The Tai Lopez Show

“Irrational in the consumer world is latin for huge margins” - Scott Galloway

(click to tweet)

When you can introduce sex appeal into both your product and your marketing, you will see your margins and profits soar. This is one of the secrets to the appeal and massive margins of Apple, and today Scott Galloway is digging into how to use sex appeal and an appeal to the irrational urges in marketing and product design to be massively successful in business.

Humans can sense beauty in someone else, even at 50 paces away, and from any angle, because we are programmed to sense it even before we see it, so when you can find a way to bring that element into your business, you will find that you are far more successful.

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“If you can tap into sex appeal in your marketing and product design, you will be able to attain massive margins” - Scott Galloway

(click to tweet)

Points to Keep In Mind

  • If you can tap into sex appeal in your marketing and product design, you will be able to attain massive margins
  • Even if you’re in a monogamous relationship, increasing your sex appeal will still be a strong urge for you because of evolution
  • You need to tap into irrational margins in business, because the margins created by sex appeal will be the largest of any margins
  • Someone can tell of someone else is beautiful from any angle, from 50 paces away. We sense it
  • Markets value recurring revenue companies at a multiple of revenue versus a multiple of profits, so a business built on this model can get a much more favorable valuation
Direct download: tai_lopez_-_12-1-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST