The Tai Lopez Show

“When you poll your audience, you discover their values, which allows you to align your content/product/service better with what they value” - Tai Lopez

(click to tweet)

While a lot of people can make some money even with poor marketing techniques, when you start talking about 8-figure and above businesses, you need to really, REALLY know what you’re doing.

Today, I am talking about how you can use social media and an understanding of human behavior to create a funnel that takes cold traffic and brings them all the way to the point of purchase.

In dating, most people will not sleep with a potential mate until they have spent a minimum of 7 hours with them, and in marketing we see a very similar thing: Unless you can find a way to spend a good amount of time with potential buyers, you will have a very hard time converting cold traffic into customers.

But if, through social media and carefully crafted funnels, you are able to continually show up to them, time and time again until, over time, you have achieved those 7 hours, the likelihood that they will become customers increases exponentially.

That is what I am teaching you how to do on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Hard work is only 20-25% of the formula for success” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • Master the 25 cognitive biases to understand the fundamentals required to grow your social media following
  • Use the VRIN score:
    1. Value
    2. Rarity
    3. Inimitable (could you do it yourself?)
    4. Non-substitutable
  • When you poll your audience, you discover their values, which allows you to align your content/product/service better with what they value
  • Don’t post if the average of the 4 VRIN factors is less than an 8
  • To get to an 8-figure business, you have to have a funnel that is incredibly convincing
  • Hard work is only 20-25% of the formula for success
  • A certain amount of time is required to build enough trust to get a sale, and this can be accomplished either in-person, or through social media
  • There will always be a small amount of people who buy from you even when your marketing is bad. But to get to the 8-figure level, you need to be very, very good at marketing
Direct download: tai_lopez_-_12-3-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT