The Tai Lopez Show

“Machiavellianism is when people pursue in an interpersonally exploitative strategy.” - Dr. David Buss

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We are all flawed.

But instead of trying to fix our own issues, we point the flaws in other people. This is an inescapable part of the human condition; it’s easier to look outwards than it is to look inwards.

On today’s episode of The Tai Lopez Show, we are joined by world-renowned evolutionary psychologist, Dr. David Buss, to discuss how to fix ourselves. Professor Buss is the author of The New Science of the Mind, and currently teaches at the University of Texas at Austin. He has previously taught at Harvard and the University of Michigan, and today he explains the mechanics behind human psychology.

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“We evolved in small groups, and all groups have status hierarchies. From an evolutionary perspective, reproductively relevant resources always accrue to those with the highest status.” - Dr. David Buss

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Points to Keep In Mind

  • Host networking events at your house once a month and invite people you want to connect with
  • Bullying is a massive predictor for psychological problems
  • Machiavellianism is a trait in people who pursue in an interpersonally exploitative strategy
    • This can be masked in charisma
  • Narcissism is a sense of entitlement and skewed value of others vs. value of themselves (welfare-tradeoff ratio)
  • Agreeableness is flexibility, patience, gentleness, and forgiveness
  • Conscientiousness is diligence, prudence, organization, and perfection
  • High psychopathy scores are void of empathy and impermeable to learning how to improve
  • Entrepreneurs score the worst on dark triad tests
  • Narcissism is tied to creativity and intelligence
  • Biggest red flags in long-term mate: high neuroticism or low agreeableness
  • High psychopathy scores are incapable of being fixed

Resources

Direct download: TLS_5-21-18_-_FINAL_MIX.mp3
Category:general -- posted at: 11:40pm PDT

“The easiest money-maker and best service to offer is paid ad management (PPC).” - Neil Patel

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Posting engaging content to social media comes easy to the digital native.

But many business owners today don’t know how to use the platforms. That void is the opportunity for the tech-savvy generation. We can package our photography and tweet skills into a social media marketing agency and provide value to those who need our help.

On today’s episode of The Tai Lopez Show, we are joined by Neil Patel. Neil is a New York Times Bestselling Author, and Entrepreneur magazine named him a Top 10 Marketer. In this discussion, he covers all things related to social media: how to cold-email a CEO, what websites to use when trying to lock in high-paying clients, how much to charge your clients when first starting out. To be successful in business today, you need to know online marketing inside and out, and that’s what we’re teaching you on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Email the investors. They’re the guys who write the check. They’re the guys that say hire this guy.” - Neil Patel

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Points to Keep In Mind

  • Recently-funded startups get pressure from investors to spend money to make the next Uber. Use Crunchbase news to find which ones just received their money
  • Most business owners don’t know how to use social media.
  • Solicit business by explaining your value in a video
    • Point out that you can do the job for cheaper than what the job posting offers
  • Craigslist over Indeed.com if you’re just beginning to seek out clients online
    • Those businesses are smaller and more willing to take you on
  • When pitching your services via email - email both the CEO and the investors with where you think the company is messing up and how you can fix it
  • The easiest money-maker and best service to offer is paid ad management (PPC)
  • Google AdWords, Facebook Support Center, and YouTube is the new ad-school
  • Start with small adjustments, like slightly improving the banner image on a Facebook page
  • Charge a flat fee plus a percentage of spend
Direct download: TLS_5-7-18_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

Listen to American Innovations on iTunes and learn/listen on the American Innovations website here.

 

iTunes link: https://itunes.apple.com/us/podcast/american-innovations/id1370092284?mt=2

 

American Innovations: https://wondery.com/shows/american-innovations/

 

Search “American Innovations” on Apple Podcasts or wherever you listen to podcasts.

 

American Innovations is hosted by bestselling author Steven Johnson, who The Wall Street Journal called “one of the most persuasive advocates for the role of collaboration in innovation.” This podcast is brought to you by Wondery, the network behind Business Wars, Tides of History, and Dirty John.

Direct download: Tai_Lopez_-_American_Innovations_PROMO.mp3
Category:general -- posted at: 12:27pm PDT

Get unlimited access to 20,000+ free and premium classes at skillshare.com/tai

“How do you figure out what career to choose? You have to think of yourself as a detective and look for clues.” - Tai Lopez

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Your 6-pack doesn’t matter if your bank account stresses you out.

And it doesn’t matter how much money you have if your friends aren’t supportive of you. The juggling act of life is not easy, but if we don’t rise to the challenge of it, then we will end up with lopsided strengths and crippling weaknesses.

On today’s episode of The Tai Lopez Show, we are discussing the 12 foundations to health, wealth, love, and happiness. To live the good life, you must conquer each of these four domains at the same time. How you do this is by deliberately and methodically placing energy into finding your strengths in each. By examining your mind map or conducting The Saturday Test, you will find your passions and move forward in the right direction. Tune into today’s episode to apply these learnings to your life plan.

You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“At the end of the day, what does it matter if you have a 6-pack if your bank account stresses you out?” - Tai Lopez

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The more you LEARN, the more you EARN. Go to skillshare.com/tai to get 2 months for $0.99!

Points to Keep In Mind

  • Studies show 80% of people don’t like their career
  • It is very possible entrepreneurs start businesses they don’t like
  • Think of yourself as a detective looking for clues when figuring out a career
  • Use The Saturday Night Test to understand your true interests
    • What do you talk about on a Saturday night, when no work is needed to be done?
  • If you have to take a vacation from your job, you should never come back
  • Read Flow by Mihaly Csikszentmihalyi to achieve optimal performance
  • Set up your business to be on the Internet, so you can achieve automatic income
  • The scientist Helen Fisher says that our mind map is formed between the ages 14-18
    • This determines our interests and passion; what we should choose as a career
  • Take a psychometric test to figure out what you should do for a living
  • Do not underestimate the power of what you grew up around

Want to learn a new skill? Get 2 months of Skillshare for just $0.99! Sign up at skillshare.com/tai!

Download the highest-rated podcast app Castbox for FREE here!

The Tai Lopez Show is produced and managed by Kast Media. Learn more at KastMedia.com

Direct download: TLS_4-30-18_-_FINAL_MIX_V3_Skillshare_1st.mp3
Category:general -- posted at: 2:33pm PDT

Problems hiring? Go to ziprecruiter.com/tai for a smarter way to hire for FREE!

 

“Biology works by trial & error, and then it keeps the best. If you apply that to business, it’s a very powerful heuristic.” - Tai Lopez

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In evolution, the environment selects which genes to push forward.

And in business, the market determines which ideas are successful. Both biology and entrepreneurship rely on something external to tell them what to do. Thus, we can learn how to build a business from examining the principles of biology.

On today’s episode of The Tai Lopez Show, we are discussing why trial and error is the most effective approach to building something great. While developing your product or service inside a locked room might seem like the right thing to do, you must let the environment influence the design. If you don’t, you run the risk of building an idea that people won’t want. So tune in to today’s episode to learn why your $1-million idea only comes from listening to your environment!

You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“People learn the most by osmosis. Just being around other people. There should be more internships, apprenticeships, and shadowing.” - Tai Lopez

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Learn about a smarter way to hire for FREE at ziprecruiter.com/tai!

 

Points to Keep In Mind

  • Shadow mentors in careers or industries that you’re interested in
  • Get out of the city at least once/month
    • Go back to your roots and be amongst nature, animals, and serenity
  • Writing down 3 things you’re thankful for every night has the same effectiveness as anti-depressant medication
  • Understand that you get what you pay for in life
  • Carbohydrates are produced through photosynthesis in plants, grains, etc.
  • Protein costs significantly more than carbs to produce
  • They can now genetically engineer foods to have amino acids people are deficient in
  • Apply biology’s trial & error system to your business
  • Your body has built-in defense mechanisms to prevent disease

 

You can’t do everything alone! Go to ziprecruiter.com/tai for a smarter way to hire!

Download the highest-rated podcast app Castbox for FREE here!

The Tai Lopez Show is produced and managed by Kast Media. Learn more at KastMedia.com

Direct download: TLS_4-23-18_-_FINAL_MIX_V2.mp3
Category:general -- posted at: 2:00am PDT

“Go shadow people. A dentist, a doctor, a business person. Go shadow for a day or two and see if you like it before you shell out $47,000 per year.” - Tai Lopez

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Nobody is skeptical of traditional academic institutions.

Yet everyone has an opinion about self-education. The total student loan debt in the United States is now $1.3 trillion, but the attention gets put on the $500 online course that teaches relevant skills like social media marketing or real estate principles.

That’s why on today’s episode of The Tai Lopez Show, we are responding to a comment from Reddit on the validity of self-education. This post accuses those who sell self-education as being scam artists, and by picking apart this argument, we are able to see the value in self-education compared to its alternatives. For a substantially smaller portion of the academic institution’s price, one can receive better and more applicable education. Tune in to today’s episode to learn the value and relevance of what you’re learning on The Tai Lopez Show!

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Don’t root against the underdog. The system is what fights progress.” - Tai Lopez

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Points to Keep In Mind

  • It’s important to clarify the things people have mixed-up ideas about
  • Compare self-education to traditional academic institutions to put the money in perspective
  • Uber cut out the middleman to create a decentralized business
  • Shadow people working in the professions you’re interested in before committing your own money to studying them
  • On average, becoming a millionaire takes 12-20 years
  • Understand that nothing is free in this world
  • Be prepared for the upsell academic institutions will try for at the end of your undergraduate degree
Direct download: TLS_4-16-18_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“The best marketing is to demonstrate. I don’t tell you why you should listen to me. I show you.” - Tai Lopez

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If everybody knew how to do e-commerce, this opportunity wouldn’t exist.

But instead people choose skepticism over knowledge. They hear the words “dropshipping” and “e-commerce” and immediately think “That’s a scam!” Why they do this is for their own personal problems, but the reality of making money online is that it’s the great frontier of 21st century business. For under $100 today, you can start a business that can net you millions in under a year.

On today’s episode of The Tai Lopez Show, we are discussing how to make money online. There are many steps involved: selecting a domain name, purchasing a URL, driving traffic to your site or product through social media advertising. Executing each of these steps is the key to launching a successful business on the Internet. Tune in to today’s discussion to learn how and generate a revenue stream that puts you one step closer to financial freedom!

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“It used to cost at least $100,000 to $200,000 to get into business. Today, you can literally start a business for under $100.” - Tai Lopez

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Points to Keep In Mind

  • Think about business ideas from an angle of what you use in the house
  • You want to launch businesses that have competition
    • Example: McDonald’s only has 10% of the fast-food market
  • Choose a simple, memorable domain name
  • Use GoDaddy or Namecheap when purchasing a domain name
  • Look through AliExpress when finding a source for your product
    • AliExpress will do the shipping for you when someone orders your product
  • Use Shopify or ClickFunnels to build an online store on your domain
  • Today, you can literally start a business for under $100
  • When Jeff Bezos started Amazon in 1994, the website cost $100,000
  • Use Facebook ads to target specific demographics of people online
  • The best marketing is demonstration; show, don’t tell
  • To become rich, you must become a master of common sense
  • Understand that huge brands can disappear (ex: Myspace and American Apparel)
  • There’s no change without a change in routine
  • Don’t blame external resources
  • There are 3 reasons people are broke: procrastination, fear, and overanalysis
Direct download: TLS_4-9-18_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“Most people today drive traffic using Facebook Ads or Instagram. Especially if you have a visual product that looks interesting.” - Dr. Alex Mehr

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Learn powerful skills for FREE here with MentorBox!

Creating a website isn’t enough.

While you listened to the advice that you need an online presence, you haven’t fully captured the message. A website without traffic is like a store without people. But the difference between having a website and owning a store is that you can manually bring in traffic by harnessing the power of online advertising platforms.

On today’s episode of The Tai Lopez Show, we are joined by Dr. Alex Mehr. He is the CEO of MentorBox, an online book subscription service. In the past, he has run online businesses that have done over $1 billion in revenue, like the online dating website Zoosk. Today, we hear his insights on what it takes to launch a successful online business. Tune in to hear his expertise and take your business to new heights!

Learn new skills insanely fast for FREE with MentorBox here!

Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“There’s no change without a change in routine. The only way you hit goals is by changing your ways.” - Tai Lopez

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Points to Keep In Mind

  • Try to start businesses in industries with pre existing competition over completely unknown markets
  • Try not to ask your friends how much money their companies are making
  • You can use 3 word domains for your business URL
  • Research your domain name to make sure you’re not infringing on copyright
  • U.S college debt is currently anywhere from $1.3 billion to $2 billion
  • Use Shopify over ClickFunnels for design purposes
  • Use apps like Recurly, Bold, or Recharge to turn your online business into a subscription model
  • The average person makes a 3% raise every year
  • Create non overlapping ad sets to make sure you’re hitting all demographics
  • Think of Facebook Ads in terms of pizza: campaigns, ad sets, and targeting
  • Consider the pricing structure that labels the product as free but charges for shipping
  • Use Aliexpress to dropship products from overseas
  • Integrate video into your website for better storytelling
  • Understand that people don’t want to stand out; they want to be part of a group

Learn new skills insanely fast with MentorBox here!

Direct download: TLS_4-2-18_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“There’s 4 different levers you can pull to make money online: website design, creative quality, targeting, and advanced Facebook Ads settings.” - Tai Lopez

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If you give a man a fish, he’ll eat for a day.

If you teach a man a fish, he’ll eat for the rest of his life. We’ve all heard this expression, but have we ever thought how it applies to ourselves? For those of us with entrepreneurial dreams, your level of education might be what’s stopping you from launching that business idea or taking a pre existing business to the next level.

That’s why on today’s episode of The Tai Lopez Show, we are discussing how to go from rags to riches by improving the marketing materials on your website. From the website design to the creative quality of your ads, there are many different avenues for you to monetize on the Internet. In this discussion, we dissect each of these and how targeting all of them will help take your business, whether a full-time job or dropshipping side hustle, to the next level!

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Nothing will make your website look less professional than misspellings.” - Tai Lopez

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Points to Keep In Mind

  • Read The Millionaire Next Door to learn how to become a millionaire
  • On average it takes 12-20 years to become a millionaire in the United States
  • Use the K.I.S.S. (Keep It Simple & Stupid) mentality when marketing
  • Don’t use generic photography in your marketing materials
  • Use headlines that clearly state the problem you’re solving
  • Articulate the emotional benefits, not the features
  • Understand that your educational system/upbringing has not equipped you
  • Find mentors, guides, and people to shadow in the industries you want to be in
    • Every success story has mentors: Dr. Dre, Albert Einstein, Mark Zuckerberg, etc.
  • Contrary to popular belief, the social media agency is not saturated
  • When starting a social media marketing agency, evaluate the business’ marketing materials
  • Don’t blame external factors for your lack of success
  • Use .com over .net/.co when choosing a domain name
  • Show comparison charts that visualize why your product is better than the competitors
  • If your product isn’t selling, take it off your website (opportunity cost)
  • Look to Apple’s website design for inspiration
  • There are 4 different levers you can pull to make money online: website design, creative quality, targeting, and advanced Facebook Ads settings
  • It’s better to follow your visitors than force them into something
  • Tell specific stories that clearly articulate the value proposition
  • Use the full names on the testimonials of your product/service
Direct download: TLS_3-26-18_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT

“If you get too far behind financially in your life, it’s almost impossible to catch up.” - Tai Lopez

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You can either be right or rich.

So if you’re not rich, then you’re most likely holding onto your opinions too strongly. You’re doing this because you’re afraid of being proved wrong. Well, in educating yourself by listening to others, you learn that you are wrong. And the moment when you accept this is the start to a life of wealth.

On today’s episode of The Tai Lopez Show, we are discussing how to go from rags to riches through self-education. When you pursue profit, the first step is making sure you have your head on straight. What industry are you tackling? What specific niche are you going to carve out? What are you going to do different than the competitors? Tune in today to learn how to approach the path to financial freedom!

And don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“The best investment in life is education.” - Tai Lopez

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Points to Keep In Mind

  • Studies show when you write something down, you absorb it 50% better
  • The definition of insanity is doing the same thing over and over again, but expecting different results
  • The average American saves 2% every year
  • Have an interruption pattern that sends you up, not down
    • Most people need massive pain to have interruption
  • Use visualization techniques to see what you want to do before doing it
  • Attach strong emotion to your goals
  • Real estate is the industry that has made the most millionaires  
  • Use the P.A.S.E. System (Practical, Action, Social, Emotional) to read people’s personality types and adapt accordingly
    • Practical - slow, accountant-types, think before they speak
    • Action - speak aggressively, say what you want, not easily offended
    • Social - those who believe social chit chat is most important
    • Emotional - introverted, not very talkative to strangers
  • Invest in avenues of education that will pay itself off
  • Don’t use generic terms; people need specificity
  • Integrate reviews into your website design
  • Don’t use stock photography on your marketing materials
  • Tell stories on your website and any other marketing messaging
Direct download: TLS_3-19-18_-_FINAL_MIX.mp3
Category:general -- posted at: 2:00am PDT