instead of the best
  • Too much choice today has given people too high expectations for what the best choice will bring them
  • The first thing you need to do is sit down and define what is the most important to you
  • Hire on the basis of attributes you don’t know how to teach
  • Look for a lot of variety in the types of people who hire
  • Get in the habit of looking for good enough, and then stopping

 

Barry Schwartz’s Books

Direct download: Tai_Lopez_-_9-29-17_EP.mp3
Category:general -- posted at: 2:00am PDT

“Have a varied strategy to life” - Tai Lopez

(click to tweet)

Live your life with the constant idea in the back of your mind of what you want written on your tombstone when you die. We all die sometime, some sooner than others, and you simply cannot predict what will happen to you, and how much time you have left.

This is why, regardless of your age, you need to be committed to sucking everything you possibly can out of life. Live it to the fullest, don’t let fear or doubt hold you back, and live in such a way that you can be confident that you will not die with regrets, but knowing you got the most out of your life.

“Stress-reaction is one of the most important success factors in your life” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Don’t be predictable in your approach to life
  • Have a varied strategy to life
  • Conflict resolution is extremely powerful, and you must become a master of conflict resolution
  • Stress-reaction is one of the most important success factors in your life
  • Learn from different people, to get a varied viewpoint on life
  • Diversify how you learn so that you can learn different things from different people
  • Study experts in their field. These are not always the loudest, but look for the most qualified
  • Think of your tombstone when it comes to deciding what kind of life you want
Direct download: tai_lopez_-_9-28-18_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Diversify who you learn from” - Tai Lopez

(click to tweet)

No matter how important you think that networking is, you’re probably underestimating the real value of it. It’s so valuable that you almost can not place enough importance on it. But the way that you network is incredibly important. There is a right way and a wrong way, and on today’s episode I’m telling you what the right way is so that you get the most out of this essential aspect of business.

First of call, don’t worry about email, get phone numbers whenever you can, so that you can text with people. In 2017, texting is where the attention is, and so that is where you should be too.

Listen to the rest of this episode to get all 7 steps to becoming a better business networker.

“A certain minimum amount of extroversion will make you happier” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • It’s not what you know, it’s who you know
  • A certain minimum amount of extroversion will make you happier
  • If you isolate yourself too much, you will not be as happy as you could be
  • If you want to make money, you’re going to have to network even if you’re an introvert
  • Diversify who you learn from
  • Always hire people who have skills that you can’t teach
  • Organisms that only learn through trial and error tend to die out
  • Anyone who is hard to talk to is probably not worth talking to
  • Think of yourself as a goldminer, going through life looking for the nuggets of truth you can find from anyone

The 7-Steps to Better Business Networking

  1. Realize that you are underestimating the power of business networking
  2. If you are not good at networking, attach yourself to someone who is good at it
  3. Get phone numbers instead of emails
  4. Don’t be crazy about follow ups
  5. Follow the reciprocation rule: Speak their language, respect the way that they communicate, and follow those general rules
  6. Leave them hungry for more of you. Don’t be afraid to let them be the last person who texted you
  7. Go to places that are somewhat unexpected for who you are and what you do. Try to cross-pollinate. Focus less on what the event is, but more on how sharp the people are
Direct download: Tai_Lopez_-_9-27-17_EP_v2_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Life should not be about going from one pleasant experience to another” - Tai Lopez

(click to tweet)

If you wrote your autobiography right now, would anyone want to read it?

That is the question you should ask, and the test you should give yourself, to find out if you’re truly leading an adventurous life.

Happiness comes, to some extent, from having a life full of experiences, and the more adventurous you are with your life, the more experiences you will have, and the more stories you will be able to tell.

So don’t shy away from them! Live your life to the fullest, and embrace the uncertainty and excitement that comes from living an adventurous life.

“Don’t love the worst parts of yourself, love the best, and be constantly improving” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Too many people are afraid of adventure, and afraid of almost anything different than their normal routine
  • Life should not be about going from one pleasant experience to another
  • Write out the outline of your autobiography right now and be honest with yourself about if anyone would really want to read it
  • What we are is not fixed, and so we should be in the constant process of expanding it
  • Don’t take unnecessary risk, but also do not be a coward
  • Be the person that you admire
  • Don’t love the worst parts of yourself, love the best, and be constantly improving
Direct download: tai_lopez_-_9-26-17_FINAL_MIX_for_VOICE_DEVICE_2.mp3
Category:general -- posted at: 2:00am PDT

“Ask yourself right now if anyone would want to read your biography. If not, you need more adventure” - Tai Lopez

(click to tweet)

The sense of adventure seems to have gone out of the world. Too many people are spending all of their efforts in creating the most comfortable, pleasant life possible, when in reality comfort doesn’t bring you nearly the kind of happiness and fulfillment that adventure does.

So ask yourself: If you wrote your autobiography today, would anyone besides your family really want to read it?

If people were honest, the answer would be no for most people in the world, and this is simply because they are not prioritizing adventure high enough in their life.

So prioritize adventure! Say yes to as many experiences as you possibly can, and live your life to the fullest. Come back with stories worth telling, and at the end of it all, a life worth reading about.

“Life should be something that you want to get everything you can possibly get out of it” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • The mindset that leads to adventure is lacking in a major way in the world today
  • If you want to know if you are on the right track, right out and honestly outline of your autobiography and ask if anyone else would want to read it
  • Try to live a life of adventure where you don’t have regrets, but you try things and take risks, and come back with great stories
  • Life should be something that you want to get everything you can possibly get out of it
  • Ask yourself right now if anyone would want to read your biography. If not, you need more adventure
  • The essence of adventure is trying things and experimenting with everything
  • Humans are innately risk-averse, but going this route will not lead to as much happiness as a life of adventure
  • What you are is not fixed, but is dynamic and can be expanded and improved on
  • Whatever you admire in others, be that
Direct download: tai_lopez_-_9-25-17_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Every good or bad thing in your life will have hinged on some decision you made” - Tai Lopez

(click to tweet)

This week we talked about how every good or bad thing in your life is a result of a decision you made, what this means for how you should go about making decisions, the best way to make decisions, how to pick a diet that works for you, as well as how to make money with social media.

If you’re interested in any of that, make sure to listen to this episode to get the answers you need to move you forward in your life and with your goals!

Also, make sure to follow Tai Lopez on Spotify for more radio episodes over there.

“Good decisions come from reducing emotion around high-impact decisions you must make” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Every good or bad thing in your life will have hinged on some decision you made
  • “He who has choice, has trouble.” - Danish proverb
  • With less choice, you have less sorrow and regret, BUT, also less happiness
  • Humans tend to get less objective and more emotional, the more important the decision
  • One of the best ways to make a decision is to focus on regret minimization
  • Ask yourself what you will most likely regret NOT doing next year, and do it now
  • Good decisions come from reducing emotion around high-impact decisions you must make
  • Alternating between eating different things, to get a really good variety in your body
  • Listen to your body carefully, and just pay attention to how each thing you eat makes you feel
  • Eat real food instead of tons of supplements, vitamins, etc
  • Everything about diet has to be contextual to all of the unique things about you
  • Not all studies are equal, and some of them are even paid for
  • Personalizing your own diet, workout, routine, and everything, is going to be the future of health
  • There is a huge market for people to do social media work for other people
  • You don’t need a huge following to start making money on Instagram
  • Don’t try to do things too fast, you’ll make mistakes
  • Learn how you learn best. Take time to focus on learning how to learn
Direct download: tai_lopez_-_9-24-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Spend 70% of your time on stuff that works now” - Tai Lopez

(click to tweet)

The way you spend your time is one of the most important decisions you will make in your life. Time is the only thing that you can never get more of, making it your most valuable commodity.

Many people neglect focusing on the things that they know will work, and instead spend all of their time on crazy ideas that may or may not pan out. While it is a good idea to give a certain amount of your time to these crazy ideas, as incredible things can potentially come out of them, but are not especially likely.

This way, with your time allocation at these percentages, you can be confident that you are focusing enough on the things that you know will work, but also have the opportunity to take the great strides forward that crazy ideas can bring you.

“Focus on what you KNOW will work ahead of all else” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Spend 70% of your time on stuff that works now
  • Spend 20% of your time on stuff that you’re pretty sure will work but you’ve never done before
  • Spend 10% of your time on crazy, hair-brained ideas
  • Focus on what you KNOW will work ahead of all else
  • But understand that you will have to continually innovate
  • Never be the first or last to do an idea
Direct download: tai_lopez_-_9-23-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“When everything is unpredictable in your life, you’ll have no brain power left to innovate” - Tai Lopez

(click to tweet)

Making money with social media is a lot more doable than most people think. It comes down to having a good understanding of human nature, understanding the technology, and then testing and iterating.

Today, we’re speaking with experts in all areas of branding, about the specific steps that are required to make money with social media. Whether you want to make money with your own social media accounts or by managing other people’s socials, this episode will show you the way forward.

One last note: We’re up on Spotify! Make sure to head over to Spotify and listen to The Tai Lopez Show over there!

“Be careful about making too much money too fast. You might not know how to handle it” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • If you want to make money with anything in your life, you need to become a master of systems
  • When everything is unpredictable in your life, you’ll have no brain power left to innovate
  • To make money with social media, start by selling other people’s products
  • Do collaborations with other influencers to get started building your social media
  • Vlogging is the future on all social media platforms. Tell your story
  • Smart work always beats hard work. But do both
  • Part of execution is strategy
  • When something is good enough, launch it. Then, innovate and improve as you go
  • If you don’t launch with errors, you waited too long
  • Spend 70% of your time on stuff that works now, 20% on things that you’re pretty sure will work but you’ve never done, and 10% on hair-brained, crazy ideas
  • Never be the first, or last, to an idea
  • Be careful about making too much money too fast. You might not know how to handle it
Direct download: Tai_Lopez_-_9-22-17_EP.mp3
Category:general -- posted at: 2:00am PDT

It probably does not make sense for marijuana to be criminalized to the extent it is, as compared with alcohol

(click to tweet)


We’re taking on a controversial topic today: marijuana, LSD, and psychedelics. We’re digging into the good, the bad, and the ugly of all of it.

Something that is important to keep in mind about marijuana is that, because it has been illegal for so long, we do not have good quality controls in place, nor even especially good ways for measuring the THC levels, etc. So while many argue that it is less harmful than alcohol, these other aspects on the whole contribute to the danger of the substance overall.

Alcohol has been carefully studied and graded, so that we know how much we can have. Not so with marijuana, making it dangerous

(click to tweet)

Points to Keep In Mind

  • We do not yet have good ways of measuring the amount of THC, grading, etc, to know if we can drive or not
  • Alcohol has been carefully studied and graded, so that we know how much we can have. Not so with marijuana, making it dangerous
  • Marijuana also does not have good quality controls in place
  • It probably does not make sense for marijuana to be criminalized to the extent it is, as compared with alcohol
  • The brain is still sort of the “wild west” when it comes to medicine, so in a lot of ways we don’t really understand a lot of potential side effects, so it is important to be incredibly careful and cautious
Direct download: tai_lopez_-_9-21-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The entire world of medicine, especially in anti-aging, is about to change

(click to tweet)

The entire world of medicine, health, and how to live longer, is about to change, and today I’m talking about Dr. David Agus about that coming change.

We dig into why any diet that stresses your body is bad for you in the long run, how to eat in a way that will reduce and minimize stress, why humans weren’t meant to graze, and that’s why separate and distinct meals are better than constant snacking, and much more.

The future of living healthy is now, so learn about it on this episode.

Any diet that overly stresses you is going to be bad for you in the long run

(click to tweet)

Points to Keep In Mind

  • The entire world of medicine, especially in anti-aging, is about to change
  • Any diet that overly stresses you is going to be bad for you in the long run
  • Humans weren’t made to graze, so it’s better to have specific set times when you eat meals
  • Listen to your body, listen to the way you feel after eating certain things, pay attention, and adjust what you’re eating based on that
  • There need to be more or better quality and quantity control in substances like marijuana
  • While there are clear exceptions to most rules, you still have to look at the data everywhere
Direct download: Tai_Lopez_-_9-20-17_EP.mp3
Category:general -- posted at: 2:00am PDT

“Use regret minimization as a rule of thumb for making decisions” - Tai Lopez

(click to tweet)

If you want to be intelligent in your decision making, and in your everyday life, you need to learn how to take emotion out of the decisions that you make. When it comes to analyzing, a cold and calculated approach, in the middle of a lot emotions and opinions flying around, is what is needed.

Today’s episode is about how to make the right decision in difficult circumstances, how to use regret minimization, and why positive incentives are more powerful than negative incentives.

“To be super intelligent, you have to reduce emotion in controversial conversations” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Use regret minimization as a rule of thumb for making decisions
  • To be super intelligent, you have to reduce emotion in controversial conversations
  • Positive incentive is an incredibly powerful tool
  • Positive incentives usually work better than negative incentives
Direct download: tai_lopez_-_9-19-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Practical intelligence is the most important kind of intelligence” - Tai Lopez

(click to tweet)

The skill of the making good decisions is one of the most important skills to master in your life. There are several ways to go about it, but one of the best strategies is to look at the different courses, and ask which way has the most potential for regret, and then take the other one.

Regrets are one of the worst things you can have, so if you live you life with an eye towards always looking for the way to have the least of them as you get older, you will be happy with your decisions as you go.

“Use the idea of regret minimization to make decisions: Go the way that will leave you with less regrets” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Practical intelligence is the most important kind of intelligence
  • You should never take one side of an argument without being able to argue the other side as well
  • The more important, the less intelligent and objective we become
  • Use the idea of regret minimization to make decisions: Go the way that will leave you with less regrets
  • The number one regret of most people when they get older is not spending enough time around the people they love
  • Always ask what the downside is to every decision, and go for the one with the lease downside
Direct download: Tai_Lopez_-_EP_9-18-17.mp3
Category:general -- posted at: 2:00am PDT

“Humans learn through absorption” - Tai Lopez

(click to tweet)

This is a roundup of the best moments from throughout the week on the Tai Lopez Show. We talk about diets, whether or not veganism is healthy, how to pick the perfect diet for you, how to “date” a business idea before “marrying” it, why pre-sale is so important to business, how to look at the “risk adjusted return” on a business idea, and much more.

Whether your goal is to turn into a fat burning machine, make your life overall more healthy, or build a strong business from the ground up, today’s episode will help you on that journey.

“It’s not the strongest or the smartest who survive, but the most adaptable” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • It’s predicted that 100 major brands will be bankrupt in the next year
  • It’s not the strongest or the smartest who survive, but the most adaptable
  • It’s better to kill a business early than drag it out for years and then have it die
  • “Date” business ideas before marrying them
  • Pre-sale your business idea to find out if it’s actually a good idea or not
  • Humans learn through absorption
  • Depending on the field, technical knowledge is often obsolete
  • Look at the “risk adjusted return” of ideas: How much risk is involved, for how much potential return
  • In marketing, you need to learn how to be ethically persuasive without being manipulative
  • The psychology of selling is probably just as important as the logistics
  • Find a way to gain some success early on, to spur you on to work harder
  • There is more opportunity right now for someone who is poor to work there way up than there was in the past
  • Everyone needs to experiment with their diet to find out what specific combination is right for them
Direct download: tai_lopez_-_9-17-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“If you make too much money too fast, you might not really know what you’re doing, and then lose it all” - Tai Lopez

(click to tweet)

If you try to make too much money too quickly, you probably won’t know what you’re doing, and could easily lose it all. That’s why I recommend a special strategy when it comes to increasing your income, to make sure you’re always headed in the right direction, but in a way that is safe for your future.

Today’s episode is about that strategy, to make sure that you are gaining wealth in a smart way.

“Try to make $100/month. After you can do that 3 months in a row, 10X it. Rinse and repeat” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Don’t try to get super rich super fast, just make sure that you’re continually making more money all the time
  • Try to make $100/month. After you can do that 3 months in a row, 10X it. Rinse and repeat
  • It is possible to make money too fast. Focus on steadily making more all of the time instead of skipping steps
  • If you make too much money too fast, you might not really know what you’re doing, and then lose it all
Direct download: tai_lopez_-_9-16-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“If a business isn’t doing too well, don’t be ashamed to shut it down. It’s much better than dragging it out for years” - Tai Lopez

(click to tweet)

Curiosity is one of the most essential ingredients to success, because it will ensure that you are constantly learning new things and thereby improving yourself. Try to cultivate an insatiable desire within you to learn more every day, and you will go far.

Today we’re talking about how to make sure that this learning continues throughout your life. As your knowledge rises, your income and happiness will, too.

“Focus on just making sure that your income goes up every year” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Focus on just making sure that your income goes up every year
  • You can get into trouble making money too fast, and not knowing what you’re doing
  • The world will change incredibly quickly in the coming years, leaving lots of potential success available to anyone who can see it and take advantage of it
  • If a business isn’t doing too well, don’t be ashamed to shut it down. It’s much better than dragging it out for years
  • Pre-sell to test your idea
  • Humans learn through absorption
  • Don’t only learn from one person, because each person will have different strengths that you need to learn from
  • Focus on things where you have an unfair advantage

Disrupt You” by Jay Samit

Direct download: tai_lopez_-_9-15-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“The biggest fear you should have in life is having regrets at the end of it” - Tai Lopez

(click to tweet)

There is a serious lack of perspective in much of the world today. When it comes to the things people are worried about, what they stress over, what keeps them up at night, and how much “risk” they think they can take, there is often a profound lack of perspective.

Today’s episode is a short reminder that most people in 1st world countries have it extremely well, and that what you should fear far more than the risk of trying something and failing, is the risk of not trying something and having regrets at the end of your life.

So live your life with a regret-minimizing attitude toward your decisions. Use the idea of getting to the end of your life with as few regrets as possible as your guiding light when it comes to making decisions, and just remember that even if you feel like you’re taking a risk, if you look at the potential downside, it’s probably pretty great compared with most people in world and throughout history.

“Wherever you are in life, be able to rewire your mind to proper thinking and perspective on reality” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • If you think you’ve had a rough life, just know that someone has had it worse than you, and been more successful than you
  • Life could be so much worse. Keep that in mind, to make you more thankful and give you more drive to make much of what you have
  • Keep perspective on your life
  • Keep perspective on how much risk you’re actually taking. Chances are, it’s less than you think
  • Don’t focus on minor issues, focus on major issues
  • Wherever you are in life, be able to rewire your mind to proper thinking and perspective on reality
  • The biggest fear you should have in life is having regrets at the end of it
Direct download: tai_lopez_-_9-14-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Most supplemental companies put together stimulants to jack up your central nervous system, which is very bad for you” - Ben Greenfield

(click to tweet)

If you’ve been trying to figure out how to lose fat, Ben Greenfield is sharing the simple steps required on this episode.

Supplement companies tend to have it all wrong when it comes to fat loss supplements. Ben is sharing the exact formula required to be sure that you’re burning fat all day, everyday.

Listen to today’s episode for the secret to healthy fat loss.

“Almost every supplement has fat loss wrong” - Ben Greenfield

(click to tweet)

Points to Keep In Mind

  • Almost every supplement has fat loss wrong
  • Most supplemental companies put together stimulants to jack up your central nervous system, which is very bad for you
  • The secret to fat loss is to:
    • Not have your blood sugar levels
    • Have no period of time in the day when blood sugar levels spike
  • You can accomplish this with:
    • 2 teaspoons of ceylon cinnamon per day
    • Have apple cider vinegar before a meal
    • Take bitter melon extract

 

“Beyond Training” by Ben Greenfield

 

Ben Greenfield Fitness: Podcast

Direct download: tai_lopez_9-12-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Listen to your body very carefully, to discover what works best for you in a diet” - Ben Greenfield

(click to tweet)

Ben Greenfield is a legend in fitness and dieting, and today we’re discussing veganism, the good, the bad, and the ugly, the future of dieting, the secret to fat loss supplements that actually work, and the most important item to cut out of your diet (hint: it’s not sugar).

If you’re looking for ways to up your game when it comes to your diet, your workouts, and your lifestyle, this episode will give you the knowledge required to do just that. Listen up, take notes, and also make sure to subscribe to Ben Greenfield’s own podcast on iTunes.

“The future of diets is in-depth customization toward specific gene makeups” - Ben Greenfield

(click to tweet)

Points to Keep In Mind

  • The future of diets is in-depth customization toward specific gene makeups
  • Veganism is a great diet to clean you up, if you have been eating a lot of less clean foods
  • While veganism can be a good thing for a short amount of time, to clean out your system, a lot of people have difficulties with the diet in the long run
  • When you are stuck on one diet for a long time, your chances of missing certain important nutrients goes up
  • Look at dieting as something that you rotate, moving through different types, to not only find what works best for you, but also to make sure you are developing any deficiencies by following one diet for too long
  • Listen to your body very carefully, to discover what works best for you in a diet
  • Bad animals sources are worse for you than bad vegan sources
  • The secret to fat loss is to:
    • Not have your blood sugar levels rise throughout the day
    • Have no period of time during the day when those blood sugar levels spike
  • Accomplish the above by:
    • Consuming the equivalent of 2 teaspoons of ceylon cinnamon per day
    • Consuming bitter melon extract
  • Any supplement that claims to be for fat loss should accomplish that not by jacking up your central nervous system, but by instead controlling your blood sugar levels
  • The best beginner diet is one you can stick with
  • Cut out any oil that has been oxidized, heated, or pressurized
  • Try to find and eat local foods whenever possible

 

“Diet Cults” by Matt Fitzgerald

“Beyond Training” by Ben Greenfield

 

Ben Greenfield Fitness: Podcast

Direct download: Tai_Lopez_-_EP_9-11-17.mp3
Category:general -- posted at: 2:00am PDT

“Use your brain to figure out how to take small, individual steps at a time” - Tai Lopez

(click to tweet)

Today is a brand new format: Best of the week. We’re going back through some of the best conversational moments from the podcast this last week.

We dig into different mating strategies that humans employ, how to motivate yourself, the mental difficulties that most people deal with, what makes a good marketer, and much more!

Listen to this episode to make sure that you’re caught up on the best and most interesting moments from the last week, and make sure that you are subscribed to the podcast so that you don’t miss any new episodes as they come out.

“Your marketing story needs to show value right away” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • A huge portion of the world has psychological problems that are keeping them from being successful
  • The current school system is leading toward people having real mental difficulties that are keeping them from being successful
  • Humans adapt different mating strategies depending on their circumstances
  • Good marketing requires good storytelling
  • Your marketing story needs to show value right away
  • Don’t underestimate the value of “free stuff”
  • Use your brain to figure out how to take small, individual steps at a time
  • You should be able to test your business idea for less than $100
  • Carefully prioritize what is most really the important, and focus on that
  • Spend 15 minutes at the beginning of the day to sit down and prioritize what you need to do
  • Procrastination is solved by motivation. Motivation is created by ambition. Ambition is created by vision
Direct download: tai_lopez_-_9-10-17_best_of_the_week_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

If you are struggling with goals, procrastination, or motivation just work on one thing: Imagination.

(click to tweet)

One of the biggest complaints people have is the ability to find motivation. It’s so easy to procrastinate and just wish things would happen for you. The trick to overcoming procrastination is all in your mind.

You need to use your imagination. Create a vision of where you want to be, and then make a plan and start taking steps toward where you see yourself. A good rule is the 50/50 rule. Spend 50% of your day imagining, and the other 50% of your day doing.

It’s important to get out there and really take action. If you just dream, it’ll never come into fruition. If you don’t dream you’ll never get the motivation. It’s a simple cycle to get started, and if you really imagine it happening you’ll become so excited you can’t stop yourself from making it happen.

On this episode of the Tai Lopez show, Tai breaks down the steps you need to get things moving and how to tell if a dream is really achievable or if you are just experiencing the American Idol Syndrome.

Download this episode now to see how you can get a jump start on making your dreams a reality.

When you start imagining you must start doing at the same time.

(click to tweet)

The Cliff Notes:

  • Everyone struggles with procrastination and lacking goals.
  • Procrastination is solved by having a vision of the future.
  • Just because you imagine it doesn’t mean you can do it.
  • 30% of people imagine too much.
  • When you start imagining you must start doing at the same time.
  • Tai spends half the day imagining, and the other half doing it.
  • You have to know your field to know if you can really succeed.
  • Pro athletes have to be born a certain way.
  • Most things you do in life, it doesn’t matter how you are born to be successful.

Almost any business can make a million bucks. Anybody can do it.

(click to tweet)

Direct download: Tai_Lopez_-_EP_9-9-17.mp3
Category:general -- posted at: 2:00am PDT

The wise general conserves his troops and deploys them at the strategic moment.

(click to tweet)

The biggest mistake people make when they decide to start a business is that they start too big. They invest everything they have in one idea, and hope everything goes well.

This is setting you up for failure.

If you look at the best investors, they spread themselves out. They invest in many little projects and whatever starts to take off is where they put their concentration.

You don’t have to have a lot of money to start investing in your own business. In fact, you can start any business for under a hundred dollars but testing the waters and slowly growing into something bigger.

On the off chance that you do have a lot of money to invest in something, don’t throw it all at starting a project. Take a good chunk of money and use it to educate yourself. In order to truly be successful you have to understand every part of the industry you are going into.

Without the knowledge to succeed, you can’t succeed.

On this episode of The Tai Lopez Show, Tai sits down with Zach and Rome to discuss various ways you can begin an entrepreneur endeavor. They also discuss current politics, sports, and dive into Zach’s love life.

Download this episode today if you want to learn how you can start a business on a shoestring budget and how you can start being your own boss instantly.

You can get anything you want, you just can’t get it instantly... But you can build up to it.

(click to tweet)

The Cliff Notes:

  • Find ways to scale down your first business idea.
    • Don’t get too ahead of yourself.
  • Starting a business has a learning curve.
  • You can test any business idea for under $100.
  • The business industry is saturated.
  • You have to learn history so things don’t repeat.
  • Statues aren’t our biggest problems in this country.
  • The civil was caused by an extreme divide - are we close to that?
  • Wherever there is ignorance, there is more crime.
  • We need to fix our hospitals.
  • There are too many people falsely imprisoned.
  • No other country has as much college debt as the US.
  • Obesity is on the rise, and more children are becoming pre-diabetic.
  • The media focuses on headlines that sell, not the important news.
  • In in seven men and one in four women have mental impairments according to the APA.
  • Procrastination is solved by ambition.
  • To increase your motivation, increase your vision and imagination of the future.
  • Imagine for half the day, then make things happen the other half of the day.
  • You need to be logical about if you really know your field.
  • Most millionaires are not super intelligent.
  • Watch the movie Wind River
  • People who succeed in life are those that use their time efficiently.
  • Women like a man with ambition.
  • A lot of people get married to a business idea before they date it.
  • Most people get good at the wrong thing.
  • On people’s death beds most of them regretted either their career, their educational major, or who they married.
  • Don’t marry the first career that comes along.
  • A good investor throws enough nets out that one of them pays off.
  • The most revenue generated comes from real estate.
  • Tai got into Real Estate with less than $100
  • 70% of all billionaires were in sales at some point in their career.
  • You can’t be afraid of testing things.
  • Use your money for the educational side.
  • If you don’t have the know how you will fail.
  • The business Zach would start if he could would be a production company.
  • Studies show porn lowers crime against women.
  • If you take away guns, people find other ways to kill people.
    • It doesn’t stop people from killing other people.
  • The biggest mistakes come from not being able to read people.
  • Tai thinks people should take a psychological test before running for president.
  • Being good at Google is an important skill.

Countries rise and fall based on the quality of the education.

(click to tweet)

Links:

The Millionaire Next Door

Mathematics and Sex

Direct download: Tai_Lopez_-_EP_9-8-17.mp3
Category:general -- posted at: 2:00am PDT

“A mindset that is open to unconventionality is important to success” - Tai Lopez

(click to tweet)

This episode is a conversation with one of the main mentors in my life, Joel Salatin. We’re talking about the food industry, looking at the industry forces at play with Amazon’s recent acquisition of Whole Foods, the overall mindsets required for success, and much more.

Mentors are one of the main factors that will play into your success, and Joel Salatin is one of my main mentors. Consider this a sort of “listen in” on a mentor call with me and one of my mentors, and make sure that you are actively looking for your own mentors, to help take your life to the next level.

“Half the time, conventional wisdom turns out to be idiotic behavior 20 years later” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • There is a lot of power in not feeling like you have to follow the crowd
  • It’s very difficult to know if a large disrupter is overall a good or bad thing while it is happening
  • Storytelling is probably the most effective aspect of good marketing
  • The three main concerns of the millennial generation are care, community, and convenience
  • Half the time, conventional wisdom turns out to be idiotic behavior 20 years later
  • A mindset that is open to unconventionality is important to success
  • A lot of times, it’s better to stay with your steady paycheck until the right time, when it really makes sense, to jump into entrepreneurship
  • Poor time management is one of the main reasons that people are unsuccessful
  • If you surround yourself with too many distractions, you will eventually fall for the temptation to be distracted
  • Mastery requires repetition
Direct download: Tai_Lopez_-_EP_9-7-17.mp3
Category:general -- posted at: 2:00am PDT

“A mindset that is open to unconventionality is important to success” - Tai Lopez

(click to tweet)

This episode is a conversation with one of the main mentors in my life, Joel Salatin. We’re talking about the food industry, looking at the industry forces at play with Amazon’s recent acquisition of Whole Foods, the overall mindsets required for success, and much more.

Mentors are one of the main factors that will play into your success, and Joel Salatin is one of my main mentors. Consider this a sort of “listen in” on a mentor call with me and one of my mentors, and make sure that you are actively looking for your own mentors, to help take your life to the next level.

“Half the time, conventional wisdom turns out to be idiotic behavior 20 years later” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • There is a lot of power in not feeling like you have to follow the crowd
  • It’s very difficult to know if a large disrupter is overall a good or bad thing while it is happening
  • Storytelling is probably the most effective aspect of good marketing
  • The three main concerns of the millennial generation are care, community, and convenience
  • Half the time, conventional wisdom turns out to be idiotic behavior 20 years later
  • A mindset that is open to unconventionality is important to success
  • A lot of times, it’s better to stay with your steady paycheck until the right time, when it really makes sense, to jump into entrepreneurship
  • Poor time management is one of the main reasons that people are unsuccessful
  • If you surround yourself with too many distractions, you will eventually fall for the temptation to be distracted
  • Mastery requires repetition
Direct download: Tai_Lopez_-_EP_9-6-17.mp3
Category:general -- posted at: 2:00am PDT

“If people are high in narcissism they feel entitled to a larger slice of the pie.” - Dr. David Buss

(click to tweet)

If you haven’t heard of it before, there’s something called the dark triad. It’s a test that analyzes your exploitative personality traits: Narcissism, Psychopathy, and Machiavellianism. These traits seems to be on the rise in today’s society.

In fact Tai had models who auditioned for his clothing line take the test, and had his staff not call back anyone who scored more than a 60%. As a result they had to turn away 70% of the models, which is much higher than normal.

On this episode of The Tai Lopez, Tai and Dr. David Buss dive into what is making these exploitative traits increase. Download this episode today to see what is contributing to this epidemic.

In the year 1900 90% of society lived in rural or small villages. Today it’s switched.

(click to tweet)

The Cliff Notes:

  • The dark triad has increased in recent years.
  • Narcissism is not being able to see other people’s side and feeling entitled.
  • Machiavellianism is being two faced.
  • Psychopathy is a lack of empathy.
  • In 1900 most people lived in small societies, now most people live in big cities.
  • In cities people can escape consequences.
  • Social media is bringing light to the narcissism today.
  • People in the midwest are less likely to be narcissistic.

“Living in cities eliminates the reputational damage associated with exploitative strategies.” - Dr. David Buss

(click to tweet)

Links:
Evolutionary Psychology” by Dr. David Buss

Direct download: Tai_Lopez_-_10_Min_EP_9-4-17_-_Final_Mix_V2.mp3
Category:general -- posted at: 2:00am PDT

“In large cities, people can escape the reputational consequences of treating others poorly, which contributes to the rise of some poor character traits” - Dr. David Buss

(click to tweet)

Today I’m interviewing one of the authors I quote the most, Dr. David Buss. Dr. Buss, wrote the book “Evolutionary Psychology.” Were talking about some of the taboo subjects that people get uncomfortable to talk about: How do you define “mate-worthiness?”

While the topic makes people uncomfortable, it is a very important one to get into. What are the factors of “mate-worthiness?” Can you affect them, to make yourself a better candidate? What do different people look for?

We’re getting into all of these questions and more, plus debuting “Tai’s Diary,” where I talk about my life at the moment, what I’m up to, and the thoughts on my mind right now. Enjoy!

“For a long-term relationship to work, you need to prioritize intelligence levels” - Dr. David Buss

(click to tweet)

Points to Keep In Mind

  • We have evolved a few different strategies toward mating, depending on our needs
  • People tend to select one specific mating strategy, depending on aspects about them such as religion, how they were raised, what is important to them, etc
  • When there is a surplus of women, the mating strategy tends to shift away from monogamy. When there is a surplus of men, the opposite is the case
  • A huge percentage of all violence is related to mating
  • The amount of choice in the world today is what makes decisions difficult
  • Most people have to make compromises in exactly everything you ideally want in a mate
  • The modern world has created situations that actually favor some psychopathic behavior, which could be some of the cause of the rise of it today
  • In large cities, people can escape the reputational consequences of treating others poorly, which contributes to the rise of some poor character traits
  • For a long-term relationship to work, you need to prioritize intelligence levels
  • You need to have good insight into your own mate-value, so that you know who and where you may need to compromise
  • Personal hygiene is one of the easiest ways to increase your own level of mate-worthiness
  • Don’t underestimate the value of going to the gym in order to achieve greater mate-worthiness

Evolutionary Psychology” by Dr. David Buss

Direct download: tai_lopez_-_EP_9-4-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Proactivity is the most important trait that will take you to new levels of money-making” - Tai Lopez

(click to tweet)

Today is a deep dive into the mindsets that will take you from wherever you are now to the next level of success, whether monetarily or in any other area. When it comes to achievement, your biggest enemy is your own mind. So the best way to improve your ability to succeed is to train your mind, just like you train your body, to be in better shape and have the ability to be more successful.

If you want to learn the mindset behind happiness and success, as well as how to train your mind to be both happier and more successful, this episode is for you. Listen carefully, take notes, and implement to see real and fast results in your own life.

“Life will be whatever you say it is, so be positive in your mindset” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Proactivity is the most important trait that will take you to new levels of money-making
  • To become more successful, simply become more proactive, and increase the proactivity of those around you
  • Keep in mind that making money isn’t hard. Change your mindset around the difficulty of making money
  • Life will be whatever you say it is, so be positive in your mindset
  • Train your brain and mind, just like you train your body
  • Pay for self-improvement, to make sure you will take action on your goals
  • Tools and the willingness to learn and use new tools, separates the successful from the unsuccessful
  • The ability to project into the future is what allows humans to be successful
  • Change your language around what you want to do to create more positivity around those things
  • Learning faster will make you always make you richer
  • Being able to bring up contrast will allow you to get into a happier mindset
Direct download: tai_lopez_-_EP_9-1-17_-_FINAL_MIX_SMALLER_FILE.mp3
Category:general -- posted at: 2:00am PDT

“Learn from everyone, even your haters” - Tai Lopez

(click to tweet)

Today, I invited a hater on my show. Instead of running from people, I invite them in to have a conversation that will allow us to learn from each other.

That is the fundamental mindset difference between a hater, someone who looks for the bad or reaches for ways to fulfill the narrative that they already have in their own minds, and someone with an open mind toward learning.

You can learn from everyone, even your haters. Just avoid the trap of becoming a hater, because few mindsets are harder to triumph over.

“Analyze your own mindset to see if it is holding you back or helping you get ahead” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Take business marketing principles, and apply them to other aspects of life to develop growth
  • Learn from everyone, even your haters
  • Analyze your own mindset to see if it is holding you back or helping you get ahead
  • If you look deep enough into anybody’s life, you will find that they are not a saint
  • Try to go through life with a mindset of learning from everyone, because almost everyone has something to teach you
Direct download: tai_lopez_-_EP_8-30-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Don’t overestimate your own intelligence” - Tai Lopez

(click to tweet)

Many people want to know how to make money on social media, and today’s episode is a deep dive on how to do just that. We cover a lot of ground, from why social media is a necessary tool, how to judge when it is ok to lose money for a time or when you need to aggressively guard against that, why and how to keep track of trends, and much more.

If you’re goal is to make more money online and through social media, this episode is for you. Take notes and implement to see real changes in your life. Also, remember, you can see the behind the scenes on all these videos if you tune in live on Instagram, Facebook, YouTube, or Periscope.

“Go straight to the top. Copy the biggest and best out there” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Social media is a necessary tool to get you free attention
  • Use social media to check the daily trends to take advantage of
  • Sometimes you have to lose money to make money
  • BUT, be extremely careful about when you are willing to lose money, and only in the long term strategy toward making money
  • Help old people with technology
  • Try asking why 3 times about everything to get to the core of what is going on
  • There are genetic reasons for different people’s worldview
  • Be very careful with zero-sum games, where someone else must lose for you to win
  • Don’t overestimate your own intelligence
  • Read “The Millionaire Next Door
  • Almost everything you’ve heard about life is wrong, especially when it comes to what will make you happy
  • Go straight to the top. Copy the biggest and best out there
  • When you make the decision to take action, you do not need to rely on luck anymore. The power of starting something will put you way ahead of most
  • Go through life with a very short checklist of things you have not done. Try a lot of things
  • Know yourself, and your strengths and weaknesses
  • Partner with people who have strengths where you have weaknesses
  • Be careful who you compare yourself to. Compare your activity level with people who do a lot, and who really want to be where you are
  • Remember to reward the best people around you
  • Make sure that you have reward structures in place that will help motivate you
Direct download: tai_lopez_-_EP_8-28-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“If you cannot focus for long periods of time, you are in big trouble” - Tai Lopez

(click to tweet)

Most of what is either good or bad in your life will hinge on the decisions you made in life. This is a powerful thing to think about, and something that not enough people spend time considering. Extrapolating from there, this means that the ability to make good decisions is one of, if not THE most important ability you can develop!

What science has taught us about decision making is that you will make better decisions if you focus on risk mitigation, rather than focusing on the good that may happen.  If your focus is on how to mitigate your risk, your decisions will be better overall.

In addition, we talk about Trump’s response to Charlottesville, as well as lots more, on this episode of The Tai Lopez Show.

“Every good or bad thing in your life will hinge on a decision you made” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Being smart has to do more with practical decision-making, and less with things like mathematical abilities
  • Every good or bad thing in your life will hinge on a decision you made
  • He who has choice has trouble
  • Usually, the more important the decision, the less objective we become and the more we allow emotion to cloud our judgement
  • If you want to be more intelligent, lower the emotion that goes into a decision
  • One of the best ways to make a decision is not to try to decide which will turn out best, but rather to choose what will minimize the risk of regret
  • For each decision, ask yourself: Will I regret this decision? Which option will I regret more?
Direct download: Tai_Lopez_-_EP_8-23-17_-_FINAL_MIX_2_SECOND.mp3
Category:general -- posted at: 2:00am PDT

“Becoming wealthy is primarily a game of not being stupid” - Tai Lopez

(click to tweet)

Most people will not make vast amounts of money in their lives, not because they are unable to, but because their brain is not wired in the right way, to look at things and think about them, in a way that will allow them to bring in real wealth.

Today, I’m talking about the steps that you need to take immediately to reprogram your brain, and make sure that you are looking at everything around you in a way that will allow you to make more money.

“Overcome procrastination with ambition” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • If you follow mainstream advice, you will always make less money than you could make
  • If too many people get excited and decide to jump into an idea, the price will drop quickly
  • There are two sides to every argument, and you need to know both sides to make a smart decision
  • Learn and understand the banking system and how interest works, to be able to make smart decisions with your money
  • Overcome procrastination with ambition
  • Ambition comes out of vision
  • Keep reverse engineering life to become a powerful person
  • Ambitious people can taste it before they have it, and that is what keeps them going until they get it
  • You must always keep a new challenge in front of you, to continue to drive your ambitions
  • The best jobs for teenagers these days are in sales, to learn important skills for the future
  • If you want to make it in the stock market, reprogram your brain to be an expert in everything to do with it
  • Cash flow is one of the most important things to focus on in earning money
  • The harder the decision is, the more you tend to inject emotion into the decision, when you should do the opposite
  • Study and understand the mistakes that your brain makes, to see them coming and avoid them
  • For the most part, your brain will define your life, and the quality of your life
  • Create an efficient daily routine to be more productive and do a lot more with your life
  • If you can focus for long periods of time, you’re a long way towards being able to make more money than most
  • Becoming wealthy is primarily a game of not being stupid
  • Most of the world is changed by 10,000 - 100,000 people. Try to be one of those people
Direct download: tai_lopez_-_EP_8-21-17_-_FINAL_MIX_FIXED.mp3
Category:general -- posted at: 2:00am PDT

“Try to test 17 things every day” - Tai Lopez

(click to tweet)

Do you want to know how to become a millionaire? Today I’m listing the 12 steps required for you to achieve millionaire status. These are the key ingredients that will take you from wherever you are right now to the millionaire lifestyle and status that many people strive.

So, let’s get into the 12 steps.

“The curious are the ones who become wealthy” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Most people in the world don’t know what they’re doing. They pretend they do, but when you look at their results, you see the truth
  • Most people are stupid and ignorant, so the opinion of the masses will lead you down the route that is diametrically opposed to logic
  • Analyze your programing to see where it’s wrong
  • Everyone has a high IQ
  • The curious are the ones who become wealthy
  • The wiring of your brain got you where you are today
  • Start businesses around things you are curious about
  • Always start businesses that take a small amount of startup capital
  • For some, ambition is what can get you away from fear and procrastination
  • Make goals that are attainable
  • If you can, try to test 17 things every day
  • The goal is not to buy with the most money, but to live the best life

12 Steps to Become a Millionaire:

  1. You must be trained on how to spot money-making opportunities
    1. Your routines are what got you where you are. If you’re not 100% happy, you need to try different things
  2. Instill money-making routines in your day
    1. Invest in assets that spin off cash. For instance, real estate, business (equity),
  3. Understand money-making passive investments
    1. Take, and have the people around you take the dark triad test. Become a master at reading people
  4. You have to understand money-making relationships
    1. As you start to make more money, primarily spend your money on: Upgrade where you live, expand traveling, upgrade your food
  5. You must learn how to have a money-making lifestyle- understand what you enjoy in life
    1. Personel
    2. Product
    3. Pricing
    4. Promotions
    5. Placement
  6. Money-making entrepreneurship: 4 P’s:
  7. You have to become a learning machine through self-education
    1. Fitness
    2. Travel
  8. Money-making happiness. Learn how to deal with having money, and have a good life with it
  9. Jobs- learn how to use a steady job, and an income flow to generate wealth
  10. Money-making execution: Too many people understand everything, but they overthink it and never execute
  11. Money-making mindset
  12. Money-making trends. You don’t have to be the first to a trend, but you can’t be the last
Direct download: Tai_Lopez_-_EP_8-18-17.mp3
Category:general -- posted at: 11:26am PDT

“Paralysis by over analysis is a global epidemic” - Tai Lopez

(click to tweet)

Everyone has great ideas. But ideas are nothing without implementation, and today’s episode is all about how to go from idea to reality. There are three very important steps to go from concept to reality, and you will learn about them on this episode.

But one of the most important, earliest steps, is the ability to get excited before getting started. While a lot of people can do this, many cannot, and it is essential to success. The reason for this is because understanding what motivates you, what excites you, and what makes you want to work, is the understanding that will help you achieve great things.

Learn more about how to take an idea all the way to reality and achieve success on today’s episode.

“A great trainer not only educates, but to instill motivation to carry through” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • To get what you want, you have to deserve what you want
  • Paralysis by over analysis is a global epidemic
  • A great training not only educates, but to instill motivation to carry through
  • You must have the ability to generate excitement before you have started something
  • In order to overcome your natural “brain budgeting,” you have to overcome the concept that something is going to be hard in your mind
  • You must have the ability to create a prototype of any idea, to make sure your idea is good. Prototypes will save you from bankruptcy
  • Pre-sell your idea
  • You can’t fix stupid
  • Keep an eye on google trends to be ahead of the curve
  • Be careful about what connotations you set up for yourself with different things. The right associations will set you up for success
  • The school system has not progressed into the modern world
  • Avoid people with extreme ideologies and opinions
  • Learn from everyone, but pick and choose what you learn
  • Learn from other people through mentorships and apprenticeships
  • Pick arbitrary goals in life, and then follow through! You will gain momentum and confidence through achieving goals, even if they are arbitrary
Direct download: Tai_Lopez_-_EP_8-16-17.mp3
Category:general -- posted at: 2:00am PDT

“Most people are too stubborn and narcissistic to get rich” - Tai Lopez

(click to tweet)

In order to be successful, you will have to learn how to efficiently and effectively manage yourself. This means you need to look into your daily schedule, find out what you are doing with your time, and then be purposeful about allocating that time to the specific activities that will move you forward toward your goals.

Today I’m going through how I break up my day, why I focus on just a few large chunks instead of many small chunks, as well as a deep dive into what you should look for in the very first business you start.

“Learn and employ the power of delegation” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Most people are too stubborn and narcissistic to get rich
  • A highly efficient routine in your day is important to earning more
  • Learn and employ the power of delegation
  • Emphasize efficiency
  • Have an efficient system for taking notes
  • Know how to efficiently learn
  • Knowing how to manage yourself is one of the most important things that you will learn
  • Imagine that a camera is on you all day. Would you be proud of what people would see in the video?
  • If you are focused on other people, or commenting on other people’s social media, you will not have attention and time left to be successful
  • Don’t get too fancy and specific with your daily routine. Don’t chunk too small
  • At the beginning of your day, figure out the specific 3-5 things you really need to do that day
  • Major in majors, and minor in minors
  • Do the most important thing you do in a day, first thing
  • Be careful about highly regulated industries. It takes away some of your control
  • Pure hard work is not enough. You NEED more than that to be successful
  • Start your first business as an easier endeavor. You can try harder, fancier businesses later

TaiLopez.com/Apply

Direct download: Tai_Lopez_-_EP_8-14-17.mp3
Category:general -- posted at: 2:00am PDT

“You must study history to make money” - Tai Lopez

(click to tweet)

Today is an involved episode. We cover a ton of ground, from politics, to self-help, how to live your life, how to deal with people, how to understand and take advantage of trends to build successful businesses faster, and much more.

If you are interested in hearing more longer and more involved episodes like this one, leave a review and let us know in the review. That way we can bring you the kind of podcast you want to hear.

“Bluffing is dangerous. Consider the repercussions, and the possibility that someone will call your bluff” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • How happy you are will depend mainly on your relationships
  • Identifying trends and taking advantage of them is the best way start a business
  • The things you worry about rarely happen. The things you don’t worry about tend to happen
  • Keep your friends close and your enemies closer
  • Just because something has been a certain way doesn’t mean that it should continue to be that way
  • You must study history to make money
  • Education and reading will give you insights into how you should deal with other people, according to their specific mindset
  • Bluffing is dangerous. Consider the repercussions, and the possibility that someone will call your bluff
  • The smartest, most successful and richest people in the world all read a ton. If you think that you’re smarter than all of them, then you don’t have to. But you’re not smarter than them
  • Anytime you want to make money, simply be an impressive and curious person
  • If you don’t stand out from the crowd, you will struggle to make money. If you can stand out in a good way, you will always be able to make money
  • Avoid extreme ideologies
  • Understand differences in the way cultures approach things, and take it into consideration
  • Understand the perverse incentives that are in place, that make people incentivised to work toward things that are not ideal outcomes for either you, or the world at large
  • Only borrow money on tested ideas to mitigate risk
  • Every 50 year prediction of the past has been VERY far off, so be very sceptical of those predictions today
  • The nicest people are at the top. The worst people are the people lower down, and trying to elbow their way to the top
  • Because people are born unequal, you will never have 100% equality
  • Money is not the solution to all things, but you must learn how to make money. It’s essential
  • Live an adventurous life if you want to have more energy
Direct download: Tai_Lopez_-_EP_8-11-17.mp3
Category:general -- posted at: 2:00am PDT

“It’s ok to be a little eccentric, but know where it becomes a problem” - Tai Lopez

(click to tweet)

As you go through life, you come to the realization that many people have serious psychological problems. Whatever metric or system you use to measure psychological issues, you will find that a very large number of the people that you run across exhibit those traits.


But times reveals everything, so when it comes to deciding the people you will have relationships with, whether personal or business, give it some time. It’s easy for someone to pretend to be someone that they are not for a few weeks or a few months, but try to give it a year to make sure you know who they really are.

Then, understand that everyone has a little weird in them. Everyone has a different mix of character traits, with desirable and less desirable aspects mixed in. Just make sure the weirdness doesn’t out-weigh the rest too much. Allow for the mix in your relationships, as long as it’s not overboard.

“Three things that will mess you up: Pride, stubbornness, and being overly sensitive” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Probably about 70% of people that you will run into have serious psychological issues
  • If you don’t understand psychological issues, you might start second-guessing yourself and thinking that you’re the one with issues
  • The dark triad is one way to understand psychological issues of varying degrees
  • It’s ok to be a little eccentric, but know where it becomes a problem
  • Three things that will mess you up: Pride, stubbornness, and being overly sensitive
  • A lot of times pride expresses itself as anger
  • Often, stubborn people come across as very nice, but do not act on advice
  • Everybody is allowed to be a little weird. Maybe 20%. Just not too much
  • The first step in progress is massive awareness
  • Be careful about all new relationships. Time reveals all, so give it time to understand who people really are
  • Be honest with yourself. Admit who you are and your weakness. And see if maybe you should get a pro to help you, and see a psychologist
Direct download: Tai_Lopez_-_EP_8-2-17.mp3
Category:general -- posted at: 2:00am PDT

“Don’t try to please everyone. Just do you” - Tai Lopez

(click to tweet)

It feels like the level of narcissism in the world is continually increasing. Just take a look at your Instagram feed, and you will see it proudly on display. It seems like nothing is more important to people today than themselves and their looks.

Maybe it’s time to take a step back and reevaluate our emphasis. Put more effort into the truly important things in life, and less into the ones that don’t matter. Put less effort into how you look, and more into what you do.

At the end of the day, you can’t please everyone, so don’t worry about it. Just do you, and do good in the world.

“Be willing to experiment. Don’t be close-minded” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Don’t try to please everyone. Just do you
  • Narcissism is everywhere. People think it’s all about them
  • Be willing to experiment. Don’t be close-minded
  • You need a small amount of narcissism to improve yourself. But it seems like it’s out of control these days
  • We need to become more curious people about many things
Direct download: Tai_Lopez_-_EP_7-31-17.mp3
Category:general -- posted at: 2:00am PDT

“The older generation shows us what toughness truly is” - Tai Lopez

(click to tweet)

Will Durant said, “A nation is born stoic, and dies epicurean.” This means that, at the beginning of a nation’s lifespan, it’s citizens are tough. They understand the true meaning of difficulty and stress. They don’t stress out over the small things in life, because they have bigger things to worry about. They’re tough, and they find a way to turn a horrible situation into something great.

But as the nation continues in prosperity, its citizens turn epicurean. The focus turns to luxury and materialism. As this happens, smaller and smaller difficulties stress citizens, until the toughness level has decreased to the point where everyone is so weak-willed that tiny difficulties can destroy them.

Experience difficulties. Toughen yourself up, and teach yourself that you can truly handle difficulties, and come out on top! Instead of running from difficulties, embrace them as opportunities to toughen yourself.

“Give kids access to tools to help them make money instead of materialistic things” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • A nation is born stoic and dies epicurean
  • The older generation shows us what toughness truly is
  • America used to be full of tough people who could handle true difficulties
  • People in today’s society stress over very small things
  • You should want things that are difficult, not run from them. Stress is the only way you get stronger
  • Give your kids access to tools to help them make money, rather than giving them whatever material thing they happen to want at the moment
  • Find a way, through toughness and resilience, into good things
  • Do manual labor, work on a farm, live without electricity. Toughness yourself up
  • If you stress about small things, when the big problems come, you won’t be able to handle it
  • Use money as a tool to help you live an adventurous and good life
  • People like to outrage over things, but if they really, truly cared about what they are outraged about, the would show it with their actions and money
Direct download: tai_-_EP_7-28-17_-_FINAL_MIX.mp3
Category:general -- posted at: 12:48pm PDT

“Take deep dives into some of the more difficult and high-level topics of life. It’s important to work out your brain” - Tai Lopez

(click to tweet)

Some episodes of The Tai Lopez Show are on light topics, and for anyone, but sometimes you need to get deep. This episode is a bit higher level than other episodes have been. We’re discussing Will Durant and his ideas about humanity, hero’s, war, and the natural balance of the world.

It’s important to train your brain to be able to tackle difficult or complicated topics. As with any ability or skill, it’s a muscle that has to be worked out, and today we’re giving you that workout through this discussion.

So don’t shy away from tougher topics like these, but embrace them with excitement to learn and better yourself!

“In everything: Take the best and forget the rest” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Take deep dives into some of the more difficult and high-level topics of life. It’s important to work out your brain
  • Train the brain through practical, tangible benefits
  • Study history to see the cycles that will repeat
  • The imitative majority follows the innovative minority
  • Most wars are two privileged people fighting each other, and everyone else getting caught in it
  • The world is set up naturally, with checks and balances, the even everything out
  • Avoid radical ideas and views. The world is too complicated for that
  • In everything: Take the best and forget the rest
  • Life is all about decisions, and your quality of life depends on your decisions
  • Unbalance in any situation tends to be a big problem
Direct download: Tai_Lopez_-_EP_7-26-17_-_Fixed.mp3
Category:general -- posted at: 2:00am PDT

“You will always offend people with whatever you do, so don’t worry too much about it” - Tai Lopez

(click to tweet)

This message is a hard hitting reminder that, while we all make mistakes, it’s extremely important that you always put out work that is the highest quality of which you are capable.

After doing something, if you can honestly say it was the best you could have done, nobody can fault you. But if you did not pursue the work in a conscientious way, with an understanding of the consequences to yourself or whoever you work for, you have no excuse.

This is a piece of internal communication with my team, as well as a lesson for everyone who wants to accomplish big things in this world: Everyone likes to make excuses for why they didn’t do as good a job as they wanted, but pure results are the real measure of what has been done. Hold yourself to this high standard, and you will go far.

“It’s extremely important to be able to say and admit to yourself that you messed up” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • You will always offend people with whatever you do, so don’t worry too much about it
  • Instead of immediately making a judgement call about something, good or bad, right or wrong, try to see what you can learn from it first
  • Learn from everything instead of making an immediate value judgement about it
  • Put yourself in someone else’s shoes to better understand what’s really going on
  • The best way to deal with humans is to always start out nice with people, and then treat them back the way that they treat you
  • You can tell when something is being dealt with in a consciousness way, or when it was not
  • It’s extremely important to be able to say and admit to yourself that you messed up
Direct download: Tai_Lopez_-_EP_7-24-17_-_Legal_Adjustments.mp3
Category:general -- posted at: 2:00am PDT

“To be successful, you must know the language of the environment that you are in” - Tai Lopez

(click to tweet)

This episode is all about money. I’m answering your questions about how to get money, what to do with it once you have it, and how and why to start investing early. We’re talking about why reading people is an essential skill to earning more, as well as how to do it.

A lot of people like to talk about how money isn’t everything, and they’re right. But the reality is that money is extremely important, because without it, you will never experience complete freedom. It’s not that the money is so important to a happy life, but that having the money brings the freedom that increases your quality of life.

So listen to this episode to learn more about money, how to make more of it, and how to manage it, to bring more freedom and happiness into your life.

“Money isn't everything, but you will never have complete freedom if you’re broke” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Reading people is an essential skill to make more money
  • Ask yourself how many hours per week you spend around someone who is 20 years ahead of you financially
  • Spend as much time as possible around the people who are where you want to be financially
  • You must know the language of the environment that you are in
  • When you meet people, especially if you want to be able to successfully interact with people, you need to be able to read them and speak directly to them
  • Being able to adapt quickly will be essential to making money in the modern world
  • The most incredible brands in the world have died from an inability or an unwillingness to change
  • You have to put in time and effort to find mentors in your life
  • Money isn't everything, but you will never have complete freedom if you’re broke
  • Setup automated withdrawals from one bank to another, and make it a pain to access the second account, so that you automatically save
  • Get started investing and making smart money decisions even if you have a very small amount of money to work with
  • When you’re broke, don’t try to live like you’re rich
  • Things like fear and negative thoughts tend to make it far more difficult to make money
  • If you want to make more money, you have to have energy
  • If you feel depressed, do not hang out with other depressed people
  • Make sure you’re around a variety of different people
  • Use technology to approximate mentorship with podcasts, youtube videos, etc
Direct download: Tai_Lopez_-_EP_7-21-17_v2.mp3
Category:general -- posted at: 2:00am PDT

“Study history so that you don’t make stupid decisions” - Tai Lopez

(click to tweet)

Do you read history? Today, most people don’t. Most people don’t read at all, but if they do read, it’s probably either light, fluffy novels or maybe a self-help book here and there. But what about history? What can a deeper understanding of history do for your life, in helping you achieve the best life possible?

Today, I’m going through some moments in history, and what can be learned from them. Because without and understanding of history, there really is no way that we can predict the future. But because history tends to repeat itself, if we develop an understanding and knowledge of history and the trends that come back time and time again, we can better understand the world around us, and make more sense of where it’s headed, as well as if current political decisions are likely to be a good idea.

"The reward should be emphasized in education to motivate students to learn" - Tai Lopez

(click to tweet)

 

Points to Keep In Mind

  • To start learning history, focus first on what you enjoy
  • History should be more about stories than dates and numbers to be interesting
  • Show the reward before you teach in order to effectively learn, and want to learn!
  • First you get the mindset, then you launch the business, then you get the money. The progression is important
  • Use the HEXACO personality test to more fully understand personalities
  • The C, which stands for Conscientiousness, is probably the most important attribute when it comes to making money
  • Conscientiousness:
    • Perfectionism
    • Organization
    • Prudence (the ability to make good decisions)
  • Parents are usually the worst thing for their kids
  • Politics and Republican vs Democrat tends to have more to do with personality types
  • Knowing history, and how it repeats itself, will help you earn more money and be more successful
  • The mark of an intelligent person is to see both sides of a story
  • Study history so that you don’t make stupid decisions
Direct download: Tai_Lopez_-_EP_7-19-17.mp3
Category:general -- posted at: 2:00am PDT

“Be careful about business models where your costs grow with your revenue” - Tai Lopez

(click to tweet)

Everyone is looking for the ideal business model. They’re looking to discover the perfect model to bring ever increasing revenue. Today, I’m talking about two common business models, and which I prefer.

The two models: Netflix and Spotify. Netflix buys out agreements with content creators, whereas Spotify pays royalties dependent on number listens.

Therefore, as Spotify’s income increases, so too does their cost. But as Netflix’s income increases, their costs stay the same, or even decrease.

This is one of the most important factors to look at when analyzing a potential business. Will cost increase as revenue increases, or will cost stay the same or even decrease?

Look for business models where cost decreases as revenue increases.

“The ideal business is one where you sell ever increasing units at an ever decreasing cost” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Be careful about business models where your costs grow with your revenue
  • Look for a way for cost to decrease as income increases
  • The ideal business is one where you sell ever increasing units at an ever decreasing cost
  • When you start a business, be careful about signing licensing and royalty agreements where your cost will increase with increased revenue
Direct download: Tai_Lopez_-_EP_7-17-17.mp3
Category:general -- posted at: 2:00am PDT

“The world needs people who are willing to say it like it is, and not gloss over it” - Tai Lopez

(click to tweet)

We learn a lot of things in school, but the emphasis is often put on the less practical pieces of information, rather than the knowledge that will really help you get ahead and live a good life.

On today’s episode, I’m going through some of the things that they should have taught us in school. I’m taking questions from the audience, to give you the information that is going to truly help you live the kind of life you want to.

We go through how to get investments, how to pitch, why you should hire an accountant, how to save money on taxes, and why education will be the ultimate way we can lessen poverty in the world.

“There are no solutions, only trade offs. So pick your poison” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • The world needs people who are willing to say it like it is, and not to gloss over it
  • On the flip side, if someone tells it to you like it is, you need to not get offended by it, but take the truth from it and use it to motivate you
  • Good investors know that they should invest in the human above the business
  • If you’re pitching a business, you need to tell a story. A story will make something relatable and make it stand out to the people you’re pitching to
  • If you’re looking for investments, start with people you know. It will be a lot easier to get the first money from them
  • Unless you have a background as an accountant, you should probably hire an accountant, even before you’re making a lot of money
  • The best way to save on taxes is to own a business and write off expenses
  • Never mess with the IRS. Don’t try to be tricky with taxes
  • If you want to make a lot of money, you will pay a lot of taxes
  • You can’t tax people enough to end poverty. Instead, you must increase productivity if you want to combat poverty, and the best way to increase productivity is to educate people
  • The way you fix the most problems in the world is through education
  • There are no solutions, only trade offs. So pick your poison
Direct download: Tai_Lopez_-_EP_7-14-17.mp3
Category:general -- posted at: 2:00am PDT

“You have to train yourself to laugh at adversity” - Tai Lopez

(click to tweet)

Today, it feels like everyone is looking for something to be offended by. Whether the thing has anything to do with them or not, they’re on the search for something that they can be offended by.

If you really need to be offended, though, be offended by the big problems in the world! Or, better yet, choose to learn from the process of being offended, and improve yourself through it.

Take the things that people say to you, that would offend weaker people, and use them as motivation to work on improving yourself everyday.

“Use pain and feeling offended to motivate yourself to improve” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Today it seems like people are looking for ways to be offended
  • Sometimes, you need to be a little hurt by the truth, to help you change something about yourself
  • The sooner that you learn that people won’t like you and you will be offended, the sooner you can get used to it
  • If all you do is get offended, you don’t hurt the person who offended you, you only hurt yourself
  • Don’t take things personally, because 99% of the time it’s not even about you anyways
  • You have to train yourself to laugh at adversity
  • You’re only free when you’re the master of your thoughts
  • Use pain and feeling offended to motivate yourself to improve
  • Your brain gravitates toward negativity, so negative comments will really affect you if you let them
  • The emotional motivation of pain can bring you to success
  • Harness what offends weaker people, and turn it into your motivation
Direct download: Tai_Lopez_-_EP_7-12-17.mp3
Category:general -- posted at: 2:00am PDT

“Never be the person signing a contract that you don’t fully understand” - Tai Lopez

(click to tweet)

How careful are you about the contracts that you sign? Do you read them and fully understand them, in all of their details, before attaching your signature? Or do you think it will all just magically “work out” somehow for you?

Too many people do the later. They don’t pay enough attention.

This is such a common thread you see in the world: Plain ignorance. As I say on this episode, the root of all the problems in the world is not the rich getting richer. The root of all problems is ignorance, plain and simple.

But, in a lot of ways, it’s not everyone’s fault: The schooling system has set them up for failure. It’s set them up to go through the most formative years of life without learning the most practical skills. Things like money management, entrepreneurship, just pure logical thinking, all get passed over, and, to make matters worse, children are given tons of sugar through the sodas they drink, and then forced to sit through a standardized test. It’s no wonder people don’t come out with good critical thinking skills.

Don’t be someone who contributes to the main problem in the world of ignorance. Educate yourself, and learn to be smarter and more practical.

“The root of the problems in the world is not the rich getting richer. It’s ignorance” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Be very careful with money. Always underestimate your claims to insure you are safe with your estimates
  • Manage people’s expectations by underestimating
  • Videotape something if you could potentially need more proof in the future
  • If you ever invest money in something, don’t expect it to come back. Only give money you can survive without ever seeing back
  • Don’t personally guarantee anything unless you are ready to pay the full thing, because you may have to
  • Never be the person signing a contract that you don’t fully understand
  • Children should start learning practical money management techniques young
  • School should focus more on skills
  • Incentive people with what works to incentivize them! Whether that’s cars, girls, mansions, do what actually works!
  • People at the top should raise up everyone else, not keep them down
  • The root of the problems in the world is not the rich getting richer. It’s ignorance
Direct download: tai_lopez_-_EP_7-7-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Perfectionism is often considered a negative thing, when it is really a positive” - Tai Lopez

(click to tweet)

When it comes to success, only a multifaceted approach works. The University of Pennsylvania found that the number one trait that contributes to success is conscientiousness. There are 5 facets of conscientiousness: Industriousness, perfectionism, organization, diligence, and prudence. Each of these facets plays a role, and today’s episode is about how each contributes, and how you can build your strength in each area.

But it’s important to understand that a combination of many different factors are going to lead to your ultimate ability to succeed in this life. Don’t get too fixated on any one, but take a careful and holistic approach to learning and improving yourself. Focus on the 5 aspects of conscientiousness to improve your ability to succeed in life.

“Organization is essential to productivity and progress in your life” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • The #1 trait associated with success is conscientiousness
  • If you don’t have attention to detail, you will have a hard time being successful
  • The 5 facets of conscientiousness: Industriousness, perfectionism, organizations, diligence, and prudence
  • Perfectionism is often considered a negative thing, when it is really a positive
  • If you can’t pay attention to detail, you’ll probably be broke
  • Organization is essential to productivity and progress in your life
  • Diligence is the ability to stick something out when it’s not fun or exciting anymore
  • Prudence is the ability to make good decisions in life. You have to think through decisions very carefully
  • Ask yourself: What would a very smart person do in this situation?
  • A combination of facets and traits makes you successful, not any individual thing
Direct download: Tai_Lopez_EP_6-29-17.mp3
Category:general -- posted at: 2:00am PDT

“There are three types of people: People making things happen, people watching things happen, and people wondering what happened” - Tai Lopez

(click to tweet)

People tend to underestimate what they can do, and what is possible, because they don’t have the ability to focus. If you can’t really concentrate your efforts on one task for an extended period of time, you’re going to find it a lot more difficult to actually get things done.

That is why the ability to turn on intense focus for as much time as is needed is absolutely essential to your success. Without it, you will jump aimlessly from task to task, not finishing anything, and not getting anywhere closer to your goals.

Learn to skill of focus, because it will help with every other area of your life. 

“You can do a lot more than you think you can do if you can just learn how to really focus” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • There are three types of people: People making things happen, people watching things happen, and people wondering what happened
  • Be focused and practical
  • You can do a lot more than you think you can do if you can just learn how to really focus
  • There is a time to stop and smell the roses, but if you’re not where you want to be, then now is not that time
  • Anyone who thinks a president or political party will fix your problem is wrong
  • In many ways, success of a lot more simple than people think
  • Awareness of where you are and where you want to go is the first step to getting there
  • If you have a problem, admit it. If you’re broke, admit it, and move on to the next phase
  • The problem with people blaming other people for their financial problems is that they will never get out of the situation they find themselves in
  • There’s no long-term fix for making more than you make, you have to recognize it and change it
  • At the end of the day, nobody really cares about you but you
  • If people took have the time that they spent complaining about things and put it into fixing their situation, they might not have anything to complain about anymore
Direct download: Tai_Lopez_-_EP_6-20-17.mp3
Category:general -- posted at: 2:00am PDT

“There is a science behind habits, and it’s important to learn it” - Tai Lopez

(click to tweet) 

Too many people go through life haphazardly, without purpose and forethought, stumbling from thing to thing, and from idea to idea. This lack of focus will keep you from truly achieving great things in your life.

But if you learn how to create the right habits and neuro pathways in your brain to help you do small amounts of a task, regularly every day for a long time, you’re ability to succeed in life will skyrocket, and you’ll achieve what you thought you couldn’t.

Learn how to create those neuro pathways and create habits on today’s episode of the Tai Lopez Show.

“Habits keep you from going through life haphazardly” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Fitness, money-making, public speaking, ability to read people, the ability to influence people, are all habits that people create
  • At the age of 25, your neural pathways are pretty set as far as habits. You can still change and create habits, but it’s more difficult
  • There is a science behind habits, and it’s important to learn it
  • Habits keep you from going through life haphazardly
  • People think they have time when they’re young, but in reality you should be in a hurry to create the right habits because it will only get more difficult as you get older
  • It’s better to do small chunks of a task regularly, to create the pathway in your brain to make it easier each time you go to do that task, and work harder at it
  • Move from one thing to the other logically and thoughtfully, with a single end in mind
Direct download: Tai_Lopez_-_EP_6-16-17.mp3
Category:general -- posted at: 2:00am PDT

“The school system should be less about memorizing information and more about forming good habits” - Tai Lopez

(click to tweet)

The school system focuses far too much on memorizing data. In today’s age, data is not nearly as important as good habits. You can find any information you really need at a moment’s notice on your phone. But habits, which define how you spend your time day in and day out, are going to make the difference in how successful you are able to be.

Listen to today’s podcast to find out the importance of habits in your life and how to build better ones.

“The things you both love and hate in life will come down to the habits you form” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • The school system should be less about memorizing information and more about forming good habits
  • The chains of habits are too weak to be felt until they’re too strong to be broken
  • Get in new habit learning as early as possible, because the younger you are, the easier it is
  • The things you both love and hate in life will come down to the habits you form
  • When practicing something, get in it for the long haul. Don’t give up, just do a small amount every single day
Direct download: Tai_Lopez_-_EP_6-15-17.mp3
Category:general -- posted at: 2:00am PDT

“Almost everything you hate or love about life stems from a habit” - Tai Lopez

(click to tweet) 

Almost everything in your life, whether you love it or hate it, can be traced back to some habit you formed. Whether it’s procrastinating when you know you should be working on something, watching hours of TV everyday, or good things like constantly looking for solutions, eating healthy, getting good amounts of sleep. In a large part, your life is simply made up of a bunch of habits you’ve created over time.

This is why the school system should focus much more on forming the right habits, rather than memorizing things. Habits and having the right habits define how happy and successful you will be in life, but they’re not created instantly. They have to be refined and worked on continually, over a long amount of time. But keep at them, and they will turn into powerful pillars for your good life.

“The school system should be far more geared toward creating the right habits, instead of memorization” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • The chains of habit are too weak to be felt until they’re too strong to be broken
  • Almost everything you hate or love about life stems from a habit
  • The school system should be far more geared toward creating the right habits, instead of memorization
  • It’s much easier to form habits when you’re younger, so start now and work hard on creating the right habits
  • It’s better to do 15 minutes a day for a long time then to keep going all in, and giving up
Direct download: EP_6-13-17.mp3
Category:general -- posted at: 2:00am PDT

“Life is against your happiness, so it’s a fight to find true happiness” - Tai Lopez

(click to tweet) 

Today is another short reminder-episode about happiness. Most of the ways life works is against your happiness, whether it’s the unfairness of life, other people trying to take advantage of you, your body’s natural decay over time, natural disasters, or other things.

It’s important to be realistic about life, know that these are the facts, so that, armed with that knowledge, you can fight back, and fight for your happiness. 

“The struggle to survive is the struggle to fight back against the forces that work against your happiness” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Other people will try to take advantage of you
  • Your body will naturally decay over time
  • Natural disasters are everywhere
  • Life is against your happiness, so it’s a fight to find true happiness
  • Be a realist about life, so that you have the tools to fight back and fight for your happiness
  • The struggle to survive is the struggle to fight back against the forces that work against your happiness
Direct download: Tai_Lopez_-_EP_6-9-17.mp3
Category:general -- posted at: 2:00am PDT

“Practice Your Skills Until You’re Too Good to Ignore” - Tai Lopez

(click to tweet)

This is an extremely short, reminder episode: Are you putting in the reps and sets, to practice over time, to get to where you want to be? 

“Life and progress is all about reps and sets, constant improvement through practice and repetition” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Life and progress is all about reps and sets, constant improvement through practice and repetition
  • No matter what you want to do with your life, getting better will be all about putting in the time and energy to practice it
  • Effort over time will always equal results, you just have to be willing to do the work
Direct download: Tai_Lopez_-_EP_6-8-17.mp3
Category:general -- posted at: 2:00am PDT

“Build on your strengths, NOT weaknesses” - Tai Lopez

(click to tweet)

Today I’m showing you the 3 steps to finding the right career for you. Whether you’re an entrepreneur, or are trying to figure out the right line of work to go into, I’m going through the simple 3-step process to find out what you should do, and what you will be happy doing long-term.

Because that is what is really important for a career: Find out what you can enjoy day in and day out for years. You will find certain topics and issues that fascinate you for a moment in time, but that will turn into feeling like just a lot of work if you have to do them day after day for years. 

So, instead of just looking at what you might be infatuated with at the moment, try to understand what you have a deep and lasting curiosity for, because that is the work that, over time, while it might not be as interesting as it once was, you will still enjoy doing.

Listen to today’s episode to find the rest of the three steps..

“Build a business that can scale up without a lot of work” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Build on your strengths, NOT weaknesses
  • Build on curiosity. You’re love for what you do might come and go a bit, but if you’re super curious about it, you’ll stay interested in it
  • If you build on curiosity, you might not feel at a 10 out of 10 all the time, but you’ll still enjoy it
  • Build a business that can scale up without a lot of work
Direct download: Tai_Lopez_-_EP_6-6-17.mp3
Category:general -- posted at: 2:00am PDT

“Reinvest in the people around you” - Tai Lopez

(click to tweet)

Today I’m talking about 3 millionaire mentor tips that will help you find more success in your life financially. A lot of people don’t realize the importance of good credit, or don’t understand how it works well enough to be able to get a high score. But if you have good credit, you are able to use other people’s money to make more money, and that is when it all becomes very scaleable. There are some very specific tricks to make sure that your credit score is high, and I am going through some of those in this episode.

In addition, I talk about when it’s a good idea to go into debt and when it is not, why you should ALWAYS go to events if you can, but not necessarily stay for long, how to act around people that you would like to network with for business, and why reinvesting in those around you is one of the smartest things you can do. 

“Don’t go deep into debt for anything that will not generate any income” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Learn the game of getting and keeping good credit
  • Keep 8-10% balance on your card
  • If you can get the game of good credit under control, you can use other people’s money to make more money
  • Don’t go deep into debt for anything that will not generate any income
  • Put your cards on autopay
  • Don’t go above about 50%
  • Go to events that you don’t like, but don’t feel like you need to stay too long. Just get in the habit of putting yourself out there
  • When you meet people you really want to a relationship with, don’t push too hard or act too needy
  • Repetition is important in meeting people and business networking
  • Take care of the people close to you
  • Reinvest in the people around you
Direct download: Tai_Lopez_-_EP_6-5-17.mp3
Category:general -- posted at: 2:00am PDT

“If you have to be on your best behavior on the first date, you’re probably not a good fit” - Tai Lopez

(click to tweet)

What are my top 3 pieces of advice for people who want a better dating life? The first is to never date someone who is not attracted to you. If they are with you for other reasons, you will have big problems down the road.

That might seem obvious, but a lot of people are caught in the trap of dating the people that they want to, without regard for this fundamental, foundational aspect in place. Be careful. Listen to this episode for the rest of my advice on how to have a better dating life!

“Only date people you naturally vibe with” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Do not date people who are not attracted to you
  • Use the dark triad test to weed out the crazy people
  • Go with people you naturally feel like you vibe with
  • If you have to be on your best behavior on the very first date, you might not actually have a good fit with the person
Direct download: Tai_Lopez_-_EP_6-2-17.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“The quickest path between two points is a straight line. FOCUS” - Tai Lopez

(click to tweet)

Today I’m talking about the three main pieces of advice that I would give my younger self if I could go back in time. These are the broad ideas that are going to make a big difference in your life, no matter what your specific goals are.

First of all, the quickest path between two points is always a straight line. This means that you must bring determined and unrelenting focus to your goals. Whatever you see as your aim, you need to focus very strongly on that one thing, even though it can alter and change somewhat over time. Whatever it is right now, you need to be able to bring determined and long-term focus towards its accomplishment.

This is what is going to separate you from the rest of the people in the world who are also trying to accomplish things. Most of the world is distracted, and that is what is holding them back. But in a world full of distractions and distracted people, you need to bring intense focus to your goals, and you will see them accomplished.

For the other two things I would tell my younger self, as well as more advice on how to live the best life possible, listen to this episode of The Tai Lopez Show!

“You can get almost anything you want in life, but it will always take you a bit longer than you think” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • The quickest path between two points is a straight line. FOCUS
  • Build on your strengths, not on your weaknesses
  • Do wish for other people’s strengths, and try to build on those
  • You can improve weaknesses, but you can’t primarily build on them
  • You can get almost anything you want in life, but it will always take you a bit longer than you think
  • The temptation to give up is right before you succeed
  • Life is a like a ladder, you start at the bottom, and if you try to jump up to the top too fast, you’ll fall on your face
  • Go on step, one rung of the ladder at a time
  • Go directly toward what you want, with focus, in everything in your life, whether personal or professional
  • Build the mental skills to be able to bring singular focus to whatever you need to
  • To get what you want, you need to deserve what you want
  • Pray for what you want
  • Everybody’s specific desire is different, but YOU know what you want, so FOCUS on it
  • Even if you’re young, don’t assume that you have a lot of time. Bring this kind of focus to your goals, so you aren’t left with regret
  • When the whole world is distracted, YOU be FOCUSED
Direct download: Tai_Lopez_-_EP_5-23-17.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“Try to attain wisdom rather than just information” - Tai Lopez

(click to tweet)

Information is important, but facts can distract from the foundational principles of the world. A lot of people get far too caught up in the process of attaining peripheral information, rather than exploring and seeking to deeply understand the principles and foundations of life. Things like general economics, social skills, the ability to read people, and financial principles, are the kind of foundational knowledge that you should be seeking to acquire.

Because without them, when you simply focus on the peripheral information and education, it’s easy to be led astray by things that are not true. But knowledge and wisdom of foundational principles will allow you to see through the lies, identify them, and allow you to build on that foundation in a strong way so that you can be more successful in life and your pursuit of health, wealth, love and happiness.

“Wisdom is the common sense you get from being curious and observant” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Everyone has a different opinion on how to lead the best life. But you need focus in your life if you want to see success
  • If you aren’t careful in life, you just won’t get anything done
  • Try to attain wisdom rather than just information
  • Understand the foundational principles, so that you don’t get distracted by all of the extra information available. Without the foundation, you won’t be able to tell the truth from the lies
  • If you don’t have common sense and wisdom, you can make a lot of money, but will probably lose it
  • Sometimes you must be cynical, and sometimes cynicism closes the door on opportunity
  • Most problems come from problems of how to interact with people
  • Wisdom is the common sense you get from being curious and observant
Direct download: Tai_Lopez_-_EP_5-19-17.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“Most people only make money with time, but making it with money is infinitely scaleable” - Warren Buffett

(click to tweet)

This episode is a recounting of the notes I took at a recent Berkshire Hathaway shareholder’s meeting. Speaking and in attendance were Warren Buffett, Bill Gates, Charlie Munger and many more, so on this episode I am going back through my notes to deliver the takeaways and key points to you.

Throughout the meeting, they got into issues like the concept of making money with money instead of time, why you should specialize, why you must be a constant, life-long learner, why good health is essential and should be a priority, as it will affect everything else that you try to do, and why you should do what you want to do NOW instead of waiting for the perfect time.

“College degrees are fine, but what are you learning RIGHT NOW?” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • One of the definitions of investing is the ability to make money with money
  • Most people only make money with time, but making it with money is infinitely scaleable
  • You have to understand the basic fundamentals before getting into advanced topics
  • You can’t be good at everything, you MUST specialize
  • Experiment, find what you’re good at, and then double down on that
  • Problems will not go away if left alone, they will only get worse
  • College degrees are fine, but what are you learning right now?
  • You don’t need a lot of wins to make a lot of money, you just need a few good ones
  • If you let your health go down, it will negatively affect the rest of what you’re trying to do
  • When you pick your career, don’t pick entirely based on money, pick based on your interest
  • Be cautious when making investments based on EBITDA (Earnings Before Interest, Tax, Depreciation and Amortization)
  • Capitalism will always hurt a few while benefitting society as a whole
  • Every type of society has pros and cons
  • Never tell anyone about your problems. 90% of people don’t care, and the other 10% that do care are glad you have them

The 7-Takeaways

  1. Focus on your circle of competence- what you KNOW you’re good at
  2. When a problem arises, in any situation, deal with it quickly
  3. A life of continuous learning is a life that’s well-lived. The more you learn the more you earn
  4. You can’t catch all the investments. Know that you will miss some, and be ok with that
  5. While you do learn new things, be sure not to unlearn the old principles
  6. Keep your physical body in good shape, otherwise it will negatively affect the rest of what you do
  7. If you have something to do, don’t wait! Age will sneak up on you
Direct download: Tai_Lopez_-_Ep_5-16-17.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“If you want to convince and persuade someone, appeal to their desires” - Tai Lopez

(click to tweet)

Everyone needs to learn how to persuade other people if they want to be successful with anything in their life, but most people are going about it all the wrong way. Because most people think about themselves almost all of the time, are obsessed with themselves, their feelings, emotions and desires, these are the things that you need to appeal to if you want to be persuasive.

This might seem obvious, but very, very few people are really good at putting themselves in someone else’s shoes and really approaching a conversation, whether sales or other, from that viewpoint.

Today, we’re talking about how to effectively persuade someone through the skill of looking at life through the lens of their desires and emotions, not your own.

“People are in love with themselves, not with you, and good marketers understand that” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • If you want to convince and persuade someone, appeal to their desires
  • Nobody is ever convinced by logic. Appeal to desires, self interest, and emotions instead
  • Emotion is still the most powerful thing in almost anyone’s life
  • Start with other people’s interest, instead of your own, when you’re asking for anything
  • People are in love with themselves, not with you, and good marketers understand that
  • Focus on other people, and bring up your own needs last
Direct download: Tail_Lopez_-_EP_5-15-17.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“Ask people to do something small for you to find out if they should be your friends or not” - Tai Lopez

(click to tweet)

Do you want to know the number 1 test to determine whether or not you should be friends with someone? The single test that will determine whether someone will be a benefit to your life, and lift it up, or whether they will be a drag on it, and pull you down? Ask them to do something simple for you.

That’s right, it’s as simple as that. But why does it work so well? Why will that immediately reveal whether you want someone in your life or not? And how do you do this test right? Find out in this episode of The Tai Lopez Show!

“Reading people is by far the most important skill” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Ask people to do something small for you to find out if they should be your friends or not
  • Reading people is by far the most important skill
  • Find out if people will be flexible enough to share their time with you, to find out if you want them as friends
  • Don’t make friends because you’re trying to help them. Find friends that will help you out
  • Then, make sure you are flexible back to them
Direct download: Tai_Lopez_-_EP_5-12-17.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“If you want to be successful, there will be a point in your life when people will doubt you” - Tai Lopez

(click to tweet)

Today we’re looking at several different google trends from around the world. If you want to be successful and have the opportunity to make a lot of money, it’s very important to be able to spot and take advantage of trends quickly, and google trends is one of the best ways to do that.

In addition, today we’re talking about why people will doubt you on your way to success. Then, when you are successful they will love and praise you, and then, chances are, they will hate you again, because public opinion is fickle, and it’s important to know that going in, so that you don’t tie your own self-worth to the public’s opinion of you.

“Look at both sides of issues, don’t be close-minded” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Use google trends to stay on top of what is happening in the world, and catch the trends as they come
  • Look at both sides of issues, don’t be close-minded
  • If you want to be successful, there will be a point in your life when people will doubt you
  • The people who doubt you will eventually love you, and then probably hate you again. The public opinion is fickle
Direct download: Tai_Lopez_-_EP_5-11-17_v2_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“Always stay on top of the trends. Catching trends is one of the best ways to make money” - Tai Lopez

(click to tweet)

When you look at the stories of those who have done and accomplished incredible things, you will almost always find a point at which they were so far down on their luck, they were ready to give up, and thought it was all over for them.

When you feel discouraged or ready to give up, look at these stories, and consider the characters. If you feel like it can’t get any worse, know that people have gone through worse, come out on top, and you can too! Times of discouragement will come to everyone, so know that those stories are out there for you to draw courage from, and to help you pull through!

“It’s always the most adaptable that survive” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Keep an eye on google trends to know what’s going on in the world, and understand the trends
  • When you’re down on your luck, look to the examples of those who have done great things in the world, and realize that most of them have gone through it
  • Always stay on top of the trends. Catching trends is one of the best ways to make money
  • It’s always the most adaptable that survive
Direct download: tai_lopez_-_5-9-17_V2_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“Most people quit right before they could become successful” - Tai Lopez

(click to tweet)

Social media is not going away anytime soon, and so those who can learn to effectively use it and grow their following steadily over time will win. That is the simple truth of the matter, and if you can’t see that, you will sadly be left behind in today’s economy.

But to grow a social media following takes careful thought, a willingness to experiment and observe the results, and tweak your processes to match what you find. This is what too many people miss: Because you can simply delete a social media post if you decide it was a bad idea, what is holding you back from posting? Experiment!

Listen to today’s episode to find out more about how I was able to grow my Instagram to 2 million followers and how you can too!

“Social media is not a fad or going away anytime soon, so put work into learning it and getting better at it” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Be patient with your process of growing followers
  • Don’t get stuck in the habits of posting the same way over and over again
  • Don’t be afraid to experiment a lot of posting
  • Most people quit right before they could become successful
  • In life, the persistent and patient win
  • Try different types, time, etc, and be very observant about what gets the most likes and most comments
  • Social media is not a fad or going away anytime soon, so put work into learning it and getting better at it
Direct download: tai_lopez_-_Ep_5-8-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“You are what you are, and you have to build on your strengths” - Tai Lopez

(click to tweet)

Have you heard the saying “jack of all trades, master of none?” It comes from the idea that someone who tries to do EVERYTHING might end up not being really good at anything. It’s the idea behind specialization. Too many people are trying to be too broad, or are trying to build on their weaknesses, instead of recognizing their strengths and working on those, to optimize their results.

Then, work to surround yourself with people who have strengths in areas that you have weaknesses in, so that every area is covered. To spend too much time, energy, and effort working on your weaknesses will only be a waste of time.

Therefore, the key is to be able to accurately identify your real strengths, and this is something that most people have a very hard time doing. Listen to this episode to learn how to find your real strengths, and build on them, to live the best life possible!

“Awareness about yourself and who you are is the most important, first step” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • The idea of authenticity is tricky, because it tends to mean different things to different people
  • You can change part of you, but part of you will always remain the same
  • You are what you are, and you have to build on your strengths
  • You’re wasting your effort and energy if you’re building on your weaknesses instead of your strengths
  • You can be very successful without trying to become someone other than who you are
  • Very few people actually have a good understanding of their strengths
  • A lot of people project what they wish was their strength, when it is not
  • Society will tell you that you need to be one way, but society speaks in generalizations which are often not completely correct
  • To find your strengths, go back to what people said about you when you were very young
  • Make a list of all your goals over the last 18 months, and then be very honest about which things were actually accomplished, and which you didn’t really do
  • Don’t beat yourself up over your weaknesses, focus on improving your strengths
  • Surround yourself with people who complement your weaknesses
  • No matter what your personality is, there’s somebody who is the exact opposite, and you should get around people like that
  • Awareness about yourself and who you are is the most important, first step
  • Find a balance in your life between all the things that you want, and allocate time
Direct download: tai_lopez_-_Ep_4-27-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“The main reason that people procrastinate is because they don’t have the right rewards setup for themselves” - Tai Lopez

(click to tweet)

Most people have an extremely difficult time being productive and getting everything done that they need to because they constantly procrastinate. If you could learn how to end procrastination in your life, your productivity and output would absolutely skyrocket.

Today’s episode is about how you can set the right rewards in your life to make sure that you always have plenty of motivation to get beyond the temptation to procrastinate. And while the exact rewards will vary from person to person, the most important thing is knowing yourself well enough to know what rewards need to be set up for you, in order for you to not procrastinate.

“Stay calm and cool under pressure” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • The reward is never as good as you think it will be, and pain is never as bad as you think
  • Money is not as great as people think
  • The school system is messed up because it doesn’t show reward to make people want to work
  • The main reason that people procrastinate is because they don’t have the right rewards setup for themselves
  • Use the rewards that you know will inspire you to massive action
  • More important than money, fast cars, or any material thing, is really understanding what inspires you
  • Stay realistic about each step of your life, keep it in context, probably none of it is as big a deal as you think
  • Stay calm and cool under pressure
Direct download: tai_lopez_-_Ep_4-20-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“At least 70% of the people who meet will be psychologically abnormal in some way” - Tai Lopez

(click to tweet)

Do you know what the Dark Triad is? The Dark Triad is a test that people can take that will show them what levels of narcissism, machiavellianism, and psychotic tendencies they have, and it one of the most telling tests for whether you want someone in your life or not.

As you go through life, you need to start recognizing these traits and tendencies in others, so that you can be on the lookout for them, and know which people to be careful around! Knowing how to read people is one of the most important skills you can develop, and I talk about it a lot. This episode is all about the dark triad character traits you need to look out for in your acquaintances, and how to spot them.

“Learn how to recognize different psychological issues in other people, and how to deal with them” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • At least 70% of the people who meet will be psychologically abnormal in some way
  • Understand this, and be on the lookout constantly
  • Learn how to recognize different psychological issues in other people, and how to deal with them
  • Use the Dark Triad test to understand people better
  • Narcissistic people are in love with themselves, but also insecure about how they are, so always looking for ways to exploit other people to make them seem bigger
  • Machiavellian people are manipulative, and out to get you as soon as your back is turned. Often, it’s because they were bullied when they were younger
  • Psychotic people have no remorse for the bad things they do
  • A lot of entrepreneurs and business people are psychotic, and have no remorse for the bad things that they might cause
Direct download: tai_lopez_-_Ep_4-18-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“There’s no single thing that will do as much to increase your ability to earn as much as educating yourself” - Tai Lopez

(click to tweet)

Standing out from the crowd is essential to earning more. If you blend in, you simply will not be noticed by the movers and shakers in any industry, so you won’t be able to climb the ladder to true influence and earning potential.

Today, I’m teaching you how to raise your VRIN score to stand out, and be more valuable in your industry, to earn more. VRIN stands for Valuable, Rare, Inimitable, and Non-Substitutable. A college degree used to be a very efficient way to raise your VRIN score, before they were so common.

But now, in the modern age, we need to find new ways to raise VRIN scores, and I’m teaching you exactly how on this episode.

“Have a combination of learning straight from the source and learning from people. Structure AND experiential learning” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Stand out by learning more than other people
  • You can often get visitor passes to college classes
  • There’s no single thing that will do as much to increase your ability to earn as much as educating yourself
  • You must learn things that are valuable to the world if you want to earn more
  • Understand where you stand as far as your employment status, and your full understanding of what you really want out of your life, and your motivations
  • If you’re unsure of what you should be doing, you’re never going to do a very good job of it
  • VRIN: Valuable, Rare, Inimitable, Non Substitutable
  • College degrees used to raise VRIN, because not too many people had them. Less so now
  • The new version of using college to raise your VRIN score is a combination of formal and self learning
  • Have a combination of learning straight from the source and learning from people. Structure AND experiential learning
  • Don’t underestimate the value of an elite team
  • Formalize your training program
  • Don’t just train once and expect the subject to be retained, review over and over again
Direct download: tai_lopez_-_Ep_4-17-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“If you’re not as well equipped, you’ll always lose, even if you’re a better fighter” - Tai Lopez

(click to tweet)

Put time and effort into developing the right toolset. Too many people think that hustle is all that they need, and that if they have enough hustle, they will get where they want to go. But it’s not true, because having the right tools, and knowing how to effectively us them will take you much farther than hustle.

And HEXACO is a perfect example of that: If you know it, and understand how to apply it to real life, you will know who you should be friends with, go into business with, or have in your life for any reason, while the person who simply sees more hustle as the goal will have to go through a process of trial and error to find the right person, and waste tons of time on the way.

Put effort into developing the right toolset through books, podcasts, seminars, conferences, and anywhere else you can learn.

“Put time, effort, and money into developing the right toolset” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • The Hexaco score is one of the most cutting-edge psychological profiling tool to understand people
  • Hexaco stands for:
    • Honesty/humility
    • Emotionality
    • X- Extroversion
    • Agreeableness
    • Conscientiousness
    • Openness to new experiences
  • Understand Hexaco to know how to pick friends, business partners, investors, and everyone who will be a part of your life
  • If you’re not as well equipped, you’ll always lose, even if you’re a better fighter
  • When you don’t have enough equipment, you work hard, but don’t get the reward
  • Put time, effort, and money into developing the right toolset
  • Be a sponge: Learn from and soak up everything around you, just make sure it’s the right things to learn
  • Think about your life as a “progress pyramid.” Work from a strong foundation at the bottom
  • Having a negative net-worth is a dangerous place to be in
  • If you make below $80k per year, it’s very easy to be in a place of financial insecurity
  • Most people don’t have the focus to accomplish great things
Direct download: tai_lopez_-_Ep_4-14-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“It’s not the strongest or fastest who survive, it’s the most adaptable” - Tai Lopez

(click to tweet)

When raising money, it’s extremely important to be getting in front of the right investors. Just because an investor has a lot of money and is looking for an investment does not mean that they are a good fit for you. You have to match up the right investors for your idea.

This is the part that too many people don’t think about. You have to look for investors who have had previous “wins” in your category. These are the people who will be most excited by your idea, and see the value in it.

Learn how to find the ideal investors and business partners for your idea or venture on today’s episode!

“You know you’ve hit on something big when you starting getting parodied” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • You have to find the right racehorse, that matches the right race course
  • In order to raise money, you have to be able to match up with investors who have real interest, and preferably past success, in your category
  • Find people who have already won through investing in your industry to increase your chances of raising money
  • It’s not the strongest or fastest who survive, it’s the most adaptable
  • The more you’re sold to, the more you ignore selling. This is the case with investors as well, which is why it takes so much effort to stand out to investors
  • You know you’ve hit on something big when you starting getting parodied
  • You must show overwhelming experience to investors in order to stand out
  • The size of the industry does not directly affect how well the company will do
Direct download: tai_lopez_-_Ep_4-13-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“We are all deluded into thinking that we are the center of the universe, but it’s not true” - Tai Lopez

(click to tweet)

Almost everyone in the world makes the ego-centric, which is the error of thinking, often subconsciously, that the world is all about you. That you are, in essence, the “center of the universe.” Whether people think this consciously or not, it manifests itself in the way they behave.

The mistake that this causes in sales and raising money from investors, is that you spend time making assumptions that the potential investor or customer is interested in the same things you are, instead of gathering data about what the other person is really interested in, and what is most important to them.

Learn how to see the world through the wants and desires of those around you, to be able to exert more influence, sell better, and far more effectively raise money, on this episode of the Tai Lopez Show!

“Constantly be gathering data about the world and the people around you” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • We are all deluded into thinking that we are the center of the universe. It’s simply how our minds tend to function
  • When trying to sell or raise money, forget about what you want, and think only about what the person across from you wants
  • Gather as much data about the person you’re pitching as possible
  • Constantly be gathering data about the world and the people around you
  • Customize your presentation to match the reward that the people you’re presenting to want
Direct download: tai_lopez_-_Ep_4-11-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“A lack of the skills of “business-savvy” is the most common constraint to business growth and success” - Tai Lopez

(click to tweet)

Entrepreneurs and business-owners tend to have a misinformed and wrong idea of what exactly is holding them back in business. The most common thought process if that if they had morning money, they could make the business work.

But the truth is that most people are far more business-savvy constrained than money-constrained. The high-earners in the world put large amounts of time and effort into learning through reading, listening to smart people, going to conferences, and other activities.

The world is far more competitive than most people realize when it comes to having the knowledge and skill-sets for making money. Warren Buffett reads 250-1,000 pages every day, and there are many high-earners just like him to who are consuming that much information, to help them grow businesses and create revenue. This is your competition, so focus on building skill-sets!

But, in case you are at the point where you truly do require money for business-growth, this episode will teach you how to raise it from investors.

“People tend to be far more culture-savvy than business-savvy” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • In today's society, it does take a certain amount of money to make money
  • A lot of people think that they’re capital constrained, when there is really something else holding them back
  • A lack of the skills of “business-savvy” is the most common constraint to business growth and success
  • Most people think they have business-savvy, but few people do
  • People tend to be far more culture-savvy than business-savvy, which is much less practical
  • A lot of people don’t realize how competitive the modern world is
Direct download: Tai_Lopez_-_Ep_4-10-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“Evolution has created a mind that is not well-adapted to the modern world. It has to be trained” - Tai Lopez

(click to tweet)

Understanding how to read somebody is one of the most important skills you can develop. While it’s almost never taught in the classroom, the ability to discern aspects of someone else’s character rightfully, asses them and understand enough about them to know if what they will bring to your life will be negative or positive, is one of the most important skills in the world.

On today’s episode, I am discussing specific negative character traits, how to spot them, and why they should be avoided at all costs.

“Be careful not to date or partner with anyone who exhibits high levels of emotional instability” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Evolution has created a mind that is not well-adapted to the modern world. It has to be trained
  • Be careful not to date or partner with anyone who exhibits high levels of emotional instability
  • You never know who you’re dating until there’s stress
  • Avoid people with low levels of agreeableness
  • Narcissistic people use charm to get their way initially, but then you soon find out that they only care about themselves
  • To understand neuroticism, ask yourself if someone is: Fearful, weird, or dramatic
  • Learning how to read people is one of the most important skills to develop
  • Spending a lot of time around people you like will lead to the greatest amount of happiness in your life
  • If you have to choose between money and friends, always choose friends
Direct download: tai_lopez_-_Ep_4-6-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“Create micro-goals, that each get you slightly closer to your goal” - Tai Lopez

(click to tweet)

Do you know how to effectively make decisions? A lot of people find themselves paralyzed by the decision making process, when in reality there is a simple tool to help you always make the right decision: Consider the downside.

In every decision you make, look at what the downside of both options is. After looking at both, you usually will realize that one is far worse than the other, and your decision is instantly made.

In addition, the ability to focus is as valuable as ever, but in far less supply than ever. Being able to focus, to keep away from you phone for chunks at a time, and to focus like a laser on a problem will separate you from the crowd and bring success.

“Focus can solve a lot of your problems. You can solve almost anything if you focus” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Most people know what they should do. The difficult thing is simply doing it
  • People struggle with procrastination because they do not have the force of will to do what they need to do
  • In the “soft” life we live in the modern age, most people don’t experience very many life/death moments. But each moment in your life is life/death, as you choose what kind of life you will have
  • Create micro-goals, that each get you slightly closer to your goal
  • Focus can solve a lot of your problems. You can solve almost anything if you focus
  • Consider the downside in every decision, and use that as a tool to make decisions easy
Direct download: tai_lopez_-_Ep_4-4-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“Don’t waste your time not believing in yourself and your abilities” - Tai Lopez

(click to tweet)

Most people don’t realize how valuable their haters are to them. There is a progression that is very common among the successful. Initially, haters don’t even know who you are. They ignore you. Then, they laugh at and ridicule you. After that, as you become more and more successful, they hate you because it reflects poorly on their own life. And then, gradually and over time, they come to love you.

So understand that you could be in any one of those stages. But it is a process that you are working through. Each stage leads naturally to the next, and the process has been proven over and over again with almost all success stories.

So don’t hate your haters. Love them, appreciate their free PR, and understand which stage you are in.

“First they ignore you, then they laugh, then they hate you, then they love you” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Don’t waste your time not believing in yourself and your abilities
  • Being a hater is such a waste of time, energy, and life
  • Haters are free PR for you
  • First they ignore you, then they laugh, then they hate you, then they love you
  • You must look out for yourself, because no one else will
  • People look out for others according to how much DNA they share
  • Always blame yourself if something goes wrong
Direct download: tai_lopez_-_Ep_4-3-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“Everyone progresses at their own speed. Don’t be in too much of a hurry” - Tai Lopez

(click to tweet)

Today’s episode is a small Q&A I did recently in Norway, while shooting hoops. I’m talking about how to very quickly judge whether or not a business is a good idea, why freemium is one of the best business models available today, and how to find the right category for you to thrive in.

If you’ve ever wondered how you can know what your focus should be, what your business, or passion, or goal should be, this episode deals with how to define that quickly, and it’s through a process I’ve been talking a lot about lately: Experimentation.

But it is a two-step approach to experimentation: Experiment initially to try to find your niche, the thing that you enjoy and are good at, and then experiment constantly once you have defined that, within that space, to optimize your results.

“Freemium is one of the best business models: give things away for free, and then charge for just a few things” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Judge business ideas by whether they can make a small amount of progress, and money, very quickly
  • Businesses should win and be a good experiment very quickly early on, and then it might take years to build
  • Experiment constantly to find the initial thing you want to work in, and then experiment within that category
  • Freemium is one of the best business models: give things away for free, and then charge for just a few things
  • Everyone progresses at their own speed. Don’t be in too much of a hurry
Direct download: tai_lopez_-_Ep_3-31-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“Take care of your family, love the people who love you, and destroy your enemies” - Tai Lopez

(click to tweet)

Running experiments separates the pros from the amateurs in the marketing world. Those who run the most experiments simply win the most. In fact, in my experience, I have to run about 18 experiments for each winner that I pick out and use again.

You will find this to be the fact over and over again in life. The people who refuse to be open minded to other things, to different ideas and ways of doing things, remain stuck in their old ways and don’t innovate, don’t create, and ultimately don’t see the success that they are looking for.

But there are specific concepts and methods to keep in mind when it comes to running experiments, and that is what I am talking about in this episode: How to run experiments, learn from them, and adapt, why authenticity is so important to marketing, how true happiness comes from memories, and why services are such a good first business for entrepreneurs.

“Authenticity in marketing is powerful” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Look for ways to release dopamine in people’s brains through your social media
  • The exact time you post is not nearly as important as what you are posting
  • Take care of your family, love the people who love you, and destroy your enemies
  • Authenticity in marketing is powerful
  • Run experiments, and don’t be afraid to try new things
  • Instead of being so sure of yourself, go try different things out
  • A huge amount of happiness comes from good memories, so invest in creating them
  • Lots of people put too much effort into their experiments. Instead, make them crappy, so you REALLY know if you have a winner
  • The smartest marketers become experiment machines
  • A lot of people tell you you need to make a lot of mistakes, but that’s only because they did. You can skip the mistakes if you can learn from others
  • Service businesses are great as first businesses to learn with. Products are more scalable
  • Be aggressive in life
  • Get a good CPA, instead of an accountant
Direct download: tai_lopez_-_Ep_3-30-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“‘Trend catchers’ make even more money than ‘trendsetters’” - Tai Lopez

(click to tweet)

Do you know how to use the VRIN formula to make sure your message, your advertising, and your content has legs and will connect with people? That is what I teaching you on this episode. If you want your message to connect and resound, if you want it to be shareable and something people want to tell their friends about, and if you want to be able to SELL, you need to understand the VRIN formula, and how to apply it to your own work.

I’m also discussing the difference between “trend-catchers” and “trendsetters,” and why one will tend to make more money than the other, why controversy is valuable and you should push yourself out of your comfort zone to include more of it, and much more!

“Don’t be afraid of controversy” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • “Trend catchers” make even more money than “trendsetters”
  • “Edu-tainment” is going to win. The people who educate in more entertaining ways will be more effective
  • Use the formula VRIN:
    • Value
    • Rarity
    • Inimitable
    • Non-substitution
  • A lot of marketers and advertisers are being beaten by less-experienced people who understand better what people really want
  • Value means look for things that release dopamine
  • Make sure you’re doing something that’s rare and unusual in your marketing
  • Your innovation and strategy should be “costly to imitate”
  • Don’t be afraid of controversy
  • Think about one thing you could do this year that would push your boundaries
Direct download: tai_lopez_-_Ep_3-28-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“Motivation is essential to success, but you need to LEARN how to motivate yourself” - Tai Lopez

(click to tweet)

Motivation is required for success. It’s as simple as that. But while most people understand this truth, few people take the time to learn how to motivate themselves effectively and well. People learn a few of the things that motivate them, like money, or relationships, or achievement, and they put all their energy into that one aspect.

But below I’m outlining the 17 different aspects of what motivates you, and how you can use them to achieve more.

In all of this, it’s importance to have balance. Too often people get all caught up in one or two of the below, and put 90% of their effort into those things. Instead, work on spreading these out evenly in your life, around 5% or so for each, to make sure your life is as fulfilling and happy as possible.

“The secret to being able to change is understanding why things are the way they are” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Motivation is essential to success, but you need to LEARN how to motivate yourself
  • Life is about doing and enjoying stuff
  • The secret to being able to change is understanding why things are the way they are
  • Everything in life is a trade-off of some good and some bad
  • One of the most painful things in life is not being able to make sense of what happens
  • ALL 17 of the below things must be experienced to feel fulfilled
  • Don’t focus on any single one of the below things. Work for a mix of all 17

17 Reasons

Ambition

  • Achievement: Accomplish difficult tasks, overcome obstacles, and become an expert
  • Recognition: Be recognized for what you do
  • Exhibition: Impress others with your actions or words

Materialism

  • Acquisition: It’s ok to have some materialistic goals. Use it as motivation
  • Order: Make things clean, neat, and tidy
  • Retention: Hoarding things- within balance
  • Construction: Build some things, get your hands dirty

Defense of Status

  • Infavoidance: Concealing a handicap or a failing
  • Defense: Defend yourself
  • Counteraction: Make up for failure by trying again, have pride

Human Power

  • Dominance: Control one’s environment
  • Deference: Admire a superior person, praising and yielding to them
  • Autonomy: Breaking free from constraints
  • Contrarience: Being oppositional
  • Aggression: Forcefully overcome an opponent
  • Abasement: Surround and submit to others, and accept punishment
  • Blame Avoidance: Shifting and stifling blame-worthy impulses
  • Harm Avoidance: Desire to avoid harm
  • Infavoidance: Avoiding being humiliated or embarrassed

Affection Between People

  • Affiliation: To be close and loyal to another person
  • Sex: To form relationships that lead to sexual intercourse
  • Rejection: Reject certain people and things
  • Nurturance: Help the helpless, feed and keep them from danger
  • Succorance: To have one’s needs met by someone else
  • Play: Have fun, laugh, and relax

Exchange of Information

  • Sentience: Seek out and enjoy sensual experiences
  • Cognisance: Understand, be curious, ask questions and find answers
  • Exposition: Deliver information to others
Direct download: tai_lopez_-_Ep_3-24-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“The number one thing you should fear in life is wasting time” - Tai Lopez

(click to tweet)

Most people are too frugal with their money and aren’t nearly frugal enough with their time. But you can always get more money, you cannot ever get more time, and that makes it the most valuable asset in the world, and worth guarding extremely carefully!

This means the one thing you should truly fear in this world are time wasters. Whether they come in the form of people (friends, family, co-workers, etc), projects, habits, or anything else! It’s important to be ruthless in cutting out the time wasters in your life if you want to truly get ahead and achieve goals. Achievement takes time and focused energy, each of which you have less of the more time you waste.

Learn how to stop wasting time and achieve more on this episode of the Tai Lopez Show!

“Time-wasters are the enemy, and they come in many forms” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • The more successful you become, the more valuable your time is
  • The number one thing you should fear in life is wasting time
  • Time is more valuable than money, because it’s the one thing you can’t get more of
  • Time-wasters are the enemy, and they come in many forms
  • The best and most reliable way to get rich is to find somebody who is already rich and make them happier
  • Small tweaks can lead to huge changes in income
  • Don’t waste people’s time
Direct download: tai_lopez_-_Ep_3-23-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“Take quick trips to get our of your normal environment to increase your creativity” - Tai Lopez

(click to tweet)

Knowing when to give up and when to stick it out on a project is one of the most difficult things. While too many entrepreneurs and people in general are spending too much time working on a dead-end job, or a business model that is clearly not catching on, a lot of people also won’t stick things out long enough to actually find the success that they’re looking for.

In this episode I’m talking about a conversation I recently had with Steve Ballmer about how to know whether a project is worth sticking out for the long run, or whether you need to give it up and work on something else.

When “stickiness” (Steve Ballmer’s term) is required, it’s important that that stickiness and dedication to a clear vision is accompanied by a large amount of creativity. Because if you’re thinking about giving up on something, it probably means that exactly what you’re doing right now isn’t the best way to approach it. Get creative, and find a better way to move forward with it!

“A lot of people try to get too much too fast with people they consider mentors” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • When you get the opportunity to meet amazing people, make sure you don’t turn it into an interrogation
  • A lot of people try to get too much too fast with people they consider mentors
  • Take quick trips to get our of your normal environment to increase your creativity
  • Hard work isn’t the objective. Less work with more success is the goal
  • A lot of people don’t have enough “stickability” to a project that has real potential
  • One of the most difficult things is knowing whether to persevere and stick with a project or not
  • Look for signs of potential to know whether to kill a project and move on, or to stick with it
  • Listen to your intuition- you know a lot of things deep down
  • Take every opportunity to learn efficiently, from wherever you can
  • Be efficient in your learning and your life to have a good work/life balance
  • Catch trends, and be open-minded to new things
Direct download: tai_lopez_-_Ep_3-21-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“If you’re product has to be perfect from the start, it’s not the right product” - Tai Lopez

(click to tweet)

A lot of people are trying to force their customers to like their product. They think that they understand what is best for their consumers, and so they are in this constant uphill battle to make the product so perfect that consumers can’t help but buy it.

But this is a losing strategy. A product that is a good market fit doesn’t even need to be perfect for people to want to buy it. This is why it’s important to initially put very minimal effort into testing products, to see if they fit well. Then, once one of them really takes off, you know which product you should be focusing all of your energy on!

On today’s podcast, we talk about how to market and sell, how to date, why the internet is changing the age requirements for wealth, what you should focus on while you’re young, and how Caleb should go about launching his book club.

“Sell what people already like, don’t try to force them to like it” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Launch new products with minimal effort to see if they take off, before putting a lot of effort into them
  • If you’re product has to be perfect from the start, it’s not the right product
  • Sell what people already like, don’t try to force them to like it
  • Focus on finding the perfect lead to know if the marketing will work
  • Understanding how to wrap your product up correctly to make it something people want is the most important part of marketing
  • Be constantly observant to get better at reading people
  • Ask people stuff. They want to tell you
  • With the anonymity of the internet, you can get rich when you’re young
  • When you’re young, focus on trying to figure out how to make a money machine that steadily increases your wealth instead of getting rich fast

CalebMaddix.tv

Direct download: tai_lopez_-_Ep_3-20-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“The person who experiments the most wins” - Tai Lopez

(click to tweet)

Materialism motivates. It’s that simple. While everyone is different, and so the extent to which it will motivate you varies, it’s an important principle to keep in mind. Because many people feel guilty about their love of materialistic things. But use it as a tool! If cars motivate you, keep them around! If a nice house motivates you, keep that on your mind. Understand yourself, and your own intrinsic motivations, and then use those any time that you feel like you need an extra push of motivation.

This is the second part of my conversation with 14 year-old Caleb Maddix, and we’re talking about why good parenting is one of the best ways to make the world a better place, why most people are working far too hard and training far too little, why critical thinking is an essential skill, why the person who experiments the most wins, and much, much more!

“Materialism motivates, so use it for motivation!” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • You’re born with some talent. But when it comes to business, a lot of it is dependent on how much you train and practice, less innate talent
  • Parenting is one of the most effective ways to make the world a better place
  • Most people understand that learning is essential, but they don’t realize that humans learn faster under other people
  • Original ideas are very rare. Almost everything is recycled
  • Every time you meet haters, be thankful for them, they make it easier for you to succeed
  • Hard work is not especially correlated with success. Hard training is
  • Hours only count if they’re in a good training program
  • Critical thinking is an essential skill
  • Materialism motivates, so use it for motivation!
  • The person who experiments the most wins

CalebMaddix.tv

Direct download: tai_lopez_-_Ep_3-17-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“Positivity is essential to good parenting”

(click to tweet)

Caleb Maddix stopped by the house to talk about success. He’s 14 years old, has already made $100,000, and on today’s episode he’s talking about the key concepts and ideas that brought him success at such an early age.

We’re talking about how to motivate kids to succeed, why people need to stop planning to do things “someday” and instead do them now, how to develop a hunger to learn, why curiosity is key, and why completion is the most essential part of anything you do!

“Develop a hunger to learn”

(click to tweet)

Points to Keep In Mind

  • Motivate and incentivize your kids to succeed and continually improve themselves
  • Kids shouldn’t be paid for chores, because adults aren’t. They should do that as part of the family
  • Positivity is essential to good parenting
  • Put emphasis on reading the right books in parenting
  • Stop saying you’re going to do something some day. Do it now, take action
  • Focus on a specific dollar number you want to make
  • Develop a hunger to learn
  • You can learn a lot by studying history
  • The fastest way to learn is to click every button. Curiosity is how you become smart
  • People tend to not be curious enough about the things they see and interact with everyday
  • Completion is one of the most important parts of any task, and the part too many people skip
  • Succeeding in life requires a diverse skill set, not just focus on one thing
  • Focus on practice: Reps and sets, continual repetition and practice

CalebMaddix.tv

Direct download: tai_lopez_-_Ep_3-16-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“Work less, and READ MORE!” - Tai Lopez

(click to tweet)

Understanding and getting good at reading people is one of the most essential skills you work on. It gives you instant insight into whether or not you should trust someone, what you can expect from them in terms of their character, their level of responsibility, and their tendency to come through for you on promises. Developing this skill is essential toward taking dramatic steps towards living the good life.

Today I am talking about reading people, why it’s important, what the “Dark Triad” is, why there are downsides to wealth and fame, how to know immediately if a new employee is going to suck, why bullying has such an affect on people, and why you should work less and READ MORE!

“Knowing how to read people will help you get ahead like nothing else” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • There are downsides to the things people often desire, including wealth and fame
  • Practice and learn how to read people. It’s one of the most essential things to get good at
  • Knowing how to read people will help you get ahead like nothing else
  • Reading people translates into marketing skills
  • Let new employees have the opportunity to fail early, to show you if they will perform well or not long term
  • Be very careful about people who have been bullied. It tends to turn people machiavellian
  • Social esteem is built by age 16, so those early years are extremely important for development
  • Work less, and READ MORE!
Direct download: tai_lopez_-_Ep_3-14-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“You will almost never build wealth through passive investment and income” - Tai Lopez

(click to tweet)

Passive income, and the power of it, is one of the most pervasive myths in modern culture. Many people think that passive income is what is going to eventually bring them real wealth. But look at the Forbes list! None of those people created wealth exclusively through passive investment and income. Those who make the most and become the most wealthy are those who are willing to be active in their investment, and to put in the time and effort required to build the kind of wealth they are looking for.

On this episode I’m talking about the confusion and misinformation around passive income, how strong a motivator status is, why traditional schooling is holding so many people back, why you should set up multiple bases around the world for your business, and why life is a set of battles you should be willing to lose in order to win the war of having the ultimate good life.

“Focus on winning the war of living the good life. Battles are insignificant. Withdraw if you need to” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Status is a strong motivator, and social media is playing a larger and larger role in status in the modern age
  • The earned respect of peers is powerful
  • If entrepreneurship and business could be integrate in traditional education, it would prepare people far better for the world
  • Traditional schooling can really hold people back
  • Consider setting up bases around the world for your business if you are at that level
  • Couch surfing and visiting short-term is often not as enjoyable a way to go to places
  • You will almost never build wealth through passive investment and income
  • Focus on winning the war of living the good life. Battles are insignificant. Withdraw if you need to
  • If you’re testing products, you need to be willing to give up very quickly if it doesn’t convert as well as you would like it to
  • You want to get to the point with your business where you only need to put 3-4 hours a day into it
Direct download: tai_lopez_-_Ep_3-13-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“If you can master rewards and motivation, you will make a ton of money” - Tai Lopez

(click to tweet)

If you want to be successful in life, whether that means making more money, doing more good, achieving more, or anything else, you will need to master the skill of persuasion. Today, I’m talking about why reward is the strongest persuasion technique, and how to use it.

In addition, we go over how you should play the “versus” game to find out what truly motivates you. Compare two common motivations, such as fame and money, and ask which you would rather do without in order to have the other. Once you’ve honed in on what truly motivates you at the highest level, make sure you have a lot of that thing around you, to keep you in a state of constant motivation.

“Find out what motivates you, and then fixate on it” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • There is almost no persuasion technique stronger than reward
  • If you can master rewards and motivation, you will make a ton of money
  • Testimonials are extremely persuasive, and a powerful tool in selling
  • Get testimonials that tell the whole story in detail
  • Play the “versus” game to find out what motivates you
  • Find out what motivates you, and then fixate on it
  • Service businesses are great starter businesses
Direct download: tai_lopez_-_Ep_3-10-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“What you’re selling matters far more than all the best practices, tips, and hacks about how to sell” - Tai Lopez

(click to tweet)

We’ve been over why there is not a correlation between working hard and having more money. The idea is disproven time and time again, even though it continues to be put forward is a reputable concept.

I would even put forward that, unless you’re in a flow state where time seems to slow down (and fly by at the same time) and it basically doesn’t even feel like work, even 8 hours a day is too much! If you’re consistently working 8 hours a day in a non-flow state, you need to look into how you can decrease your input (hours worked) while keeping your output (money in) the same or increasing it.

We’re going over all of that, as well as the skill of hiring the right people, why it’s a fool’s errand to try to predict outcomes, and why Dan Bilzerian might just be smarter than Coca Cola...

“Hiring is a talent and skill that take time to develop and practice” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Work much smarter than you work hard
  • You need turnover in your business. If you don’t have that, it means something is wrong, people aren’t being let go who should be
  • Hiring is a talent and skill that take time to develop and practice
  • If you have to train your employees too much, your input is too much. Try training less and see who makes it
  • The only time you should work more than 8 hours a day is when you’re in flow
  • In social media, simply post and compare results constantly
  • It’s a fool’s game to try to predict outcomes. You almost never can!
  • What you’re selling matters far more than all the best practices, tips, and hacks about how to sell
Direct download: tai_lopez_-_Ep_3-9-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“You MUST know what motivates you. This is the most important” - Tai Lopez

(click to tweet)

Almost everybody would like to be making more money, if they’re completely honest with themselves. But there are so many mindset problems that people have around money, how it’s made, and how you can get more of it.

Most importantly, you MUST know what motivates you, and be very clear about it. If you’re motivated by fast cars, great, use that! If you’re motivating by doing good, great, us that! With the correct motivation, you could do a lot more than you are doing, so the reality is that motivation is often a major missing piece of the puzzle.

In addition, don’t make the common mistake of equating hard work with money. The hardest workers in the world are not the richest. There’s simply not a correlation. Learn how to use tools effectively, be smart, and be willing to put in the hard work. But look at the hard work as just one aspect. The input (hard work) should be minimized and the output maximized.

Learn how to upgrade your mindset around money to make more of it on this episode of the Tai Lopez Show!

“Retrain your mind to see hard things as how hard they ACTUALLY are, and not more” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • You MUST know what motivates you. This is the most important
  • Think of yourself as an investor, and study investing
  • You can always find reasons why you don’t think you can make money, but there are also always examples of people in your circumstances that are making money
  • The people who make the most money are simple about their motivation
  • You will get paid according to the difficulty of the problems you solve
  • Train yourself to keep things absolute, to keep from turning something small into a big problem
  • Retrain your mind to see hard things as how hard they ACTUALLY are, and not more
  • Working hard does not correlate with wealth
  • The goal is not to maximize input, but rather to maximize output
  • Better tools beat harder work every time
  • If you are feeling burnt out, it’s a sign that you’re doing it wrong

 

Direct download: tai_lopez_-_Ep_3-7-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“As a marketer, think in terms of experimentation, learning, and then tweaking” - Tai Lopez

(click to tweet)

A lot of people want to be an influencer, but not very many people know how to do it well. In fact, not very many people or brands know how to leverage and build social media effectively. If you look at top brands in industries, for instance people like Tony Robbins or brands like Coca Cola, their social media platforms have far too few followers and far too poor engagement for how wide and broad their reach is. Yet, having strong social media is so important that it could be argued that it won the presidency in the last election!

The problem is that most people are not actively creating experiments, measuring, analyzing, and then tweaking their strategy to be as effective as possible. They think they already know what to do, but most people don’t. This episode is about how to set up effective experiments to grow your social media and influence.

“Brands tend to be way behind in advertising, and they’re wasting a lot of money” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Building apps are a huge business opportunity, even if you can’t build them yourself
  • Brands tend to be way behind in advertising, and they’re wasting a lot of money
  • Use your brainpower to build good experiments and learn from them
  • As a marketer, think in terms of experimentation, learning, and then tweaking
  • In social media, keep it entertaining

 

Direct download: tai_lopez_-_Ep_3-6-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“Focus in on a niche to differentiate yourself and build influence” - Tai Lopez

(click to tweet)

A lot of people want to know how to become an influencer. It’s a sexy thing to do these days, with the bragging rights and fame that come with large numbers of social media followers and influence. But how do you build yourself into an influencer?

This episode is about how to use social media to growing your following and turn yourself into an influencer. I’m talking about which platforms are ideal for what types of influence and demographics, how to approach different platforms, and how to win on any of them.

“A lot of people simply won’t take the steps and do the work” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • The influencer field is getting crowded, and much more difficult to stand out in
  • Focus in on a niche to differentiate yourself
  • Pick something that is authentic to you to hone in on
  • Don’t be afraid to have a small following, because smaller niche followings can be very active and powerful
  • You’re socials don’t need to be all about your business
  • A lot of people simply won’t take the steps and do the work to see success
  • Be very responsive to what the customer is telling you
  • Research other people’s social media to see what’s working for them and learn from it
  • Over time, you can broaden your niche
  • Facebook ads are one of the most important skills to have
  • The opportunity of social media is only getting bigger
Direct download: tai_lopez_-_Ep_3-3-17_FINAL_MIX.mp3
Category:general -- posted at: 3:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“It’s not the smartest, but the most adaptable, who survive” - Tai Lopez

(click to tweet)

Too many people are copying the wrong people. They don’t realize that you can almost never achieve 100% of the what the people you are emulating have done, so you need to overshoot by a lot, so that when you don’t achieve as much as they did, you still end up pretty well off.

This episode is about some of the best business models to emulate. Who you copy is extremely important, and I’m breaking down the different business models out there, the good and the bad, and whether you should be copying them or not.

 

“Go straight to the top: Learn from the very best” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • It’s not the smartest, but the most adaptable, who survive
  • Spreading out and building multiple sources of income is the most powerful method of wealth creation
  • Go straight to the top: Learn from the very best
  • Seek out mentors who are so incredible that if you achieve just 1% of what they did, you will be happy with the result
  • Copy the best
Direct download: tai_lopez_-_Ep_2-27-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“If you don’t know how to use tools, it’s almost impossible to keep up with the competition” - Tai Lopez

(click to tweet)

A lot of entrepreneurs have it backwards. They think that hustle is the goal, that hard work is something to brag about and even to strive for. The truth is that hustle and hard work constitute the input, while the goal of any business is to maximize output while simultaneously minimizing input.

This is the confusion that is so pervasive to the entrepreneurial community, and it is holding people back. The hardest working people in the world are, unfortunately, often also the poorest, so there is no correlation. While it is important during times and seasons to work very hard, this should never be the main goal.

“Humans got ahead mainly because of their ability to use tools, not because they worked harder” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • If you don’t know how to use tools, it’s almost impossible to keep up with the competition
  • Sadly, the hardest workers in the world often make the least money
  • Humans got ahead mainly because of their ability to use tools, not because they worked harder
  • Hard work is important sometimes, but it will not make up for ignoring and not learning how to use tools well
  • The goal is to not have to work hard
  • Hard work is a cost, not a benefit
  • The goal is to maximize output with as little input as possible

 

Direct download: tai_lopez_-_Ep_2-24-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“Most businesses suck, because businesses are created by people, and too many people are dumb” - Tai Lopez

(click to tweet)

That’s quite a claim, right? But it’s true, most businesses suck. And it’s because businesses are created by people, and most people are dumb.

So look for your competitive advantage, and what you can bring to the world that’s truly unique. There was a time when having a college degree was a competitive advantage, but no more. However, if you know how to sell and bring value, you will always be in high demand.

“If you know how to sell, you will always be in demand” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Most businesses suck, because businesses are created by people, and too many people are dumb
  • You can always make money by showing people what is new and effective
  • College used to be a competitive advantage, because less people went. No longer the case
  • If you know how to sell, you will always be in demand
Direct download: tai_lopez_-_Ep_2-23-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“When you try to jump ahead too fast in life, you often fall on your face” - Tai Lopez

(click to tweet)

People talk a big game. I’ve heard people talk about their “billion dollar idea,” but when asked if they’ve ever made $100 million, $1 million, $100,000, or even $10,00, the answer is no.

Success comes in steps, gradually and over time. And believe it or not, this is actually a really good thing. While there are examples of people who have become extremely successful nearly instantly, the large majority of them fell flat on their face immediately thereafter. When steps are skipped, smaller mistakes are skipped, which means you miss the opportunity to learn from small mistakes, and instead make big mistakes.

This is the value of taking the long-view in life. Try to become successful too fast, and you’re likely to fall flat on your face. Instead, strive to live each day better, to be more successful, to do better, slowly but gradually, and you’ll be surprised how far you get! Enjoy the journey!

“Think about success as 1st base, 2nd base, 3rd base, home run in that order” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • When you try to jump ahead too fast in life, you often fall on your face
  • When you get too much money too fast, you often haven’t made enough mistakes along the way, and you’ll probably make a big mistake and lose a lot
  • Think about success as 1st base, 2nd base, 3rd base, home run
  • You don’t need a home run, you just need continual improvement
  • You have to earn the right to do big things
  • “Make haste slowly” - Joel Salatin
  • Don’t go backwards, but don’t go forwards too fast
  • Consider the power of compounding interest: Over time, small amounts really add up. Be patient and apply that same logic to the rest of your life
Direct download: tai_lopez_-_Ep_2-21-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“The real basis of America is free-thought, not free press. So be a free thinker!” - Tai Lopez

(click to tweet)

If you know your history, you know that society, and the status quo, is almost never right. Whether it was the belief that the world was flat, slavery, or any other number of examples, if you have a tendency to simply accept the status quo and what society dictates, you’re setting yourself up to be horribly wrong.

Today’s rant is about this idea. The concept that you should fight the power. Or at least, fight to think outside the status quo of the power. Because, as it turns out, the power is almost always wrong! Be a free thinker! America was built upon the basis of free thought, not free press, so exercise the muscles of thought that will allow you to see beyond the society’s status quo and into reality.

“Anyone who doesn’t question the status quo is in severe danger of being very wrong. It’s proven throughout history” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Almost everybody cares about money more than they would want you to know
  • Become a free thinker, and think for yourself
  • The real basis of America is free-thought, not free press. So be a free thinker!
  • Conventional thinking will get you conventional results
  • Anyone who doesn’t question the status quo is in severe danger of being very wrong. It’s proven throughout history
  • Fight the system, and stand up for what you believe in and what you believe is right
  • Society is almost never right
Direct download: tai_lopez_-_Ep_2-20-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“When you’re in the valleys of life, never isolate yourself. Surround yourself with friends” - Tai Lopez

(click to tweet)

Almost every major figure throughout history has encountered some sort of tremendous failure. A moment in their life when they made an absolutely huge mistake, were forced to deal with the consequences, and then, to make the decision that would shape the rest of their lives: Would they let the failure defeat them for good, or would they pick themselves up, and start again?

Their answer to that question often defined whether they would become somebody who would be remembered or forgotten by history, and it will define the impact and success that you are able to achieve in your life.

Everybody fails. The way you respond to failure, however, sets you apart from the crowd. Learn how to respond, how to pick yourself up, and how to have the strength and willpower to try again, to climb out of the valleys of life, and to become something great, on this episode of the Tai Lopez Show.

“Almost every major historical figure has had a moment of tremendous failure, where they faced the decision of whether to persevere and keep going or give up” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Almost every major historical figure has had a moment of tremendous failure, where they faced the decision of whether to persevere and keep going or give up
  • History is full of people who have lost a ton of money and recovered
  • Maintain a level of activity, excitement, and optimism that you know you can keep up for the long run
  • Happiness has more to do with relativity to where you were before, not absolute values
  • When you’re in the valleys of life, never isolate yourself. Surround yourself with friends
  • The human brain is wired in social terms, so the minute you isolate yourself, you’re in danger
  • You should be able to come up with about 150 friends, family and acquaintances, who would attend your funeral
Direct download: tai_lopez_-_Ep_2-17-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“Creativity must be taught for effective entrepreneurship”

(click to tweet)

The education system is simply not set up well to prepare young entrepreneurs for the real life of entrepreneurship. If I wanted to list all the ways that the educational system is failing entrepreneurs, we would be here all day.

So instead, I’m giving you 3 important aspects of education that anyone who wants to go into entrepreneurship should focus on, to be setup for optimal success. Whether you’re currently an entrepreneur or just looking into it, this episode is going to show you what you need to learn to be prepared for the fast moving and unpredictable world of entrepreneurship.

“The myth of the solo entrepreneur is not practical”

(click to tweet)

Points to Keep In Mind

  • Creativity must be taught for effective entrepreneurship
  • In order to be creative, you sometimes have to zoom out and look less at what is practical
  • Set aside specific times where you become extra creative and not as practical
  • Learn how to manage labor
  • The myth of the solo entrepreneur is not practical
  • Learn how to read people, to know what issues might arise when you’re bringing someone new onto a team
  • Learn the skill of staying balanced
  • Work on developing a wide, eclectic range of knowledge, through a variety of educational sources
Direct download: Tai_Lopez_-_Ep_2-16-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“Your personality type will determine what your ideal routine will be” - Tai Lopez

(click to tweet)

One of the questions that I get asked the most is what my ideal morning routine looks like, so today I am digging into that topic.

Morning routines and daily routines, while very important, are also very personal, and exactly what they are is going to depend on what personality type you are. Because of my own personality, one type of routine works best for me, but remember that it will be different for everyone.

So listen to this episode of The Tai Lopez Show to find out more about what will go into your ideal routine based on your personality type.

“The ability to stick to something in the long run is one of the most powerful abilities to have” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Daily routines are a misunderstood concept: There is no one perfect morning routine
  • Your personality type will determine what your ideal routine will be
  • The success of your morning routine will also depend on your adherence to it
  • Look for the broad strokes of what needs to be involved in the routine, and then varying ways you can change it up within those broad strokes
  • Be very honest with yourself about what you know you will adhere to over the long run
  • The ability to stick to something in the long run is one of the most powerful abilities to have
Direct download: Tai_Lopez_-_Ep_2-14-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“Winning is one of the best ways to shut up haters” - Tai Lopez

(click to tweet)

A lot of people are taught that meekness is essential. We’re told from an early age that humility is a virtue, and, in many different ways, we’re told to avoid confrontation.

But what about the times when confrontation is necessary? When you need to stand up for yourself, or for others? Do you know how to? And, perhaps even more importantly, do you know when to?

Today’s conversation is about how to stand up to bullies, how to know when aggression is necessary, why some people are too aggressive while others are too non-confrontational and how to deal with both, and much, much more.

“You can’t always be non-confrontational. Confrontation will make you stronger” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Learn how to use words effectively to be persuasive and win arguments
  • How you respond to pressure will often define your success
  • You can’t always be non-confrontational. Confrontation will make you stronger
  • Conflict is an important aspect of the human experience
  • When there is no father in the picture, people often grow up and don’t understand how to deal with conflict
  • Find somebody you can teach you the right amount of aggression to use in different situations
  • Winning is one of the best ways to shut up haters
Direct download: tai_lopez_-_Ep_2-13-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“Use stories of inspiring people who rose to great heights to inspire you everyday”

(click to tweet)

If you’ve ever felt held-back in your pursuit of success by your upbringing, the people around you, or where you came from, this episode is for you. I’m speaking with Caron Butler, pro NBA player, about his new book “Tuff Juice.” We’re talking about his journey to success in the NBA, what it took for him to achieve the incredible amounts of success that he has, and the advice that he has for anyone who wants to do amazing things.

While we’re at it, we get into playing against Michael Jordan, the importance of the group of people you surround yourself, and why it’s so essential to remember those who believe in you when no one else will.

“Think about the people who believe in you when no one else will. They keep you going”

(click to tweet)

Points to Keep In Mind

  • Use stories of inspiring people who rose to great heights to inspire you everyday
  • Think about the people who believe in you when no one else will. They keep you going
  • If you believe in your own abilities and persevere, it may take time, but you will be successful

“Tuff Juice” by Caron Butler

Direct download: tai_lopez_-_Ep_2-10-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“People subconsciously act out stories in their mind about how they think the world works, and it controls their behavior”

(click to tweet)

Today’s episode is about the book “Love is a Story” by Robert J. Sternberg, which explores the way that the stories we mentally tell about ourselves and how love works controls the way we behave. This means that one of the most important things to look for in a potential partner is either the same, or a similar love story, so that your attitude and mindset will line up with each other.

So if it seems like no matter how hard you try, you cannot find the right person, it could be your stories aren’t lining up, or are simply too different. It’s a fascinating way to look at relationships and finding the perfect fit in a partner.

“Never date somebody who has a dramatically different subconscious story compared with yours”

(click to tweet)

Points to Keep In Mind

  • The love triangle: Intimacy, passion, and commitment
  • People subconsciously act out stories in their mind about how they think the world works, and it controls their behavior
  • Never date somebody who has a dramatically different subconscious story compared with yours
  • While it is possible to change your story over time, it is often a better idea to just look for someone who has the same or similar story to begin with

Find out what your love-story is: https://www.psychologytoday.com/articles/200007/whats-your-love-story

“Love is a Story” by Robert J. Sternberg

Direct download: tai_lopez_-_Ep_2-9-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“Work smarter than you work hard” - Tai Lopez

(click to tweet)

A lot of the discussion in entrepreneurial circles these days is about “the hustle.” The word “hustle” is a popular buzzword right now, but the truth is that it’s really only half, or probably much less than half, of what will make you successful!

Look around you: You can find people hustling, working extremely hard, but not getting ahead, everywhere. Hustle is clearly not the answer, and so much emphasis is put on it that people get led astray, thinking it’s all that they need. But if you’re hustling, doing the wrong thing, it doesn’t matter how hard you’re hustling, it’s still the wrong thing!

This episode is about how to work smarter, not harder. While hustle and hard-work is a necessity, it’s not the end goal. In fact, your hard work should be with the goal of putting systems in place that allow you to work less hard to accomplish the same thing. Work smarter, use mentors, books, and online education to make your hard work as smart as it can be, and you will get ahead over time.

“What gets you ahead is intelligence, leading to leverage” -Tai Lopez

(click to tweet)

Points to Keep In Mind

  • The world is full of people who work extremely hard, but are not succeeding, so it takes more than hard work.
  • Today, people need education more than hustle
  • Work smarter than you work hard
  • What gets you ahead is intelligence, leading to leverage
  • Work to figure out how you can not work as hard
  • The grind is a necessity, but not the goal
  • Look around you: Does hard work equal success?
  • Figure out your competitive advantage, and what’s going to get you ahead
  • Learn from other people. Their mistakes can keep you from making the same mistakes

“The grind is a necessity, but not the goal” - Tai Lopez

(click to tweet)

Direct download: tai_lopez_-_Ep_2-6-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“Most people are mentally lazy without realizing it” - Tai Lopez

(click to tweet)

When you’re building a business, or as an entrepreneur just starting out in business, it’s easy to think that the employees you hire will have the same sort of passion, ingenuity, and drive for success that you do, but this is a mistake. Instead, start with the simple understanding and assumption that most people will be lazy, more mentally than physically. This means that you should start assuming that they will do the job wrong. This is not negativity, it’s realism.

Secondly, build a training system that ensures that, from day one, they have all of the education that they need at their fingertips. Then, systematically and regularly quiz them, to make sure that they fully, 100% know what they are doing. This is one of the most important aspects of building a company, and I wish someone had told me to do it a long time ago.

Entrepreneurs and business-owners, listen to this episode carefully and take notes! If you take it seriously and implement it, it will save you time and a lot of pain on your journey to success in business.

“Build a training system that really gets your employees ready for success” -Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Parkinson's Law states that work will expand to fill the space that it is given
  • An increase in productivity in each individual in America or any country would single-handedly fix its economy
  • Most people are mentally lazy without realizing it
  • Mental laziness is the most common kind: People just choose not to think very hard
  • Assume that people will be mentally lazy, and that employees will leach off you
  • Always assume that people will do the job wrong. This is not negativity, it’s realism
  • Build a training system that really gets your employees ready for success
  • Quiz employees continually
  • Always trust, but verify
  • People lie, but numbers never do, so trust but verify
  • Put tremendous effort into making your employees best in class at what they do
  • When you start to hold people accountable, you will immediately see the difference in their work

“Put tremendous effort into making your employees best in class at what they do” - Tai Lopez

(click to tweet)

Direct download: tai_lopez_-_Ep_2-3-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“Good eating lifestyle is not a diet, because it’s not limiting. It’s a lifestyle” - Tai Lopez

(click to tweet)

The Gracie Diet is an eating lifestyle, developed by the Gracie family of Brazilian Jiu Jitsu fame, and designed to combine the correct foods with each other, to give you energy and health to accomplish what you want in life.

But even more fundamentally, in this episode I talk about why it is important to be willing to experiment. Those who have done incredible things have always been willing to experiment, to try things out and see if they work, and whether that’s diet, lifestyle, habits, or anything else, everyone is different, and so experimentation is often the only way you can know if something is right for you specifically.

“When starting a new lifestyle, take it slowly and in stages” -Tai Lopez

(click to tweet)

Points to Keep In Mind

  • The fuel you put in your body is going to affect your performance in a powerful way
  • Most people don’t pay nearly enough attention to how certain foods make them feel
  • Many people are guided almost entirely by the pleasure of eating
  • Good eating lifestyle is not a diet, because it’s not limiting. It’s a lifestyle
  • Most people lack potassium in their diet
  • Eat fruit for dessert
  • A 24 fast once per month is a great cleanse
  • If you write down everything that you eat, you will realize that you’re not eating the way you want
  • When starting a new lifestyle, take it slowly and in stages
  • Make sure you hang out with people who eat similarly to the way you want to eat, because it will affect you greatly
  • Be constantly willing to try out different things, to find out what works for you
  • Willingness to experiment is extremely important to success
  • Take naps

“Willingness to experiment is extremely important to success” - Tai Lopez

(click to tweet)

Direct download: tai_lopez_-_Ep_2-1-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

The Tai Lopez Show is now available on Soundcloud. Check it out here: Soundcloud.com/TaiLopezShow

“Take shortcuts anytime you can, and shortcuts often mean learning from others” - Tai Lopez

(click to tweet)

A lot of people have negative connotations around money. We hear that money is the root of all evil. And yet, money is absolutely required in order to do good in the world, to not be a burden to others, and to live a fulfilled and happy life in the modern age. Get rid of any preconceived notions you may have about any inherent evil in money. If you want to do good in the world, get rich.

In addition, today I talk about how you can use mentors as shortcuts in life, why family advice is often bad, what it means to be penny-wise and dollar-foolish, and how fear can be a powerful motivator to drive you to success.

“Use fear as a motivator to succeed” -Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Quality over quantity, in everything you do
  • Family will often have perverse incentives for their advice, built around their regrets, what they wish they had done, etc
  • Take shortcuts anytime you can, and shortcuts often mean learning from others
  • Many people are penny-wise and dollar-foolish, which means they’ll pay for small things that don’t help, but not things that will move the needle in their life
  • Seek out mentors, which are one of the most powerful shortcuts in life
  • Mentors can take the form of people, books, podcasts, or online courses
  • Use fear as a motivator to succeed
  • Use money to create experiences, because experiences will improve your quality of life
  • Money is 100% necessary to having a good life. It might not be everything, but it is necessary
  • Money is also necessary to do great good in the world

“Use money to create experiences, because experiences will improve your quality of life” - Tai Lopez

(click to tweet)

Direct download: Tai_Lopez_-_Ep_1-31-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“When it comes to marketing, always be critical of yourself and ask if you would actually click/buy it” - Tai Lopez

(click to tweet)

Today I’m going through my top mentor tips for how to get more out of life through business, health, and relationships. Everyone wants a different mix of all three, and I’m giving you the strategies and ways of behaving that will get you ahead in any one of these.

If you’re an entrepreneur, don’t discount the value of your social life. Make sure you’re hanging out with people, getting to know them, and developing deeper and better relationships all the time. But also take good care of your personal financial situation. Those who don’t make finances a priority become a burden to other people, so it’s actually selfish not to look out for your own financial well-being.

Learn how to get an edge in finance, health, and relationships on this episode of The Tai Lopez Show.

“Life is all about reacting to stress, and if you can be cool under pressure, you will do well” -Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Social life is extremely important to your happiness. It’s more essential to most people’s happiness than wealth
  • It takes about 10 years to build a true, deep friendship
  • Go back to your school or old friends, and make friends with them again, so that you don’t have to start over
  • When it comes to marketing, always be critical of yourself and ask if you would actually click/buy it
  • Most people talk too much when they’re around mentors
  • With mentors, talk ⅓ as much as you listen
  • Most people are bad investors because they listen to the media, but if the media knows, it’s probably already too late
  • Life is all about reacting to stress, and if you can be cool under pressure, you will do well
  • The first person you should hire is a personal assistant, because it magnifies you, which is the most important part of your business
  • The second person should be either a bookkeeper/accountant, or a sales person
  • Time your sleep in 90 minute cycles. You need about 35 90-minute sleep cycles per week
  • Never sleep with your phone next to your bed
  • Look at people’s actions more than their words
  • Get life insurance as early as you can while you’re healthy. Get 10X your annual income

“Look at people’s actions more than their words” - Tai Lopez

(click to tweet)

Direct download: Tai_Lopez_-_Ep_1-27-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Be nice to people, but don’t be a pushover” - Tai Lopez

(click to tweet)

Sometimes, you just need to stand up for yourself. But we’re all raised in such a way that we tend to think that it’s always wrong to stand up for ourselves, to push back, or to be confrontational in any way. The truth is that, throughout history and today, being non-confrontational has been the cause of a lot of extra suffering. So stand up for yourself to avoid additional frustration and suffering in your own life!

A good rule to keep in mind is, in every interaction with anyone, start out nice, and then reciprocate whatever they give you. So if they continue to be friendly and nice, that should be your response. But if they get aggressive, you just might have to as well.

Learn more about how to confront someone, how to stand up to bullies, and why you shouldn’t be a pushover, on this episode of the Tai Lopez Show.

“Always start nice with people, and then reciprocate whatever they give you” -Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Sometimes, when you help people out and they start to do well, they’re going to start to pretend they did it all by themselves
  • Always start nice with people, and then reciprocate whatever they give you
  • If you ignore being taken advantage of, people will continue to take advantage of you. It’s better to be straightforward and give them what they gave you
  • Appeal to people’s sense of justice to be more persuasive
  • Going high when other people go low does not always work
  • Be nice, but don’t be a pushover
  • Don’t get in other people’s business to break up fights, unless it’s an egregious case of bullying
  • People are always quick to forgive themselves, but will nitpick everything about you
  • Over and over throughout history, people had to stand up for themselves, and sometimes you have to today as well

“Appeal to people’s sense of justice to be more persuasive” - Tai Lopez

(click to tweet)

Direct download: tai_-_Ep_1-26-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Often when it comes to education, you get what you pay for.” - Tai Lopez

(click to tweet)

Work until what once seemed expensive now seems cheap. This is the name of the game, and the process of continuously leveling up your life through self-improvement. That process never ends, and no matter how much you learn, there will always be more to discover, to learn, and to improve.

At the end of the day, with most things in life, you simply get what you pay for. So be careful about cutting corners and trying to do things the cheap way. Often when you get something for free, free is the value you put on it, and so you don’t put in the effort that you would have if you had paid for it, and therefore you get minimal results.

Learn how to continually level up your life through investing in yourself through education and training, so that eventually what seemed expensive or difficult becomes cheap and easy.

“Formal education will make you a living, self education will make you a fortune” -Jim Rohn

(click to tweet)

Points to Keep In Mind

  • Work until what used to seem expensive now seems cheap
  • Sometimes, when it comes to education, you get what you pay for
  • Know when to save and go inexpensive, and when you should pay more for better value
  • Someday, the things that seem hard now will seem easy, if you stick with it
  • Formal education will make you a living, self education will make you a fortune
  • Traditional education is the biggest scam, because you come out of it with very few practical skills
  • Google is free, and sometimes the value you get from google is worth what you pay for it

“Work until what used to seem expensive now seems cheap” - Tai Lopez

(click to tweet)

Direct download: Tai_-_1-24-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“If your life is full of people taking advantage of you, at some point it becomes your own fault.” - Tai Lopez

(click to tweet)

In our society, being humble and quiet is something we’re often told be should do. We’re brought up this way as children, and it carries into our lives as adults. Today’s episode is all about when that advice is wrong, and how it might be holding you back.

Just remember, pacifism doesn’t always work, and has historically been the wrong approach at times. Often, the correct response is to stand up for yourself and fight back. You don’t want to start fights, but sometimes you need to finish them, and that’s what this episode is all about.

“Happiness is primarily an outgrowth of having the right social circle.” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • People tend to think you need to be humble and quiet, but sometimes that will lead to you being taken advantage of
  • Pacifism does not always work, and history shows it
  • Happiness is primarily an outgrowth of having the right social circle
  • You don’t want to start fights, but you might have to finish them
  • Find mentors and role models to give you a map for what you should be doing

“You don’t want to start fights, but you might have to finish them.” - Tai Lopez

(click to tweet)

Direct download: tai_-_1-23-17_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“When you’re creative, there’s always a way to thrive.” - Tai Lopez

(click to tweet)

Today’s episode is a mashup of several topics that all work together. I’m talking about Trump’s upcoming inauguration, the process of creating more jobs in an economy, why small businesses are responsible for the majority of both job creation as well as job destruction, how to respond to haters, as well as how Trump has responded to Alec Baldwin and SNL’s skits about him.

The circus company, Ringling Bros., just went out of business, and looking at their strategy it’s not difficult to see why: They simply didn’t innovate or stay cutting edge. Have you ever seen a viral video or social media post from them? They have the ability to create incredible content, yet they didn’t stay cutting edge enough to use it effectively.

So listen to this episode to get my roundup of thoughts on Trump’s inauguration, where jobs come from, Ringling Bros., how to respond to haters, and Alec Baldwin’s Trump impersonation on SNL.

“Entrepreneurs and businesses must stay on the cutting edge to stay in business.” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Entrepreneurs are responsible for over 60% of jobs created. An environment that favors small business is an environment that creates jobs
  • But, on the other hand, entrepreneurs also destroy jobs, by going out of business
  • Entrepreneurs and businesses must stay on the cutting edge to stay in business
  • You can never rest on your laurels, or get cocky, or you will lose
  • The answer to more jobs is thriving companies
  • When you’re creative, there’s always a way to thrive
  • Change-up the various ways you respond to haters
  • Start out nice with every stranger you meet, and then reciprocate what they give you
  • There is power in some unpredictability
  • You shouldn’t have any opinion unless you can argue the other side as well or better than your own side

“The answer to more jobs is thriving companies.” - Tai Lopez

(click to tweet)

Direct download: Ep_1-19-17_inauguration_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Be a hero by seeing what others choose not to see.” - Tai Lopez

(click to tweet)

Martin Luther King Jr. Day is a good day to reflect on what the definition of a hero is, and who is or can be a hero.

To me, the definition of a hero is somebody who can see ahead of the curve; somebody who can see things that other people either cannot, or choose not, to see.

When the status quo is strong in culture, such as segregation was during the days of Martin Luther King Jr., it can be extremely difficult to see past preconceived notions of how things should be.

But that’s exactly what makes a hero, and that is what we should be striving for in every individual area of our lives. So take a careful look at the status quo, and where it might be wrong. Examine your life, and work to take it to the next level in every area. Work towards becoming a hero.

“Life is like a videogame: Always be working to go to the next level.” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Heroes die too early, compared with all the idiots in the world whose years combined equal far more
  • If it doesn’t exist and it’s needed, that means you should be the one to create it - if you have that skill set
  • The status quo, regardless of how bad it is, is very hard to recognize as wrong at the moment it is the status quo
  • The definition of a hero to me is somebody who sees ahead of the curve. Who sees the things that conventional people can’t see
  • Look for ways that you can be a visionary in any specific area of your life
  • Be a hero by seeing what others choose not to see
  • Learn to love and embrace innovation and change. Love the fact that what you’re comfortable with now should evolve
  • Life’s a videogame: Always be working to go to the next level
  • As an entrepreneur, you have to look for contradictory and non-supporting evidence

“The definition of a hero to me is somebody who sees ahead of the curve, and sees the things that conventional people can’t see.” - Tai Lopez

(click to tweet)

Direct download: Ep_1-17-17_mixdown_MLK_Final_Mix.mp3
Category:general -- posted at: 10:09pm PDT

“Congruency and ease of use is the most important thing in email marketing” - Tai Lopez

Email marketing is far from dead. In fact, it’s still one of the most powerful ways to connect and communicate with a consumer. But too many people don’t know how to do it right. Or sometimes they get part of it right, but they create friction for the reader in understanding the content and taking the action that they need to take.

Today I’m walking through a very common mistake: The lack of congruence in email marketing. I’m showing you examples of the problem, so that you can avoid the same mistake yourself, and see better results in your email campaigns.

Points to Keep In Mind

  • Email marketing is still one of the most powerful forms of communication. But it’s easy to make mistakes
  • You can use templates, but they often give the email a more formal, less personal feel, which can be harmful
  • Create a user experience that flows for the user, and always takes them exactly where they would expect
  • If your user flow is confusing, you will experience a lot of traction
  • Congruency and ease of use is the most important thing in email marketing
  • Put the link in the email three times
  • Create a streamlined process where the customer gets exactly what they expect each time they click a link
  • In the digital age, it’s easier to acquire customers, but it’s also easier to lose them


“In the digital age, it’s easier to acquire customers, but it’s also easier to lose them” - Tai Lopez

Direct download: Tai_-_Ep_16-1_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Common sense is not common. It’s a skill acquired by practice.” - Tai Lopez

(click to tweet)

We throw the term “common sense” around a lot, and most people think, since it’s common, they must have it. The truth is very few people do, and those who do have acquired it through focused study and practice.

In this episode, I’m showing you the 3 character traits that will help you succeed in life. These are the three traits that will allow you to always be able to make money, always be able to find a job, and always be in high demand. Because, contrary to common perception, common sense is not very common.

“There’s a time to zone in on the details, and a time to zone out on the big picture.” - Tai Lopez

(click to tweet)

The 3-Points:

  1. Common sense is acquired, so study and practice it. You need it, so work for it
  2. But also understand how to zone out on your entire life, to understand everything that is going on around you and take stock of your situation
  3. Have the ability to zone in on very specific problems and tasks to accomplish them

More Points to Keep In Mind

  • If all you know how to do is follow directions, your options for work and earning potential are minimal
  • Good earning potential requires creativity and initiative
  • Common sense is not common. It’s a skill acquired by practice
  • Take initiative to solve problems tenaciously, to work your way upwards in your career and life
  • When you have the 3 points above, you will always be able to make money

“There is not much of a future for people who only know how to take orders. You have to acquire more skills and creativity.” - Tai Lopez

(click to tweet)

Direct download: Tai_-_Ep_1-13_-_FINAL_MIX.mp3
Category:general -- posted at: 3:00am PDT

Most people in the world have the wrong mindset toward what is holding them back. In the majority of cases, you’re not being held back by the government, the system, or any of the things that people most commonly like to blame. You’re being held back by you.

While there are certainly instances where this is not the case, they are rare, and the idea that you are responsible for your own destiny should be freeing, and exciting to you! While it’s easier to blame all of your problems on other people and other things outside of your control, the better, more freeing and more practical route is to take responsibility for your life, identify the things that you can change in your life, and then get to work changing them!

Points to Keep In Mind

  • It’s rarely the government that is holding you back
  • 9 times out of 10 its people who hold themselves back
  • It’s easier to take the victim route rather than taking responsibility, which is why most people do it
  • Government isn’t the primary reason you will fail or succeed. You are the primary reason
  • Even in repressive governments, some rise up more than others
  • What made great figures in society so great is the way they handled themselves. It was not the circumstances around them

Quotables:

Click to tweet what you agree with:

“Did you do everything possible you could do to maximize your success?” - Tai Lopez

“Nobody cares about you as much as you, so you’re the best person to help you out.” - Tai Lopez

“If you play the victim, you ARE the victim.” - Tai Lopez

Direct download: Tai_-_Ep_1-11_-_FINAL_MIX_1.mp3
Category:general -- posted at: 3:00am PDT