The Tai Lopez Show

“Most entrepreneurs fail at targeting. They have OK landing pages, good creative assets, but they don’t know how to target. Spend marketing dollars on the people who will actually purchase your product.” - Dr. Alex Mehr

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You can’t make money without understanding people.

From negotiating deals to managing employees, every touchpoint of operating a business involves working alongside others. Without a basic understanding of human psychology, you will get taken advantage of by others, and as a result be unable to grow the business to its potential.

On today’s episode of The Tai Lopez Show, we are taking a moment to recap some of this week’s highlights. From discussing the most important personality traits to have in your employees to designing the highest-converting website layouts, today’s episode will empower you to push new boundaries in your personal and professional life.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If you go to entrepreneur conferences and walk into a room with 500 entrepreneurs, you are now in a room of 500 insane people.” - Tai Lopez

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Points to Keep In Mind

  • When first starting out, create a more clean website
  • Use video marketing to sell yourself by broadcasting your authority on the subject
  • Sell products that people use, not what you prefer/like
  • Start with products with a price point lower than $100
  • Use ClickFunnels or Shopify to create your e-commerce store
  • It used to take 6 months to make a website, now it takes less than 60 minutes
  • Most narcissists don’t see themselves as narcissists
  • Extroverts like new things; introverts like routines
  • Machiavellianism is sneaky, two-faced, manipulative; linked to being bullied as a child
    • Characterized as people who pursue in an interpersonally exploitative strategy
  • Higher narcissism means higher extroversion and creativity
  • Childhood bullying is tied to higher levels of machiavellianism
  • Studies show men are more psychotic than women
  • Use Narcissism Personality Test to find out which how you score on: authority, self-sufficiency, superiority, exhibitionism, exploitativeness, vanity, entitlement
  • Don’t only learn from your own experience; listen to others’ mistakes to prevent them from entering your life
  • Don’t let ego get in the way of your methodology during times of success; do the risk analysis
  • Listen to your mentors
  • Study your past patterns/cycles to figure out what was behind times of success and failure
  • Refocus on the relationship on your customer
  • Being honest can double your click-through rates
  • Every online business has 3 elements:
    • How you’re going to drive people to the website
    • A landing page that offers a small exchange of value for email address
    • Lifetime value for visitor moving forward
  • You want to sell things with a price point less than $100
  • Making your online business subscription model will triple your revenue
  • Use ClickFunnels to start a website with sales funnels cooked into it
  • New entrepreneurs are better off selling other people’s products.
    • Next step is: white-label someone else’s product or come up with your own proprietary product
  • Use your iPhone to film intro video that will live on the landing page of the website
  • Difficult for visitors to leave if there is a picture of a human face looking out of the computer
  • Optimize your landing page mobile
  • Jeff Bezos’ original Amazon.com in 1994 cost $100,000
  • Think of Facebook Ads in terms of pizza: campaigns, ad sets, and targeting
  • Always optimize for conversion (usually for sales)
  • Try to make money while you’re doing other stuff
  • The key subscription models is retention
  • Make 3-4 minute video ads on YouTube and Facebook that route visitors to your site
  • Use USPTO.gov to check your name against existing trademarks
  • There’s no chance without a change in your routine
Direct download: TLS_2-18-18_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT