The Tai Lopez Show

“You have to dream so big that people think you’re crazy” - Naveen Jain

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Do you dream big enough?

Billionaire Naveen Jain says that the bigger you dream, and the more audacious your goals, the easier it is to attract top talent to what you’re trying to do. In addition, audacious goals make getting press much easier as well. With top talent and press on your side, raising capital becomes much easier to do, and this is Naveen Jain’s secret to success.

When you measure you success by how many lives you change, you start to think differently. Instead of placing earning money at the top of your priorities, your attention is now focused on the right things, and the money follows.

Learn how to dream bigger with Naveen Jain on this episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“When you think big, you attract other big thinkers, and the best and brightest in the world” - Naveen Jain

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Points to Keep In Mind

  • You have to dream so big that people think you’re crazy
  • When you start believing something is impossible, it becomes impossible for you, but not for others
  • When you think big, you attract other big thinkers, and the best and brightest in the world
  • Capital comes easy when you create an amazing team, and teams form around audacious goals
  • When you focus on making money, it’s hard to make a lot of money. Focus on the massive problems, and then the money comes
  • The best starting point is to just do it
  • If you want to disrupt industries in a major way, you have to have the mindset of an outsider
  • Diets should be customized to your specific DNA
  • Success should be measured by how many lives you change
  • Stay intellectually curious, and learn more every day
  • The only time you fail in life is when you give up. Everything else is just a pivot
  • You have to believe your execution is better than anyone else, and if that is the case, you don’t need to protect your idea
  • Your self-worth is not what you own, your self-worth is what you create
  • The day you become humble is the day you become successful
  • If you want to attract the best talent, give them the best problem to work on
  • The best marketing is to have satisfied customers
  • As entrepreneurs, you can get press easier than you think
Direct download: Tai_Lopez_-_EP_10-23-17.mp3
Category:general -- posted at: 2:00am PDT

“All marketing is rooted in psychology” - Tai Lopez

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When launching a physical product, start with Amazon. When shopping online, customers have a built-in bias towards making purchases on Amazon, so there is little friction to get someone to buy there, as opposed to other places like your own e-commerce site.

However, as you progress, it will probably be a good idea to start making sales on your own site, whether through Shopify or some other platform, so that you can capture emails and have other methods of communicating with your customers.

We also talk about the psychology of marketing, how to be a better marketer through reading humans, and why females are actually responsible for how the definition of beauty has evolved.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The science shows that people learn slightly better online than in the classroom” - Tai Lopez

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Points to Keep In Mind

  • When you sell on Amazon, people have an existing bias: They are used to purchasing things on Amazon
  • Launch and test on Amazon, and then, once you have good momentum, you can consider moving to your own ecommerce or shopify store
  • You have to look not only at absolutes, but at subjective progress, and relative progress to yourself
  • Entrepreneurs need to be good at marketing
  • All marketing is rooted in psychology
  • Even the non-emotional people listening, who think they make decisions based off pure logic, are more swayed by emotion than they think
  • If people just like you, they buy from you no matter what you’re selling
  • The association bias will make you like things that you associate with other things you like
  • The availability bias makes us attack things that are more obvious and easy to see, while ignoring the bigger problems that are a bit more complicated to think about
  • The science shows that people learn slightly better online than in the classroom
  • Online education allows us to learn from the absolute best teachers in the world
  • In reality, women are determining what is considered beautiful, because they tend to be far more picky than men
  • In humans, females may have evolved to prefer males who were “de-weaponized.” Smiling reveals a lack of fangs
  • Males need to get in touch with their softer side
  • Money is a relatively new invention, and it has changed our culture a lot
  • The long childhood is one of the main things that separates us from apes, and the strong family culture throughout that time
  • Children do better with a dad who participates. Parental investment from both parents contributes in a major way to the quality of childhood
Direct download: tai_lopez_-_10-22-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“When you’re stubborn, you limit your opportunities and your potential” - Tai Lopez

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Stubbornness is a character trait that, if left undealt with, will wreak havoc on your attempts at success. Anytime you start to get on the right road, a tendency to be stubborn will sabotage your attempts, hold you down, and keep you where you are.

The successful in life are the constant learners, and the only way to be constantly learning new things is to let go of stubbornness, your tendencies to cling to your own ways and reject outside input, and embrace a mindset that is always learning from any input you receive.

Learn why and how to develop that mindset on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Very few lives are full of opportunities, so seize them when the appear” - Tai Lopez

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Points to Keep In Mind

  • When you’re stubborn, you limit your opportunities and your potential
  • Stubbornness, if you let it, will make you blind to the potential for happiness right in front of you
  • Very few lives are full of opportunities, so seize them when the appear
  • Many people are overly sensitive to correction
  • Anytime you are corrected, you are closer to success. But a lot of people get mad when they’re corrected!
Direct download: tai_lopez_-_10-21-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“To be good in business, you have to be able to listen carefully and read people” - Tai Lopez

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Stubbornness is a primary reason for most people’s inability to achieve what they want, and be successful on their own terms. When you are stubborn, you limit your opportunities. But the truth is that really good opportunities do not come around too often in life, so if you really want to be successful you have to seize them when they do, and take full advantage of them.

In addition, a lot of people are completely unwilling and even unable to see their own faults, because of their sensitivity to input and correction from others. When you are corrected, but all you can see or feel is how hurt you are that someone else doesn’t think you know everything, you are setting yourself up for failure.

Listen to this episode to hear the 3 reasons most people fail, and how you can avoid them, to achieve great things in your life.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“If things change, you acquire new evidence, you need to change and not be stubborn” - Tai Lopez

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Points to Keep In Mind

  • The number 1 reasons people aren’t successful is because they are stubborn and unable to change
  • To be good in business, you have to be able to listen carefully and read people
  • Most people are completely unwilling to change their routine
  • If things change, you acquire new evidence, you need to change and not be stubborn
  • By being stubborn, you limit your opportunities
  • Do not be overly optimistic. Very few lives are full of opportunities, so seize them when you do
  • Many people are overly sensitive to advice or correction
Direct download: Tai_Lopez_-_EP_10-20-17.mp3
Category:general -- posted at: 2:00am PDT

“The idea of machismo as the core of attraction is deeply flawed, and a recipe for unhappiness” - Richard Prum

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The idea of the macho-male at the forefront of what we consider attractive in males is a deeply flawed construct, and one that leads to a lot of unhappiness among humans and in relationships.

While machismo can play a role, it is important that males also get in touch with their more tender and caring side. Developing that side more fully will lead to more happy relationships on both sides, and also do a lot of good for the world socially.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Get in touch with what it means to be caring, both for partner and offspring” - Richard Prum

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Points to Keep In Mind

  • The idea of machismo as the core of attraction is deeply flawed, and a recipe for unhappiness
  • The modern idea of maleness has taken a direction that leads to everyone being more unhappy
  • Get in touch with what it means to be caring, both for partner and offspring
  • The evolutionary idea is that sperm is cheap and eggs are expensive, so males should be profligate and females should be coy. But that doesn’t explain the entirety of the human experience
  • The female pursuit of sexual pleasure is large part of the human evolutionary course, but is something that is de-emphasized today
  • Studies show that people lie in ways that bring them more in line with what they feel culture demands of them
Direct download: Tai_Lopez_-_EP_10-19-17.mp3
Category:general -- posted at: 2:00am PDT

“Beauty can function somewhat like an irrationally exuberant market bubble” - Richard Prum

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The evolutionary view of beauty has traditionally been that humans evolved a sense of what was beautiful based on practically. We’re often taught that things like the waist to hip ratio are a long-ingrained sign of fertility to men, which is why we find them attractive.

My guest today, Richard Prum, has a different view. He says that beauty can be viewed more as an “irrationally exuberant financial market bubble.” In other words, it’s not so cut and dry, and natural selection has led each of us, within our own cultures, to develop a sense of what we consider attractive, not dependent on the practicality of evolutionary considerations.

What do you think? Let me know! Leave a rating and review in iTunes, and tell me your thoughts in the review!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Beauty is a social contrivance. It’s invented by us” - Richard Prum

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Points to Keep In Mind

  • Certain aspects of science seem to be completely unexplainable
  • Beauty can function somewhat like an irrationally exuberant market bubble
  • Beauty is a social contrivance. It’s invented by us
  • Humans are evolved to be satisfied, and to find satisfying relationships
  • The evolutionary idea of beauty being practical neglects some of the concepts of natural selection in the human animal
  • In society, it could be argued that it is actually women who are defining the idea of beauty more than men
  • The idea of machismo and dominance as the core of attraction is deeply flawed and a cause of unhappiness
  • Get in touch with the idea of what it means to be really caring for your partner
  • Human diversity is a result of the diversity of mate-choice, therefore standards of beauty can be far different across cultures
  • The men who are most attractive tend to be socially attentive
Direct download: Tai_Lopez_-_10-18-17_EP_V2_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Some people think online learning is a scam, but consider the scam that is college debt with no guarantee” - Tai Lopez

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People are quick to label online education a scam, when traditional education is much closer to a scam than almost any education online. Think about it: When you go to college, you have no money-back guarantee, and often very subpar educators.

When you learn online, you have the opportunity to learn from some of the very best in the world, without any consideration of location, and not only that but many online courses, like mine, come with money-back guarantees, so that if you are unsatisfied for some reason, you can get a refund.

Plus, studies have been done which show that, in general, people learn a small amount better online than in person.

As it turns out, the science is in. People sometimes think online education is a scam just because they are not willing to put in the work to get the results, but that is a problem with the student, not teacher, and not with the education itself.

If you’re quick to label online education a scam, think it through, and ask yourself what you really mean.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Online education allows people to learn from the absolute best in the world” - Tai Lopez

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Points to Keep In Mind

  • Some people think online learning is a scam, but consider the scam that is college debt with no guarantee
  • People are skeptical of online classes, when the reality is that most people learn better online than in the classroom
  • Online education allows people to learn from the absolute best in the world
  • The classroom system, and in-person learning, is a setup that makes more people learn from subpar educators
  • A lot of people like to brag about reading books, without actually putting anything into practice
  • Change occurs in groups much better than on their own
Direct download: tai_lopez_-_10-17-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Look for existing ideas and improve on them” - James Swanwick

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Today’s episode is all about launching a physical product. I’m talking with James Swanwick about the process of launching Swanwick Sleep, and specifically their breakout product Swannies Blue Light Blocking Glasses. Swanwick Sleep is on track to do $2 million sales this year, and we’re going through what it took to get Swannies to that point.

If you are interested in starting launching a physical product, this episode will show you the steps. In addition, understand the power of Amazon when it comes to physical products. If you know how to use Amazon to it’s fullest potential, you will be able to tap into their massive customer base to move a lot of physical product.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“You should always sell stuff that you really use” -Tai Lopez

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Points to Keep In Mind

  • Don’t try to come up with something completely new. Instead take something that is already working well and improve on it
  • Look for existing ideas and improve on them
  • Find a way to shrink the size of the problem through doing the math required to get to where you want to be
  • Focus initially on the minimum viable product. It doesn’t have to be perfect at first
  • Don’t only look at absolute results, but relative results to where you were before
  • Going too fast can get you in trouble, just like going too slow can
  • You should always sell stuff that you really use
  • Connect with influencers around your product
  • To be good at marketing you have to understand psychology
  • A lot of mindset things are hardwired from the day you’re born, in your DNA
  • Blue light, after the sun goes down, is killing your sleep. Use Swannies to block the blue light after the sun goes down

 

Swannies Blue Light Blocking Glasses

JamesSwanwick.com

Direct download: Tai_Lopez_-_EP_10-16-17_v2_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“The true definition of “luck” in this modern age is learning early” - Tai Lopez

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To determine the financial value potential of something right now, there is a simple formula: Future value = present value of future revenue. This is the formula that you can use when examining business ideas and opportunities, when looking into investments, and all other areas of financial potential.

Today, I am talking about that formula, as well as why apartments are one of the lower risk real estate opportunities, the 2 ways you make money, how to monetize a brand beyond normal operations, why life is like poker, 3 ways to start a side hustle, why haters hate, why mindset is the main thing holding people back, and what the butterfly effect means for the importance of the little decisions you make everyday.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Think about life like poker: You don’t have to win every hand, just don’t go all in when you have a bad hand” -Tai Lopez

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Points to Keep In Mind

  • In the long term, something is worth: Present value of future revenue
  • Ask yourself: How much would you pay today to have a future revenue?
  • Apartments allow you to diversify your future revenue
  • 2 ways you make money in anything:
    • Capital appreciation
    • Cashflow
  • If you build a brand that is recognizable and has good connotations with it, you can make money through licensing deals without actually running the business
  • The true definition of “luck” in this modern age is learning early
  • Think about life like poker: You don’t have to win every hand, just don’t go all in when you have a bad hand
  • 3 ways to start your side hustle:
    • Look at the skills you already have instead of trying to get new skills
    • Don’t just have an idea. Go from idea to offer
    • Launch before you think you’re ready
  • A lot of ideas cannot be validated until you actually do them
  • At the end of the day, we’re all going to the grave at around the same pace, but some people go their with a more happy life than others
  • Haters are usually just projecting their own insecurities on others
  • Too many people want to remove all insecurity from life, but that is simply not possible
  • Life goes through the process of seasons, so expect the changes
  • You have to be 100% convinced and sold on your own product to be good at sales
  • Mindset is the main thing holding most people back
  • Just as a butterfly flapping its wings can start a hurricane, very small bad decisions in your life can lead to terrible consequences down the road
  • Likewise, small intelligent decisions can help you in incredible ways down the road
  • You must structure fun and entertainment in your life to stay motivated in the long run
Direct download: Tai_Lopez_-_10-15-17_best_of_the_week_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Break your goals down into small steps to reduce the intimidation around them” - Tai Lopez

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In order to achieve something, you must know the steps between where you are now, and where you want to be. A lot of people have big goals, but unless those goals are broken down into the required, manageable steps, you will not know the path forward.

This is why I recommend the practice of inversion: Invert where you want to be, by what it will take to get there. If you want to make $100,000 per year, find out how much that is per day, and then find out how much per hour. Then, focus on achieving that hourly goal.

Follow this formula to break your goals down into their manageable steps, to know the specifics of the way forward to achieve them.

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The reality is that you can achieve almost anything within your circle of competence” -Tai Lopez

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Points to Keep In Mind

  • Use the practice of inversion to find out the small details required to achieve your high-level goals
  • Break your goals down into small steps to reduce the intimidation around them
  • Everyone's a millionaire: Either 1 million dollars or 1 million excuses
  • Some people have a mindset that always looks for the negative
  • People are taught to be pessimistic by society
  • The reality is that you can achieve almost anything within your circle of competence
  • To get to the next level, just do more of what you’re already doing
Direct download: tai_lopez_-_10-14-17_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT