The Tai Lopez Show

“The name isn’t important. What is important is the story behind the name.”- Patrick Bet-David

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The opportunity for your personal brand is greater than the opportunity for your business' brand.

The people who ask, "Do you really need both?" are failing to see this truth. With a personal brand, you are able to differentiate yourself from the competition in a wildly unique way. The landscape caters to individuality; it’s a platform for self-expression. However, with a business’ brand, the story behind the product or service inevitably gets diluted by the fact that it is a product or service and not an individual.

This means that succeeding with both brands requires different sets of skills. Maybe you’re shy and don’t believe you can be in front of a camera promoting who you are or what you represent. Or maybe it’s the opposite, that you aren’t sure what the story is behind your product or service, or if you do, you don’t know how to tell it.

On today’s episode of The Tai Lopez Show, we are joined by Patrick Bet-David, who has succeeded with both his personal and business brands. A child-refugee from Iran, Bet-David ultimately landed in America where he founded his insurance company, PHP Agency, which now employs over 6,000 people. And in more recent years, with the rise of the Internet and social media, Bet-David knew he had to launch his personal brand, Valuetainment, which has 400,000+ subscribers on YouTube.

Patrick discusses the challenges one faces when growing a business or brand in today’s episode. From selling such an unsexy product like insurance figuring out who to hire when growing his team, Patrick Bet-David has a lot to teach us and we are hear to listen and learn.

And don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“I think shadowing is a very useful tool. Learn from others, see what they’re doing right, what they’re doing wrong, and where you can do better.” - Patrick Bet-David

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Points to Keep In Mind

  • Get specific on your target audience
  • Confucius said: “The man who chases two rabbits catches none.” Read Gary Keller’s The One Thing to figure out your one rabbit
  • Find competitive markets that you can put one twist to make new markets with no competitors - The Blue Ocean Strategy
  • Find a way to minimize mission, the smaller you get the more you can make
  • When hiring, view talent as talent
    • A genius maid will be better at marketing than someone who thinks he/she is a genius at marketing
  • Use personality questionnaires for hiring (ex: STAR); most will tell you the same thing
  • When interviewing, find the interviewees point of motivation to take action
  • Read The Quiet Power of Introverts
  • You can judge a lot by how long someone works with their family
  • Shadowing people is the most important lesson in business
  • Social media will equalize the world by sharing information barrier-free
Direct download: Tai_Lopez_-_12-13-17_-_FINAL_MIX_V4.mp3
Category:general -- posted at: 2:00am PST

Sign up for my new Bitcoin Cryptocurrency Mastermind Here

“It’s not hard to see the future. Getting the timing right is the part you need to get right.” - Brock Pierce

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The golden rule is: Only invest in things you understand.

And with cryptocurrency, what needs to be understood is more complex than the average investment decision. It’s not a company’s stock or sector of the economy you’re betting on. It’s an entirely new monetary system you’re saying that people will adopt.

This extra dimension to the investment adds research. Terms like ‘blockchain’ and ‘ICO’ are things we must know. Understanding when and where to use virtual vs. physical wallets is part of the investor’s responsibility. And trying to learn why Bitcoin can go from $7,000 to now $14,000 in one month will separate you from the other crypto-investors.

Fortunately, we live in an age where we can seek out expert opinions, and today we are joined by the Chairman of the Bitcoin Foundation and Cofounder of Blockchain Capital, Brock Pierce. Brock has been in the digital currency game for the past 20 years, and on today’s episode of The Tai Lopez Show, he covers everything cryptocurrency-related.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“A billionaire isn’t someone with a billion dollars. A billionaire is someone who has positively impacted the lives of a billion people.”- Brock Pierce

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Points to Keep In Mind

  • Cryptocurrency technically defined is a monetary system based on math and cryptology governed on a peer-to-peer basis.
    • It works on a blockchain technology - which is a decentralized and distributed digital ledger, used to record transactions across many computers. This makes it so that the record cannot be altered retroactively.
  • If cryptocurrency reinvents money, then ‘money is power’ will shift to ‘technology is power’ or ‘consciousness is power.’
  • Easier to think about cryptocurrency as digital gold or Gold 2.0 because it isn’t good for transactions (yet)
  • Cryptocurrency is a bubble but so is everything else
  • Currently in an emotional market based on sentiment being driving force of prices
  • The blockchain will bring security to Data Transport Protocol
  • Read the Innovator’s Dilemma to learn how the incumbent gets disrupted by the startup
  • If buying your first coins, use exchanges (these are your on/off-ramps into this world)
  • Once you have procured coin, move it to both a virtual wallet and a physical (hardware) wallet
  • For virtual, think about desktop/mobile needs for security purposes
  • For physical wallets, have a backup placed in another location

Sign up for my new Bitcoin Cryptocurrency Mastermind Here

Direct download: Tai_Lopez_-_12-11-17_V3_with_CTAs_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“Tell a story. Each of you needs to become a Steven Spielberg. Someone who can tell the amazing story that is the movie of your brand.” - Tai Lopez

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Marketing is storytelling. And with your website, the story must be simple.

Who are you? What product are you selling? Why are you selling it? These are the questions floating around in the visitor’s head, so it is the company’s responsibility to provide those answers on their website.

But so many times I visit a company’s website and am blown away by how they choose to bombard me with information I don’t need.

On today’s episode of The Tai Lopez Show, we teach you how to make money from your website by going through a number of followers’ websites and diagnosing the issues with each. From copywriting to photography choices to overall site layout/design, the opportunity to tell a killer story requires executing on all fronts, and that’s why I’m here to help.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Education is the most outdated part of the global system. Online education is the future. Your kids and grandkids are going to look at you and say, “You didn’t learn online? You went to schools and buildings? What’s wrong with you?” - Tai Lopez

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Points to Keep In Mind

  • A good story is one that can be easily understood
  • Showcase what you sell and the faces behind the company
    • Kim Kardashian’s Instagram posts get twice the engagement when she shows her face
    • Studies show 6-month olds track human eye movement
  • You have to sell reward not pain
  • Don’t be self-important, Apple and Amazon don’t have a big logo on their website
  • Use video: Google conducted a survey that by 2020 all internet activity will be watching video
  • ‘Before and after’ imagery sells, especially with weight-loss products
  • About Us section needs to be about the person, not the company
  • Nobody ever woke up thinking “I need to register today,” so don’t use the CTA ‘Register Now’
  • You have to sell high-appetite products
  • Robotic income is when you make money online while doing something else
  • Use Alibaba or Amazon fulfillment for a white-label, drop-shipping brand
Direct download: Tai_Lopez_-_12-11-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“We built a tribe of people who have a shared belief, a vision, that they’re going somewhere.” - Russell Brunson

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This past week was filled with highlights on The Tai Lopez Show, and today we’re taking a second to recap some of the best moments. From learning strategies on how to drive online traffic to understanding the ins and outs of credit card perks to reframing our understanding of branding as a tribe’s movement - this week saw guests Neil Patel, Stephen Liao, Lavar Ball, and Russell Brunson take our knowledge to the next level.

This caliber of education and knowledge-dropping is routine on The Tai Lopez Show. Subscribe wherever you listen to podcasts (Spotify, iTunes, SoundCloud, etc.) and transform your workout or daily commute into the inspiring hour that gets you taking your entrepreneurial visions to the market.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You don’t have to get customers with Google Trends. If it’s up and coming, that means everyone is Googling it. If you create the product, you can make a ton of money.” - Neil Patel

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Points to Keep In Mind

  • Use Google Trends to find what holes are in the market with little competition
  • Get certified on Google Adwords and use YouTube to learn how to do Facebook Ads
  • Don’t act like a stranger (“Nice to e-meet you!”) in cold-emails to CEO. If he/she forwards internally, the new point-of-contact will assume you two know each other
  • Establish relationships with banks by paying 90-100% of your credit card payment. This will make the time when you need to do a CLI (credit card line increase) easier
  • For those under 18, get authorized on your parents/relatives’ cards to inherit rapport with banks
  • In marketing, tell the stories necessary to break people’s false beliefs
  • Introverts can still make great content despite what they might think.
  • Extrovert + introvert make best business partners - read Working Together by Michael Eisner if seeking advice on business partnership
  • Real estate is where dumb people get rich
Direct download: Tai_Lopez_-_12-10-17_-_FINAL_MIX_V2.mp3
Category:general -- posted at: 2:00am PST

“I thought if we’re a software company, then we’re just a commodity that will eventually get priced out. We needed to build something bigger, where people felt part of a movement.” - Russell Brunson

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The movement behind a product is more important than the product itself.

Take Apple for example. Yes they create some of the sleekest and most well-functioning products in the space, but it's not the iPhones and Macbooks that fueled the tech-giant's rise to what is now valued at over $900 billion. It's what having an iPhone or Macbook says about you.

This is the reality of today's business landscape. Brands operate as tribes, and if you own the brand's product, then you are behind that tribe’s movement or message. You’re wearing the ID badge that tells others you speak the language of that tribe, and if you see others with the same product as you, you know you can have a conversation with them.

On today’s episode, we have Russell Brunson, owner of ClickFunnels.com, talking about brand tribalism. In the early days of Russell’s launch, he had ClickFunnels enthusiasts create a tribe called “FunnelHackers.” Since then, Russell has helped business owners spell out the message of their tribe as well through the use of his tool.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“I’m a big pattern guy. If I see a pattern, I look at the pieces to understand the elements of the movement. Then I know how to amplify it.” - Russell Brunson

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Points to Keep In Mind

  • If you don’t create a movement behind your brand, you will lose to those who do
  • Apply Maslow’s hierarchy of needs: 1) physiological, 2) safety, 3) love/belonging, 4) esteem, and 5) self-actualization to your brand
  • Be on the lookout for what users of your product begin to call themselves - ClickFunnels users coined the term “FunnelHackers” and Russell followed by making t-shirts
  • If you succeed building a tribe, users of your product will not view your product as a tool but rather as part of their identity
    • Therefore, they will view the competition as threatening, not enticing
  • People just want to belong to something  
    • The rise of gang membership tracks with the decline of the family unit (David Buss)
Direct download: Tai_Lopez_-_12-9-17_V2_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“The reality is when you first start something you’re gonna suck. But if you keep doing it, the less and less you’re gonna suck and eventually you’ll be good.” - Russell Brunson

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Starting a business once required a lot of time, money, and energy.

But today, if you have an idea for a business, you can launch it almost immediately. Gone are the times of needing to write a business plan and get investments before discovering if your idea fits into the market. Now, in less than an hour, you could find a product source online, open a web store, and begin selling your idea.

Today we are joined by Russell Brunson, owner of ClickFunnels.com, a website-builder that has sales funnels cooked into it so that you can do one thing very easily and well: get customers landing on your website immediately. This was the problem Russell wanted to solve. He, like many of us, had hundreds of business ideas buzzing in his head and wanted to streamline the process to getting a product into the market.

Learn about Russell’s path to building a 9-digit SaaS company on today’s episode of The Tai Lopez Show!

And you can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“People who buy stuff buy stuff. If someone’s not willing to give me $5 for shipping & handling, they’re never going to give me $100/month for software.” - Russell Brunson

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Points to Keep In Mind

  • “Winnow the wheat from the chaf” - find the customers who will pay by setting up payment walls and go after those that make it past them
  • Extrovert + introvert make best business partners - read Working Together by Michael Eisner if seeking advice on business partnership
  • Best headline: How To [Insert Good Thing] Without [Insert Bad Thing]
    • People are motivated by reward and avoidance of pain - hitting both of those is a double psychological bias, called the Lollapalooza Effect
  • Put $10 in Facebook ads behind videos of you endorsing your product - those who don’t make content lose
  • Email campaigns will never be replaced
  • Good copywriting isn’t just the right words. It’s putting the right things in the right place
  • The most powerful word in the English language is “imagine”
  • To be able to sell to the masses, you have to understand people’s false beliefs and shatter them
    • The three false beliefs people have are about: 1) their need for the product, 2) their internal ability to use the product, and then 3) how external factors will influence their use of the product
Direct download: Tai_Lopez_-12-8-17_russel_brunson_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“When I first started, I had no idea what credit card points were. Now I stay at Ritz-Carltons and fly first-class for free.” - Stephen Liao

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The best way to learn history is to travel the world for free.

But our school system doesn’t teach us this. We’re tested on the year the Mongols invaded Europe instead of learning how to score free travel points from credit card companies so we can actually go visit Europe.

Today, Stephen Liao teaches us how to sift through the world of credit card perks to be able to do just this. Stephen dropped out of Stanford to figure out the credit card game just a year ago, and today he has a credit-limit that exceeds $3 million spread across 220 different credit cards. If he’s not flying first-class, he’s on a private jet. And if he’s not staying at the Waldorf Astoria, he’s at the Ritz-Carlton.

This is all because he’s figured out how to hack the credit card companies and beat them at their own game. Between the cash back, the flight miles, the discounts at other vendors, he distills all of it on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Make this a law in your brain: only spend money that you physically have in your bank account. That way you’ll never go into debt and never miss a payment.” - Stephen Liao

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Points to Keep In Mind

  • Play the long game on credit cards. Don’t ever spend money you don’t have
  • If you need to file a dispute, do it at CFPB.gov
  • Discover it® for a beginner credit card
  • Chase Freedom with 5% money back (MB) for an intermediate credit card
  • Chase Sapphire Reserve for an advanced credit card
  • Establish relationships with banks by paying 90-100% of your credit card payment. This will make the time when you need to do a CLI (credit card line increase) easier
  • For those under 18, get authorized on your parents/relatives’ cards to build rapport with banks
  • Ask friendly questions to the people at call-centers
  • For people with bankruptcy history, adopt HUCA (Hang Up Call Again) philosophy when dealing with credit card companies over the phone
  • Use uscreditcardguide.com to research each card’s points
  • Figure out how to get ‘status’ with each credit card
  • With Chase Sapphire Reserve/Preferred call annually to waive retention fees
  • Try to get status with each card (ex: Delta’s status for travel allows you to upgrade to first-class for free)
  • Join Tai Lopez’ credit mentorship at tailopez.com/credit
  • Build business credit for business owners
  • Don’t just seek out credit cards with cash back
    • There are some that let you convert membership rewards (MR) points to cash back
  • Secured credit cards are for students or the unemployed
    • You give the amount of money that starts your beginning credit line (ex: Capital One Platinum)
Direct download: Tai_Lopez_-_12-7-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“Whatever you do, you’re gonna have to suffer the consequences good or bad. So do you.” - Lavar Ball

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There’s nobody out there like Lavar Ball.

For the past year, we’ve seen him take over headlines, making controversial statements about the talent of his son Lonzo or justifying the $495 price tag on his Big Baller Brand sneakers. For the critics, this is fodder to create the next news story. But for us marketers, this is utter genius to watch and learn from.

There’s an old saying that any press is good press, and it seems that Lavar Ball lives by that. But the more you listen to him in interviews, the more you learn that he’s just doing him. He actually believes his son is better than Stephen Curry, and that his shoe is worth that price. He’s not doing it for the headlines; he’s doing it to be true to himself.

On today’s episode of The Tai Lopez Show, we catch Lavar for a few minutes to talk about his marketing and life philosophies. If there’s one thing we can take away from Lavar, it’s that staying true to your vision is what’s most important.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The key to life is doing what you love to do, and if you happen to get paid for it, you won.” - Lavar Ball

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Points to Keep In Mind

  • Be true to yourself and do marketing your way
  • Anytime you’re in the limelight you’re gonna have 50% of the people like you, and 50% of the people who don’t
  • Get behind your children’s passions and make it fun
  • To get the best out of people, you have to know their strengths and play to them.
  • Sometimes less coaching is the best coaching
  • Your team will lose if there’s no flow between the members
Direct download: Tai_Lopez_-_12-6-17_v2_-_Lavar_Ball_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“Email the investors. They’re the guys who write the check. They’re the guys that say hire this guy.” - Neil Patel

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When soliciting business or seeking out clients online, it’s important to be as efficient and effective as possible. But too often we get trapped in our old habits that aren’t producing the results we need. Not only is it hard to realize when this is going on, but even if you can - it’s equally, if not more challenging, to find out who has the answers and what advice they can offer you to change your ways.

Luckily, Neil Patel is here to clear up the whole picture. He’s a New York Times Bestselling Author, Entrepreneur magazine named him a Top 10 Marketer, and today - he spells it all out for us: How to cold-email a CEO, what websites to use when trying to lock in high-paying clients, and finally what (free) online resources are there to help you become the best online marketer.

To be successful in business today, you need to know online marketing inside and out, and that’s what we’re teaching you on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The easiest money-maker and best service to offer is paid ad management (PPC).” - Neil Patel

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Points to Keep In Mind

  • Don’t go after the big guys when engaging on social media or seeking out clients
  • Craigslist over Indeed.com if you’re just beginning to seek out clients online
  • Recently-funded startups get pressure from investors to spend money to make the next Uber. Use Crunchbase news to find which ones just received their money
  • When pitching your services via email - email both the CEO and the investors with where you think the company is messing up and how you can fix it
  • Google AdWords, Facebook Support Center, and YouTube is the new ad-school
  • You just have to be better than most people
Direct download: Tai_Lopez_-_12-5-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST

“If you’re pitching an investor and they say no, they’re not saying no. They’re just saying not right now.” - Neil Patel

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In business, regardless of your product or service, an effective online strategy is essential to your success.

Whether that means a well-designed website that converts visitors into customers, or an engaging social media presence that dialogues with customers - it’s mandatory to infiltrate the Internet and show up on people’s screens if you want to succeed in today’s business world.

However, having the intention to do that and actually doing it are two different things. Fortunately today, we are joined by the best internet marketer around; no person is better at driving traffic than Neil Patel. Neil is a New York Times bestselling author, Entrepreneur magazine named him a Top 10 Marketer, and today he is sharing his secrets by distilling the complicated world of online marketing.

For those of us looking to take our business to the next level - Neil will share his methods to seek out and lock down higher-paying clients and investment money. How do you frame yourself as a social media marketer, what value can you offer in PPC advertising, and what can Google Trends offer you.

Learn all of that and much more, on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“I look for someone who is very good at one thing, not kind of good at a lot of things” - Neil Patel

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Points to Keep In Mind

  • Don’t go for the big guys and instead seek out smaller clients
  • If you are looking to launch a physical product, use GoogleTrends to find what holes are in the market and opportunities
  • Investing is a long-term game, especially with currency and real estate
  • K.I.S.S. - Keep It Simple and Stupid
  • Helping investors for free and building authentic relationships is the easiest way to make money
  • Scratch their back before you ask them to scratch yours
  • “The man who chases two rabbits catches none.” Focus and be very good at one thing
  • Don’t act like a stranger (“Nice to e-meet you!”) in cold-emails to CEO. If he/she forwards internally, the new point-of-contact will assume you two know each other
  • An important element in a cold email is to ask for them to forward it: “If you can, please forward this to the person in charge of marketing so that I don’t waste any more time.”
  • For writers, use Udemy and Google Trends to find what topics people are interested in
  • Get a superpower and build around that superpower
  • Figure out what you do like by figuring out what you don’t like
  • If you’re going to invest, think long-term strategies. Things go up like crazy, and they go down like crazy, the way you win is by thinking long
Direct download: Tai_Lopez_-_12-4-17v3_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PST