The Tai Lopez Show

“Tell a story. Each of you needs to become a Steven Spielberg. Someone who can tell the amazing story that is the movie of your brand.” - Tai Lopez

(click to tweet)

Marketing is storytelling. And with your website, the story must be simple.

Who are you? What product are you selling? Why are you selling it? These are the questions floating around in the visitor’s head, so it is the company’s responsibility to provide those answers on their website.

But so many times I visit a company’s website and am blown away by how they choose to bombard me with information I don’t need.

On today’s episode of The Tai Lopez Show, we teach you how to make money from your website by going through a number of followers’ websites and diagnosing the issues with each. From copywriting to photography choices to overall site layout/design, the opportunity to tell a killer story requires executing on all fronts, and that’s why I’m here to help.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Education is the most outdated part of the global system. Online education is the future. Your kids and grandkids are going to look at you and say, “You didn’t learn online? You went to schools and buildings? What’s wrong with you?” - Tai Lopez

(click to tweet)

Points to Keep In Mind

  • A good story is one that can be easily understood
  • Showcase what you sell and the faces behind the company
    • Kim Kardashian’s Instagram posts get twice the engagement when she shows her face
    • Studies show 6-month olds track human eye movement
  • You have to sell reward not pain
  • Don’t be self-important, Apple and Amazon don’t have a big logo on their website
  • Use video: Google conducted a survey that by 2020 all internet activity will be watching video
  • ‘Before and after’ imagery sells, especially with weight-loss products
  • About Us section needs to be about the person, not the company
  • Nobody ever woke up thinking “I need to register today,” so don’t use the CTA ‘Register Now’
  • You have to sell high-appetite products
  • Robotic income is when you make money online while doing something else
  • Use Alibaba or Amazon fulfillment for a white-label, drop-shipping brand
Direct download: Tai_Lopez_-_12-11-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST