The Tai Lopez Show

My mentor, Allan Nation, used to tell me, “Don’t try to teach a pig how to fly. You can’t do it and it bothers the pig.”

When someone has already made up their mind and doesn’t want to listen, save your breath.

Instead of wasting all that energy and glucose trying to convince everybody that doesn’t agree with you, what if you take that energy and double down on fixing a little area in your own life?


Self made billionaires are no joke. Billionaire Mark Cuban ($3 billion net worth, Shark Tank, Dallas Mavericks owner) dropped by the house today for 4 hours to play some basketball, talk books, and share some future trends to invest in.

I counted how many genius things he told me. It was 19 different points. He's a damn smart man - one of the most observant and aware people I've talked to in a long time.

His reaction when I asked him how it felt to become a billionaire cracked me up, haha.

One powerful point is how you only have to win once. Then everyone will forget all your past mistakes. So true.

Listen in and you will see why Mark's a game changer. Shoot a text to me or Mark on Mark's free app Cyberdust. I'm under @tailopez

For those of you in my advanced business Accelerator program I recorded some private stuff with Mark just for you so go check it out.

If you aren't in my program you can apply for the Accelerator here: https://www.tailopez.com/19things

You can grab a copy of Mark's book by clicking here:
http://www.tailopez.com/howtowin

Check out the Cyberdust app here:
http://www.cyberdust.com/


You may know him as Dwight Schrute from The Office, but now Rainn Wilson is staying busy shooting movies and building his very own nonprofit organization, Lide (http://www.lidehaiti.org/).

He also has written a new book, The Bassoon King, and stopped by my house to talk about it.

It's hard to write a funny book that actually teaches something.

The Bassoon King is not just a funny celebrity biography; it also has a lot of substance. Rainn talks about spirituality, being abandoned by his mother, as well as a few other events that changed his life.

"That's what the whole book is actually about, the artistic and spiritual journeys, and the ups and downs we all have."

Follow this link to buy his book: http://www.tailopez.com/rainnwilson

You can also follow his Youtube channel, SoulPancake, by clicking here: https://www.youtube.com/user/soulpancake


Today I've got a special guest: Keith Ferrazzi, the author of Who's Got Your Back and Never Eat Alone.

Everybody knows that it's not what you know, but who you know.

How do you find successful people that can help you? Once you do, how do you convince them that you are worth mentoring?

It's give and take. If you're not willing to open up, then they're not going to open up.

Keith says, "Find a way to help. Find a way to care. The best way to get someone to like you is to make sure they know you care about them."

Do you believe that human relationships trump almost everything else?

Direct download: How_To_Never_Eat_Alone-_Book_Of_The_Day_With_Keith_Ferrazzi.mp3
Category:general -- posted at: 12:09pm PST

The other day, author Jay Samit came to my house to discuss his book Disrupt You.

You can get Jay’s book here: http://tailopez.com/disruptyou

Disruption means a lot of stuff to different people. Jay says that innovation is disruption.

It doesn’t take great wealth or connections to make a difference. It really only takes two things, an idea and perseverance.

Value is created when you discover things that no one else has seen.

We live in an era of endless innovation, but most people are lazy. 42% of college students never read another book.

What's one thing in your life you can improve on by thinking creatively?


Lewis Howes is a man of many talents -- he's an athlete, coach, and now author.

The title of his book, The School of Greatness, implies that greatness is learned.

It takes more than just hustle to be great. You've got to work hard and work smart.

What's an example in your own life where you haven't yet put into practice something that you learned from a mentor?

You can purchase The School of Greatness here: http://tailopez.com/schoolofgreatness

Direct download: The_School_Of_Greatness_Book-Of-The-Day_With_Lewis_Howes.mp3
Category:general -- posted at: 11:38pm PST

Matthew Lieberman, author of the book Social: Why Our Brains Are Wired To Connect sat down with Tai Lopez to talk about why it’s important to form real bonds with people, even if our instincts might tell us otherwise.

Studies have shown that being lonely has the same health consequences as smoking 15 cigarettes a day, and that 20 to 30 percent of the world is lonely.

Everyone uses Facebook, but has it really made us more social?

Do you think that social media has made you more or less social in real life? And how can you use social bonding to improve your life?


On today's Book-of-the-Day Show, Tai Lopez interviews professor Joseph LeDoux on the topic of fear and anxiety. You can purchase his book at http://www.tailopez.com/anxious

Are you anxious or fearful about the future?

If you want to know how Tai conquered his fear and obstacles with money, click here to apply for the Accelerator Program: https://www.tailopez.com/josephledoux


You can grab a copy of "Riveted" by Jim Davies by clicking here: http://www.tailopez.com/riveted

On today's Book-of-the-Day show, I had the chance to interview Jim Davies, author of "Riveted."

In his book, he says you have to understand 6 things about the human brain to win friends and influence people:

1. We are interested in stories about humans...
2. We pay particular attention to things we hope or fear are true...
3. We delight in finding patterns...
4. We are attracted to incongruity, apparent contradictions, novelty, and puzzles...
5. The nature of our bodies—the nature of our eyes and other sense organs, affects what kinds of things draw us...
6. We have certain psychological traits, many of which are evolved, that make us like and dislike, believe and disbelieve....

So when you interact with other people, make sure you utilize all 6 of these to compel, fascinate, and persuade everyone you meet.

Sign up for the Accelerator Program to listen to the full interview by clicking here: https://www.tailopez.com/jimdavies


I got to interview one of the greatest real estate entrepreneurs, Gary Keller. He has sold over 2 million books and owns the largest real estate agency in the world.

I was reading the book, "The One Thing" by Gary Keller.

You can grab a copy by clicking here: http://www.tailopez.com/theonething

It's all about getting things done. Reading this reminded me about one of my habits that massively boosts my productivity.

Stop making lists.

Lists create cognitive loading. Your brain is like an attic - it has only so much room before it gets filled. Lists use up too much space and limit deep thinking.


I got to interview Cole Hatter today, a serial entrepreneur and real estate genius.

You can watch the full interview and get more exclusive content by joining the Accelerator Program at http://www.tailopez.com/colehatter

Find out how Cole's career as a firefighter turned for the worse and left him in a wheelchair without knowing if he would ever walk again.

Luckily, that led him to pursue entrepreneurship.

Fast forward to now, he has closed over 100 real estate deals and built multiple seven figure brands.


Learn how to find your destiny and change the world at the same time with Adam's story by clicking here: http://www.tailopez.com/pencil

On today's Book-of-the-Day show, we learn why Adam leaves his successful Wall Street career and began building over 250 schools around the world.

Adam suggests these three simple tips to help you figure out if you're on the right track to finding your life's destiny:

1. Truthfully write. Journal as much as you can with the mentality that no one will ever read your thoughts but you.

2. Question your sleeping patterns. If your dreams and goals don't keep you up at night or wake you up early in the morning, you need to change them.

3. Ask for feedback. Always seek the guidance and truth from your loved ones who will never steer you wrong.

Direct download: Adam_Braun___Youtube_Interview_-_REVIEW_-_from_YouTube.mp3
Category:general -- posted at: 11:33pm PST

I just interviewed Tim Grover about his book, "Relentless: From Good To Great To Unstoppable."

All I have to say is... read his book. You can grab a copy of it here: http://tailopez.com/relentless

Trust me...

Tim talks about the three different levels of people:
A Cooler, Closer, and Cleaner.

Coolers are individuals that will deliver the end result that you ask for, but they will not do anything exceptional. They will not give you anything more or anything less. You know what they're capable of doing, and what they're not capable of doing.

Closers can get you the end result as long as there aren't too many variables thrown at them. As long as they have a plan to follow, they will deliver the result that you desire.

Then there are those that are exceptional at what they do...

A Cleaner is an individual that will get you the end result that you need EVERY single time. They are so in tune with their instincts that they're able to not overthink in high pressured situations. Everything becomes less of a reaction and more of a reflex.

Michael Jordan was a Cleaner. He delivered a championship every time his team made it into the NBA finals.

Michael is considered one of the greatest basketball players of all time, and it's not only because he was elite at the end of games; he consistently played at the highest level.

Are you a Cooler, Closer, or a Cleaner?


On today's Book-Of-The-Day show, I'm really happy to be speaking with Brad Stone, who wrote a book on Jeff Bezos and how he built Amazon.com into one of the greatest companies, not just of our time, but maybe of all time.

Learn more about Jeff Bezos' story and purchase The Everything Store by following this link: www.tailopez.com/theeverythingstore

The book, The Everything Store: Jeff Bezos and the Age of Amazon, applies whether you're an entrepreneur now, or dreaming of bigger things in the future.

As you read the book, you might notice that Bezos was very aggressive, maybe to a fault at points, but it made him who he was.

At his 2010 Princeton commencement speech, he said, "In the end, we are our choices."

He took the path less trod upon, and he was so much happier for it.

Direct download: The_Everything_Store-_My_Interview_with_Brad_Stone.mp3
Category:general -- posted at: 1:59pm PST

Today's special guest on the Book-of-the-Day Show is my mentor Joel Salatin.

His goal is to empower food buyers to pursue positive alternatives to the industrialized food system.

You can grab Joel's book "Holy Cows and Hog Heaven" by clicking here: http://www.tailopez.com/holycows


I just interviewed Ryan Holiday about his book, “The Obstacle is the Way: The Timeless Art of Turning Trials into Triumph."

Life will throw tremendous hurdles at you, but don’t think that the world owes you anything.

The sooner I realized that, the better I’ve been at coping with the trials and tribulations thrown at me.

Many people complain about how things are and feel entitled to something better, but they are not willing to do the work.

Will Durant said, “A nation is born stoic, and dies epicurean."

A great nation is born from people who are willing to put in the hard work.

Instead of only looking at luxuries, you have to learn to love the grind.

Make sure to grab a copy of “The Obstacle is the Way: The Timeless Art of Turning Trials into Triumph” by clicking here: http://amzn.to/1EQMjLx

Direct download: The_Obstacle_Is_The_Way-_My_Interview_With_Ryan_Holiday.mp3
Category:general -- posted at: 6:16pm PST

One of the most common questions I get is, "Tai, what is it? If you had a list of secrets for success, what would it be?"

I thought about this really hard after making my first million dollars. Was it luck? Was it access to the right people?

There are definite secrets that we weren't taught in the traditional school system. I was able to learn these secrets from my mentors.

Here are 4 of the 11 secrets only millionaires know:

1. VRIN Score

2. Wealth Index

3. Stacking Trends

4. Nudist Buddhist Rule

To learn what the other secrets are, click here to watch the entire Encore Session.


I love a Book-of-the-Day like this. The story of the guys who went from nothing to starting Twitter.

Despite all the evidence most people still don't believe.

Find something worth building and you might be the next rags to billions story


People say that to be happy you have to be unselfish. But are they right?
 
 
Because we all know selfish and greedy people, who seem to have it all.
 
We have all been betrayed by someone who went on to live a seemingly perfect life.
 
So there has to be something more to this - a more elegant explanation of the conflicts of life. A root explation of our selfishness... Of our altruism... About our DNA and "Nature vs. Nurture..."
 

 

In today’s Book-Of-The-Day, “The Selfish Gene” by Richard Dawkins, we examine this question of whether we are born greedy and 'evil' or if we only learn it from our environment.
Direct download: Edited_Dawkins_Interview.mp3
Category:general -- posted at: 6:22pm PST

Are you are a worrier - always anxious and fearful about the future? Today's Book-of-the-Day shares a lifetime of work from one of the top scientists in the world.

It talks about fancy concepts like, "Fear memories requiring protein synthesis in the lateral Amygdala for reconsolidation after retrieval."

But guess what?

Scientists have also found 4 old fashioned, practical techniques that you can do today to make you less anxious and fearful.

1. Just take a deep breath: "This folk wisdom has a grain of truth to it. During stress the sympathetic nervous system dominates, overshadowing the parasympathetic system. But when one breathes slowly and deeply, "The vagus nerve, becomes more active and the balance between the sympathetic and parasympathetic system improves."

2. Focus less on self by meditating: "Our conscious self will do almost anything to maintain the independence, power, control, or success that it has achieved even if you do so other people, other cultures, or the world has to suffer. A healthier approach is to let go of the 'absolute self' that we construct and recognize our broader role in life."

3. Combine self-exposure with proactive avoidance: If you have fear of crowds, "Rather than forcing oneself to ride out anxiety at a dinner party, use anxiety control strategies, such as relaxation and active coping (like trips to the bathroom or stepping out to make a call) that enable regrouping before re-exposure."

4. Hang out with resilient, non-anxious people: "Resilient individual send him a large repertoire of active coping options. We're able to use observation and instruction to explicitly learn to avoid. We create avoidance concepts or schemas, and when in danger we draw upon these stored action plans."

If you are naturally a worrier you can change: "Although some people are by their nature's more anxious than others, ever increasing anxiety doesn't have to be their destiny. Just as the brain can learn to be anxious, it can also learn to not be that way"

Stay Strong
Tai

Direct download: How_To_Conquer_Your_Fear_and_Anxiety-_Book-Of-The-Day.mp4
Category:general -- posted at: 4:24pm PST

Tai just had an interview with Ashlee Vance where they discussed the book, "Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future"and his experience working with Elon Musk. 
 
In Ashlee Vance's book, he talks about Elon's journey from a rough upbringing in South Africa to being one of the richest men in the world.

It is incredible how Elon Musk is willing to give up everything he has to build the companies he believes in
.

He sold his first company, Zip2, to Compaq for $307 million and invested that money into creating PayPal. He then sold PayPal to eBay for $1.5 billion in stocks, which paved the way for Tesla, SpaceX, and SolarCity.


Direct download: Ashlee_Vance_Interview.mp4
Category:general -- posted at: 5:51pm PST

There is one thing sure to kill your hopes and dreams. It's the "mismatch." And there is one thing sure to bring you the "good life: Health, Wealth, Love, Happiness." It's avoiding the "mismatch."

Direct download: Lieb_MP3.mp3
Category:general -- posted at: 2:26pm PST

Every million dollars you earn will start with an idea. But an idea isn't enough. It must evolve into a strategy. Another word for strategy is a "plan." In today's Book-of-the-Day, "How to Write a Great Business Plan" the Harvard professor William explains the secrets to creating your own powerful business strategy. It's a short read. But you definitely want to buy it. Here are a few of my notes for you:

 

1. Plan around 4 main areas:

A. Why your team is qualified (What do you know? Whom do you know? How well are you known?)

B. The opportunity (Things the entrepreneur can control.)

C. The context (Things the entrepreneur can NOT control.)

D. Risk and Reward (Be honest about what things could make your venture fail, not just about how many you could make theoretically.)

 

2. Your plan should seem like a movie about the future: Show the story from multiple angles. Unfold possibilities of problems and you reacting to them. Discuss things as a moving target not as a guarantee that you know what the future holds.

 

3. Don't be too cocky and think you're the only one with the idea: "Among the many sins committed by business plan writers is arrogance. In today's economy, few ideas are truly proprietary."

 

Go out and do something big with your life. But don't do it randomly. Make sure you are following a good plan.

 

Stay strong,

 

Tai

Direct download: How_To_Write_A_Great_Business_Plan.mp3
Category:general -- posted at: 3:10pm PST

**Sign up for my free online seminar this Thursday June 11th to learn "How to get 1 Million People to Pay Attention to your Idea: What I Wish Someone had told me at 18" - 

http://www.tailopez.com/onemillionpeopleyoutube

 

Tai interviews psychologist George Mumford, adviser to all-star athletes Michael Jordan, Kobe Bryant and championship winning coach Phil Jackson. 

 

Mumford is author of the book, "The Mindful Athlete", which you can purchase here - http://amzn.to/1FHWgp8

 

Hear the legendary stories and lessons learned from over twenty years experience working in professional sports.

 

They discuss everything from sports, mindfulness and how Tai can improve his ping pong skills :)

 

There's a ton of good information in this video you can take away and apply to your life.

 

A lot of what George Mumford talks about is stuff Tai wishes someone had told him when he was 18.

 

Stay Strong

Tai

 

Direct download: The_Mindful_Athlete_-_What_Michael_Jordan_Knew_About_Success.mp3
Category:general -- posted at: 2:49pm PST

I spend most of my workday walking on this treadmill desk because sitting kills more people than smoking. For every one hour you sit, two hours of your life is lost forever. 

 

Dr. James Levine makes strong claims in today's Book-of-the-Day, "Get Up."

 

And he's no pseudo "fake" scientist. He runs a Mayo Clinic...

 

His main point is that your office chair, your sofa, the seat in your car - they are all killing you.

 

75% of health care costs (currently at $3.8 trillion) come from things like diabetes, high blood pressure, back pain, obesity, depression, cancer, cardiovascular disease - issues directly related to sitting too much. 

 

Here are my book notes:

 

1. Going to the gym won't fix sitting all day: “4 large studies in Australia and the U.S. demonstrate that going to the gym at the end of the day sadly doesn’t quite offset the apparent harm of sitting all day long."

 

2. To lose weight you have to increase your "NEAT" activity - your non-exercise activity: “Non-exercise activity thermogenesis (NEAT) calories—explain why an active person can expend 2,000 calories a day more than an inactive person of the same size.”

 

3. It's sitting at work that's your main problem: “Job is the major predictor of NEAT. Active work can expend 2,000 calories per day more than a sedentary job.”

 

4. It's killing our kids: “In the USA only 4% of elementary schools, 8% of middle schools and 2% of high schools provide daily physical education. We were also told that many fidgety children (probably those with high NEAT in their brain circuits) were frequently medicated for attention-deficit/hyperactivity disorder (ADHD).”

 

5. Walk after eating: “With a 1-mph walk after a meal, blood sugar peaks are halved. After every meal, I take a short NEAT walk, usually for 15 minutes”

 

6. Walk 10,000 steps (2 to 3 miles) using a treadmill desk: This way you can use work hours to get in the ideal 10,000 steps a day. Plus treadmills can measure your daily steps. Also most iPhones now can measure too. 

 

I love my treadmill desk. Set it to 1.5 mph and you easily walk 5 miles a day without even realizing it. 

 

I use the ones from http://www.lifespanfitness.com - I don't make a penny from them for all you skeptics...

 

Check out the full video demonstration on my youtube.com/tailopez channel. 

 

Stay strong,

Tai

Direct download: Is_Your_Office_Chair_Killing_You-_Why_I_Use_A_Treadmill_Desk.mp3
Category:general -- posted at: 2:35pm PST

It's amazing how big an impact Robin Williams' suicide had on society. Celebrities, presidents, musicians, little kids - the whole world noticed. 

 

For today's Book-of-the-Day I was reading Emily Herbert's, "Robin Williams - When The Laughter Stops."

 

It made me think deeply about human happiness.

 

The book lists different theories on the reason for Williams' suicide: money problems, bad marriages, drugs and alcohol, being bullied as a child, an absent mother, Parkinson's prescription drug side effects, a highly sensitive personality, and addiction to video games. 

 

He struggled with demons his whole life.

 

Here are my notes:

 

1. You can't be delusional: "One of Williams' tragedies was that, although an exceptionally intelligent man, he couldn't see the truth about himself."

 

2. Video games made his depression worse: "Dr. Douglas Gentile says, 'I was expecting to find that depression leads to video gaming. But (our study) found the opposite. Depression seems to follow the video gaming. As kids became addicted the depression seems to get worse… I think it's truly co-morbid - where medical conditions are intertwined."

 

3. Physical exercise helped his depression: "Robin Williams took up cycling… And the more he cycled the better he felt… Physical exercise helps anyone with depression…" Williams' said, "Cycling saved my life… "

 

4.  He knew how to change the world: "No matter what people tell you, words and ideas can change the world. "

 

I don't know the answers to these hard issues but I know there is much to learn from mentors who achieve great things like Robin Williams did.

 

P.S. My favorite Robin Williams joke: "If women ran the world, we wouldn't have wars, just intense negotiations every 28 days." Haha

Direct download: Robin_Williams_Complicated_Greatness.mp3
Category:general -- posted at: 2:12pm PST

Took a trip down to San Diego to visit my 97-year-old grandma...

Direct download: What_If_Your_Family_Sucks3F_Tai_Lopez_On_Maximizing_Your_Family_AUDIO.m4a
Category:general -- posted at: 12:34pm PST

Is narcissistic entitlement holding you back?

Direct download: The_Stupidest_Way_To_Think_Audio.m4a
Category:general -- posted at: 2:16pm PST

Part 2 of Elliott Hulse's interview with Tai Lopez about how to do what you love and earn a living from it.


Elliott Hulse talks to Tai Lopez about how to do what you love and earn a living from it.

Direct download: Elliot_Hulse_On_Why_You_Should_Quit_Your_Job_-_Audio.m4a
Category:general -- posted at: 6:23pm PST

To make real money you have to train other people to have all your same skills.This frees you up from the day to day to work on the big picture. This is easier said than done. Like the old business saying goes, "You have to work ON the business, not just IN the business." You need someone to mentor. To be your protégé... But remember, this assumes you have real skills yourself - or else nobody is going to listen to you.

Direct download: The_One_Skill_To_Make_Money.mp3
Category:general -- posted at: 4:42pm PST

Your brain can easily be manipulated. Be careful. Science says you are more likely to buy German wine when German music is playing at the store in the background, and French wine when French music is playing. You are more likely to name Gatorade when you are given a green pen in order to fill out the survey of your favorite sports drink. You are more likely to buy an an expensive couch from a website with a background of fluffy white clouds. 

 

A bit sad (haha) but research shows this is how simple our brains can be when it comes to decision making.

 

For today's Book-Of-The-Day I was just reading, "Everything is Obvious – How Common Sense Fails Us" by Duncan J. Watts.

 

The author makes a good point. You can't always just rely on common sense.

 

The world is too complex. 

 

Too many factors are involved. 

 

"Common sense is bad at dealing with complex social phenomena like political conflicts, healthcare economics, or marketing campaigns..."

 

Our inborn common sense only works some of the time. 

 

Watts explains, “Urban planners in the United States have repeatedly set out to 'solve' the problem of urban poverty and have repeatedly failed. There is a wistful myth that if only we had enough money to spend—the figure is usually put at a hundred billion dollars—we could wipe out all our slums in ten years.… But look what we have built with the first several billions: Low-income projects that have become worse centers of delinquency, vandalism and general social hopelessness than the slums they were supposed to replace..."

 

Why did those housing experts with good intentions make such stupid mistakes?

 

It's the effects of the cognitive biases. 

 

“Psychologists have identified so many of these effects—priming, framing, anchoring, availability, motivated reasoning, loss aversion, and so on..."

 

I would add to this book's list all of the other 25 cognitive biases and 100+ logical fallacies. 

 

If your whole life strategy is to just trust your common sense, you are probably headed for a disaster. 

 

“Bad things happen not because we forget to use our common sense, but rather because the incredible effectiveness of common sense in solving the problems of everyday life causes us to put more faith in it than it can bear."

 

Common sense is best kept for simple stuff like not petting a growling Rottweiler.

 

Don't over use it. 

 

It won't work on some of the most important areas of your life

 

It won't work on your diet. When you eat junk food your bodies "common sense" meter will tell you that it must be good for you because it tastes good. 

 

Wrong.

 

If you're driving fast and you hit a water puddle and start spinning out of control, common sense will tell you to slam on the brakes. 

 

Wrong.

 

The list could go on and on.

 

Learn when to use common sense and when to use higher thinking.

 

Higher thinking comes only through training.

 

The world is full of people going to the gym for their body. 

 

But hardly anyone's going to the bookstore to "workout" their brain.

 

One of the main reasons I created the 67 steps program was to show how you can invert the problem and reverse engineer your own brain. 

 

Put in the work. 

 

Use your common sense for common things and your "trained" brain for the harder things in life. 

 

What's an example of an area in your life where you overused common sense?


If you want to learn faster you have to experiment with different 'modes' of reading and learning. One of my favorites is the 'gulping' approach, where you bounce around between 4 or 5 books all in one sitting. This takes advantage of what Steven Johnson in his book, "Where Good Ideas Come From," calls "negative quarter-power scaling." This means reading twice the books doesn't just give you twice the knowledge - it's exponential - it gives you 3 or 4 times the mental growth...

Direct download: How_To_Learn_Faster_-_Read_5_Books_Simultaneously_-_Tai_Lopez.mp3
Category:general -- posted at: 3:10pm PST

I once read a poem that said, "Who is mighty? They who control their own thoughts." The good news is as you learn to harness your brain you will unlock a tremendous tool. How are you practicing mind control (haha I like how that sounds)...?

Direct download: Train_Your_Brain_-_Tai_Lopez.mp3
Category:general -- posted at: 4:12pm PST

Everyone says you should follow your passion. But everyone isn't always right. If you want to achieve massive success in your career then passion might not even remotely be the right place the start. In today's Book-of-the-Day, "So Good They Can't Ignore You," Cal Newport examines the science of how to best choose your life's work. Newport says, "Don't follow your passion." This book is a bit controversial. It goes against most of what you've heard in the popular media. Steve Jobs, of course, disagreed with this book's premise.

Jobs said, "You've got to find what you love... And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle."

But Newport argues that if you actually look at what Steve Jobs did with his life, you will find a different story. Steve Jobs didn't start with passion for technology or design. In fact he was more of a hippie at first, interested in going to Zen monasteries and 'dropping out' of life.

Newport summarizes, "Compelling careers often have complex origins that reject the simple idea that all you have to do is follow your passion."

That reminds me a bit of Einstein, "Everything should be made as simple as possible, but not simpler." 

So what is a better way to find out what you should be doing for work?

Let me give you a few ideas from the book and a few of my own:

1. Experience Creates Passion: Yale professor Amy Wrzesniewski published a paper called, "Jobs, Careers, and Callings: People’s Relations to Their Work." She discovered that the strongest predictor of seeing work as a calling was the number of years spent on the job. Experience at something seems to create love of what you do. Practice and years in the career matter.

2. Passion Is A Side-Effect Of Mastery: Daniel Pink is mentioned in the book along with a 40 year scientific framework called "Self-Determination Theory." The theory goes that intrinsic motivation comes from:

A. Autonomy - Having control over your career and feeling that what you are doing is meaningful.

B. Competence - Feeling like a master of the skills you practice at work.

C. Relatedness - Having strong social connections at your job.

So you must have a well rounded approach to finding your life's work. It's not as simple as just finding your passion. This theory of 'relatedness' actually shows that "WHO" you work with is almost as important as "WHAT" you do for work. Social life matters - even when it comes to work. 

3. Strengths Before All: My personal experience is a bit different than this book. I think that more important than just having a lot of experience, autonomy, competence, and relatedness, you must have 'APTITUDE' - what are you good at naturally?

I believe that this is the trump card that beats all other factors. 

This is what Peter Drucker taught in "Managing Oneself": "Most people think they know what they are good at. They are usually wrong…And yet, a person can perform only from strength.” 

One of the most important parts of my "67 Steps" program is the question of "Eularian Destiny."

I talk about the 5 or 6 ways you can determine your strengths (it's a bit too long to explain here but check out the "67 Steps" and review that video).

The basic explanation is that you have to open up multiple lines of "feedback analysis" so that you can get clues as to what your strengths are from multiple sources. You can't just go with your gut or ask your mom or best friend. 

Most of us have huge blind spots when it comes to determining our strengths.

And make no mistake, personality types exist. And because they exist it's logical that natural strengths and weaknesses must also exist. You can't just pick something you are passionate about and make that your career if you have no natural aptitude at it. Some passions should just stay hobbies.

You have to be better than the average. Much better.

In "Positive Psychology: The Science Of Happiness and Flourishing" authors Compton and Hoffman say the three most common human regrets are: Career, education, and romance.

Let me know, how well have you built your career around these principles?

Direct download: Dont_Follow_Your_Passion.mp3
Category:general -- posted at: 10:22pm PST

If you want to learn faster you have to experiment with different 'modes' of reading and learning. One of my favorites is the 'gulping' approach, where you bounce around between 4 or 5 books all in one sitting. This takes advantage of what Steven Johnson in his book, "Where Good Ideas Come From," calls "negative quarter-power scaling." This means reading twice the books doesn't just give you twice the knowledge - it's exponential - it gives you 3 or 4 times the mental growth...


Americans spend 520 billion minutes a year online. That begs the billion dollar question - are these social networks bad for you? Today's Book-of-the-Day, "The Village Effect" by Susan Pinker, tries to answer that question using a fairly new scientific field called 'social neuroscience.' There is a power to face-to-face contact.

It's fascinating, “Research shows that playing cards once a week or meeting friends every Wednesday night at Starbucks adds as many years to our lives as taking beta blockers or quitting a pack-a-day smoking habit.”

Now maybe it's just correlation and not causation.

But there's more: "In 2007 Steve Cole and his team at UCLA discovered that social contact switches on and off the genes that regulate our immune response to cancer and the rate of tumor growth."

Pinker did her research and found, "Several remote Sardinian villages are the only places in the world where men live nearly as long as women. Everywhere else there is a gender gap in lifespan of about five to seven years.”

So what are the Sardinian's secrets?

"One essential piece of the puzzle, I discovered, has to do with the epoxy-like social bonds of village life.”

The healthy glue of community life.

So back to the original question, do social networks actually help or hurt our social life?

I think the answer is found in understanding the difference between quantity and quality.

You really don't need volume, you need what scientists call 'strong' relationships.

So for me the answer is simple - use social networks to find old friends you lost touch with and to invite them over for dinner or game night.

My action plan based on this book (always make sure you have a practical action plan for every book you read or conference you attend) is the most practical action plan ever.

In fact, I used to do this but I stopped for some stupid reason.

I am going to have a game night once a week on a set schedule at my house.

And I'm going to use social networking like Facebook, email, and texting to invite them.

Can't get simpler than that.

What is something simple you can do to increase the amount of in-person, "strong" social connections you have?

Direct download: Are_Facebook_and_Twitter_Bad_For_Youwww.MP3Fiber.com.mp3
Category:general -- posted at: 4:33pm PST

Is violence ever justified? It’s a hard question. 

I just saw the movie “American Sniper”. Some people are saying it’s military propaganda, while others say it’s the story of a true American hero.

When I’m confronted with hard questions like these I look to people with more expertise than me. I go straight to the top. I’m fortunate enough to be friends with Dr. David Buss and he sent me the fifth edition of his book “Evolutionary Psychology”, which I have read many times.

There are good arguments for both sides. Clearly Martin Luther King Jr. and Mahatma Gandhi were very effective in their campaigns for non-violence.

But what about WWII, where Hitler was met with violence and the war was almost lost due to inaction? It took a long time for the Allies to join the war; the U.S. didn’t even get there until Pearl Harbor and it almost cost them the victory.

When we’re confronted with hard questions like these we tend to oversimplify. Remember what Albert Einstein said, “Everything should be made as simple as possible, but not simpler.” This question is not something to be oversimplified, though most people will. 

When you break your leg you don’t go to an amateur. You go to someone who has spent 20, 30, 40 years of their life setting broken bones. 

In Chapter 5 Dr. David Buss talks about cooperative alliances - he calls it “the problem of group living.” In your life you will come across people who are free-riders; you give, and they take without giving in return. You will also meet defectors - these are people who betray you. This problem of group living is something that we’re all confronted with. So why do we participate at all? Buss says, “The beauty of reciprocal altruism is that both parties benefit.” 

In an ideal, Utopian world there would be no military because people advance through cooperation. We grow emotionally, socially, and intellectually by working together. 

The problem of war and violence is certainly one of people not getting along, and part of that is because of defection and free-riding. You see this among nations - at some level we must get along on both a national and global scale. 

Buss says, “Experiments show that higher levels of cooperation occur when a system is in place to punish free-riders - inflicting costs on those who fail to contribute their fair share.”

When someone makes a mistake, should you yell at them? A wise person would say, “It depends!”

It depends on the type of person - some are motivated by aggression and some are not.

It’s the same with violence - it depends on the situation. 

For Martin Luther King Jr., who was leading a small minority against a nation, rising up with arms would be counterproductive. When Mahatma Gandhi was fighting imperialism in India, violence wouldn’t have helped him. He used non-violence and it worked. But like I said, if you tried that during WWII it might get you killed. 

The most effective strategy for most environments is something called ‘tit for tat’ theory, which was developed by two scientists; Robert Axelman and W.D. Hamilton. Buss says, “Axelrod identified three features of this strategy that represented the keys to its success: (1) Never be the first to defect-always start out by cooperating, and continue to cooperate as long as the other [person] does also; (2) retaliate only after the other has defected-defect immediately after the first instance of nonreciprocation; and (3) be forgiving-if a previously defecting [person] starts to cooperate, then reciprocate the cooperation and get on a mutually beneficial cycle. To summarize: ‘First, do unto others as you wish them to do unto you, but then do unto them as they have just done to you.’"

Aristotle said, "Anybody can become angry - that is easy, but to be angry with the right person and to the right degree and at the right time and for the right purpose, and in the right way - that is not within everybody's power and is not easy."

Going to war is easy. Being a pacifist is easy. But to do the right thing at the right time? That’s difficult. To know when to be aggressive and when to be passive is difficult.

You must become wise. You can’t live your life with simplistic, black and white thinking.

As either an individual or a group, when is war justifiable? When is it the right time to be pacifistic or aggressive? Leave me a comment below and let me know your opinion.

Direct download: Is_Violence_Ever_Justifiedwww.MP3Fiber.com.mp3
Category:general -- posted at: 6:58pm PST

There’s only one way for you to rise up out of the ashes in any area of your life. And it’s to combat a disease, a mindset that has poisoned the minds of millions. If there’s one thing that’s sure to kill your dreams and goals in life, it’s learned helplessness. If there is one ounce of this in your brain, dig it out. Because if you don’t get rid of it it’ll grow and become a poison that stops you from living the good life. I talk more about learned helplessness in Step 7 of my 67 Steps Millionaire Mentor Series. Click here to check out the program -- http://bit.ly/1u7VKeB

Psychologists Martin Seligman and Steve Maier conducted an experiment where they put dogs in a locked cage and gave them electric shocks. At first the dogs jumped, and yelped, and tried to get out but eventually they just lay down and took it. They learned to be helpless. The psychologists then left the door of the cage wide open and shocked the dogs again, but the dogs stayed in the cage because that’s what they’d been trained to do.

You and I have a medieval mindset. Back then, if you contracted a disease it would most likely kill you. Germ theory didn’t exist until a couple of centuries ago – our ancestors didn’t even understand that they could prevent transfer of disease just by washing their hands. 500 years ago life was like a box – you were caged in. If you were born poor, you died poor; there was virtually no way to get a better life.

But guess what? It’s a new year, it’s a new century, and we're free from these cages. What plagues us is the voices of 10,000 generations whispering that the cage is still locked. In my last video I talked about Stephen Hawking, who was able to look past his debilitating disease and live an abundant life. We’re not hampered by the environment, we’re hampered by the mirage of this cage that we feel over us. It’s been transmitted by our DNA so in a sense it’s not our fault, but it is our responsibility to change it

I read an interesting book about internal rebel forces in WWII. In France there were freedom fighters who rose up to sabotage the Nazi forces on behalf of the allies, and died for their beliefs. The author argues that these deaths were a complete waste because the sacrifice made by the rebels didn’t really help the war at all. What ended the war was industrial power – having more tanks and weapons than the enemies. Rallies and protests might make you feel like you’re making a difference, but at the end of the day they don’t really help much. 

A study in “The Millionaire Next Door” found that the average high-net-worth individual worries about things within their control, while poor people tend to worry about things that are outside their control. That’s learned helplessness – if you feel for too long that you can’t fix your situation then you lie down in the cage and stop trying. Protesting won’t solve anything. What you should be doing is reading a book on finance or health, finding a mentor, travelling the world, and saving more money.

Focus on what’s in your control. Before you start protesting, read a book about your cause. Allan Nation used to tell me, “Before you can change anything you have to understand why it is how it is." 

Earn the right to be a protestor. 

Start the revolution in your own brain. 

What’s the biggest area of learned helplessness in your life and what can you do to fix it?

Direct download: Start_A_Revolution_In_Your_Own_Brainwww.MP3Fiber.com.mp3
Category:general -- posted at: 4:23pm PST

I’m not really into materialism but I have to admit fast cars are pretty fun.

In business and in life it’s important to have a mix of selfish and unselfish goals.

Why is capitalism so successful?

It’s based around the first cognitive bias – the reward bias.

Adam Smith says that you have a reward mechanism built into your mind in terms of what you want to buy and what you want to consume.

But more importantly, everything in business is about creating customers. So whether you own your own business or work for somebody else you still have to focus on creating a customer base.

“There is only one valid definition of business purpose: to create a customer.” 
- Peter Drucker

A lot of people get confused about what a business exists for. They think it exists for personal profit, or net profit for shareholders, or that it exists for charitable purposes: to save the world.

All of those goals are real, some are worthier than others, but at the end of the day they’re there to create a customer.

Without customers you have nothing.

The most important thing to understand is that you not only have to be able to create a customer, but you also have to be able to capture the value that you create.

One of the biggest mistakes people make in business is to create value but not capture it. 

It’s not enough to have great skills. 

You need to be able to monetize them.

Ideas create value, but creating and capturing are not the same.

The average person in Los Angeles makes $52,000 per year, but that’s not enough value. Over 30 years you will capture a value of about $1.5 million, but how much value do you think you’re capturing for someone else? If an employer is willing to pay you $52,000 they’re probably making at least twice that profiting from your work.

You can work for other people, it’s good to learn from your competitors, but there comes a day when you have to say, “Enough is enough, and now is enough. Now it’s my turn.”

You can do it as a more highly paid employee, as a partner, or as a solo entrepreneur.

But make no mistake, you can’t find the “good life” if you don’t capture your own value.

Like Henry David Thoreau said, “The mass of men lead lives of quiet desperation. What is called resignation is confirmed desperation.”

Some people try to capture value by forming their own business, but that doesn’t always work because you need skills. There are 50-60 skills you need to have to run a successful business.

A lot of people oversimplify things. 

“Everything should be made as simple as possible, but not simpler.” – Albert Einstein

What you really need to do is “know thyself”. Peter Drucker says, “Success in the knowledge economy comes to those who know themselves - their strengths, their values, and how they best perform.” 

Entrepreneurs and people who create wealth and financial freedom always follow the same rule. 

They follow the rule of knowing themselves.

Try taking a personality test. I recommend the Myers-Briggs Type Indicator – it measures the ways in which we experience the world and make decisions.

Identify your strengths and weaknesses, and build a business around that.

Knowing yourself is the quickest path to not only wealth, but fulfillment. The average person spends only 12% of their life doing something they really care about.

What’s more important that the money you make is the quality of the minutes you spend. You don’t want to spend 12% of your life doing what you love, you want to spend 88% of your life doing what you love. You have to invert it; the rest of society is lost. 

“Wide is the gate and broad is the road that leads to destruction, and many enter through it. But small is the gate and narrow the road that leads to life, and only a few find it.” – The King James Bible

The first step in capturing monetary value is knowing yourself. Peter Drucker says that it is only when you build on your strengths that will you be good enough for people to pay you for what you know.

You can’t build on weakness, so take the time to find your true strengths and capitalize on them.

Capture your own value by building a business around the things you’re best at and wealth and happiness will come naturally to you.

Visit tailopez.com for more advanced material like this.

Direct download: EPISODE_ONE.mp3
Category:general -- posted at: 4:40pm PST

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